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How to Do Smarter Marketing by Using Other People's Ideas

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THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something thatas worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and showsA that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas a faster. If itas good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling TeamA and Great Ormond Street Hospital, isnat it good enough for you? aThis delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.a a Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazineas Wikiman aYet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation a though "praxis". This is jammed with great case studies and 52 actionable strategies.a a Stephen Maher, Chairman, The Marketing Society and CEO, MBA A aYet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying oneas way to greatness is entertaining, counter-intuitive and fun.a a David Abraham, CEO Channel 4 PLC

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Public Participation for 21st Century Democracy

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A comprehensive text on the theory and practice of public participation  Written by two leaders in the field, Public Participation for 21st Century Democracy explores the theory and practice of public participation in decision-making and problem-solving. It examines how public participation developed over time to include myriad thick, thin, and conventional opportunities, occurring in both face-to-face meetings and online settings. The book explores the use of participation in various arenas, including education, health, land use, and state and federal government. It offers a practical framework for thinking about how to engage citizens effectively, and clear explanations of participation scenarios, tactics, and designs. Finally, the book provides a sensible approach for reshaping our participation infrastructure to meet the needs of public officials and citizens. The book is filled with illustrative examples of innovative participatory activities, and numerous sources for more information. This important text puts the spotlight on the need for long-term, cross-sector, participation planning, and provides guidance for leaders, citizens, activists, and others who are determined to improve the ways that participation and democracy function. Public Participation for 21st Century Democracy:  Helps students and practitioners understand the history, theory, and practice A of public participation Contains a wealth of case studies that explore the application of public participation in different settings Covers vital issues such as education, health, land use, and state and federal government Has accompanying instructor resources, such as PowerPoint slides, discussion questions, sample assignments, case studies and research from www.participedia.net, and classroom activities.

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Principles and Creative Inspiration for Learning Professionals

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Enhance learners' interest and understanding with visual design for instructional and information products  No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential.  Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style  In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.

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A Complete Guide to Creating Environmental Graphic Design Systems

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A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design processafrom research and design development to project execution. Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, the book arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety, and security, EGD also extends and reinforces the brand experience. Signage and Wayfinding Design provides you with Chris Calori's proven "Signage Pyramid" method, which makes solving complex design problems in a comprehensive signage program easier than ever before.  Features full-color design throughout with 100+ new images from real-world projects Provides an in-depth view of design thinking applied to the EGD process Explains the holistic development of sign information, graphic, and hardware systems. Outlines the latest sign material, lighting, graphic application, and digital communication technologies Highlights code and updated ADA considerations  If you're a design professional tasked with communicating meaningful information in the built environment, this vital resource has you covered.

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How Performance Analytics Delivers Extraordinary Sales Results

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A "how-to" guide to boosting sales through predictive and prescriptive analytics  Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization. Predictive and prescriptive analytics is poised to change corporate sales, and companies that fail to adapt to the new realities and adopt the new practices will be left behind. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business.  Exploit one of the last remaining sources of competitive advantage Re-engineer the sales function to optimize success rates Implement a more effective analytics model to drive efficient change Boost operational effectiveness and decision making with big data  There are fewer competitive edges to gain than ever before. The only thing that's left is to execute business with maximum efficiency and make the smartest business decisions possible. Predictive analytics is the essential method behind this new standard, and Data Driven is the practical guide to complete, efficient implementation.

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Elementary Number Theory with Programming

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A highly successful presentation of the fundamental concepts of number theory and computer programming Bridging an existing gap between mathematics and programming, Elementary Number Theory with Programming provides a unique introduction to elementary number theory with fundamental coverage of computer programming. Written by highly-qualified experts in the fields of computer science and mathematics, the book features accessible coverage for readers with various levels of experience and explores number theory in the context of programming without relying on advanced prerequisite knowledge and concepts in either area. Elementary Number Theory with Programming features comprehensive coverage of the methodology and applications of the most well-known theorems, problems, and concepts in number theory. Using standard mathematical applications within the programming field, the book presents modular arithmetic and prime decomposition, which are the basis of the public-private key system of cryptography. In addition, the book includes:  Numerous examples, exercises, and research challenges in each chapter to encourage readers to work through the discussed concepts and ideas Select solutions to the chapter exercises in an appendix Plentiful sample computer programs to aid comprehension of the presented material for readers who have either never done any programming or need to improve their existing skill set A related website with links to select exercises An Instructoras Solutions Manual available on a companion website  Elementary Number Theory with Programming is a useful textbook for undergraduate and graduate-level students majoring in mathematics or computer science, as well as an excellent supplement for teachers and students who would like to better understand and appreciate number theory and computer programming. The book is also an ideal reference for computer scientists, programmers, and researchers interested in the mathematical applications of programming.

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A Handbook of Techniques, Designs, Case Examples, and Tips

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The all-time bestselling training handbook, updated for new technologies and roles  Active Training turns instructional design on its head by shifting the emphasis away from the instructor, and on to the learner. Comprehensively updated to reflect the many developments in the field, this new fourth edition covers the latest technologies and applications, the evolving role of the trainer, and how new business realities impact training, advancing new evidence-based best practices for new trainer tasks, skills, and knowledge. Up to date theory and research inform the practical tips and techniques that fully engage learners and help them get the most out of sessions, while updated workplace examples and revised templates and worksheets help bring these techniques into the classroom quickly. You'll gain insight into improving training evaluation by using Return on Expectations (ROE), learn how to extend the value of training programs through transfer of learning, and develop fresh, engaging methods that incorporate state-of-the-art applications. Active Training designs offer just the right amount of content; the right balance of affective, behavioral, and cognitive learning; a variety of approaches; real-life problem solving; gradual skill-building; and engaging delivery that uses the participants' expertise as a foundation for learning. This book is the classic guide to employing Active Training methods effectively and appropriately for almost any topic.  Learn how the trainer's role has changed Engage learners through any training delivery method Inspire collaboration and innovation through application Overcome the challenges trainers face in the new business environment  Active Training methods make training sessions fun, engaging, relevant, and most importantly, effective. Participants become enthusiastic about the material, and view sessions as interesting challenges rather than as means to fulfill requirements. To bring these widely endorsed methods into your training repertoire, Active Training is the complete practical handbook you need.

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Melvin L. Silberman, Elaine Biech, Carol Auerbach

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Leverage the integration of SQL Server and Office for more effective BI  Applied Microsoft Business Intelligence shows you how to leverage the complete set of Microsoft toolsaincluding Microsoft Office and SQL Serverato better analyze business data. This book provides best practices for building complete BI solutions using the full Microsoft toolset. You will learn how to effectively use SQL Server Analysis and Reporting Services, along with Excel, SharePoint, and other tools to provide effective and cohesive solutions for the enterprise. Coverage includes BI architecture, data queries, semantic models, multidimensional modeling, data analysis and visualization, performance monitoring, data mining, and more, to help you learn to perform practical business analysis and reporting. Written by an author team that includes a key member of the BI product team at Microsoft, this useful reference provides expert instruction for more effective use of the Microsoft BI toolset.  Use Microsoft BI suite cohesively for more effective enterprise solutions Search, analyze, and visualize data more efficiently and completely Develop flexible and scalable tabular and multidimensional models  Monitor performance, build a BI portal, and deploy and manage the BI Solution

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Patrick LeBlanc, Jessica M. Moss, Dejan Sarka, Dustin Ryan

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Build a World-Class Organization Through Values-Based Leadership

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What does it mean in practice to be a values-based leader? When faced with real situations, how can you be your best self and create best teamsawhile also being a best partner with customers and vendors, a best investment for your stakeholders, and a best citizen making a difference in the world? It's a tall order, but these are the expectations for world-class organizations today. In his bestselling book From Values to Action, Harry Kraemer showed how self-reflection, balance, true self-confidence, and genuine humility are the traits of today's most effective leaders. In Becoming the Best, his highly anticipated follow-up, Kraemer reveals how, in practical terms, anyone can apply these principles to become a values-based leader and to help create values-based organizations. Drawing on his own experiences as the former CEO and chairman of Baxter International, as well as those of other notable leaders and organizations, Kraemer lays out a pathway for understanding the principles and putting them into practice, showing specifically, how to:  Use self-reflection to become your "best self" as you lead yourself and others more effectively Create a "best team" that understands and appreciates what they're doing, and why Forge "best partnerships" through win/win collaboration with vendors and customers that enhance the end user's experience Support the mission, vision, and values of the organization to generate returns that distinguish a "best investment" Make a difference in the world beyond the organization by becoming a "best citizen"  Powerful case studies from Campbell's Soup, Ernst & Young, Target, Northern Trust, and many others demonstrate the four principles of values-based leadership in action and show how thinking beyond the corporation can trigger positive outcomes for both the company and the world. Regardless of level or job title, individuals can make a difference in their organization and beyond by embodying the essential traits of a great leader. Becoming the Best offers a definitive, actionable guide to show anyone how to apply in practice the principles of values-based leadership personally and professionally, making it an indispensable manual for the new wave of better leaders.All of Harryas proceeds from the book sales are donated to the One Acre Fund in Africa.

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
100 orthopedics clinical cases address all regions of the body, helping instructors provide all the context their students need.

Many orthopedics educators struggle to find enough clinical cases to provide the context their students need. 100 Orthopedic Cases meets this need by providing cases for different regions of the body, with diverse and realistic complications and, in some cases, medical screening components. All assessments and treatments are based on available evidence from the literature, and some cases are based on case reports from the literature. Each case is organized to also permit its use in practical examination cases. After a primer on using the handbook and the elements of the orthopedics exam, students find cases on the cervical spine and temporomandibular Joint; the shoulder; elbow/wrist/hand; thoracolumbar spine and pelvis; hip, knee, lower leg, ankle, and foot, as well as additional miscellaneous cases. An online complement provides evidence-based rationales for all examinations and treatments.

Teaching and Learning Experience

This book will help orthopedics students gain practical, hands-on experience that depends their understanding of key concepts. It provides:
Gives orthopedics students unprecedented opportunities for realistic review: Designed to support a wide variety of approaches to review, including role plays that enhance students' psychomotor development Covers the full range of body regions, complications, and medical screening components: Supports a wide spectrum of orthopedics instructional content and program types

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Stitch up a whimsical world! Fast-Piece Applique makes it easy to sew complex-looking shapes in a jiffy. Whether it's your 1st or your 101st quilt, these imaginative designs will add life and sparkle to your world.Find step-by-step instructions for four colorful wall hangings, plus an inspirational quilt gallery and guidelines for creating your own designsDiscover the best ways to work with large templatesExplore fun options for embellishing with fabrics, beads, bangles, and found objects

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Soul Sex: The Alchemy of Gender & Sexuality

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How does your gender and sexual identity define you? Find out in this guide for identity fluidity in the 21st century. Here you will discover: 1) How gender and sexual identities are created and why; 2) How gender and sexual identities change throughout one lifetime or over multiple lifetimes; 3) Theories on why a soul chooses its gender and sexual identity when incarnating; 4) Introduction of the Energy Body; 5) The history and mythology of Two Spirit and Third Gender cultures around the world; 6) The real story of a "boy named Sue": the author's life as a Four Spirit. In Soul Sex, the author offers a buffet of perspectives on gender, sexuality, and identity including biological, sociological, and psychological influences with an emphasis on spiritual impacts. The author draws on years of research and personal experience to create the broadest perspective of gender and sexual identity compiled in one volume. You are invited to sample each of the dishes as food for thought. Fluidity is the new identity of the 21st century. Acceptance is the new morality. Self-empowerment is the new mantra.

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Poverty and Development in Latin America

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Public Policies and Development Pathways

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Critically analyzing public policies and development pathways, considers why, despite some five decades of international development efforts, poverty is still so widespread in Latin America. 

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Henry Veltmeyer and Darcy Tetreault, eds.

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Passionate Embrace: Faith, Flesh, Tango is a story of desire, intimacy, and transformation, set in the sumptuous world of Argentine Tango. Sandra Vander Schaaf shares the provocative tale of an unexpected love affair with the world's most sensual dance, and an equally unexpected experience of spiritual renewal on the dance floor. This is a vivid, eloquent, honest glimpse of Christian faith and doubt and the exquisite relationship between body and soul. 

"Captivating, credible, totally without cliches." 
- Eugene Peterson, author of The Message and Telling It Slant 

"Vander Schaaf daringly compares learning to dance tango with learning to pray; each is a movement of faith. That this venture into physical intimacy was the means of grace that led her to greater spiritual intimacy with God is the refreshing surprise of this striking and moving account of renewal." 
- Luci Shaw, author of Breath for the Bones and Adventure of Ascent 

"I could not stop turning the pages. Sandra has taken a number of themes and addressed them with humour, integrity, a light touch, and the sure-footedness of a tango dancer. This is a story of the flesh made sacred, and the sacred made flesh. And, it's set to music, tango music." 
- Nicola Aime, poet.

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There are undoubtedly, Fifty Shades of Trae, and I am well aware of over half of them. Until now, Ive never found the need or urge to record my most private thoughts or sentiments. In my diary and on these pages, I write from the very heart, sharing my most intimate feelings. These pages are my calm in the middle of the storm that I call Trae. Trae is an asshole, excellent lover, amazing person, family man, cold-blooded killer, fearless, crazy, calm, calculating, stubborn, handsome . . . you get my point. Sometimes Trae makes me feel like more than a woman, and at other times he makes me feel less than human. But I will make him love me, if its the last thing I do. However, I had to get this off my chest and get some things straight for the record.

This diary entry by an obsessed Charli Li, also intertwines with The Letters that are a part of Wahida Clarks Thug Series.

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The William P. McGivern Fantasy MEGAPACK TM: 25 Classic Fantasy Stories from the Pulps

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William P. McGivern, a popular and prolific fantasy and science fiction writer in the 1940s and 1950s (under his own name as well as the pseudonyms Gerald Vance and P.F. Costello), later achieved fame as a noir and hardboiled mystery author of such classics as "The Big Heat." The William P. McGivern Fantasy Megapack collects 25 of his early fantasy stories, including:
AL ADDIN AND THE INFRA-RED LAMP
REWBARB'S REMARKABLE RADIO
HOWIE LEMP MEETS AN ENCHANTRESS
DOUBLE IN DEATH
BERTIE AND THE BLACK ARTS
DAUGHTER OF THE SNAKE GOD
THE BATTLE OF MANETONG
DUNCAN'S DREADFUL DOLL
WHEN DESTINY DEALT
GODDESS OF THE FIFTH PLANE
PLOT OF GOLD
THE PICTURE OF DEATH
THE TIRELESS LEG
THE GHOST THAT HAUNTED HITLER
TINK TAKES A HAND
TINK TAKES A FLING
TINK TAKES COMMAND
TINK FIGHTS THE GREMLINS
DEATH MAKES A MISTAKE
THE WILLFUL PUPPETS
ENCHANTED BOOKSHELF
GENIE OF BAGDAD
WORLD BEYOND BELIEF
PEOPLE OF THE PYRAMIDS
ADOPTED SON OF THE STARS
If you enjoy this book, search your favorite ebook store for "Wildside Press Megapack" to see the 200+ entries in the best-selling MEGAPACKTM series, covering science fiction, fantasy, horror, mysteries, westerns, classics, adventure stories, and much, much more!

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Provides a practical, comprehensive framework for planning, implementing, and evaluating policy advocacy.

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A 23rd century "time thief" uses a time machine to steal the Holy Grail from King Arthur's knights, but not everything goes according to plan. With a plan like this, it never was.

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This is a collection of seven short stories by Louisa May Alcott, an American novelist best known as author of the novel 'Little Women.' In the mid-1860s, Alcott wrote passionate, fiery novels and sensational stories. She also produced wholesome stories for children, and after their positive reception, she did not generally return to creating works for adults. Alcott continued to write until her death. "These stories were written for my own amusement during a period of enforced seclusion. The flowers which were my solace and pleasure suggested titles for the tales and gave an interest to the work. If my girls find a little beauty or sunshine in these common blossoms, their old friend will not have made her Garland in vain."

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Hull-House is a settlement house in the United States that was co-founded in 1889 by Jane Addams and Ellen Gates Starr. Located in the Near West Side of Chicago, Illinois, Hull-House opened its doors to the recently arrived European immigrants. By 1911, Hull-House had grown to 13 buildings. In 1912 the Hull-House complex was completed with the addition of a summer camp, the Bowen Country Club. With its innovative social, educational, and artistic programs, Hull-House became the standard bearer for the movement that had grown, by 1920, to almost 500 settlement houses nationally.