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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

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A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your product or service, they are more than happy to pay morewhich is good news for you and your business. Even in todays global marketwith its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offeringsyou can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:
Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers
Now more than ever, it is essential for you to reexamine the reality of the value you offer customersand this step-by-step program shows you how.

Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customersthrough marketing, selling, negotiation, and pricingyou can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to todays more intangible marketssuch as consulting services or digital properties like e-books and music filesthese value-based strategies are more important than ever.

So forget about your old pricing methods based on costs and competition. Once you know your own valueand how to communicate it to otherseverybody profits.

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Gastroenterology and Hepatology Board Review: Pearls of Wisdom, Third Edition

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An intense, streamlined review for the gastroenterology board exam

Gatroenterology and Hepatology Board Review: Pearls of Wisdom, 3e is a unique question and single-answer review for gastroenterology in-service and board exams. The book features about 3,500 questions with only the correct answer provided, reinforcing the answer students need to remember on exam day. Emphasis is placed on distilling key facts and clinical pearls essential for exam success.

Features
NEW chapter organization by anatomy to help poinpoint areas of weakness FULL COLOR image gallery NEW chapters on Radiography and Endoscopy

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Forensic Geotechnical and Foundation Engineering, Second Edition

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A complete, up-to-date guide for forensic engineers

<p>Fully revised and packed with current case studies, Forensic Geotechnical and Foundation Engineering, Second Edition provides a step-by-step approach to conducting a professional forensic geotechnical and foundation investigation. This authoritative resource explains how to:</p>

Investigate damage, deterioration, and collapse in a structure

Determine what caused the damage

Develop repair recommendations

Diagnose cracks

Prepare files and reports

Avoid civil liability <p>Helpful charts and photographs aid in your understanding of the material covered. With expert advice on all aspects of the process--from accepting the assignment to delivering compelling testimony--this is a practical, all-in-one guide to geotechnical and foundation investigations in forensic engineering.</p>

<p>Explains how to investigate damage due to:<br/>
Settlement of structures * Expansive soil * Lateral Movement * Earthquakes * Erosion * Deterioration * Bearing Capacity Failures * Shrinkage Cracking of Concrete Foundations * Timber Decay * Soluble Soil * Groundwater and Moisture Problems * And Other Causes</p>

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Performance Improvement for Healthcare: Leading Change with Lean, Six Sigma, and Constraints Management

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PROVEN STRATEGIES FOR REVOLUTIONIZING HEALTHCARE SYSTEMS

<p>"If I had to sum up this book in one word, the word would be 'brilliant'! This is one of the most insightful books on TOC, not just for healthcare, that I have ever read."<br/>
--BOB SPROULL, author of The Ultimate Improvement Cycle: Maximizing Profits through the Integration of Lean, Six Sigma, and the Theory of Constraints</p>

<p>Performance Improvement for Healthcare: Leading Change with Lean, Six Sigma, and Constraints Management lays out an integrated approach for using three industrially based methods to transform hospital operations in terms of patient outcomes and experience, financial viability, and employee satisfaction. This pioneering guide presents a scalable strategy for managing bottlenecks, eliminating waste, reducing errors, and containing costs in healthcare organizations, as well as sustaining the gains achieved. Real-world case studies illustrate successful performance improvement implementations that have realized breakthrough operational and financial results.</p>

<p>COVERAGE INCLUDES:</p>

 Constraints Management applications in healthcare

The NOVACES SystemCPI--an integrated performance improvement deployment approach

Three-part assessment--strategic gap analysis, system-level value stream analysis, and system constraint analysis

Planning a performance improvement program deployment to ensure timely and consistent execution

Applying the right tool to the right problem from a system perspective

Sustaining gains achieved by the performance improvement team

Defining a path to self-sufficiency

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Bahadir Inozu, Dan Chauncey, Vickie Kamataris, Charles Mount

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El Souvenir Spanish Phrasebook and Journal

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Put the romance of adventure back into your travels by making language part of your journey

El souvenir: Spanish Phrasebook and Journal is not just a phrasebook and it isn't just a journal; in fact, it is probably like no other travel language book you've ever seen. This unique companion for your trip is a
Phrasebook of 1,200 core phrases and expressions Journal to keep a record of your travel as well as write down helpful language tips A link to online audio; here all 1,200 phrases easily accessible online on McGraw-Hill's unique Audio Study Player, for preparation before travel
You can use El souvenir: Spanish Phrasebook and Journal in preparation for your trip, as you go, and even after as you record your adventures. And its retro graphics with sepia touches make it a book you'll want to show off along with your pictures!

If you enjoy the adventure of immersing yourself in a new culture and who want language to be part of your travels, El souvenir: Spanish Phrasebook and Journal is the ticket.

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Practical Patient Literacy: The Medagogy Model

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How healthcare providers can communicate more effectively with their patients
Market: registered nurses (2.5 million/USA), and all other healthcare workers who interact with patients Provides a four-step methodology for providing information to patients that enables them to be their own advocate Designed to give patients a clearer understanding of the problem and the treatment The author has used this model to successfully train nurse administrators at a number of institutions

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Demystified is your vaccine for tricky subjects like microbiology

<p>If you don't know your prokaryotes from your protozoa, or learning about fungi puts you in a funk, look no further--Microbiology Demystified, Second Edition is your cure for learning this topic's fundamental concepts and theories at your own pace.</p>

<p>This practical guide eases you into this field of science, starting at the cell level. As you progress, you will master microbiology essentials such as bacteria, algae, viruses, pasteurization, and more. You will understand the difference between friendly and unfriendly microorganisms as well as the microscope's role in shaping microbiology. Detailed examples make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key ideas.</p>

<p>It's a no-brainer! You'll learn about:</p>

Classification of microorganisms

Immunology

Germ theory

Recombinant DNA technology

Pathogens

E.coli

Antiseptics



<p>Simple enough for a beginner, but challenging enough for an advanced student, Microbiology Demystified. Second Edition, helps you master this essential subject.</p>

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Restore your Windows 7 PC to peak performance!

<p>Degunking Windows 7 is the fast, affordable way to keep your computer running quickly and efficiently. Over time, Windows PCs can slow down due to unnecessary programs, files, errors, and other "gunk." This book's proven Degunking 12-Step Program shows you how to organize your hard disk, load and run only the programs and processes you need, and restore the speed, responsiveness, and reliability your PC had when it was brand new. This do-it-yourself guide puts the practical information the expert PC technicians know directly into your hands, saving you lots of time and money!</p>

<p>Degunking Windows 7 shows you how to:</p>

 Remove unwanted data and programs

Organize your file system

Unclutter your desktop, start menu, and taskbar

Optimize your hard drive

Tune up and secure Internet Explorer

Organize your email

Secure your computer

Clean up and secure your network

Fix problems with media

Optimize syncing

Resolve lingering software and hardware issues

Back up precious files

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Add weight to your French verb choices without breaking your back(pack)!

In one compact package, The Concise Blue Pocket Book of French Verbs provides 333 of the most important verbs in French in full conjugated form. Each verb is illustrated by example sentences, showing the verb in action. The top 33 verbs are broken down into groups according to key meanings, use with prepositions, and key idiomatic expressions. In addition, the Verb Index links over 2,300 verbs to the verb conjugations.

Online you will find a companion website that provides you with extensive bonus content--more than 100 exercises that give you a dynamic way to build your mastery of the French verb system.

Features
A diagnostic test Audio exercises to improve your listening comprehension Additional exercises that focus on your idiomatic usage of verbs Audio recordings of example sentences to show the Top 30 verbs is use Traditional verb conjugations combined with online exercises + audio
Topics include: French Tense Profiles; 333 Fully Conjugated Verbs; English-French Verb Index; Irregular Verb Form Index; French Verb Index

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Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results

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Learn from the executive who made Verizon Wireless #1 what it takes to drive results, develop people, and build careers
Happy employees don't make good results; good results make happy employees. This is one of the rules that helped Denny Strigl to transform Verizon Wireless from a regional carrier into a billion-dollar behemoth during his 20 years as president and CEO. Strigl's long-awaited no-spin/no-fluff guide to results-driven management is custom-made for leaders like you who are ready to create value, find and support the best people, and succeed in today's hyper-competitive business environment.

Strigl explains the clear and proven leadership behaviors that managers can adopt to dramatically improve their team's performance. This book transcends contrarian/tough love management philosophies, instead offering a rock-solid primer to the principles of success. Filled with colorful, sticky examples of these rules in action, this is the essential guide to getting results that everyone will love.

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Curation Nation: How to Win in a World Where Consumers are Creators

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Business Leaders Are Buzzing About Curation Nation

An indispensible guide to the brave new media world.
Arianna Huffington, editor in chief, the Huffington Post

Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of peoplecreative, smart, hipwho can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us.
Daniel H. Pink, New York Times bestselling author of Drive

A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand.
Bonin Bough, Global Director, Digital and Social Media, PepsiCo

Perfectly on-trendan insightful guide to the future. So entertaining you wont put it down.
Chris Meyer, author of Blur

Read this book. Embrace curation, and youll be ready to crush it with focus and passion in the noisy new world of massive data overload.
Gary Vaynerchuk, New York Times bestselling author of Crush It

Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience.
Tony Hsieh, CEO, Zappos.com, and New York Times bestselling author of Delivering Happiness

Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape.
Clay Shirky, author of Cognitive Surplus and Here Comes Everybody

About the Book:

Lets face it, were drowning in data. Our inboxes are flooded with spam, we have too many friends on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.

Fortunately, there is a new magic that makes the Web work. Its called curation, and it enables people to sort through the digital excess and find whats relevant.

In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.

Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Webs breadth and depth and provides a measure of human sorting and filtering that search engines simply cant achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.

In Curation Nation, Rosenbaum curates the curators by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.

As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer.

Learn more at CurationNation.org.

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Add weight to your Spanish verb choices without breaking your back(pack)!

In one compact package, The Concise Red Pocket Book of Spanish Verbs provides 333 of the most important verbs in Spanish in full conjugated form. Each verb is illustrated by example sentences, showing the verb in action. The top 33 verbs are broken down into groups according to key meanings, use with prepositions, and key idiomatic expressions. In addition, the Verb Index links over 2,300 verbs to the verb conjugations.

Online you will find a companion website that provides you with extensive bonus content--more than 100 exercises that give you a dynamic way to build your mastery of the Spanish verb system.

Features
A diagnostic test Audio exercises to improve your listening comprehension Additional exercises that focus on your idiomatic usage of verbs Audio recordings of example sentences to show the Top 30 verbs is use Traditional verb conjugations combined with online exercises + audio
Topics include: Spanish Tense Profiles; 333 Fully Conjugated Verbs; English-Spanish Verb Index; Irregular Verb Form Index; Spanish Verb Index

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Complete and current coverage of site piping systems for facilities

Featuring the latest codes and standards, this detailed resource discusses the design of facility piping systems that are installed on the site beyond the building wall. This is a comprehensive guide to the identification, measurement, transport, and disposal of various kinds of waterborne waste as well as to the supply of water and natural gas to facilities. Water conservation and reuse are also addressed. Written by a global expert in the field, this book provides the most up-to-date criteria and methods for the design of commercial, industrial, and institutional site facility systems.

Facilities Site Piping Systems Handbook covers:
Water wells Graywater Groundwater monitoring wells Water treatment Desalination Site domestic water service Site fire protection Site fuel gas systems Fats, oils, and grease interceptors, and motor oil separation units pH neutralization systems Infectious and biological waste drainage systems Nuclear waste Industrial waste Fire suppression water drainage Volatile liquids: treatment and disposal Stormwater harvesting and reuse Stormwater drainage and disposal Flow in ditches and open channels Sanitary gravity flow Pump discharge systems Underground piping design Freezing prevention of water and wastewater in exterior pipes and tanks Building rating and assessment systems

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Practice Makes Perfect Arabic Vocabulary

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Go beyond Marhaba and add thousands of words and expressions to your Arabic vocabulary

<p>To communicate comfortably in Arabic, you need easy access to a variety of words and expressions. In Practice Makes Perfect: Arabic Vocabulary you get the tools you need to expand your lexicon and sharpen your speaking and writing skills. And how do you do this? PRACTICE, PRACTICE, PRACTICE!</p>

<p>Each chapter of this comprehensive book focuses on a theme, such as family, food, or travel, so you can build your language skills in a systematic manner. As you lay the foundation for a burgeoning vocabulary, you will be able to weave your way in and out of English and Arabic to gain the confidence you need to communicate with ease.</p>

<p>Practice Makes Perfect: Arabic Vocabulary offers you:</p>

 Thousands of new words and expressions

More than 250 fun exercises

Handy cultural and social tips and an insight into Arab life

An answer key to gauge your comprehension



<p>With help from this book, you can easily communicate in Arabic about:<br/>
Education, careers, and skills * Vacations and adventures * Culture, society, and traditions * Cooking and recipes * Your neighborhood and home * Your family and friends * Environmental issues * Crime, justice, and politics . . . and much more</p>

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Win the high-stakes game of short selling!

Short selling is growing in popularityand for good reason. A smart shorting strategy can yield impressive profits while decreasing portfolio risk.

All About Short Selling reveals what you need to excel in this exciting form of tradingwithout making the classic beginners mistakes. An expert in the field, Tom Taulli provides a comprehensive game plan for playingand winningthe short-selling game.

Avoiding complicated theories and overly technical explanations, All About Short Selling focuses only on what you need to know, including:
The benefits of short sellingfrom decreased overall portfolio risk to increased returns in tough markets Tips for analyzing balance sheets, income statements, and cash-flow statements Techniques for managing and evaluating a portfolio that includes shorted investments

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One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

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Turn your great idea into millionswithout lifting a finger!

Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to othersand make big money in doing so.

Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you dont need to reinvent the wheel: Simple improvements to existing products can be very successful endeavorsand the most lucrative.

The old method of bringing products to market through prototyping and patents doesnt work anymore. Its cheaper and more profitable to do it Keys way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.

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Schaum's Outline of Basic Circuit Analysis, Second Edition

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The ideal review for your basic circuit analysis course
More than 40 million students have trusted Schaums Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaums Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. 700 solved problems Outline format supplies a concise guide to the standard college course in basic circuits Clear, concise explanations of all electric circuits concepts Appropriate for the following courses: Basic Circuit Analysis, Electrical Circuits, Electrical Engineering Circuit Analysis, Introduction to Circuit Analysis, AC & DC Circuits Supports and supplements the bestselling textbooks in circuits Easily understood review of basic circuit analysis Supports all the major textbooks for basic circuit analysis courses

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The Art of M&A Strategy:  A Guide to Building Your Company's Future through Mergers, Acquisitions, and Divestitures

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Seize the competitive advantage with todays most powerful strategic toolM&A

Given the influence of technology, globalization, and regulatory change, M&A will continue to shape our industries. For most companies, therefore, the consideration of M&A in strategy is now fundamental.
from the Introduction to Part I

The Art of M&A Strategy is exactly what you need to build mergers, acquisitions, and divestitures into your overall business strategyto make M&A a competitive advantage and avoid landing on the long list of M&A failures.

Experts in the field of M&A, Smith and Lajoux demystify this otherwise complex subject by taking you through the types of M&A strategy and the key steps to successful M&A strategy development and implementation. The Art of M&A Strategy is conveniently organized into three sections:
Part I presents a range of possible corporate strategy situations and provides the role and rationale for M&A in each, such as building and managing a portfolio, participating in industry consolidation, spurring corporate growth, and using acquisitions to create real options. Part II outlines how to determine the role of M&A in your strategytaking into consideration industry context, competitive imperatives, and strategy optionsand explains how to find and screen partners, decide whether to buy or sell, and engage the board of directors in M&A decisions. Part III covers M&A as a sustained corporate program, particularly in the context of international growth, outlining the most strategic aspects of post-merger integration, describing how to use advisors throughout the process, and examining core competencies required for successful M&A programs.
The authors illuminate the purpose and process of applying M&A with real-world success stories involving Cisco, GE, Google, and many other companies that have leveraged M&A for strategic success. Use The Art of M&A Strategy to create a powerful strategy position for success in todays changing business environment and to seize and hold competitive advantage.

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15 Dangerously Mad Projects for the Evil Genius

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UNLEASH YOUR INNER MAD SCIENTIST!

<p>"Wonderful. I learned a lot reading the detailed but easy to understand instructions."--BoingBoing</p>

<p>This wickedly inventive guide explains how to design and build 15 fiendishly fun electronics projects. Filled with photos and illustrations, 15 Dangerously Mad Projects for the Evil Genius includes step-by-step directions, as well as a construction primer for those who are new to electronics projects.</p>

<p>Using easy-to-find components and equipment, this do-it-yourself book shows you how to create a variety of mischievous gadgets, such as a remote-controlled laser, motorized multicolored LEDs that write in the air, and a surveillance robot. You'll also learn to use the highly popular Arduino microcontroller board with three of the projects.</p>

<p>15 Dangerously Mad Projects for the Evil Genius:</p>

 Features step-by-step instructions and helpful illustrations

Covers essential safety measures

Reveals the scientific principles behind the projects

Removes the frustration factor--all required parts are listed, along with sources



<p>Build these devious devices to amaze your friends and confound your enemies!</p>

 Coil gun

Trebuchet

Ping pong ball minigun

Mini laser turret

Balloon-popping laser gun

Touch-activated laser sight

Laser-grid intruder alarm

Persistence-of-vision display

Covert radio bug

Laser voice transmitter

Flash bomb

High-brightness LED strobe

Levitation machine

Snailbot

Surveillance robot





<p>Each fun, inexpensive Evil Genius project includes a detailed list of materials, sources for parts, schematics, and lots of clear, well-illustrated instructions for easy assembly. The larger workbook-style layout and convenient two-column format make following the step-by-step instructions a breeze.</p>

<p>VIDEOS, PHOTOS, AND SOURCE CODE ARE AVAILABLE AT WWW.DANGEROUSLYMAD.COM</p>

<p>Make Great Stuff!<br/>
TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.</p>

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Practice Makes Perfect: Arabic Verb Tenses

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Practice your way to Arabic fluency

Practice Makes Perfect: Arabic Verb Tenses goes beyond other verb books to coach you in when and why verb tenses are used. You will find clear and concise explanations that pinpoint why specific tenses work in given situations as well as tons of engaging examples and numerous skill-building exercises. Combine those features with the renowned Practice Makes Perfect format and you have the ideal reference/workbook to learn to speak and write Arabic with fluency.

Inside you'll find:
Example sentences that illustrate and clarify each grammatical point A variety of exercises for practice with an answer key for instant feedback and reference Practical and high-frequency vocabulary used throughout