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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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James Van Dyke, James Rogers, Holli Adams

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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

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Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the ""what,"" ""how,"" ""where,"" and ""who"" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in todays dynamic business environment.

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Michael H. Morris, Donald F. Kuratko, Jeffrey G Covin

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Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

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Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Part of the highly successful Shelly Cashman Series, ADOBE PHOTOSHOP CS5: COMPREHENSIVE follows the proven Shelly Cashman Series step-by-step, screen-by-screen approach to learning the Photoshop CS5 software. In this text, you will find features designed to engaged students, improve retention, and prepare them for future success. Students are encouraged to expand their understanding of the Photoshop CS5 software and graphic design concepts through experimentation, exploration and planning ahead. Brand new end of chapter exercises prepare students to become more capable software users by requiring them to use critical-thinking and problem-solving skills.<br>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Gary B. Shelly, Joy L. Starks, Alec Fehl

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Part of the highly successful Shelly Cashman Series, ADOBE PHOTOSHOP CS5: INTRODUCTORY follows the proven Shelly Cashman Series step-by-step, screen-by-screen approach to learning the Photoshop CS5 software. In this text, you will find features designed to engaged students, improve retention, and prepare them for future success. Students are encouraged to expand their understanding of the Photoshop CS5 software and graphic design concepts through experimentation, exploration and planning ahead. Brand new end of chapter exercises prepare students to become more capable software users by requiring them to use critical-thinking and problem-solving skills.<br>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Ethics: Selections from Classic and Contemporary Writers

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The most important moral philosophers of the Western tradition all in one place! Chronologically organized to illuminate each writer's role in the history of ethics, the book's comprehensive coverage fosters a firm grasp of ideas in the history of Western moral philosophy, as well as contemporary moral philosophy. Selections from the contemporary period are designed to highlight the continuity between the history of moral philosophy and contemporary moral theory. The collection includes an introduction to ethical theory, introductions to each of the major historical periods, brief introductions to each selection, and new study tools to help focus your reading.

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Transportation Infrastructure Engineering: A Multimodal Integration, intended to serve as a resource for courses in transportation engineering, emphasizes transportation in an overall systems perspective. It can serve as a textbook for an introductory course or for upper-level undergraduate and first-year graduate courses. This book, unlike the widely used textbook, Traffic and Highway Engineering, serves a different purpose and is intended for a broader audience. Its objective is to provide an overview of transportation from a multi-modal viewpoint rather than emphasizing a particular mode in great detail. By placing emphasis on explaining the environment in which transportation operates, this book presents the big picture to assist students in understanding why transportation systems operate as they do and the role they play in a global society.<br>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Adel W., Nicholas J.; Sadek, Lester A.; Garber, Hoel

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Filled with hundreds of stunning examples of successful two dimensional design, this how-to book explains design theory and gives you the tools necessary so you can create successful designs yourself. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for you to refer to while you work.

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Major Problems in American History, Volume I

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Designed to encourage critical thinking about history, the MAJOR PROBLEMS IN AMERICAN HISTORY series introduces readers to both primary sources and analytical essays on important topics in U.S. history. This collection serves as a primary anthology for introductory U.S. history, covering the subject's entire chronological span. Comprehensive topical coverage includes politics, economics, labor, gender, culture, and social trends. The Third Edition features greater focus on visual and cultural sources throughout. Several chapters now include images, songs and poems to give readers a better ""feel"" for the time period and events under discussion.

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Elizabeth Cobbs, Edward J. Blum, Jon Gjerde

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Cultural Competence: A Primer for Educators

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We all know that an appreciation of diversity is important, but how do you teach that to students? CULTURAL COMPETENCE: A PRIMER FOR EDUCATORS, 2nd Edition, shows you the basics of multicultural education strategies in a short, easy-to-use education textbook. The author also offers insights into the psycho-social dimensions of teaching culturally diverse populations. Thorough yet concise, this is the guide youll need to ensure that you emphasize the importance of diversity in your classroom.

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Navigating the Research University: A Guide for First-Year Students

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Full of practical tips and tools and useful personal advice, NAVIGATING THE RESEARCH UNIVERSITY: A GUIDE FOR FIRST-YEAR STUDENTS, 3E, provides students with a comprehensive introduction to education at a research institution. The text is designed to support students at a broad range of research universities by helping them understand research, the role it plays in the university, and the basic methodologies used in a variety of disciplines. Andreatta guides students in developing the skills necessary for achieving academic success, including critical thinking, thoughtful analysis, and effective writing. In addition, the text includes valuable insights into the personal and working issues students may encounter as new and aspiring members of a community of scholars.

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College Study Skills: Becoming a Strategic Learner

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COLLEGE STUDY SKILLS: BECOMING A STRATEGIC LEARNER, Seventh Edition, is a wide-ranging, practical text that focuses on helping you become actively engaged in your own learning. The text incorporates active learning strategies to help you succeed in college by introducing a strategy, allowing you to practice it, and asking you to do self-assessments to gain feedback on your own success. This variety of strategies and activities, as well as authentic and engaging text material from numerous core subject areas, gives you opportunities to apply what you are learning to your course work in other college classes. The Seventh Edition has a new focus on motivation.  Chapter (1), ""Getting Motivated,"" focuses on the importance of motivation in college success.  More information on the causes of motivation problems and strategies for increasing motivation are included.  Each of the chapters that follow in the text strengthens the connection between motivation and the strategies that are presented, so that students continue to increase their motivation through-out the course.

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Best-selling book WESTERN CIVILIZATION has helped over one million users learn about the present by exploring the past. Jackson Spielvogels engaging, chronological narrative weaves the political, economic, social, religious, intellectual, cultural, and military aspects of history into a gripping story that is as memorable as it is instructive. The clear narrative of a single gifted author makes it easy to follow the story of Western civilization.