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Harpers Illustrated Biochemistry 30th Edition

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Gain a thorough understanding of the principles ofbiochemistry as they relate to the study of clinical medicine

<p>A Doody's Core Title for 2017!</p>

<p>THE BEST REVIEW FOR THE USMLE!</p>

<p>The Thirtieth Edition of Harpers Illustrated Biochemistry combines outstanding full-colorillustrations with authoritative integrated coverage of biochemical disease and clinical information. Using brevity and numerous medically relevant examples, Harper's presents a clear, succinct review of the fundamentals of biochemistry that every student must understand in order to succeed in medical school.</p>

<p>All fifty-eight chapters emphasize the medical relevance of biochemistry</p>

Full-color presentation includes more than 600 illustrations

Each chapter includes a section on BiomedicalImportance and a summary of the topics covered

Review questions follow each of the eleven sections

Case studies in every chapter emphasize the clinical relevance to biochemistry

NEW coverage of toxic naturally-occurring amino acids; extraterrestrial biomolecules; computer-aided drug design; the role of complement cascade in bacterial and viral infection; secreted mediators of cell-cell signaling between leukocytes; the role of mast cells, basophils, andeosinophils; and the hazard of antioxidants that down-regulate radical signaling for apoptosis and increase risk of cancer



<p>Applauded by medical students for its current and engaging style, Harper's Illustrated Biochemistry is an essential for USMLE review and the single best reference for learning the clinical relevance of any biochemistry topic.</p>

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Victor W. Rodwell, David Bender, Kathleen M. Botham, Peter J. Kennelly, P. Anthony Weil

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Radiography PREP (Program Review and Exam Preparation), 8th Edition

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Everything radiography students need to ace the certification exam

Hailed by Doodys Review Service as the gold standard among instructors and students, Radiography PREP delivers a concise summary of the entire radiography curriculum in a readable narrative.

Written by an experienced program director, this is a true must read for certification or recertification. Readers will find more than 850 ARRT-style review questions (including a comprehensive 200-question practice exam), detailed answer explanations for correct and incorrect answers, more than 400 illustrations and radiographic images, and powerful learning aids such as summary boxes and a glossary.
Market: 748 accredited radiography programs in the USA, with a total enrollment of 16,500 students Updated to reflect the most recent ARRT Radiography Examination blueprint Interestingly written narrative style makes it easier to understand and remember key concepts
Dorothy A. Saia, MA, RT(R)(M) (Stamford, CT) is Director of the Radiography Program at Stamford Hospital. She has been teaching radiography for more than 35 years.

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Best Practices for Comprehensive Oracle Database Security

<p>Written by renowned experts from Oracle's National Security Group, Oracle Database 12c Security provides proven techniques for designing, implementing, and certifying secure Oracle Database systems in amultitenant architecture. The strategies are also applicable to standalone databases. This Oracle Press guide addresses everything from infrastructure to audit lifecycle and describes how to apply security measures in a holistic manner. The latest security features of Oracle Database 12c are explored in detail with practical and easy-to-understand examples.</p>

Connect users to databases in a secure manner

Manage identity, authentication, and access control

Implement database application security

Provide security policies across enterprise applications using Real Application Security

Control data access with OracleVirtual Private Database

Control sensitive data using data redaction and transparent sensitive data protection

Control data access with Oracle Label Security

Use Oracle Database Vault and Transparent Data Encryption for compliance, cybersecurity, and insider threats

Implement auditing technologies, including Unified Audit Trail

Manage security policies and monitor a secure databaseenvironment with Oracle Enterprise Manager Cloud Control

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Scott Gaetjen, David Knox, William Maroulis

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McGraw-Hill Education Preparation for the TASC Test 2nd Edition

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

The official guide for TASC--the new high school equivalency test straight--from the test-makers at CTB/McGraw-Hill!

Now updated to cover major changes in test content, McGraw-Hill Preparation for the TASC Test walks you step-by-step through the test. Each section features a pre-test that helps you identify strengths and weaknesses before study. Each chapter includes review of the test subjects and exercises that reinforce new skills. Learning objectives are based on the Common Core State Standards, just like the real exam. You also get authentic TASC test questions with explanations, straight from the test maker.

Test presently administered in California, Indiana, Nevada, New Jersey, New York, West Virginia, and Wyoming.

Features:
Exclusive: Authentic sample TASC test questions--straight from the test-makers at CTB/McGraw-Hill! Review and practice with all the latest TASC question types

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CONFIDENTLY PERFORM ESSENTIAL PROCEDURES WITH THE MOST COMPLETE FULL-COLOR GUIDE TO INTERVENTIONAL PAIN MEDICINE
This must-have resource presents an encyclopedic, yet focused visual survey of pain medicine, with a strong emphasis on procedural technique and safety. Throughout, you'll find detailed, evidence-based guidance on more than 70 pain medicine procedures--all supported by an illustrated presentation that includes 950 figures (many in full color). Chapters are consistently designed--covering indications, procedural steps, and complications--with the text presented in a succinct, bulleted style.

Atlas of Pain Medicine Procedures begins with an incisive review of basic applications such as safety and image guidance and then proceeds to core procedures, from spinal interventions and musculoskeletal injections toperipheral nerve blocks. The book also offers in-depth insights on ultrasound guidance as well as fluoroscopic guidance of procedures. The evidence-based focus ensures that the procedures and techniques discussed are grounded in the peer-reviewed medical literature and the very latest pain medicine perspectives.

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Cutting-edge advances in green chemistry

<p>Based on data from the United States Patent and Trademark Office, Engineering Green Chemical Processes describes sustainable breakthroughs in chemical research and industrial engineering. The chemical agents and polymers described in this book were synthesized without the use of petrochemicals as reagents. Instead, they were obtained solely through synthetic methods which minimize or eliminate chemical waste, require minimum energy input, and use renewable materials. Emerging synthetic selections currently under investigation in both academic and industrial research facilities worldwide are also discussed in this pioneering work.</p>

<p>Applications covered include:</p>

Antibiotics

Automotive

Biosolvents

Candles

Chemical additives

Coatings

Cosmetics

Detergents

Diesel fuel

Eyeglasses

Fibers

Food packaging

Gasoline

Industrial chemicals

Lubricants

Nanoparticles

Paint

Photosensitive additives

Plasticizers

Polymers

Remediation processes

Roadway repairs

Surfactants

Thermoplastics

Toners

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HTML5: 20 Lessons to Successful Web Development

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Master HTML and HTML5 in 20 lessons--online video tutorials included!
Based on the author's successful online courses, this complete, integrated learning tool provides easy-to-follow lessons that feature clear explanations, sample code and exercises, and video tutorials. Each lesson is designed to take you less than an hour to complete.

HTML5: 20 Lessons to Successful Web Development covers the basics of HTML, including laying out an HTML document, using fonts, colors, and images, creating lists and tables, and building forms. Next, you'll learn how to use the HTML5 canvas, support geolocation, build advanced forms, implement local storage, add audio and video to your pages, and much more. Together, the book and almost five hours of video training make learning HTML5 easier than ever!

Ready-to-use code at www.mhprofessional.com

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Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution

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DRIVE SUSTAINABILITY AND GROWTH WITH A PROCESS FOCUSED ENTERPRISE

<p>You can execute a world-class business improvement plan, but if its effects don't reach the customer--is it really of value?</p>

<p>In this groundbreaking book, business innovation expert David Hamme reveals a powerful and proven method for connecting your companys valuecreation processes to customer-desired products--forging a direct link between strategic intentions and everyday business activities.</p>

<p>The goal is to systematize innovation in your company--and Customer Focused Process Innovation takes you step-by-step through the details to accomplish this goal.</p>

<p>With Hamme as your guide, you'll transform your organization into a Process Focused Enterprise--one in which organizational silos, command-andcontrol management, guesswork, and information inadequacies cease to exist--and where intuitive, simplified, fact-based, customer-connected, efficient approaches are the rule, not the exception.</p>

<p>Customer Focused Process Innovation shows you how to:</p>

 Assess your current operational capabilities by visually depicting work streams and building a conceptual blueprint from your core value chain to the end consumer

Drive customer-focused improvements by building rich feedback loops from the front lines and by actively managing the customer's processes

Implement a powerful new system that embeds process management practices to ensure every process delivers the greatest financial benefit



<p>When designed, managed, and utilized correctly, business processes are the foundational framework for innovation, Hamme writes.</p>

<p>You don't have to hope that innovation will just happen. You now have the knowledge, insight, and tools to drive it.</p>

<p>With Customer Focused Process Innovation you have everything you need to revamp your processes to innovate, grow, and outpace the competition.</p>

<p>PRAISE FOR CUSTOMER FOCUSED PROCESS INNOVATION:</p>

<p> "Hamme's approach is not a pie-in-the-sky set of big ideas, but rather an expertly woven and intuitively practical framework of concepts and tools that bridge the gap between visions and strategies." -- Steve Jegier, Head of Strategy, Wealth, Brokerage, and Retirement, Wells Fargo</p>

<p>"Hamme's emphasis on using a process focus and initiative management to drive long-term, real improvement to an organization is spot on. It's the only way to really bring about the adaptation needed to survive." -- Richard Maltsbarger, Business Development Executive, Lowe's Companies, Inc.</p>

<p>"Finally a business book that not only provides great thought-provoking insight into how a business operates, but also gives the step-by-step instructions to create a blueprint that everyone in the organization can follow to take the guesswork out of execution." -- Don Smith, VP of Marketing, Family Dollar Stores</p>

<p>"Having a 'great idea' is easy--driving it to execution is the hard part. We all talk about it, and now David has it documented." -- Caroline M. Kolman, P.E., Managing Director, Prism Healthcare Partners LTD</p>

<p>"Ninety-nine percent of the innovation books published don't address the part of the process where ninety-nine percent of the value is created: implementation. However, David addresses this complex issue head on. If you want to make innovation a reality, get this book." -- Stephen M. Shapiro, author, Best Practices Are Stupid</p>

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Easy Spanish Reader Premium, Third Edition

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A Three-Part Reader for Beginning Students + 160 Minutes of Streaming Audio

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Enhance your Spanish reading skills with this primer for premium results!

Easy Spanish Reader Premium is based on the premise that the best way to learn a language is to start reading it, immediately. Suitable for raw beginners to intermediate-level language learners, the new premium edition of this bestselling title features engaging readings of progressive difficulty that allow you to rapidly build comprehension. Includes flashcard sets of new vocabulary for every reading and a 1,500 entry digital glossary.
Quickly build comprehension Listen to audio recordings of more than 50 readings from the book available online and on the app Record your answers to review questions, then compare your pronunciation to native speakers

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3D Printing with Autodesk 123D, Tinkercad, and MakerBot

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Master the art of 3D printing with step-by-step tutorials and DIY projects

<p>Are you ready to join the new industrial revolution? 3D Printing with Autodesk 123D, Tinkercad, and MakerBot reveals how to turn your ideas into physical products that you can use or sell! You'll learn how tooperate powerful, free software from Autodesk and bring your creations to life with the MakerBot--a leading consumer printer--or an online service bureau.</p>

<p>Practical examples take you through the Design, Catch, Meshmixer, Tinkercad, Make, and CNC Utility apps, and the MakerBot Desktop. Fun projects, easy-to-follow instructions, and clear screenshots progress from installing the software to printing the design. Videos and digital files accompany this hands-on guide.</p>

Make your own creations with Design and Tinkercad

Download editable, premade content

Generate construction documents with the LayOut feature

Create and edit a reality capture model with Catch

Edit and mash up .stl files with Meshmixer

Navigate the MakerBot Desktop

Print the model on your own machine or with a service bureau

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Great Answers, Great Questions For Your Job Interview, 2nd Edition

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The classic guide to acing any interviewupdated with critical skills for networking, video interviewing, and researching companies
Great Answers, Great Questions For Your Job Interview prepares you to answer the trickiest questions and make yourself stand out from the competition. From pre-interview research to follow-up calls, the authors walk you through every step of the process and provide powerful advice on customizing your resume for any position.
Includes worksheets and exercises that help you practice your responses to interview questions
NEW: How to land an interview through smart networking, researching a company before the interview, and following up afterwards on LinkedIn and other social media sites NEW: Preparing for a video interview on Skype NEW: Tips on salary negotiation NEW: Techniques for creating a culture match with a potential employer NEW: Essential information on role playing
Jay A. Block is the cofounder of the Professional Association of Resume Writers and Career Coaches (PARW/CC). He developed a groundbreaking career management and empowerment program for the Workforce Development System nationwide, the U.S. Department of Labor, and other leading career and employment-related organizations.
Michael Betrus is a sales director by trade, having conducted hundreds of interviews and hires, and a career seminar leader for students on campuses nationwide.

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Talent Selection and Onboarding Tool Kit: How to Find, Hire, and Develop the Best of the Best

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The Quick Guide to Recruiting and Onboarding Top Talent

<p>In the war for talent, the last company standing is always the one that finds the best employees and integrates them quickly and effectively into the organization.</p>

<p>This quick-access guide provides the tools and strategies you need to select, recruit, interview, and onboard every kind of employee--from Next-ers and Millennials to baby boomers and nontraditional workers.</p>

<p>Packed with strategies, tactics, and tips you can start putting to use right away, The Talent Selection and Onboarding Pocket Tool Kit gives you instant access to create a powerful workforce that will launch your company to the top.</p>

Talent Selection and Onboarding Tool Kit contains: Step-by-step onboarding techniques

Quizzes and exercises

Informative tables

Chapter summaries and takeaways

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Bank Valuation and Value Based Management: Deposit and Loan Pricing, Performance Evaluation, and Risk, 2nd Edition

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The professional resource every investment banker must havethe definitive guide to complying with the brand-new Basel III requirements

Anchored in the fields of economics and finance, Bank Valuation and Value Based Management, Second Edition details asset-liability management and provides rigorous foundations to discuss the control of value creation and risk in banks.

Dermine delivers a framework that addresses critical bank management issues that include fund transfer pricing, risk-adjusted performance evaluation, deposit pricing, capital management, loan pricing and provisioning, securitization, and the measurement of interest rate risk. The book also covers important topics, such as capital management methods, resolution for non-performing loans and investments, and securitization and other structured products.

Jean Dermine is the Professor of Banking and Finance at INSEAD and has taught at Wharton School of the University of Pennsylvania, the Universities of Louvain and Lausanne, CESAG, NYU, and Stockholm Schools of Economics.

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The Nalco Water Guide to Cooling Water Systems Failure Analysis, Second Edition

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
The Most Complete, Current Guide to Failure Analysis for Cooling Water Systems
Fully updated for the latest technologies and techniques, this new edition describes proven procedures for determining the root cause of cooling system failure, correcting the problem, and preventing future occurrences.The first section covers cooling water system design and operation and features ten new chapters on the various materials most commonly found in cooling systems. The remaining four sections discuss waterside corrosion, cracking, mechanical damage, and material and design issues.

This authoritative resource explains how to identify failure locations and mechanisms, recognize critical factors influencing failure, carry out inspection procedures, and implement preventive measures to reducedamage. Illustrative case histories are provided in each chapter.

The Nalco Guide to Cooling Water Systems Failure Analysis, Second Edition, covers:
Carbon and alloy steel Cast iron Stainless steel Copper alloys Aluminum alloys Corrosion-resistant alloys Coatings Nonmetallic materials Brazed and soldered joints Corrosion monitoring Crevice and underdeposit corrosion Oxygen corrosion Biologically influenced corrosion Acid corrosion Alkaline corrosion Galvanic corrosion Dealloying Intergranular corrosion Graphitic corrosion Localized and pitting corrosion Corrosion fatigue Stress corrosion cracking Erosion-corrosion Cavitation Manufacturing defects Weld defects Design and operating conditions

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The Courage to Take Command: Leadership Lessons from a Military Trailblazer

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POWERFUL LEADERSHIP LESSONS FROM A TRAILBLAZING FEMALE COLONEL IN THE U.S. ARMY

<p>When Jill Morgenthaler arrived at boot camp in 1975 as part of the inaugural class of women in the Army, she was one of 83 female cadets . . . on a base of 50,000 men. So she knows a thing or two about conquering obstacles.</p>

<p>In The Courage to Take Command, Colonel Morgenthaler provides invaluable leadership lessons drawn from her three decades of military service--from her first days in ROTC to combat in some of the world's most dangerous war zones. Ironically, the military taught her that leadership isnt about "command and control." Rather, it requires a fine balance of reason and emotion, distance and familiarity, hard and soft power. Learn how to lead your team to success by:</p>

 Being true to your vision--but being open to new ideas

Tackling obstacles head-on--but using finesse to arrive at solutions

Focusing on the mission--while protecting your people

Projecting strong leadership presence--but serving every member of your team, especially the weakest and most vulnerable

Maintaining team spirit--but refusing to tolerate mediocrity

Accepting and embracing your fears--but never letting them control you

Always having a plan--but also trusting your gut

Expressing a healthy self-confidence--with a side of humility



<p>It took both a spine of steel and a smart sense of people for Morgenthaler to get where she did. Now she draws on the wisdom garnered from her experience to help you develop an authentic brand of leadership and succeed at all levels of any organization.</p>

<p>The Courage to Take Command provides the strategies and tactics you need to follow through with your leadership vision, inspire your team, and execute your missioneven when the odds may seem overwhelming.</p>

<p>HARD-EARNED LESSIONS FROM THE FRONT LINES OF LEADERSHIP</p>

<p> "Colonel Morgenthaler has devoted her life to helping others be all they can be. In this book, she shares her lessons learned and offers deeply wise advice for effective leadership at any level." -- Congresswoman and Lieutenant Colonel Tammy Duckworth</p>

<p>"With honesty and humor, Colonel Morgenthaler shares secrets to inclusive leadership, proving that the best leaders leave no one behind. A book for both women and men who face the challenge of being in the minority, whatever that may represent, while leading others." -- Pat Harris, global chief diversity officer of McDonald's Corporation and author of None of Us Is as Good as All of Us</p>

<p>"Colonel Morgenthaler's journey in facing fears, obstacles, and Saddam Hussein is a wonderful roadmap for anyone striving to lead. The Courage to Take Command cuts straight to the chase on what you need to do to make the most of the leadership opportunities that come your way." -- Lieutenant General Claudia Kennedy, U.S. Army (ret.)</p>

<p>"An indispensable primer that clearly shows leaders and anyone who aspires to lead, particularly those belonging to any minority group, how to turn obstacles into opportunities." -- Lori L. Parker, president of American Steelworks, Inc.</p>

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Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way

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THE PROVEN MODEL FOR DRIVING POSITIVE ORGANIZATIONAL CHANGE

<p>Cleveland Clinic has long been recognized for driving some of the best clinical outcomes in the nation, but it was not always a leader in patient experience. There was atime when this revered organization ranked among the lowest in the country in this area. Within ten years, however, it had climbed to among the highest and has emerged as the thought leader in the space.</p>

<p>How did Cleveland Clinic turn itself around so effectively and so quickly?</p>

<p>More important, how can you do the same with your organization?</p>

<p>In gripping, visceral, on-the ground fashion, Service Fanatics reveals the strategies and tactics the Clinic applied to become one of today's leading patient-experience healthcare organizations--methods that seamlessly translate to any business seeking to improveits customer experience. This strategic guide covers:</p>

How the Clinic's leaders redefined the concept of patient experience and developed a strategy to improve it

Critical lessons learned regarding organization, recruitment, training, and measuring service excellence

Ways in which the Clinic aligned its entire workforce around its Patients First strategy

How leaders improved the critical element of physician communication



<p>Rather than view patients simply as sick people who need treatment, Cleveland Clinic sees them also as important stakeholders in the organization's success. Patients are customers--who desire, pay for, and deserve the best possible care and experience during what is often a challenging time in their lives.</p>

<p>Featuring customer service case studies, as well as invaluable insight from C-level executives at top corporations in various industries, Service Fanatics provides actionable lessons for any manager and business leader beyond healthcare.</p>

<p>Whether you run a healthcare institution, nonprofit, or for-profit business, Service Fanatics will help you create the kind of customer experience that promises to transform your organization into an industry powerhouse.</p>

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Blind Ambition: How to Envision Your Limitless Potential and Achieve the Success You Want

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A goal-setting guide to top achievement from an award-winning engineer, champion paratriathlete, and IRONMAN world record holder
Diagnosed with a pediatric brain tumor, Patricia Walsh became blind at the age of five. As a teenager, she lost what little vision remained due to surgical complications, and the straight-A student began a downward spiral into depression and hopelessness.

But Walsh eventually had an epiphany: if she didn't do something--and fast--she would doom herself to a life devoid of meaning.

Today, Walsh is an award-winning computer engineer and champion paratriathlete. She has raced in more than a dozen marathons and ultra-marathons and competed in two IRONMAN triathlons. In 2011, she set the world record for blind triathletes, shattering both male and female records by over 50 minutes.

How did she do it?

Patricia Walsh refused to be defined by any limits.

In Blind Ambition, Walsh both inspires and educates by relating her unforgettable personal story while detailing her proven Fuel / Fire / Blaze approach to achieving any goal:

Fuel: Set your base goals--those small, day-to-day tasks designed to collectively build toward your final goal

Fire: Map important milestones on your journey to keep yourself on track and motivated

Blaze: Your highest goals, your most burning desire made real--this is what happens when you add fuel to fire . . .

Drawing on her experience of great adversity--and even greater success--she shows you how to set realistic milestones and describes a simple and effective process for mapping these milestones to daily tasks that will help you achieve what you previously thought unachievable.

Every path has obstacles, but you can overcome them. Apply a champion's hard-earned lessons to achieve your goals and live a personally enriching and professionally rewarding life. All it takes is Blind Ambition.

Go for the Gold! A Proven Model for Success from a World-Class Athlete

"Patricia Walsh lays out an extremely effective framework for achieving your highest goals--in business and in life. I have personally seen Patricia apply this approach to great success at Microsoft. Anyone who reads this book will be that much closer to achieving their goals." -- Steven Sinofsky, former president of the Windows division at Microsoft Corporation

"In a book filled with practical, actionable advice for true goal setting, framed by her experience with the toughest of real-world challenges, Patricia Walsh provides a no-nonsense framework for actualizing your goals and becoming resilient. Whether you are looking to excel in business, in sports, or in life, Blind Ambition will serve as your go-to guidebook for achieving breakthroughs, managing challenges, and fulfilling your own marvelous potential." -- Meg Hare, president of the board of Austin Women in Technology

"Whether it is running your first 5K, competing in an IRONMAN, or completing an important work project, the steps and lessons shared in this book will help you get there. Patricia Walsh is an expert in overcoming challenges that stand in the way of reaching one's goal. This is an outstanding read!" -- Barry Siff, president of USA Triathlon and 10-time IRONMAN competitor

"Patricia Walsh is a beacon, an inspiration, and a reminder of what is achievable. Blind Ambition is a must-read for those who want to maximize their amazing untapped potential by applying the lessons, concepts, and can-do attitude that Patricia embodies and shares so eloquently in this book. Highly recommended." -- Paul M. Craig, cofounder and president of Rudy Project North America and XX2i Optics

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The Power of Thanks: How Social Recognition Empowers Employees and Creates a Best Place to Work

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The most powerful word in your leadership vocabulary is . . . THANKS!

<p>Building a fully engaged, energized workforce is the key to business success. The Power of Thanks reveals how leading companies like Intuit, JetBlue Airways, IHG, Symantec, ConAgra Foods, and The Hershey Company empower employees through social recognition, in which the practice of mutual appreciation and trust directs and rewards higher performance.</p>

<p>Eric Mosley and Derek Irvine, executives at the world-renowned employee recognition firm Globoforce, explain why social recognition is so powerful and how you can apply it in your company. Case by case, they show how a carefullyplanned and consistently executed Culture of Recognition business strategy inspires:</p>

Greater employee engagement and loyalty

Stronger, more unified teams and departments

A creative, innovative company culture

Improved customer satisfaction

Increased profitability and organizational health



<p>Mosley and Irvine provide practical advice and proven examples for devising a powerful, growth-generating strategy that modernizes employee recognition for today's social, global, multi-generational and 24x7 wired workforce.</p>

<p>When employees participate in a culture that makes everyone a stakeholder in the organization's success, positive energy spreads like wildfire, and business results follow. Something so simple and powerful might work like magic, but it's really just common sense. It's smart management. It's long-term thinking.</p>

<p>It's The Power of Thanks.</p>

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Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever.

Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success.

In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products.

Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to:
Choose and justify which products to build Plan for their profitable creation and deployment Develop and launch them Manage them once they enter the market Gracefully retire them and replace them with new products Efficiently allocate investments across all of the products in an organization
The Product Manager's Desk Reference embodies everything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.

PRAISE FOR The Product Manager's Desk Reference:

"There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management." -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent

"Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession." -- BRIAN WEBER, Manager of Product Management, Thomson Reuters

"Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community." -- DAN O'DAY, Senior Director, Product Management, Thomson Reuters

"From now on, this book will stand as an important reference point for all product management teams." -- MARK ELLIOTT, Vice President, Product Management, Smiths Detection

"The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource." -- DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University

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Point-of-Care Ultrasound Fundamentals: Principles, Devices, and Patient Safety

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Introducing the first definitive training guide to point-of-care ultrasound

<p>Whether you're a medical student or other health professional, this complete, one-stop tutorial takes you through everything you need to know about ultrasound scanners and their use across the full range of medical settings. Here, you'll get an incisive, step-by-step overview of the physical principles of ultrasound with detailed explanations of how each control works and why it's needed.</p>

<p>Point-of-Care Ultrasound Fundamentals is the one clinical resource that will take your familiarity with portable ultrasound to the next level. No other sourcebook goes further to help you master ultrasound tools and techniques--so you can maximize the quality of diagnostic information obtained during the examination while ensuring patient safety and observing ergonomically-sound scanning techniques.</p>

<p>FEATURES:</p>

 Covers the rapid adoption of new point-of-care ultrasound devices, from simple cell phone-size units to highly sophisticated and costly multi-transducer scanners offering 2D real-time, Duplex Doppler, and color flow imaging

Emphasis on ensuring ultrasound safety offers insight into ultrasound interactions with tissue and the amount of energy transmitted to the patient, particularly when scanning the fetus

Detailed descriptions of universal scanning techniques include diagrams and photographs illustrating correct and incorrect scanning methods to help prevent sonographer injury

Excellent pedagogy includes chapter-opening learning objectives and key terms

Numerous tables and figures throughout include precisely reproduced ultrasound images