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Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

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Action Analysis is one of the fundamental princples of animation that underpins all types of animation: 2d, 3d, computer animation, stop motion, etc. This is a fundamental skill that all animators need to create polished, believable animation. An example of Action Analysis would be Shrek's swagger in the film, Shrek. The animators clearly understood (through action analysis) the type of walk achieved by a large and heavy individual (the real) and then applied their observations to the animated character of an ogre (the fantastic). It is action analysis that enabled the animation team to visually translate a real life situation into an ogre's walk, achieving such fantastic results.Key animation skills are demonstrated with in-depth illustrations, photographs and live action footage filmed with high speed cameras. Detailed Case Studies, practical assignments and industry interviews ground action analysis methodology with real life examples. Action Analysis for Animators is a essential guide for students, amateurs and professionals.

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As new communications applications are developed and brought to market, it is vital for communications professionals to keep abreast of these issues.  Since the technologies and applications also affect our daily lives, it is important to understand how they will shape the country and, by extension, the world at large.  International censorship, the impact of the Internet and wireless tools, and th legisation following the World Trade Center bombing all fall into this category.The New Communications Technologies, Fifth Edition, provides vital information on the new and emerging technologies that will shape the way communicators do business. The book explores the new communications technologies and covers topics ranging from multimedia and production to satellites to digital communication. Just as important, the book examines the social, economic, and political impact brought about by the adoption of such technologies and applications; this fallout includes privacy concerns, First Amendment issues, and the implications raised by biometric systems.

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If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling

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If it's Purple, Someone's Gonna Die is a must-read book for all film students, film professionals, and others interested in filmmaking. This enlightening book guides filmmakers toward making the right color selections for their films, and helps movie buffs understand why they feel the way they do while watching movies that incorporate certain colors. Guided by her twenty-five years of research on the effects of color on behavior, Bellantoni has grouped more than 60 films under the spheres of influence of six major colors, each of which triggers very specific emotional states. For example, the author explains that films with a dominant red influence have themes and characters that are powerful, lusty, defiant, anxious, angry, or romantic and discusses specific films as examples. She explores each film, describing how, why, and where a color influences emotions, both in the characters on screen and in the audience. Each color section begins with an illustrated Home Page that includes examples, anecdotes, and tips for using or avoiding that particular color.Conversations with the author's colleagues-- including award-winning production designers Henry Bumstead (Unforgiven) and Wynn Thomas (Malcolm X) and renowned cinematographers Roger Deakins (The Shawshank Redemption) and Edward Lachman (Far From Heaven)--reveal how color is often used to communicate what is not said. Bellantoni uses her research and experience to demonstrate how powerful color can be and to increase readers awareness of the colors around us and how they make us feel, act, and react.*Learn how your choice of color can influence an audience's moods, attitudes, reactions, and interpretations of your movie's plot*See your favorite films in a new light as the author points out important uses of color, both instinctive and intentional*Learn how to make good color choices, in your film and in your world.

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The construction of buildings is learnt through experience and the inheritance of a tradition in forming buildings over several thousand years. Successful construction learns from this experience which becomes embodied in principles of application. Though materials and techniques change, various elements have to perform the same function. 'Principles of Element Design' identifies all the relevant elements and then breaks these elements down into all their basic constituents, making it possible for students to fully understand the given theory and principles behind each part. As all building projects are subject to guidance through the Building Regulations and British Standards, this book gives an immediate reference back to relevant information to help practitioners and contractors identify key documents needed.Yvonne Dean B.A. (Hons) B.A (Open) RIBA, an architect, energy consultant and materials technologist. She also has 15 years experience as a lecturer, travels widely and is a guest lecturer at many universities. She pioneered an access course for Women into Architecture and Building, which has been used as a template by others, and has been instrumental in helping to change the teaching of technology for architects and designers.Peter Rich AA Dipl. (Hons) Architect, started his career with 14 years experience as a qualified architectural technician. He then joined the AA School of Architecture, working with Bill Allen and John Bickerdike after his graduation, later becoming a partner of Bickerdike Allen Rich and Partners. He also taught building construction at the Bartlett School of Architecture, University College London, and architectural design at the Polytechnic of North London. He now acts as a Consultant.

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BTEC Nationals - IT Practitioners Tutor Resource Pack

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The complete off-the-shelf resource for delivering the compulsory core units of the new BTEC Nationals.Used alongside the students' text, 'BTEC Nationals - IT Practitioners', this pack offers a complete suite of lecturer support material and photocopiable handouts for the compulsory core units of the new BTEC National specifications, for National Awards, Certificates and Diplomas. The authors provide all the resources needed by a busy lecturer, as well as a bank of student-centred practical work and revision material, which will enable students to gain the skills, knowledge and understanding they require.    Officially endorsed by Edexcel, the pack is freely photocopiable within the purchasing institution, as well as supplied in its entirety on CD Rom, and will include: * Worksheets to support and develop work in the students' book * Planned projects which will enable students to display a wide range of skills and use their own initiative * Assessment materials * Reference material for use as hand-outs * Background on running the new HNC/HND courses * Tutor's notes supporting activities in the students' book and resource pack

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Film Production Management will tell you in step-by-step detail how to produce a screenplay and get it onto the big screen. Whether you are an aspiring or seasoned film professional, this book will be an indispensable resource for you on a day-to-day basis.  This updated edition remains true to the practical, hands-on approach that has made previous editions so successful, and has been updated with revised forms, permits, and budgets applicable to all productions; contains important information on standards and typical processes and practices; includes the latest information available on technological advances such as digital FX; and discusses the impact of the Internet on filmmaking. Film production professionals at all levels of experience will benefit from the information in this handbook to film production management.

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The fourth edition of Centuries of Genocide: Essays and Eyewitness Accounts addresses examples of genocides perpetrated in the nineteenth, twentieth, and twenty-first centuries. Each chapter of the book is written by a recognized expert in the field, collectively demonstrating a wide range of disciplinary perspectives. The book is framed by an introductory essay that spells out definitional issues, as well as the promises, complexities, and barriers to the prevention and intervention of genocide.
To help the reader learn about the similarities and differences among the various cases, each case is structured around specific leading questions. In every chapter authors address: Who committed the genocide? How was the genocide committed? Why was the genocide committed? Who were the victims? What were the outstanding historical forces? What was the long-range impact? What were the responses? How do scholars interpret this genocide? How does learning about this genocide contribute to the field of study?
While the material in each chapter is based on sterling scholarship and wide-ranging expertise of the authors, eyewitness accounts give voice to the victims. This book is an attempt to provoke the reader into understanding that learning about genocide is important and that we all have a responsibility not to become immune to acts of genocide, especially in the interdependent world in which we live today. 
Revision highlights include: 


New chapters on genocide of Native Americans in the nineteenth century, genocide in Australia, and genocide in the Nuba Mountains


New chapter authors on Herero genocide and Rwanda genocide


Consolidation of the 3 chapters on the Holocaust into one focused case


Several chapters from past editions that were omitted are now available on a companion website (Indonesia, Burundi, indigenous peoples)

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Why Women in the Judiciary Really Matter

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Intended for use in courses on law and society, as well as courses in womens and gender studies, women and politics, and women and the law, this book explores different questions in different North American and European geographical jurisdictions and courts, demonstrating the value of a gender analysis of courts, judges, law, institutions, organizations, and, ultimately, politics. Gender and Justice argues empirically for both more women and more feminists on the bench, while demonstrating that achieving these two aims are independent projects.

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Tired of trawling through the Wiring Regs?
Perplexed by Part P?
Confused by cables, conductors and circuits?
Then look no further! This handy guide provides an on-the-job reference source for Electricians, Designers, Service Engineers, Inspectors, Builders, Students, DIY enthusiastsTopic-based chapters link areas of working practice  such as cables, installations, testing and inspection, special locations  with the specifics of the Regulations themselves. This allows quick and easy identification of the official requirements relating to the situation in front of you.The requirements of the regulations, and of related standards, are presented in an informal, easy-to-read style that strips away confusion. Packed with useful hints and tips, and highlighting the most important or mandatory requirements, this book is a concise reference on all aspects of the seventeenth edition IEE Wiring Regulations.

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Equity and Inclusion in Physical Education and Sport

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An essential component of good practice in physical education is ensuring inclusivity for all pupils, regardless of need, ability or background. Now in a fully revised and updated new edition, Equity and Inclusion in Physical Education fully explores the theoretical and practical issues faced by physical education teachers today. 
The book amalgamates areas of critical debate within the world of physical education and is structured around the key topics of ability, special educational needs, gender, sexuality, social class, race and ethnicity. These issues are discussed in relation to principles of equity, equality of opportunity, pedagogy, differentiation, curriculum planning and cultural awareness. Other chapters explore contemporary themes such as healthism and obesity and values in physical education and policy, whilst a chapter new to this edition demonstrates the importance of reflexivity and critical self-reflection in good inclusive practice.
As well as being a perfect introductory text for any course on inclusion or inclusive practice in physical education, the book offers invaluable, practical advice for established professionals, newly qualified teachers and trainees about how to meet equity and inclusion requirements. Examples of good practice are included throughout, as well as guidance on how to implement an inclusive PE curriculum within the school.

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How much of our identity or 'self' is truly representative of our own wants, needs, and goals in life and how much does it reflect the desires and priorities of someone else? Are we following our own destiny or are we unconsciously repeating the lives of our parents, living according to their values, ideals, and beliefs? In this thought-provoking book, noted clinical psychologist Robert Firestone and his co-authors explore the struggle that all of us face in striving to retain a sense of ourselves as unique individuals. The self is under siege from several sources: primarily pain and rejection in the developmental years, problems in relationships, detrimental societal forces, and existential realities that affect all people. 
Through numerous case studies and personal stories from men and women who participated in a 35-year observational study, the authors illustrate how voice therapy, a cognitive/affective/behavioral methodology pioneered by Firestone, is used to elicit, identify, and challenge the destructive inner voice and to change aversive behaviors based on its prescriptions. The theory they describe integrates the psychodynamic and existential approaches underlying voice therapy and is enriched by research findings in the neurosciences, attachment research, and terror management theory (TMT).
An important addition to the area of personality development theory, The Self under Siege offers a new perspective on differentiation and the battle to separate ourselves from the chains of the past. It provides psychotherapists and other mental health professionals with the tools needed to help clients differentiate from the dysfunctional attitudes and toxic personality traits of their parents, other family members, and harmful societal influences that have unconsciously dominated their lives. This book will have a special appeal to clients and, in fact, to any person interested in his/her own personal development

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Robert W. Firestone, Lisa Firestone, Joyce Catlett

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Democratic Ideals, Political Uncertainty, and Strategic Positioning

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How do parties respond to the electorate and craft winning strategies? In the abstract parties are the vehicles to make democracy work, but it is often difficult to see the process working as well as we think it might. Indeed, voters often struggle to see parties as the valuable vehicles of representation that so many academics describe. There is a clear discrepancy between the ideal expressed in many textbooks and the reality that we see playing out in politics. 
Noted scholar Jeffrey Stonecash gives us a big picture analysis that helps us understand what is happening in contemporary party politics. He explains that parties behave the way they do because of existing political conditions and how parties adapt to those conditions as they prepare for the next election. Parties are unsure if realignment has stabilized and just what issues brought them their current base. Does a majority support their positions and how are they to react to ongoing social change? Is the electorate paying attention, and can parties get a clear message to those voters? This book focuses on the challenges parties face in preparing for future elections while seeking to cope with current conditions. This coping leads to indecisiveness of positioning, simplification of issues, repetition of messages, and efforts to disparage the reputation of the opposing party. Stonecash sheds much needed light on why parties engage in the practices that frustrate so many Americans.

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Understanding Community Colleges provides a comprehensive review of the community college landscapemanagement and governance, finance, student demographics and development, teaching and learning, policy, faculty, and workforce developmentand bridges the gap between research and practice. This contributed volume brings together highly respected scholars in the field who rely upon substantial theoretical perspectivescritical theory, social theory, institutional theory, and organizational theoryfor a rich and expansive analysis of community colleges. The latest text to publish in the Core Concepts in Higher Education series, this exciting new text fills a gap in the higher education literature available for students enrolled in Higher Education and Community College graduate programs.

This text provides students with:



A review of salient research related to the community college field.


Critical theoretical perspectives underlying current policies.


An understanding of how theory links to practice, including focused end-of-chapter discussion questions.


A fresh examination of emerging issues and insight into contemporary community college practices and policy.

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Decades after Charles Figleys landmark Trauma and Its Wake was published, our understanding of trauma has grown and deepened, but we still face considerable challenges when treating trauma survivors. This is especially the case for professionals who work with veterans and active-duty military personnel. War Trauma and Its Wake, then, is a vital book. The editorsone a Vietnam veteran who wrote the overview chapter on treatment for Trauma and Its Wake, the other an Army Reserve psychologist with four deploymentshave produced a book that addresses both the specific needs of particular warrior communities as well as wider issues such as battlemind, guilt, suicide, and much, much more. The editors and contributors deep understanding of the issues that warriors face makes War Trauma and Its Wake a crucial book for understanding the military experience, and the lessons contained in its pages are essential for anyone committed to healing war trauma.

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Katherine Theresa Platoni, Raymond Monsour Scurfield

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What Neuroscience Tells Us About Performance

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A focus on the body, its actions, and its cognitive mechanisms identifies ... foundational principles of activity that link the three elements of theatre; Story, Space, and Time. The three meet in, are defined by, and expressed through the actors body.  from the Introduction 

Embodied Acting is an essential, pragmatic intervention in the study of how recent discoveries within cognitive science can  and should  be applied to performance. For too long, a conceptual separation of mind and body has dominated actor training in the West. Cognitive science has shown this binary to be illusory, shattering the traditional boundaries between mind and body, reason and emotion, knowledge and imagination. This revolutionary new volume explores the impact that a more holistic approach to the "bodymind" can have on the acting process.

Drawing on his experience as an actor, director and scholar, Rick Kemp interrogates the key cognitive activities involved in performance, including:



non-verbal communication


the relationship between thought, speech, and gesture


the relationship between self and character


empathy, imagination, and emotion.


New perspectives on the work of Stanislavski, Michael Chekhov, and Jacques Lecoq  as well as contemporary practitioners including Daniel Day-Lewis and Katie Mitchell  are explored through practical exercises and accessible explanations. Blending theory, practice, and cutting-edge neuroscience, Kemp presents a radical re-examination of the unconscious activities engaged in creating, and presenting, a role.

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With an new foreword by James Warren

Long renowned as one of the clearest and best introductions to ancient Greek philosophy for non-specialists, W.K.C Guthries The Greek Philosophers offers us a brilliant insight into the hidden foundations of Greek philosophy  foundations that underpin Western thought today. 

Guthrie explores the great age of Greek Philosophy  from Thales to Aristotle  whilst combining comprehensiveness with brevity. He unpacks the ideas and arguments of Plato and Aristotle in the light of their predecessors rather than their successors and describes the characteristic features of the Greek way of thinking, emphasising what he calls the cultural soil of their ideas. He also highlights the achievements of thinkers such as Pythagoras, who in contemporary accounts of Greek philosophy are frequently overlooked.

Combining philosophical insight and historical sensitivity, The Greek Philosophers offers newcomers a brilliant introduction to the greatest thinkers in ancient Greek philosophy and the very origins of Western thought.

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A Toolkit for Facilitating Learning and Assessment in Health and Social Care Settings

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This toolkit is designed for preparing health and social care practitioners for their role in facilitating learning in their workplace. It enables readers to recognise learning opportunities, communicate their professional knowledge, provide students with appropriate support, judge performance, co-ordinate student contact with others in the workplace and develop awareness of the needs of students from diverse backgrounds. With plenty of activities and questions, the reader can assess their knowledge base and apply the concepts in the toolkit to their work setting. 
This new edition is fully updated and now includes: international contexualisation; more coverage on meeting the diverse needs of students; and a new section on meeting professional standards, which discusses the NMC standards as well as those of other disciplines. A new companion website makes valuable supplementary material available  including further activities and articles on managing the placement learning experience, developing new supervisors, and making the most of reflection among others.
Practical and easy-to-read, this is an important resource for all those practitioners who support students in the workplace.

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Over the past two decades, Chinas political reforms, open-door policy, dramatic economic growth, and increasingly assertive foreign policy have had an unprecedented regional and global impact. This introductory textbook provides students with a fundamental understanding of government and politics in China as well as the conceptual ability to explore the general patterns, impacts, and nature of continuities and changes in Chinese politics. Further, it equips students with analytical frameworks by which they can understand, analyse and evaluate the major issues in Chinese politics, including:



The basic methodologies and theoretical controversies in the study of Chinese politics. 
The major dimensions, structures, processes, functions and characteristics of the Chinese political system, such as ideology, politics, law, society, economy, and foreign policy. 
The impact of power, ideology, and organization on different spheres of Chinese society.
The structure, process, and factors in Chinese foreign policy making.
Whether China is a "strategic partner" or "potential threat" to the United States.



By examining contending theoretical models in the study of Chinese politics, this book combines an essentialist approach that keeps focus on the fundamental, unique and defining features of Chinese politics and government with other theoretical approaches or analytical models which reveal and explore the complexities inherent in the Chinese political system. 

Extensively illustrated, the textbook includes maps, photographs and diagrams, as well as providing questions for class discussions and suggestions for further reading. Written by an experienced academic with working knowledge of the Chinese Government, this textbook will provide students with a comprehensive introduction to all aspects of Chinese Politics.

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Sustainability Assessment is an increasingly important tool for informing planning and development decisions across the globe. Required by law in some countries, strongly recommended in others, a comprehensive analysis of why Sustainability Assessment is needed and clarification of the value-laden and political nature of assessments is long overdue.
Currently the writing on the subject is limited and comprises, for the most part, guidance documents and completed assessments. This book overcomes these shortcomings by simultaneously providing the knowledge, inspiration and range of assessment tools in decision-making students require to tackle Sustainability Assessment challenges nested within wide-ranging values and sustainability-grounded evidence.
The collection details the current state-of-the art in relation to Sustainability Assessment theory and practice, and considers the pluralistic nature of the tool and the implications for achieving sustainable decision-making. The contributors set out the context for Sustainability Assessment and then outline some contested issues which can affect interpretations of whether the decision tool has been effective. Current practice worldwide is assessed against a consistent framework  and then solutions to some of the inherent weaknesses and causes of conflict in relation to the perceived sustainability of outcomes are put forward. 
The book is unique in setting out state-of-the-art in terms of Sustainability Assessment practice by focusing on those countries with developing experience. It also covers emerging factors influencing effectiveness of decision-making tools and evaluates how they affect the performance of Sustainability Assessment. Written by authors among the leading university academics teaching impact assessment courses in the most acclaimed universities worldwide operating in this field, it is ideally suited for the growing numbers of courses in impact assessment education and training.

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Richard Howitt, Alan Bond, Angus Morrison-Saunders