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This field-leading book puts psychological theories and concepts into a cross-cultural framework that invites readers to discover, question, and ultimately, understand the relationship between culture and psychology through exploration of topics like changing gender roles, sexuality, self-esteem, aggression, personality, and mate selection. It all adds up to a book that will leave readers with a deeper, more complex understanding of the nature of culture, its relationship to psychological processes, and the differences and similarities between cultures in the increasingly globalized world.

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Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani Kumar

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Linguistics for Everyone: An Introduction

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LINGUISTICS FOR EVERYONE: AN INTRODUCTION, Second Edition, connects the study of linguistics to the language you use every day. The text is very user-friendly: casual writing style, logical presentation of material, balance of theoretical and practical, entertaining information, and lots of ideas and activities to put what you learn to use right away. The first chapter gives you the basics such as how to define language, new ways to look at grammar, your innate knowledge about language. Later chapters address core linguistics areas in depth (phonetics and phonology, morphology, syntax, and semantics). Many innovative and varied activities help you review and practice the content and apply the knowledge immediately. Special features throughout the book demystify common curiosities about how language works.

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Agricultural Communications in Action: A Hands-On Approach

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Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH helps students become better equipped as effective communicators. With a high degree of correlation to the AFNR Standards, this exciting First Edition is focused specifically on skills-building and communication concepts. It helps students understand the broad methods utilized in communication--whether it be in journalism, through social media, or in other outlets. With the text's breadth and depth of coverage, students can master communications development concepts quickly and then immediately put them into action. Current communication trends are integrated throughout this practical, how-to text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Communications skills are critical to student success in high school, college, and their careers. By learning and applying the contents of this book, students will be better able to communicate the importance of agriculture to the world around them.<br>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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An introduction to the electrical trades, the ELECTRICAL PRE-APPRENTICESHIP & WORKFORCE DEVELOPMENT MANUAL primes the reader for success in an apprenticeship program with a goal of securing employment in the field. This all-inclusive manual focuses not only on basic electrical training but also includes the critical math, reading, safety, and soft skills necessary for success in the workplace. A critical first resource for anyone considering a career in the electrical trades, the ELECTRICAL PRE-APPRENTICESHIP & WORKFORCE DEVELOPMENT MANUAL supports the readers' learning with interactive assignments, experience-building labs, and helpful life skills tips.

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Practical Problems in Mathematics for Carpenters

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Take command of any building and carpentry project with the robust, construction-specific math skills you will get from the 9th Edition of PRACTICAL PROBLEMS IN MATHEMATICS FOR CARPENTERS. Divided into short units, this combination book/workbook explains the math principles essential to carpentry and building construction in straightforward, concise language, and then reinforces each concept with samples of problems common in the trade. Step-by-step solutions to the problems, as well as detailed illustrations, help you easily understand the math, visualize its application in everyday carpentry work, and perform functions yourself.

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Introduction to Agronomy: Food, Crops, and Environment

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This full-color introduction to agronomy and crop science offers both traditional agricultural students and students with nonagricultural backgrounds a timely look at the principles of crop science, sustainable agriculture, and a host of related societal issues. A must-read text for anyone interested in what are arguably the most profoundly important issues of our time, INTRODUCTION TO AGRONOMY, second edition addresses the basics of safe and sustainable food and fiber production as well as big picture topics such as energy, ecology, and environmental quality. Throughout the text, readers will find information and illustrations on the latest agricultural methods, regulations, and practices--and how each is impacting our society and each individual within it.

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Get the specialized math skills you need to be successful in todays farming industry with MATHEMATICAL APPLICATIONS IN AGRICULTURE, 2nd Edition. Invaluable in any area of agriculture-from livestock and dairy production to horticulture and agronomy--this easy to follow book gives you steps by step instructions on how to address problems in the field using math and logic skills. Clearly written and thoughtfully organized, the stand-alone chapters on mathematics involved in crop production, livestock production, and financial management allow you to focus on those topics specific to your area while useful graphics, case studies, examples, and sample problems to help you hone your critical thinking skills and master the concepts.

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Practical and easy to read, LANDSCAPE SURVEYING, Second Edition is a perfect guide to landscape surveying that does not assume that readers have a civil engineering or advanced math degree. Through illustrations, examples, and sample problems, readers will not only learn methods for measuring distances and angles and completing surveys, but will also learn to determine which method is best suited for individual situations. With coverage of relevant terms, methodologies, equipment, and topography, this book prepares readers to easily apply the principles and methods of surveying in a variety of occupational settings.

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Delivering the most detailed and exhaustive content available, market-leading HEALTH CARE ECONOMICS, 7th Edition demonstrates how basic economic concepts, principles, and theories can be used to think about and illustrate various health care issues. This introductory economics text is geared toward graduate students who will be medical and health services managers, administrators, or executives. The seventh edition of HEALTH CARE ECONOMICS includes recent data on the medical sector, updated figures and tables, the latest information on legislative changes affecting this industry, and new literature and research. It also provides an insightful historical perspective within which these changes are occurring.

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Print Reading for Engineering and Manufacturing Technology

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This enhanced edition of PRINT READING FOR ENGINEERING AND MANUFACTURING TECHNOLOGY 3E takes a practical approach to print reading, with fundamental through advanced coverage that demonstrates industry standards essential for pursuing careers in the 21st century. Readers will learn step-by-step how to interpret actual industry prints while building the knowledge and skills that will allow them to read complete sets of working drawings. Realistic examples, illustrations, related tests, and print reading problems are based on real world engineering prints that comply with ANSI, ASME, AWS, and other related standards. Included in this new edition is material on electronic filing, discovery, the duty to prevent spoliation , pertinent rule changes and coverage of the HIPAA standards that facilitates readers' understanding of the importance of these relatively new areas of practice. Thorough updating of the law, changes in rules of procedure, evidence, and ethics standards keeps readers current on changes in the law and practice.

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Practical, easy to understand, and up-to-date, INTRODUCTION TO FORESTRY SCIENCE, Third Edition provides readers with a comprehensive overview of the principles and practices of forest management that are commonly practiced in the United States. Appropriate for anyone interested in forestry or natural resources, this book is filled with visual aids and tools as well as career profiles which give readers an overview of what it might be like to work in the forest industry and demonstrate how concepts are applied in the real world. In addition to covering the basics of the biological processes necessary for the creation of forests, topics such as the economic impact of forests on the U.S. economy, government historical events and policies, regional differences in forests and forest management, and laws and regulations that govern the use of forests are presented.

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Maintenance Fundamentals for Wind Technicians

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Practical and easy to understand, MAINTENANCE FUNDAMENTALS FOR WIND TECHNICIANS provides a comprehensive introduction to the field of wind energy that is appropriate for any electrical or mechanical technician. Through topics such as developing a preventative maintenance program, determining the performance of a wind turbine system, and monitoring improvement through system data analysis, this book teaches readers the skills needed to be a successful wind energy technician. Safety-related practices, such as working at heights, tower rescue practices, and offshore projects, are emphasized to ensure that readers understand the hazards associated with working in the wind industry. Study tools such as hands-on exercises, applications, troubleshooting tips, and learning objectives keyed to AWEA skills will help readers learn everything needed to successfully maintain, service, and troubleshoot turbines on wind farms.

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Well written and easy to understand, An ILLUSTRATED GUIDE TO PRUNING, Third Edition is filled with updated illustrations, photographs, and examples designed to help readers understand and implement the appropriate pruning practices that are vital to developing sustainable structure in the first 25 years of a tree's life. With coverage of numerous different tree species as well as information about the challenges associated with pruning such as disease prevention, root pruning, mature tree pruning, and restoration following storms, students will be prepared to identify and understand good tree structure and pruning practices. Filled with simple tables, lists, and strategies, this completely updated guide to pruning makes it easy to teach the presented pruning techniques in accordance with nationally recognized ANSI A-300 standards.<br>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Residential Construction Academy: Basic Principles for Construction

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RESIDENTIAL CONSTRUCTION ACADEMY: BASIC PRINCIPLES FOR CONSTRUCTION, 3E includes a full color design with new and updated photos and figures. Coverage of building codes and safe materials handling ensures that the reader will stay current with industry standards and trends. In addition, a new chapter on green building practices will introduce readers to jobsite practices while they plan and execute. This book is ideal for those beginning a career in the building trades industry and provides thorough, up-to-date coverage of the core academic areas that are necessary for success in the field. Topics include work ethic, math, communications, print reading, safety, and common tools.

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Elementary Science Methods: A Constructivist Approach

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In this pioneering text, a constructivist approach guides users in learning how to teach in a constructivist manner. The book is based on the belief that its more important for children to learn how to do science than it is for them to learn about science, and that teachers of elementary science do not need to know a great deal of science to teach it effectively, but rather need to be co-inquirers with their students. More than 170 process-oriented activities, organized by grade level, help practicing teachers encourage children to develop and perform their own investigations.

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With READING TO LEARN IN THE CONTENT AREAS, Eighth Edition, future educators discover how they can teach students to use reading, discussion, and writing as vehicles for learning in any discipline. The book explores how the increased availability of computers, instructional software, social media, and Internet resources--as well as the rise of electronic literacy in general--have affected the ways children learn and create meaning from their world. The authors unique lesson framework for instruction, PAR (Preparation/Assistance/Reflection), extends throughout the book. A reader-friendly presentation, balanced approach, strong research base, and inclusion of real-life examples from a variety of subject areas and grade levels have helped make this resource one of the most popular and effective books on the market.

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Judy S. Richardson, Raymond F. Morgan, Charlene Fleener

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THE SOCIAL ORGANIZATION OF WORK, Fifth Edition, follows a simple structure and uses clear writing to present the material you need in an easily accessible format. This text discusses the most current and hotly debated issues, from the technology revolution to womens issues to the globalization of todays workforce.

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DIVERSITY IN ORGANIZATIONS is a comprehensive research-based text that will guide you through both the basics and details of the field. In-depth explorations of topics ranging from why diversity is important to how to become a diversity friendly employer provide practical information. You will also learn how to become a diversity-friendly employer, include workers often devalued, and how both dominant and non-dominant group members can work to effect change.

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Install, troubleshoot, and test electrical motors like the pros! UNDERSTANDING MOTOR CONTROLS, 2ND Edition uses a real-world systems approach to learning motor control devices. Starting with basic control circuits and components, thisbook covers all must-know applications and procedures to ensure your success in the more complex topics. From safety and development to operations and problem solving, UNDERSTANDING MOTOR CONTROLS, 2ND Edition prepares you for a career as an industrial electrician with a solid foundation in basic control circuits, sensing devices, solid-state controls, variable speed drives, programmable logic controllers (PLCs), and more.