# data[].attributes.subtitle
An Audio and Video Guide to Science Talks(With DVD-ROM)

# data[].attributes.name
BE FIT FOR LIFE: A GUIDE TO SUCCESSFUL..

# data[].attributes.subtitle
A Wellness, Weight Management, and Fitness Program You Can Live With

# data[].attributes.description
Be Fit for Life: A Guide to Successful Aging is a self-help book for anyone interested in living a happier and healthier life. Aging is a life-long process and the sooner one accepts this and better prepares for the years ahead, the more successful his/her aging process will be. Dr Gambert, a noted authority in the field of aging and medicine, takes the reader on a journey that provides information and practical advice on how to best prevent an accelerated aging process, avoid disease, and recognize and treat problems early.This book also offers practical information to help the reader choose the right diet, exercise plan and lifestyle that will help promote a more successful aging process.

# data[].attributes.name
FUNDAMENTALS OF PATENTING AND LICENSING FOR SCIENTISTS AND ENGINEERS

# data[].attributes.subtitle
The Second Law Reduced to Plain Common Sense

# data[].attributes.description
In this unique book, the reader is invited to experience the joy of appreciating something which has eluded understanding for many years  entropy and the Second Law of Thermodynamics. The book has a two-pronged message: first, that the second law is not infinitely incomprehensible as commonly stated in most textbooks on thermodynamics, but can, in fact, be comprehended through sheer common sense; and second, that entropy is not a mysterious quantity that has resisted understanding but a simple, familiar and easily comprehensible concept.Written in an accessible style, the book guides the reader through an abundance of dice games and examples from everyday life. The author paves the way for readers to discover for themselves what entropy is, how it changes, and, most importantly, why it always changes in one direction in a spontaneous process.In this new edition, seven simulated games are included so that the reader can actually experiment with the games described in the book. These simulated games are meant to enhance the readers' understanding and sense of joy upon discovering the Second Law of Thermodynamics.

# data[].attributes.name
HOW TO SUCCEED IN BREASTFEEDING WITHO...

# data[].attributes.description
How to Succeed in Breastfeeding Without Really Trying provides new mothers with humorous, easy-to-use, hands-on advice and step-by-step instructions on how to initiate, sustain, and actually succeed in breastfeeding. After giving birth, many women are shocked to discover that breastfeeding does not come naturally; rather, it is painful and awkward. Feeling both frustrated and exhausted, they often find themselves without help or support from hospital staff. Not surprisingly, many do not initiate or prematurely quit breastfeeding. This book is written not only to help women breastfeed, but also to help them feel better overall, especially postpartum  perhaps the most joyful yet tearful time in a woman's life.

# data[].attributes.description
The speed of light, the fine structure constant, and Newton's constant of gravity  these are just three among the many physical constants that define our picture of the world. Where do they come from? Are they constant in time and across space? In this book, physicist and author Harald Fritzsch invites the reader to explore the mystery of the fundamental constants of physics in the company of Isaac Newton, Albert Einstein, and a modern-day physicist. The conversation that the three scientists are imagined to have provides an entertaining introduction to the constants and covers topics ranging from atomic, nuclear, and particle physics to astrophysics and cosmology.

# data[].attributes.name
INDIAN ECONOMIC SUPERPOWER: FICTION OR FUTURE

# data[].attributes.subtitle
A Physicist's Quest for the Secrets of Stradivari(With DVD-ROM)

# data[].attributes.description
Cremona violins occupy a unique and storied place in violin history. This book contains a brief account of that history  the rise and fall of the Cremonese art of violin making that dominated over two centuries. It is primarily devoted, however, to the physics behind violin acoustics, specifically the research of William F Jack Fry over the past several decades. The gradual evolution of his ideas leading to a holistic approach is chronicled, in sharp contrast to the conventional reductionist analysis. With rare insights, he has come closer than anyone before in reproducing the tonal qualities of the great Italian masters. This historic achievement makes the book extremely valuable for violin makers and violin researchers, enabling young and aspiring violinists to own excellent sounding instruments with the acoustical marvels of the old at affordable prices.The accompanying video features Fry's demonstration of how and why minute changes in thickness graduations make predictable changes in tonal qualities of an instrument.

# data[].attributes.description
With a foreword written by G *#x0027;t HooftIn the 1960s, Leipzig was the center of resistance in East Germany. Harald Fritzsch, then a physics student, contemplated escape. But before he left, he wanted to demonstrate to the government that they had gone too far when they destroyed St. Paul's Church in May 1968. He accomplished that by unrolling a protest transparency in spectacular fashion. Despite the great efforts of the secret police, the STASI, the government was unable to find out who was responsible for this act. Soon after, together with a friend, Fritzsch began his journey to Bulgaria in order to escape into Turkey by traversing the Black Sea in a folding canoe. This was a daredevil endeavor, never done before.In this book, Harald Fritzsch  now a world-renowned physicist  portrays in captivating detail an authentic picture of the East German regime and the events of the late 1960s. Today, 40 years later, he critically takes stock of the events since German reunification.

# data[].attributes.description
Did you like Math or Science in school? Have you played games that stimulated your thought processes for Math and Science? Trying to be creative in your Math, Science or leadership class? Can leadership be taught? Is leadership an Art or a Science or Math? Seeking to impact your training program with creative games?A primer for leadership development, this book introduces Math and Science games with a review process component that can be used for leadership instruction. The book highlights key leadership principles which show that leaders must: Ask questions; Be disciplined; Create and see things differently; Develop resources; Engage in active listening; Make priorities; Multiply leaders; Problem solve; Set an example; Sacrifice; Search and explore; Strategize; Support diversity; Work in teams and collaborate.

# data[].attributes.author
Wee Khee Seah, Sukandar Hadinoto, Charles Soon Hock Png, Ying Zhen Ang

# data[].attributes.description
This fascinating book assembles human stories about physicists and mathematicians. Remarkably, these stories cluster around some general themes having to do with the interaction between scientists, and with the impact of historic events  such as the advent of fascism and communism in the twentieth century  on scientists' behavior. Briefly, but lucidly, some of the beautiful science that brought these scientists together in the first place is explained.Author's webpage: freund9.googlepages.com/peterfreundwritings.

# data[].attributes.subtitle
How Your Brain Keeps You Alive, Protects You from Danger, and Ensures that You Reproduce

# data[].attributes.description
Ambition, genius, thought, imagination, love, hate, greed and, above all, consciousness ourselves as alive and as part of our world  all this is somehow enabled by the brain. The brain is the person, and if it goes wrong, a person is ruined. This book is about part of what the brain does  a role of which many of us are hardly aware, but one that has ensured, the survival of mankind. Despite famine, drought, wars, cold, infections and hostile environments, we survive as a species  though not always as individuals. All this time, our brains have been coping with what fate throws at us  a process that some call adaptation. How does the brain do it? How does it know what's needed? How does it enable us to provide that need? How much do we depend on our own brains, or on those of others?This book is different from other books on the brain. It deals with the brain's role in survival, rather than higher cognitive functions (such as language or thought). It describes the special part of the brain that keeps you alive: that makes you feel hungry when you need energy, makes you feel thirsty when you need water, drives you to reproduce so that your species survives, makes you fearful of things or individuals that might harm you, and defends you against adversity.

# data[].attributes.description
Our Place in the Universe tells the story of our world, formation of the first galaxies and stars formed from great clouds containing the primordial elements made in the first few minutes; birth of stars, their lives and deaths in fiery supernova explosions; formation of the solar system, its planets and many moons; life on Earth, its needs and vicissitudes on land and in the seas; finally exoplanets, planets that surround distant stars. Interspersed in the text are short pieces on some of those who revealed these wonders to us.It is written in a very authoritative and readable form and contains more than 100 color prints of the marvelous galaxies, and nebula that have been taken from space-based and land-based telescopes carried by NASA missions, the European Space Agency, the European Southern Laboratory in Chile and many other sources.

# data[].attributes.name
SCIENTIFIC WRITING:A READER & WRITER'S..

# data[].attributes.name
WHERE MEDICINE WENT WRONG          (V11)

# data[].attributes.description
Where Medicine Went Wrong explores how the idea of an average value has been misapplied to medical phenomena, distorted understanding and lead to flawed medical decisions. Through new insights into the science of complexity, traditional physiology is replaced with fractal physiology, in which variability is more indicative of health than is an average. The capricious nature of physiological systems is made conceptually manageable by smoothing over fluctuations and thinking in terms of averages. But these variations in such aspects as heart rate, breathing and walking are much more susceptible to the early influence of disease than are averages.It may be useful to quote from the late Stephen Jay Gould's book Full House on the errant nature of averages: ... our culture encodes a strong bias either to neglect or ignore variation. We tend to focus instead on measures of central tendency, and as a result we make some terrible mistakes, often with considerable practical import. Dr West has quantified this observation and make it useful for the diagnosis of disease.

# data[].attributes.name
FIND A HOTTER PLACE!               (V11)

# data[].attributes.description
Find a hotter place! is the insightful story of the tortured path that led to our current understanding of how the elements in the Universe came to be. This is a story which began in Greek Antiquity, with the first musings on the nature of matter and the void, and continues today with ever more refined analyses involving virtually every aspect of 20th century physics, astronomy, cosmology and information technology. Identifying the source of stellar energy, probing the earliest instants of the Universe, and discovering of how and where each element was made are some of the outstanding success stories of the 20th century, but have received little attention beyond the specialized literature.The year 2007 marks the 50th anniversary of the publication of one of the key papers on stellar nucleosynthesis, universally referred to as the B2FH paper. This book is a timely survey of how a new discipline  nuclear astrophysics  was born, and how it has matured. Almost completely non-technical, the book remains scientifically rigorous, and thereby fills an important gap.Science is not a linear process, as the ill-named scientific method might suggest to the unwary. The author emphasizes the meanders, the dead ends and the obsessive dogmas which have guided researchers through the 20th century. He also makes it clear that our understanding of where the elements come from has come through discoveries in diverse, not necessarily related, disciplines.

# data[].attributes.name
FANTASTIC REALITIES: 49 MIND JOURNEYS AND A TRIP TO STOCKHOLM

# data[].attributes.subtitle
49 Mind Journeys and A Trip to Stockholm

# data[].attributes.description
With a contribution from Betsy DevineThe fantastic reality that is modern physics is open for your exploration, guided by one of its primary architects and interpreters, Nobel Prize winner Frank Wilczek.Some jokes, some poems, and extracts from wife Betsy Devine's sparkling chronicle of what it's like to live through a Nobel Prize provide easy entertainment. There's also some history, some philosophy, some exposition of frontier science, and some frontier science, for your lasting edification.49 pieces, including many from Wilczek's award-winning Reference Frame columns in Physics Today, and some never before published, are gathered by style and subject into a dozen chapters, each with a revealing, witty introduction.Profound ideas, presented with style: What could be better? Enjoy.

# data[].attributes.subtitle
A Conversational, Common Sense Guide to Understanding the Tides

# data[].attributes.description
Finally, someone has written a comprehensive, easily readable explanation of the tides on earth that is both simple enough for students and solid enough for their professors. Step by step, by analogy and illustration, Beyond the Moon describes how the cyclical motion of the near solar system is impressed upon the earth's oceans, and how the hydraulics over the continental shelf and the geography of the coastline orchestrate this rhythm into the bewildering variety of tide patterns seen around the globe. This volume demystifies the complexity of the tides by systematically examining its many constituents and demonstrates that: Nature is, at once, awesome in complexity and beautiful in simplicity.

# data[].attributes.subtitle
From the Philosopher's Stone to the First Biochemical Nobel Prize

# data[].attributes.description
This popular account of the history of ferment takes the reader on a fascinating journey from its obscure origins in medieval medicine and alchemy to the modern concept of the enzyme. During the 19th century, the question of the nature of the ferment led to a long and bitter conflict between those that believed in a vital force peculiar to the living cell and those that looked for a more chemical explanation. The book takes an in-depth look at the events of 1897 when Eduard Buchner demonstrated that cell-free extracts of yeast could catalyze alcoholic fermentation, putting an end to vitalism and at the same time earning him a Nobel Prize, the first to be awarded for purely biochemical work.

# data[].attributes.name
OPPENHEIMER AND THE MANHATTAN PROJECT: INSIGHTS INTO J ROBERT OPPENHEIMER, "FATHER OF THE ATOMIC BOMB"

# data[].attributes.subtitle
Insights into J Robert Oppenheimer, Father of the Atomic Bomb

# data[].attributes.description
2004 marked the centennial of the birth of J Robert Oppenheimer, and brought historians and scholars, former students, nuclear physicists, and politicians together to celebrate this event. Oppenheimer's life and work became central to 20th century history as he spearheaded the development of the atomic bomb that ended World War II. This book provides a spectrum of interpretations of Oppenheimer's life and scientific achievements. It approaches the extraordinary scientist and teacher from many perspectives, chronicling the years from his boyhood through his role as director of the Los Alamos National Laboratory and afterwards. The book also discusses Oppenheimer's connection to New Mexico, which hosted two of the Manhattan Project's most crucial sites, and addresses his lasting impact on contemporary science, international politics, and the postwar age.