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***IF YOU WANT TO UPDATE THE INFORMATION ON YOUR TITLE SHEET, THEN YOU MUST UPDATE COPY IN THE "PRODUCT INFORMATION COPY" FIELD. COPY IN THE "TIPSHEET COPY" FIELD DOES NOT APPEAR ON TITLE SHEETS.***
From McGraw-Hill: the teachers' and parents' most trusted source for first-rate educational materials! Student-friendly math activity books for home study, with little or no parental guidance needed.
About the Book
Each book in this series helps primary-school students learn and practice basic math skills they'll need in the classroom and on standardized NCLB tests. Printed in 4-color throughout; with numerous special high-interest features.

Key Selling Features
Attractive 4-color page design creates a student-friendly learning experience. All pages are filled to the brim with activities for maximum educational value. High-interest features and real-world applications enliven the learning experience and hold student interest Week-by-week summer study plans support use as a "summer bridge" learning and reinforcement program. All content aligned to state and national standards Instructional content is scaffolded; students are shown examples, then prompted through the process of solving problems independently. Complete review of Grade 3 math aligned to the new "common core" state standards Week-by-week study plans support use as "summer bridge" program for children entering Grade 3 Drill and practice to reinforce learning
Market / Audience
The market for these books consists of parents who are anxious because their children have to take NCLB tests or because their children are falling behind in school. Other parents will buy the books simply because their children need or want additional practice to reinforce school-taught skills.

Sales for this type of workbook always peak in late spring when parents look for "summer bridge" study aids. A week-by-week summer study plan included in the book supports this use.

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Structural Design of Low-Rise Buildings in Cold-Formed Steel, Reinforced Masonry, and Structural Timber

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A concise guide to the structural design of low-rise buildings in cold-formed steel, reinforced masonry, and structural timber

<p>This practical reference discusses the types of low-rise building structural systems, outlines the design process, and explains how to determine structural loadings and load paths pertinent to low-rise buildings. Characteristics and properties of materials used in the construction of cold-formed steel, reinforced masonry, and structural timber buildings are described along with design requirements. The book also provides an overview of noncomposite and composite open-web joist floor systems. Design code requirements referenced by the 2009 International Building Code are used throughout. This is an ideal resource for structural engineering students, professionals, and those preparing for licensing examinations.</p>

<p>Structural Design of Low-Rise Buildings in Cold-Formed Steel, Reinforced Masonry, and Structural Timber covers:</p>

 Low-rise building systems

Loads and load paths in low-rise buildings

Design of cold-formed steel structures

Structural design of reinforced masonry

Design of structural timber

Structural design with open-web joists

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J. R. Ubejd Mujagic, J. Daniel Dolan, Chukwuma G. Ekwueme, David A. Fanella, Roger A. LaBoube

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McGraw-Hill Specialty Board Review Anatomic Pathology

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

More than 1,500 Q&A and 450 full-color illustrations provide the ultimate review for the Anatomic Pathology Board Examination

<p>McGraw-Hill Specialty Board Review: Anatomic Pathology is the perfect way for residents to prepare for the Anatomic Pathology Board Examination and for practicing pathologists to prepare for recertification. You will find everything you need in one comprehensive, full-color review...multiple-choice questions with detailed answer explanations, hundreds of full-color illustrations, suggested readings, and case-based scenarios.</p>

<p>FEATURES</p>

 More than 1,500 multiple-choice questions and answers

Answers to questions include discussion of the salient features of the entity, diagnostic pitfalls, and differential diagnosis; and an explanation of the incorrect choice

More than 450 full-color, high-resolution gross and microscopic images

Covers all areas of anatomic pathology practice, such as pulmonary, bone and soft tissue, immunopathology, and more

Valuable review articles and references provided at the end of each chapter

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Deepa Patil, Deborah Chute, Richard Prayson

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The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

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"The social customer is your NEW customer. And if you dont recognize it, they will be someone elses new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Dont just buy this book: invest in the content. Actually, invest time to implement the content."
JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM!

"This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently."
RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword

"Ive seen the future of marketing and it delivers in less than 300 pages. Adam Metzs The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, its dangerous."
CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow

About the Book

IF you look at the people who follow your company via social media simply as "social media users," youre missing a much bigger picture. They are, above all, your customersand as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long.

Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers clickand how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all youll need to know to transform your businessnot just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always applywhatever the technology and whatever the social media. Youll learn:
How to transform your brand into a coveted "Social Object" Where your brand currently stands with your social customersand how to mobilize your customers to get the word out The "The Ten Commandments of Social Customer Relationship Management" How to harness the power of collaboration How to delight your customers and win loyalty through individualized Treatment What terms like "Social Marketing" and "Social Sales Insights" really meanand why they can be vital to business success
Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovatorsranging from upstart punk bands to absolute giants like Burger King and SAPall designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.

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Take it step-by-step for pre-calculus success!

The quickest route to learning a subject is through a solid grounding in the basics. So what you wont find in Easy Pre-calculus Step-by-Step is a lot of endless drills. Instead, you get a clear explanation that breaks down complex concepts into easy-to-understand steps, followed by highly focused exercises that are linked to core skills--enabling learners to grasp when and how to apply those techniques.
This book features: Large step-by-step charts breaking down each step within a process and showing clear connections between topics and annotations to clarify difficulties Stay-in-step panels show how to cope with variations to the core steps Step-it-up exercises link practice to the core steps already presented Missteps and stumbles highlight common errors to avoid
You can master pre-calculus as long as you take it Step-by-Step!

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The Zappos Experience: 5 Principles to Inspire, Engage, and WOW

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Make every day a WOW day for your customers, your staffand your bottom line!

In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.
Eric Ryan, method cofounder and person against dirty

If youre looking for an inspirational path for creating a likable, trustworthy, and wow! organization, youve hit the mother lode.
Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions

This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Dont just read it; use it.
Tony Hawk, professional skateboarder and author of HAWKOccupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO

Thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success.
Mark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Dont Need a Title to Be a Leader

Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable.
Seth Godin, author of Poke the Box

About the Book:

ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives.

Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does itand how you can do it in your industry.

The Zappos Experience takes you throughand beyondthe playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the big picture leadership methods that have earned the company $1 billion in annual gross sales during the last ten yearswith almost no advertising. Michelli breaks the approach down into five key elements:
Serve a Perfect Fitcreate bedrock company values Make it Effortlessly Swiftdeliver a customer experience with ease Step into the Personalconnect with customers authentically S T R E T C Hgrow people and products Play to Winplay hard, work harder
When you enhance the customer experience, increase employee engagement, and create an energetic culture, you cant help but succeed. Zappos has woven these five key components into a seamless strategy thats the envy of business leaders.

Now that strategy is yours.

With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.

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A concise introduction to the study of medication utilization and safety in large populations of people

Understanding Pharmacoepidemiology is a clear, engagingly written roadmap to mastering the important concepts and methods of pharmacoepidemiology. It explains what pharmacoepidemiology is, how pharmacoepidemiology studies are conducted, and how to interpret findings. You will learn the importance of pharmacoepidemiology, basic terminology used in research, and the data sources, study designs, and statistical analyses employed in pharmacoepidemiology research. Upon completing Understanding Pharmacoepidemiology you will have a better understanding of how to evaluate the associations between medication utilization and outcomes.

Each chapter includes these valuable learning aids:
A list of learning objectives Case studies or examples Discussion questions Tables and Figures You will also find a glossary of important words and terms.
The content you need to understand the concepts and methods of pharmacoepidemiology:
Introduction to Pharmacoepidemiology: Principles of Epidemiology Applied to the Study of Medication Use, Study Designs in Pharmacoepidemiology: Using Secondary Data in Pharmacoepidemiology; Biostatistics and Pharmacoepidemiology: Other Methodological Issues; Evaluation of Pharmacoepidemiology Literature; Medication Utilization Patterns; Medication Safety and Pharmacovigilance; and FDA Perspectives on Post-market Drug Safety.

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Electrical Power Systems Quality, Third Edition

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THE DEFINITIVE GUIDE TO POWER QUALITY--UPDATED AND EXPANDED

<p>Electrical Power Systems Quality, Third Edition, is a complete, accessible, and up-to-date guide to identifying and preventing the causes of power quality problems. The information is presented without heavy-duty equations, making it practical and easily readable for utility engineers, industrial engineers, technicians, and equipment designers. This in-depth resource addresses the essentials of power quality and tested methods to improve compatibility among the power system, customer equipment, and processes.</p>

<p>Coverage includes:</p>

 Standard terms and definitions for power quality phenomena

Protecting against voltage sags and interruptions

Harmonic phenomena and dealing with harmonic distortion

Transient overvoltages

Long-duration voltage variations

Benchmarking power quality

International Electrotechnical Commission (IEC) and Institute of Electrical and Electronics Engineers (IEEE) standards

Maintaining power quality in distributed generation systems

Common wiring and grounding problems, along with solutions

Site surveys and power quality monitoring

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Roger C. Dugan, Mark F. McGranaghan, Surya Santoso, H. Wayne Beaty

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Color Atlas of Cosmetic Dermatology, Second Edition

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A visual guide to diagnosis and treatment, this is a second edition of the very popular and only ATLAS of cosmetic dermatology to cover diagnosis, treatment, and procedures all in the same reference.

<p>About the Book<br/>
This book covers all non-malignant skin problems in a richly illustrated format that makes the information you need easy to find and to see. All topics include background, diagnosis, indications, contraindications, and treatment options, including medical and surgical treatments. Dosages are present for medical treatments, and descriptions/photos/techniques are given for surgical options.</p>

<p>Key Selling Features</p>

 Information is presented in an easy-to-access and easy-to-digest bulleted format.

Richly illustrated with more pictures than text to show the reader what they really need to know.

Includes both medical and surgical management of all cosmetic dermatologic problems.

All the information you need about treating non-malignant skin conditions in one resource.

Shows you what you need to know with rich program of over 500 full-color illustrations.



<p>Market / Audience<br/>
Dermatologists (18,000); Plastic Surgeons (10,000)</p>

<p>Dr. Zeina Tannous, Dr. Sandy Tsao, and Dr. Matthew Avram are Professors at Harvard University Medical School and practice at the Massachusetts General Hospital in Boston MA.</p>

<p>Author Profiles<br/>
Dr. Marc Avram (New York, NY) is Clinical Professor of Dermatology at New York University and practices on 5th Avenue in New York City.</p>

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Zeina Tannous, Mathew Avram, Marc Avram, Sandy Tsao

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Color Atlas & Synopsis of Sexually Transmitted Diseases, Third Edition

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An unmatched collection of full-color clinical images of common and rare sexually transmitted diseases

A Doody's Core Title for 2019 & 2024!

From the authors extensive private collection of clinical photographs comes the latest edition of this classic atlas of sexually transmitted diseases. The third edition of Color Atlas & Synopsis of Sexually Transmitted Diseases offers a succinct outline presentation that features color photographs for each disorder, accompanied by a concise overview of epidemiology, clinical manifestations, the physical examination, diagnosis and management, and prevention. Coverage of each condition includes one more clinical case studies.

Color Atlas & Synopsis of Sexually Transmitted Diseases, Third Edition includes about twenty percent new photographs, and the text has been entirely rewritten to include the latest information on epidemiology and treatment. A new chapter reviews the global epidemiology of HIV and AIDS as well as other STDs, and the chapter on HIV and AIDS has been substantially expanded. You will also find an important overview section on the clinical approach to patients with STDs. While written primarily for the clinician, it is an excellent resource for patient education and for nonprofessionals interested in STDs.

This unique atlas covers:
Bacterial sexually transmitted diseases Viral sexually transmitted diseases Clinical syndromes
This is an outstanding clinical guide to confirm your next diagnosis and a quick source of up-to-date information on tests and treatment.

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Get the business results you want by creating and executing a solid plan!

One simple thing usually makes the difference between business success and failure: a well-laid plan. Whether you want to enact a long-term strategic initiative or set short-term revenue targets, Managers Guide to Business Planning provides the tools and techniques for developing a workable plan everyone will support. Youll learn how to:
Measure success Prioritize initiatives Run business reviews Create a budget Engage employees
Theres no reason to experience false starts, waste money, or dissatisfy customers in your business endeavors. Managers Guide to Business Planning has tried-and-true methods that can be applied to any situation.

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In-depth Details on Piping Systems

Filled with examples drawn from years of design and field experience, this practical guide offers comprehensive information on piping installation, repair, and rehabilitation. All of the latest codes, standards, and specifications are included.

Piping Systems Manual is a hands-on design and engineering resource that explains the reasons behind the designs. You will get full coverage of materials, components, calculations, specifications, safety, and much more. Hundreds of detailed illustrations make it easy to understand the best practices presented in the book.

Piping Systems Manual covers:
ASME B31 piping codes Specifications and standards Materials of construction Fittings Valves and appurtenances Pipe supports Drafting practice Pressure drop calculations Piping project anatomy Field work and start-up What goes wrong Special services Infrastructure Strategies for remote locations

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HVAC Systems Design Handbook, Fifth Edition

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A complete, fully revised HVAC design reference

Thoroughly updated with the latest codes, technologies, and practices, this all-in-one resource provides details, calculations, and specifications for designing efficient and effective residential, commercial, and industrial HVAC systems.

HVAC Systems Design Handbook, Fifth Edition, features new information on energy conservation and computer usage for design and control, as well as the most recent International Code Council (ICC) Mechanical Code requirements. Detailed illustrations, tables, and essential HVAC equations are also included. This comprehensive guide contains everything you need to design, operate, and maintain peak-performing HVAC systems.

Coverage includes:
Load calculations Air- and fluid-handling systems Central plants Automatic controls Equipment for cooling, heating, and air handling Electrical features of HVAC systems Design documentation--drawings and specifications Construction through operation Technical report writing Engineering fundamentals-fluid mechanics, thermodynamics, heat transfer, psychrometrics, sound and vibration Indoor air quality (IAQ) Sustainable HVAC systems Smoke management

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Manager's Guide to Operations Management

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The secrets to improving operations while maintaining the highest quality

How do you operate at maximum efficiency with minimum cost? Managers Guide to Operations Management addresses one of the most pressing business issues of our time by offering easy-toimplement advice on creating the most effective, streamlined operations possible. This quick-reference guide explains how to:
Improve your production processes Boost quality using the Six Sigma approach Manage supply chains and inventory Forecast, plan, and schedule efficiently
With Managers Guide to Operations Management, you have the tools you need to ensure a smooth, steady work flow while producing products and services of the highest qualitythe secret to business success.

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Inside the Civano Project (GreenSource Books)

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A Case Study of Large-Scale Sustainable Neighborhood Development

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A First-Hand Look at the High-Performance Civano Development

This GreenSource book offers a complete survey of Civano, the largest high-performance mixed-use community in the United States. Located in Tucson, Arizona, Civano encompasses high standards of resource conservation, sustainability, and solar energy use.

Inside the Civano Project features insider information on the planning, funding, building, and management of this development, which integrates residential communities with shopping, workplace, school, and civic facilities, as well as parks and natural open spaces. The book discusses the zoning and building code guidelines, sustainable building materials, energy standards, and water conservation technologies that make Civano ahead of its time.

Inside the Civano Project covers:
Behind-the-scenes preconstruction discussions Site analysis, planning, and zoning Insights from members of the Civano development team The Congress for the New Urbanism The LEED-Neighborhood Development program Public/private land development strategies The Urban Lands Act The Integrated Method of Performance and Cost Tracking (IMPACT) System Energy and water use monitoring Photographs of Civano Challenges, pitfalls, and lessons learned throughout Civano's development

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A Builder's Guide to Wells and Septic Systems, Second Edition

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A fully updated professional reference to wells and septic systems

Don't let septic systems sink your budget! This essential guide is filled with expert advice on selecting and installing high-performance, cost-efficient wells and septic systems that will boost your bottom line.

A Builder's Guide to Wells and Septic Systems, Second Edition, is completely up to date with the latest International Code Council International Private Sewage Disposal Code information. This handy resource covers new procedures and products, including green construction materials. Get coverage of virtually every aspect of wells and septic systems, such as how to:
Evaluate property for wells and septic systems Protect your company's interests during bidding Assess soil studies and septic designs Choose the best well and septic system for each property Work with gravel-and-pipe, chamber-type, and gravity septic systems Troubleshoot and solve well and septic system problems Landscape septic system areas

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Perfect Phrases for Real Estate Agents & Brokers

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The Right Phrase for Every Situation...Every Time<p>In our current real estate climate, it's more important than ever to have the right words at your fingertips. Whether you're new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you'll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close the deal. This easy-to-use, quick-reference guide gives you:</p>

Hundreds of quick, ready-to-use words and phrases

Coverage of every situation you'll face, from meeting a new client to finalizing the sale

Winning approaches that persuade prospects and generate sales

Expertise from a top realtor educator and author

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Sonography in Obstetrics & Gynecology: Principles and Practice, Seventh Edition

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The most authoritative guide to sonography in obstetrics and gynecologynow in full color

Companion website includes images, case studies, and more

Written by radiologists and ob/gyns to provide a balanced perspective, this standard-setting guide is both a clinically relevant reference text and atlaspresented in full color for the first time. It expertly examines the full spectrum of disorders and conditions youre likely to encounter in gynecologic and maternal-fetal care, supported throughout by more than 2,000 detailed sonographic illustrations. Youll also find the latest procedures and diagnostic guidelines for the use of sonography in ob/gyn, including 3D and 4D image processing, transvaginal sonography, and color Dopler sonography.

The book opens with general obstetric sonography, covering such pivotal topics as normal pelvic anatomy and fetal echocardiography, before moving into fetal anomalies and disorders. Risk assessment and therapy, including first trimester screening and amniocentesis, are explored in the next section, while the remaining parts of the book focus on maternal disorders, gynecological sonography, and the newest complementary imaging modalities.

Features
The most trusted, accessible compendium of sonography in obstetrics and gynecology for residents and practitioners, filled with precise illustrations that add clarity to the texts content All-inclusive coverage of everything from sonographic operating instruments and screening the fetal patient for syndromes and anomalies, to diagnosing the female patient for cysts, infertility, and incontinence NEW! Full-color format to aid readability and ease of use NEW! Up-to-date information on the significant advances made in three dimensional and even four-dimensional Doppler technology NEW! Learning aids: a key points section in each chapter; skill-building clinical scenarios; a stronger focus on differential diagnosis; multiple visuals (figure, illustration, or table) on each page; and helpful chapter-opening summaries NEW! Companion website filled with concept-clarifying images, video loops, case studies supplemented by Q&As, plus cutting-edge insights on a range of integral sonography topics NEW! SI Units incorporated throughout

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Arthur C. Fleischer, Eugene C. Toy, Wesley Lee, Frank A. Manning, Roberto Romero

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The Express Route to USMLE Excellence in Pathology

You'll never find an easier, more efficient, and more focused way to ace pathology and pathology-related questions on the USMLE and course examinations than USMLE Road Map. Designed to provide maximum learning in minimum time this unique review offers a concise, creative, and well-illustrated new approach to mastering pathology.

Features
USMLE Shortcuts for effective USMLE preparation Outline Format with a two-color presentation guides you through the most important areas in pathology Hi-Yield Facts promote comprehension and recall Over 90 Images , including photomicrographs and clinical pictures Rapid Review Glossary defines common terms, diseases, signs, syndromes, and bodies Learning tips and tricks garnered from years of interaction with students just like you Clear explanations from instructors with the experience to know the questions you would ask

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George R. Wettach, Thomas W. Palmrose, Terry Morgan

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Today's Leading Guide to Federal Aviation Rules and Regulations-Now Updated with the Latest Changes

The only edited and annotated guide to federal aviation regulations, AIM/FAR 2008 arms you with the latest federally required rules for general aviation flying, including all new Transportation Security Administration requirements. This updated aviation tool presents new second-in-command qualifications, new helicopter procedures, SAAAR instrument approaches, key FAA regional office phone numbers, and unmanned aircraft alerts.

Packed with over 200 detailed illustrations, this unrivaled resource contains an up-to-date aeronautical information manual, covering air navigation...lighting and visual aids...airspace...air traffic control and procedures...emergency procedures...safety of flight...medical facts... charts and publications...and helicopter operations. The book also provides selected aviation web sites, a pilot/controller glossary, and a comprehensive index. Bigger and better than ever, AIM/FAR 2008 features:
Study suggestions for test and flight review VOT sites and frequencies Light Sport Plane Regulations Access to year-round online updates with late-breaking developments The following new material: new second-in-command qualifications; new helicopter procedures; new directories to weather web sites, aviation facilities, officials, NTSB, and more
Inside This Updated Guide to Critical Aviation Information and Rules
Aeronautical Information Manual: Air Navigation Lighting and Visual Aids Airspace Air Traffic Control Air Traffic Procedures Emergency Procedures Safety of Flight Medical Facts Charts and Publications Helicopter Operations Pilot/Controller Glossary Federal Aviation Regulations Transportation Security Regulations Selected Aviation Web Sites