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Impossible to Ignore: Creating Memorable Content to Influence Decisions

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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science

Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.

Many experts have offered techniques on how to improve your own memory, but not how to influence other peoples memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

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All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence

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The book that cracks the code on executive presence: what it is, why it matters, and how you can achieve it.

You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and bestselling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be.

Using the research-based, scientifically-grounded Bates Executive Presence IndexBates ExPITMyou can assess your ability to influence results and maximize your impact, scientifically and systematically. With this proven approach, you can:

* Develop your presence in and out of the boardroom

* Engage, inspire, align, and move others to act and succeed

* Strengthen teams, drive change, and lead with incredible confidence

* Make a real and lasting impact on your company, your career, and your life

Bates groundbreaking approach to enhancing executive presence is not a one-size-fits-all plan. Since every leader is different, the book shows you how to measure your individual qualities using a three-dimensional model of your character, substance, and style. Youll discover how perceptions of 15 distinct facets of your leadership style, such as authenticity, integrity, composure, vision, and intentionality, are proven to help you drive results. . Youll learn how to leverage your strengths, improve your weaknesses, and develop an executive presence that is uniquely your own.

Whether youre taking on a new executive position, facing new and exciting challenges, trying to build better and stronger team, or developing new emerging leaders within your organization, All the Leader You Can Be has all the guidance you need to achieve extraordinary executive presence.

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A fully up-to-date, comprehensive wind energy engineering resource

This thoroughly updated reference offers complete details on effectively harnessing wind energy as a viable and economical power source. Globally recognized wind expert Pramod Jain clearly explains physics, meteorology, aerodynamics, wind measurement, wind turbines, and electricity. New energy policies and grid integration procedures are covered, including pre-deployment studies and grid modifications. Filled with diagrams, tables, charts, graphs, and statistics, Wind Energy Engineering, Second Edition, is a definitive guide to current developments and emerging technologies in wind energy.

Wind Energy Engineering, Second Edition covers:
The worldwide business of wind energy Wind energy basics Meteorological properties of wind and air Wind turbine aerodynamics Turbine blade element models and power curves Wind measurement and reporting Wind resource assessment Advanced resource assessment topics, including wake, losses, and uncertainty Wind turbine generator components Electricity and generator fundamentals Grid integration of wind energy Environmental impact of wind projects Financial modeling, planning, and execution of wind projects Wind energy policy and licensing guidelines

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SAFELY PRESCRIBE AND ADMINISTER MORE THAN 1,400 OF THE DRUGS MOST OFTEN USED IN CLINICAL PRACTICE WITH THIS ULTRA-CONVENIENT POCKET GUIDE!

<p>UPDATED ANNUALLY!</p>

Organized alphabetically by generic drug name

Common uses, mechanisms of action, dosages (adult and pediatric), warnings/precautions, form supplied, and notes/common side effects

Summaries of FDA "Black Box" precautions and contraindications

Includes a listing of the medications organized by drug classification

Covers natural and herbal agents

Updated to reflect new drugs, removal of drugs taken off the market, new formulations, and changes in approved use of existing medications

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Leonard G. Gomella, Steven A. Haist, Aimee G. Adams

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A practical, concise, and up-to-date reference for the ICU

A Doodys Core Title for 2019!

LANGE Critical Care delivers concise, evidenced-based, and highly clinical coverage of the surgical and medical aspects of critical care. The book provides basic fundamentals, applications and insights that will be of lasting value to all ICU physicians, nurses, advanced care providers, and allied personnel who care for the critically ill and injured patients in all ICUs. Noteworthy features include a well-illustrated Clinical Care Procedures section, high-yield summaries of the full spectrum of essential critical care topics, and the inclusion of Controversies chapters throughout each section addressing some of the ambiguous aspects of critical care.

This timely book also covers the growing scope of critical care provided outside the ICU and the increasing importance of critical care services within the hospital structure. In keeping with the multi-professional nature of critical care delivery, several chapters are authored or coauthored by critical care fellows, ICU nurses, physician assistants, nurse practitioners, and pharmacists.

FEATURES:
Includes both the surgical and medical aspects of critical care, making it valuable to the intensivist working in the medical, surgical, or neurological ICU
Utilizes numerous visual elements such as figures, tables, and algorithms
Appendix contains valuable reference material and formulas, including a chapter on bedside statistics
Excellent primer for internal medicine and anesthesiology ICU rotations and great for board examination review

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John M. Oropello, Vlad Kvetan, Stephen M. Pastores

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Practice Makes Perfect: Complete Italian Grammar, Premium Second Edition

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Build up your Italian grammar skills and communicate with ease

The only way to boost your confidence in a second language is to practice, practice, practice. From the present tense of regular verbs to direct object pronouns, this comprehensive guide and workbook covers all aspects of Italian grammar that you need to master.Focusing on the practical aspects of Italian as it's really spoken, each unit features clear explanations, numerous realistic examples, and lots of engaging exercises.

Practice Makes Perfect: Complete Italian Grammar makes mastering grammar easy with:
Clear, down-to-earth, easy-to-follow explanations that make even the most complex principles easy to understand Example sentences that illustrate and clarify each grammatical point Dozens of exercises in formats suited to every learning style Practical and high-frequency vocabulary used throughout A detailed answer key for quick, easy progress checks Supporting audio recordings, flashcards, and an auto-fill glossary online and via app
With help from this book, you can effortlessly use:Possessive adjectives Relative pronouns Gerunds Expressions of time The passive and the impersonal Si * The subjunctive mood * Question words

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Your definitive, step-by-step guide to ultrasound-guided exams and injections of the foot and ankle

Ultrasound of the Foot and Ankle is a multimedia, step-by-step introduction on how to use ultrasound successfully to diagnose and treat conditions of the foot and ankle. Authored by noted podiatric physician and educator, Nathan H. Schwartz, DPM, the book thoroughly covers both diagnostic and interventional methods.

Concise text and numerous illustrations provide you with easy to understand instruction on using ultrasound to accurately identify normal and abnormal anatomy of foot and ankle. In addition to an extensive section devoted to ultrasound-guided musculoskeletal injections, the book features chapters on ultrasound basics: image optimization, probe handling, and ergonomics. Numerous tips and tricks are provided to help you master exams and acquire new skills. It is the perfect introduction for practitioners who are eager to bring these procedures into their practices to enhance patient care.

Guided learning that helps you put new procedures into practice
Comprehensive coverage of how to effectively scan muscles, tendons, ligaments, joints, soft tissue, fat, bone, and nerves
More than 60 videos illustrate key exams and injections
Ideal for podiatrists, pain medicine specialists, sports medicine physicians, orthopedic surgeons, and physiatrists

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QuickBooks 2016: The Best Guide for Small Business

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Set up a complete small business financial management system quickly and easily. Written by Certified QuickBooks ProAdvisors, QuickBooks 2016: The Best Guide for Small Business shows you how to maximize all of the desktop softwares powerful capabilities, including the new and improved features for 2016.

From processing invoices to managing payroll, you will learn how QuickBooks Desktop versions help you control your businesss financial operations. Sprinkled throughout the book are tips for tracking inventory, monitoring sales, and much more. In addition, get recommendations for working with an accountant and organizing tax information. Run your small business efficiently and effectively using the tested techniques and valuable advice in this practical guide to QuickBooks Desktop 2016
Tailor QuickBooks Desktop to meet your company needs Customize entries for customers and vendors Make Items work for you Control bank and credit card accounts Pay your employees and payroll taxes with ease Understand the built-in budget and planning tools Manage inventory for your company Protect your data Create dynamic reports Breeze through year-end and tax time

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McGraw-Hill Education 2,000 Review Questions for the CPA Exam

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

Sharpen your skills and prepare for the CPA Exam with a wealth of essential facts in a fast-and-easy Q&A format!

Get the question-and-answer practice you need with 2,000 Review Questions for the CPA Exam. Organized for easy reference and intensive practice, the questions cover all essential topics.
This book provides thorough coverage of the four sections of the CPA Exam: Auditing and Attestation, Business Environment and Concepts, Financial Accounting and Reporting, and Regulation. The 2,000 practice questions are similar to the exam questions so you will know what to expect on test day. Each question includes a fully detailed answer that puts the subject in context. This additional practice helps you build your knowledge, strengthen test-taking skills, and build confidence.
Prepare for exam day with:
2,000 essential questions organized by subject Detailed answers that provide important context for studying Content that follows the real-life CPA exam

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Earning a captains license just got easier

Whether you are an avid boater seeking to improve your seamanship and get a discount on boat insurance or aspire to start a business running a charter, sightseeing, or whale-watching boat, this revised and updated Fifth Edition is the only resource you need to obtain the captains license you want, including the six-passenger Six-Pack, Master and Mate Inland, Master and Mate Near Coastal, and Sail/Auxiliary Sail Endorsement.

Get Your Captains License is thorough enough to replace costly classroom instruction with its 350 pages of seamanship and navigation tutorials and more than 1,500 questions and answers from the Coast Guard exams. Plus, the new associated website simulates taking actual exams and provides instant feedback that lets you pinpoint the areas you need to study.

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Sixty high-yield psychiatry cases helps students sharpen their diagnostic and problem-solving skills

The Case Files series is an award-winning learning system proven to improve shelf-exam scores and clerkship performance. Unlike other books on the market, this series helps students learn in the context of real patients instead of simply memorizing. Case Files Psychiatry teaches students how to improve their diagnostic and problem-solving skills as they work through sixty high-yield clinical cases. Each case includes a complete discussion, clinical pearls, references, and USMLE-style review questions with answers. The fifth edition has been updated to include a new Case Correlations feature which highlights differential diagnosis and related cases in the book, andNEW CASES highlighting DSM-V diagnostic entities.

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The one-stop study guide for both the oral and written surgical exams now in full color

Hailed by Doodys Review Service as the book that admirably achieves its stated intention, namely to provide a comprehensive review for ABS examinations, Surgery Review Illustrated, 2nd Edition, delivers an effective combination of top-quality illustrations and board-style Q&A not found in any other text.

A true essential when preparing for certification, recertification/maintenance of certification, the ABSITE, or as a clinical refresher, this unique resource delivers more than 1,200 exam-style questions that reflect the content and structure of the written boards. Comprehensive answer explanations to all questions are linked to pathophysiology and evidence-based clinical studies. Readers will also find more than 600 illustrations and photographs depicting radiology, gross pathology, surgical procedures, and clinical examples making it ideal for the identification-based oral exam.
Covers the full spectrum of general surgery topics Extensive visual coverage of current techniques, including the latest minimally invasive surgery A thorough review of the molecular and scientific basis of disease, reflecting the current outline of the certification exam

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Oracle Data Integration: Tools for Harnessing Data

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Deliver continuous access to timely and accurate BI across your enterprise using the detailed information in this Oracle Press guide. Through clear explanations and practical examples, a team of Oracle experts shows how to assimilate data from disparate sources into a single, unified view. Find out how to transform data in real time, handle replication and migration, and deploy Oracle Data Integrator and Oracle GoldenGate. Oracle Data Integration: Tools for Harnessing Data offers complete coverage of the latest big data hardware and software solutions.

Efficiently move data both inside and outside an Oracle environment

Map sources to database fields using Data Merge and ETL

Export schema through transportable tablespaces and Oracle Data Pump

Capture and apply changes across heterogeneous systems with Oracle GoldenGate

Seamlessly exchange information between databases using Oracle Data Integrator

Correct errors and maximize quality through data cleansing and validation

Plan and execute successful Oracle Database migrations and replications

Handle high-volume transactions with Oracle Big Data Appliance, Oracle NoSQL, and third-party utilities

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Michelle Malcher, Bobby Curtis, Chris Lawless

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Understand how the healthcare system works and how you can succeed in it

A Doody's Core Title for 2019!

The Seventh Edition of Understanding Health Policy: A Clinical Approach remains the most trusted and comprehensive guide to healthcare available and provides everything you need to build a solid foundation on the fields most critical issues. This concise and engaging textbook clearly explains the all major aspects of healthcare, including finance, organization, and reimbursement. It will help you develop a clearer, more systematic way of thinking about health care in the United States, its problems, and the alternatives for managing and solving these problems.

The book features a unique approach, using clinical vignettes to highlight key policy issues, clarify difficult concepts, and demonstrate how they apply to real-world situations, affecting both patients and professionals alike. Expert practitioners in both the public and private healthcare sectors, the authors cover the entire scope of our healthcare system. They carefully weave key principles, descriptions, and concrete examples into chapters that make important health policy issues interesting and understandable.

Understanding Health Policy makes otherwise difficult concepts easy to understandso you can make better decisions, improve outcomes, and enact positive change on a daily basis.

The Seventh Edition features:
Updated throughout to reflect the latest changes and events, including additional content on value-based care, Choosing Wisely, etc. Expanded coverage of the impact of the Affordable Care Act, including Accountable Care Organizations and their impact, and global issues in health policy End-of-chapter summaries and comprehensive lists of review questions to reinforce what you have learned Includes "Questions and Discussion Topics" for classroom or individual study

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McGraw-Hill Education SAT Subject Test Physics 2nd Ed.

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Prepare for the SAT Physics test with the experts you trust!

This step-by-step guide will give you the knowledge and tools you need to succeed on this challenging exam. You'll get essential skill-building techniques and strategies created and classroom-tested by high school science teachers and curriculum developers. You'll also get full-length practice tests, hundreds of sample questions, and all the facts about the current exam -- everything you need to do your best on test day!

Features
3 full-length sample tests in the latest test format More than 300 practice questions Step-by-step review of all topics covered on the exam Teacher-recommended strategies to raise your score Special features: SAT Physics at a Glance, Top Items to Remember on Test Day, and more
About the Authors

Christine Caputo has been a science writer for over twenty years. With degrees in physics, mathematics, and business finance, she specializes in teaching science and mathematics.

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McGraw-Hill Education SAT Subject Test Chemistry 4th Ed.

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Prepare for the SAT Chemistry test with the experts you trust!

This step-by-step guide will give you the knowledge and tools you need to succeed on this challenging exam. You'll get essential skill-building techniques and strategies created and classroom-tested by a leading high school science teacher. You'll also get full-length practice tests, hundreds of sample questions, and all the facts about the current exam -- everything you need to do your best on test day!

Features
5 full-length sample tests in the latest test format More than 500 practice questions Step-by-step review of all topics covered on the exam Teacher-recommended strategies to raise your score Special features: SAT Chemistry at a Glance, Top Items to Remember on Test Day, and more
About the Author

Thomas A. Evangelist teaches high school science for the New York City Board of Education.

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Oracle Database 12c Oracle RMAN Backup and Recovery

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This authoritative Oracle Press resource on RMAN has been thoroughly revised to cover every new feature, offering the most up-to-date information
This fully updated volume lays out the easiest, fastest, and most effective methods of deploying RMAN in Oracle Database environments of any size. Keeping with previous editions, this book teaches computing professionals at all skill levels how to fully leverage every powerful RMAN tool and protect mission-critical data.

Oracle Database 12c RMAN Backup and Recovery explains how to generate reliable archives and carry out successful system restores. You will learn to work from the command line or GUI, automate the database backup process, perform Oracle Flashback recoveries, and deploy third-party administration utilities. The book features full details on cloud computing, report generation, performance tuning, and security.
Offers up-to-date coverage of Oracle Database 12c new features Examples and workshops throughout walk you through important RMAN operations

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Provisioning at the Supermarket for Your Boat, Camper, Vacation Cabin, and Home Emergencies

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BE PREPARED

to cook without a kitchen and eat healthy foods for days, weeks, even months!

Whether youre camping, boating, traveling, or staying home, make sure you have enough food in case of an emergency. This book is your survival guide. Its not just about stocking up on provisions. Its about planning and preparing nutritious, delicious, easy-to-make meals under any circumstanceseven without fuel or electricity. Learn how to:

* Plan, shop, and stock your pantry for the long term.

* Buy the provisions you need inexpensively from your local supermarket.

* Extend the life of fresh, canned, and packaged foods.

* Create scrumptious, sustaining meals without a stove or fridge.

* Find the best back-up gear for cooking, storage, and water.

* Be prepared for anythingand eat healthy under any conditions.

This practical guide is loaded with essential pantry must-haves, shopping checklists, food safety tips, and expert advice on alternative cooking methods. Youll find dozens of ready-to-go recipes for makeshift main dishes, back-up breads, substitute spreads, even desperation desserts. So, if your boat loses power, your RV breaks down, your campground is snowbound, or your fridge is on the fitz, youll be totally preparedto eat, drink, and be healthywith The Survival Food Handbook.

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Emergency Nursing Certification (CEN): Self-Assessment and Exam Review

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The most thorough and up-to-date review available for the Certified Emergency Nurse Exam

Emergency Nursing Certification is a complete step-by-step guide that thoroughly covers everything you need to know to pass the Certified Emergency Nurse (CEN) examination. Presented in short, easy-to-read chapters, the book includes subject-specific practice exams, allowing you to target your study and quickly identify weak areas. In addition, the Key Points and Knowledge Competencies features highlight what's important to know for the exam and alerts you to the number of questions you should expect on every given topic.

Everything you need to pass the Certified Emergency Nurse (CEN) exam:
Core areas of Emergency Nursing practice arranged by body system Valuable test-taking tips to help you perform your best on the exam Practice questions at the end of each chapter with multiple choice questions and complete answer explanation
Content covers every topic you will see on the exam, including:

Cardiovascular Emergences; Gastrointestinal Emergencies; Neurologic Emergencies; Maxillofacial and Ocular Emergencies; Orthopedic and Wound Emergencies; Respiratory Emergencies; Medical Emergencies and Communicable Diseases; Professional Issues

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Review of Medical Microbiology and Immunology 14E

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The most concise, easy-to-use, and frequently updated review of the medically important aspects of microbiology and immunology.
654 USMLE-style practice questions test your knowledge and understanding 50 clinical cases illustrate the importance of basic science in clinical diagnosis A complete USMLE-style practice exam consisting of 80 questions Pearls for the USMLE impart important basic science information
Essential for USMLE and medical microbiology course exam preparation, the Fourteenth Edition of Review of Medical Microbiology and Immunology helps you understand the clinical relevance of microbiology like no other resource. The book presents a succinct, high-yield review of the medically important aspects of microbiology and immunology, covering both the basic and clinical aspects of bacteriology, virology, mycology, parasitology, and immunology. It also discusses important infectious diseases using a logical organ system approach.

Review of Medical Microbiology and Immunology, Fourteenth Edition emphasizes the real-world clinical application of microbiology and immunology to infectious diseases and offers a unique mix of narrative text, color images, tables and figures, chapter-ending self-assessment questions with answers, and clinical cases. To further reinforce learning, the book includes concise summaries of medically important microorganisms; a color art program that depict clinically important findings; gram stains of bacteria; electron micrographs of viruses; and microscopic images highlighting fungi, protozoa, and worms.