# data[].attributes.description
Every manager on the move wants to have influence at the top in order to get his or her ideas heard and ultimately acted upon. In Lead Your Boss, recognized leadership guru John Baldoni gives managers newas well as tried-and-true methods for influencing both their bosses and their peers, and giving senior leaders reasons to follow their lead. Featuring instructive stories based on real-life experiences from leaders at all levels, Lead Your Boss reveals proven strategies for:  Developing spheres of influence  Handling tough issues  Asserting oneself diplomatically  Putting the team first  Persuading up  Establishing trust  Using organizational politics to everyones advantage  Inspiring others through-out the organization Lead Your Boss gives readers practical, tactical advice on becoming a key player in any organization, regardless of whether or not they have an office in the Csuite...YET.

# data[].attributes.name
Seven Secrets for Negotiating with Government

# data[].attributes.subtitle
How to Deal with Local, State, National, or Foreign Governments--and Come Out Ahead

# data[].attributes.description
Almost everyone has faced the frustrating task of negotiating with government - local, state, national, or foreign - at some point in their lives. Whether they are applying for a building permit from their local zoning board, trying to sell software to the U. S. Defense Department, looking for approval for a merger, or planning to set up a business in Limerick or Bangalore, businesspeople confront a unique set of challenges when dealing with any form of government.Distinguished author, professor and negotiation expert Jeswald W. Salacuse explains the ways in which negotiating with government is very different from private negotiation. In Seven Secrets for Negotiating with Government, he addresses the key variables involved - from the influence of bureaucracy to the perception of power on the government side of the negotiating table. The only book of its kind, this invaluable guide offers succinct, realistic, and accessible advice to help readers recognize the often-hidden interests driving government negotiators and how to use that knowledge to their advantage. Filled with real-life examples, this book will show business people everywhere how to navigate this complex world and win.

# data[].attributes.subtitle
The Battle for the Hearts, Minds, and Wallets of China's Consumers

# data[].attributes.description
As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for Chinas newfound chocolate addiction. The book devotes individual chapters to each of the five major playersHershey, Nestle, Cadbury, Mars, and Ferreroand the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. More broadly, Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe. Probing not only the economic, political, and cultural conditions that have given rise to a seemingly insatiable new market, the book delves into the mystique of chocolate itself and how it captivates not just the Chinese, but people all over the world.

# data[].attributes.subtitle
Dirty Deals, Unpaid Claims, and the Coming Collapse of the Insurance Industry

# data[].attributes.description
We all dutifully write out checks for insurance coverage each month, assuming that if the worst should occur, we'll be protected financially. But what we don't know about the insurance business couldand most probably willhurt us. Vulture Culture is a hard-hitting expose of the sorry state of the industry, from tales of rampant, widespread corruption to inconsistent state regulations and the inabilityand often unwillingnessof the federal government to protect the rights of denied claimants. The book takes readers into a world of bid-rigging, fraudulent commissions, and secret payoffs, revealing shocking abuses and ominous new trends. Readers will hear about a rogues gallery of shady executives, including a CEO whose massive claim denial schemes eventually got him fired ... at great cost to consumers. From the Hurricane Katrina fiasco of unpaid claims, to a revolving door in which former insurance executives regulate their own industry before returning to it themselves, this is a shocking account of an industry on the brink of collapse, and what must be done to fix it before its too late.

# data[].attributes.description
Whether its at home or at work, so much of our lives involves negotiating to get what we want. From negotiating a higher salary, to lowering costs from suppliers, to hammering out a new contract with a major customer, or even deciding where to go on vacation, the only way to consistently arrive at successful conclusions is to master the art of negotiation. Updated with completely new tactics and strategies, How to Become a Better Negotiator lets readers in on the same high-level skills that experienced negotiators use.Packed with fill-in-the-blank sections, tips, quizzes, and chapter reviews, the book covers important topics such as listening, assertiveness, and how to deal with hostile opponents. In addition, the book now features new chapters on:preparation, including identifying issues and interests, and determining alternatives to a deal and reserve price  the five basic steps of negotiation and doing the deal  and typical negotiating pitfalls and how to avoid them.

# data[].attributes.subtitle
An Inside Look at South Korea's Economic Rise

# data[].attributes.description
In 1953, South Korea was rated by the U.N. as the poorest country in the world. Five decades later, it is the fifteenth largest economy. Now, South Koreas decisions on how to manage its society and its role as a modern democracywhile also establishing its policy regarding reunification with North Koreawill determine where the country will go in the next fifty years. The New Korea examines the political, economic, industrial, and societal aspects of Korea today. Will it continue to enjoy an economic boom through new industries while competing against low-wage countries like China and India? Will it return to its role as a stomping ground for other powers? And what should Westerners pay attention to in terms of investment and business opportunities? As South Korea enters the most critical phase of its journey, it is crucial that we understand the factors involving its decisions and evolution. The New Korea is a fascinating account of what is and may become the state of this important region.

# data[].attributes.subtitle
10 Rules for Digital Marketing Success in an Anytime, Everywhere World

# data[].attributes.description
Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with todays elusive, ad-resistant consumer means saying goodbye to new media, and hello now media. Featuring exclusive insights and inspiration from todays top marketersas well as lessons from some of the worlds most successful digital marketing initiativesthis eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

# data[].attributes.name
The Complete Guide to Hiring and Firing Government Employees

# data[].attributes.description
Bringing the best new people on board and weeding out the worst are both the most important and the most difficult tasks faced by any employer. For federal managers, the challenge is even greater. Not only does government bureaucracy often make hiring a cumbersome, slow-moving process, but poor performers enjoy more protection from losing their jobs than their counterparts outside of government. The Complete Guide to Hiring and Firing Government Employees is filled with tried-and-true strategies that will enable government managers to cut through the red tape and take advantage of the best talent available, as well as efficiently document and deal with those who dont make the cut. Readers will learn how to:  Take an anticipatory approach to recruiting  Decide who to target, and where and how to advertise for open positions  Screen and interview candidates  Counsel a poor-performing employee  Use progressive discipline  Document a case  Write a charge  Develop internal political support  Prepare for and win a third party hearing  And continuously maintain an entire department of exceptional performers.

# data[].attributes.subtitle
Finding Employees with High Emotional Intelligence

# data[].attributes.description
With a growing body of research showing that Emotional Intelligence is one of the key indicators of success, smart hiring managers know that choosing employees based on their EQ makes sense. What they dont know is the best way to do it. The EQ Interview gives readers the skills and understanding they need to assess candidates emotional intelligence and ensure that theyre the right fit for the job. This practical guide explains the five areas of emotional intelligence, and how these competencies enhance job performance. The book then arms interviewers with more than 250 behavior-based questions specially formulated to help determine how applicants have used their EQ in past experiences. Readers will learn how they can analyze and interpret answers to predict future success, and even spot EQ frauds to avoid costly hiring mistakes. Filled with insightful examples, this is the one book that shows readers how to factor emotional intelligence into their hiring process.

# data[].attributes.subtitle
Defining, Managing, and Measuring for Optimal Return

# data[].attributes.description
What good is a project that's on time...on budget...and ends up providing your organization with no bottom-line results whatsoever? Whether it falls short of expectations, fails to ultimately be embraced by the people in the company meant to be using it, or simply lands with a thud in the marketplace, a project that doesn't truly deliver value is worthless at best. It's great to be on time and under budget, but to achieve positive results, project managers have to embrace an all-new philosophy of what it is they do for their organizations. Maximizing Project Value shows you how to put the emphasis on value when managing a project, from the project's initial inception, all the way through its completion, and even farther down the road to determine whether it's of continuous worth to the company. This valuable guide offers a step-by-step plan you can use to establish the value of a project, identify value drivers and key performance metrics and then track and report them, organize a team for accountability, and much more. You'll get the tools and information you need to: * Generate accurate value estimates in the proposal stage. * Create a clear plan that identifies measurable and ongoing value. * Establish buy-in from key players in your organization. * Develop and use a process for managing the people responsible for implementing the plan. * Adapt your project to meet changing business objectives. Far too many projects lose sight of their original purpose due to shifting resources, changing organizational objectives, and other unexpected developments. Maximizing Project Value provides a clear, immediately usable blueprint for ensuring the kind of project success that truly provides value to your organization.

# data[].attributes.subtitle
A Practical Guide to Multi-Level Learning

# data[].attributes.description
Waiting until the end of a project to identify lessons learned is too late. By that time, the project may be ready for the scrap heap. But if your projects and programs include multi-level learning, youll not only be fostering continuous improvements for the future, youll be well-equipped to reduce the risk of failure while projects are in-flight so you can deliver maximum value to your client organization. Facilitating Project Performance Improvement helps any organization:  Reduce time to market for new products, systems, processes and technologies  Improve customer and end-user satisfaction with project outcomes  Reduce risk of failure, wasted investment, and project runaway  Improve productivity, quality and teamwork  Continuously improve delivery both within and across projects. Organizations simply cannot afford to leave learning to chance on their mission-critical investments. Facilitating Project Performance Improvement provides a practical approach to structured learning and reflection that enables teams to innovate and improve, ensuring both immediate and long-term project success.

# data[].attributes.subtitle
Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

# data[].attributes.description
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver  tweak websites to improve conversions and traffic flow  master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

# data[].attributes.description
The AMA Handbook of Leadership features insights from best-of-the-best thought leaders and executive leadership coaches on topics from talent development, the arts and leadership, and competitive advantage through leadership, to leading across cultures, sustainability, executive transition, and many more timeless (and timely) issues. Filled with powerful examples and full case studies, the book includes previously unpublished articles from:   Frances Hesselbein  R. Roosevelt Thomas, Jr.  Dave Ulrich  John (Jack) Zenger  Nancy J. Adler  John Baldoni  Judith M. Bardwick  Marshall Goldsmith  James F. Bolt  Marc Effron  Joe Folkman  Colin Gautrey  Paul Hersey  Maya Hu-Chan  Wendy Johnson  Beverly Kaye  Paula Kruger  Laurence S. Lyons  D. Quinn Mills  Howard Morgan  Luke Novelli, Jr.  Miriam Ort  Gary Ranker  Robert H. Rosen  Norm Smallwood  Andrew Sobel  Fons Trompenaars  Albert A. Vicere  Peter Woolliams  and Patricia Wheeler   In a challenging business climate, enterprises look to their leaders. Some situations call for drastic change, while others require the fortitude to stay the course. Who better to help todays business leaders than the greatest leadership thinkers of our time?

# data[].attributes.author
Marshall GOLDSMITH, John BALDONI, Sarah McArthur

# data[].attributes.subtitle
The 10 Skills You Need to Get Exactly What You Want

# data[].attributes.description
Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the worlds top persuaders, and with his specially formulated Persuasion I.Q. assessmentthe most comprehensive persuasion resource available todayhe lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to:  read people quickly  create instant trust  get others to take immediate action  close more sales  win over clients  accelerate business success  earn what theyre really worth  influence others to accept their points of view  win negotiations  enhance relationships  andmost importanthear the magical word yes more often! Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

# data[].attributes.name
More Quick Team-Building Activities for Busy Managers

# data[].attributes.subtitle
50 New Exercises That Get Results in Just 15 Minutes

# data[].attributes.description
Most managers, supervisors, and team leaders realize the importance of team-building, but just cant seem to find the time in their busy schedules. More Quick Team-Building Activities for Busy Managers provides the solution! The book contains 50 all-new exercises that can be conducted in 15 minutes or less, and which require no special facilities, big expense, or previous training experience. Each activity is presented in just a few short pages with all the relevant information including a list of materials needed, the purpose of the exercise, and handy tips for success, all highlighted for easy reference. Readers will find fun and effective activities for:

- Building new teams and helping teams with new members
- Finding creative ways to work together and solve problems
- Increasing and improving communication
- Keeping competition healthy and productive within the team
- Dealing with change and its effects: anger, fear, frustration
- And more.

The book also includes special guidance for "virtual teams," whose members are in different locations but must work as a unit. For anyone charged with the task of bringing teams together, this book is the answer.

# data[].attributes.description
People who know how to influence others in the office enjoy a greater measure of control over their work lives and advance their careers more rapidly than others. But what many dont know is that the mysterious quality known as influence can be learned and developed by anyone. This practical book, filled with easy-to-apply tips for influencing managers, peers, and subordinates, shows readers how to: Win support for their ideas and projects  Contribute more fully to important decisions  Resolve conflicts more easily  Frame important issues for maximum benefit  Lead and manage more effectively  And much more Readers will discover how to develop the most important attributes necessary for influencetrustworthiness, reliability, and assertivenessand find out how to move beyond being passive participants in their work lives, and gain the cooperation and atten tion of those who matter most.

# data[].attributes.subtitle
Simple Principles for Achieving Clarity and Good Style

# data[].attributes.description
In the workplace, good punctuation is much more than a matter of correctness. Its a matter of efficiency. Professionals who arent sure how to punctuate take more time than necessary to write, as they fret about the many inconsistent and contradictory rules theyve picked up over the years. Good punctuation is also a matter of courtesy: In workplace writing, a sentence should yield its meaning instantly, but when punctuation is haphazard, readers need to work to understand  or guess at  the writers intent. Weak punctuation results in time-wasting confusion, questions about professionalism, and some times even serious and costly miscommunication. Without using the jargon of grammar  and providing 18 common sense principles to live by  Punctuation at Work shows busy professionals exactly how the marks can be used to make meaning clear and emphasize ideas. All the marks are covered, with hundreds of examples taken from todays workplace. From hyphens and semicolons to brackets and quotation marks...all the way to ellipses (and the eternal struggle between that and which), this book explains the many ways punctuation makes things plain.

# data[].attributes.subtitle
Understanding What They Think, What They Feel, and What Keeps Them Coming Back

# data[].attributes.description
As many businesses are discovering, customer behavior doesnt always make sense. That really shouldnt be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. Whats more, customers arent able to tell you accurately why they do what they do.
Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of "the irrational customer." All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers, and proposes ways they can alter their strategies on everything from customer research, product design and website development to call center management, employee recruitment, and retail store layouts, by focusing on what customers are actually doing instead of what theyre saying. Honest, direct and insightful, All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul.

# data[].attributes.subtitle
Turn Your Great Idea into the Next Big Thing

# data[].attributes.description
Whether youre an entrepreneur or a business leader, what you want most 
      is to be at the head of the pack with the latest, hottest consumer 
      enthusiasm: a product or service that comes across as brilliant, 
      original, and hip; the kind of thing that not only seems cool in and of 
      itself, but makes the lucky consumer who uses it feel cool. 
    
    
       Coolhunting refers to the process of 
      seeking out and finding the latest trends. Now Coolfarming shows 
      you how to dig deeper and become a part of the initial development phase 
      of what will be the next hot phenomenon, converting creative dreams into 
      cool products by enlisting the help of dedicated and passionate 
      collaborators. Youll learn how to nurture your own Collaborative 
      Innovation Network (COIN), a group of intrinsically motivated people 
      assembled around a common vision. 
    
    
      COINs are not new. They have long been found swarming around the genesis 
      of new ideas. An earlier example of a successful COIN was Menlo Park, 
      the research lab where Thomas Edison assembled other creative geniuses 
      responsible for hot new ideas such as air conditioning and the light 
      bulb. The rapidly expanding uses of social networking and Googles 
      exponential, innovation-driven growth are other, more current examples. 
    
    
      In Coolfarming, youll discover how to grow your own trends by 
      creating an environment where COINs flourish; thenonce a product has 
      become establishedextend the creative pool into a Collaborative 
      Learning Network, or CLN, whereby a targeted group of interested people 
      are brought in to learn the basics of the product, make suggestions for 
      improvements, point out deficiencies, and push the idea forward. 
    
    
      When this feedback gets incorporated, things get really interesting, 
      expanding the process further outward to a Collaborative Interest 
      Network (CIN) that encompasses thousands or even millions of users, 
      building what hopefully turns into a loyal fan base...and virtually 
      guaranteeing the success of the idea. 
    
    
      Featuring real-life examples from Linux to the Twilight series, from 
      Procter & Gamble to Apple, Coolfarming lets you in on the 
      practical, step-by-step processes that will allow you to successfully 
      cultivate the kind of swarm creativity that generates hot new trends. . 
      .and then push them over the tipping point to commercial success.

# data[].attributes.subtitle
Letters Home From My Journey Through the Middle East

# data[].attributes.description
On the eve of the U.S. invasion of Iraq, Pittsburgh native and graduate student Ben Orbach traveled to the Middle East to experience the region first-hand. Despite having a degree in Middle Eastern studies, he was completely unprepared for what he discovered. Beyond the anti-American sentiment he expected, he found a complex, curious people whose lives were made even more difficult by an overwhelming feeling of powerlessness. Live from Jordan is the story, told via his letters home, of Orbachs one year trip through Egypt, Jordan, Syria, Palestine, and Turkey.  As he begins his unforgettable journey which takes him from bustling bazaars to underground brothels, he meets all kinds of characters: a falafel cook who hates Americans because they "have no mercy," a kindly baker who wishes him "peace and blessings" every time he buys pita bread, and the curious, impassioned 21-year-old medical student with a penchant for debating U.S. foreign policy. From the angry streets of Cairo to the living rooms of ordinary people in Jordan and Palestine, Orbach offers an honest, balanced portrait of a region in turmoil and the vivid, misunderstood, and often welcoming people who inhabit it. With humor and wit, he sheds new light on a culture that few Americans understand. Engaging and evocative, Live from Jordan is a myth-breaking book that combines the lyricism of a travelogue with the insight of reportage.