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How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community

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SIGN ON. SAY HELLO.

START MAKING MONEY.

With a population in the millions and a monthly growth rate of 20 percent, Second Life is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:
Create a cool avatar and connect with residents Adapt your business for the virtual environment Play for profit--and bring your dreams to life

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Chasing the Rabbit: How Market Leaders Outdistance the Competition and How Great Companies Can Catch Up and Win, Foreword by Clay Christensen

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Spears reputation as a thought leader is recognized by elite media, publications, and conferences including Harvard Business Review, The New York Times, Boston Globe, Bloomberg Business Radio, the Shingo Prize, and the Association for Manufacturing Excellence

The pioneering insights in Chasing the Rabbit are based on original thinking in the tradition of Jim Collins, C.K. Prahalad, Clayton Christensen, and Michael Porter.

Spear is one of the most astute business thinkers and prolific writers to emerge in the recent past; his Harvard Business Review articles are among its most popular reprints.

Spear is a four-time Shingo Prize winner and a winner of the McKinsey Award

Includes examples from global market leaders including Toyota, Vanguard, Southwest Airlines, Massachusetts General Hospital, and Alcoa

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Grown Up Digital: How the Net Generation is Changing Your World

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:
How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

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Perfect Phrases in Italian for Confident Travel

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The No Faux-Pas Phrasebook for the Perfect Trip

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More than your average phrasebook, this portable title shows you how to be a well-mannered visitor and speak the local language in the correct context

Any phrasebook can give you a line listing of essential phrases. But if you use a phrase or term without knowing the correct way to use it, you can find yourself in an embarrassing situation.

Perfect Phrases in Italian for Confident Travel addresses this problem expertly. Yes, you get the basics but you get a lot more background and guidance on how to use these words and phrases correctly without making a faux pas. With the confidence that you are using a phrase correctly, you will enjoy a smoother adventure in Italy.

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Moving The Earth: The Workbook of Excavation Sixth Edition

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The definitive guide to earthmoving and machines--fully updated

<p>"The most comprehensive source of basic excavation information available." -- Construction Methods & Equipment</p>

<p>"The down-in-the-dirt standard work for the excavation industry." -- Military Engineer</p>

<p>Completely revised throughout for the latest methods, equipment, and regulations, Moving the Earth, Sixth Edition is the industry-standard source of practical expertise for the excavation and construction industries. This all-inclusive workbook covers every aspect of site preparation and management, and details every machine and vehicle needed to perform each task.</p>

<p>The Sixth Edition includes new information on international developments in earthwork construction, updated OSHA excavation safety standards, and both SI and U.S. customary units. Detailed and comprehensive, this practical, on-the-job guide is as indispensable as your hard hat.</p>

<p>THE WORK:</p>

Land clearing and controls

Surveys and measurements

Rock, soil, and mud

Basements

Ditching and dewatering

Ponds and earth dams

Landscaping and agricultural grading

Roadways

Blasting and tunneling

Pit operation

Costs and management



<p>THE MACHINES:</p>

Basic information

Revolving shovels and excavators

Conveyor machinery

Tractors and bulldozers

Front-end loaders

Scrapers and trucks

Grading and compacting machinery

Compressors and drills

Auxiliary equipment

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Crisis Leadership Now: A Real-World Guide to Preparing for Threats, Disaster, Sabotage, and Scandal

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Why do some managers shine during a high-level crisis while others stumble? Those who have an action plan in place are the ones who can react quickly, manage rumors, and respond to victims and stakeholders sincerely and adequately while keeping their organization afloat.

Leading crisis management expert Laurence Barton has spent more than two decades consulting with top companies on how to anticipate and respond to workplace threats and tragedies. In Crisis Leadership Now he offers concrete solutions for managing disruptive events-from industrial accidents and acts of violence to embezzlement, product recalls, and terrorism. Barton takes you through his journey of advising senior executives on crisis events and examines:
The characteristics that define a true crisis Proven strategies to help you understand and respond to early warning signals Ways to mitigate threatening situations How to effectively communicate your decisions in a timely manner to employees, shareholders, customers, and other constituencies
In this forward-looking guide, Barton applies his corporate insider's insight to numerous case studies, demonstrating how such catastrophes happen to real companies and real people every day. These studies form a framework for building crisis management thinking into your company's strategic toolbox. Anticipating all forms of trouble, advising senior management and boards of directors about potential events, and devising a business recovery plan will allow your organization to rebound should tragedy strike.

Barton has also created an indispensable sample crisis management plan, and includes detailed templates for addressing a wide spectrum of incidents and threats. Arming you with an arsenal of strategies, tools, and know-how, Crisis Leadership Now ensures that your company's leaders will demonstrate confidence and implement solutions in the midst of chaos.

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How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog

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Blogging for Dollars!

Whether youre an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. Theyll walk you through every step of the blogging process, and theyll even share their most profitable tricks of the trade.
Generate income using various types of ads Tap into the power of other blogs Maximize searches for more hitsand more money
Every blogger and website owner needs to read this book.Bill Hartzer, billhartzer.com

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Biomedical Engineering and Design Handbook, Volume 2

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Volume 2: Biomedical Engineering Applications

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A State-of-the-Art Guide to Biomedical Engineering and Design Fundamentals and Applications

The two-volume Biomedical Engineering and Design Handbook, Second Edition, offers unsurpassed coverage of the entire biomedical engineering field, including fundamental concepts, design and development processes, and applications. This landmark work contains contributions on a wide range of topics from nearly 80 leading experts at universities, medical centers, and commercial and law firms.

Volume 2 provides timely information on breakthrough developments in medical device design, diagnostic equipment design, surgery, rehabilitation engineering, prosthetics design, and clinical engineering. Filled with more than 400 detailed illustrations, this definitive volume examines cutting-edge design and development methods for innovative devices, techniques, and treatments.

Volume 2 covers:
Medical Product Design FDA Medical Device Requirements Cardiovascular Devices Design of Respiratory Devices Design of Artificial Kidneys Design of Controlled-Release Drug Delivery Systems Sterile Medical Device Package Development Design of Magnetic Resonance Systems Instrumentation Design for Ultrasonic Imaging The Principles of X-Ray Computed Tomography Nuclear Medicine Imaging Instrumentation Breast Imaging Systems Surgical Simulation Technologies Computer-Integrated Surgery and Medical Robotics Technology and Disabilities Applied Universal Design Design of Artificial Arms and Hands for Prosthetic Applications Design of Artificial Limbs for Lower Extremity Amputees Wear of Total Knee and Hip Joint Replacements Home Modification Design Intelligent Assistive Technology Rehabilitators Risk Management in Healthcare Technology Planning for Healthcare Institutions Healthcare Facilities Planning Healthcare Systems Engineering Enclosed Habitat Life Support

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Closing the Innovation Gap:  Reigniting the Spark of Creativity in a Global Economy

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Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazine

Does innovation come about by luck or hard work? Is it a flash of inspiration or the result of careful management? Are innovators born or taught? In Closing the Innovation Gap, Judith Estrin provides the answers to these and other questions critical to our future. A technology pioneer and business leader, Estrin describes what will be required to reignite the spark of innovation in business, education, and government--ensuring our long-term success in the global economy.

Innovation does not occur in a vacuum. It grows from the interplay of three drivers of creative change--research, development, and application. Estrin calls this dynamic the Innovation Ecosystem, explaining how these communities work together to create sustainable innovation.

Closing the Innovation Gap covers:
America's role as the primary driver of global innovation after World War II--explaining what worked, the subsequent decline, and how to regain traction The fundamentals required to nurture innovation, including five simple but important values for transforming your organization into a force for productive change How you can ensure that your business benefits from a thriving Innovation Ecosystem Examples from both established companies, start-ups, and research labs that illustrate the power of innovation in providing a decisive business advantage and foundation for growth
Leaders in business and public service must think beyond short-term financial results and understand the impact of globalization and an accelerated pace of change on future economic growth, says Estrin. With Closing the Innovation Gap as your guide, business leaders will gain key insights into identifying their needs, asking the right questions, testing new ideas, and successfully leading their organization to the frontiers of twenty-first-century innovation.

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More than $2 trillion is traded in the foreign exchange every day, and many experts believe this figure will double in the next five years. Fortunately for spot currency traders, the high-volume periods in this market are predictably moved by information released from government and informational agencies, typically on Wednesdays and Fridays at 8:30 a.m. Knowing this gives the Forex trader tremendous analytical advantage, and in Forex Shockwave Analysis, veteran online spot currency trader James Bickford offers reliable techniques and know-how to capitalize on the violent disruptions that happen at these times.

When a severe breakout up or down occurs in an otherwise well-behaved time series, it's called a shockwave, and Forex Shockwave Analysis offers unprecedented focus on identifying, analyzing, and categorizing this unique pattern in the foreign exchange market. It not only helps independent investors isolate and recognize recurring shockwave personality traits, but it also gives insight into the reactive phase immediately following the shockwave. Fundamental analysis is covered to provide complete coverage, but playing this market's action can be most highly profitable when the streaming data available today is used to reveal critical properties and characteristics about the underlying currency pair. This book equips you with the four most important methods of technical analysis:
Pattern recognition Econometric models Crossover trading systems Wave theory
Forex Shockwave Analysis is packed with practical information for mastering shockwave trading, including a refined minimum reversal algorithm that converts raw security data (OHLC quotes) to swing data, numerous charts and diagnoses based on activity, range, and interaction, as well as fifteen case studies demonstrating how covered material works in the real world. This highly visual book is also outstandingly designed to serve as a computer-side reference that equips you with eleven appendices filled with all the tools you need to gain a distinct advantage while working online in your currency trading platform.

Shockwaves occur over the course of a few minutes, and with Forex Shockwave Analysis, you can effectively profit off them for a lifetime.

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Perfect Phrases in German for Confident Travel

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The No Faux-Pas Phrasebook for the Perfect Trip

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More than your average phrasebook, this portable title shows you how to be a well-mannered visitor and speak the local language in the correct context

Any phrasebook can give you a line listing of essential phrases. But if you use a phrase or term without knowing the correct way to use it, you can find yourself in an embarrassing situation.

Perfect Phrases in German for Confident Travel addresses this problem expertly. Yes, you get the basics but you get a lot more background and guidance on how to use these words and phrases correctly without making a faux pas. With the confidence that you are using a phrase correctly, you will enjoy a smoother adventure in Germany.

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The Art of Investing and Portfolio Management

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[back cover]

The six-step program used by top institutional investors-tailored to drive any size portfolio

The Art of Investing and Portfolio Management concentrates the collected skill sets and strategies of today's top financial minds into an actionable, six-step process that can improve the performance of any portfolio. Three founders of a major investment management and consulting firm clearly outline how to capitalize in today's markets by using a time-tested approach to investing that has helped the rich get richer for decades.

Dedicating a full chapter to each step, this thorough guide explains how to:
Conduct a personal financial analysis Assemble a top-performing portfolio Hire the proper investment strategist Seamlessly implement your plan Balance your portfolio Efficiently monitor your progress
This new Second Edition offers an updated look at how the same techniques used to build today's multibillion-dollar portfolios for institutional investment plans can be applied to your portfolio in order to achieve your long-term financial goals. This revised edition also includes a cutting-edge chapter dedicated to helping Baby Boomers create a prosperous retirement portfolio that will provide them with a source of income throughout their golden years.

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Ronald Cordes, Brian O'Toole, Richard Steiny

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Target the Super Stocks that deliver huge returns

One of the most successful investing books ever published, Super Stocks showed investors how to use innovative techniques and fundamental analysis for valuing stocks and predicting future profit margins.

You'll gain valuable insight into Fisher's original thinkin for valuing stocks and predicting future profit margins. A pioneer in the use of the Price Sales Ratio-a powerful analytical tool-Fisher regales readers with instructive tales of the businesses he invested in and profited from.

Super Stocks gives a historical perspective on how Fisher successfully researched companies and stockswho he saw and what he askedto get a better read on profitable returns.

As rich in investment war stories as it is in knowledge.-The Motley Fool

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The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving

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The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the worlds most respected consultingfirms.

Former consultant Dr. Paul Friga distills the guiding principles first presented in the bestselling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual.

True to its stated goal of arming consultants and corporate problem solvers with a blueprint for achieving consistently phenomenal results, The McKinsey Engagement is short on theory and long on action. Each chapter focuses on one element in the celebrated TEAM FOCUS problem-solving model and features a concise discussion of a key concept or principle, followed by:
Clear rules of engagement A set of operating tactics Sophisticated problem solving tools Easy-to-follow action steps Exercises, checklists, and training tips War stories and best practices case studies
A toolkit for bringing clarity, discipline, and purpose to all your problem-solving and change management initiatives, The McKinsey Engagement is an indispensable guide for consultants, as well as for executives, managers, students, and corporate trainers.

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Built to Serve: How to Drive the Bottom Line with People-First Practices

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In Built to Serve, Dan Sanders, CEO of the award-winning, service-oriented United Supermarkets, makes this bold claim: the prevailing business culture is broken and a radical transformation is required-a paradigm shift that reshapes our understanding of the true purpose of work.

Leaders have a choice-continue to chase a broken price-profit model and suffer the consequences or build a culture committed to servanthood and discover the fulfillment evident when people see their work as a ministry. The choice leaders make will not only determine economic success and failure but also will determine their organization's long term impact on humanity.

The time is now. Sanders reveals how your people can adopt United's mission of Ultimate Service, Superior Performance, Positive Impact. He distills valuable lessons from nine decades of a people-centered culture that consistently delivers outstanding customer service and reveals how you can develop a fully engaged, productive workforce.
Treat your customers like partners Create a people-centered culture in a numbers-focused world Communicate your organization's vision Focus on strengths, not weaknesses Tie performance to the success of your mission Reduce your employee turnover Build communities connected by an emotional bond Ensure sustainability and growth-with an eye on the principles that allowed your success in the first place
When you're built to serve, employees come to work because they want to, not just because they have to. Built to Serve is your hands-on guide to seeking this higher purpose.

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Dan J. Sanders, Stephen Covey, Ken Blanchard

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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

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Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them.

Sharing insider details from Rapp Collins's breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over.

You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you'll learn how to:
Implement your relationship marketing program in four phases: strategic analysis, planning, implementation, and control Utilize databases to gather individualized information and create targeted messages Create specific campaigns that are relevant to different segments of consumers Measure marketing campaign results with ROI calculation models Develop practices that will continuously improve ROI
Rounding out this invaluable guide are illuminating case studies of numerous national and international brands that successfully used relationship marketing to meet their communication needs. Customer Obsession is the definitive roadmap for all businesses that want to achieve the maximum return for their marketing investments.

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A better time for your business starts in the next decade.

Are you ready?

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Sometimes you see a business evolve and think, I wish I'd thought of that. With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 short-short chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:
Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition!
2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

Because this is your life...in 2011.

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The Perennial Favorite of HR Professionals Seeking the Most Current, Insightful Reference in the Field

For over thirty-five years, human resources and management professionals have been turning to a single source for the most astute and up-to-date commentary about the state of the industry-The Compensation Handbook. Composed of one-hundred percent brand-new material from more than sixty authorities in the field, this fully updated edition provides direct insight into the most critical issues compensation and human resources professionals face today.

Among the many human-capital topics covered are new reward strategies for attracting and retaining highly qualified employees from America's fast-draining talent pool; addressing the mass retirement of baby boomers-the decade's most vexing HR problem; and responding to the varying needs and desires of a multicultural, multi-generational workforce ranging from the over-sixty traditionalists to the new Millennials. The Compensation Handbook illustrates how employee compensation addresses these and many other critical topics, including:
Unwrapping the riddle of employee pay Creating a total reward strategy Effectively using competency based pay Utilizing the most effective approaches to broadbanding Applying the best performance management practices Demystifying CEO pay Creating team-based incentives for strong outcomes Rationalizing board compensation Applying a solid program for addressing work-life issues Designing compensation systems that support talent management strategies
Never before has such dramatic changes in the workforce occurred as rapidly as they are today. With economies stretching around the globe and the recent rise of foreign financial giants, among numerous other radical changes in business and industry, those in the field of human resources and compensation are faced with an entirely new catalog of concerns. This long-time industry staple contains all the methods, tools, and diagnostics you'll need to navigate the maze.

Packed with the most comprehensive and insightful information you'll find anywhere, The Compensation Handbook offers not only straightforward answers to specific problems, but also provides a firm foundation for solving issues unique to your company.

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How to Find, Buy, and Enjoy the Best Boat for You

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Navigate the hazards of boat ownership with absolute confidence

Next to your house, your boat may well be the biggest investment you ever make. Buying and owning a boat involves one baffling decision after another. Yet informed, impartial guidance is almost impossible to find--until now, that is.

This essential manual provides a method to the madness of boat buying and ownership, plotting a straight course through an ocean of confusion while it answers such questions as:
Why fractional ownership often makes sense How to avoid buying a boat you'll never use How to identify the Goldilocks boat--not too big, not too small How to choose a powering option How to negotiate the best deal on any boat-new or used How to be your own surveyor, and why even a new boat may need a professional survey Why you should finance your boat even if you have the cash, and where to find the best loans How to calculate the total cost of ownership before you buy!

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In order to make sound investment choices, investors must know the projected return on investment in relation to the risk of not being paid. Benchmarks are excellent evaluators, but the failure to choose the right investing performance benchmark often leads to bad decisions or inaction, which inevitably results in lost profits.

The first book of its kind, Portfolio Performance Measurement and Benchmarking is a complete guide to benchmarks and performace evaluation using benchmarks. In one inclusive volume, readers get foundational coverage on benchmark construction, as well as expert insight into specific benchmarks for asset classes and investment styles.

Starting with the basicssuch as return calculations and methods of dealing with cash flowsthis thorough book covers a wide variety of performance measurement methodologies and evaluation techniques before moving into more technical material that deconstructs both the creation of indexes and the components of a desirable benchmark.

Portfolio Performance Measurement and Benchmarking provides detailed coverage of benchmarks for:
U.S. equities Global and international equities Fixed income Real estate
The team of renowned authors offers illuminating opinions on the philosophy and development of equity indexes, while highlighting numerous mechanical problems inherent in building benchmarks and the implications of each one.

Before you make your next investment, be certain your return will be worth the risk with Portfolio Performance Measurement and Benchmarking.

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Jon A. Christopherson, David R. Carino, Wayne E. Ferson