Product List
GET /services/catalog/products?format=api&page=78407
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The process of writing a business plan enables you to consider all the aspects of starting a business—ranging from identifying opportunities to exploring risks to putting dollar amounts to ideas; the business plan makes you think about the highs and the lows, the advantages and the disadvantages, and the potential for success and failure. Although there are businesses that are successful without a business plan, significantly more businesses that fail to plan also fail to succeed. </p>", "author": "Sharon Fullen and Dianna Podmoroff", "slug": "how-to-write-a-great-business-plan-for-your-small-business-in-60-minutes-or-less-279-9780910627566-sharon-fullen-and-dianna-podmoroff", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/imported/7566.PNG", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "279", "product_url": "/app/ecom/book/279/how-to-write-a-great-business-plan-for-your-small-business-in-60-minutes-or-less-279-9780910627566-sharon-fullen-and-dianna-podmoroff", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9780910627566" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000279" } } } }, { "type": "Product", "id": "00010000000316", "attributes": { "name": "199 Pre-Written Employee Performance Appraisals: The Complete Guide to Successful Employee Evaluations and Documentation", "subtitle": "", "description": "No matter what type of business or even nonprofit organization you are managing, a written performance appraisal is good management. Employee reviews can serve as a platform for employees to bring forth questions and concerns. This can help increase employee dedication, creativity, and job satisfaction. Reviews allow you to evaluate employees for increased responsibilities and future promotions. You will have written records of your employees performance, get more productivity, and clearly set compensation. Employee appraisals are critical to your organization, but are time-consuming to write. This new book and companion CD-ROM is your solution. You will produce professional-quality performance reviews in minutes. The book provides over 199 pre-written employee phrases you can insert into a blank employee appraisal form. The evaluations are professional, constructive, and direct. See the accompanying CD-ROM for 25 different categories to evaluate your employee in. Each category includes at least 8 different phrases you can choose from to describe your employees performance in that category. Pick and choose which categories you would like to include in your employees performance appraisal and how you want to describe your employees performance in that category and then just insert them all into the prepared appraisal form.", "author": "Stephanie Lyster and Anne Arthur", "slug": "199-pre-written-employee-performance-appraisals-the-complete-guide-to-successful-employee-evaluations-and-documentation-316-9780910627764-stephanie-lyster-and-anne-arthur", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/imported/7764.PNG", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "316", "product_url": "/app/ecom/book/316/199-pre-written-employee-performance-appraisals-the-complete-guide-to-successful-employee-evaluations-and-documentation-316-9780910627764-stephanie-lyster-and-anne-arthur", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9780910627764" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000316" } } } }, { "type": "Product", "id": "00010000000288", "attributes": { "name": "How to Build Your Own Web Site With Little or No Money", "subtitle": "", "description": "Web sites are an essential tool that every business must have in todays economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world. The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilize this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat. You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time. You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site. With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyright-free images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you.", "author": "Bruce C Brown, Foreword by Maria Pia Celestino", "slug": "how-to-build-your-own-web-site-with-little-or-no-money-288-9781601383044-bruce-c-brown-foreword-by-maria-pia-celestino", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781601383044.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "288", "product_url": "/app/ecom/book/288/how-to-build-your-own-web-site-with-little-or-no-money-288-9781601383044-bruce-c-brown-foreword-by-maria-pia-celestino", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601383044" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000288" } } } }, { "type": "Product", "id": "00010000000297", "attributes": { "name": "Off to College: Now What? A Practical Guide to Surviving and Succeeding Your First Year of College", "subtitle": "", "description": "<p>According to the US Census Bureau’s report on the number of college students in the United States, more than 500,000 high school seniors pack up and leave their homes for college each year, intent on starting the next level of their education. The freshman year of college is an initiation into independent living, but it can be incredibly stressful on someone who is not prepared. It is estimated that almost 150,000 students will dropout before starting their second year, and it is not always because of the angry professor or sub-par living conditions. Everything from the cost of living on your own to the stress of trying to balance a job, school, and a completely new kind of social life will weigh heavily on you.<br /><br />The key to being successful in your first year of college is to be prepared for anything that might arise, maintaining a strict, well-organized schedule, balancing your free time and new found social freedom, and putting the right amount of energy into your studies. This unique, groundbreaking book will provide you with a milestone from which to set forth in your new college career. You will learn how you can transition from the rigid daily rules of life with your parents to a rule-free environment, without giving up the education you have worked so hard for. You will learn the four essential cornerstones of a healthy, successful college career: Study, Friends, Health, and Involvement.<br /><br />Many hours of interviews have helped to compile a comprehensive list of studying and living habits and also routines that will keep you locked in and on target throughout your college career. The Freshman 15 is not a simple joke. According to Kidshealth.org, the average college freshman actually gains ten pounds in their first year away from home. You will learn how to balance your small budget with a healthy lifestyle and maintain the weight and health you enjoyed when you left home using the resources every major college provides its students. You will also learn how to balance your classes and choose a schedule that will help you in the arduous process of selecting your major and minor. <br /><br />In addition, learn how to deal with your first college roommate, decide whether you want to join a fraternity or sorority, and decide how to handle parties on campus. An entire section is included on how to make extra money while in college by working part-time on- and off-campus. The chapter on college dating will help you decide when and how you should dip into the massive college dating pool. For any college freshman who wants to learn the best tips and tricks to staying organized, acing that first semester, and being the life of the campus, all without losing focus, this book is for you.</p>", "author": "Jessica Linnell", "slug": "off-to-college-now-what-a-practical-guide-to-surviving-and-succeeding-your-first-year-of-college-297-9781601383143-jessica-linnell", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781601383143.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "297", "product_url": "/app/ecom/book/297/off-to-college-now-what-a-practical-guide-to-surviving-and-succeeding-your-first-year-of-college-297-9781601383143-jessica-linnell", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601383143" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000297" } } } }, { "type": "Product", "id": "00010000000244", "attributes": { "name": "The Food Service Professionals Guide To: Building Restaurant Profits: How To Ensure Maximum Results", "subtitle": "", "description": "<p>This new series of fifteen books - The Food Service Professional Guide To Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. <br />These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is\"boiled down\"to the essence. They are filled to the brim with up to date and pertinent information. <br /><br />The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the\"theory\". Think of them as\"Cliff Notes TM\"on the subject matter. <br /><br />Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You’ll be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchases the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!</p>", "author": "Jennifer Hudson Taylor and Douglas R Brown", "slug": "the-food-service-professionals-guide-to-building-restaurant-profits-how-to-ensure-maximum-results-244-9780910627191-jennifer-hudson-taylor-and-douglas-r-brown", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/imported/7191.PNG", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "244", "product_url": "/app/ecom/book/244/the-food-service-professionals-guide-to-building-restaurant-profits-how-to-ensure-maximum-results-244-9780910627191-jennifer-hudson-taylor-and-douglas-r-brown", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9780910627191" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000244" } } } }, { "type": "Product", "id": "00010000000226", "attributes": { "name": "The Complete Guide to Joining the Peace Corps: What You Need to Know Explained Simply", "subtitle": "", "description": "<p>The Peace Corps, one of the great symbols of relief and assistance in countries around the world, is an opportunity for men and women of all ages to give a small part of their lives in the effort to help those much less fortunate than them. Today, there are more than 7,700 volunteers in the field and the Corps continues to grow as more people jump at the chance to help around the world. <br /><br />Many people want to join and help in the Peace Corps, and more than 200,000 people have in 139 host countries, since it was established by President Kennedy in 1961. But, many more wonder what it involves and what they need to know before they can volunteer and sign up for the world famous Peace Corps. This informative book will guide you through the process of not only deciding whether you want to join the Peace Corps, but of showing you everything you will experience and need along the way.<br /><br />You will learn all of the basic lingo and necessary information needed to start the application process. You will be shown the specific qualifications to join and what you can do to boost your chances of submitting a winning application. Advice for older volunteers as well as those who are married or worried about entering another country as a minority or different sexual orientation is included in a special chapter about preparing for the Peace Corps mentality.<br /><br />Once you have applied and are ready for your Peace Corps commitment to start, you will learn what you should bring for two years abroad and what kind of training the Peace Corps will provide to you. A full list of the countries you might travel to and the languages you will need to learn are included, alongside the vital medical and safety information that you will need to remain safe during your travels. Learn how to stay in touch with home through the proper channels and how much travel and free time you will be permitted. Social interaction is a vital part of any volunteer commitment and you will learn how and when you can get to know you fellow volunteers and the rules for interaction with the local nationals. Finally, the process of returning to normal life will be hard, but this book will walk you through everything you need to know, including the procedure for coming home early and a full section on how to adjust to your life once more. You will also find information on incorporating your new outlook on life gained from the humbling experience of your travels into the life that you left back at home. For those interested in joining the Peace Corps who feel overwhelmed by everything it represents, this book will take your hand and walk you through every step of the way. </p>", "author": "Sharlee DiMenichi", "slug": "the-complete-guide-to-joining-the-peace-corps-what-you-need-to-know-explained-simply-226-9781601382849-sharlee-dimenichi", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781601382849.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "226", "product_url": "/app/ecom/book/226/the-complete-guide-to-joining-the-peace-corps-what-you-need-to-know-explained-simply-226-9781601382849-sharlee-dimenichi", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601382849" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000226" } } } }, { "type": "Product", "id": "00010000000253", "attributes": { "name": "The Complete Guide to Investing in Derivatives: How to Earn High Rates of Return Safely", "subtitle": "", "description": "<p>As one of the more complex but higher yielding financial opportunities available, derivative investing has become a multi-trillion dollar industry. According to the Bank for International Settlements", "author": "Alan Northcott", "slug": "the-complete-guide-to-investing-in-derivatives-how-to-earn-high-rates-of-return-safely-253-9781601382955-alan-northcott", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781601382955.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "253", "product_url": "/app/ecom/book/253/the-complete-guide-to-investing-in-derivatives-how-to-earn-high-rates-of-return-safely-253-9781601382955-alan-northcott", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601382955" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000253" } } } }, { "type": "Product", "id": "00010000000235", "attributes": { "name": "The Complete Guide to Investing in Gold and Precious Metals: How to Earn High Rates of Return Safely", "subtitle": "", "description": "<p>As the U.S. economy struggled to recover from the worst economic crisis since the Great Depression, 2009 had citizens across the country searching for alternate investment vehicles, with many finding solace in a precious metal that has been a universal measure of wealth since early civilization — gold. With the value of the metal increasing above $1,000 an ounce in late 2009, investment brokers and novices alike began reaping the benefits that came with diversifying their investments. Its value is determined by a number of factors — the volume of gold held by prosperous countries, the rarity of gold as it is refined, inflation, and current market trends. In 1910, gold was worth $20 an ounce. A century later, in early 2010, the value of gold held steady at nearly $1,120 an ounce. But a quick look at the history of gold will show that the value, although seemingly intrinsic, has not always remained constant, so it is understandable that you become easily confused by the financial properties of the world’s most famous precious metal. This book was written to provide the savvy investor with an essential guide to understanding how gold and precious metal investments work, and how to make the most money from your investment.<br /><br />You will be given a complete history of the most traded precious metals on the market, as well as how practical uses of precious metals have directly affected their value over time, and how metals like gold and silver are direct indicators of the current state of the economy.<br /><br />Most importantly, you will learn to recognize market trends that pinpoint the risk of inflation and the exodus from stock to precious metals that will often occur as a result. You will learn the role central banks play in setting the value of precious metals and how you can use mutual funds and futures to diversify your portfolio, without spreading yourself too thin. With the assistance of dozens of financial experts and commodities traders who have worked with gold and precious metals for decades, you will learn how you can maximize your returns and minimize your risk. For anyone looking to diversify their portfolio and protect their investments with precious metals, this book is your complete investing guide.</p>", "author": "Alan Northcott", "slug": "the-complete-guide-to-investing-in-gold-and-precious-metals-how-to-earn-high-rates-of-return-safely-235-9781601382924-alan-northcott", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781601382924.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "235", "product_url": "/app/ecom/book/235/the-complete-guide-to-investing-in-gold-and-precious-metals-how-to-earn-high-rates-of-return-safely-235-9781601382924-alan-northcott", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601382924" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000235" } } } }, { "type": "Product", "id": "00010000000307", "attributes": { "name": "The Real Estate Investor's Handbook: The Complete Guide for the Individual Investor", "subtitle": "", "description": "<p>The Real Estate Investor's Handbook is a must-have for beginning investors, real estate veterans, commercial brokers, sellers, and buyers. Real estate investing has created more millionaires than any other investment vehicle in this country. This comprehensive step-by-step proven program shows beginners and seasoned veterans alike the ins and outs of real estate investing. The book is a road map to successful investing in real estate. You do not need to re-invent the wheel, and you won’t have to make all the mistakes others have.</p> <p>Investing in real estate is one of the safest and smartest investments you can make. Real estate appreciates at a rate far greater than the rate of inflation, builds equity, provides a steady return on investment, provides cash flow, and can offer substantial tax benefits. This Handbook is the resource for novices and pros alike; it will guide you through every step of the process of real estate investing. This new exhaustively researched book will arm you with a hundreds of innovative ideas you can put to use right away. This book gives you the proven strategies and actual case studies from experts to help you invest better and wiser with less time and effort.</p> <p>Just a sampling of what’s covered in this encyclopedic book are : How to find  below-market deals, Investing with little or no down payment, seller financing, foreclosures and REOs , investment property, Negotiating, Purchase offers, Managing rental property, Flipping,  auctions, tax sales, financing, mortgage terms, agents, cash flow,  inspections, contracts, tenants, lease agreements, insurance, taxes and accounting,  escrow,  essential mathematical calculations, sample forms, development, Taxation, exchange rules, and  regulations are also discussed. The book is loaded with Case studies and success stories - from real people. You will uncover secrets that expert real estate investors use every day. This comprehensive resource contains a wealth of modern tips and strategies for getting started in this very lucrative area. This book is the foundation for understanding how to invest in real estate.</p>", "author": "Steven D Fisher", "slug": "the-real-estate-investors-handbook-the-complete-guide-for-the-individual-investor-307-9780910627696-steven-d-fisher", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/63a7a4315e11b976fe19f9c6aab288b5ba80ec2d83aba88aac000abaca4015c7_51moX84szML._AC_UF10001000_QL80_.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "307", "product_url": "/app/ecom/book/307/the-real-estate-investors-handbook-the-complete-guide-for-the-individual-investor-307-9780910627696-steven-d-fisher", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9780910627696" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000307" } } } }, { "type": "Product", "id": "00010000000352", "attributes": { "name": "Cheap Insurance for Your Home, Automobile, Health, & Life: How to Save Thousands While Getting Good Coverage", "subtitle": "", "description": "By several measures, insurance for you, your family, your home, and your car continues to rise at the fastest rate in our history. In 2005 (the latest year data are available), total national health expenditures rose 7.9 percent - more than three times the rate of inflation. Nearly 50 million Americans are uninsured for healthcare. According to Insurance Information Institute projections, the average annual expenditure for auto insurance in 2006 was $851. Millions of drivers have no auto insurance. The average expenditure for homeowners insurance was $729, according to a February 2007 report by the National Association of Insurance Commissioners (NAIC). Insurance takes a huge bite out of the average American's monthly budget, and as stated above, many Americans simply forgo insurance because they consider it out of reach. Shopping for insurance requires more effort than many people want to devote to it. They simply grab the first price they come across or accept routine rate increases when it is important to compare not only the price but also coverage and exclusions among carriers. In this easy to read and comprehensive new book you will learn hundreds of ways to secure and or reduce your health, automobile, life, and home insurance costs. If you do not have or cannot afford insurance, we will show you how to get it at a price you can afford. The Internet and technology have opened up a great new way to search for low cost insurance services; we will give you the Web sites, tell you what to look for and to look out for. There is a great deal you can do right now to cut insurance costs. For example, did you know that installing a theft tracking device in your car can save you up to 35% on your auto insurance and that your credit history can dramatically affect your auto insurance premium. Recent studies have shown that more than 90% of insurers use credit information to create an\"\"insurance risk score,\"\"which they then use as a factor to determine your insurance rate. Add a simple home security system to monitor your home, and your insurance rates may be discounted up to 30%, depending upon where you live. Your insurance could end up costing you more if you choose to make monthly payments rather than pay the entire premium annually. Notify your agent if you retire, your children go to school, or you start working from home (when you're not traveling as much your rates will go down). Have you stopped smoking? Lost weight? Started exercising? All of these efforts can have a dramatic effect on your insurance rates. 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All of us who labor to teach the dreaded P. Chem. course are in your debt.\" --Richard Zare, Stanford University\"\r\n\r\nMcQuarrie and Simon approach physical chemistry in a fashion different from most other books. The approach is pedagogically pleasing, as it builds up physical chemistry from considerations of atoms to systems containing numerous molecules.\" --Choice\r\n\r\n\"It is beautifully produced, with clear diagrams and nice touches, such as the short biographies of scientists that appear between chapters...(McQuarrie and Simon) set high standards and many of us, as teachers and professionals in physical chemistry, will find inspiration in, and have our aspirations raised by, this text.\" --The Times Higher\r\n\r\n\"In the undergraduate quantum course here at Princeton, we use your physical chemistry textbook, which many of us affectionately call \"Big Red.\" I don't think that most people expect a lot out of a physical chemistry book, except maybe to be confused. 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