Product List
GET /services/catalog/products?format=api&page=78404
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How can you use financial statements to manage the business or be a wiser investor without having to become a CPA? And what in the world do some of those terms mean and how do you use them? With the guidance in this book, if you can read a nutrition label or a baseball box score, you can learn to read basic financial statements. There are four main financial statements. They are balance sheets, income statements, cash flow statements, and statements of shareholders equity. It is important to note that a financial statement does NOT tell the complete story. Combined, however, they provide very powerful information for business owners, managers, and investors. Information is the best tool when it comes to managing and investing wisely. This new easy to follow book will make you an expert on financial statement interpretation including: profit and loss statements (income statements), balance sheets, financial analyses, profit analyses, break-even analyses, and ratios. The book includes an extensive glossary useful lingo and hundreds of hints, tricks, and secrets about how to read these statements and use them to your advantage.", "author": "Brian Kline", "slug": "how-to-read-understand-financial-statements-when-you-dont-know-what-you-are-looking-at-for-business-owners-and-investors-564-9781601380128-brian-kline", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/imported/80128.PNG", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "564", "product_url": "/app/ecom/book/564/how-to-read-understand-financial-statements-when-you-dont-know-what-you-are-looking-at-for-business-owners-and-investors-564-9781601380128-brian-kline", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601380128" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000564" } } } }, { "type": "Product", "id": "00010000000555", "attributes": { "name": "The Illustrated Atlas of Human Pathology", "subtitle": "", "description": "Companion to our Illustrated Atlas of Human Anatomy, this portfolio provides an overview of common disorders and diseases. 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From the rice wines of Asia to the grape wines of Europe or honey wines of Africa, wine is enjoyed by billions. For that reason, many people seek out ways to make and enjoy their own wine from the comfort of their homes, growing their own grapes and experimenting with a wide array of ingredients to facilitate one of the world’s oldest domestic processes. Yet, without the right instruction and resources, wine making can result in just another pile of sour grapes. <br /><br />This book walks every potential winemaker through every process necessary in creating and enjoying wine from the comfort of your own home. From the basics of distillation to the ingredients used, homemade wine can be on your table and wowing your guests in no time. You will learn all of the basics of home wine making, starting with the wide array of ingredients available to you, including grapes and berries. You will learn what all is required to start and operate a home winery and what you may be missing right now. The basic aspects of all red wines and white wines will be detailed for you, giving you every bit of information you need to fully understand how the body and bouquet of each wine is supposed to taste and feel. You will learn how the grapes are pressed and how long you must wait between the pressing, the addition of other ingredients, and the bottling of the wine. <br /><br />For this book, more than a hundred wine makers, winery owners, and home wine experts were interviewed to gain a general overview of how wine making is done, with details about the difference between each wine, the right mixture of ingredients, the better wine taste, and the testing and trying of new things in each bottle. You will learn how to measure and affect the sulfur dioxide levels in your wine and ultimately how to take control of every aspect of your wines, from taste to dryness to odor and color. Everything you could possibly want to know about wine making and much more is presented in this complete guide for anyone with an eye for the hobby.</p>", "author": "Foreword by Inger Hewitt, John N Peragine", "slug": "the-complete-guide-to-making-your-own-wine-at-home-everything-you-need-to-know-explained-simply-582-9781601383587-john-n-peragine-foreword-by-inger-hewitt", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781601383587.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "582", "product_url": "/app/ecom/book/582/the-complete-guide-to-making-your-own-wine-at-home-everything-you-need-to-know-explained-simply-582-9781601383587-john-n-peragine-foreword-by-inger-hewitt", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601383587" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000582" } } } }, { "type": "Product", "id": "00010000000456", "attributes": { "name": "The Refractive Thinker: Vol VI: Post-Secondary Education (Chapter 5)", "subtitle": "", "description": "Chapter 5: A Contextual Applied Research Analysis of Negative Public Perceptions<p><p>Celebrate the diffusion of innovative refractive thinking through the writings of these doctoral scholars as they dare to think differently in search of new applications and understandings of social responsibility. 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They design bouquets, sprays, wreaths, dish gardens, and terrariums according to the customer’s order by cutting and arranging live, dried, or artificial flowers and foliage. If you love the beauty of flowers, the joy of creating and designing original displays, have a bit of business sense, and willingness to work toward achieving goals; the dream of owning your own floral business easily can become a reality.</p> <p dir=\"LTR\"align=\"LEFT\">The REVISED second edition of How to Open & Operate a Financially Successful Floral and Florist Business Both Online and Off — With Companion CD-ROM will teach you all you need to know about getting started in a short time. The second edition is more concise and easy to follow. It contains updated facts about the floral industry as well as updated information on essentials for success, insurance, business entities, insurance, resources, and more. In addition, the sequence of material has been rearranged to guide you more quickly and smoothly to the information you need to know.</p> <p dir=\"LTR\"align=\"LEFT\">This is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This book is a comprehensive and detailed study of the business side of a floral shop. It should be read by anyone investigating the opportunities of opening a store. The companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.</p> <p dir=\"LTR\"align=\"LEFT\">This manual and CD will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without.</p> <p dir=\"LTR\"align=\"LEFT\">The author leads you through the logistics of finding a location that will bring success, drawing up a winning business plan, buying (and selling) a store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copywriting, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development.</p> <p dir=\"LTR\"align=\"LEFT\">By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, floor plans and diagrams, equipment layout and planning, legal concerns, IRS reporting requirements, monthly profit and loss statements, tax preparation, and management skills. You will learn sales and marketing techniques, customer service, direct sales, low-cost internal marketing ideas, low- and no-cost ways to satisfy customers and build sales, as well as thousands of great tips and useful guidelines. In addition, you will discover how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back.</p> <p dir=\"LTR\"align=\"LEFT\">This manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Store owners will appreciate this concise, easy to read resource and reference it in their daily activities as a source for ready-to-use forms, websites, operating and cost-cutting ideas.</p>", "author": "Stephanie Beener and Constance Marse", "slug": "how-to-open-operate-a-financially-successful-florist-and-floral-business-both-online-and-off-610-9781601389046-stephanie-beener-and-constance-marse", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781601389046.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "610", "product_url": "/app/ecom/book/610/how-to-open-operate-a-financially-successful-florist-and-floral-business-both-online-and-off-610-9781601389046-stephanie-beener-and-constance-marse", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601389046" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000610" } } } }, { "type": "Product", "id": "00010000000421", "attributes": { "name": "The Refractive Thinker: Vol II Research Methodology (Chapter 2)", "subtitle": "", "description": "Chapter 2: The Delphi Epiphany: Research into Emerging Market Success Factors<p><p>Celebrate the diffusion of innovative refractive thinking through the writings of these doctoral scholars as they dare to think differently in search of new applications and understandings of social responsibility. Unlike most academic books that merely define research, The Refractive Thinker offers commentary from the perspective of multiple authors--each offering a chapter based on their specific expertise.</p></p>", "author": "Dr. Edward F. Knab", "slug": "the-refractive-thinker-vol-ii-research-methodology-chapter-2-421-9780982303658-dr-edward-f-knab", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/RT Research Methodology Vol.2 Full.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "421", "product_url": "/app/ecom/book/421/the-refractive-thinker-vol-ii-research-methodology-chapter-2-421-9780982303658-dr-edward-f-knab", "bisac_codes": [], "items_count": null, "identifiers": {}, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000421" } } } }, { "type": "Product", "id": "00010000000528", "attributes": { "name": "Understanding Hypertension: A Study Guide", "subtitle": "", "description": "This flip chart offers an overview of hypertension. The flip chart covers anatomical and physiological topics as well as effects of hypertension.", "author": "Scientific Publishing", "slug": "understanding-hypertension-a-study-guide-528-9781932922523-scientific-publishing", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/33c22598779d63e89b03b641694c0c2227e00204.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "528", "product_url": "/app/ecom/book/528/understanding-hypertension-a-study-guide-528-9781932922523-scientific-publishing", "bisac_codes": [], "items_count": null, "identifiers": { "EISBN13": "9781932922523" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000528" } } } }, { "type": "Product", "id": "00010000000259", "attributes": { "name": "How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop", "subtitle": "", "description": "<p>The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must. Although gourmet foods command a price double and up to ten times higher than that of grocery store brands, there are those consumers that are content and look to pay a premium price for premium items. This book shows how, with minimal effort and a small investment compared to other food businesses, how you can start your own specialty retail store and be highly profitable!</p> <p>This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable specialty store. <br /><br />While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a store, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the specialty store business been offered in one book. <br /><br />This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.</p>", "author": "Sharon L Fullen and Douglas R Brown", "slug": "how-to-open-a-financially-successful-specialty-retail-gourmet-foods-shop-259-9780910627320-sharon-l-fullen-and-douglas-r-brown", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/imported/7320.PNG", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "259", "product_url": "/app/ecom/book/259/how-to-open-a-financially-successful-specialty-retail-gourmet-foods-shop-259-9780910627320-sharon-l-fullen-and-douglas-r-brown", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9780910627320" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000259" } } } }, { "type": "Product", "id": "00010000000251", "attributes": { "name": "The Food Service Professionals Guide To: Restaurant Design: Designing, Constructing & Renovating a Food Service Establishment", "subtitle": "", "description": "<p>The books in this series from the editors of the\"Food Service Professional\"are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is\"boiled down\"to the essence. They are filled to the brim with up-to-date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the\"theory\". Every paragraph in each of the books is comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas.</p>", "author": "Sharon L Fullen", "slug": "the-food-service-professionals-guide-to-restaurant-design-designing-constructing-renovating-a-food-service-establishment-251-9780910627245-sharon-l-fullen", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/imported/7245.PNG", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "251", "product_url": "/app/ecom/book/251/the-food-service-professionals-guide-to-restaurant-design-designing-constructing-renovating-a-food-service-establishment-251-9780910627245-sharon-l-fullen", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9780910627245" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000251" } } } }, { "type": "Product", "id": "00010000000314", "attributes": { "name": "Everything You Need to Know About Asset Allocation: How to Balance Risk & Reward to Make it Work for Your Investments", "subtitle": "", "description": "<p>Anyone who has ever managed to effectively invest enough money to become wealthy has done so through asset allocation", "author": "Alan Northcott", "slug": "everything-you-need-to-know-about-asset-allocation-how-to-balance-risk-reward-to-make-it-work-for-your-investments-314-9781601383228-alan-northcott", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781601383228.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "314", "product_url": "/app/ecom/book/314/everything-you-need-to-know-about-asset-allocation-how-to-balance-risk-reward-to-make-it-work-for-your-investments-314-9781601383228-alan-northcott", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601383228" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000314" } } } }, { "type": "Product", "id": "00010000000233", "attributes": { "name": "The Complete Guide to Investing in Annuities: How to Earn High Rates of ReturnSafely", "subtitle": "", "description": "<p>Annuity investment has become an increasingly popular option for many investors each year with the market topping more than $100 billion in sales in recent years. Due to the dual nature of annuities, they can often be misunderstood and many investors looking for high return rates steer clear of them, hoping for the quick return rates that they often associate with higher risk investments. Though, as this book will show you, annuity investment done properly can be an incredibly powerful tool in helping you reach your full financial potential without taking substantial risks.</p> <p>In this book, you will learn exactly what annuities are and how they work. You will be shown all of the common misconceptions about annuities and how you can get past those and decide if annuity investment is right for you. You will learn the primary purpose of an annuity and how they can help diversify your retirement options. You also will learn which risks are immediately associated with annuities in regards to your retirement, including longevity, investment, and planning risks.</p> <p>The specific elements of an annuity are laid out in striking detail, showing you how it works, what the differences are between each major type, and what you can expect from deferring annuities and immediate annuities. The pros and cons of each type and comparisons to other investment options such as CDs, mutual funds and retirement accounts will help you decide how an annuity fits into your portfolio.</p> <p>Interviews with dozens of financial experts have helped us compile a comprehensive guide on everything you can imagine related to annuities. You will learn how a fixed annuity operates and what you can expect from multi-year agreements as opposed to single-year agreements or market value adjusted annuities. Index, variable, and income annuities are also described in full detail in their own chapters along with when they are the best choice and how they ideally fit into your investment strategies. You will learn how to properly structure an annuity and how to optimize your variable investments. You will be shown how to access, get out of, or convert your annuities when things change in your life and what you can expect to pay in taxes on your annuities. Finally, you will be walked through the annuity sales process, including what you should expect from your salesman and ten essential questions you must ask before you sign any paperwork. If you are considering or preparing to purchase an annuity in anticipation of your retirement, this book is a vital tool that you cannot overlook. <\\p>", "author": "Matthew G Young", "slug": "the-complete-guide-to-investing-in-annuities-how-to-earn-high-rates-of-returnsafely-233-9781601382917-matthew-g-young", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781601382917.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "233", "product_url": "/app/ecom/book/233/the-complete-guide-to-investing-in-annuities-how-to-earn-high-rates-of-returnsafely-233-9781601382917-matthew-g-young", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781601382917" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000233" } } } }, { "type": "Product", "id": "00010000000242", "attributes": { "name": "The Food Service Professionals Guide To: Controlling Restaurant & Food Service Labor Costs", "subtitle": "", "description": "<p>This new series of fifteen books - The Food Service Professional Guide To Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. <br />These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is\"boiled down\"to the essence. They are filled to the brim with up to date and pertinent information. <br /><br />The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the\"theory\". Think of them as\"Cliff Notes TM\"on the subject matter. <br /><br />Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You’ll be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchases the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!</p>", "author": "Sharon Fullen", "slug": "the-food-service-professionals-guide-to-controlling-restaurant-food-service-labor-costs-242-9780910627177-sharon-fullen", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/imported/7177.PNG", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "242", "product_url": "/app/ecom/book/242/the-food-service-professionals-guide-to-controlling-restaurant-food-service-labor-costs-242-9780910627177-sharon-fullen", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9780910627177" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000000242" } } } }, { "type": "Product", "id": "00010000000286", "attributes": { "name": "How to Get Your Amazing Invention on Store Shelves: An A-Z Guidebook for the Undiscovered Inventor", "subtitle": "", "description": "<p>Ideas are everywhere. 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The good news is that more than $134 billion in financial aid is available. The Scholarship & Financial Aid Handbook will show you how to earmark some of that money for your college education, ensuring that you will be able to afford a higher education. In this book, you will learn about the different types of scholarships, including those based on academics, awards, honors, leadership, test scores, extracurricular activities, majors, community service, volunteer work, essays, financial aid, minority status, even some unusual ones. You will learn how to determine your eligibility for these scholarships, as well as how to enlist the help of your parents, how to recognize and avoid scholarship scams, how to create a résumé, how to ask and who to ask for letters of recommendation, how to ace interviews with scholarship committees, and how to prepare for your interview. 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For those who do not stay in student housing, it is almost guaranteed that you will have a roommate at some point in your college career – it’s a rite of passage. But, for someone who has lived with their parents, in their own room, for 18 years, having a college roommate can be an entirely new experience, especially if that roommate is the roommate from hell.<br /><br />When living in a dorm, you have almost no choice as to who you live with. It could be the nicest person in the world or the your worst enemy. It is that horrible roommate who can ruin your college experience—unless you know how to deal with them. This comprehensive guide to everything bad in a roommate is designed to show you how to do just that, providing you with a detailed plan to take on, confront, and handle your problem roommate.<br /><br />You will learn what you should honestly expect from a roommate on the first day and how to tell if part of the problem might arise from you. 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Tips for each and every one of these issues and a special chapter on successful communication with a stubborn friend will help guide you through the harrowing maze of trying to fix your roommate from hell. You will learn when a problem roommate may actually have a real problem and how you can help them deal with it. Finally, if things just are not working out, you will learn how you can get help dealing with your roommate and even how you can move out if necessary. 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You will also learn how to start implementing Google’s swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web. <br /><br />With the help of web and business experts and many in-depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google’s business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. 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Yet, according to a 2007 lawyers.com survey, more than 55 percent of all American adults do not have a will, assuming that because they do not have substantial assets, it is an unnecessary task. Many more people neglect it because it seems too complex and time consuming. Fortunately, with this guide in hand, you will have a comprehensive outlook on exactly what a will entails and what you need to do to prepare one.</p> <p>You will learn the basics of estate planning, starting with the outlining of your assets and understanding the various different forms of ownership style. The real and personal property lines, including how your marriage, children, and other legal relationships will affect your property rights, are included. You will learn what value life insurance can have and why every one should have an active policy before creating a will. 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