# data[].attributes.description
Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services. Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.

# data[].attributes.description
'Governments and Tourism' is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world, including the UK, USA and France, the role and function of Official Tourism Administrations (OTAs) are evaluated. Governments and Tourism is essential reading for busy practitioners,who wish to know:* How different countries and communities have coped with the opportunities and threats posed by tourism* How they plan to address future opportunities and thresats posed by tourism* What lessons can be applied elsewhere* What should be the complementary functions of the public and private sectors

# data[].attributes.description
Written for students taking courses in building and surveying, 'Estimating for Builders and Surveyors' describes and explains the method used by the estimator to build up prices or rates for items described in the SMM7 format. Each chapter is a self-contained unit related to a particular element in the building. Worked examples throughout reflect both traditional and up-to-date technology. Written by an author team of academics and professional surveyors, this book continues to be an invaluable introduction to the subject of estimating.

# data[].attributes.description
Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books/units).

# data[].attributes.description
Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship this book delivers a cohesive, interdisciplinary examination of the most recent developments in both tourism and entrepreneurship.  Several key themes are explored and articulated through the following concepts and issues: tourism, innovation and entrepreneurship; the role and nature of individual and collective entrepreneurship in different contexts; the role of tourism in responding to development opportunities created by global forces; and finally, issues associated with tourism strategies and policies. Divided into four parts, the book reflects on the most relevant areas of tourism entrepreneurship:* Understanding the conceptual basis of tourism entrepreneurship* Creative use of entrepreneurship and processes of social innovation* Tourism entrepreneurship mediating the globallocal divide* Sectoral strategies and policy issues of tourism entrepreneurship Tourism and Entrepreneurship: International Perspective:* Explains the impact of tourism entrepreneurship on places and overall regional and destination development* Examines the role of the public sector in facilitating the need for sustainable tourism development * Examines the effects and implications of funding schemes and support programmes * Takes the owner, manager and entrepreneur as the starting point of analysis to explore specific issues* Allows practitioners and policy-makers to explore practical applications and best practice of theory through a diverse range of international case studies * Contributed to by an international team of leading scholars in tourism and entrepreneurship This book is a unique combination of theory, case studies and discussion highlighting the importance of entrepreneurial tourism activity for economic success. It is essential reading for students and researchers in both tourism and entrepreneurship.

# data[].attributes.description
Project Skills describes the best of the accepted project management techniques, taking the guesswork out of deciding which ones to apply at which stage. The subject of project management has developed over the ages into a fairly precise set of techniques, definitions and practices that are applicable to running projects. More and more projects are being handled by non-specialist project managers. Elbeik and Thomas present a practical and accessible guide to managing projects of all sizes, not just large scale ones.It also presents essential 'people' skills that are vital to making a project succeed. These include leadership skills, motivating others to deliver, communicating, holding meetings and how to manage change.The New Skills Portfolio is a groundbreaking new series, published in association with the Industrial Society, which re-defines the core management skills managers and team leaders need to be competitive. Each title is action-focused blending 20th century management initiatives/trends with a new flexible skills portfolio for managers constantly experiencing and managing organizational and marketplace change.The Industrial Society is one of the largest public training providers in the UK. It has over 10,000 corporate members.

# data[].attributes.name
Introduction to Natural and Man-made Disasters and Their Effects on Buildings

# data[].attributes.description
This is a comprehensive guide to all types of natural and man made disasters and their effect on buildings. It gives overall guidance and a basic technical understanding of prevention, mitigation and management of disaster, and outlines a checklist of preventive design elements for each situation.Every category is illustrated with a case study which pin points the essential information that is crucial to architects and engineers in designing buildings with disaster prevention in mind.The aim of the book is to give a clear understanding of the nature of events and problems, and to enable readers to respond with knowledge to the unique demands placed on their designs.A special emphasis is also placed on re-building as an opportunity to start again. For the specialists this is a process of constant learning and improving techniques in the light of events past.

# data[].attributes.name
International Perspectives of Festivals and Events

# data[].attributes.description
International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

# data[].attributes.author
Alan Fyall, Martin Robertson, Adele Ladkin, Jane Ali-Knight

# data[].attributes.name
CIM Coursebook 08/09 Marketing Communications

# data[].attributes.description
Butterworth-Heinemanns CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemanns official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACEwww.marketingonline.co.uk

# data[].attributes.description
This series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind and are designed to help improve management skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards. Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development. This book explores the concept of spotting good ideas, linking them to the business context and making them work. In doing so you will be reaching, achieving and even exceeding your goals. Key objectives are: to use objectives and goals to help you set direction and monitor outcomes for you and your team; review the organisational context for innovation and how to make things happen; understand the characteristics of successful innovators and your role in championing opportunities for innovation

# data[].attributes.description
After three years of education, architecture students have to start out on their first year of practical training as the initial step in a career in the professional world--all too often without enough clear advice to make sure that their first step is in the right direction.Towards a New Architect helps you to make the right moves. It explores how to research the opportunities available, prepare your CV, make sure that it gets you noticed for the right reasons and deliver a successful interview as part of a clear plan for building your career as an architect. For many architecture students the ultimate goal in their career is to set up in practice for themselves. This book sets out the steps to get there successfully and to make the process enjoyable and fulfilling.

# data[].attributes.description
Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable. 
The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them
Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed  ideal for both lecturer and student. Reflection questions and boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport.

# data[].attributes.author
Alistair Dawson, Trudo Dejonghe, Paul Downward

# data[].attributes.description
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

# data[].attributes.description
This is the first book focusing on the ROI for technology investments written by a technology executive for technology decision makers with the support and guidance of the foremost authority in the discipline of Return on Investment. This book leverages the talents of both authors to provide a framework and methodology that can ensure greater success in mobilizing technology initiatives. There is no other book on the market that specifically addresses the critical need to prove ROI on resource intensive technology projects with a time-tested and industry leading methodology. To date, most ROI books have focused in the areas of human performance, training, marketing, and other human capital related disciplines. With increased scrutiny of technology spending by the most complex organizations in the world, technology leaders need a 'tool kit' to help them prepare for hard-hitting discussions with their organization's CFO, president, CEO, or chairman about the return they should expect from critical technology projects. Rather than focusing top managers' attention on cutting, challenging, and controlling expenditures (as many C-level accountants prefer to do), this approach guides technology managers in providing executives with more comprehensive, balanced information that helps all involved make better business decisions. Along the way, it helps technology managers communicate more effectively with the financial decision makers in their organizations. The book also shows executives how partnering with IT leaders can help top management understand the return these technology projects can provide to the organization in increased human efficiency, automation of manual processes, unified organizational data, and other high-return results from complex and critical technology initiatives.At the same time, executives and IT professionals need to have their projects measured with a balanced perspective. While the ROI itself is very important, it's also important to capture intangibles related to the project, as well as information about application and implementation of the project. Even earlier in the cycle, it's important to capture reaction to the technology and the extent to which individuals have learned the technology. Together, these data sets represent a balanced profile of success, with ROI at the pinnacle.

# data[].attributes.description
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

# data[].attributes.description
Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books/units).

# data[].attributes.description
Beginning AutoCAD 2007 is a course based on learning and practising the essentials of 2D drawing using AutoCAD. Bob McFarlane's hands-on approach is uniquely suited to independent learning and use on courses. The focus on 2D drawing in one book ensures the reader gets a thorough grounding in the subject, with a greater depth of coverage than tends to be available from general introductions to AutoCAD. As a result, this book provides a true, step-by-step, detailed exploration of the AutoCAD functions required at each stage of producing a 2D drawing - an approach often not found in the many software reference guides available.The emphasis on learning through doing makes this book ideal for anyone involved in engineering, construction or architecture - where the focus is on productivity and practical skills. The author has also matched the coverage to the requirements of City and Guilds, Edexcel (BTEC) and SQA syllabuses.The following new features in AutoCAD 2007 are covered in this book:* Create: Using enhanced commands and draughting tools to create all types of content* Manage: Using the Sheet Set Manager and Attribute Extraction to manage data and information* Produce: Using dynamic blocks, dynamic input and selection preview to increase productivity* Share: Using e-transmit, publish to the web and PDF files to share informationPlus, a new companion website features AutoCAD files for selected activities for students to work with.The result is a useful refresher course for anyone using AutoCAD at this level, and those upgrading to the new software release. The course is also designed to be fully relevant to anyone using other recent releases, including AutoCAD 2006.ABOUT THE AUTHOR Bob McFarlane has been writing books on AutoCAD for over 10 years.

# data[].attributes.name
Data Mining and Market Intelligence for Optimal Marketing Returns

# data[].attributes.description
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

# data[].attributes.name
CIM Revision Cards Marketing Research and Information

# data[].attributes.description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

# data[].attributes.description
The passing of the Corporate Manslaughter and Corporate Homicide Bill in the UK and increasing public and investor pressure for good Corporate Governance and Corporate Social Responsibility, means organizations now, more than ever, need to ensure they do all they can to prevent major accidents. However, past experience shows that just implementing safety management systems is not enough and this book makes the case for a more holistic and ethical approach to improving corporate systems as a whole.Preventing Corporate Accidents shows how major accidents can result from human error and defects in corporate systems. The book describes accident prevention strategies, from safety culture, safety management systems, foresight and planning to safety regulations, corporate ethics, corporate social responsibility and the learning organization. Barry Whittingham illustrates with international case studies from various industries how and why these defences have failed in the past, and more importantly, how to strengthen corporate systems to prevent future major accidents.The case studies include: The loss of the space shuttle ColumbiaInfant heart surgery at Bristol Royal InfirmaryThe Davis-Besse nuclear power plant incidentThe fire and explosion at the Conoco-Phillips Humber oil refineryHerald of Free Enterprise and Southall rail accident manslaughter prosecutionsThis book is essential reading for all those with a professional interest in health and safety management, the control of major risk and accident prevention, in particular for directors, senior managers and health & safety professionals in high-hazard industries and public operations, such as nuclear, chemicals, construction, oil and gas, energy, manufacturing and transportation.Barry Whittingham has worked as a senior manager, design engineer and consultant for the chemical, nuclear, offshore, oil and gas, railway and aviation sectors. He developed a career as a safety consultant specializing in the human factors aspects of accident causation. Barry is a Fellow of the Safety and Reliability Society.