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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

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Zane Grey was a pioneering angler, a one-time holder of more than a dozen saltwater world records, and was among the first to start taking sailfish in the fertile blue Gulf Stream. This is an account of one early attempt to outwit those illusive and strange sailfish of the Gulf Stream.

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Pearl Zane Grey was best known for his popular adventure novels and stories that were a basis for the Western genre in literature and the arts, but he also wrote two hunting books, six childrens books, three baseball books, and eight fishing books. It is estimated that he wrote over nine million words in his career, which made him one of the first millionaire authors, as well as President Dwight D. Eisenhower's favorite writer. In this story, Grey shares notes from a deep sea fishing trip.

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On Cleaving to God is an enduring Christina Classic. Albertus Magnus better known as St. Albert the Great wrote it almost 800 years ago. In it he describes the love of god that wil help the faithful cleave to him. As pertinent today as when it was first written.

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In Mystic Christianity-Religion, Philosophy and Science are known to be one and the same thing. There is no conflict between Science and Religion, Philosophy and Religion, or Philosophy and Science. They are all but names for the One Truth. There be but one Truth-there cannot be more than one. And so call it by the name of Religion... the name of Science... the name of Philosophy... it matters not-for the same thing is meant. There is naught but Truth. Nothing else really exists. All that is not Truth is Illusion-Maya-Nothing. And Mystic Christianity is based upon the Rock of Truth-fearing not the winds nor the storms that try out the stability of all structures of thought. Like its founder, it has always existed... always will exist... from the Beginningless Beginning... to the Endless Ending.

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Four or five years ago, at the instance of some of my nearest co-workers, I agreed to write my autobiography. I made the start, but scarcely had I turned over the first sheet when riots broke out in Bombay and the work remained at a standstill. it is not my purpose to attempt a real autobiography. I simply want to tell the story of my numerous experiments with truth, and as my life consists of nothing but those experiments, it is true that the story will take the shape of an autobiography. But I shall not mind, if every page of it speaks only of my experiments. I believe, or at any rate flatter myself with the belief, that a connected account of all these experiments will not be without benefit to the reader. Wilder Publications is a green publisher. All of our books are printed to order. This reduces waste and helps us keep prices low while greatly reducing our impact on the environment.

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When Andy Green, fresh-combed and shining with soap and towel polish, walked into the dining-room of the Dry Lake Hotel, he felt not the slightest premonition of what was about to befall.

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Manfred, a Faustian noble, is tortured by guilt over the death of his beloved, Astarte. He uses his mastery of language and spell-casting to summon seven spirits, from whom he seeks forgetfulness. The spirits are unable to control the past and thus cannot grant Manfred's plea.

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Louisa May Alcott was an American novelist best known as author of the novel Little Women. In the mid-1860s, Alcott wrote passionate, fiery novels and sensational stories. She also produced wholesome stories for children, and after their positive reception, she did not generally return to creating works for adults. Alcott continued to write until her death.

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No one in Iquitos knew him by any other name than Manuel. He headed the list of outlaw rubber hunters, and was suspected of being a slave hunter as well. Beyond the Andes was a government which, if it knew aught of the slave traffic, had no power on that remote frontier. Valdez and the other boat owners, however, had leagued themselves together and taken the law into their own hands, for the outlaws destroyed the rubber trees instead of tapping them, which was the legitimate work, and thus threatened to ruin the rubber industry. Moreover, the slave dealers alienated the Indians, and so made them hostile.

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The Little Flowers of Saint Francis of Assisi

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Let us consider how the life of the glorious St Francis was conformed in every act with that of our Blessed Lord. For as Christ, before he began to preach, made choice of twelve Apostles, teaching them to despise all the things of this world, to follow him in poverty and in the practice of all other virtues, so St Francis, on the first founding of his Order, chose twelve companions, all lovers of poverty. St Francis tried to emulate the life of Christ in every aspect of his life and many believed that he succeeded. The story of St. Francis has inspired people for generations. Included are 53 stories of miracles and faith.

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Once again it is up to Jamie Retief to save another diplomatic mission. Terra has recently signed a treaty with the planet Petreac. But revolution threatens and the Terrans must save the Nenni cast or their mission will end in abject failure.

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The stories, first published in 1902, are pourquoi stories, fantastic accounts of how various phenomena came about. A forerunner of these stories is "How Fear Came" in The Second Jungle Book (1895), in which Mowgli hears the story of how the tiger got his stripes.

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Almost all those who have written concerning the devout life have had chiefly in view persons who have altogether quitted the world; or at any rate they have taught a manner of devotion which would lead to such total retirement. But my object is to teach those who are living in their own households, and whose calling obliges them to a social life, so far as externals are concerned. And so I have shown them that a true stedfast soul may live in the world untainted by worldly breath, finding a well-spring of holy piety amid the bitter waves of society, and hovering amid the flames of earthly lusts without singeing the wings of its devout life.

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Formation of Character is the fifth volume of Charlotte Mason's Homeschooling series. The chapters stand alone and are valuable to parents of children of all ages. Part I includes case studies of children (and adults) who cured themselves of bad habits. Part II is a series of reflections on subjects including both schooling and vacations (or "stay-cations" as we now call them). Part III covers various aspects of home schooling, with a special section detailing the things that Charlotte Mason thought were important to teach to girls in particular. Part IV consists of examples of how education affected outcome of character in famous writers of her day. Charlotte Mason was a late nineteenth-century British educator whose ideas were far ahead of her time. She believed that children are born persons worthy of respect, rather than blank slates, and that it was better to feed their growing minds with living literature and vital ideas and knowledge, rather than dry facts and knowledge filtered and pre-digested by the teacher. Her method of education, still used by some private schools and many homeschooling families, is gentle and flexible, especially with younger children, and includes first-hand exposure to great and noble ideas through books in each school subject, conveying wonder and arousing curiosity, and through reflection upon great art, music, and poetry; nature observation as the primary means of early science teaching; use of manipulatives and real-life application to understand mathematical concepts and learning to reason, rather than rote memorization and working endless sums; and an emphasis on character and on cultivating and maintaining good personal habits. Schooling is teacher-directed, not child-led, but school time should be short enough to allow students free time to play and to pursue their own worthy interests such as handicrafts. Traditional Charlotte Mason schooling is firmly based on Christianity, although the method is also used successfully by secular families and families of other religions.

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He was a scientist spurned by the scientific establishment. His theories and accomplishments ridiculed. But what if he wasn't wrong? What if everything he claimed was correct? What if he decided to turn this amazing scientific breakthrough against mankind to destroy it for ridiculing him?

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For years Ben Ide had chased and tried to capture the great stallion, California Red, probably the noblest of all the fifteen thousand horses who roamed the northern California plains. But he had always been unsuccessful. Now his chance had come--and he had to make the devils bargain with a band of cattle rustlers in order to realize his greatest ambition.

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Being a Discourse Between Arjuna, Prince of India, and the Supreme Being Under the Form of Krishna

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This famous and marvellous Sanskrit poem occurs as an episode of the Mahabharata, in the sixth-or "Bhishma"-Parva of the great Hindu epic. It enjoys immense popularity and authority in India, where it is reckoned as one of the "Five Jewels," -pancharatnani- of Devanagiri literature. In plain but noble language it unfolds a philosophical system which remains to this day the prevailing Brahmanic belief, blending as it does the doctrines of Kapila, Patanjali, and the Vedas.

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Being a Discourse Between Arjuna, Prince of India, and the Supreme Being Under the Form of Krishna

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This famous and marvellous Sanskrit poem occurs as an episode of the Mahabharata, in the sixth-or "Bhishma"-Parva of the great Hindu epic. It enjoys immense popularity and authority in India, where it is reckoned as one of the "Five Jewels," -pancharatnani- of Devanagiri literature. In plain but noble language it unfolds a philosophical system which remains to this day the prevailing Brahmanic belief, blending as it does the doctrines of Kapila, Patanjali, and the Vedas.

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A jealous husband uses a blind, deaf jaguar to exact revenge, with unexpected results.