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How to Open & Operate a Financially Successful Florist and Floral Business Both Online and Off

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Florists create beautiful arrangements for individuals or special occasions. They design bouquets, sprays, wreaths, dish gardens, and terrariums according to the customer’s order by cutting and arranging live, dried, or artificial flowers and foliage. If you love the beauty of flowers, the joy of creating and designing original displays, have a bit of business sense, and willingness to work toward achieving goals; the dream of owning your own floral business easily can become a reality.

The REVISED second edition of How to Open & Operate a Financially Successful Floral and Florist Business Both Online and Off — With Companion CD-ROM will teach you all you need to know about getting started in a short time. The second edition is more concise and easy to follow. It contains updated facts about the floral industry as well as updated information on essentials for success, insurance, business entities, insurance, resources, and more. In addition, the sequence of material has been rearranged to guide you more quickly and smoothly to the information you need to know.

This is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This book is a comprehensive and detailed study of the business side of a floral shop. It should be read by anyone investigating the opportunities of opening a store. The companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.

This manual and CD will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without.

The author leads you through the logistics of finding a location that will bring success, drawing up a winning business plan, buying (and selling) a store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copywriting, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development.

By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, floor plans and diagrams, equipment layout and planning, legal concerns, IRS reporting requirements, monthly profit and loss statements, tax preparation, and management skills. You will learn sales and marketing techniques, customer service, direct sales, low-cost internal marketing ideas, low- and no-cost ways to satisfy customers and build sales, as well as thousands of great tips and useful guidelines. In addition, you will discover how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back.

This manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Store owners will appreciate this concise, easy to read resource and reference it in their daily activities as a source for ready-to-use forms, websites, operating and cost-cutting ideas.

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The Refractive Thinker: Vol II Research Methodology (Chapter 2)

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Chapter 2: The Delphi Epiphany: Research into Emerging Market Success Factors

Celebrate the diffusion of innovative refractive thinking through the writings of these doctoral scholars as they dare to think differently in search of new applications and understandings of social responsibility. Unlike most academic books that merely define research, The Refractive Thinker offers commentary from the perspective of multiple authors--each offering a chapter based on their specific expertise.

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Understanding Hypertension: A Study Guide

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This flip chart offers an overview of hypertension. The flip chart covers anatomical and physiological topics as well as effects of hypertension.

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How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop

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The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must. Although gourmet foods command a price double and up to ten times higher than that of grocery store brands, there are those consumers that are content and look to pay a premium price for premium items. This book shows how, with minimal effort and a small investment compared to other food businesses, how you can start your own specialty retail store and be highly profitable!

This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable specialty store.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a store, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the specialty store business been offered in one book.

This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.

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The Food Service Professionals Guide To: Restaurant Design: Designing, Constructing & Renovating a Food Service Establishment

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The books in this series from the editors of the"Food Service Professional"are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is"boiled down"to the essence. They are filled to the brim with up-to-date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the"theory". Every paragraph in each of the books is comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas.

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Everything You Need to Know About Asset Allocation: How to Balance Risk & Reward to Make it Work for Your Investments

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Anyone who has ever managed to effectively invest enough money to become wealthy has done so through asset allocation

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The Complete Guide to Investing in Annuities: How to Earn High Rates of ReturnSafely

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Annuity investment has become an increasingly popular option for many investors each year with the market topping more than $100 billion in sales in recent years. Due to the dual nature of annuities, they can often be misunderstood and many investors looking for high return rates steer clear of them, hoping for the quick return rates that they often associate with higher risk investments. Though, as this book will show you, annuity investment done properly can be an incredibly powerful tool in helping you reach your full financial potential without taking substantial risks.

In this book, you will learn exactly what annuities are and how they work. You will be shown all of the common misconceptions about annuities and how you can get past those and decide if annuity investment is right for you. You will learn the primary purpose of an annuity and how they can help diversify your retirement options. You also will learn which risks are immediately associated with annuities in regards to your retirement, including longevity, investment, and planning risks.

The specific elements of an annuity are laid out in striking detail, showing you how it works, what the differences are between each major type, and what you can expect from deferring annuities and immediate annuities. The pros and cons of each type and comparisons to other investment options such as CDs, mutual funds and retirement accounts will help you decide how an annuity fits into your portfolio.

Interviews with dozens of financial experts have helped us compile a comprehensive guide on everything you can imagine related to annuities. You will learn how a fixed annuity operates and what you can expect from multi-year agreements as opposed to single-year agreements or market value adjusted annuities. Index, variable, and income annuities are also described in full detail in their own chapters along with when they are the best choice and how they ideally fit into your investment strategies. You will learn how to properly structure an annuity and how to optimize your variable investments. You will be shown how to access, get out of, or convert your annuities when things change in your life and what you can expect to pay in taxes on your annuities. Finally, you will be walked through the annuity sales process, including what you should expect from your salesman and ten essential questions you must ask before you sign any paperwork. If you are considering or preparing to purchase an annuity in anticipation of your retirement, this book is a vital tool that you cannot overlook. <\p>

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The Food Service Professionals Guide To: Controlling Restaurant & Food Service Labor Costs

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This new series of fifteen books - The Food Service Professional Guide To Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.
These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is"boiled down"to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the"theory". Think of them as"Cliff Notes TM"on the subject matter.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You’ll be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchases the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

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How to Get Your Amazing Invention on Store Shelves: An A-Z Guidebook for the Undiscovered Inventor

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Ideas are everywhere. People are constantly thinking up better ways to do things and make peoples lives easier.

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The Scholarship & Financial Aid Solution: How to Go to College for Next to Nothing with Short Cuts, Tricks, and Tips from Start to Finish

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College costs are continuing to rise, with a four-year private school averaging $22,218 and a four-year public school averaging $5,836 for the 2006-07 school year. The good news is that more than $134 billion in financial aid is available. The Scholarship & Financial Aid Handbook will show you how to earmark some of that money for your college education, ensuring that you will be able to afford a higher education. In this book, you will learn about the different types of scholarships, including those based on academics, awards, honors, leadership, test scores, extracurricular activities, majors, community service, volunteer work, essays, financial aid, minority status, even some unusual ones. You will learn how to determine your eligibility for these scholarships, as well as how to enlist the help of your parents, how to recognize and avoid scholarship scams, how to create a résumé, how to ask and who to ask for letters of recommendation, how to ace interviews with scholarship committees, and how to prepare for your interview. Additionally, you will discover where to look for scholarships, from your school to local organizations, businesses, and online. You will be provided with tips on filling out applications and tips for writing essays, as well as how to alter your essays for multiple uses. Also included are possible essay topics, sample interview questions, and information on state grants, FAFSA, and work study. The Scholarship & Financial Aid Handbook is intended to be a guide for students, parents, and school personnel to assist students in finding and obtaining scholarships. The author uses her years of experience and exhaustive research to help you benefit from scholarships. Even if you do not have above average grades, participate in lots of extracurricular activities, or have an abundance of extracurricular activities, you can find money to go to college. Just read this book and apply the techniques found within.

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The College Roommate From Hell: Skills and Strategies for Surviving College with a Problem Roommate

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Every year, more than 500,000 new students join the ranks of American college students and a good percentage of them stay in student housing. For those who do not stay in student housing, it is almost guaranteed that you will have a roommate at some point in your college career – it’s a rite of passage. But, for someone who has lived with their parents, in their own room, for 18 years, having a college roommate can be an entirely new experience, especially if that roommate is the roommate from hell.

When living in a dorm, you have almost no choice as to who you live with. It could be the nicest person in the world or the your worst enemy. It is that horrible roommate who can ruin your college experience—unless you know how to deal with them. This comprehensive guide to everything bad in a roommate is designed to show you how to do just that, providing you with a detailed plan to take on, confront, and handle your problem roommate.

You will learn what you should honestly expect from a roommate on the first day and how to tell if part of the problem might arise from you. Learn how to know if your personality types are too different and what you can do to alleviate the stress this might cause. Outlined in detail are common cultural and social differences and multi-step plans for handling each one of them. For those that have issues with confrontation, a special chapter designed to walk you through a calm conversation will help you bring up those concerns that have been nagging at you for weeks.

Information on the biggest problems you might encounter with your roommate have been gathered through hours of interviews with college students both new and graduated. Topics such as a roommate using your personal stuff, not cleaning their share, staying up too late, making too much noise, being rude or moody, neglecting to pay their share of the bills, bringing over too many house guests, and dozens more of the most common problems college students encounter with their roommates every year are discussed in this book. Tips for each and every one of these issues and a special chapter on successful communication with a stubborn friend will help guide you through the harrowing maze of trying to fix your roommate from hell. You will learn when a problem roommate may actually have a real problem and how you can help them deal with it. Finally, if things just are not working out, you will learn how you can get help dealing with your roommate and even how you can move out if necessary. If you are pulling out your hair and agonizing over one too many late nights or moldy quarts of milk kicked under your bed, this book is exactly what you have been looking for.

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Google Income: How ANYONE of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google

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Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits.

There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world’s largest search engine.

Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google’s ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service.

You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google’s API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google’s dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals.

You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google’s most up to date search algorithm. You will also learn how to start implementing Google’s swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web.

With the help of web and business experts and many in-depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google’s business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google’s countless resources, and stay on top of the multi-billion dollar Ecommerce industry.

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How to Open & Operate a Financially Successful Staffing Service Business

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The median annual salary for someone in the staffing service industry is $29,000 according to the U.S. Department of Labor and as a business owner, you could make even more. The Department also estimates that the staffing industry will grow faster and add more jobs than just about any other industry over the next decade. If you have always yearned for a career where you can really make a difference in someone

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The Complete Guide to Wills: What You Need to Know Explained Simply

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Whether many people realize it or not, a will is a vital necessity in making sure all assets and wishes are properly attended to after death. Yet, according to a 2007 lawyers.com survey, more than 55 percent of all American adults do not have a will, assuming that because they do not have substantial assets, it is an unnecessary task. Many more people neglect it because it seems too complex and time consuming. Fortunately, with this guide in hand, you will have a comprehensive outlook on exactly what a will entails and what you need to do to prepare one.

You will learn the basics of estate planning, starting with the outlining of your assets and understanding the various different forms of ownership style. The real and personal property lines, including how your marriage, children, and other legal relationships will affect your property rights, are included. You will learn what value life insurance can have and why every one should have an active policy before creating a will. In addition, you will learn how to measure and distribute assets from a pension, other retirement accounts, and if you own your own business.

The difference between a trust and will is provided along with a reason why you should have both in hand at all times. You will learn what the probate court process entails and how attorneys and other legal issues factor into the process. Once the will creation process has begun, sections on how to decide the guardianship of your children and how to handle specific problem situations, such as marriage issues, disabilities, grandchildren you might care for, excess debt, and bankruptcy are provided. You will learn how to make sure your estate is taken care of so that there are no disputes amongst your family after your passing.

Dozens of interviews were conducted with attorneys, tax accountants, and other experts to establish a set of clear guidelines to help you ensure your will is created with the best of everyone in mind. You will learn how to minimize the amount of taxes that will be levied on your estate, including through estate taxes, state taxes, and income taxes. You will learn how to use charitable donations, gifting, and other ploys to keep your wealth and possessions in the family. Other details covered include how to choose an attorney to execute the will, and what you can do to handle the surprises you will not be able to anticipate before filing your will. A chapter is included that helps you outline and keep track of how you will keep your will updated as you age and your estate changes. For any of the 125 million Americans without a will, this book is a vital tool to help you prepare your estate properly.<\p>

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How to Buy Real Estate Without a Down Payment in Any Market: Insider Secrets from the Experts Who Do It Every Day

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This new book explains everything you need to know to locate and purchase real estate with no down payment from individuals, banks, and other sources. Whether you are a first-time homeowner or an experienced property investor, this is a tremendous guide for buying real estate in any market with no down payment. You will learn the simple formula that can build massive wealth through a real estate purchase, with no money down. This proven formula works even if you have no real estate experience, bad or no credit, or very little money. This formula has been developed out of real-life experience. You will learn how to make smart real estate investments and use those investments to help you achieve financial success. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful real estate investors. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to purchase a property with no money down, then this book is for you. You will learn how to find the right property, locate motivated sellers, make mutually beneficial offers, and possibly even receive cash at the closing. Though you may be relatively cash-poor or have a less-than-perfect credit rating, you can acquire a mortgage and find the house you've always wanted. You will receive professional direction through all the complicated legal and tax issues involved. You will uncover secrets that expert real estate investors use every day. This comprehensive resource contains a wealth of modern tips and strategies for financing and closing on a property. The author shows readers how to find out how much they're really worth, how to uncover unknown assets, and how anyone can enhance their credit rating within six months. Financing your dream home can be possible, even if you never thought you could.

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The Complete Guide to Tips & Gratuities: A Guide for Employees Who Earn Tips & Employers Who Manage Tipped Employees and Their Accountants

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There are millions of workers in the USA that rely on tips for most of their income, and there are well over two million businesses where the employers rely on tipped employees. According to recent statistics from the U.S. Department of Labor, food and beverage service-related workers held 6.5 million jobs in 2000 alone. The U.S. Department of Labor estimates in a 2001 study that tips and gratuities may account for well over $5 billion per year being left on plates and tip trays, financed on credit cards and handed directly into happy, open palms.

But let’s face facts. Relying on customers’ tips for your income is tough. The average customer just doesn’t realize how difficult and hard the average waiter, waitress, hair dresser, concierge, cab driver, maitre de or bartender works for their money. Dealing with and satisfying the general public is one of the most demanding jobs around. Many, if not most, tipped employees have a tough time making ends meet. And then there are the complicated IRS tax laws regarding tipping and gratuities that most employees and few employers know how to handle correctly.

For the first time this new book deals with all aspects of tips and gratuities. For the employee or self-employed, learn how to earn more tips and how to properly account for and pay taxes on them. For the employer: how to manage and properly account for the taxes on tipped employees; for the bookkeeper and accountant: get the latest on tax and withholding laws. Apart from all great and practical advice in the book, it has to be remembered that tips have to be earned, thus there are literally hundreds of little tricks, hints and suggestions to help tipped employees – well, make more tips!

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How to Creatively Finance Your Real Estate Investments and Build Your Personal Fortune: What Smart Investors Need to Know Explained Simply

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For years the traditional way to finance a real estate purchase was with a 5-20 percent down payment. Investing in real estate in this manner was a slow go, but things have changed with the release of this new book. There are now hundreds of different methods for creatively financing your real estate investments. Smart investors know the secrets to using other peoples money to finance their investments and now for the first time you can learn how to buy houses, lots, land, and commercial properties for nothing down and in some cases even receive cash back at the closing. These truly effective techniques are closely guarded secrets that are revealed for the first time. In this new book you will learn: how to negotiate with sellers, proven effective valuation techniques, how to use other people's money, use other people's credit, sell it before you buy it or pay for it, create positive cash flow, subject-to deals, over twenty nothing down scenarios, profiting from foreclosures, dealing with over-financed properties, working with judgments and liens, quit claim deeds, discounting mortgages and liens, lease options, wraparound financing and wrap notes, using trusts, self-directed IRAs, 1031 exchanges, create assumable loans, VA loans, options, and futures. The book also includes numerous tables, reference charts, and financial tools that one can use in analyzing and financing your investments while building your personal fortune.

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The Refractive Thinker: Vol III Change Management (Chapter 9)

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Chapter 9: Executive Coaching: A Strategy for Effective Change Management

Celebrate the diffusion of innovative refractive thinking through the writings of these doctoral scholars as they dare to think differently in search of new applications and understandings of social responsibility. Unlike most academic books that merely define research, The Refractive Thinker offers commentary from the perspective of multiple authors--each offering a chapter based on their specific expertise.

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How to Get Your Message Out Fast & Free Using Podcasts: Everything You Need to Know About Podcasting Explained Simply

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Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of podcasts and podcasting. A podcast is a digital media file, including music, data, or video, that is distributed over the Internet using syndication feeds for playback on portable media players such as Apple

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The Refractive Thinker: Vol: VII: Social Responsibility (Chapter 11)

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Chapter 11: Social Irresponsibility Provides Opportunity for the Win-Win-Win of Sustainable Leadership

Celebrate the diffusion of innovative refractive thinking through the writings of these doctoral scholars as they dare to think differently in search of new applications and understandings of social responsibility. Unlike most academic books that merely define research, The Refractive Thinker offers commentary from the perspective of multiple authors--each offering a chapter based on their specific expertise.