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Fitzpatricks Color Atlas and Synopsis of Clinical Dermatology, Seventh Edition

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The world's #1 visual atlas of dermatology--updated to keep pace with today's practice

<p>"...should serve as a standard against which allfuture atlases will be measured..." -- The New England Journal of Medicine review of an earlier edition</p>

<p>This compact, diagnosis-speeding guide has virtually defined the field of dermatology for thousands of physicians, dermatology residents, and medical students across the globe. Spanning the entire spectrum of skin problems, it combines laser-precise color images of skinlesions with a concise summary outline of dermatologic disorders, along with the cutaneous signs of systemic disease. A color-coded 4-part organization facilitates review at a glance and features helpful icons denoting the incidence and morbidity of disease.</p>

<p>FEATURES</p>

More than 1,000 full-color images--many new to this edition

New sections reflect the very latest clinical perspectives on the diagnosis and treatment of all skin disorders shown

F ocus on a wide range of skin types highlights skin disease in different ethnic populations

Thoroughly updated coverage of etiology, pathogenesis,management, and therapy

ICD 9/10 codes included for each disease

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Klaus Wolff, Richard Allen Johnson, Arturo Saavedra

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Full-color flashcards derived from the field's most popular text

Derived from Fitzpatrick's Color Atlas and Synopsis of Clinical Dermatology, these flashcards represent 150 of the most commonly seen dermatologic problems and 100 rare or challenging cases. Each image includes diagnosis, clinical manifestation, differential diagnosis, diagnosis, and management.

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Klaus Wolff, Richard Allen Johnson, Arturo Saavedra

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Comic-Con and the Business of Pop Culture: What the Worlds Wildest Trade Show Can Tell Us About the Future of Entertainment

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The Comic-Con phenomenonand what it means for your business

The annual trade show Comic-Con International isnt just fun and games. According to award-winning business author and futurist Rob Salkowitz its a massive focus group and marketing megaphone for Hollywoodand in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.

Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries expanding influence on marketing, merchandising, and the entertainment industry.

Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

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Perfect Phrases for Project Management: Hundreds of Ready-to-Use Phrases for Delivering Results on Time and Under Budget

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THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

<p>As a project manager, your job is to ensure that every project is completed on time and on budget, which involves defining your objectives, understanding the processes, and communicating with clarity to team members. It all comes down to mastering the language of project management. Perfect Phrases for Project Management includes hundreds of words and phrases that will help you:</p>

 Clarify project goals

Define the scope and boundaries of the project

Estimate the time and resources needed for success

Create a powerful team to get the job done

Manage each stage of the process with confidence

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The best review of pulmonary physiology for the USMLE Step 1

<p>For more than three decades, Pulmonary Physiology has provided medical students and residents with a solid background in the areas of pulmonary physiology essential for a thorough understanding of clinical medicine. Pulmonary Physiology, 8e teaches you how and why the human respiratory system works--in a style and presentation that makes it easy to absorb and integrate with your knowledge of other body systems.</p>

<p>Features:</p>

 Every chapter includes learning objectives, summaries of key concepts, study questions, clinical examples, illustrations of essential concepts, and suggested readings

Provides detailed explanations of physiologic mechanisms and demonstrates how they apply to pathologic states

Helps you to understand the basic concepts of pulmonary physiology well enough to apply them with confidence to future patients

Delivers concise yet in-depth coverage of every important topic, including: Function and Structure of the Respiratory System

Mechanics of Breathing

Alveolar Ventilation

Blood Flow to the Lungs

Ventilation-Perfusion Relationships

Diffusion of Gases and Interpretation of Pulmonary Function Tests

Transport of Oxygen and Carbon Dioxide in the Blood

Acid-Base Balance

Control of Breathing

Nonrespiratory Functions of the Lung

The Respiratory System Under Stress, including exercise, altitude, diving, and sleep

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The Computer Incident Response Planning Handbook:  Executable Plans for Protecting Information at Risk

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Uncertainty and risk, meet planning and action.

Reinforce your organizations security posture using the expert information contained in this tactical guide. The Computer Incident Response Planning Handbook: Executable Plans for Protecting Information at Risk shows you how to build and manage successful response plans for the cyber incidents that have become inevitable for organizations of any size. Find out why these plans work. Learn the step-by-step process for developing and managing plans built to address the wide range of issues organizations face in times of crisis.
Contains the essentials for developing both data breach and malware outbreak response plansand best practices for maintaining those plans Features ready-to-implement CIRPsderived from living incident response plans that have survived the rigors of repeated execution and numerous audits Clearly explains how to minimize the risk of post-event litigation, brand impact, fines and penaltiesand how to protect shareholder value Supports corporate compliance with industry standards and requirements, including PCI, HIPAA, SOX, and CA SB-24

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N. K. McCarthy, Matthew Todd, Jeff Klaben

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Biochemistry and Genetics Pretest Self-Assessment and Review 5/E

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PreTest is the closest you can get to seeing the USMLE Step 1 before you take it!

500 USMLE-style questions and answers!

Great for course review and the USMLE Step 1, PreTest asks the right questions so youll know the right answers. Youll find 500 clinical-vignette style questions and answers along with complete explanations of correct and incorrect answers. The content has been reviewed by students who recently passed their exams, so you know you are studying the most relevant and up-to-date material possible. No other study guide targets what you really need to know in order to pass like PreTest!

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Praise for THE APPLE EXPERIENCE
"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."
--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!"
--Garr Reynolds, author of Presentation Zen and The Naked Presenter

"At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

"An exciting resource for any business owner in any country who wants to reimagine the customer experience."
--Loic Le Meur, CEO, LeWeb

"Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business."
--Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction

"Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today."
--Peter Steinlauf, Chairman, Edmunds

"This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. "
--Dan Roam, author of The Back of the Napkin and Blah Blah Blah

Reinvent your business to deliver Apple-like customer satisfaction and profits

In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.

Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apples retail space and learning about Apples vision and philosophy. Using insights and data from these sources, he breaks down Apples customercentric model to provide an action plan with three distinct areas of focus:
Inspire Your Internal Customer with training, support, and communications that create a feedback loop for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products
With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.
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The Ultimate Guide to Choosing a Medical Specialty, Third Edition

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You owe it to yourself to read this book before you choose a medical specialty!

The Ultimate Guide to Choosing a Medical Specialty, 3rd edition delivers a well-researched, insiders look at the complex issues medical students face when choosing a medical specialty. Supported by first-hand knowledge, useful facts and statistics plus the authors personal experience and gut-level reports from current residents -- this unique guide provides everything necessary to compare specialties and make a confident decision.

The Ultimate Guide to Choosing a Medical Specialty, 3rd edition is divided into two sections: Part 1 Planning Your Medical Career delves into the main issues surrounding the choice of your medical specialty. These twelve chapters provide everything you need to begin making this major decision from how to research each specialty to how to apply for residency. Part 2 Specialty Profiles features chapters devoted to each of the 20 major specialties. It provides important information such as the latest salary information, employment data, and match statistics.

Features:
An insiders look at different areas of medicine -- with specialty chapters written by physicians just out of residency training Candid and revealing descriptions of each specialty Profiles of the major specialties, including those to which you may have had little exposure, such as radiation oncology A concise, up-to-date guide to the residency application and matching process A chapter with valuable advice to help you maximize your success in obtaining a residency position in each field Updated to include alternative career paths for MDs, such as laboratory science, the military, MD/MBA, and MD/JD

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Pharmacology PreTest Self-Assessment and Review 14/E

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PreTest is the closest you can get to seeing the test before you take it!

500 USMLE-type questions and answers!

Great for course review and the USMLE Step 1, Pharmacology PreTest asks the right questions so youll know the right answers. Youll find 500 clinical-vignette style questions and answers along with complete explanations of correct and incorrect answers. The content has been reviewed by students who recently passed their exams, so you know you are studying the most relevant and up-to-date material possible. No other study guide targets what you really need to know in order to pass like PreTest!

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Roadmap to Postgraduate Training in Pharmacy

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A must read for every pharmacy student
Market: Pharmacy students (35,000) Experts in the field discuss residency, fellowships, and additional degrees
Related McGraw-Hill Title:
Freeman: The Ultimate Guide To Choosing a Medical Specialty
978-0-07-145713-2 * 0-07-145713-5 * Paperback * $35.00MD

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P. Brandon Bookstaver, Celeste N. Rudisill- Caulder, Kelly M. Smith, April D. Quidley

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PeopleSoft PeopleTools Data Management and Upgrade Handbook

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Master Oracles PeopleSoft PeopleTools Data Administration and Upgrade Toolset

Maximize data integrity, maintain peak application performance, and keep your PeopleSoft environment up to date. PeopleSoft PeopleTools Data Management and Upgrade Handbook explains the latest techniques and provides best practices, case studies, and programming examples. Find out how to develop and deploy data mover scripts, audit database health, apply patches, and generate project comparison reports. This Oracle Press guide offers thorough coverage of Oracles PeopleSoft life cycle management tools.
Understand PeopleSoft PeopleTools architecture Manage metadata using PeopleSoft Application Designer Create and execute PeopleSoft Data Mover scripts Learn how to use PeopleSoft Data Archive Manager Read best practices for applying updates, patches, and fixes Implement PeopleSoft change control features Build automated functional tests Plan and execute application and platform upgrades

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Rudolphs Pediatrics Self-Assessment and Board Review

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Add the authority of Rudolph's Pediatrics to your Pediatric Board Examination review!

<p>Rudolph's Pediatrics Self-Assessment and Board Review is a fast, efficient, and engaging way for you to incorporate the contents of Rudolph's Pediatrics into your board preparation. This powerful study guide delivers more than 1,500 questions that focus on epidemiology, pathophysiology, presenting symptoms, clinical decision making, therapeutics, and prognosis of different pediatric disorders. Concise answer explanations illustrate key points and include references to pertinent sections in Rudolph's Pediatrics for more in-depth coverage of the topic. You'll find everything you need in one comprehensive review: questions, referenced answers, full-color illustrations, and the expertise of the field's leading text.</p>

<p>FEATURES</p>

 More than 1,500 multiple-choice questions with fully explained answers referenced to Rudolph's Pediatrics, Twenty-Second Edition

An emphasis on important clinical issues

An organization that simulates Rudolph's Pediatrics to facilitate side-by-side study

Numerous full-color images to test your visual diagnostic skills

Designed to help you quickly assess your knowledge and remediate areas of weakness

Valuable for certification/recertification or as a clinical refresher

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Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War

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The New Economic Strategy for Winning the Capitalist Cold War

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Praise for Strategic Capitalism

Richard DAveni understands that managing competition between the United States and Chinaand their quite different forms of capitalismwill occupy leaders on both sides of the Pacific for decades to come and will shape the first half of the 21st century more than any other factor. This book is a welcome addition to a vitally important debate.
Ian Bremmer, president of Eurasia Group and author of Every Nation for Itself

Understanding the pluses and minuses of modern capitalism, in more than a sloganeering way, is the great challenge for corporations and for government from North America to Europe to East Asia. Strategic Capitalism is a valuable contribution to clear thinking about this imperative.
James Fallows, The Atlantic, and author of China Airborne

Professor DAveni is a business provocateur extraordinaire. He tells you the straight scoop and will never cave to conventional wisdom unless there is proof that it is right. Strategic Capitalism is another example of DAvenis ability to synthesize a complex topic down to its key elements.
Bill Achtmeyer, Founder, Chairman, and Managing Partner of The Parthenon Group

The Capitalist Cold War Has Begun

The United States and its economic allies are under attack by a force unlike any they have ever faced. China and other emerging nations are competing for markets around the world using their own versions of capitalismand, thus far, they are winning handily.

In Strategic Capitalism, one of the worlds leading authorities on global business strategy, Richard DAveni, describes how the economic cold war began, how it is being played out now, and how the West can change the course of events in its favor.

Brilliantly conceivedand sure to ignite passions on both sides of the political aisleStrategic Capitalism calls for an end to the economic idealism that dominates the national dialog. It also calls for a cold, hard focus on reality, which is this: government-managed capitalist systems consistently outmaneuver and outperform the traditional laissez-faire capitalism of the West.

With refreshing levels of thoroughness, knowledge, and detachment, DAveni describes the competitive landscape today. These are the facts:
The worlds best competitorswith China in the leadhave adopted elements of managed capitalism, in which government and businesses work together toward a single aim. Chinas objective is clearto displace the United States as the worlds economic leader by becoming the global rule maker. If the West does not act soon, it stands to lose everything it holds most dear: financial prosperity, economic freedom, geopolitical power, national security, and even democratic values.
This is disruptive innovation on a global scale. But instead of companies using breakthrough products and brands to gain market share, nations are devising game-changing economic systems to seize influence overand beyondthe global economy.

Bleak as the situation may be, DAveni contends that the West can reverse the trends currently tilting the global balance of power.

In order to meet the challenges of the future, America must revisit long-held assumptions about economics and economies, seriously consider radical alternative policies, and embrace the concept of Strategic Capitalism.

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Infectious Diseases A Clinical Short Course 3/E

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LEARN THE PRINCIPLES OF CLINICAL INFECTIOUS DISEASES IN JUST THIRTY DAYS

<p>Infectious Diseases: A Clinical Short COURSE is a concise overview of this important field designed to help the busy physician, medical student, nurse practitioner, and physician assistant to understand, diagnose, and treat common infectious diseases. This unique self-instruction book is organized by system/region as opposed to pathogenssimulating how common pathogens and disorders would be encountered in rounds or in practice.</p>

<p>By indicating the number of days that should be allotted to the study of each chapter, the author has created a schedule for completion of each lesson. A wide array of tables that summarize the methods of clinical assessment, anti-infective agent doses, and drug toxicities--facts that do not require memorization, but do need to be referred to when caring for patients--facilitate this condensed learning schedule. There is no better resource for learning to associate pathogens with the corresponding impact on patients than Infectious Diseases.</p>

<p>FEATURES</p>

 Key Points summarize the most important facts when managing each infection and facilitate board review

Guiding Questions begin each chapter

An estimate of the potential severity of each disease gives you a sense of how quickly you should initiate treatment

Numerous case examples highlight real-world clinical application of the content

Dozens of color plates depict major pathogens

All chapters have been updated to reflect the most current treatment and diagnostic guidelines from the Infectious Diseases Society of America

NEW! Antibiograms for each major antibiotic class provide a visual depiction of the spectrum of each individual antibiotic; a table listing the most commonly used outpatient antibiotics and their dosing; and much more

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Abnormal Returns: Winning Strategies from the Frontlines of the Investment Blogosphere

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A smart, back-to-the-basics approach for generating abnormally high returns

Turn the TV on and youll hear a chorus of voices telling you where, when, why, and how to invest your money. Founder and editor of the popular investing blog Abnormal Returns Tadas Viskanta has some advice: Dont listen to them. The truth is, all that noise will just confuse you.

In Abnormal Returns, Viskanta reveals the simple truths about fixed income investing, risk management, portfolio management, global investing, ETFs, and active investing. In no time, youll have the knowledge you need to address your portfolio issues with skill and confidence.

Prices are low and access to quality information is more abundant than ever. Now is the time to kick your investing into high gear with Abnormal Returns.

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The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store

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Praise for The IKEA Edge

A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.
Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001

With Anders Dahlvigs recommendations, we could solve many of the worlds problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool.
Gordon Roddick, cofounder of The Body Shop

The IKEA Edge is a fascinating case study of an entrepreneurial companys growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a good, value-driven company and managing for profit. Anders Dahlvig proves it can be done.
Antonia Axson Johnson, Chairperson, Axel Johnson AB

About the Book:

With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the worldall while maintaining its reputation as one of the worlds best corporate citizens.

In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and badby combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together.

The IKEA Edge serves as an expansive case study for doing good business while being a good business. Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long termfour principles that can be applied in any business, in any industry. social and business agendaand it continues to grow, even during the worst global recession in history. In a time when the publics trust of business has hit bottom, such an approach to business is more critical than ever.

A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

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Customers First:  Dominate Your Market by Winning Them Over Where It Counts the Most

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B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the worldusing the very process outlined in this book.
BERT JACOBS, chief executive optimist, The Life is good Company

B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain highly profi table brand lovers rather than stalk new customers, then carefully read this book. B.J. wisely outlines why this is vital and importantly, how to actually do it in todays marketplace!
DARRYL DC COBBIN, president, Brand Positioning Doctors, and former VP of Marketing, 20th Century Fox

Customers First tells the truth. I got a shiver up my back reading this book: What if my competitors read this and follow B.J.s advice? I dont care what size business you run, you could and should do exactly as this book instructs. As I was reading, I kept thinking of ways to get my customers to tell me how to be better.
DAVID RATNER, owner, Daves Soda and Pet City
MASTER THE SCIENCE OF MARKET DOMINATION...
Brand Lovers are the best of your best customers. They power Harley-Davidson to the top of the enthusiast motorcycle market; theyre the core of Apples dominant position in portable devices; and theyre the reason why no other premium grocery chain can take a bite out of Whole Foods market share.

Customers First, by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through Brand Modeling, the objective and scientific analysis of your organizations performance across a wide range of situations. An accurate Brand Model will arm you with hard data to pinpoint and engage your brands most passionate customersand give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your businesss DNA to help you build an unbeatable competitive advantage.
Through examples of real-world success storiesamong them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlinesand a detailed sample case study that shows effective Brand Modeling practices in action, Customers First delivers strategic insights and proven techniques for you to: Differentiate your products in ways that are meaningful to your best customers Drive growth by creating brand extensions that are a natural fit with your existing products Significantly improve marketing ROI by avoiding customers not interested in your brand Visually and verbally communicate brand values that resonate with your best customers
Brand Modeling evolves the current state of marketing to a new level of sophistication. In Customers First, B.J. Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding (and pleasing) your most valuable ally in the battle for market dominance: The Brand Lover.

B.J. BUENO is founder and managing partner of The Cult Branding Company, the premiere Brand Modeling and consumer insight research firm. He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers.

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Social Media for Social Good: A How-to Guide for Nonprofits

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Currencies After the Crash:  The Uncertain Future of the Global Paper-Based Currency System

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The Uncertain Future of the Global Paper-Based Currency System (EBOOK)

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From the brightest minds in the fielda revealing look at how countries use their currencies to achieve prosperity . . . and the coming repercussions
Bloomberg Television's Sara Eisen sheds light on the complex global financial system through this illuminating collection of essays. She hand selected the creme de la creme of authors from the world's most prestigious academic institutions and esteemed professional organizations to sharefor the first time in printtheir observations and deductions on the topics that matter most to you and your future wealth, including:

THE RELATIONSHIP BETWEEN CURRENCIES AND FINANCIAL CRISES
THE FLAWS WITHIN THE INTERNATIONAL EXCHANGE RATE SYSTEM AND THEIR CONSEQUENCES
HOW EMERGING MARKETS FIT INTO THE CURRENT AND FUTURE EXCHANGE RATE FRAMEWORK
THE IMPACT EXCHANGE RATES HAVE ON FREE TRADE AND ECONOMIC GROWTH
WHAT DEFINES A "SAFE HAVEN" CURRENCY AND ITS ROLE
POTENTIAL SOLUTIONS TO THE CURRENT ECONOMIC PROBLEMS

"Today's fiat currency system is based upon trust among market participants, politicians, and central bankers--and that trust is assembled around the reserve currency that enjoys an exorbitant privilege. The reserve status is in doubt in a post financial crisis era but alternatives are lacking. . . . This book is a great guide on how the global currency system is morphing into apotential new standard, but not without the necessary volatility."Ben Emons, Senior Vice President, Portfolio Manager, PIMCO