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The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009

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Butterworth-Heinemanns CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemanns official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACEwww.marketingonline.co.uk

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High-definition is now ubiquitous in video production and High Definition Cinematography, Third Edition provides the explanations, definitions, and workflows that today's cinematographers and camera operators need to make the transition. Paul Wheeler will explain the high-definition process, suggest the best methods for filming, and help you choose the right camera and equipment for your crew with this comprehensive book. You'll also learn the different formats and when best to use them, how to create specific looks for different venues, and learn how to operate a wide variety of popular cameras.

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Wherever we are in the quality movement, there is more to discover--to explore. Today, quality serves business as a way of increasing profits. That is one end of a spectrum. Tomorrow, quality takes business into the rest of the spectrum. In this new dimension, business learns to serve, and be served, from a foundation of unconditional love. At the other end of the spectrum is quality's far-reaching goal--the attainment of harmony between people and the entire cosmos. This goal reveals the gap, and steps, between it and what we do today.  This book is intended for explorers and pioneers. It is not for those who are comfortable in today's paradigms. It is for those who search and yearn for new ways bring heart into the world of business and society. It is not for those who are comfortable living an unexamined and changeless life. It is for those who sense a thrill in the heart with the changes of each new day.Experience, not dry learning, is the heart of this book. For this reason, "Practical Exercises" are included in most of the chapters. They are experiences of things that can be known, but not told or taught. Without the exercises, your knowing will be superficial. With them, you can enter into dimensions unknown to you today.Michael W. Munn, Ph.D., heads the Gaia Center for Quality in Palo Alto, California. He provides keynotes, experiential change seminars, and business quality workshops. Strategic planning, executive development, proposal, and reengineering efforts are among the topics of his workshops.

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Richard Ellis is a consultant in communications and the successful author of 'Communication for Engineers'. In each chapter he highlights key points and situations, and provides exercises to consolidate what has already been learnt. The book ends with a 'toolbox' of useful information on subjects such as writing letters, spelling, punctuation, using abbreviations, studying for exams, using libraries and training.Written in clear, informative English, with the emphasis on the practical, this book is essential reading for both students and professionals in the construction industry.

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Electronics for Service Engineers is the first text designed specifically for the Level 2 NVQs in Electronics Servicing. It provides the underpinning knowledge required by brown goods and white goods students, reflecting the popularity of the EMTA white goods NVQs. It has also been written in the light of the new EEB / City & Guilds Level 2 progression award (RVQ) for brown goods and commercial electronics, dubbed 'son of 2240', and the existing 2240 part 1. The wide ranging experience of the authors makes this a readable book with much relevance to the real-life challenges of the service engineer. From simple mathematics and circuit theory to transmission theory and aerials, from health and safety to logic gates and transducers, the complete range of knowledge required to service electronic and electrical equipment is here. This practical emphasis makes the book ideal for existing service engineers seeking to gain an NVQ. Numerous questions and worked examples throughout the text allow readers to monitor their own progress, and provide practice for C&G; tests.Joe Cieszynski and Dave Fox have a wide mix of experience, both in the field and workshop working on TV and audio, and teaching electronic servicing and security installation at MANCAT. Joe writes regularly for Television magazine.

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Why do women want to have children? How does one learn to be a mother? Does having babies have anything to do with sex? 
At a time when mothers are bombarded by prescriptive and contradicting advice on how to behave with their children, The Maternal Lineage highlights various psychological aspects of the mothering experience. 
International contributors provide clinical examples of frequent and challenging situations that have received scarce attention in psychoanalysis, such as issues of neglect and psychical abuse. The transgenerational repetition from mother to daughter of distressing mothering patterns is evident throughout the book, and may seem inevitable. However, clinical examples and theoretical research indicate that, when the support of partner and friends is not enough, the cycle can be brought to an end if the mother receives psychoanalytic-informed professional help. 
The Maternal Lineage is divided into four parts:

An Introduction including a review of the literature focusing on the mother-daughter relationship
Pregnancy and very early issues
Subfertility and its effects on a womans psyche
The psychological aspects of major mothering problems: miscarriages, post-natal depression, adolescent motherhood.

This timely book will be of value to psychoanalysts, psychotherapists and health professionals  obstetricians, psychiatrists, midwives and social workers.

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The Frontiers of Management offers stimulating and profitable reading for both existing Drucker disciples and those new to his writing. This collection of thirty-five finely balanced articles and essays, plus an interview and afterword, was planned by the author from the beginning to be published eventually in one volume and as variations on one unifying theme - the challenges of tomorrow that face the executive today.What kind of tomorrow it will be depends heavily on the knowledge, insight, foresight and competence of the decision makers of today. The future is in the hands of executives who are already fully occupied with the daily crisis, and for whom the daily crisis is the one absolutely predictable event in their working day. It is to these people that this Drucker volume is addressed, to enable them to see and to understand the long-range implications and impacts of their immediate, everyday, urgent actions and decisions.

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Introduction to the UK Hospitality Industry: A Comparative Approach

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'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares them with each sector of the industry to give students a broader and comprehensive view of the topic. Key aspects of the industry are discussed, including the following areas:* Management practices* Work patterns and employment practices* Industry and financial structures* IT applications* Customers and marketsWritten in a user friendly style, the following features have been incorporated:* Chapter objectives* Case studies* Review questions* Chapter conclusions* Further reading and bibliography.Contributors to this text are amongst the most highly acclaimed in the hospitality field and bring with them a wealth of knowledge.

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In this classic text, Peter Drucker studies how modern-day managers, whether in business or public service, can perform effectively. He takes an international view, exploring management problems in Great Britain, Western Europe, Japan, and LatinAmerica, and suggests how these problems can be tackled. The interactions between manager, the institution and the social and cultural environment are penetratingly examined, and the book is enhanced by telling examples from a wide spectrum of experience.The essence of management is performance. And it is the management and managers of our institutions - business and government, educational and multinational - that will determine our future. The purpose of this landmark study is to prepare today's and tomorrow's managers for their tasks and responsibilities and to enable them to meet the formidable challenge ahead.

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David Taylor's Inside Track: Provocative Insights into the World of IT in Business

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Never before has IT played such a significant role in transforming organisations, of all sizes. And yet it continues to be dominated by technical jargon, acronyms and irrelevant detail. This book cuts through all of the confusion, and presents a clear, direct, solution based focus on the key IT/business issues facing every company and business leader today.This book contains the complete, first fifteen months of David Taylor's highly acclaimed Computer Weekly column - Inside Track. With a reputation for cutting through the hype, David focuses on the IT/business and personal leadership agenda, covering such issues as:* The key IT issues for the boardroom - in business language* Actions to win in the new world of e-commerce - and get started today* The successful new IT leader - the skills you and your company need toemploy* Quick solutions to long-term IT problems - they can be resolved* How to motivate your people, and slash staff turnover - save a fortune onrecruitment costs* True IT/business alignment - add real value to your bottom lineDavid Taylor is a leading authority on IT in business. He is President of the association of IT Directors, Certus, a reference partner to the UK Government's National Audit Office, and a registered expert with several global research companies. His overall aim is to enable people and organisations to be all that they can be, through the combination of world class technology, true leadership and the release of human potential. With a prestigious background across companies such as Rolls-Royce, Allianz and Cornhill, David has a driving, positive passion for IT in business, and a reputation for championing IT Directors who want to achieve board level positions in their organisations. David and his team work with FTSE 200 companies on winning in the new internet economy, with entrepreneurs starting new dot com ventures, and with CEOs, advising on the qualities they should seek in their IT leaders. A regular writer, television presenter and speaker, David gives keynote, leadership and IT presentations throughout the world. He lives with his wife, Rosalind and their two children, Anthony and Olivia, in Surrey.

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From Pre-Production to Editing to Deliverable Masters

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From a basic two-camera interview to an elaborate 26 camera HD concert film, this comprehensive guide presents a platform-agnostic approach to the essential techniques required to set up and edit a multi-camera project. Actual case studies are used to examine specific usages of multi-camera editing and include a variety of genres including concerts, talk shows, reality programming, sit-coms, documentaries for television, event videography and feature films. Other features include:* Advanced multi-camera techniques and specialty work-flows are examined for tapeless & large scale productions with examples from network TV shows, corporate media projects, event videography, and feature films. * New techniques for 3D projects, 2k/4k media management and color correction are revealed. * Technical breakdowns analyze system requirements for monitoring, hard drives & RAIDs, RAM, codecs and computer platforms. * Apple Final Cut Pro, Avid Media Composer, Adobe Premiere Pro and several other software programs are detailed.* Tables, charts, screen-grabs, photos, web-links, blogs, tech school lists and other resource tools for further study.* Unique interviews with the 'Masters of Multi-Cam' including EMMY and academy award-winning directors and editors who share their project notes and give insight to award-winning techniques.

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Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

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Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms.  Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

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Basic Mechanics with Engineering Applications

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This book gives a sufficient grounding in mechanics for engineers to tackle a significant range of problems encountered in the design and specification of simple structures and machines. It also provides an excellent background for students wishing to progress to more advanced studies in three-dimensional mechanics.

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In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books. In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books.

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Covers the Canon XL2 and the Panasonic DVX-100a DV Expert Series

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Producing 24pP Video demystifies the emerging standards of film and video production and discusses the 24p video film format to help novice and experienced filmmakers alike learn how to better use the newly available DV cameras. Since the 24p frame rate closely approximates the look and feel of film, it is the speed of choice whenever a "cinematic" look is desired. 24p video also offers certain compression options that are advantageous to web and wireless delivery. This full-color book discusses the special techniques required by 24p productions - all the way through the production, from preproduction planning through post and output. Each chapter includes techniques, examples, tips, and case studies. The field techniques section features real-world setups presented as demonstrations or as tutorials. Case studies present profiles of people producing 24p projects, and the DVD includes step-by-step instructions that illustrate how to work with 24p material in NLE, compositor, DVD authoring, and audio applications.

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Beginning AutoCAD 2005 is a course based on learning and practising the essentials of 2D drawing using AutoCAD. Bob McFarlanes hands-on approach is uniquely suited to independent learning and use on courses. The focus on 2D drawing in one book, ensures the reader gets a thorough grounding in the subject, with a greater depth of coverage than tends to be available from general introductions to AutoCAD. As a result, this book provides a true, step-by-step, detailed exploration of the AutoCAD functions required at each stage of producing a 2D drawing  an approach often not found in the many software reference guides available.The emphasis on learning through doing makes this book ideal for anyone involved in engineering, construction or architecture  where the focus is on productivity and practical skills. The author has also matched the coverage to the requirements of City and Guilds, Edexcel (BTEC) and SQA syllabuses.New features in AutoCAD 2005 are covered in this book including: Drafting Tools; Drawing Management; Drawing Output; Plot and Publish Tools; Productivity Tools; Sheet Set Manager, and Tool Palette Enhancements. The result is a useful refresher course for anyone using AutoCAD at this level, and those upgrading to the new software release. The course is also designed to be fully relevant to anyone using other recent releases, including AutoCAD 2004.Bob McFarlane is Curriculum Manager for CAD and New Media at Motherwell College, Scotland, and an Autodesk Educational Developer.

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The majority of textbooks on HRM tend to focus on the administrative side of the subject and fail to examine its strategic importance. This book is intended to redress the balance and, taking strategy as its starting point, it looks at the overall roleof HRM in the organization. The author explores strategic human resource management through chapters on managing change in strategy, structure, and culture; the role of human resource planning, and types of employment system. He also reviews some of the key issues in managing different employee groups. These themes are problem- and issue- focused and extensively illustrated throughout with case study examples. Dr Chris Hendry is the author of many reports, research papers and articles on HRM and strategic management.

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Students from all engineering disciplines, as well as professional engineers, need to understand company finance in order to work effectively within commercial organisations. Corporate finance is therefore an essential aspect of the education of every engineer. Written by an engineer, this innovative book provides a course in company finance, illustrated with numerous case studies of well-known engineering companies - including Rolls Royce, ICI, British Aerospace, Ferranti, Ford, Glaxo, GEC, British Steel, PowerGen and others. General principles are related to the affairs of specific companies, thus giving an effective overview for the busy engineer.

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Making, Moving and Marketing Digital Content

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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.   The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

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Managing Live Innovation examines the innovation process from the line manager's perspective. This book identifies the skills needed to manage live 'real time' innovation in an environment where products and services are constantly refined, and where customer input is encouraged from an early stage. The New Skills Portfolio is a groundbreaking new series, published in association with the Industrial Society, which re-defines the core management skills managers and team leaders need to be competitive. Each title is action-focused blending 20th century management initiatives/trends with a new flexible skills portfolio for managers constantly experiencing and managing organizational and marketplace change.The Industrial Society is one of the largest public training providers in the UK. It has over 10,000 member organisations and promotes best practice through its publishing, consultancy, training and advisory serives. For more information contact their website on www.indsoc.co.uk.Jean Lammiman has successfully combined a career as a senior front-line manager specialising in the effective development of staff at all levels with groundbreaking work as an academic and consultant. Both authors run their own consultancy, The LSK Group, which designs and implements workshops, seminars and forums for senior management teams.Michel Syrett is an established business author, lecturer and consultant. For many years Editor of the Public Management and Management Education Pages at The Times, he contributes regularly to newspapers and journals covering business issues in Europe and Asia, including the Financial Times, Daily Telegraph, European, Management Today, Eurobusiness, Business Asia, Asian Business and South China Morning Post. He is also a Visiting Fellow at Roffey Park Management Institute and the Poon Kam Kai Institute of Management at the University of Hong Kong.