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Dealmaking Strategies & Techniques for Industry Professionals

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Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets. In todays world, a brand cannot just preserve the status quo but must be positioned correctly within a tumultuous world of options for both advertisers and consumers. One of the big questions for a brand manager is whether to place the brand inside content thats created exclusively with the brand in mind?  This is the idea behind Branded Entertainment (BE). It is not product placement but a concept where brands and solid, entertaining content become truly intertwined.This book provides a thorough and practical understanding of the BE business. It explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies. Branded Entertainment outlines the many different scenarios that could surface in these arrangements depending on who leads a deal and who accepts production costs. It summarizes the dos and donts of this business and gives the reader a checklist of things to keep in mind when at the deal table.Key Features:Demystifies the concept of Branded Entertainment and separates what truly belongs in a BE deal and what does notProvides a context and rules for BE deals which have not been defined in the current media business environmentOutlines deal parameters and considerations for brands, networks, ad agencies, and content producers (both in-house and independents)Describes the team that should be built by each party so the sides reach profitable agreements that meet the goals of all the players

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Strategies for Managing Capital Costs in a Turbulent Industry

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One of the largest assets that an airline has are aircraft, therefore it is critically important to develop a methodology that estimates an aircrafts value, and which also determines efficient utilization to ensure an acceptable rate of return on the asset. Aircraft Finance provides a comprehensive review of aircraft finance and valuation and presents a detailed methodology for accurately valuations. The methodology measures return on investment, improves the efficiency of managing operating costs and more effectively determines revenue analysis.Key Features:Presents a flexible valuation and decision making tool for financial planners, airlines, lease companies, bankers, insurance companies and aircraft manufacturersEquips the reader with a solid background in aircraft finance, valuation, leasing, and debt financing and securitization workBenefits practitioners who want to learn about aircraft finance and apply it to their own problems as well as students in business programsEmphasizes methods that were born out of the authors collaborative research projects and revealed through numerous real-world applicationsIncludes numerous figures, tables and graphs that promote an intuitive understanding of airline finance, valuation process, and other investment modeling

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Reza Taleghani, and Darryl Jenkins, Bijan Vasigh

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Acoustics and Audio Technology, Third Edition, is an introductory text for students of sound and vibration as well as electrical and electronic engineering, civil and mechanical engineering, computer science, signals and systems, and engineering physics. A basic knowledge of basic engineering mathematics and physics is assumed. Problems are included at the end of the chapters and a solutions manual is available to instructors. This classroom-tested book covers the physical background to and mathematical treatment of sound propagation, the properties of human hearing, the generation and radiation of sound as well as noise control, and the technologies used for pickup, recording, and reproduction of sound in various environments, and much more.

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Achieving Outstanding Speed and Results with Predictability

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Even in a well-managed multi-project environment, it is not unusual to see half of all projects completed either late, over budget or with cuts to original scope. However, the proven approach presented in Advanced Multi-Project Management has enabled large, medium, and even small organizations to consistently complete their projects faster, within original scope and budget, and increase the number of projects executed with the same resources by as much as 70%. The list of companies that have used this methodology for stunning results includes some of the biggest, well-known names in the worldBoeing, Rio Tinto, ABB, and Chrysler. This guide details the six gears that must work in unison to drive speed and predictability within an organization.

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Gerald I. Kendall and Kathleen M. Austin

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Shifting Processes for Competitive Advantage

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Projects in the near future will be managed with a hybrid of Agile and traditional waterfall processes to better address the speed to market, product innovation, and financial challenges that organizations face. The project managers who learn how to merge Agile with Waterfall methodologies first will gain a huge career advantage over those who lag behind. This engaging and highly instructive guide covers what Agile is, and how and when it is appropriate to blend it into your projects. Agile Practices for Waterfall Projects will help new and experienced project managers, stakeholders, and students of the discipline to proactively prepare for and ensure their future success. This agile project management book is a valuable resource for all the terms and concepts needed for those planning to take the PMI Agile Certified Practitioner (PMI-ACP) exam.Key Features:Presents a workable way to add Agile to your projects while preserving your investment of time and development in traditional waterfall processes, without changing your whole corporate structure as a prerequisiteUses interactive tools to help readers understand, experience, and find practical ways to merge Agile with waterfall in the right amounts for each projectProvides an Agile approach that will work for more traditional departments and shows how to scale Agile from one team up to the enterprise levelDescribes how to work with the major Agile methodology teams, and ways to merge the teams, reports, documents, metrics, tools, and meetings between Agile and waterfall teamsHighlights what leading corporations are doing to add Agile to their traditional waterfall projects, what they have learned, and gives examples of future trends you will need to prepare to manage

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Getting Started with Electronic Projects

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With Getting Started with Electronic Projects, you will create several popular electronic security projects. This practical and accessible guide will show you more than just building handy and useful electronic security projects. Beginning with what the hams call "DC to Daylight," you will learn how to build everything from an IR Beacon to an RF power meter and a ZigBee point-to-point network. All you need to get started is a few simple tools and ordinary soldering skills. The projects eventually become more complex when you start building an infrared flashlight using materials from a dollar store. Here you start with a IR flashing beacon and a motion sensitive alarm with a really cool on/off switch, then you move on to a black box project that will turn your sound card into an oscilloscope and eventually a ZigBee-based alarm system.

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Whether you are new to game development or an experienced developer, you will be surprised by how easy it is to create HTML5 cross-platform games with Cocos2d-JS. In this book, you will use JavaScript to create spectacular and exciting games of different genres. Without any dreary theory, which often discourages technical book readers, each chapter will guide you through the creation of different games, each packed with new and exciting features. You will begin by learning the basics of a cross-platform game. You'll also learn to animate, rotate, scroll, and tween sprites. You will learn to make your game more enticing by adding your own special touch using features such as music, sound effects, and physics. You'll also learn to protect, sitelock, export, and publish the games you have created. By the end of the book, you'll have created a complete cross-platform game right from scratch, featuring leader boards and third-party adverts, complete with the final polish every game should require.

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Atlantic Slavers and Interracial Marriage on the Gold Coast

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Severine Brock's first language was Ga, yet it was not surprising when, in 1842, she married Edward Carstensen. He was the last governor of Christiansborg, the fort that, in the eighteenth century, had been the center of Danish slave trading in West Africa. She was the descendant of Ga-speaking women who had married Danish merchants and traders. Their marriage would have been familiar to Gold Coast traders going back nearly 150 years. In Daughters of the Trade, Pernille Ipsen follows five generations of marriages between African women and Danish men, revealing how interracial marriage created a Euro-African hybrid culture specifically adapted to the Atlantic slave trade.

Although interracial marriage was prohibited in European colonies throughout the Atlantic world, in Gold Coast slave-trading towns it became a recognized and respected custom. Cassare, or "keeping house," gave European men the support of African women and their kin, which was essential for their survival and success, while African families made alliances with European traders and secured the legitimacy of their offspring by making the unions official.

For many years, Euro-African families lived in close proximity to the violence of the slave trade. Sheltered by their Danish names and connections, they grew wealthy and influential. But their powerful position on the Gold Coast did not extend to the broader Atlantic world, where the link between blackness and slavery grew stronger, and where Euro-African descent did not guarantee privilege. By the time Severine Brock married Edward Carstensen, their world had changed. Daughters of the Trade uncovers the vital role interracial marriage played in the coastal slave trade, the production of racial difference, and the increasing stratification of the early modern Atlantic world.

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European Slave Trading in the Indian Ocean, 15001850

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Between 1500 and 1850, European traders shipped hundreds of thousands of African, Indian, Malagasy, and Southeast Asian slaves to ports throughout the Indian Ocean world. The activities of the British, Dutch, French, and Portuguese traders who operated in the Indian Ocean demonstrate that European slave trading was not confined largely to the Atlantic but must now be viewed as a truly global phenomenon. European slave trading and abolitionism in the Indian Ocean also led to the development of an increasingly integrated movement of slave, convict, and indentured labor during the late eighteenth and early nineteenth centuries, the consequences of which resonated well into the twentieth century.
Richard B. Allens magisterial work dramatically expands our understanding of the movement of free and forced labor around the world. Drawing upon extensive archival research and a thorough command of published scholarship, Allen challenges the modern tendency to view the Indian and Atlantic oceans as self-contained units of historical analysis and the attendant failure to understand the ways in which the Indian Ocean and Atlantic worlds have interacted with one another. In so doing, he offers tantalizing new insights into the origins and dynamics of global labor migration in the modern world.

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Exposing Confederate Conspiracies in Americas Heartland

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Surveillance and Spies in the Civil War represents pathbreaking research on the rise of U.S. Army intelligence operations in the Midwest during the American Civil War and counters long-standing assumptions about Northern politics and society. At the beginning of the rebellion, state governors in Ohio, Indiana, and Illinois cooperated with federal law enforcement officials in various attemptsall failedto investigate reports of secret groups and individuals who opposed the Union war effort.
Starting in 1862, army commanders took it upon themselves to initiate investigations of antiwar sentiment in those states. By 1863, several of them had established intelligence operations staffed by hired civilian detectives and by soldiers detailed from their units to chase down deserters and draft dodgers, to maintain surveillance on suspected persons and groups, and to investigate organized resistance to the draft. By 1864, these spies had infiltrated secret organizations that, sometimes in collaboration with Confederate rebels, aimed to subvert the war effort.
Stephen E. Towne is the first to thoroughly explore the role and impact of Union spies against Confederate plots in the North. This new analysis invites historians to delve more deeply into the fabric of the Northern wartime experience and reinterpret the period based on broader archival evidence.

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Every River on Earth: Writing from Appalachian Ohio includes some of the best regional poetry, fiction, and creative nonfiction from forty contemporary writers, both established and up-and-coming. The wide range of material from authors such as David Baker, Don Bogen, Michelle Burke, Richard Hague, Donald Ray Pollock, and others, offers the reader a window into daily life in the region. The people, the landscape, the struggles, and the deepest undercurrents of what it means to be from and of a place are revealed in these original, deeply moving, and sometimes shocking pieces.
The book is divided into four sections: Family & Folks, The Land, The Grind, and Home & Away, each of which explores a different aspect of the place that these authors call home. The sections work together beautifully to capture what it means to live, to love, and to die in this particular slice of Appalachia. The writing is accessible and often emotionally raw; Every River on Earth invites all types of readers and conveys a profound appreciation of the regions character.
The authors also offer personal statements about their writing, allowing the reader an intimate insight into their processes, aesthetics, and inspirations. What is it to be an Appalachian? What is it to be an Appalachian in Ohio? This book vividly paints that picture.

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Many changes have taken place in the decade since Follow the Blue Blazes was first published, changes in the trails themselves and in the way we hike them. The Buckeye Trail still wends its way around the state of Ohio, following the course marked out by the characteristic blue blazes on trees and signposts along the way. In the intervening years, however, sections of the trail have changed their route, added amenities, or just grown more interesting.

From the startling rock formations and graceful waterfalls of Old Mans Cave, to Native American mounds, battlefields, and scenic rivers, Connie and Robert J. Pond provide a captivating guide to often-overlooked treasures around the state.

Each chapter features an overview of a 100-mile section of the trail and three self-guided featured hikes. The overviews and the accompanying maps may be read consecutively to acquaint the reader with the entire course of the trail. But most readers will best enjoy the trail by taking the guide along on one of the featured hikes. Each route is outlined on an easy-to-read map with GPS coordinates and waypoints to guide the hiker, as well as explicit directions from parking lot to trailhead.

The Buckeye Trail is readily accessible from Cincinnati, Dayton, Toledo, Cleveland, and Akron. Even a short trip can lead to an adventure near your own backyard.

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"Taken by the Mob Boss" is the story of a young woman who gets drawn into the world of the mob. She has always been on the radar of the mob boss and eventually she willingly becomes his woman for life. The rules are simple, do as he says without question and the rewards will be great. The plot unfolds as she learns more about her suitor and culminates in an unexpected way. It takes a lot to become that submissive. Follow her story as she becomes the property of one of the youngest mob bosses. The book is a filled with steamy sex and unrequited love...

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How does one become sexually aware? What exactly happens after the threshold of virginity has been crossed? It can be a disappointing thing for some and the greatest thing that ever happened for others. The protagonist in "Curvy Girls Have Fun Too!" goes through a lot of self discovery. She has had a lot of negativity hurled at her and, in the long run, she is very trusting of men and what they want from her. After she meets a guy through her best friend, she is faced with yet another life changing decision. This time it is different because he has been one of the nicer guys that's he has met. Find out what she decides to do and how things take a positive turn.

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Have you ever loved someone so much that you will do anything for them. That is exactly what "Just Between Us" explores. It is the story of a couple who are so in love and confident in each other's fidelity that they are willing to be more sexually adventurous. There is the fulfillment of fantasies in this novel. To many a threesome is a taboo topic and to others it is the norm. The book enables the reader to explore one couple journey to having a threesome and explores how they both grow as a result of their experiences.

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What happens when a young woman gets arrested for speeding and evading a police officer? "Don't Arrest Me!" takes the reader into a world filled with unexpected twists and turns. The woman ends up being willing to do anything to get out of her predicament. The question is, will the cop take the offer or will he follow the letter of the law which he is bound by. She has money and can do a quick pay off but will that be enough? The author takes the reader on a great journey. It is a story filled with great sexual experiences in unexpected places.

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Imagine this...Having fun, munching on treats your kids made PLUS your children's vocabulary and spelling skills are improving by the minute... Sitting around a table are three children, ages 8-11, and their grandmother. They all are each hurriedly printing something on a piece of paper; suddenly the youngest child shouts "I got another one!"Her older brother grabs the dictionary and is looking up a word from his paper, "It is a word. I knew it. I rock!" The last child says, "Does anyone have the 6 letter word yet? I think I know what it is! It's my turn to pick the recipe today, right grandma?" What is the secret that these kids don't know? They are playing word scramble games especially designed to teach them new words and to improve their spelling...the kids think that they are just having fun! The teacher designed games are "kid friendly "classic word scrambles games. They are designed in the "Hangman" game style of a hint letter and blank lines for the missing letters. All children are familiar with this style. The words selected are words for kids 8-11 years with some enrichment words to challenge. These games are designed by a teacher so that adults too can have fun with kids playing word games that improve spelling and enrich vocabulary. Each game has words that are easy and more difficult to allow children of different ages to score stars in every game. Every child will score stars in the game. Children gain confidence in their skills and try harder. The games can be played with 5-6 kids at once or a child can have fun just playing alone or with his babysitter, parents, aunts and uncles, even older cousins. For adults, it is a game of speed thinking. Most adults would be familiar with most of the vocabulary words, but how fast can they think of them? Everyone will need paper and a pencil to work on the words. This helps children to get printing and writing practice while having fun. The Kid Friendly Recipes are fast and easy recipes that have been adapted for children to be able to follow. The recipes are the tried and true recipes that kids have loved for many generations often with a new twist. Of course, adult supervision is required for all cooking. All recipes are easy and fast to make. Many require no cooking.

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DAYS OF SODOM: Fertile Erotic Playgrounds

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Making the transition from being a naive couple to one that has no inhibitions about trying new things sexually is what this book focuses on. Two couples who have been friends for years and they move on to a new level in their friendship. They make the transition for the plutonic to the sexual. Through their experiences they become sexually free...

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Quickly Heal Upsets, Deepen Intimacy, and Use Differences to Strengthen Love

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The Tool Kit No Relationship Should Be Without



Long-term happiness in love depends on a couples ability to repair the inevitable rifts and differences, large and small, that occur in any relationship. Neuroscience suggests that relationship upsets are best mended quickly, or they accumulate in long-term memory, increase reactive communication, and become harder to repair successfully. And good repair takes five minutes or less! This book offers practical tools and suggested scripts for resolving problems and having your needs met. Following its guidance, you can turn difficulties into opportunities to foster love, trust, and thriving intimacy.

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This has been a question which has plagued parents for a long time. Personally, I feel that kids do it to test limits. If you tell a child not to do something, that is all they are going to do. It's a natural part of being a kid too. Think about all the gross stuff you liked when you were little. Kids do it to test boundaries and to see what they can get away with.