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Eine Einfuhrung ins Geschichtenerzahlen in Marketing, Kommunikationsmanagement und Employer Branding

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Dieses Buch bietet eine systematische und praxisorientierte Einfuhrung in das Storytelling fur Marketing, Kommunikationsmanagement und Employer Branding. Es erklart die grundlegenden Begriffe, zeigt auf, wie Storys erkannt, strukturiert und gestaltet werden, und vermittelt die zentralen Elemente wirkungsvoller Geschichten  von Themenwahl, Dramaturgie und Figurenentwicklung bis zu visuellen und audiovisuellen Formaten.Zahlreiche Beispiele und Ubungen mit Musterlosungen unterstutzen dabei, Storytelling professionell anzuwenden, zu optimieren und gezielt in Kommunikationsprozesse zu integrieren.Dieses Buch ist unverzichtbar fur alle, die ihren Unternehmenserfolg durch strategisches Geschichtenerzahlen auf das nachste Level heben mochten.

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Smart and Connected Health: AI, IoT, and Trustworthy Technologies

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This book provides a comprehensive guide to the groundbreaking technologies underpinning the Smart and Connected Health (SCH) revolution. It aims to demystify the principles, architectures, applications, challenges, and potentials of AI, GenAI, TinyML, LLMs, IoT, EdgeFogCloud Computing, Blockchain, and Trustworthy Technologies within the healthcare context. The authors present a thorough compilation of SCH-related content, designed to meet the needs of researchers and practitioners in this field. It delves into the essential aspects of designing and engineering an advanced SCH solution, incorporating a cross-layer approach from the device level to edge/fog/cloud and further into analytics/applications/services. 



Offers readers a single-source reference to the state-of-the art in Smart and Connected Health (SCH);
Enables readers to appreciate the fusion of various technological realms, shaping a new frontier in healthcare;
Showcases diverse real-world applications, such as AI-powered clinical decision support, stress monitoring, non-invasive cancer screening, diabetes management, and pandemic response, demonstrating the practical impact of SCH technologies across healthcare domains;
Includes contributions from world-renowned experts from academia and industry .





 

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Was soll im Informatikunterricht gelehrt werden und wie? Illustriert an konkreten Beispielen wird auf zentrale Aspekte bei der Planung und Durchfuhrung von Informatikunterricht eingegangen: Auswahl von Unterrichtsinhalten, Gewichtung von Konzept- und Produktwissen, geeignete Unterrichtsmethoden bei heterogenen Vorkenntnissen der Lernenden, Unterrichtstechniken zur Motivation und Veranschaulichung und Gestaltung von praktischen Ubungen.Das gut lesbare und praxisorientierte Open Access Buch richtet sich an Informatiklehrkrafte, Informatikkursleitende sowie Lehramtsstudierende.

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Proceedings of the International Conference on Sustainable Economics and Finance in the Digital Business Transformation (INCOSEF 2025)

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This is an open access book.
Ho Chi Minh City University of Economics and Finance (UEF) is pleased to announce the International Conference on Sustainable Economics and Finance (INCOSEF 2025). This international academic event brings together researchers, scholars, and professionals from diverse disciplines to explore critical transformations in business, economics, and policy within the global movement toward sustainability and digital innovation. The conference aims to serve as a collaborative platform for intellectual exchange, addressing the complex interplay between sustainable development goals and the accelerating digitisation of business systems and economic structures. Submissions will be rigorously peer-reviewed by an international scientific committee, and selected papers may be considered for publication in affiliated academic journals or edited volumes. The conference will be conducted in a hybrid format, allowing in-person and online participation.

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In das Open-Access-Buch Klimaanpassung, Hochwasser und Resilienz gehen Ergebnisse und Erfahrungen aus dem gleichnamigen vom Bundesministerium fur Bildung und Forschung geforderten Verbundprojekt KAHR (KlimaAnpassung, Hochwasser und Resilienz) ein. Insgesamt waren 13 Verbundpartner aus Forschung und Praxis sowie zahlreichen verschiedenen Disziplinen an den wissenschaftlichen Arbeiten beteiligt. Das Buch behandelt die weitreichenden Auswirkungen der Hochwasserkatastrophe im Juli 2021 in Deutschland, insbesondere in den Regionen Nordrhein-Westfalen und Rheinland-Pfalz. Es beleuchtet die physischen, sozialen und wirtschaftlichen Folgen des Ereignisses, das zu massiven Schaden an Infrastruktur, Wohngebauden und kritischen Infrastrukturen fuhrte. Die Autorinnen und Autoren analysieren die Herausforderungen im Rahmen des (Wieder-)Aufbaus und betonen die Notwendigkeit eines integrierten Hochwasserrisikomanagements, das technische, naturliche und soziale Aspekte berucksichtigt.
Ein zentrales Anliegen des Buches ist es, aus den Erfahrungen der Katastrophe zu lernen und resilientere Strukturen fur zukunftige Hochwasserereignisse zu schaffen. Dazu werden verschiedene Manahmen zur Verbesserung der einzugsgebietsweiten naturlichen und technischen Retention sowie Infrastrukturanpassung, privater Vorsorge und Anpassungen in der Raumplanung vorgestellt.
Daruber hinaus wird die Rolle der Wissenschaft hervorgehoben, um evidenzbasierte Entscheidungen zu treffen und den Wissenstransfer zwischen Forschung und Praxis zu fordern. Besondere Aufmerksamkeit gilt auch den sozialen Aspekten des Wiederaufbaus in benachteiligten Quartieren, wo die Vulnerabilitat der Bevolkerung durch soziale Ungleichheiten verstarkt wird.
Das Buch bietet konkrete Empfehlungen fur politische Entscheidungstrager:innen, Planer:innen und Praktiker:innen im Bereich des Hochwassermanagements sowie fur betroffene Burger:innen. Es schliet mit einem Ausblick auf zukunftige Herausforderungen im Kontext des Klimawandels und pladiert fur eine starkere Integration von Risikokommunikation in alle Phasen des Hochwassermanagements  von der Vorsorge uber die Bewaltigung bis hin zur Nachsorge.

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Second International Conference, ICCIES 2026, Nha Trang, Vietnam, April 24, 2026, Proceedings, Part III

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This three-volume set CCIS 2943-2945 constitutes the refereed proceedings of the Second International Conference on Computational Intelligence in Engineering Science, ICCIES 2026, held in Nha Trang, Vietnam, during April 24, 2026.
The 131 full papers included in these volumes were carefully reviewed and selected from 290 submissions. They were organized into topical sections as follows:
Part I: Natural Language Processing; Computer Vision
Part II: Machine Learning; Intelligent Systems; IoT
Part III: Wireless Networks (6G); Cyber Security; Control System.

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This groundbreaking textbook provides coverage for the second semester, core course in electronic circuits. Unlike most textbooks for this course, this one covers the mathematics of frequency-domain analysis, the traditional language of electrical engineering, in the context of real engineering applications and design. The author has structured the material to enable readers to develop into functioning engineers who can apply this theory to the understanding and design of a complex circuit that performs useful and desirable signal processing functions, through introduction of topics in Design-Oriented Analysis. Readers also will benefit from material that will help them build a foundation for their future studies in topics such as signal processing, control systems, RF circuits, power electronics, and communications.

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Second International Conference, ICCIES 2026, Nha Trang, Vietnam, April 2a4, 2026, Proceedings, Part II

# data[].attributes.description
This three-volume set CCIS 2943-2945 constitutes the refereed proceedings of the Second International Conference on Computational Intelligence in Engineering Science, ICCIES 2026, held in Nha Trang, Vietnam, during April 24, 2026.
The 131 full papers included in these volumes were carefully reviewed and selected from 290 submissions. They were organized into topical sections as follows:
Part I: Natural Language Processing; Computer Vision
Part II: Machine Learning; Intelligent Systems; IoT
Part III: Wireless Networks (6G); Cyber Security; Control System.

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Yearbook of International Humanitarian Law, Volume 27, 2024

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International Humanitarian Law under Pressure

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Volume 27 of the Yearbook of International Humanitarian Law addresses key controversies relating to the application and interpretation of international humanitarian law (IHL) raised by the armed conflicts in Gaza and Ukraine. Such controversies not only provoke fundamental legal questions, but have become central in public discourse surrounding the conflicts and beyond  placing significant pressure on key principles of IHL. This pressure  sometimes emanating from radical interpretations of the rules of IHL by various actors  has exposed fault-lines and boundaries in the understanding of IHL among different interpretive communities. This Volume is therefore dedicated to the rigorous doctrinal and theoretical analysis of pertinent areas of tension within the contemporary field of IHL.
Considering the numerous pressures raised within IHL at present, this Volume contains seven chapters dedicated to this theme. Topics addressed include siege warfare, the protection of healthcare, forcible displacement, determining violations of the law of targeting, the use of artificial intelligence in decision-support systems, harmful speech, as well as the protection of marine species under IHL. The Volume concludes with the Year in Review, which describes and analyses the most important IHL-related developments that took place during 2024.
The Yearbook of International Humanitarian Law is a leading annual publication devoted to the study of IHL. It has always strived to be at the forefront of the debate of pressing doctrinal and theoretical questions of IHL, and provides an international forum for high-quality, peer-reviewed research on this crucial branch of international law. Distinguished by contemporary relevance, the Yearbook of International Humanitarian Law bridges the gap between theory and practice, serving as a useful reference tool for scholars, practitioners, military personnel, civil servants, diplomats, human rights workers, and students.

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Mean-Field-Type Game Theory II is the second of two volumes that together form a comprehensive treatment of mean-field-type game theory and applications, focused on finding state-of-the-art solutions to issues surrounding the next generation of cloud social networking, smart energy systems, transportation and wireless networks. The text shows how mean-field-type game theory provides the ideal framework for designing robust, accurate and efficient algorithms for the autonomous and distributed architectures on which future cities and networks will rely to improve the efficiency and flexibility, security and quality of life. 
This second volume fleshes out and expands upon the theoretical treatment of Volume I with a presentation of real-world applications including smart cities, energy systems and their economics, high-efficiency Wi-Fi networks, social networks, next-generation networks, sensor networks and cognitive networks.
Mean-Field-Type Game Theory II: Applications is an ideal resource for engineers, academic researchers, and advanced undergraduate and graduate students, surveying the varied ways in which mean-field games can be employed to enhance real systems of one sort or another.

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Zur Strukturierung von Schriftsatzen und der mundlichen Verhandlung per Videokonferenz

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Dieses Buch widmet sich der Frage, wie die deutsche Zivilprozessordnung unter dem Leitgedanken der Effizienz weiterentwickelt werden kann. Der Autor untersucht zunachst, ob es einen eigenstandigen juristischen Effizienzbegriff gibt und welche Rolle Effizienzuberlegungen im Recht spielen durfen. Im Mittelpunkt steht sodann die mundliche Verhandlung per Videokonferenz. Obwohl der gesetzliche Rahmen seit langem besteht und die COVID-19-Pandemie ihre praktische Bedeutung eindrucklich vor Augen gefuhrt hat, wurde Videokonferenztechnik in der gerichtlichen Praxis nur zuruckhaltend genutzt. Die Arbeit geht den Grunden hierfur mit einer umfassenden empirischen Untersuchung auf Grundlage des Technologieakzeptanzmodells nach. Grundlage ist eine bundesweite Umfrage unter Richterinnen und Richtern.Die Ergebnisse munden in konkrete Vorschlage fur einen verstarkten Einsatz von Videokonferenztechnik in der richterlichen Praxis und leisten zugleich einen wichtigen Beitrag zur empirischen Rechtsforschung.

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Theoretische Grundlagen, empirische Befunde und rechtliche Praxis

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In diesem Handbuch werden Opferbelange interdisziplinar und aus theoretischer wie empirischer Sicht beleuchtet. Es enthalt knapp 50 Beitrage zu Grundlagen der Viktimologie, spezifischen Deliktsphanomenen aus Opfersicht, zur Viktimisierung bestimmter Personengruppen und Kontexte sowie zu Opferinteressen und dem Opferschutz. Das Handbuch richtet sich an Wissenschaftler:innen, Praktiker:innen und Studierende aus den Bereichen der Kriminologie, Soziologie, Psychologie, Rechtswissenschaft, Polizei und der Sozialen Arbeit.
Die Viktimologie, die Lehre vom Opfer, hat sich uber die vergangenen Jahrzehnte stark entwickelt  von einer Randbetrachtung der Kriminologie und Strafrechtsjustiz hin zu einem umfangreichen Forschungs- und Praxisbereich. Neben theoretischen Grundlagen und differenzierenden Begrifflichkeiten ist das viktimologische Feld inzwischen vor allem durch eine breite Forschungslandschaft in Form von Viktimisierungsstudien gepragt. In den letzten Jahren wurden zudem eine Reihe von (gesetzlichen) Neuregelungen auf den Weg gebracht, nicht zuletzt hinsichtlich des Opferschutzes und der Opferhilfe. Das vorliegende Handbuch enthalt Beitrage zu diesen unterschiedlichen Aspekten der Viktimologie.
 

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Humor at Work in Teams, Leadership, Negotiations, Learning, and Health

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This 2nd edition provides a comprehensive, updated review of current knowledge on the adaptive and maladaptive functions of humor. Humor is a pervasive aspect of daily interaction - including in the workplace. Affiliative, self-enhancing, self-deprecating and aggressive humor can all occur at work and have unique and sometimes ambiguous effects. This volume presents research on humor in five important workplace domains: teams, leadership, negotiation, learning, and health. It combines and integrates research from a range of fields, including work and organizational psychology, social psychology, communication, linguistics and sociology. By highlighting research gaps and proposing future research questions, the book provides a solid foundation for further research on humor in the aforementioned areas. For practitioners, the book offers tailored recommendations for each domain.

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The Rot is a recalcitrant study of the decaying romances, expired hopes and abject injustices of the world. A liturgy for girlhood in the dying days of late-stage capitalism, these poems expose fraying nerves and tendons of a speaker refusing to avert their gaze from the death of Country, death on Country, and the bloody violence of settler colonies here and afar. Across sleepless nights, fractured alliances and self-destructive coping strategies, The Rot is what happens when poetry swallows more rage than it can console, quiet or ironise a this book demands you ready yourself for a better world.

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Emily, a former police officer, is living a successful yet simple life-until she realizes that her husband has been in the grasp of alcohol addiction for years. Jacob, now faced with legal problems originating from alcohol consumption, tries to mend the damages done by the choices he made through addiction.

As Emily tries to work through the emotional hurt she has endured, she is struck by another plot twist she could never have seen coming-one that helps Jacob see that only God could have orchestrated such a perfect journey, leading him from alcohol addiction to a life of sobriety and faith.

Soul Poured Out is based on a true story that encompasses perseverance through marital struggles, sobriety, and finding faith through life's challenges.

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Kierstin Gaines had the perfect life, or so she thought.

When a tragedy hits home, she spirals out of control, and her husband shows his true colors,

Finding a second chance at love, she faces devastation once more.

After her life burns to the ground, Kierstin moves away for a fresh start. Just when she feels settled, someone from the past re-emerges at her new home and throws her into a tailspin.

Will Kierstin be able to rise from the ashes of her past to create the life she wants and desires?

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The Older The Violin, The Sweeter The Music

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Grooving along perfectly to infiltrate the rhythm of the criminal underworld of Nashville-Music City, this strikingly talented girl-bass player-turned sleuth is hired to follow a series of clues in a music business murder/robbery. The stolen item is a very distinctive classical violin-of the sort not seen in the Star-Bars of Lower Broadway. The violinist is shot for his instrument during an engagement at the exclusive Schermerhorn Symphony Center. Sheridan Nash follows the clues; from Nashville's underworld drug scene, to luthiers of Paris and "families" of Italy, losing a coworker & boyfriend to a drug deal murder attempt. Follow Sheridan as she navigates the clues, figuring out the key to the smuggling ring and setting up a crazy-wild sting for the Feds...

A Sheridan Nash Mystery-The Sheridan Nash series centers around one Music City musician's life. Working musicians have slow seasons in which extra income is required, & in this girl-bass player's work life, this frequent financial slack is picked up by some seriously secretive sleuthing, solving mysteries that each bear the name of a classic country song.

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For many years, Karen Abbott-Trimuel believed she was on a journey of becoming. But the deeper she searched for answers, the more she realized something unexpected. The journey was never about becoming someone new. It was about remembering.

Through moments of reflection, honest questioning, and the quiet courage to listen inwardly, Karen began uncovering the layers that had slowly formed around the life she thought she was supposed to live. What she discovered beneath those layers was something powerful: The self that had always been there.

In Unlocked Answers: How I Remembered Who I Am, Karen shares the path that led her from searching to remembering, from performance to authenticity, and from uncertainty to wholeness.

This book is not a guide filled with instructions. It is an invitation to pause, listen, and to remember the voice within you that may have been waiting patiently for your attention. Because sometimes the answers we are searching for are not waiting somewhere ahead of us. They are waiting within us. And remembering is the path that leads us home.

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From Dan Dowhal, author of Bury Your Horses and Flam Grub, comes a quirky tale about the cost of conformity.

Set in Canada's far northern Klondike region, this is the story of Doug Stuart, the victim of a bizarre and tragic parental experiment who happily believes himself to be a member of a pack of sled dogs. His grandparents struggle to protect the child, but their world is thrown into upheaval when Doug comes to the attention of local authorities.

The case falls to psychologist Nate Waxman, who -because there are so few genuine cases of feral children (despite a proliferation of myths) - sees in the boy a golden opportunity for personal advancement, and to Mountie corporal Marie LeClair, who ultimately must decide between duty and conscience.

Sometimes dark, sometimes funny, the story is ultimately uplifting as Doug struggles to regain his freedom. Drawing on the author's northern and dog mushing experiences, the story examines our preconceptions of normalcy and happiness, through the twin lenses of civilization and wilderness living.

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A Plea for Vegetarianism !

A powerful and uncompromising case for vegetarianism, this collection brings together the most influential essays and addresses of Anna Bonus Kingsford, a physician and leading voice in ethical diet reform.

Combining medical insight, moral reasoning, and social critique, these writings examine the consequences of flesh-eating with clarity and force. Kingsford moves beyond nutrition alone, addressing the treatment of animals, the responsibilities of humanity, and the ethical implications of everyday food choices. Her work connects physical health with moral awareness in a way that remains strikingly coherent.

The questions raised in these pages-animal welfare, sustainable living, and the ethics of consumption-are more urgent than ever. This text anticipates many contemporary debates and offers a perspective that feels both radical and grounded.

First published in the late nineteenth century, these essays have continued to influence discussions on diet and ethics, and remain a significant reference in the history of vegetarian thought.

This large print edition is designed for enhanced readability, offering a comfortable reading experience while preserving the integrity of the original work.

Ideal for readers interested in ethical eating, animal rights, and the philosophical foundations of vegetarianism, this volume stands as both a reference work and a compelling call to reconsider the place of animals in human life.

Excerpt: "It would, alas! require many long pages to cite the innumerable cruelties and sufferings which the gluttony and luxury of flesh-eating man impose on the innocent herb-feeders - sufferings which, whatever may be said to the contrary, are absolutely inevitable and inseparable from modern European habits of diet. Sufferings by sea and land, in transit from different ports, by rail and by road, sufferings in the live-stock markets, in the pens of the slaughter-houses while waiting their turn for death, sufferings by thirst, blows, terror, apprehension, exhaustion, neglect, to say nothing of the wanton barbarity to which they are too often subjected, such, under the present hateful and unnatural system, is the woeful lot of the patient, gentle, laborious creatures who should be ploughing our fields, and yielding us, not their flesh and blood, but milk and wool and the fruits of their willing toil."