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7 Steps to Creating Your Most Successful Self

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Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see usand how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

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A High-Octane Formula for Business Success

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The world of auto racing is thrilling, energizing, and runs at break-neck speed. But it also requires incredible accuracy, shrewd strategy, and impeccable performance to ensure a win. These same qualities are essential for every manager who wants to build and sustain a profitable business. The Management 500 provides practical management lessons drawn from the history of professional auto racing. With insights and stories from some of the most successful people in Formula 1, IndyCar Series, and NASCAR over the past 60 years including Lee White, President of Toyota Racing Development and Ed Laukes, head of Toyota Motorsports, consultant Dan Coughlin shows busy managers how they can rev up their skills in areas like leadership, teamwork, strategy, branding, problem-solving, change management and innovation, and get their company running in high gear. From Enzo Ferrari to Kyle Busch, and from the Indianapolis 500 to the Daytona 500, this inspiring book takes invaluable tips from the fast, furious world of racing and shows how every business manager can combine passion with precision to compete and win in todays competitive business world.

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The Fast Track to Network Marketing Millions

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Network marketingalso known as direct selling and multilevel marketinghas turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their businesses by recruiting the right people.

Written by a true network marketing superstar who personally enlisted over 1,000 people in her first year, the book reveals a proven, innovative approach to recruiting that gets results fast. Readers will learn how to:

 discover their own recruiting style
 identify people who will become a great part of their team
 do and say the right things to turn prospects into partners
 overcome objections with confidence
 attract people who never considered network marketing

Filled with advice and inspiration, this indispensable guide gives network marketers the know-how and confidence they need to grow their enterprise and become top earners.

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A Powerful and Centralized Way for Organizations to Manage Projects

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Already a best practice for the majority of Fortune 500 companies, Program Management Office (PMO) is being embraced by large and small organizations eager to efficiently manage all their projects. This helpful guide introduces readers to the business reasons for having a centralized project department and explains the PMOs functions and how to set up and run a PMO. Readers will find detailed information on selecting projects, conducting project health checks, providing program management training to the organization, creating and implementing a standardized program management process, and monitoring and controlling the overall status of all current projects. The book includes key definitions as well as sample forms readers can use in completing administrative tasks and producing reports. This book is an indispensable introduction to this important and powerful trend in project management.

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Paul DWYER PMP, Mohsin HABIB Ph.D., Lia TJAHJANA

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What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad

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Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management. Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonalds, Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as:  * Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East. * Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks shed new light on the Islamic mind. * Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice.  Based on a deep understanding of anti-Americanisms roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.

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Powerful Lessons and Proven Strategies from Top Producers

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The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with fifteen top advisors, each doing several million dollars worth of business every year, The Million-Dollar Financial Advisor distills their universal success principles into thirteen distinct lessons. Each is explained step-by step for immediate application by veteran and new financial professionals alike. The lessons cover:  Building and focusing on client relationships  Having a top advisor mindset  Developing a long-term approach  Specialization  Marketing  And much more The book also features two complete case studies. First there is the best of the best advisor whose incredible success showcases the power of all the books principles working together in concert. The second is an account of a remarkable and inspiring career turn around and demonstrates that its never too late to reinvent oneself. Brimming with practical advice from the author and expert insights from his interview subjects, The Million-Dollar Financial Advisor is a priceless success tool for any and all financial advisors.

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Prospecting Techniques That Really Pay Off

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Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips readers can use to elevate their prospecting skills and take their sales into the stratosphere. Readers will learn how they can:

* define and target their ideal market -- and stop squandering time, energy, and money on unfocused prospecting
* develop a personalized script utilizing all the elements of a successful cold call
* get valuable information from assistants -- and then get past them
* view voice mail not as a frustrating barrier, but as a unique opportunity

Red-Hot Cold Call Selling is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. The book includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.

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The Secret to Developing the Star Potential in Your Employees

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At some point in their careers, all managers face a frustrating and seemingly insurmountable challenge -- the highly intelligent, highly skilled direct report who is failing when he should be excelling. Often, this employee is destroying not only his own career, but also the morale of the rest of the team. While this behavior may initially seem willful, it is more than likely due to a lack of emotional intelligence -- the ability to comprehend ones emotions, empathize with the feelings of others, and interact with people in ways that promote congenial working relationships. More than any other trait, emotional intelligence is the one variable that can transform a mediocre employee into an exceptional one. Managers now have a new and demanding role. They must become coaches who help their employees to develop emotional intelligence and the positive interpersonal relationships that result. And while this kind of corrective coaching may seem daunting and unpleasant to many managers, it is also achievable with the right tools. In Coaching for Emotional Intelligence, Bob Wall offers coaching strategies that will enable every manager to elicit excellence by improving the negative behaviors and communications flaws that are undermining an employee's performance. The book provides a structured format for formulating and delivering both praise and corrective feedback, as well as a step-by-step method and sample scripts for conducting a coaching session. Readers will:  Overcome the fear of coaching on sensitive, personal issues. Learn the critical importance of praise--and how to give it. Understand the influences that shaped the behaviors of the individual being coached. Determine whether an employee is responding to corrective coaching, when to keep him -- and when to fire him. Create an action plan for teaching employees to identify and alter unwanted behavior. Master spontaneous coaching: delivering praise in 15-20 seconds -- and corrective feedback within 45 seconds. Formulate structured conversations when corrective coaching isnt working. Create successful, detailed, and clear personal, team, and work evaluations and mission statements.  The first book of its kind, Coaching for Emotional Intelligence is a thoughtful, realistic, and accessible guide that will change the way managers lead in the workplace -- and will ensure that their employees are reaching their full potential.

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Based on the set of managerial competencies specially developed by the American Management Association for a new core management curriculum, The AMA Guide to Management Development provides readers with a comprehensive understanding of how to continually develop managers throughout their entire organization. The book considers every factor important in management development, and features in-depth information on topics including:  The five major categories of competencies, including business knowledge and the ability to lead and manage change and innovation  The specific skills needed, including communication skills and people management skills  Alternative methods organizations may use to develop managers, including different types of training and evaluation of learning effectiveness Management development is a crucial task for every enterprise. This book gives readers the guidance they need to make sure that both current and future managers have the abilities their organizations need to prosper.

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Insider Secrets for Getting the Best Loan Without Getting Ripped Off

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The housing market is in turmoil, but if theres a silver lining, its the fact that purchase prices are at historic lows. Sure, there are still plenty of predatory lenders waiting to exploit the naive potential buyer, but those who do their homework will be rewarded with a fair price and manageable mortgage terms. Decoding the New Mortgage Market is a map to finding the best and most realistic mortgage deals while navigating past potential obstacles and traps. Filled with money-saving advice, this practical guide will help prospective buyers understand:  How new lending and underwriting rules affect todays homebuyer  Different loan types and lending institutions  Credit issues and other qualifying factors  Creative down-payment solutions  How to reduce closing costs and other fees Because lenders and buyers alike have gotten burned in the mortgage crisis, finding and qualifying for a manageable loan may now be more difficult. Readers will find that Decoding the New Mortgage Market makes the search both easier and more fruitful, and that their dreams of home ownership are still within their reach.

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How to Negotiate Anything with Anyone Anywhere Around the World

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The ups and downs of negotiating can be challenging enough at home. But when people put themselves in another countrywhere the customs and conventions are often radically differenttheyve got a recipe for awkwardness and confusion at best, disappointment and disaster at worst. This new, updated edition of this long-trusted guide provides readers with the savvy they need to negotiate with finesse and ease, no matter where they are.

The book provides expert advice on business practices, transactions, and attitudes throughout the world. Now expanded to include 63 countries, the book has been updated to reflect changes in the international scene as well as up-to-the-minute topics like foreign outsourcing and multicultural work teams that increasingly characterize present-day work relationships. Organized in an easy-to-access, quick-reference format, this bestselling guide is a passport to worldwide negotiation skillsand greater business success.

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The Secrets of Building a Five-Star Customer Service Organization

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Filled with treasure and big ideas, this book will help you become exceptional.  SETH GODIN In a tight market, your most powerful growth engineand your best protection from competitive inroadsis this: put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become walking billboards who will happily promote your brand. In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomons company Oasis, and has since proven itself in countless companies around the globefrom luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them directly to their own businesses. As Ken Blanchard writes, Leonardo and Micahs philosophies, rules, and winning examples of service excellence will make you want to implement their suggestions immediately in your own organization. Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.

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Leonardo INGHILLERI, Micah SOLOMON, Horst Schulze

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The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the authors TeleSmart 10 System for Power Selling, Smart Selling on the Phone and Online pinpoints the ten skills essential to high-efficiency, high-success performance. Sales professionals will learn how to:  Overcome ten different forms of paralysis and reestablish momentum  Sell in sound bites, not long-winded speeches  Ask the right questions to reveal customer needs  Navigate around obstacles to get to the power buyer  Prioritize and manage their time so that more of it is spent actually selling  And more Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of Sales 2.0 and become a true sales warrior!

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Based on best practices and proven research, The Facility Management Handbook has long been the go-to resource for professionals in the field. Extensively updated for the realities of todays workplace, the third edition provides readers with the tools and guidance they need to wipe out inefficiency and create a productive facility that integrates people, place, and process. Covering a broad range of topics from space planning and maintenance to benchmarking and outsourcing, readers will gain practical insight into how they can:  design, construct and maintain facilities using sustainable practices  provide a safe, attractive work environment that supports productivity  ensure that facility plans match organizational needs  plan and control capital expenditures  address critical security and emergency preparedness issues Complete with case studies and indispensable information on sustainability and post-9/11 security concerns, this is still the ultimate resource for facility managers.

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David G. COTTS PE, CFM, Kathy O. ROPER CFM, LEED AP, Richard P. PAYANT CFM, CPE

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The Remarkable Power of Business Astrology

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J.P. Morgan once famously remarked, Millionaires dont have astrologers. Billionaires do. For modern business professionals, the idea that whats in the stars might have some bearing on the very cut-and-dried, numbers-dominated corporate environment may seem pretty out there. But time and time again, the science of astrology has been shown to provide uncanny insight into timing and trends. This book examines the accomplishments of hundreds of business greatsfrom Walt Disney to Oprah Winfrey to Bill Gatesthrough the remarkable and surprising lens of astrology. Signs of Success gives all readers, be they astrological doubters, dilettantes, or devotees, a practical and entertaining overview of the many applications of astrology to business endeavors. The book provides an analysis of the 12 zodiacal business personality types, and fascinatingly recounts how an understanding of the stars has affected landmark business events throughout history. Witty, wise, and practical, this delightful book shows readers that when it comes to real-world business and leadership, the sky truly is the limit.

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Financing Your Condo, Co-Op, or Townhouse

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Finding a condo, co-op, or townhouse to call home is hard enough, but finding financing to buy this kind of property is even more challenging. As a veteran mortgage banker and author of Mortgages 101, David Reed has helped thousands of buyers through this complicated process. Financing Your Condo, Co-op, or Townhouse offers readers invaluable advice, including information on developer financing, specialty loans, government programs and refinance loans, streamlining the approval process, appraisals, closing costs, and more. Readers will discover:  the differences among condos, co-ops, and townhouses  how to find the right type of property for them  the rules governing loans for condos, co-ops and townhouses  how to evaluate which loan type is best and lock in the lowest  rate  why the percentage of owner-occupied units is important  what to consider when buying new construction or conversion properties  the financial considerations unique to each type of home Whatever the property, whatever the question...this handy guide to financing has the answers.

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This chapter from Transnational Leadership Development introduces leaders to the contrasts that exist between those raised in cultures that focus primarily on the needs and interests of the individualI-centric culturesand those raised in cultures that place primary emphasis on the collective needs of the group (family, work team, organization, society, etc.)we-centric cultures. It covers behaviors, expectations, how to manage their performance, and how to get them working together.

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Beth FISHER-YOSHIDA Ph.D., Ph.D. Kathy D. GELLER

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Getting started in consulting can be a tricky prospect. How much should you charge? What type of language should exist in the contract? How can you find clients? Written by a veteran consultant with hundreds of consulting engagements to his credit, How to Make it Big as a Consultant is filled with detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. The book helps readers:  get a handle on the legal, tax, and insurance issues involved in setting up and running the business  understand what clients really need  create the structure for an assignment (proposals, pricing, contracts, scheduling)  market the business  solve clients problems using the Harvard Case Study Method Completely updated and revised throughout, the fourth edition features new chapters on developing strategies for clients, leading consulting teams, and more. This trusted guidebook will help any aspiring reader become the kind of outstanding consultant that clients will turn to again and again.

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Next-Generation Marketing Strategies for Making Millions Online

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Whether youre running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to:  build a fan base around yourself, your product, and your business  build your email list  use the latest e-marketing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, autoresponders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace  energize your online copywriting skills  pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.

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Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Webs value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers:  Master media relations  Manage rumors and crises  Adapt areas of specialization to the Internet  Work with trade publications  Leverage websites, blogs, podcasts, and social networking sites  Monitor the Web for positive and negative feedback  Allocate resources and establish budgets  Measure the impact of Internet strategies  And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything todays PR professional needs to know.

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Robert L. DILENSCHNEIDER, Maria BARTIROMO