Product List
GET /services/catalog/products?format=api&page=78236
{ "links": { "first": "https://redshelf.com/services/catalog/products?format=api&page=1", "last": "https://redshelf.com/services/catalog/products?format=api&page=78422", "next": "https://redshelf.com/services/catalog/products?format=api&page=78237", "prev": "https://redshelf.com/services/catalog/products?format=api&page=78235" }, "data": [ { "type": "Product", "id": "00010000023923", "attributes": { "name": "The Art of Social Selling", "subtitle": "Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks", "description": "Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: Use content and conversations to build online relationships that transition to sales\n Execute realistic sales strategies for each of the major social media platforms\n Spot social media trends that may influence future buying behaviors\n Sell online in B2B and B2C environments\n Turn social shares (likes, favorites, +1s) into social sales\n Set tangible goals\n Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile salesa segment poised to explode as the adoption of smartphones and tablets growsThe Art of Social Selling is essential reading for every sales professional.", "author": "Shannon Belew", "slug": "the-art-of-social-selling-23923-9780814433331-shannon-belew", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814433331.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23923", "product_url": "/app/ecom/book/23923/the-art-of-social-selling-23923-9780814433331-shannon-belew", "bisac_codes": [ "COM060140" ], "items_count": null, "identifiers": { "ISBN13": "9780814433324", "ISBN10": "0814433332", "EISBN13": "9780814433331", "EISBN10": "0814433332" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010014995283" } } } }, { "type": "Product", "id": "00010000023922", "attributes": { "name": "The Star Factor", "subtitle": "Discover What Your Top Performers Do Differently--and Inspire a New Level of Greatness in All", "description": "In every company, a select few produce more, sell more, and deliver better results. These stellar performers consistently outshine their peersand achieve more than most would believe possible. If only these people could be cloned! The Star Factor delivers the next best thing: a unique system for unlocking their wisdom, transforming that knowledge into actionable steps, and helping other employees internalize these new attitudes and behaviors, bringing much-needed change to the whole organization.\n\nThe books proven Affirmative Leadership methodology has produced astonishing results for companies in a range of industries: The worlds largest semiconductor manufacturer doubled its accuracy rate for inventory management forecasting; and a top fast food chain dramatically reduced its employee turnover.\n\nSupported by recent breakthroughs in neuroscience, including research on motivation, learning, and achievement, The Star Factor presents a sustainable, people-centered system to build a culture of greatness that starts with the stars and spreads to every corner and every level of the organization.", "author": "William Seidman, Richard Grbavac", "slug": "the-star-factor-23922-9780814433218-william-seidman-richard-grbavac", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814433218.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23922", "product_url": "/app/ecom/book/23922/the-star-factor-23922-9780814433218-william-seidman-richard-grbavac", "bisac_codes": [ "BUS041000" ], "items_count": null, "identifiers": { "ISBN13": "9780814433201", "ISBN10": "0814433219", "EISBN13": "9780814433218", "EISBN10": "0814433219" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015088668" } } } }, { "type": "Product", "id": "00010000023920", "attributes": { "name": "The Practical Drucker", "subtitle": "Applying the Wisdom of the World's Greatest Management Thinker", "description": "Few thinkers have had a greater impact on business than Peter Drucker, the inventor of modern management, whose legacy continues to influence leaders around the globe. His keen observations about organizations took the form of deceptively simple truths and astute predictions. Concepts such as decentralization, outsourcing, the rise of the knowledge worker, the role of employees as assets, and a focus on the customerit was Drucker who first expressed them, sometimes decades before they be came accepted wisdom. Although renowned as a thinker and idea generator, the what in his teachings was far more prevalent than the how. Now, The Practical Drucker mines his vast body of work to pinpoint 40 applicable truths for solving real-world problems. Readers will find surprising insights and clear guidance on how to: Engage employees and achieve outstanding performance\n Remedy destructive office politics\n Approach innovation\n Ensure follow-through on good ideas by establishing controls\n Handle a crisis\n Become better decision makers by questioning assumptions\n Determine which leadership style to use in which situation\n Do more with less\n Steer clear of the biggest traps that leaders fall into\n Avoid the five deadly marketing sins\n And much more In succinct, satisfying chapters, the book distills the practical wisdom from Druckers myriad books, essays, articles and his decades of teaching and consulting into a set of fresh, vital lessons that will resonate today and for years to come.", "author": "William A. Cohen", "slug": "the-practical-drucker-23920-9780814433508-william-a-cohen", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814433508.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23920", "product_url": "/app/ecom/book/23920/the-practical-drucker-23920-9780814433508-william-a-cohen", "bisac_codes": [ "BUS071000" ], "items_count": null, "identifiers": { "ISBN13": "9780814433492", "ISBN10": "0814433502", "EISBN13": "9780814433508", "EISBN10": "0814433502" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010014946838" } } } }, { "type": "Product", "id": "00010000023921", "attributes": { "name": "Leadership (The Brian Tracy Success Library)", "subtitle": "", "description": "Nobody comes into the world a natural leader. But what is it that transforms some people into the kind of magnetic individuals who inspire others to follow? Success expert Brian Tracy has helped thousands of people become exceptional leaders and now, in this concise and powerful book, he reveals how you can: Inspire trust, confidence, and loyalty\n Instill a sense of meaning and purpose in your organization\n Tap into the motivation and enthusiasm that compels others to commit to your vision\n Think strategicallykeeping the big picture in mind\n Continually focus on the future\n Turn adversity into opportunity\n Take the right kind of risks\n Clearly communicate goals and strategies and gain buy-in\n Build winning teams\n Elicit extraordinary performance from ordinary people\n Cultivate worthwhile relationships and leverage The Law of Reciprocity\n Become the person seen as most likely to lead the organization to victory\n And more \nGreat leadership isnt a mystery. It is a skill that can be learned. Packed with practical, proven methods, this indispensable little guide will help you unlock your leadership potential.", "author": "Brian Tracy", "slug": "leadership-the-brian-tracy-success-library-23921-9780814433423-brian-tracy", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814433423.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23921", "product_url": "/app/ecom/book/23921/leadership-the-brian-tracy-success-library-23921-9780814433423-brian-tracy", "bisac_codes": [ "BUS071000" ], "items_count": null, "identifiers": { "ISBN13": "9780814433416", "ISBN10": "0814433421", "EISBN13": "9780814433423", "EISBN10": "0814433421" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015249962" } } } }, { "type": "Product", "id": "00010000023919", "attributes": { "name": "Wiki Management", "subtitle": "A Revolutionary New Model for a Rapidly Changing and Collaborative World", "description": "We now live in a wiki world where mass collaboration is not only possibleits often the best solution. Conventional management thought assumes that command-and-control is the most effective way to organize the efforts of large numbers of people, but rapid change and increasing complexity have rendered that model obsolete. As a result, most managers today lack the skills and knowledge needed to succeed in an age when networks are proving smarter and faster than hierarchies. Designing organizations for mass collaboration demands a new and very different modelwiki management. Featuring enlightening examples from forward-thinking companies including Google, Whole Foods, Linux, and Wikipedia, Wiki Management outlines the revolutionary but necessary steps companies must take to: Leverage their collective intelligence\n Effectively integrate diverse points of view\n Transition leaders from the role of boss to that of facilitator\n Make delighting customers more important than pleasing superiors\n Achieve a shared and actionable understanding of the key drivers of business success The power of networks is dramatically reshaping both the work we doand the way we work. This groundbreaking book reveals what it takes to succeed in this fast-paced and exciting business environment.", "author": "Rod Collins", "slug": "wiki-management-23919-9780814433096-rod-collins", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814433096.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23919", "product_url": "/app/ecom/book/23919/wiki-management-23919-9780814433096-rod-collins", "bisac_codes": [ "BUS097000" ], "items_count": null, "identifiers": { "ISBN13": "9780814433089", "ISBN10": "081443309X", "EISBN13": "9780814433096", "EISBN10": "081443309X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015247246" } } } }, { "type": "Product", "id": "00010000023918", "attributes": { "name": "Performance-Based Project Management", "subtitle": "Increasing the Probability of Project Success", "description": "Projects fail to meet goals for many reasons: poor time and budget performance, failure to deal with complexity, uncontrolled changes in scope... Even the most experienced project managers can be caught off guard in the presence of these forces. Performance-Based Project Management shows readers how they can increase the probability of project success, detailing a straightforward plan for avoiding surprises, forecasting performance, identifying risk, and taking corrective action to keep a project a success. Based on the Five Immutable Principles of Project Success, this book shows project leaders how to assess the business capabilities needed for a project; plan and schedule the work; determine the resources required to complete on time and on budget; identify and manage risks to success; and measure performance in units meaningful to decision makers. Project managers will learn the core practices for each principle, as well as associated processes, so that they can lay the foundation for project success from the start. Theyll discover how each process produces artifacts, which provide feedback as to whether everything is going welland if not, when and how it will be fixed. Each practice is illustrated through examples and tailored for different levels of complexity and risk to help project managers ensure that project arent just donetheyre done right.", "author": "Glen B. Alleman", "slug": "performance-based-project-management-23918-9780814433317-glen-b-alleman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814433317.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23918", "product_url": "/app/ecom/book/23918/performance-based-project-management-23918-9780814433317-glen-b-alleman", "bisac_codes": [ "BUS101000" ], "items_count": null, "identifiers": { "ISBN13": "9780814433300", "ISBN10": "0814433316", "EISBN13": "9780814433317", "EISBN10": "0814433316" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015248238" } } } }, { "type": "Product", "id": "00010000023917", "attributes": { "name": "Engaging Government Employees", "subtitle": "Motivate and Inspire Your People to Achieve Superior Performance", "description": "Government employees face enormous challenges today, including being stigmatized as underworked and overpaid. At the same time, theyre being asked to solve some of our toughest problems including unemployment, security, poverty, and education In Engaging Government Employees, Bob Lavigna gives managers the tools they need to leverage the talents of governments most important resource: its people. He shows them how to measure, nurture, and sustain the kind of authentic employee engagement that drives results. With over three decades of experience in public sector HR, he knows how to get team members passionate about the agencys mission, and committed to its success. Readers will learn: Why a highly engaged staff is 20 percent more productive\n How to get employees to deliver discretionary effort\n How to assess the level of engagement\n Why free pizza and Coke every Friday is not a viable strategy\n And more Drawing on a wealth of empirical evidence, Engaging Government Employees rejects the typical, one-size-fits-all approach to motivation and shows how Americas largest employer can apply the science of engagement to dramatically improve performance.", "author": "Robert J. Lavigna", "slug": "engaging-government-employees-23917-9780814432815-robert-j-lavigna", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814432815.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23917", "product_url": "/app/ecom/book/23917/engaging-government-employees-23917-9780814432815-robert-j-lavigna", "bisac_codes": [ "BUS041000" ], "items_count": null, "identifiers": { "ISBN13": "9780814432792", "ISBN10": "0814432816", "EISBN13": "9780814432815", "EISBN10": "0814432816" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010014995284" } } } }, { "type": "Product", "id": "00010000023916", "attributes": { "name": "Delegation & Supervision (The Brian Tracy Success Library)", "subtitle": "", "description": "Managers are judged by the results they deliverand more than anything else, those results hinge on the ability to delegate and supervise. You will be surprised at how efficient and easy to manage your team becomes when you master these essential skills.\n\nThis handy, pocket-sized guide reveals time-tested ways to boost the performance and productivity of your employees, including how to: Define work, assign it, and set measurable, targeted standards for performance\n Match skills to job requirements\n Use Management by Objectives to delegate longer-term tasks to trusted team members\n Monitor, control, and keep on top of projects with minimum effort\n Turn delegation into a teaching tool and build the confidence of your staff\n Provide useful feedback and elicit active participation\n Avoid reverse delegation\n Free up time for higher-level tasks only you can tackle\n And much more. Done right, delegation and supervision allow your employees to learn, grow, and become more capable. Your success will skyrocket as you increase the quality and quantity of results, and build the loyalty, involvement, and commitment of your people.", "author": "Brian Tracy", "slug": "delegation-supervision-the-brian-tracy-success-library-23916-9780814433157-brian-tracy", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814433157.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23916", "product_url": "/app/ecom/book/23916/delegation-supervision-the-brian-tracy-success-library-23916-9780814433157-brian-tracy", "bisac_codes": [ "BUS041000" ], "items_count": null, "identifiers": { "ISBN13": "9780814433140", "ISBN10": "0814433154", "EISBN13": "9780814433157", "EISBN10": "0814433154" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015010421" } } } }, { "type": "Product", "id": "00010000023915", "attributes": { "name": "Marketing to Millennials", "subtitle": "Reach the Largest and Most Influential Generation of Consumers Ever", "description": "The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of cool to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: Value social networking and arent shy about sharing opinions\n Refuse to remain passive consumersthey expect to participate in product development and marketing\n Demand authenticity and transparency\n Are highly influentialswaying parents and peers\n Are not all alikeunderstanding key segments is invaluable\n\nFeaturing expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.", "author": "CHRISTIE GARTON, Jeff Fromm", "slug": "marketing-to-millennials-23915-9780814433232-jeff-fromm-christie-garton", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814433232.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23915", "product_url": "/app/ecom/book/23915/marketing-to-millennials-23915-9780814433232-jeff-fromm-christie-garton", "bisac_codes": [ "BUS043000" ], "items_count": null, "identifiers": { "ISBN13": "9780814433225", "ISBN10": "0814433235", "EISBN13": "9780814433232", "EISBN10": "0814433235" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015158408" } } } }, { "type": "Product", "id": "00010000023914", "attributes": { "name": "The Power of Strategy Innovation", "subtitle": "A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities", "description": "Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.", "author": "Robert E. Johnston, J. Douglas Bate", "slug": "the-power-of-strategy-innovation-23914-9780814433928-robert-e-johnston-j-douglas-bate", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814433928.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23914", "product_url": "/app/ecom/book/23914/the-power-of-strategy-innovation-23914-9780814433928-robert-e-johnston-j-douglas-bate", "bisac_codes": [ "BUS020000" ], "items_count": null, "identifiers": { "ISBN13": "9780814433652", "ISBN10": "0814433928", "EISBN13": "9780814433928", "EISBN10": "0814433928" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015230939" } } } }, { "type": "Product", "id": "00010000023913", "attributes": { "name": "Leadership 2030", "subtitle": "The Six Megatrends You Need to Understand to Lead Your Company into the Future", "description": "The tumultuous changes of the past decade, including Chinas economic rise and the financial meltdown, were just the beginning. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. Drawn from original research conducted jointly with foresight company Z-Punkt and further analyzed by Hay Group, Leadership 2030 uncovers six megatrends that will dramatically impact organizations markets, cultures, systems, and processes:\n1. Globalization 2.0: Asia dominates the global economy.\n2. Climate change: Sustainability becomes imperative.\n3. Individualism: Freedom of choice erodes loyalty.\n4. Digitization: Boundaries blur between private and working lives.\n5. Demographic changes: Aging populations intensify the talent war.\n6. Converging technologies: The sharpest tech shift in history is around the corner. Research findings and case studies provide compelling evidence of each megatrend and highlight the skills, capabilities, and attitudes leaders must cultivate, such as adaptability, collaboration, cultural sensitivity, strategic thinking, meaning creation, and more. In the rush to produce quarterly profits in chaotic conditions, the longer view is often obscured. This forward-thinking book helps businesses everywhere prepare for the seismic changes on the horizon.", "author": "Yvonne Sell, Georg Vielmetter", "slug": "leadership-2030-23913-9780814432761-georg-vielmetter-yvonne-sell", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814432761.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23913", "product_url": "/app/ecom/book/23913/leadership-2030-23913-9780814432761-georg-vielmetter-yvonne-sell", "bisac_codes": [ "BUS071000" ], "items_count": null, "identifiers": { "ISBN13": "9780814432754", "ISBN10": "081443276X", "EISBN13": "9780814432761", "EISBN10": "081443276X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015012046" } } } }, { "type": "Product", "id": "00010000023909", "attributes": { "name": "Personality Power", "subtitle": "Discover Your Unique Profile--and Unlock Your Potential for Breakthrough Success", "description": "A recent Conference Board survey found that a staggering 53 percent of workers are dissatisfied with their jobs, but with the unemployment rate stubbornly high, searching for a new position may not be the answer. Based on the authors proprietary personality model used by over 50,000 professionals worldwide, Personality Power shows you how to identify and harness your corestrengths to immediately improve your job satisfactionand, ultimately, your success. After completing a simple 10-minute self-assessment, just turn to the in-depth chapter devoted to your personality type to: Discover your work-related strengths and potential blind spots Identify your ideal (and least-preferred) work environments Learn how best to communicate with and coach others with different styles Create a personal career roadmap complete with concrete steps for achieving your goals And much more Featuring helpful charts, exercises, and inspiring success stories, Personality Power shows you how to leverage your natural talents and find the fulfillment and recognition you deserve.", "author": "Shoya Zichy, Ann Bidou", "slug": "personality-power-23909-9780814431184-shoya-zichy", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814431184.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23909", "product_url": "/app/ecom/book/23909/personality-power-23909-9780814431184-shoya-zichy", "bisac_codes": [ "BUS012000" ], "items_count": null, "identifiers": { "ISBN13": "9780814421239", "ISBN10": "0814431186", "EISBN13": "9780814431184", "EISBN10": "0814431186" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015120709" } } } }, { "type": "Product", "id": "00010000023908", "attributes": { "name": "Get Clients Now! (TM)", "subtitle": "A 28-Day Marketing Program for Professionals, Consultants, and Coaches", "description": "Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, its easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: \n How to choose the best marketing tactics for their situation and personality\n Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing\n Online networking and prospecting, social media, and internet marketing strategies that really work\n Advice on integrating online and offline tactics\n Tips for dealing with fear, resistance, and procrastination\n And more. Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.", "author": "C. J. HAYDEN, Jay Conrad LEVINSON", "slug": "get-clients-now-tm-23908-9780814432464-c-j-hayden", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814432464.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23908", "product_url": "/app/ecom/book/23908/get-clients-now-tm-23908-9780814432464-c-j-hayden", "bisac_codes": [ "BUS043000" ], "items_count": null, "identifiers": { "ISBN13": "9780814432457", "ISBN10": "0814432468", "EISBN13": "9780814432464", "EISBN10": "0814432468" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010014974757" } } } }, { "type": "Product", "id": "00010000023907", "attributes": { "name": "I Hear You", "subtitle": "Repair Communication Breakdowns, Negotiate Successfully, and Build Consensus . . . in Three Simple Steps", "description": "Birth, death, and conflictthree things you truly cant avoid. Whether its big or small, conflict eats into productivity and makes people feel stuck. Yet solutions exist for even the toughest situations with the most intractable people. The answer\nlies in better communicationnot just using different words, but rather learning to think differently. I Hear You supplies proven techniques for stepping outside ones point of view and seeing things from other perspectives. Sample dialogues show how this shift in thinking leads to better conversations and greatly improved outcomes. Readers learn how to: Tell the other persons storythe cornerstone of real engagement\n Look from the outside in and see themselves as others do\n Recognize the role systemic factors playand transform a conflict into a shared challenge\n Overcome the defense mechanisms that derail dialogue For anyone trying to negotiate a difficult situation with a boss, colleague, employee, or client, I Hear You changes opposition into understanding and mere talk into real trust.", "author": "Donny Ebenstein", "slug": "i-hear-you-23907-9780814432204-donny-ebenstein", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814432204.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23907", "product_url": "/app/ecom/book/23907/i-hear-you-23907-9780814432204-donny-ebenstein", "bisac_codes": [ "BUS047000" ], "items_count": null, "identifiers": { "ISBN13": "9780814432198", "ISBN10": "0814432204", "EISBN13": "9780814432204", "EISBN10": "0814432204" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015067381" } } } }, { "type": "Product", "id": "00010000023905", "attributes": { "name": "AMA Business Boot Camp", "subtitle": "Management and Leadership Fundamentals That Will See You Successfully Through Your Career", "description": "Professionals today, whether they are new or seasoned, need a solid foundation of essential skills in order to keep pace with the speed of change. The American Management Association, the preeminent provider of business education worldwide, trains the majority of the Fortune 500 companies in competitive business skills. Now, for the first time, AMA has assembled the most critical, must-have skills for managers and leaders in one handy volume. AMA Business Boot Camp paves the way for readers to:\n\n Motivate, increase morale, and enhance productivity\n Manage organizational change\n Improve their ability to communicate and influence others\n Screen, evaluate, and select corporate strategies\n Conduct effective performance reviews\n Protect themselves against the pitfalls of intra-organizational politics\n And much more\n\nCovering everything from management and leadership to project management and strategy, this one-of-kind reference serves as a crash course in the fundamentals required for lasting success.", "author": "Edward T. Reilly", "slug": "ama-business-boot-camp-23905-9780814431658", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814431658.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23905", "product_url": "/app/ecom/book/23905/ama-business-boot-camp-23905-9780814431658", "bisac_codes": [ "BUS071000" ], "items_count": null, "identifiers": { "ISBN13": "9780814420010", "ISBN10": "0814431658", "EISBN13": "9780814431658", "EISBN10": "0814431658" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010014995021" } } } }, { "type": "Product", "id": "00010000023903", "attributes": { "name": "What Your CEO Needs to Know About Sales Compensation", "subtitle": "", "description": "The way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message. Yet most senior executives fail to see the big picture, leading to fundamental misalignments between sales strategy and organizational goals.\n\nFeaturing insightful interviews with Fortune 1000 C-level executives and real lessons from the field, this essential book reveals the tough questions leaders should be asking about how sales incentives drive the business. It provides valuable thought models and a Revenue Roadmap identifying the four major competency areas and 16 related disciplines that must connect for an organization to grow profitably. Last but not least, readers will find an interactive report card they can use to grade their own compensation plans.\n\nSales compensation powers the performance of the entire business. What Your CEO Needs to Know about Sales Compensation casts a spotlight on how leaders at all levels can leverage the strategic power of incentives to reach the ultimate goals of their organization.", "author": "Mark Donnolo", "slug": "what-your-ceo-needs-to-know-about-sales-compensation-23903-9780814432280-mark-donnolo", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814432280.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23903", "product_url": "/app/ecom/book/23903/what-your-ceo-needs-to-know-about-sales-compensation-23903-9780814432280-mark-donnolo", "bisac_codes": [ "BUS058000" ], "items_count": null, "identifiers": { "ISBN13": "9780814432273", "ISBN10": "081443228X", "EISBN13": "9780814432280", "EISBN10": "081443228X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015158459" } } } }, { "type": "Product", "id": "00010000023902", "attributes": { "name": "Leading the Learning Revolution", "subtitle": "The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market", "description": "Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that cant keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.\n\nLeading the Learning Revolution is the first book to explain how to tap into this lucrative market, which rewards the most forward-thinking training firms, professional associations, continuing education programs, entrepreneurial speakers and consultants, and others. Filled with insights from the authors vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to:\n\n Use technology to create high-impact learning opportunities\n Develop content that is faster and better than the competitions\n Convert prospects to customers by building connection\n Focus on the bottom-line results of lifelong learning\n\nSuccessful people and organizations never stop learning, and the people and organizations that lead that learning will never stop growing!", "author": "Jeff Cobb", "slug": "leading-the-learning-revolution-23902-9780814432266-jeff-cobb", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814432266.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23902", "product_url": "/app/ecom/book/23902/leading-the-learning-revolution-23902-9780814432266-jeff-cobb", "bisac_codes": [ "BUS024000" ], "items_count": null, "identifiers": { "ISBN13": "9780814432259", "ISBN10": "0814432263", "EISBN13": "9780814432266", "EISBN10": "0814432263" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015119260" } } } }, { "type": "Product", "id": "00010000023901", "attributes": { "name": "Generations at Work", "subtitle": "Managing the Clash of Boomers, Gen Xers, and Gen Yers in the Workplace", "description": "This all-new edition of the seminal book on navigating the multigenerational workplace takes a fresh look at a growing challenge, now exacerbated by the youngest employees. With their micromanaged childhoods and tech addictions, Gen Yers require constant feedbackfrustrating for the Me Generation that cant let go of the spotlight, and annoying for Gen Xers, sandwiched between the two. So how can you lead this motley group with their often incompatible work ethics, values, and styles?\n\nGenerations at Work lays bare the causes of conflict, and offers practical guidelines for managing the differences, including:\n\n In-depth interviews with members of each generation\n Best practices from companies bridging the generation gap\n Specific tips for each generation on how to handle the others\n A field guide for mentoring GenerationY\n\nFor anyone struggling to manage a workforce with different ways of working, communicating, and thinking, Generations at Work is the answer.", "author": "Claire Raines, Bob Filipczak, Ron Zemke", "slug": "generations-at-work-23901-9780814432358-ron-zemke-claire-raines-bob-filipczak", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814432358.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23901", "product_url": "/app/ecom/book/23901/generations-at-work-23901-9780814432358-ron-zemke-claire-raines-bob-filipczak", "bisac_codes": [ "BUS041000" ], "items_count": null, "identifiers": { "ISBN13": "9780814432334", "ISBN10": "0814432352", "EISBN13": "9780814432358", "EISBN10": "0814432352" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015023364" } } } }, { "type": "Product", "id": "00010000023900", "attributes": { "name": "Twin Sense", "subtitle": "A Sanity-Saving Guide to Raising Twins -- From Pregnancy Through the First Year", "description": "Although everyone experiences unexpected challenges with the arrival of a new baby, the parents of twins face their own unique sets of joys and frustrations. As the parent of three children under the age of six, including three-year-old fraternal twins, Dagmara Scalise knows firsthand just how daunting that all-important first year can be. Now, in Twin Sense, she offers real-world advice on dealing with the many issues that arise when caring for newborn twins. Concise and easy to follow, this book shows harried parents everything they need to know, including: baby-proofing stocking up on what they really need preparing and involving previous children breast-feeding two babies at once making errands possible getting through the night bathing the babies traveling with twins keeping the peace responding to probing questions about having twins and much more! Filled with lively anecdotes and practical advice, this is a true insiders guide that will make raising twins a pleasure.", "author": "Dagmara SCALISE", "slug": "twin-sense-23900-9780814410677-dagmara-scalise", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814410677.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23900", "product_url": "/app/ecom/book/23900/twin-sense-23900-9780814410677-dagmara-scalise", "bisac_codes": [ "FAM010000" ], "items_count": null, "identifiers": { "ISBN13": "9780814410660", "ISBN10": "0814410677", "EISBN13": "9780814410677", "EISBN10": "0814410677" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015185349" } } } }, { "type": "Product", "id": "00010000023899", "attributes": { "name": "The AMA Handbook of Business Letters", "subtitle": "", "description": "Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether its a formal printed letter or an email, the ability to write effective correspondence is essential for successno matter what the industry. Containing more than 25 percent new material, The AMA Handbook of Business Letters provides readers with over 370 customizable model letters, divided into categories reflecting various aspects of business, including: Sales, marketing, and public relations Customer service Human resources Credit and collection Letters to vendors and suppliers Confirmations, requests, and replies Permissions And many more In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation. Comprehensiveand now extensively updatedthis invaluable resource provides professionals with an adaptable template for every conceivable business correspondence need.", "author": "Jeffrey L. Seglin, Edward Coleman", "slug": "the-ama-handbook-of-business-letters-23899-9780814420133-jeffrey-l-seglin-edward-coleman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780814420133.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "23899", "product_url": "/app/ecom/book/23899/the-ama-handbook-of-business-letters-23899-9780814420133-jeffrey-l-seglin-edward-coleman", "bisac_codes": [ "BUS055000" ], "items_count": null, "identifiers": { "ISBN13": "9780814420126", "ISBN10": "0814420133", "EISBN13": "9780814420133", "EISBN10": "0814420133" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015112625" } } } } ], "meta": { "pagination": { "page": 78236, "pages": 78422, "count": 1568437 } } }
Response Info
Default: None