# data[].attributes.subtitle
Strengthen the Asset That Will Make or Break Your Career

# data[].attributes.description
We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers businesspeople an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Readers will discover how to: Identify and reinforce the values behind their reputation  Earn respect by respecting others  Engage people through constructive, open communication  Build strong connections by personalizing their approach to everything they do. Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity.

# data[].attributes.subtitle
Maximize Your Team's Skills with 60 High-Impact Activities

# data[].attributes.description
Negotiation is an essential part of doing business, but to be an effective negotiator one must master a wide variety of skills such as listening, self-awareness, conflict resolution, assertiveness, and more. So it stands to reason that in order to teach such a complicated subject, managers and trainers need proven, powerful activities. Negotiation at Work is the answer. The book is packed with 60 interactive lessons designed to instill confidence and transform participants into strong negotiators. Each activity includes a description, detailed directions, goals, additional resources as well as notes for the trainer. The exercises are designed to help learners:
 Plan effectively for a negotiation
 Ask the right questions
 Build trust
 Analyze each negotiation creatively
 Strategically frame each partys needs and interests
 Successfully negotiate with difficult people
 Determine their own negotiating style
 And much more. Featuring transcripts from real negotiations, case studies, assessments, and even practice negotiation sessions, this handy book includes everything readers need to successfully train others in the fine art of negotiation.

# data[].attributes.subtitle
The 7 Rules for Getting Hired in Any Economy

# data[].attributes.description
Forget everything you think you know about landing a well-paid jobthe rules have changed forever. The rules for finding professional work once seemed clear and unwavering: capture career highlights in a resume, practice answers to standard interview questions, and do lots of face-to-face networking. Cracking the New Job Market shows how these rules have changed and delivers new job-hunting strategies that actually work. The key, rather than to emphasize past accomplishments, is to sell your self on the value you can create for an employer. This new approach to getting hired requires new skills. Author R. William Holland, a human resources insider, shows job seekers how to:  Gather information on what a prospective employer finds important  Emphasize those skills, accomplishments, and qualities in tailored resumes and interview answers  Identify the intersection between personal talents and what the marketplace needs  Unlock the networking power of social media  Negotiate the best possible offer Enlightening and practical, this myth-busting book delivers seven powerful rules for landing a great jobeven in a difficult economy.

# data[].attributes.description
An administrative professionals job requires a diverse range of abilities. From managing schedules, coordinating meetings, and fielding calls to planning events, deciphering legal documents, and creating PowerPoint presentations, todays administrative assistants are expected to effortlessly and efficiently juggle it all. Professionals looking to improve their performanceand enhance their value to employersshould turn to the fourth edition of Administrative Assistants and Secretarys Handbook. With 250 pages of new or completely revised material, the handbook provides thorough, practical instruction on: Web conferencing  Creating graphics, charts, and presentations  Microsoft Office 2010  Business math  Managing e-mail and schedules with Outlook  Organizing computer files  Research skills  Time management  Customer service skills  Troubleshooting computer problems  Event planning  and much more. Administrative jobs are constantly changing, but with the latest edition of this best-selling guide, professionals everywhere can stay ahead of the curve.

# data[].attributes.author
Kevin WILSON, James STROMAN, Jennifer WAUSON

# data[].attributes.subtitle
The Alarming Truth About Diversity in Corporate America...and What Can Be Done About It

# data[].attributes.description
Are we better off today than we were 50 years ago? Nearly 50 years after the Civil Rights Movement, there is a new crisis of opportunity in corporate America. Based on the authors groundbreaking study of Fortune 100 companies, The Diversity Index identifies a barrier that has formed as white women have outpaced people of color and, along with white male executives, have wound up creating a persistent racial ceiling. In addition, the quest for global profits has created worldwide competition for the corporate suite, and U.S.-born minorities and whites are losing out. This isnt only a civil rights issue, as studies have shown that businesses with a strong commitment to diversity outperform their peers. The book takes an in-depth look at companies that have struggled to find the perfect leadership mix. Detailing the stories of executives of General Electric, Hewlett Packard, Merck, and PepsiCo, The Diversity Index distillsinto 10 clear stepsthe methods that the most successful companies used to develop integration, keep it growing, and empower their employees to develop new products and markets

# data[].attributes.subtitle
How to Make the Rest of Your Life the Best of Your Life

# data[].attributes.description
If you knew you couldnt fail, what is the greatest thing you would dare to dream? Is the job you now have the one youve always wanted? Do you work with the kind of people youd like to work with? As personal success expert Brian Tracy can attest, its not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you. And it is possible. In Reinvention, Brian Tracy reveals how every one of us is engineered for success, and with the right focus, can remake ourselves and put an end to the chronic stress, unhappiness, and dissatisfaction we might feel in our careers and lives. This unique, life-altering book gives readers an interactive series of exercises they can use to focus on what they really want for themselves, and: take control of their careers  turn unexpected shakeups and turbulence into positive occasions for growth  dramatically improve their earning ability  develop the self-confidence to take the kind of risks that lead to rapid advancement  decide on and get the job they really want  set clear goals for their lives  write resumes that get results  determine their own salary range We live in a time of rapid change...but also of unprecedented opportunity. This book supplies readers with a proven system they can use to turn their greatest dreams into reality!

# data[].attributes.description
Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when theres too much to accomplish and not enough time to compose a clear sentence. This book contains an easy, efficient, and confidence-building process for keeping up and being productive, even under tight time constraints and concentration-sapping obstacles. The book contains an immediately usable approach based on the mnemonic DASH, standing for the four critical components most needed for writers working under pressure:  Directionhit the ground running with a sense of urgency and purpose  Accelerationwrite on the fly with a beat-the-clock mindset and an attitude that prizes volume over perfection  Strengthhold fast in the midst of chaos by employing a sensible quality controlling system and creating an environment conducive to writing  Healthassume a proactive stance by prioritizing work and preventing emergencies to minimize future pressures Filled with helpful tools and time-saving techniques, this indispensable guide reveals how anyone can break through writer's block and write faster and better.

# data[].attributes.subtitle
Inspire, Motivate, and Bring Out the Best in Your People

# data[].attributes.description
How do you light a fire under every employee? Brian Tracy, the Master of Motivation, shows how! In these tough economic times, everyone is expected to produce more with less. And yet, studies have shown that on average, employees are working at only a fraction of their potential. What are managers to do? How can they inspire their people to perform at their absolute best? Whatever the situation, a good manager can quickly organize a group of average performers into a high-functioning team capable of achieving tremendous results for the company. The secret is knowing howand anyone can learn. In Full Engagement!, business success expert Brian Tracy shows managers how they can supercharge their employees efforts. Packed with powerful, practical ideas and strategies, this eye-opening guide explains how to: Unlock the potential of each person  Motivate and inspire employees to peak performance  Trigger the X Factor that maximizes productivity  Drive out the fears that hold people back  Create a high-trust work environment  Set clear goals and objectives  Recognize, reward, and reinforce in a way that energizes every employee A managers role is to achieve the highest possible return on the physical, emotional, and mental effort that his or her people put forth. Its not a return on investment...its a return on energy. And when managers fail at that, they fail at their own job. With this essential guide, all managers can now hold the keys to unlocking superstar performance from their teams

# data[].attributes.subtitle
Create an Engaged and Empowered Workforce for Exceptional Business Growth

# data[].attributes.description
Imagine the benefits to be gained from a pool of employees who act as though they own the business: greater motivation, increased productivity, and a supercharged desire to succeed. As a young entrepreneur who turned a small PR business into a highly successful, international communications firm, Jennifer Prosek has experienced firsthand the power of instilling an owners mind-set in every employee. In Army of Entrepreneurs, Prosek presents an easy-to-follow action plan any companylarge or smallcan use to build a workforce dedicated to generating new business, creating new products and services, and sustaining growth. Filled with inspiring examples, the book shows readers how to:  Motivate, train and reward their employees  Provide everyone from interns to executives with the skills and support they need  Refresh and evaluate the program over time for continuous results Great businesses arent built by a single leader or rainmaker. This book shows how to transform any workforce into a profit-generating army and reap the rewards.

# data[].attributes.subtitle
How to Trigger Exponential Sales Through Runaway Word of Mouth

# data[].attributes.description
The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to inspire the kind of word of mouth that catches fire and generates revenue. Featuring enlightening case studies and examples, as well as an updated version of the authors innovative Decision Matrix for identifying potential buyers and determining and crafting the right kind of message, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing the delivery method, harnessing the power of influencers, and measuring results. From how to navigate the latest digital media to what Malcolm Gladwell got wrong, this is still the last word on word of mouth.

# data[].attributes.subtitle
Unlock the Secrets to Making Differences Work in the Real World

# data[].attributes.description
The most diligent compliance with laws and regulations cant foster true work place diversity. The best organizations have become genuine cross-cultural communities that believe equally in reconciling differences and valuing them. To that end, The Diversity Code promotes understanding by answering many of the toughest questions that professionals and their employers are often afraid to ask, including:  How do you define diversitywhat it is and isnt?  Am I safe simply following the law?  Cant we just acknowledge that we are the same and differentthen get on with our work?  How do I handle diversity problems on my staffor worse, with people who outrank me?  What do I do if Im accused of something?  How do I institute change without ticking people off? Each chapter begins with a challenging question, which the author answers based on years of experience as a diversity expert and attorney, and concludes with a real-world scenario and a chance for readers to test themselves on their knowledge.

# data[].attributes.subtitle
How to Captivate, Inspire, and Influence for Maximum Success

# data[].attributes.description
Some people have the ability to enter a room and draw instant attention, effortlessly exuding charm, radiating energy and a commanding presence. That enviable quality is called charisma...and those who have it are better able to influence what gets done and ultimately achieve what they want. To some extent, its innatebut with a few simple principles anyone can develop a more charismatic and compelling presence. Filled with practical, powerful tools, exercises, and assessments, The Laws of Charisma explores the vital skills and traits anyone can use to earn trust, generate interest, and motivate others. Focusing on the four core elements of charisma, this book shows readers how to:  Radiate confidence, passion, power, and optimism.  Combine purpose, creativity, competence, and focus to inspire commitment.  Influence others by improving communication skills.  Persuade and empower anyone by creating instant rapport. Charisma is the key that will unlock the door to improved relationships, greater income...and enhanced success in every area of life. The Laws of Charisma is all anyone needs to bring out the charismatic person within.

# data[].attributes.subtitle
Lessons for Corporate Success from Inside the CIA

# data[].attributes.description
A critical figure in Americas Cold War intelligence operations, Peter Earnest knows human nature and how to set priorities to stay true to a mission. With this book, Earnest and bestselling author Maryann Karinch demonstrate how core principles of intelligence apply directly to business strategy. Trust-building, loyalty, innovative thinking, using intelligence to support tough decision-making, getting the most from human resourcesall are linchpins of critical business strategy, indispensable to:  Vetting, hiring, and training the ideal team  Establishing connections with the right people  Contingency planning  Operating in both friendly and hostile territory  Cutting losses at the right timewhile increasing the overall win ratio  and much more With instructive examples from CIA operations and the business world, Business Confidential vividly illustrates the value of the intelligence mindset in todays unpredictable business landscape.

# data[].attributes.subtitle
What You Need to Know to Sell Successfully to Top Executives

# data[].attributes.description
Sell to the C-suite by speaking their language.... With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. These days, it is crucial for sales professionals to understand the financial metrics senior level executives use to make strategic buying decisions and be able to communicate the positive effect their products or services will have on a companys financial statements. This book shows readers how to build a convincing business case and present it to C-level executives. Readers will discover how to: Find key financial information on a prospect  Determine a corporations financial stability  Clearly define the value of the product or service they are selling  Calculate the value impact of their offerings in financial metrics Clarifying how sales packages fit into metrics such as return on asset, return on equity, operating costs, net profit, and earnings, this book reveals how readers can determine their products value as perceived by an organizations ultimate decision makers, and unlock the door to greater sales.

# data[].attributes.name
Customer Service Management Training 101

# data[].attributes.subtitle
Quick and Easy Techniques That Get Great Results

# data[].attributes.description
Becoming a great customer service manager requires a mastery of skills beyond those needed by frontline employees. Filled with the same accessible, step-by-step guidance as Customer Service Training 101, this user-friendly book shows readers how to develop the skills they need to communicate, lead, train, motivate, and manage those employees responsible for customer satisfaction. Designed for new managers and veterans alike, Customer Service Management Training 101 covers essential topics, including: Planning and goal setting  Time management  Team development  Conflict resolution  Providing feedback  Monitoring performance  Conducting meetings  Managing challenges  Listening  Verbal, nonverbal, and written communication. Readers will learn to identify their personal management style, develop core leadership qualities, and efficiently focus on their own development as managers. Packed with checklists, real world practice lessons, and examples of the right and wrong ways to do things, this is the one book every customer service manager needs to thrive.

# data[].attributes.subtitle
Unlock Your Potential to Influence and Engage Others

# data[].attributes.description
Everyone recognizes leaders with presence. They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyoneregardless of position or personalitycan strengthen their impact. Readers will learn how to build trust as the foundation for leadership, eschew perfectionism for authenticity, banish limiting thoughts and behaviors, and galvanize their team through visionary, inspiring communications. Stellar technical knowledge, a strong work ethic, excellent presentation skillsnone of these tangible traits puts people on the career fast track as readily as a compelling presence. Filled with profiles of leaders with powerful presence and the latest neuroleadership research translated into actionable habits, this authoritative guide puts a little-understood, but potentially game-changing, tool within everyones reach.

# data[].attributes.name
The Little Book of Leadership Development

# data[].attributes.subtitle
50 Ways to Bring Out the Leader in Every Employee

# data[].attributes.description
Great things come in little packages: 50 commonsense (but rarely common) ideas for building the leadership potential of others. How many managers have time to plow through big books of leadership development? None! And theyll never need to with this slender book of 50 simple yet powerful ideas. The Little Book of Leadership Development goes straight to the heart of great leadership. Free of complicated theories, it focuses on what really works to get people motivated, working effectively, and acting as leaders themselves. The book delivers streamlined instructions on modeling behaviors, sharing information, building accountability, stretching teams, providing feedback, and 45 other practical strategies. Readers will be able to design a system of development tailored to their team and organization. Managers with the ability to self-reflect and a willingness to implement these positive, powerful ideas will see quick improvementsin communication, efficiency, morale, and every other measure that points to a committed team of emerging leaders.

# data[].attributes.author
Scott J. ALLEN, Mitchell KUSY, Peter VAILL

# data[].attributes.subtitle
The Complete Guide to Becoming Your Own Boss

# data[].attributes.description
Millions of employees parked in cubicles dream about starting their own businesses. And in todays economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture? As owner and co-founder of the award-winning ItsYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In Its Your Biz she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success. The book strips away the usual dreamy calls to pursue your passion, supplying the kind of candid, real-world advice readers truly need, such as how to:  Gauge whether you have the qualities required to succeed  Prepare for drastic culture shock  Build a business plan that works  Focus on providing market solutions  Choose partners, advisers, and employees wisely  Promote your business on a shoestring budget  Protect your company and yourself  Make the most of bootstrap financing. From planning and funding to promotion and pricing, Its Your Biz is packed with the practical, honest, expert guidance that budding entrepreneurs need before they set out on their own.

# data[].attributes.author
Ellen R. KADIN, Susan Wilson SOLOVIC, Edie WEINER

# data[].attributes.description
Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the worlds leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

# data[].attributes.subtitle
Spark Your Team's Creativity with 35 Problem Solving Activities

# data[].attributes.description
Its not just for geniuses. Everyone can learn to think creatively, analytically, and quickly with brain-boosting activities for the workplace. Unimaginative. Risk-adverse. Prone to group-think. These are not just empty complaints about todays employees. A recent article in Newsweek found solid data that proves a creativity crisis is plaguing America. Yet critical thinking, the ability to approach a problem both analytically and creatively, is the bedrock of success for companies and their people. Fortunately, its a skill that can be learned. The Critical Thinking Tool Kit aims to get employees thinking better and faster with 35 hands-on activities and ready-to-use assessments. Team members work on challenging assumptions, brainstorming divergent ideas, and then pinpointing the ones that best benefit an organization. And theyll learn to do it in real-life speedquickly! The training exercises in The Critical Thinking Tool Kit offer an invigorating departure from the everydaywith the potential for big payoffs in the form of enhanced on-your-feet thinking, innovative problem-solving, and profitable idea generation from everyone on the team.