# data[].attributes.name
How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John and an afterword by Simon Sinek

# data[].attributes.description
DELIVER THE PRESENTATION OF YOUR LIFE--AND LAUNCH YOUR CAREER
A nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "the speech of their lives" in 18 minutes or less. The more than 14,000 talks on TED.com have been viewed over 1 billion times and include those by such luminaries as Tony Robbins, Dan Pink, and Sheryl Sandberg.

Now you can learn how to give a TED-style talk to achieve your personal and business goals.

How to Deliver a TED Talk provides more than 100 invaluable tips--everything from opening with an explicit statement of audience benefits to framing your idea as an action-outcome response to a question worth asking. Whether you're presenting to an audience of 1 or 1,000, this book is an indispensable resource for any public speaker.

"Not just for TED talks, it's a great book for any presentation you have to make. If you want to deeply engage and impress your audience, this is a quick, informative, and brilliant guide." -- PETER BREGMAN, TEDx talker and author of 18 Minutes

"Jeremey's advice was key to my successful TED talk at TEDMED." -- AMANDA BENNETT, Pulitzer Prizewinning journalist and Executive Editor/Projects and Investigations for Bloomberg News

# data[].attributes.description
No longer just for athletes, coaching is the new success secret of every savvy businessperson hungry for better performance and faster promotion. But what about those who can't afford big bucks to hire a coach? Now they can learn to coach themselves using the method perfected by D.A. Benton, famed "Coach to the corporate stars" and author of How to Think Like a CEO, a New York Times and BusinessWeek bestseller.

Like a one-on-one coaching session, this dynamic guide duplicates the process that has unleased career growth for hundreds of Benton's personal clients at companies such as AT&T, Citibank, and McKinsey. Readers will learn to diagnose their needs, project their goals, identify useful and destructive behaviors, and develop an Action Plan that unlocks their unlimited potential to succeed.

# data[].attributes.name
Wooden: A Lifetime of Observations and Reflections On and Off the Court

# data[].attributes.description
NATIONAL BESTSELLER

"I am just a common man who is true to his beliefs."--John Wooden

Evoking days gone by when coaches were respected as much for their off-court performances as for their success on the court, Wooden presents the timeless wisdom of legendary basketball coach John Wooden.

In honest and telling passages about virtually every aspect of life, Coach shares his personal philosophy on family, achievement, success, and excellence. Raised on a small farm in south-central Indiana, he offers lessons and wisdom learned throughout his career at UCLA, and life as a dedicated husband, father, and teacher.

These lessons, along with personal letters from Bill Walton, Denny Crum, Kareem Abdul-Jabbar, and Bob Costas, among others, have made Wooden: A Lifetime of Observations and Reflections on and off the Court an inspirational classic.

# data[].attributes.description
Enhance your Chinese language skills through literature and culture

<p>You can drill grammar, you can memorize vocabulary; but to truly fortify your Chinese skills you have to read in the language. McGraw-Hill's Classic Chinese Reader strengthens your reading comprehension skills and vocabulary through selections from Chinese literature including poetry, folklore, classic stories and novels, and modern drama. The texts are handpicked especially for the needs of students learning Chinese and are presented in both simplified characters and pinyin, so you will enjoy an authentic reading experience with less difficulty.</p>

 Build your reading comprehension skills and vocabulary 

Add new words and phrases to your vocabulary

Learn about the history, life, and culture of China

# data[].attributes.name
Beginner's Guide to Reading Schematics, Third Edition

# data[].attributes.description
Translate schematic diagrams into today's cutting-edge electronics

<p>Navigate the roadmaps of simple electronic circuits and complex systems with help from an experienced engineer. With all-new art and demo circuits you can build, this hands-on, illustrated guide explains how to understand and create high-precision electronics diagrams. Find out how to identify parts and connections, decipher element ratings, and apply diagram-based information in your own projects. Beginners Guide to Reading Schematics, Third Edition, also contains valuable appendices covering symbols and resistor color codes.</p>

<p>Featuring detailed coverage of:</p>

 Schematic, block, and pictorial diagrams

Resistors and capacitors

Inductors and transformers

Switches, conductors, and cables

Diodes, transistors, and logic gates

Electron tubes

Cells and batteries

Voltage dividers and reducers

Breadboards and wire wrapping

Electronics troubleshooting

# data[].attributes.name
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

# data[].attributes.description
CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY

<p>If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.</p>

<p>Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an accountto promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to:</p>

CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS

IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS

DEVELOP A MARKETING PLAN TAILORED FOR THE SITE

LAUNCH A NEW PRODUCT

CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM

TRACK AND MEASURE YOUR EFFORTS

# data[].attributes.name
Practice Makes Perfect: Complete Spanish All-in-One

# data[].attributes.description
Get five times the language-learning expertise for the price of one book!
More than a million students have turned to the Practice Makes Perfect series for a trusted guide to help build their language-learning skills. And, now this bestselling brand offers you all of the tools you need to learn Spanish in one value-packed workbook. Practice Makes Perfect: Complete Spanish All-in-One covers all facets of a language to give you a solid foundation of verbs, vocabulary, grammar, and conversational structures. This one-stop resource features thorough explanations that are reinforced by hundreds of hands-on practice exercises that give you real confidence in your new language skills.

# data[].attributes.name
AARP The Other Talk: A Guide to Talking with Your Adult Children about the Rest of Your Life

# data[].attributes.subtitle
A Guide to Talking with Your Adult Children about the Rest of Your Life

# data[].attributes.description
Silver Living Now Book Award  Silver National Mature Media Award  APEX Award  Washington Post Book of the Month  Wealth and Money Management Award  Bronze Independent Publisher Book Award  Foreword INDIEFAB Book of the Year Honorable Mention

A one-of-a-kind practical guide to making the tough decisions parents and their adult children inevitably face

<p>It was a rite of passage for you to have the Talk with your kids about the beginning of life (as in the birds and the bees). As you get older, you need to have the Other Talkabout the later years of life. And you need to have it now, not after a crisis hits.</p>

<p>The Other Talk helps you take control of your life so when the time comes, your kids can make decisions based on what you want. This groundbreaking guide provides the practical advice and inspiration you need to have open, honest discussions about subjects that can be difficult to talk about.</p>

<p>Unlike other books that help adult children who are suddenly thrust into a decision-making role, The Other Talk gives you the tools to develop a strong partnership with your kids to plan for the rest of your life.</p>

Who will manage your finances and how will you budget for unknown needs?

Where can your children find important documents they will need to help?

Where will you live if you need assistance?

What type of medical treatments do you wantand not wantand who will advocate for your needs?



<p>The Other Talk helps you address and answer these and other questions in a calm, measured wayfreeing you up to enjoy your life and your family.</p>

# data[].attributes.name
Transform: How Leading Companies are Winning with Disruptive Social Technology

# data[].attributes.description
Transform . . . or Be Left Behind

<p> Create unprecedented business value with social technologies</p>

<p>Chief Strategy Officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important development in business today, Morace knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage. Now, in this groundbreaking guide, Morace reveals all his secrets. He walks you through best practices for developing a winning business strategy that places heavy focus on collaboration, open communication, and wide networks of connections--absolute necessities for success in business today.</p>

<p>Morace outlines the strategic steps every leader must take in order to compete in today's constantly shifting business landscape:</p>

 Learn about the newest social and related technologies (such as mobile, the cloud, and big data) and the capabilities they offer.

Enact the behavioral changes within your company that will enable these capabilities to be incorporated into day-to-day operations.

Determine your starting point, choose a platform, launch a social business solution, and measure your progress.



<p>Transform is packed with firsthand accounts of companies that have taken these very steps to drive positive change, increase profits, and experience measurable growth. Morace gives you an inside look at how Chubb Insurance, McAfee, EMC, T-Mobile, Bupa, SolarWinds, UBS, Alcatel-Lucent, Genentech, and others have applied his methods. He also offers valuable commentary from industry professionals such as Marc Andreessen and academics from Stanfords Graduate School of Business and Dartmouth's Tuck School of Business.</p>

<p>Technology is advancing at an exponential pace, and it's changing the way the world does business. You can keep doing things the way you've done them. Or you can Transform. The right choice is obvious--and simpler to implement than you might think.</p>

<p>PRAISE FOR TRANSFORM</p>

<p> "The tools and frameworks that Chris Morace describes in Transform are vital for companies looking to win in todays competitive market." -- Aaron Levie, Cofounder and CEO, Box</p>

<p>"This is a must-read book for any customer seeking to improve how work gets done, the customer experience, and the innovation cycle." -- R "Ray" Wang, Principal Analyst and CEO, Constellation Research, Inc.</p>

<p>"My advice is simple: read this book if you want to empower your people and improve your organization." -- Andrew McAfee, Principal Research Scientist, MIT's Center for Digital Business, author of Enterprise 2.0, and coauthor of Race Against the Machine</p>

<p>"There's a revolution happening in corporations around the world. To succeed in this revolution, knowledge has to be shared. You need a social platform, one like Morace describes, that knows what you want to know, presents ideas to you, and enables you to connect to the right people." -- Debby Hopkins, Chief Innovation Officer, Citi</p>

<p>"Morace captures the process and effort that it takes to provide disruptive technologies flawlessly. Stop reading this endorsement and go buy the book already! Don't waste time. The next disruption may be your own--if you don't listen to what Morace is telling you." -- Paul Greenberg, author of the bestselling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, and President, The 56 Group, LLC</p>

# data[].attributes.name
Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage

# data[].attributes.description
LEVERAGE YOUR SUPPLY CHAIN FOR MAXIMUM PROFIT

<p>Do you have a global supply chain strategy designed for the long run?</p>

<p>About 90 percent of global demand is not fully met by local supply, and global supply chains will soon account for 25 percent of multinational firms' performance--meanwhile, supply chains need to become 43 percent more global in the next decade just to maintain a firm's competitive edge.</p>

<p>Written by three of today's leading experts on the subject--each from Michigan State University, the uncontested world leader of supply chain management--Global Supply Chain Management gives you the know-how and tools to dramatically boost supply chain efficiency by making it a core element of your overall corporate strategy.</p>

<p>Global Supply Chain Management takes you step by step through the process of creating and managing a global supply chain strategy and aligning it with the conditions of your industry. Learn everything you need to know about developing a core strategy plus strategies for each of the critical supply chain functions:</p>

 LOGISTICS--Integrate logistics strategy and tactical activities

PURCHASING--Manage the transition to purchasing globally

OPERATIONS--Systematically design, direct, and control processes

MARKET CHANNELS--Effectively connect your supply chain to customers



<p>With in-depth case studies and data showing how American Express, AB InBev, Dell, FedEx, Daimler, Microsoft, Nestle, Nokia, and several other prominent companies have applied global supply chain strategy to increase profits and growth, Global Supply Chain Management helps you take action to drive similar success in your company.</p>

<p>If you're serious about competing today--and in the future--you must integrate and leverage strategic supply chain management into your overall corporate strategy. Global Supply Chain Management provides everything you need to build a strategy designed for the long run.</p>

<p>PRAISE FOR GLOBAL SUPPLY CHAIN MANAGEMENT</p>

<p> "This book does a superb job of using a total value perspective and integrating business functions into a strategic framework for global supply chain management that can be leveraged for success." -- Leif Johansson, Chairman of the Board of Directors of AstraZeneca, Ericsson, European Round Table of Industrialists, and the International Advisory Board of the Nobel Foundation</p>

<p>"Written by a superb team of world-leading authors on global supply chain management, this book provides a great framework for companies to leverage global supply chain functions and processes, measurements, and tools to achieve sustained strategic advantage in the global marketplace." -- Michael Lawton, Chief Financial Officer (CFO) and Executive Vice President of Finance of Domino's Pizza, Inc.</p>

<p>"In our company, we have come to recognize the strategic importance of building and maintaining a global supply chain. This book does an excellent job of identifying a framework for considering the implications of an integrated model for global supply chain management. It's clear that the authors have tremendous experience, and they have shared their insights in an innovative and integrative way." -- John Shull, Vice President and Global Procurement Officer of Steelcase Inc.</p>

<p>"Global supply chains are critically important to companies in delivering products and services that satisfy customers. Hult, Closs, and Frayer provide an excellent model for how to drive the strategic and operational dimensions of global supply chain management to maximize end-customer value." -- Claes Fornell, Chairman of the Board of Directors of CFI Group Worldwide and ForeSee, and founder of the American Customer Satisfaction Index (ACSI)</p>

# data[].attributes.author
G. Tomas M. Hult, David Closs, David Frayer

# data[].attributes.name
The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value

# data[].attributes.description
THE NEW YORK TIMES BESTSELLER!

<p>How one tenacious company found the drive to succeed--on a global scale</p>

<p>In the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for three consecutive decades--in the process scaling to heights unimaginable to even the finest business enterprises.</p>

<p>How did they do it? The Caterpillar Way.</p>

<p>Senior management at CAT facilitated the authors' one-year odyssey through the hallways and intriguing history of the construction industry giant. This inspiring book takes you behind the scenes with the CEOs, executive vice presidents, managers, dealers, customers, union bosses, and Wall Street analysts who were players in Caterpillar's drive to global dominance. You'll discover:</p>

 CAT's change-or-die approach to restructuring

How a local firm from central Illinois became a local firm on a global basis

The secret behind Caterpillars decades-long revenue explosion

How to use branding and product financing effectively

What true dedication and commitment to Six Sigma really entails

Why Caterpillar became the mecca for HR officers negotiating with unions

The authors' prediction of CAT's stock price through 2020



<p>The Caterpillar Way provides essential management lessons in powerful behind-the-scenes stories. You'll learn how the Caterpillar leaders responded quickly to changing markets, allocated capital efficiently throughout the firm, and nourished a cultish team spirit that wins. Innovative leaders make game-changing decisions.</p>

<p>If any company is built to last, it's Caterpillar, Inc. With its trademark yellow trucks, cranes, machinery and engines, this home-grown manufacturer has survived more than its share of ups and downs to become the #1 industry leader of construction equipment in the world. The Caterpillar Way reveals, for the first time, the remarkable inside story, written with full access to the way CAT runs its business, from bottom to top.</p>

<p>They blaze their own trail. This is The Caterpillar Way.</p>

<p>PRAISE FOR THE CATERPILLAR WAY:</p>

<p> "The Caterpillar Way is a very sophisticated analysis of one of the great organizational stories of the past 30 years. Bouchard and Koch delve into the details of leadership, risk, and culture that allowed this company to excel. From branding to comparative advantage, this is an extraordinary example of vision and execution." -- Sam Zell, Chairman, Equity Group Investments</p>

<p>"The Caterpillar Way brings to life the progress a company can make by having a plan and sticking to it quarter by quarter and year over year. The company never stands still and has a keen focus on delivering high-quality products on time to its customers. They have been a great partner of ours for many years." -- Dave Cote, Chairman and CEO, Honeywell</p>

<p>"There's no way you can't learn from The Caterpillar Way--a classic example of how to bring strategy, structure, and culture together to drive breakthrough results." -- David C. Nova k, Chairman and CEO, Yum! Brands Inc.</p>

# data[].attributes.name
Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition

# data[].attributes.description
Hold anyone accountable. Master performance discussions. Get RESULTS.
Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.

PRAISE FOR CRUCIAL ACCOUNTABILITY:

"Revolutionary ideas ... opportunities for breakthrough ..." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People

"Unleash the true potential of a relationship or organization and move it to the next level." -- Ken Blanchard, coauthor of The One Minute Manager

"The most recommended and most effective resource in my library." -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada

"Brilliant strategies for those difficult discussions at home and in the workplace." -- Soledad OBrien, CNN news anchor and producer

"This book is the real deal.... Read it, underline it, learn from it. It's a gem." -- Mike Murray, VP Human Resources and Administration (retired), Microsoft

# data[].attributes.author
Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, David Maxfield

# data[].attributes.description
Complete coverage of design and life assessment methods for high-temperature components

<p>Applied Creep Mechanics fully discusses the time-dependent deformation which occurs in a metal when subjected to stress at an elevated temperature. This book explains how to perform detailed analyses of welded components; assess the conditions under which cracks may initiate and grow; and extract valuable information about the current state of the material, which may have been in service for many years.</p>

<p>This practical guide provides tested techniques for improving the design and life assessment methods for high-temperature components in power plants, chemical plants, and aero engines. The information presented in this book will help you optimize maintenance and repair, save time, reduce costs, and improve operational efficiency.</p>

 Provides real-world industrial perspective on how to apply techniques to practical problems

Case studies with linear and non-linear material behavior models

Solution methods based on equilibrium compatibility and stress-strain and energy concepts

Discusses high-temperature creep of engineering components; high-temperature structural analysis; high-temperature fracture mechanics; and damage mechanics

Covers welded, notched, and cracked components

State-of-the-art coverage of thermo-mechanical fatigue (TMF)

# data[].attributes.author
Thomas H. Hyde, Wei Sun, Christopher J. Hyde

# data[].attributes.name
500 ACT Math Questions to Know by Test Day

# data[].attributes.description
500 Ways to Achieve Your Highest Score

<p>We want you to succeed on the Math sections of the ACT. That's why we've selected these 500 questions to help you study more effectively, use your preparation time wisely, and get your best score. These questions are similar to the ones you'll find on the ACT, so you will know what to expect on test day. Each question includes a concise, easy-to-follow explanation in the answer key for your full understanding of the concepts. Whether you have been studying all year or are doing a last-minute review, McGraw-Hill's 500 ACT Math Questions to Know by Test Day will help you achieve the high score you desire.</p>

<p>Sharpen your subject knowledge, and build your test-taking confidence with:</p>

 500 ACT Math questions

Full explanations for each question in the answer key

A format parallel to that of the ACT exam

# data[].attributes.name
Public Infrastructure Asset Management, Second Edition

# data[].attributes.description
The Latest Tools and Techniques for Managing Infrastructure Assets

<p>Fully updated throughout, this practical resource provides a proven, cost-effective infrastructure asset management framework that integrates planning, design, construction, maintenance, rehabilitation, and renovation. Public Infrastructure Asset Management, Second Edition, describes the most current methodologies for effectively managing roads, bridges, airports, utility services, water and waste facilities, parks, public buildings, and sports complexes.</p>

<p>This comprehensive guide covers information management and decision support systems, including proprietary solutions and new technological developments such as cloud storage. The book discusses total quality management, economics, life-cycle analysis, and maintenance, rehabilitation, and reconstruction programming. Up-to-date examples and real-world case studies illustrate the practical applications of the concepts presented in this thoroughly revised reference.</p>

<p>This new edition features:</p>

 Planning, needs assessment, and performance indicators

Database management, data needs, and analysis

Inventory, historical, and environmental data

In-service monitoring and evaluation data

Performance modeling and failure analysis

Design for infrastructure service life

Construction

Maintenance, rehabilitation, and reconstruction strategies, policies, and treatment alternatives

Dealing with new or alternate concepts

Prioritization, optimization, and work programs

Integrated infrastructure asset management systems

Visual IMS: an illustrative infrastructure management system and applications

Available asset management system and commercial off-the-shelf providers

Benefits of implementing an asset management system

Sustainability, environmental stewardship, and asset management

Future directions for infrastructure asset management

# data[].attributes.author
Waheed Uddin, W. Ronald Hudson, Ralph C. G. Haas

# data[].attributes.description
Supercharge your CAREER as an ELECTRICIAN!

<p>Are you an aspiring journeyman or master electrician? The Electrician's Trade DeMYSTiFieD makes it shockingly easy to prepare for licensing exams and onthe- job success.</p>

<p>Written in a step-by-step format, this practical guide describes the typical licensing process, which varies by region, and explains how to determine the specific requirements for your state or city. You'll get a thorough review of the National Electrical Code (NEC), including ways to access exam answers on an open-book basis. Detailed examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts.</p>

<p>It's a no-brainer! You'll learn:</p>

 How to find licensing requirements for the state in which you plan to work

Time-saving methods for navigating through the NEC

What it takes to become a journeyman and master electrician

Strategies for passing your exam

How to use logic to improve your score

Jobsite procedures that promote efficiency and productivity



<p>Simple enough for a beginner, but challenging enough for an advanced student, The Electrician's Trade DeMYSTiFieD helps you maximize your test score and become a successful working electrician!</p>

# data[].attributes.name
The Dividend Imperative: How Dividends Can Narrow the Gap between Main Street and Wall Street

# data[].attributes.description
IF YOURE INVESTED IN THE FUTURE OF THE STOCK MARKET, THIS IS YOUR WAKE-UP CALL.

Youve seen the markets swing from bubble to scandal and back again. Youve watched the divide between Wall Street and Main Street grow larger each year. Youve wished there was a strategic approach to investing that strengthened portfolios, benefited companies, and bolstered the economy as well.

The answer, according to business investor Daniel Peris, is simple. You need to focus on dividends.

Investors need to demand bigger dividends and U.S. corporations need to pay out more of their profits as dividends.

This is THE DIVIDEND IMPERATIVE.

A powerful new call to action for investors and corporate leaders by the acclaimed author of The Strategic Dividend Investor

Peris makes a compelling case that investors and companies need to focus more on dividends, which have accounted for the lion's share of stock market returns.
John Heinzl, Toronto Globe & Mail

All investors and corporate leaders can benefit from Periss simple insight.
J. Christopher Donahue, CEO, Federated Investors

# data[].attributes.name
McGraw-Hill's 500 ACT English and Reading Questions to Know by Test Day

# data[].attributes.description
500 Ways to Achieve Your Highest Score

<p>We want you to succeed on the English and Reading sections of the ACT. That's why we've selected these 500 questions to help you study more effectively, use your preparation time wisely, and get your best score. These questions are similar to the ones you'll find on the ACT, so you will know what to expect on test day. Each question includes a concise, easy-to-follow explanation in the answer key for your full understanding of the concepts. Whether you have been studying all year or are doing a last-minute review, McGraw-Hill's 500 ACT English and Reading Questions to Know by Test Day will help you achieve the high score you desire.</p>

<p>Sharpen your subject knowledge, and build your test-taking confidence with:</p>

 500 ACT English and Reading questions

Full explanations for each question in the answer key

A format parallel to that of the ACT exam

# data[].attributes.name
Industrial Electricity and Motor Controls, Second Edition

# data[].attributes.description
The most complete, up-to-date guide to industrial electricity

<p>This practical resource offers comprehensive coverage of the entire electrical field and its equipment, including troubleshooting and repair. You'll learn how to read and interpret schematics and drawings and safely work with all electrical components and systems on the jobsite.</p>

<p>The Second Edition features a new chapter on robotics, a new 16-page color insert, and information on the latest codes, regulations, and devices. Filled with more than 650 photos and diagrams, study questions, review problems, and detailed answers, this career-building tool helps you enhance your electrical and electronics expertise and apply it effectively in the workplace.</p>

<p>Industrial Electricity and Motor Controls, Second Edition covers:</p>

 Tools and equipment

Safety in the workplace

Symbols used in electrical wiring diagrams and ladder diagrams

Control circuits and diagrams

Switches

Magnetism and solenoids

Relays

Electric motors

Timers and sensors

Solenoids and valves

Motor starting methods

Solid-state reduced-voltage starters

Speed control and monitoring

Motor control and protection

Three-phase controllers

Drives

Transformers

Power generation

Power distribution systems

Programmable controllers

Robotics

Careers in electricity

# data[].attributes.name
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

# data[].attributes.description
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING

<p>The digital age is hereand its developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academicseach one an expert in his or her field.</p>

<p>With the proven techniques of Strategic Digital Marketing, youll be able to:</p>

 Plan, strategize, and implement a complete marketing campaign that best suits you and your company.

Use social media like Facebook and Twitter to not only engage your target audience, but get real results.

Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more.

Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI).

Reshape your management framework and redesign your company for digital-era growth, functionality, and success.



<p>These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. Youll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. Youll read first-hand accounts of social media in actionand follow real-world case studies of the hottest companies trending today. Youll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.</p>

<p>Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.</p>