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How to Steer Your Way through the Murky Waters of Marketing Your Library

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Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the librarys resources.Step-by-step guidelinesHow to instructionsClear, concise information

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A fully revised and extended account of the design, manufacture and use of heat pumps in both industrial and domestic applications.  Topics covered include a detailed description of the various heat pump cycles, the components of a heat pump system - drive, compressor, heat exchangers etc., and the more practical considerations to be taken into account in their selection.

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Modern NMR Techniques for Chemistry Research

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Presents an introduction to modern NMR methods at a level suited to organic and inorganic chemists engaged in the solution of structural and mechanistic problems.  The book assumes familiarity only with the simple use of proton and carbon spectra as sources of structural information and describes the advantages of pulse and Fourier transform spectroscopy which form the basis of all modern NMR experiments.  Discussion of key experiments is illustrated by numerous examples of the solutions to real problems.  The emphasis throughout is on the practical side of NMR and the book will be of great use to chemists engaged in both academic and industrial research who wish to realise the full possibilities of the new wave NMR.

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The definition of intelligence has become the object of many controversies - particularly about its nature and the causes of its development - with essential social implications at stake.  To get out of this deadlock, the authors of this book propose a social conception of intelligence and of its development: they consider intelligence as resulting from the inter-individual coordinations of actions and judgements.  They experimentally study how groups of children elaborate new cognitive tools which their members, taken individually, did not possess at the start, and how these cognitive tools are subsequently used by the child alone.

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W. Doise, G. Mugny, A. St. James, N. Emler, D. Mackie, Michael Argyle

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This popular and widely used text has been thoroughly revised and expanded to include new chapters which reflect the growth in awareness of the problems of environmental pollution, the importance of environmental protection, and the vital role of water in the developing countries.  Also covers the basic characteristics of waters and wastewaters, relevant aspects of microbiology, water pollution and the theoretical and practical basis of treatment processes. Includes numerous problems with answers.  A useful list of further reading has been expanded (200 literature references approximately) to enable the reader to gain a wider appreciation of the topics covered.

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The Geological Evolution of the British Isles

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Outlines the geological history and evolution of the British Isles and its surrounding sea areas. New information concerning Britain's evolution has emerged from the recent exploration of the seas around Britain in the search for oil and gas and much of this new information has been incorporated. The book will serve university and college students, sixth-form pupils in geology and will also be valuable to students in the allied disciplines such as geography, oceanography, and civil engineering

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This book is written for use as a text in an introductory course in control systems. The classical as well as the state space approach is included and integrated as much as possible. The first part of the book deals with analysis in the time domain. All the graphical techniques are presented in one chapter and the latter part of the book deals with some advanced material. It is intended that the student should already be familiar with Laplace transformations and have had an introductory course in circuit analysis or vibration theory. To provide the student with an understanding of correlation concepts in control theory, a new chapter dealing with stochastic inputs has been added. Also Appendix\A has been significantly expanded to cover the theory of Laplace transforms and z-transforms. The book includes worked examples and problems for solution and an extensive bibliography as a guide for further reading.

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An expanded version of a course on the physics of the Earth's interior by an internationally recognised expert in the field.  It is a reference text providing condensed information on those essential physical topics needed by both the non-specialist scientist and student to follow the most recent developments in internal geophysics.  It is a key to understanding papers covering theoretical geophysics where the basic formulae, definitions and theorems cannot be explained in detail due to the limited space and thus enables the reader to remain aware of the continuous progress being made in studying the Earth's interior.

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A Practical Guide to Cataloguing Special Collections Materials

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A practical guide to cataloguing and processing the unique special collections formats in the Browne Popular Culture Library (BPCL) and the Music Library and Sound Recordings Archives (MLSRA) at Bowling Green State University (BGSU) (e.g. fanzines, popular sound recordings, comic books, motion picture scripts and press kits, popular fiction). Cataloguing Outside the Box provides guidance to professionals in library and information science facing the same cataloguing challenges. Additionally, name authority work for these collections is addressed.Provides practical guidelines and solutions for cataloguing challengesDraws on the authors varied experiences with these special materialsAddresses specific, unique special collections materials

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The Role of Institutional Self-Image and Identity in the Emergence of New Types of Libraries

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Libraries and Identity summarizes the role of institutional identity in the emergence of new types of libraries such as joint-use libraries and digital libraries. Professional and institutional identity has shown to be one of the most problematic, yet overlooked issues to deal with when traditional libraries such as public libraries and academic libraries develop into new shapes. The author clearly outlines the importance of identity in making change and innovation in libraries understandable. Based on original research the book comprehensively explores the role of identity as a trigger for change and development in libraries.Based on original research which has already attracted international claimFocuses on aspects of library development which are mostly overlookedFocus on the change from traditional library types such as public and academic libraries to new ones such as joint use libraries and digital libraries

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This revised edition of a popular textbook is written for students, physical oceanographers, engineers, hydrologists, fisheries experts and a number of other professionals who require quantitative expressions of biological oceanographic phenomena.  It is designed to lead the reader, step by step, through a progression from the distribution of marine organisms, to discussions on trophic relations, to a final chapter on some practical applications of biological oceanography to fisheries and pollution problems.  The book covers subject matter in the pelagic and benthic environments, and is intended to bridge the gap between entirely descriptive oceanography texts and works on the mathematical modelling of marine ecosystems.

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Timothy R. Parsons, M. Takahashi, B. Hargrave

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This volume presents the results of a series of studies carried out by the author focusing on the role of posture and gesture in interpersonal communication. The first section of the book sets these studies in the general context of non-verbal communication research; in addition, previous research on posture and gesture is reviewed in order to highlight the particular issues which were chosen as the focus of research reported here. In Part II, six experiments are presented concerning the extent to which posture communicates information about listener emotions and attitudes. The seven studies reported in Part III are concerned with the relationship between posture, gesture and speech. The final section summarizes the main findings from the studies presented in this volume, discussing their theoretical and practical significance and considering their implications for the way in which research on non-verbal communication is carried out.

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An Introduction for Earth Science (and other Solid State) Students

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Starting from the basic features of crystal morphology and symmetry without assuming that the reader knows anything about crystals this textbook shows how they provide an insight into the way in which crystals are based on a repeating pattern of atoms. After summarizing and comparing the main features of the seven crystal systems and thirty-two crystal classes, the book goes on to treat X-ray crystallography in sufficient detail to provide an understanding of its uses in identification and in textural and structural studies, and to relate it to selected area electron diffraction methods in the electron microscope. Thus the student is brought to a level where he can understand the significance of crystallographic work, and has a thorough background if he wishes to move on to more specialist works. Problems and answers are included

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The Theory and Practice of Improving Rankings

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The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.Written by a well-respected academic and practitioner in the field of search enginesProvides practical and real-world guidance for real-world situationsBased on actual research in the field, which is often used to confirm or refute beliefs in the industry

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Processes, Materials and Methods Used in the Welding of Major Structures, Pipelines and Process Plant

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This handbook provides a comprehensive analysis of the current state of welding technology as applied to large structures and process plant. The author takes account of the increasing necessity for engineers at all levels to be aware of problems such as fatigue failure and provides advice.

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A Case for Urbanism and Guidelines for Re-urbanization

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This book aims to demonstrate the new awareness concerning the urban environment in Europe.  The authors believe that the unlimited outward expansion of our cities must be halted and that we should strive for "inner growth" within urban centres, and for a more human approach to city development. Contact between city dwellers should be encouraged to reduce the isolation of those living in sprawling communities and to remedy the evils resulting from the dispersion of urban functions.  To achieve this the book puts forward a number of planning and design criteria which would solve more satisfactorily the problems of housing and living conditions in cities.

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Many modern technologies give the impression that they somehow work by magic, particularly when they operate automatically and their mechanisms are invisible. A technology called RFID (Radio Frequency Identification), which is relatively new, has exactly this characteristic. Librarians everywhere are closely watching RFID technology. Advances over using bar codes on library materials, RFID tags are being touted as a way to radically redesign how library materials are handled. But it is expensive. The tags are vulnerable to wear and tear and the technology is not fully developed. It's unclear what sort of return on investment (ROI) it provides. While it is common for libraries to now have information technology expertise within their organizations, RFID may appear unfamiliar. RFID for Libraries: A practical guide examines what RFID technology is and how it works. The book reviews the development of computer technology and its effects on library operations over the last couple of decades. Further examination features the applications of RFID technology in libraries. An assessment of current implementations in libraries and the lessons learnt provides suggestions to overcome the issues faced. Concluding chapters look into the future to see what developments might be possible with RFID in libraries. Benefiting from the rich experience the author has gained during recent implementation of RFID based system for his library and the important title aids the library and information community in understanding RFID technology from a library perspective.Written by a librarian who has recently implemented the RFID system for his libraryComprehensive review of available RFID systems for librariesStep by step guidelines for successful implementation of RFID systems in the library

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Traditional and New Methods of Evaluation

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This book examines the following factors: sponsorship of research, control of the dissemination of research, effects of dominant research paradigms, financial interests of authors, publishers, and editors, role of new technologies (for example, Web 2.0).It is widely accepted among researchers and educators that the peer review process, the reputation of the publisher and examination of the author's credentials are the gold standards for assessing the quality of research and information. However, the traditional gold standards are not sufficient, and the effective evaluation of information requires the consideration of additional factors. Controversies about positive evaluations of new medications that appear in peer-reviewed journals, the financial reports on Enron prior to the revelations that led to its collapse, and obstacles to the publication of research that does not conform to dominant paradigms are just a few examples that indicate the need for a more sophisticated and nuanced approach to evaluating information.Each of the factors is discussed in a factual manner, supported by many examples that illustrate not only the nature of the issues but also their complexity. Practical suggestions for the evaluation of information are an integral part of the text.Highlights frequently overlooked criteria for evaluating researchChallenges the assumption that the gold standards for evaluation are sufficientExamines the role of new technologies in evaluating and disseminating research

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An account of some aspects of marine geology and marine geophysics, comprehensible to those at an early stage in their study of geology and to scientists who are not specialists in these fields. There are many biologists, chemists, mathematicians or physicists who work in the laboratory or on board ship with geologists and geophysicists and this book will help them to understand the aims of their colleages' experiments. Wherever possible, without a loss of necessary precision, terminology is deliberately simplified.

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The Cry for Help and the Professional Response

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At present any one of a large number of professional services may be called upon to deal with the distress of individuals and families.  They may be concerned successively or simultaneously, in co-operation with one another or in competition.  In this profusion of services a large number of problems fail to receive help.  This book offers a way of defining the help that the different services can give.  The authors maintain that each of the professions has its distinctive approach and that each of these approaches should have its justification in theory and practice.