# data[].attributes.description
Proven strategies for maximizing employee commitment and performance

As a manager, you know that employee performance is your most important assetbut are you making smart, well-thought-out efforts to leverage it to its fullest?

Managers Guide to Performance Management helps you get the most out of your people by focusing on performance planning (instead of appraising), creating a dialog (instead of issuing directives), and solving problems (instead of pointing blame). Learn how to:
Work with employees to create goals that are beneficial to everyone Observe, gather data on, and document performance Conduct performance reviews in a cooperative, collaborative way Address thorny situations proactively and professionally Leverage the powerful but often misunderstood process of progressive discipline
Briefcase Books, written specifically for todays busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

+ Clear definitions of key terms and concepts
+ Tactics and strategies for managing performance
+ Tips for executing the tactics in the book
+ Practical advice for minimizing the possibility of error
+ Warning signs for when things are about to go wrong
+ Examples of successful performance management
+ Specific planning procedures, tactics, and hands-on techniques

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All the guidance you need to enhance your understanding and clinical application of ultrasound

<p>Includes DVD with video of key techniques</p>

<p>Surgical and Interventional Ultrasound offers a thorough survey of image-guided treatments in the OR, in the endoscopy suite, and at the bedside. This one-stop clinical companion spans virtually every kind of surgical and interventional specialty that utilizes ultrasound and delivers high-yield perspectives on using these techniques to ensure accurate clinical decision making.</p>

<p>FEATURES:</p>

 An all-in-one primer for ultrasound--packed with valuable how-to's and insights that take you through the basic exam and the full scope of interventions

Essential content for residents that supplements training in surgery residency programs--from the Focused Assessment with Sonography for Trauma (FAST) exam, to intraoperative ultrasound and ultrasound-guided procedures such as breast biopsy or radiofrequency ablation

Up-to-date, multidisciplinary focus on surgical and interventional ultrasound covers the array of procedures for which ultrasound is increasingly utilized

Full-color illustrations with hundreds of ultrasound images

Valuable opening chapter on the physics of ultrasound, which enables better quality images and a better understanding of image interpretation

Important chapter on advanced technologies highlights 3D ultrasound imaging and contrast ultrasound, drawing attention to their safe and effective implementation in surgical practice

Emphasis on ultrasound-guided anesthesia explains how ultrasound can enhance the precision of regional anesthetic procedures

Instructive companion DVD features clips of key diagnostic and interventional techniques

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Securing the Clicks Network Security in the Age of Social Media

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Defend against corporate espionage launched from social networks

<p>Protect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains the latest threats along with detailed fixes, best practices, and "from the headlines" case studies. Find out how to analyze risk, implement robust security protocols, and enforce social media usage policies. Regulatory compliance, online reputation management, and incident response are also covered in this comprehensive volume.</p>

 Assess your global social media presence and identify vulnerabilities

Establish solid security policies at every level of your organization

Allocate resources for planning, administration, and corrective action

Monitor usage by employees, clients, competitors, and the public

Block cyberstalking. phishing, malware, and identity theft exploits

Guard intellectual property rights, trademarks, copyrights, and logos

Preserve your brand image using online reputation management tools



<p>Gary Bahadur is the founder and CEO of KRAA Security [www.kraasecurity.com/social-media-security], which protects organizations from threats through a combination of prevention services. He was the cofounder and CIO of Foundstone, Inc.</p>

<p>Jason Inasi is CEO and cofounder of The Factory Interactive {www.thefactoryi.com], a digital design and marketing agency, and president of Inasi Group, an international, multidisciplinary, technology advisory firm.</p>

<p>Alex de Carvalho is vice president of business development and community at VoxMed, cofounder of The Startup Forum, director of social media at Medimix International, and adjunct professor of social media at the University of Miami.</p>

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Gary Bahadur, Jason Inasi, Alex de Carvalho

# data[].attributes.description
An engaging and effective way to learn all the essential anesthesia procedures

More than any other text, Anesthesia Unplugged, 2e disarmingly demystifies anesthesiology. Featuring an easy-to-navigate atlas-style design, this skill-sharpening book delivers step-by-step instruction on the entire spectrum of perioperative, ambulatory, regional, and general procedures.

Essential for anesthesiology residents, student registered nurse anesthetists, medical students with an interest in anesthesiology, and Intensive Care Unit personnel, Anesthesia Unplugged, 2e features:
Authoritative, complete coverage of all relevant anesthesia procedures, from the IV and laryngoscopy, to the combined spinal-epidural and transesophageal echocardiography An efficient organization featuring one procedure per chapter Critical information broken down into manageable chunks and templates ideal for busy residents and clinicians 600 high-quality photographs and illustrations that put key anesthesia procedures into proper clinical perspective Amusing insights you wont get anywhere else with chapters that include: The Mask of Zorro: Mask Ventilation; Whiz-Bang Intubation Gizmos; PICC Lines Just Really, Really Long IVs; Goodnight, Sleep Tight: Setup and Mask Induction for Pediatric Patients; The Lungs Not Down, You Idiot! Lung Isolation; Thoracic EpiduralsWhats the Big Deal?; Stand By Me: The Femoral Arterial Line

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Christopher Gallagher, Steven Ginsberg, Michael Lewis, Christine Park, Deborah Schwengel

# data[].attributes.name
Pharmaceutical Care Practice: The Patient-Centered Approach to Medication Management, Third Edition

# data[].attributes.description
Pharmaceutical Care Practice, 3e provides the basic information necessary to establish, support, deliver, and maintain medication management services. This trusted text explains how a practitioner delivers pharmaceutical care services and provides a vision of how these services fit into the evolving healthcare structure.

Whether you are a student or a practicing pharmacist seeking to improve your patient-care skills, Pharmaceutical Care Practice, 3e provides the step-by-step implementation strategies necessary to practice in this patient-centered environment. This practical guide to providing pharmaceutical care helps you to:
Understand your growing role in drug therapy assessment and delivery Learn an effective process for applying your pharmacotherapeutic knowledge to identify and prevent or resolve drug therapy problems Establish a strong therapeutic relationship with your patients Optimize your patients well-being by achieving therapeutic goals Improve your follow-up evaluation abilities Documents your pharmaceutical care and obtain reimbursement Work collaboratively with other patient care providers
The patient-centered approach advocated by the authors, combined with an orderly, logical, rational decision-making process assessing the indication, effectiveness, safety, and convenience of all patient drug therapies will have a measurable positive impact on the outcomes of drug therapy.

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Robert J. Cipolle, Linda M. Strand, Peter C. Morley

# data[].attributes.description
Pathophysiology Flash Cards contain 240 clinical cases that challenge you to apply principles to real life scenarios.
Each two-sided card features a clinical case and challenges you to diagnose the condition Provides a clear explanation of the underlying physiology Allows you to brush up on system-specific disorders A super-effective way to prepare for pathophysiology courses and board exams Student and peer reviewed for the most relevant material possible

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Building and Managing a Cloud Using Oracle Enterprise Manager 12c

# data[].attributes.description
Master Cloud Computing with Oracle Enterprise Manager 12c

<p>Gain organizational agility, foster innovation, and lower TCO by adopting a service-oriented, cloud-based IT solution. Building and Managing a Cloud Using Oracle Enterprise Manager 12c thoroughly explains how to architect, configure, and manage components of a public or private cloud lifecycle. Discover how to choose the right architecture, deploy applications, govern self-service provisioning, monitor users, and implement security. This Oracle Press guide features best practices and case studies from the authors experiences as Oracle product managers.</p>

 Plan and deploy a flexible cloud infrastructure

Configure Oracle Enterprise Manager 12c Self Service Portal

Bundle applications using Oracle Virtual Assembly Builder

Set up, manage, and monitor IaaS, PaaS, and DBaaS

Meter usage and establish chargeback policies

Work with large-scale clouds and enforce compliance

Manage cloud service levels

Diagnose and repair bottlenecks and faults

# data[].attributes.author
Madhup Gulati, Adeesh Fulay, Sudip Datta

# data[].attributes.name
Community and Clinical Pharmacy Services: A step by step approach.

# data[].attributes.description
A STEP-BY-STEP GUIDE TO IMPLEMENTING ADVANCED PHARMACY SERVICES IN COMMUNITY AND CLINIC SETTINGS

<p>Community and Clinical Pharmacy Services teaches pharmacy students and practicing pharmacists how to provide advanced levels of pharmacy services in community and clinic settings designed to help patients achieve specific health goals and treat common disease states. This unique text provides practical--rather than merely ideological--ways for pharmacists to utilize their extensive clinical knowledge and fill a major gap in American health care. It discusses barriers, necessary skills, required knowledge, and issues related to preparation, interventions, patient outcomes, economic aspects, and marketing considerations for therapeutic areas commonly addressed in the outpatient setting.</p>

<p>The beginning of the book delves into the general management skills necessary to provide and implement advanced patient care services, including documentation, patient interviewing, and medication therapy management. Important chapters discuss disease states that would most likely be amenable to development of pharmacy services, including:</p>

 Asthma

Smoking Cessation

Diabetes

Hypertension

Osteoporosis

Obesity



<p>Also covered are immunizations, anticoagulation, and cardiometabolic services. The disease state chapters include learning aids such as summary points, first-hand accounts from experienced pharmacists who have implemented pharmacy services for that particular condition, a simulated patient case, and multiple-choice questions.</p>

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Mastering Trade Selection and Management: Advanced Strategies for Long-Term Profitability

# data[].attributes.description
Proven Trading Techniques for Lowering Risk and Increasing Profits

In Mastering Trade Selection and Management, market strategist Jay Norris provides proven strategies for generating profits on a consistent basisunder all economic conditions. The secret lies not in predicting the market but rather in carefully managing your trade from beginning to end.

Norris gives you step-by-step instructions for selecting a market to trade, and determining which direction to trade the market, what to look for prior to trading, and when to enter and exit a trade. Mastering Trade Selection and Management takes the guesswork out of trading by showing you how to:
Measure the effects employment, government interest-rate policy, and consumer confidence have on a market Determine what levels need to be breached to signal a change of trend Implement a monitoring system to gauge when the current trend is holding or changing Analyze markets down to an intraday level to identify historical support and resistance levels Avoid emotional pitfalls that might lead you to make poor decisionssuch as exiting a trade too early or failing to pull the trigger on a trade signal
Norriss simple five-step system for trading will make you a more consistent and profitable trader. Using the wealth of graphs, charts, and trading examples inside, you can research, set up, and test your trades in order to fine-tune them for the real world. You risk no money and qualify yourself to make more trades that are lucrative.

From planning to execution to exit, the blueprints to the fine art of trading are now in your hands with Mastering Trade Selection and Management.

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JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!

<p>Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.</p>

<p>Managers Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:</p>

 Manage your companys online reputation

Set internal policies on the proper use of social media

Build "rivers" of information to outsmart the competition

Implement social tools internally to support virtual teams

Forecast the next trends in social media



<p>Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:</p>

 Key Terms: Clear definitions of concepts and jargon

Smart Managing: Tactics and strategies for managing social media in the workplace

Tricks of the Trade: Insider tips for getting the most out of social media

Mistake Proofing: Common pitfalls and how to avoid them

Caution: Warning signs to keep an eye out for

For Example: Stories and insights from the front lines of social media management

Tools: Specific procedures, tactics, and hands-on techniques

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Female Pelvic Medicine and Reconstructive Surgery

# data[].attributes.description
A unique combination medical reference and full-color surgical atlas on female pelvic medicine and reconstructive surgery
An essential clinical companion and an outstanding practical review, Female Pelvic Medicine & Reconstructive Surgery is the most comprehensive single-volume resource available on urogynecology. It delivers a solid introduction to this growing subspecialty and thoroughly covers its underlying principles with an emphasis on diagnostic techniques and management strategies. Authored by a team of international experts, the book is enhanced by hundreds of original full-color photographs and illustrations that provide step-by-step guidance on key surgical procedures.

Female Pelvic Medicine & Reconstructive Surgery is logically divided into four sections:

Fundamental Topics--Includes essentials such as epidemiology, anatomy of the pelvic floor, mechanisms of disease, and evaluation of the patient with pelvic floor dysfunction

Disease States--Covers lower urinary tract dysfunction, functional anorectal disorders, pelvic organ prolapse, and other pelvic floor disorders

Clinical Management--Details pessaries, physical therapy, behavioral therapy, the use of graft materials in reconstructive surgery, peri-operative and post-operative medical evaluation and care, and incorporating new treatments into clinical practice

Surgical Atlas--Reviews surgical instrumentation and illustrates surgery for stress urinary incontinence, pelvic organ prolapse, fistula repair, anal incontinence, and covers the management of surgical complications

# data[].attributes.author
Rebecca G. Rogers, Vivian Sung, Cheryl B. Iglesia, Ranee Thakar

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Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

# data[].attributes.description
Ride your personal brand to the highest level in your field!

A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.
DONNY DEUTSCH, television host and Chairman, Deutsch Inc.

Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.
ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible

I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzannes book, I am confident readers will find the match that works best for them.
JONATHAN RECKFORD, CEO, Habitat for Humanity International

Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.
MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents Organization

Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.
ANDREW SOBEL, author of All for One and Clients for Life

About the Book

Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.

What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.

Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.

No two sets of values, principles, vision, and skillsthe foundation of every successful CEO brandare alike. Whether youre a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. Its not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can:
Connect with key audiences Elevate your leader profile Attract and retain the best talent Create business opportunities Shape a high-performance culture Drive long-term value within your company
Its not about crafting a leadership style out of thin air in order to influence people and get ahead. Its about discovering your own personal leadership style. Its about connecting with others authentically. Its about instituting change that benefits the company and the people in it.

Youre about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.

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Influencing Powerful People : Engage and Command the Attention of the Decision-Makers to Get What You Need to Succeed

# data[].attributes.description
Influence the Influencers in Your Life

"I've known Dirk Schlimm for years, and observed with admiration his ability to work effectively with powerful people while sustaining his own core values. His topic is important, and his experience has given him a deep practical wisdom."
--Jim Collins, author, Good to Great

"For every 'powerful person' who has influenced history, there are three or four people behind the scenes without whom history would never have changed. Vision and drive for implementation are never enough. Dirk Schlimm's book is about how to accomplish the work of real change in the real world by doing the hard work that rarely gets noticed."
--Governor Howard Dean, Chairman Emeritus, The Democratic National Committee

"Influencing Powerful People provides invaluable insights into this dynamic--insights that will assist anyone to be more effective and successful."
--Peter Jewett, Chair, Corporate Department, Torys LLP

About the Book

Dealing with powerful people can be intimidating. Many of them have reached the height of achievement through a combination of charm, confidence, and rilliance, and they certainly deserve our dmiration and respect. More than likely, owever, they also succeeded as a result of their relentless drive and, in the process, developed reputations for being intense, demanding, and temperamental. How do you keep up with such individuals, gain their confidence, contribute to their enterprise, and ensure that your ideas count?

Influencing Powerful People provides you with the tools you need to connect and get results with key influencers and decision makers--chief executives, department heads, supervisors, and anyone else in a position of authority. Author Dirk Schlimm, who has frontline experience working with "larger-than-life" leaders, provides sixteen proven rules for working successfully with the powerful people in your life--whether your boss, client, partner, associate, or international counterpart. These rules include:
Adopt the role of a "helper" Counter ego with humility Appreciate who they are and what they do Do the things they can't Become an effective counterweight
It's not about giving up your values or telling them what they want to hear--in fact, what powerful people need most often is your loyalty and unbiased perspective. It's about learning to build a relationship and communicating in a way that gets their attention. It's about strategically managing and adapting your everyday behavior so that the powerful people in your life gain confidence in you, appreciate your contribution, and listen to you when charting their course.

No matter what your level in an organization, Influencing Powerful People holds the key to ensuring that you make an impact, earn respect, and progress to even greater achievement and responsibility.

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Oracle Fusion Middleware 11g Architecture and Management

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Master All Aspects of Oracle Fusion Middleware Management

<p>Govern a unified platform for agile, intelligent business applications using the detailed information contained in this Oracle Press book. Oracle Fusion Middleware 11g Architecture and Management explains the entire suite of Oracle Fusion Middleware components and lays out core use cases, best practices, and step-by-step administrative instructions. Discover how to provision servers and clusters, configure Web services, manage portals, and optimize the performance of the full stack of Oracle Fusion Middleware components. Monitoring, diagnosing, and security are also covered in this definitive resource.</p>

 Understand key architectural concepts behind Oracle Fusion Middleware 11g

Create and deploy Oracle WebLogic Server domains and clusters

Set up and manage applications built using Oracle Application Development Framework

Maximize the value of your Oracle SOA Suite environments

Manage portals and Enterprise 2.0 services from Oracle WebCenter

Secure deployments with Oracle Platform Security Services and Oracle Identity Management

Understand Oracle Exalogic and Oracle Virtual Assembly Builder

# data[].attributes.author
Reza Shafii, Stephen Lee, Gangadhar Konduri

# data[].attributes.description
Extreme Availability and Scalability--Up and Running With DB2 pureScale

<p>DB2 is a leading-edge hybrid data server that offers optimum storage, scalability, and availability. DB2 pureScale is a new technology primarily optimized for scale-out transactional processing clusters in an active-active manner. This succinct guide will show you how DB2 with pureScale can deliver transparent application scalability, the ability to deliver agile-like computing to your transaction systems, and extreme availability.</p>

<p>This book, together with IBM DB2 9 New Features (McGraw-Hill, 2007) and Break Free with DB2 9.7 (McGraw-Hill, 2009), provides you with the comprehensive knowledge you need to get started with the latest DB2 release. Try the new features by downloading DB2 Express-C 9.7--it is free to develop, deploy, and distribute (with no user and database size limitations) and features pureXML technology. Go to ibm.com/db2/express.</p>

 Discover the benefits your business can achieve with the agility provided by DB2 pureScale

Find out how applications can be transparently scaled

Reduce the risk and cost of business growth through umlimited capacity

# data[].attributes.author
Paul Zikopoulos, Aamer Sachedina, Matthew Huras, Paul Awad

# data[].attributes.description
A complete guide to the management and restoration of water in karst environments

<p>Written by the co-chair of the Karst Commission of the International Association of Hydrogeologists, this book addresses the unique challenges related to the characterization, management, and protection of karst aquifers, which are present on all continents and numerous oceanic islands. Water in Karst describes karst hydrogeology and hydrology, surface watergroundwater interactions, site investigation, data collection, delineation of drainage areas, groundwater extraction, regulatory issues, and water vulnerability and restoration. Predictive modeling methods and solutions to resource contamination and overexploitation are included. Photos, diagrams, and an eight-page color insert illustrate the concepts presented in this practical, comprehensive reference.</p>

<p>WATER IN KARST COVERS:</p>

 Karst aquifers

Flow measurements and analysis

Drainage areas in karst

General principles of water management

Regulations and education

Predictive models

Floods, droughts, and climate change

Groundwater extraction

Engineering regulation of karst aquifers and springs

Vulnerability of water in karst

Restoration of water in karst

# data[].attributes.name
The Dentsu Way:  Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency

# data[].attributes.description
The breakthrough marketing strategy from the world's most innovative advertising agency

<p>One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.</p>

<p>The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set.</p>

<p>This game-changing book:</p>

 Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields

Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST

Provides nine of Dentsu's newest original tools and analysis methods



<p>Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.</p>

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Master Oracle Fusion Applications

<p>Administer a fully integrated application management framework across your enterprise using the detailed information contained in this Oracle Press guide. Managing Oracle Fusion Applications first explains key principles and then logically groups utilities into practical, ready-to-use toolboxes. Learn how to build lifecycle models, deliver dynamic business intelligence, optimize performance, mitigate risk, and integrate the latest Web 2.0 and social networking features. Compliance, security, and testing techniques are also covered in this comprehensive resource.</p>

 Understand the components and architecture of Oracle Fusion Applications

Plan, develop, and implement an effective application management plan

Resolve reliability issues with Oracle Enterprise Manager

Configure and deploy applications from the Oracle WebLogic Server Administration Console

Adjust run-time parameters using Java Management Extensions and MBeans

Generate and distribute reports using Oracle Business Intelligence 11g

Establish solid user authentication, access control, and data protection policies

Work with Oracle Fusion Governance, Risk, and Compliance Intelligence

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Conversations That Win the Complex Sale (PB)

# data[].attributes.description
Win more deals with the perfect sales story!
Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.
Karen Quintos, CMO and SVP, Dell Inc.

The concepts outlined in this book are critical skills to building a world-class presales organization.
Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP

Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. Weve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.
Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company

The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!
Ken Powell, Vice President, Worldwide Sales Enablement, ADP

The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.
Aron Ain, CEO, Kronos

About the Book:

In todays highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competitionor you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their storythe one in which they are the heroes and they achieve success.

Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.

Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.

With Conversations That Win the Complex Sale, youll learn how to:
Differentiate yourself from the competition by finding your Value Wedge Avoid parity in your value propositions by creating Power Positions Create a message that can literally double the number of deals you close Spike customer attention and create Wow in your conversations Prove all your claims without resorting to lists of boring facts and statistics
Your competitors are out there telling their own corporate storya story customers dont want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.

Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in todays crowded markets.

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Color Atlas and Synopsis of Cardiovascular MR and CT (SET 2)

# data[].attributes.description
Interpret, Diagnose, and Treat with this Case-Based Atlas of Cardiac Images

<p>INCLUDES DVD WITH VIDEO SEGMENTS OF ABNORMAL READINGS</p>

<p>Color Atlas and Synopsis of Cardiovascular MR & CT does more than help you interpret cardiac and vascular CT and MR images  it also provides valuable guidance on the diagnosis and management of patients undergoing those tests.</p>

<p>Presented in a concise, easy-to-read design that is perfect for busy clinicians, the book features a comprehensive collection of more than 360 cardiac images and includes coverage of normal anatomy, radiographic anatomy, indications, contraindications, interpretations, and patient management. To add real-world clinical relevance, each topic includes case scenarios keyed to state-of-the-art illustrations. Many chapters open with a concise yet informative introduction, and each chapter concludes with references for further study.</p>

<p>Color Atlas and Synopsis of Cardiovascular MR & CT opens with informative chapters on the fundamentals of cardiovascular magnetic resonance and the basics of coronary and cardiovascular computed tomography.</p>

<p>Topics include:</p>

 Ischemic Myocardial Disease

Coronary Artery Disease

Acquired Nonischemic Myocardial Disease

Genetic Myocardial Disease

Cardiovascular Magnetic Resonance in Valvular Heart Disease

The Aorta

Congenital Heart Disease

Cardiac Masses

Pericardial Disease

Pulmonary Hypertension