# data[].attributes.description
Food Safety in the Hospitality Industry is a user-friendly guide to current food safety and hygiene legislation and is vital reading for all those involved in food handling and preparation. Using frequent practical examples, the text outlines and explains what you need to know about the following areas:  The key legislation and legal background in easy-to-follow terms - includes a comparison of the UK and European Union. Safe food handling in practice - an easy reference source for all areas of a catering operation, including food service and labelling, storage and temperature controls and health and safety.  The application of food safety policies in business - practical guidance on food hazard analysis, including planning, implementation, control and measurement. Ideal reading for the core food safety component of hospitality management and catering degrees, the text is also a useful reference for industry practitioners who need to be up to speed on the legal requirements and best practice for maintaining safety and hygiene in the workplace.

# data[].attributes.description
Value-Based Human Resource Strategy demonstrates how HR strategy can be positioned and implemented to generate real shareholder value, using case studies from BT, Dyson, Marks and Spencer and others.The following topics are covered:* Scope, positioning, process* Strategy techniques* Links with managing for value* Project managing HR strategy* Specific HR strategy issues and breakthroughs* Being an HR strategy consultantMany HR managers are trying to become more of a consultant than an HR administrator and don't know how to - this book addresses that need. It is practical and contains visual tools to work through HR issues.

# data[].attributes.description
Unleashing Intellectual Capital reveals breakthrough principles for structuring Knowledge Age organizations. It helps leaders and knowledge professionals better understand how human nature supports or undermines voluntary workplace collaboration and innovation-vital sources of competitive advantage in business. Integrating the latest insights from diverse scientific disciplines, the book reestablishes some very basic truths about human innate behavior that determine how people best work together and are managed, or in some cases "unmanaged." Using understandable and practical models, Unleashing Intellectual Capital explains human nature and offers readers a comprehensive framework they can use to generate sustained high levels of intellectual capital within their own organizations while at the same time reducing workplace violence.

# data[].attributes.description
There are a number of distinctive features of this book that makes it different from other on Six Sigma. It recognizes that there are two diametrically opposing views expressed on Six Sigma, those that are strongly in favour, and those that are not, for various reasons. The book deals, head on, with the principle reasons for such hostility. It cuts through the hype associated with the brand name. It proposes simple remedies for certain defined frailties in the standard approach, particularly those related to the Sigma Measure that provides the brand name for the Six Sigma breakthrough strategy.The book is highly supportive of the Six Sigma continuous improvement process, provided it is tailored to the needs and expectations of a particular organization. The commitment and active participation of top management is emphasized, to ensure the necessary change in culture and priorities demanded, in most organizations. Practical guidance is given in the setting up, operating and developing the project by project approach across an organisation. The book also covers how to equip a critical mass of members in an organization with the core workforce competencies required to get the desired results.The book covers the realities of applying Six Sigma in a range of functions within an organization and also to various types of organizations from the manufacturing sector to commerce and public service. It demonstrates how statistical thinking, coupled with the application of technical and operational knowledge of processes and focus provided by Six Sigma, can considerably enhance quality, competitiveness, effectiveness and efficiency.Statistical process control is a tool, which enables both manufacturers and suppliers to achieve control of product quality by means of the application of statistical methods in the controlling process. This book gives the foundations of good quality management and process control, including an explanation of what quality is, and control of conformance and consistency during production. The text offers clear guidance and help to those unfamiliar with either quality control or statistical applications and coves all the necessary theory and techniques in a practical and non-mathematical manner. This book will be essential reading for anyone wishing to understand or implement modern statistical process control techniques.

# data[].attributes.description
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

# data[].attributes.name
Workplace Strategies and Facilities Management

# data[].attributes.description
This book provides comprehensive coverage of issues that facility managers in the property industry need to understand and apply in the pursuit of value for money over the life span of built facilities. The authors introduce the fast-growing discipline of facility management, examine the core competencies that facility managers should possess and study different contemporary drivers of change. The book emphasises the need to consider facilities management issues at the pre-design stage of the construction process, rather than only when the building is completed, in order to maximise value for money.

# data[].attributes.author
Craig Langston, Gerard de Valence, Rick Best

# data[].attributes.description
Brickwork allows the reader to develop their understanding of key subjects by completing the numerous exercises and tests, including multiple choice questions. In addition, each topic begins with a summary of key facts and figures, making this an ideal course text based round core information and assessments rather than reading an extended text. The coverage includes health and safety and basic calculations as well as the technical and practical aspects of brickwork. All students of bricklaying will find this a stimulating and useful revision aid.

# data[].attributes.description
In the almost sixty years since the publication of the first edition of HVAC Engineer's Handbook, it has become widely known as a highly useful and definitive reference for HVAC engineers and technicians alike, and those working on domestic hot and cold water services, gas supply and steam services.The 11th edition continues in the tradition of previous editions, being easily transportable and therefore an integral part of the HVAC engineer or technician's daily tools. Newly updated data on natural ventilation, ventilation rates, free cooling and night-time cooling, make the 11th edition of the HVAC Engineer's Handbook a vital source of information.Fred Porges has worked in both the manufacturing and process industries, and became a partner in a building services consultancy in 1962. He has held senior positions with design contractors, and his experience covers every building service and type of building from schools to housing, factories to laboratories.

# data[].attributes.description
A New Brand of Expertise uniquely clarifies the dynamics of the red-hot "free agent" workplace and teaches the new skills and employment strategies independent professionals must master to succeed. In today's quick and turbulent markets, companies often need specialized professional talent on an interim basis to solve specific business problems, a major trend creating huge opportunities and an alternative career track for many professionals. A New Brand of Expertise clarifies for independent professionals why companies need interim talent and how to develop a skill set that matches market needs. Readers will learn effective methods for uniquely marketing and branding themselves in order to develop a sustainable and successful free agent career.

# data[].attributes.description
'Managing Smart' examines the challenges facing today's management and provides fast, practical answers for solving common workplace situations. It presents step-by-step instructions for mastering more than 300 key real-world management tasks. This condensed business guide includes information on: * Leadership techniques * Labor management * Strategic planning * Time management * Marketing and sales techniques * Career development * Key business concepts * Management tools * Information systemsAmong many other management topics, 'Managing Smart' also shows you how to: * Set project goals and priorities * Increase efficiency * Comply with employment and labor benefits * Manage financesManagement professionals and novices alike will improve their effectiveness, skills, and knowledge with these concise reference tips.

# data[].attributes.author
Matt Treger, Lynne Milgram, M.D., MBA, Alan Spector, Ph.D., M.D.

# data[].attributes.description
Since the publication of 'Return on Investment in Training and Performance Improvement Programs,' many individuals have attempted to implement the ROI methodology in their organizations. Having a credible process does not guarantee that an organization will implement the process effectively throughout the various functions and divisions. 'The ROI Fieldbook' will help organizations implement ROI successfully, by providing concrete techniques, tools, strategies, and reproducible items. Jack Phillips and Patti Phillips and their associates have helped hundreds of organizations and individuals with their ROI workshops. 'The ROI Fieldbook' provides many different strategies for tackling the critical issues of implementation. The authors examine every key barrier to implementation and suggest strategies for overcoming, minimizing, or removing the barriers. The accompanying CD contains dozens of tools, instruments, and templates aimed at providing helpful resources for the individual or the team responsible for implementing ROI. Case studies from a variety of organizations illustrate the broad range of application and implementation. The CD also includes interactive material such as "Are You Ready for ROI"a self-assessment test. Other material includes templates for data collection, ROI analysis plan, action plan, and a cost summary sheet.

# data[].attributes.author
Ron Stone, Patricia Phillips, Jack J. Phillips, Holly Burkett

# data[].attributes.description
Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'. An examination of global competitive forces and the internationalization pressures faced by companies provides insight into key strategic challenges as we approach the 21st century.Creating Organizational Advantage analyses: how globalization is forcing organizations to address their 'strategic sloppiness', why companies seek 'panacea' solutions to basic business problems, the strategic dimensions of organizational change programmes, the role of joint ventures and strategic alliances in compensating for shortfalls in core competencies.These key themes are integrated within a framework which proposes balanced solutions for organizational survival and strategic prosperity.Many of the ideas for the book came from the author's research consultancy and executive development experience with international organizations, including:Bass Taverns, British Steel, BT, Burmah Castrol, Cadbury Schweppes, CAMAS, Coopers & Lybrand, Coral, ECC, GPT, Grace Dearborn, Hitachi, Kodak, KPMG, Lucas Aerospace, Northern Telecom, Philips, Raychem, Reed Elsevier, Rolls-Royce plc, Shell Chemicals, Siemens-Nixdorf.

# data[].attributes.description
All organizations who are looking to improve performance through embracing new ideas, work in new ways, create new products and services, challenge the status quo or redefine their existing business environment have much to gain from this book. 'Innovating at the Edge' not only provides readers with an informed understanding of the latest developments in innovation practice but also presents them with the bigger picture. This enables them to determine how to build these advances into overall development of their own innovation capabilities and how to capitalize on the benefits available to them. Today as the new economy is brought into line with the old, increasing fragmentation of a global economy drives change across multiple sectors. Organizations operating at the leading edge of the innovation paradigm are adopting a whole new set of approaches to help them redefine the present and build the future. Learn how companies such as Egg, Dyson and Smint are redefining their markets, how organizations such as ARM and Qualcomm are deriving their soaring revenues wholly from licensing, and how firms such as Nokia and Nike are constantly evolving their product portfolios and associated value propositions. These real-life examples provide key lessons for all involved in creating and delivering new businesses, products and services. Readers will understand where all these strands fit within an overall context of innovation evolution, and recognise that the inter-relationships between strategy, process and organization are the key enablers for achieving innovation improvements. Firms can then grasp and appreciate what they need to do in order to emulate these innovation leaders operating at the edge of contemporary practice.

# data[].attributes.description
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job:* 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context* 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site* 'Insight' offers background information, providing a broader practical or commercial context for a legal topic* 'Checklist' at end of each chapter itemises the key issues to bear in mindEssential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.

# data[].attributes.description
This book, part of a series of four, offers a detailed analysis of urban design, covering the streets, squares and buildings that make up the public face of towns and cities. It outlines the theory of the principal features of urban design from which method is developed and provides a better understanding of the main elements of urban design. This includes the arrangement, design and details of the streets and squares, and the roles they play in city planning.This third edition includes chapters on "Sustainable Urban Design" and "Visual Analysis", introducing the latest theories and influences in the field and bringing greater practical significance to the book. Cliff Moughtin explores the street and square in terms of function, structure and symbolism and examines fine examples in their historical context. These are set against the background of the laws of urban design composition, culled from Renaissance and modern writers.

# data[].attributes.description
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.Using industry based case studies and examples 'Understanding the Hospitality Consumer' :* Introduces and explores the role of consumer behaviour theory in the context of hospitality management* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumerThe book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

# data[].attributes.description
Few people realise how many projects people actually manage. Or how many of the theoretical approaches to Project Management do not meet the test of the real world. This intensive look at Project Management teaches people what they need to know to lead, or be a member of, a project team. Most Project Management texts deal predominantly with technical areas, leaving readers ill-prepared for the real world. Managing Projects Well looks closely at the behavioural aspects of project management and project team participation. Managing Projects Well shows:What happens when your boss decides the project's schedule and budget, and you have to work backwards to make things fitHow to communicate and present effectively within and beyond the teamHow to cope when you do all the work, and have to manage multiple projects and non-project time as wellHow to organise people for success , and develop ideal methods for team member motivationHow to change your own bad habits quicklyWhat to do when things go wrong More traditional areas of project management, such as planning, organising, leading, and controlling a project, are also covered.Stephen Bender has many years experience managing projects, both small and large. He specialises in teaching professional, technical and clerical staff the techniques of workflow management and project management.

# data[].attributes.description
'Lighting Engineering: Applied Calculations' describes the mathematical background to the calculation techniques used in lighting engineering and links them to the applications with which they are used. The fundamentals of flux and illuminance, colour, measurement and optical design are covered in detail. There are detailed discussions of specific applications, including interior lighting, road lighting, tunnel lighting, floodlighting and emergency lighting. The authors have used their years of experience to provide guidance for common mistakes and useful techniques including worked examples and case studies.The last decade has seen the universal application of personal computers to lighting engineering on a day-to-day basis. Many calculations that were previously impracticable are therefore now easily accessible to any engineer or designer who has access to an appropriate computer program. However, a grasp of the underlying calculation principles is still necessary in order to utilise these technologies to the full. Written by two of the leading authorities on this subject, 'Lighting Engineering' is essential reading for practising lighting engineers, designers and architects, and students in the field of lighting.

# data[].attributes.description
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:* New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment* A range of new examplesThe book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.

# data[].attributes.name
Economics of Property Management: The Building as a Means of Production

# data[].attributes.description
The economic analysis of a building is a complex subject and traditionally it has focused on a single aspect of the structure or a single part of the construction process. Dr Tempelmans Plat is a leading proponent of a new methodology which focuses on the building as a stock of services to be supplied over a long lifespan. This method is more realistic since it takes into account the changes in use and the adaptation of the building over its life. This book will be the first to make this method comprehensible to a wide audience of postgraduate students and professionals in the field of construction economics.