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Embalming: History, Theory, and Practice, Fifth Edition

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The most complete and up-to-date text on the art and science of embalming

Sponsored by the American Board of Funeral Service Education

Comprehensive and thoroughly updated in this fifth edition, Embalming: History, Theory, and Practice is the leading text in the field. The trusted classic covers the long history of embalming, explains embalming theory, and describes present practice, including the latest trends.

Special attention has been given to the creation of a safe working environment from the standpoint of ergonomics, personal hygiene, and the use of embalming chemicals. Expanded technical areas of the book will assist you in the preparation of the body for viewing without using standard embalming chemicals. The fifth edition is also enhanced by a full-color 12-page insert demonstrating restorative arts and mortuary cosmetology.

Turn to the fields leading text for unmatched coverage of:
Legal, social, and technical considerations of embalming Health and regulatory standards Chemicals and methods Specific conditions and causes of death that influence the type of embalming Special cosmetic applications and restorative procedures Preparation of organ and tissue donors Embalming for shipping

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Lange Q&A Obstetrics & Gynecology, 9th Edition

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The most thorough and up-to-date obstetrics and gynecology review available for the USMLE Step 2 CK and the Ob/Gyn clerkship exam

1300+ board-style questions deliver a thorough review of the clerkships core competencies

LANGE Q&A Obstetrics & Gynecology, 9e features more than 1300 USMLE-style questions and answers with concise but comprehensive explanations of correct and incorrect answer choices. This trusted review simulates the USMLE Step 2 CK test-taking experience by including clinical vignette questions and updates on the latest in obstetric and gynecologic treatment, therapies, diseases and disorders. Questions are carefully selected to match the style and difficulty level of what students will see on the actual exams. The ninth edition features more than 35 images, and has been student and resident reviewed to assure the most relevant, up-to-date content possible.
Build confidence and assess your knowledge with 1,300+ USMLE-style questions Get detailed explanations for why answers are correct or incorrect Review one subject at a time to pinpoint your strengths and weaknesses Gain a better understanding of key concepts with more than 35 images Bolster your preparation with a 150-question comprehensive practice exam
Everything you need to excel:
Clinical vignette questions simulate what you will see on the actual exam Student and resident reviewed to make sure you are studying the most relevant material possible Written by experienced Ob-Gyn faculty Questions focus on high-yield material, allowing you to maximize your study time

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Vern Katz, Vicki Mendiratta, Sharon Phelan, Roger Smith

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Oxorn Foote Human Labor and Birth, Sixth Edition

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THE CLASSIC CHILDBIRTH HANDBOOK--COMPLETELY REVISED AND UPDATED IN FULL COLOR

<p>Edition after acclaimed edition, Oxorn-Foote Human Labor & Birth has provided the most comprehensive, yet accessible overview of obstetrics available. Going beyond scientific theory and a technological orientation, this landmark guide is written for the real world of clinical practice, as it expertly examines all mechanisms of human labor and delivery.</p>

<p>The book begins with a valuable review of clinical anatomy, then thoroughly examines the three stages of labor, with a focus on proper management and birthing techniques. Specific guidance on the full spectrum of complications and delivery situations, including Cesarean section, breech presentation, transverse lie, umbilical cord issues, dystocia, and more are also presented. A final section addresses such critical concerns as preterm labor, antepartum hemorrhage, and maternal and fetal complications in labor.</p>

<p>FEATURES</p>

 NEW! Full-color design with hundreds of original, skill-sharpening illustrations

NEW! Insightful, timely chapter on the challenges of obesity in pregnancy

NEW! Essential coverage of modern techniques for the management of postpartum hemorrhage

NEW! Expanded review of multiple pregnancy

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Glenn David Posner, Amanda Y. Black, Griffith David Jones, Jessica Dy

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Win-Win Performance Appraisals: What to Do Before, During, and After the Review to Get the Best Results for Yourself and Your Employees

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What to Do Before, During and After the Review

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Increase Productivity with High-Impact Performance Reviews!

Performance appraisals may not be everyones favorite task. Done right, though, they serve as a vital part of company strategyand document in black and white your contribution to the organizations success.

Win-Win Performance Appraisals gives you the knowledge, insight, and tools to transform every performance review from a painful, one-hour sit down into a collaborative process for achieving long-term goals.

GET ALL THE INSIGHT, TIPS, AND TACTICS TO:
Align objectives with corporate strategy Write unbiased, productive evaluations Hold face-to-face reviews focused on moving forwardnot looking back Avoid possible legal pitfalls Conduct follow-up reviews that benefi t you and your employee

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Microsoft Access 2010 VBA Macro Programming

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Develop custom Access VBA macros

<p>Perfect for power users, Microsoft Access 2010 VBA Macro Programming reveals how to maximize the features and functionality of Access 2010. You'll get in-depth details on Access VBA programming and application development followed by 20 real-world projects--complete with source code--that show you how to set up specific subroutines and functions. This practical resource then explains how to include the subroutines in the Access menu system and transform a set of interrelated VBA macros into an Access add-in package. Create your own Access 2010 VBA macros right away with help from this hands-on guide.</p>

<p>Learn how to:</p>

 Create and enhance forms and reports

Design custom dialog boxes and buttons

Develop custom menus for the Ribbon

Use SQL queries with VBA

Create table macros

Use Office object models to interact with other Microsoft applications

Create and manipulate charts and graphs

Work with external databases

Add functionality to your programs with API calls

Animate objects in Access

Enhance database security

Create audit trails

Handle large text files

Transfer data via FTP

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Innovative Performance Support:  Strategies and Practices for Learning in the Workflow

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Real Learning Happens as You Work!

Implement performance support to increase and accelerate employee performance. <p>It is a book that will become dog-eared from use as it is both a narrative and a reference. Valuable now, and over time; it is worth every cent of the $30 cover price. It is easy to read, and easy to fillet for the right information just when you need it. The book comes at a really important juncture in the trajectory of corporate learning and highlights the importance of learning in the workflow. It is the right book, at the right time, in the right way.<br/>
Nigel Paine, MD NigelPaine.com Ltd</p>

<p>Innovative Performance Support significantly moves the learning revolution to the next level. It is the workplace, and the work itself, where performance support will make its mark, and Gottfredson and Mosher are the trailblazers.<br/>
Marc J. Rosenberg, Marc Rosenberg and Associates</p>

<p>Research shows that 80 percent of learning in the workplace occurs on the job, rather than in formal training sessions.</p>

<p>Innovative Performance Support offers you a concise and comprehensive overview of performance support (PS) practicesongoing, job-specific resources that ensure employees perform effectively on the job. From free, open-source applications like blogs and wikis to sophisticated new system software, this guide will help you implement the right PS strategy for your team.</p>

<p>Innovative Performance Support:</p>

 Saves the investment in formal training and increases productivity

Reduces the learning time required to achieve successful performance

Supplements or replaces existing training programs

Cuts down on the use of help desks and other traditional in-house support functions



<p>Conrad A. Gottfredson and Bob Mosher break down the hows and whys of applying PS solutions to replace the patchwork of existing training programs that you might be using now. They show how leading firms deploy PS solutions to reduce costs, retain talent, and increase productivity and efficiency.</p>

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Service Innovation: How to Go from Customer Needs to Breakthrough Services

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Advance praise for Service Innovation:

"To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation

"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic

"Provides the robust framework to design services that unlock growth opportunities for every business." -- Lance Reschke, vice president, Ceridian Corporation

"The tools and guidance in this book will inspire companies, small and large, to create effective and innovative services that are desperately needed." -- Mary Jo Bitner, Ph.D., W. P. Carey School of Business, Arizona State University, and coauthor of Services Marketing: Integrating Customer Focus Across the Firm

"Cracks the code from the fuzzy front end through the complete life cycle of Service Innovation." -- Angelo Rago, division vice president, Global Customer Services, Abbott Medical Optics

"Filled with rich examples of how firms can innovate service through helping customers get jobs done." -- Stephen W. Brown, Ph.D., W. P. Carey School of Business, Arizona State University

"Any leader intent on providing distinctive value to customers must read Service Innovation." -- Michael Reynolds, staff vice president, Commercial Marketing, WellPoint, Inc.

If theres one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice.

In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done.

Few understand this better than Lance Bettencourt, a strategy adviser at Strategyn and a leading educator in management innovation consulting. And in Service Innovation, Bettencourt gives a master's class on the art and science of creating breakthrough service products.

True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation--Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.

Bettencourt mines nearly 20 years' experience in teaching and advising clients with service- and product-dominant businesses to demonstrate proven ways you can build, streamline, and focus your company's service product innovation processes.

Among the numerous key ideas and practices are:
Insight on understanding the different types of clients you serveand how your products deliver value to them Ways to design specific frameworks for discovering service innovation opportunities for new, improved, and supplementary service products Practical guidance on staying focused on the "fuzzy front end" of service innovation The fundamental elements of a winning service strategy
Finding new ways to help people solve problems and get things done is why there are goods and services in the first place. And in Service Innovation, Lance Bettencourt fills a vital need by delivering the essential guide that can put your business on the latest frontier of value creation.

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Production Systems Engineering: Cost and Performance Optimization

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Optimize Economic and Technological Requirements in Production System Designs

This pioneering work offers proven techniques, partially created and developed at The Charles Stark Draper Laboratory, for determining optimal resource allocation and cost-effective production system designs for todays any-volume manufacturing environments. Production Systems Engineering presents a unique methodology that synthesizes applicable technology with economic requirements for an integrated solution. Featuring real-world case studies, this authoritative resource establishes a new paradigm for the manufacturing world that can also be applied to other enterprise environments.

Coverage includes:
Determining an improved manufacturing system design method System design basics, time allocation, resources, costs, and quality rating Stochastic analyses added to deterministic results System configuration options Multiple disparate products produced by one system World class versus mostly manual systems Determining allowable investment Simultaneous improvement in yield and cycle-time

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CT & MRI Pathology: A Pocket Atlas, Second Edition

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***IF YOU WANT TO UPDATE THE INFORMATION ON YOUR TITLE SHEET, THEN YOU MUST UPDATE COPY IN THE "PRODUCT INFORMATION COPY" FIELD. COPY IN THE "TIPSHEET COPY" FIELD DOES NOT APPEAR ON TITLE SHEETS.***
Portable reference offers radiographic technologists, junior residents, medical students, primary care providers, and physical therapists quick access to high quality images and concise discussions of the 200 most common pathologies visualized on CT and MRI for use at the point of care.
Market / Audience
Primary Market: Radiologic Technologists (7,500+ new rad techs per year in the USA); book would be recommended in RadTech programs, and required when there is a CT/MRI Pathology course or specialty. This would also appeal to students prepping for the ARRT exam.

Junior Residents and Medical Students (approx. 152,000 each year)
Primary Care Providers (MDs, PAs, NPs)
Physical Therapists

About the Book
CT & MRI Pathology: Second Edition is a portable reference of more than 200 common pathologies seen in CT and on MRI. It concisely reviews the pathology, etiology, signs and symptoms, imaging characteristics, treatment, and prognosis for each disease/disorder and includes crisp, high-quality images to accompany every discussion. New to the second edition are an additional 90 disease topics - bringing the total to 200, a new design, and 8 pages of color images.

There have been a number of technological changes in this field in the past five years since the last edition published. We can now see images with thinner slices, multiple axis, and a transition away from nuclear medicine as CT and MRI technology has been enhanced. As an example, five years ago, 16-slice CT scans were the norm; now it's 64-slice - this is a higher resolution and allows for much better treatment and diagnosis. The new edition will include state of the art images for each pathology covered.

Key Selling Features
200 common pathologies seen on CT & MRI CD-ROM will contain 400 high-quality images, many unique to the CD. Organized by body system for easy reference. Portable for quick lookups at the point of care 400+ state of the art CTs and MRIs with concise explanations of each pathology Written by a radiographic technologist and a radiologist
About the Authors
Michael L. Grey, MS, RT(R) (MR) (CT) is Assistant Professor of Radiologic Sciences at Southern Illinois University (Carbondale, IL). He actively teaches review courses for rad techs certifying in MR and CT.

Jagan M. Ailinani, MD is a radiologist and formerly Clinical Professor of Radiology and Community medicine at Southern Illinois University (Carbondale, IL).

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CURRENT Diagnosis and Treatment Emergency Medicine, Seventh Edition

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An easy-to-use guide to the diagnosis, treatment, and managemenet of the full range of clinical conditions seen in emergency medicine

For more than 70 years, professors, students, and clinicians have trusted LANGE for high-quality, current, concise medical information in a convenient, affordable, portable format. Whether for coursework, clerkships, USMLE prep, specialty board review, or patient care, there's a LANGE book that guarantees success.
This updated edition in the trusted CURRENT series is valuable to anyone practicing in an emergency department or acute-care setting. It emphasizes immediate management of life threatening problems, then covers the evaluation and treatment of specific disorders.
Authoritative, easy-access coverage for Emergency Department clinicians who needs answers NOW
Priority-based and problem-oriented organization encompasses all aspects of emergency medicine, including common emergencies, trauma, neonatal and pediatric emergencies Extensive at-a-glance algorithms facilitate quick management and diagnosis Comprehensive tables of drugs commonly used in the ED NEW chapters on beside ultrasound, procedural sedation, and pandemic flu MORE radiologic images throughout ALL chapters updated with the latest developments

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MBA in a Nutshell: The Classic Accelerated Learner Program

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Master MBA key concepts without stepping foot in a classroom <p>Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanfordwithout the heavy price tag and heavier classroom hours.</p>

<p>With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional lifestripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to:</p>

 Accelerate and increase incoming cash flow

Assess and rank investment opportunities

Evaluate company performance using financial statements

Follow step-by-step instruction to draft strategic business plans

Turn uncertain business forecasts into reliable estimates

Find ways to increase revenue and profit while dramatically reducing costs



<p>Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.</p>

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The latest advances in nanoelectronics

<p>This definitive volume addresses the state of the art in nanoelectronics, covering nanowires, molecular electronics, and nanodevices. Written by global experts in the field, Nanoelectronics discusses cutting-edge techniques and emerging materials, such as carbon nanotubes and quantum dots. This pioneering work offers a comprehensive survey of nanofabrication options for use in next-generation technologies.</p>

<p>Nanoelectronics covers:</p>

 Electrical properties of metallic nanowires

Electromigration defect nucleation in damascene copper interconnect lines

Carbon nanotube interconnects in CMOS integrated circuits

Printed organic electronics

One-dimensional nanostructure-enabled chemical sensing

Cross-section fabrication and analysis of nanoscale device structures and complex organic electronics

Microfabrication and applications of nanoparticle-doped conductive polymers

Single-electron conductivity in organic nanostructures for transistors and memories

Synthesis of molecular bioelectronic nanostructures

Nanostructured electrode materials for advanced Li-ion batteries

Quantum-dot devices based on carbon nanotubes

Carbon nanotubes as electromechanical actuators

Low-level nanoscale electrical measurements and ESD

Nanopackaging

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Acquire a thorough understanding of cardiac imaging!

A Doodys Core Title for 2019!

"I believe radiologists, cardiologists, and clinicians, as well as trainees, will find The Complete Guide to Cardiac CT to be an indispensable tool for learning the subject matter....It is practical in approach, but is solidly grounded in evidence-based medicine with a comprehensive review of the literature and timely references. The textbook provides an ideal resource for the cardiac imager and serves as an exceptional reference tool for understanding the anatomy and disease processes of the heart and coronary circulatory systems."--Theresa C. McLoud, MD, Dept. of Radiology, Massachusetts General Hospital, and Professor of Radiology, Harvard Medical School (from the foreword)

Based on the popular review courses of educator and radiologist Dr. Simeon Abramson, The Complete Guide to Cardiac CT is a timely, hands-on learning toolone that will help you master every important aspect of cardiac CT, from acquisition to interpretation. This unique guide translates complex concepts and topics into understandable, relevant subject matter and includes contributions from international leaders in cardiac CT.

Designed for the practical, day-to-day application of cardiac CT, the text also serves as a comprehensive visual resource more than 1000 laser-precise images and illustrations, all of which reflect the latest clinical acumen and cardiac imaging technology.

FEATURES
Focuses on the recognition, identification, and comprehension of heart and coronary circulatory pathology Valuable to clinicians at any experience level Logical 4-part organization consists of:
Technology section that encompasses coronary CT angiography technique, radiation concepts, and successful application of radiation dose reduction tools-plus a detailed review of strategies for overcoming suboptimal examinations, complete with case examples.
Coronary Arteries section that thoroughly examines plaque detection and characterization, stenosis assessment, stents and bypass grafts, and assessment of coronary artery anomalies.
Beyond the Coronary Arteries details cardiac CT anatomy; myocardial, pericardial and valvular pathology; electrophysiology applications; and congenital heart disease in both pediatric and adult populations.
Controversial topics focuses on the utilization of cardiac CT in the acute setting, institution of the triple rule-out protocol, and anatomic versus physiologic imaging with Rubidium PET/CT/ Helpful pedagogy includes numerous tables, diagrams, figures, and illustrations

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Effective Documentation for Physical Therapy Professionals, Second Edition

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Comprehensive textbook for the documentation material required in all Physical Therapy programs. Physical Therapy is one of the fastest growing professions in the US; if they want to get paid by third parties, they need to have a solid understanding of documentation. This book covers every aspect of documentation including reimbursement and billing, coding, legal issues, PT and PTA communication, as well as utilization review and quality assurance.

<p>Market / Audience<br/>
Primary market are the 30,000 PT students based in the US, attending 210 programs. Secondary market: 155,000 clinicians currently practicing.</p>

<p>The primary market for this book, students, has grown by 33% since 2003, when the first edition was published.</p>

<p>About the Book<br/>
From exercise prescriptions to patient evaluations, insurance forms, billing, and much moreEffective Documentation for Physical Therapy Professionals is your best choice for learning when, what, and how to document. Included are every essential aspect of documentation and many sample documents.</p>

<p>The easy-to-follow format gives you the professional guidelines, codes, and methodology you need to provide expert documentation.</p>

<p>Key Selling Features</p>

 Includes all aspects of documentation including reimbursement and billing, coding, legal issues, PT-PT and PT-PTA communication, and utilization review/quality assurance.

Sample documentation content, forms, exercises and questions are provided as appropriate.

Uses current APTA terminology and all pertinent professional association regulations.

Includes SOAP guidelines and examples as well as standardized forms and assessment tools

The most up-to-date, comprehensive documentation book for Physical Therapy students and practitioners on the market. Contains plenty of examples and exercises to provide practical knowledge to users of the text.



<p>Author Profiles<br/>
Eric Shamus, DPT, PhD, CSCS has taught national and international continuing education courses on Orthopeadics, Sports Medicine, and Manual Therapy, with a focus on documentation and reimbursement. He is presently a professor at Florida Gulf Coast University and works at an outpatient orthopedic facility in Fort Lauderdale.</p>

<p>Debra F. Stern, PT, MSM, DBA  is an Associate Professor at Nova Southeastern University in Fort Lauderdale, FL. She serves as a clinical instructor with a focus on geriatrics, neuromuscular disorders, and also coordinates service learning experiences for the school's PT department. She received her BS in Physical Therapy from SUNY Buffalo, her MSM from Rollins College, and her DBAS at Nova Southeastern.</p>

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Perfect Phrases for Writing Employee Surveys

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Hundreds of Ready-to-Use Phrases to Help You Create Surveys Your Employees Answer Honestly, Complete

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THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Generating honest, no-nonsense feedback through well-written surveys is the first step to dramatically increasing employee engagement, commitment, loyaltyand your companys bottom line.

Perfect Phrases for Writing Employee Surveys provides the tools for crafting precisely phrased surveys to deliver accurate information, so you can adjust your organizations practices accordingly. Inside are hundreds of words, phrases, and examples that remove the guesswork from an otherwise daunting process. This handy, time-saving guide helps you write surveys that measure:
Employee Engagement Leadership and Management Company Values and Ethics Organizational Culture Satisfaction with Work Environment Career Development

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The Master Swing Trader Toolkit: The Market Survival Guide

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With more than 50,000 copies sold, Alan Farleys The Master Swing Trader has become the definitive guide for maximizing profit from short-term price moves. Now in his highly anticipated companion volume, The Master Swing Trader Toolkit: The Market Survival Guide, Farley builds on his proven strategies and techniques and delivers new tips for consistently beating the marketstoday and in the future.

The Master Swing Trader Toolkit is a powerful application-oriented handbook that shows you how to identify and grow wealth from the opportunities resulting from the steep market crash. Additionally, this full-service volume offers prescriptions for prospering in the postcrash environment and provides guidance for finding new, reduced-risk market prospects during virtually any economic scenario to come.

The authors trading style has evolved since the publication of The Master Swing Trader. This follow-up companion helps you adapt and gain an edge as the author has, specifically in the vein of defensive trading, to achieve profitability in the modern electronic markets.

Because The Master Swing Trader Toolkit is a survival guide for the real world, Farley presents an abundance of authentic case studies to show his defensive trading strategies in action, and he illustrates a broad variety of other patterns and observations acting in specific market scenarios.

The Master Swing Trader Toolkit prepares you for success in the financial landscape of today and tomorrow with insightful, up-todate coverage on:
Cross-market analysis Convergence-divergence relationships Relative strength Managing multiple positions Remote trading Risk management
At its core, The Master Swing Trader Toolkit: The Market Survival Guide is a book about tape reading. The ticker tape is immune from manipulation, deconstruction, regulation, and fragmentation, which makes it the most powerful tool for attaining wealth. Get the most out of what you read by starting with The Master Swing Trader Toolkit.

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SuperCycles: The New Economic Force Transforming Global Markets and Investment Strategy

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A brilliantly original assessment of what caused the global crashand a practical plan for investing accordingly
Supercycles, according to international economist and strategist, Arun Motianey, are the continuous, long waves of boom and bust that undulate through the global economic and financial systems. More often than not, they are the result of policymakers' well-intentioned but misguided attempts to achieve price stability. In Supercycles, Motianey surpasses the traditional business cycle model ("Boom and Bust"), to provide a detailed, objective, and at times surprising explanation of global economics.

Drawing heavily on history and informed by cautious readings of a wide range of economic thought, Motianey critiques the way macroeconomics has been practiced by the major powers' central banks through the years.

Specifically, it was the banks' intervention, ostensibly in the quest for price stability that actually served to entrench price instability. Further, he makes a compelling case for the new tools we'll be using to manage the post-meltdown global economy, and even advises on investor portfolios to protect us from the likeliest scenarios that occur when a supercycle enters its terminal phase.

A cogent and impossible-to-ignore mixture of economics, finance, policy, risk management, and investment advice from a global perspective, Supercycles is certain to inform and inspire debate among investors, academics, and casual readers alike.

Reviews:

"Motianey is an engaging writer and Supercycles should be considered a must read for economic junkies. His ideas are fresh and innovative and he attempts to avoid the dogma that frequently leads those in the profession astray. I highly recommend it for those who want to gain greater perspective on the Credit Crisis and where we might be heading in its aftermath. --SeekingAlpha.com

"Highly readable. The pitch-perfect blend of the best economic thinking informed by the lessons from the past and the investment savvy of a veteran investment advisor at the top of his game." -- Thomas J. Trebat, Executive Director, Institute of Latin American Studies & Center for Brazilian Studies, Columbia University

"A provocative way of looking at the global economy. This book will make you stop and think." -- Peter Scaturro, Private Bank Executive

"This lively volume not only examines the big picture, but also provides practical advice for investors who are trying to prosper in this complex and challenging economic environment." -- Harvey S. Rosen, John L. Weinberg Professor of Economics and Business Policy, Princeton University

"Arun Motianey sheds light on some of the more ludicrous propositions of modern equilibrium economics. He describes how investment bankers and economists got it all wrongand the world is experiencing the disastrous consequences." -- Dr. Terry OShaughnessy, Fellow in Economics, St. Annes College, Oxford University

"Not all readers will agree with Motianey's savage criticism of the finance-driven modern economy, but few can read SuperCycles without having at least some of their preconceived notions challenged. A must-read for policymakers and investors." -- Dr. Kevin Hebner, Global Investment Strategist, Third Wave Global Investors

Required reading for those who do not want to get lulled into the conventional thinking -- David Martin, Chief Risk Officer, AllianceBernstein

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Get the BIG PICTURE of Medical Biochemistry and target what you really need to know to ace the course exams and the USMLE Step 1

300 FULL-COLOR ILLUSTRATIONS

Medical Biochemistry: The Big Picture is a unique biochemistry review that focuses on the medically applicable concepts and techniques that form the underpinnings of the diagnosis, prognosis, and treatment of medical conditions. Those preparing for the USMLE, residents, as well as clinicians who desire a better understanding of the biochemistry behind a particular pathology will find this book to be an essential reference. Featuring succinct, to-the-point text, more than 300 full-color illustrations, and a variety of learning aids, Medical Biochemistry: The Big Picture is designed to make complex concepts understandable in the shortest amount of time possible.

This full-color combination text and atlas features:
Progressive chapters that allow you to build upon what youve learned in a logical, effective manner Chapter Overviews that orient you to the important concepts covered in that chapter Numerous tables and illustrations that clarify and encapsulate the text Sidebars covering a particular disease or treatment add clinical relevance to topic discussed Essay-type review questions at the end of each chapter allow you to assess your comprehension of the major topics USMLE-style review questions at the end of each section Three appendices, including examples of biochemically based diseases, a review of basic biochemical techniques, and a review of organic chemistry/biochemistry

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Complete guidance on how to diagnose and treat neurologic emergencies in any acute care setting!

Uniquely organized by presenting complaint, Neurologic Emergencies helps you quickly identify, evaluate, stabilize, treat, and manage the full range of neurologic symptoms--from dizziness to trauma. Striking the perfect balance between thoroughness and readability, this trusted classic delivers the authoritative guidance you need to ensure the best possible outcomes possible for patients presenting with neurologic emergencies. The Third Edition has been updated with a valuable primer on neuroimaging technologies and includes the latest evidence-based treatment strategies and expert advice.

Features:
Organized by presenting symptoms, rather than by disease, for unmatched clinical relevance Written by a team of authors highly experienced in managing patients with neurologic complaints Numerous algorithms and tables offer immediate access to critical information Emphasizes patient history, physical exam, and rapid assessment
Everything you need to know in the acute care setting:
Review of Basic Neuroanatomy, Neuroimaging, Evaluation of a Neurologic Complaint, Altered States of Consciousness and Coma, Acute Focal Neurological Deficit, Acute Weakness, Movement Disorders, Headache; Acute Double Vision, Blindness, and Abnormal Pupils; Neurologic Trauma, Psychogenic Neurologic Problems, Seizures, Syncope, The Dizzy Patient, Neck and Back Pain

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Gregory L. Henry, Neal Little, Andy Jagoda, Thomas R. Pellegrino, Douglas J. Quint

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Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

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Turn online visitors into PAYING CUSTOMERS!

Youve gone through all steps of developing a powerful business presence on the Web-but its only the first step. Now, you have to make sure your visitors hit the Purchase button . . . before they start clicking through to your competitors site.

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesnt for multiple online marketing strategies, including:
E-mail Online searches Internet advertising Webinars Videos Social networking
Youll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, youll get interviews with global experts who reveal proven tactics theyve used to successfully turn Clicks into Customers.