Product List
GET /services/catalog/products?format=api&page=78215
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Conspiracy Theory in America investigates how the Founders hard-nosed realism about the likelihood of elite political misconductarticulated in the Declaration of Independencehas been replaced by todays blanket condemnation of conspiracy beliefs as ludicrous by definition. Lance deHaven-Smith reveals that the term conspiracy theory entered the American lexicon of political speech to deflect criticism of the Warren Commission and traces it back to a CIA propaganda campaign to discredit doubters of the commissions report. He asks tough questions and connects the dots among five decades worth of suspicious events, including the assassinations of John and Robert Kennedy, the attempted assassinations of George Wallace and Ronald Reagan, the crimes of Watergate, the Iran-Contra arms-for-hostages deal, the disputed presidential elections of 2000 and 2004, the major defense failure of 9/11, and the subsequent anthrax letter attacks. Sure to spark intense debate about the truthfulness and trustworthiness of our government, Conspiracy Theory in America offers a powerful reminder that a suspicious, even radically suspicious, attitude toward government is crucial to maintaining our democracy.", "author": "Lance deHaven-Smith", "slug": "conspiracy-theory-in-america-42268-9780292749108-lance-dehaven-smith", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292749108.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42268", "product_url": "/app/ecom/book/42268/conspiracy-theory-in-america-42268-9780292749108-lance-dehaven-smith", "bisac_codes": [ "POL046000", "POL040000" ], "items_count": null, "identifiers": { "ISBN13": "9780292743793", "EISBN13": "9780292749108" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023725661" } } } }, { "type": "Product", "id": "00010000042265", "attributes": { "name": "The Great Texas Stamp Collection", "subtitle": "How Some Stubborn Texas Confederate Postmasters, a Handful of Determined Texas Stamp Collectors, and a Few of the World's Greatest Philatelists Created, Discovered, and Preserved Some of the World's Most Valuable Postage Stamps", "description": "Among the many difficulties the newly formed Confederate States of America endured in the summer of 1861 was the failure of its post office department to provide sufficient numbers of that item most crucial to its service: the postage stamp. Faced with the resulting din of customer complaints, a handful of industrious Texas postmasters solved the problem by simply making their own homemade stamps. In this thoroughly researched history of these rare and highly coveted stamps, The Great Texas Stamp Collection traces their journey from creation through their rediscovery years later by local, and then international, stamp collectorsa journey that culminated in the sale of a few pieces at a recent auction in New York that fetched more than $250,000. Weaving the larger contexts of Texas and U.S. postal history together with individual tales of greed, intrigue, forgery, and discovery, Deatons book is rich with characters from European royalty to early stamp dealers to common criminals, while also providing detailed examinations of the stamps themselves, including a complete census of the stamps now known as the Texas Confederate Postmasters Provisionals. Appealing at once to devoted philatelists, Texas and U.S. history buffs, and amateur collectors of all kinds, The Great Texas Stamp Collection offers a unique vantage point from which to view our history as well as the very nature of collecting.", "author": "Charles W. Deaton", "slug": "the-great-texas-stamp-collection-42265-9780292745735-charles-w-deaton", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292745735.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42265", "product_url": "/app/ecom/book/42265/the-great-texas-stamp-collection-42265-9780292745735-charles-w-deaton", "bisac_codes": [ "ANT044000", "HIS036050" ], "items_count": null, "identifiers": { "ISBN13": "9780292739611", "EISBN13": "9780292745735" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023724102" } } } }, { "type": "Product", "id": "00010000042264", "attributes": { "name": "Defiance and Deference in Mexico's Colonial North", "subtitle": "Indians under Spanish Rule in Nueva Vizcaya", "description": "Thomas F. McGann Memorial Prize, Rocky Mountain Council on Latin American Studies, 2004 Southwest Book Award, Border Regional Library Association, 2003 In their efforts to impose colonial rule on Nueva Vizcaya from the sixteenth century to the middle of the seventeenth, Spaniards established missions among the principal Indian groups of present-day eastern Sinaloa, northern Durango, and southern Chihuahua, Mexicothe Xiximes, Acaxees, Conchos, Tepehuanes, and Tarahumaras. Yet, when the colonial era ended two centuries later, only the Tepehuanes and Tarahumaras remained as distinct peoples, the other groups having disappeared or blended into the emerging mestizo culture of the northern frontier. Why were these two indigenous peoples able to maintain their group identity under conditions of conquest, while the others could not? In this book, Susan Deeds constructs authoritative ethnohistories of the Xiximes, Acaxees, Conchos, Tepehuanes, and Tarahumaras to explain why only two of the five groups successfully resisted Spanish conquest and colonization. Drawing on extensive research in colonial-era archives, Deeds provides a multifaceted analysis of each group's past from the time the Spaniards first attempted to settle them in missions up to the middle of the eighteenth century, when secular pressures had wrought momentous changes. Her masterful explanations of how ethnic identities, subsistence patterns, cultural beliefs, and gender relations were forged and changed over time on Mexico's northern frontier offer important new ways of understanding the struggle between resistance and adaptation in which Mexico's indigenous peoples are still engaged, five centuries after the \"Spanish Conquest.\"", "author": "Susan M. Deeds", "slug": "defiance-and-deference-in-mexicos-colonial-north-42264-9780292782303-susan-m-deeds", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292782303.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42264", "product_url": "/app/ecom/book/42264/defiance-and-deference-in-mexicos-colonial-north-42264-9780292782303-susan-m-deeds", "bisac_codes": [ "HIS025000" ], "items_count": null, "identifiers": { "ISBN13": "9780292705203", "EISBN13": "9780292782303" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023724626" } } } }, { "type": "Product", "id": "00010000042263", "attributes": { "name": "Cinemachismo", "subtitle": "Masculinities and Sexuality in Mexican Film", "description": "After the modern Mexican state came into being following the Revolution of 1910, hyper-masculine machismo came to be a defining characteristic of \"mexicanidad,\" or Mexican national identity. Virile men (pelados and charros), virtuous prostitutes as mother figures, and minstrel-like gay men were held out as desired and/or abject models not only in governmental rhetoric and propaganda, but also in literature and popular culture, particularly in the cinema. Indeed, cinema provided an especially effective staging ground for the construction of a gendered and sexualized national identity. In this book, Sergio de la Mora offers the first extended analysis of how Mexican cinema has represented masculinities and sexualities and their relationship to national identity from 1950 to 2004. He focuses on three traditional genres (the revolutionary melodrama, the cabaretera [dancehall] prostitution melodrama, and the musical comedy \"buddy movie\") and one subgenre (the fichera brothel-cabaret comedy) of classic and contemporary cinema. By concentrating on the changing conventions of these genres, de la Mora reveals how Mexican films have both supported and subverted traditional heterosexual norms of Mexican national identity. In particular, his analyses of Mexican cinematic icons Pedro Infante and Gael Garcia Bernal and of Arturo Ripstein's cult film El lugar sin limites illuminate cinema's role in fostering distinct figurations of masculinity, queer spectatorship, and gay male representations. De la Mora completes this exciting interdisciplinary study with an in-depth look at how the Mexican state brought about structural changes in the film industry between 1989 and 1994 through the work of the Mexican Film Institute (IMCINE), paving the way for a renaissance in the national cinema.", "author": "Sergio de la Mora", "slug": "cinemachismo-42263-9780292782310-sergio-de-la-mora", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292782310.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42263", "product_url": "/app/ecom/book/42263/cinemachismo-42263-9780292782310-sergio-de-la-mora", "bisac_codes": [ "PER004030", "SOC032000" ], "items_count": null, "identifiers": { "ISBN13": "9780292712966", "EISBN13": "9780292782310" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023725517" } } } }, { "type": "Product", "id": "00010000042262", "attributes": { "name": "From the Republic of the Rio Grande", "subtitle": "A Personal History of the Place and the People", "description": "The Republic of the Rio Grande had a brief and tenuous existence (18381840) before most of it was reabsorbed by Mexico and the remainder annexed by the United States, yet this region that straddles the Rio Grande has retained its distinctive cultural identity to the present day. Born on one side of the Rio Grande and raised on the other, Beatriz de la Garza is a product of this region. Her birthplace and its people are the subjects of this work, which fuses family memoir and borderlands history. From the Republic of the Rio Grande brings new insights and information to the study of transnational cultures by drawing from family papers supplemented by other original sources, local chronicles, and scholarly works. De la Garza has fashioned a history of this area from the perspective of individuals involved in the events recounted. The book is composed of nine sections spanning some two hundred years, beginning in the mid-1700s. Each section covers not only a chronological period but also a particular theme relating to the history of the region. De la Garza takes a personal approach, opening most sections with an individual observation or experience that leads to the central motif, whether this is the shared identity of the inhabitants, their pride in their biculturalism and bilingualism, or their deep attachment to the land of their ancestors.", "author": "Beatriz de la Garza", "slug": "from-the-republic-of-the-rio-grande-42262-9780292748767-beatriz-de-la-garza", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292748767.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42262", "product_url": "/app/ecom/book/42262/from-the-republic-of-the-rio-grande-42262-9780292748767-beatriz-de-la-garza", "bisac_codes": [ "HIS036130" ], "items_count": null, "identifiers": { "ISBN13": "9780292714533", "EISBN13": "9780292748767" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023724427" } } } }, { "type": "Product", "id": "00010000042261", "attributes": { "name": "Uncivil Wars", "subtitle": "Elena Garro, Octavio Paz, and the Battle for Cultural Memory", "description": "The first English-language book to place the works of Elena Garro (19161998) and Octavio Paz (19141998) in dialogue with each other, Uncivil Wars evokes the lives of two celebrated literary figures who wrote about many of the same experiences and contributed to the formation of Mexican national identity but were judged quite differently, primarily because of gender. While Pazs privileged, prize-winning legacy has endured worldwide, Garros literary gifts garnered no international prizes and received less attention in Latin American literary circles. Restoring a dual perspective on these two dynamic writers and their world, Uncivil Wars chronicles a collective memory of wars that shaped Mexico, and in turn shaped Garro and Paz, from the Conquest period to the Mexican Revolution; the Spanish Civil War, which the couple witnessed while traveling abroad; and the student massacre at Tlatelolco Plaza in 1968, which brought about social and political changes and further tensions in the battle of the sexes. The cultural contexts of machismo and ethnicity provide an equally rich ground for Sandra Cypesss exploration of the tandem between the writers personal lives and their literary production. Uncivil Wars illuminates the complexities of Mexican society as seen through a tense marriage of two talented, often oppositional writers. The result is an alternative interpretation of the myths and realities that have shaped Mexican identity, and its literary soul, well into the twenty-first century.", "author": "Sandra Messinger Cypess", "slug": "uncivil-wars-42261-9780292742666-sandra-messinger-cypess", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292742666.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42261", "product_url": "/app/ecom/book/42261/uncivil-wars-42261-9780292742666-sandra-messinger-cypess", "bisac_codes": [ "LIT004100", "SOC032000" ], "items_count": null, "identifiers": { "ISBN13": "9780292737778", "EISBN13": "9780292742666" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023725603" } } } }, { "type": "Product", "id": "00010000042260", "attributes": { "name": "A Law for the Lion", "subtitle": "A Tale of Crime and Injustice in the Borderlands", "description": "\"Esto no es cosa de armas\" (this is not a matter for weapons). These were the last words of Don Francisco Gutierrez before Alonzo W. Allee shot and killed him and his son, Manuel Gutierrez. What began as a simple dispute over Allee's unauthorized tenancy on a Gutierrez family ranch near Laredo, Texas, led not only to the slaying of these two prominent Mexican landowners but also to a blatant miscarriage of justice. In this engrossing account of the 1912 crime and the subsequent trial of Allee, Beatriz de la Garza delves into the political, ethnic, and cultural worlds of the Texas-Mexico border to expose the tensions between the Anglo minority and the Mexican majority that propelled the killings and their aftermath. Drawing on original sources, she uncovers how influential Anglos financed a first-class legal team for Allee's defense and also discusses how Anglo-owned newspapers helped shape public opinion in Allee's favor. In telling the story of this long-ago crime and its tragic results, de la Garza sheds new light on the interethnic struggles that defined life on the border a century ago, on the mystique of the Texas Rangers (Allee was said to be a Ranger), and on the legal framework that once institutionalized violence and lawlessness in Texas.", "author": "Beatriz de la Garza", "slug": "a-law-for-the-lion-42260-9780292782327-beatriz-de-la-garza", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292782327.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42260", "product_url": "/app/ecom/book/42260/a-law-for-the-lion-42260-9780292782327-beatriz-de-la-garza", "bisac_codes": [ "SOC020000" ], "items_count": null, "identifiers": { "ISBN13": "9780292716148", "EISBN13": "9780292782327" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023724030" } } } }, { "type": "Product", "id": "00010000042259", "attributes": { "name": "The Religion of the Etruscans", "subtitle": "", "description": "Devotion to religion was the distinguishing characteristic of the Etruscan people, the most powerful civilization of Italy in the Archaic period. From a very early date, Etruscan religion spread its influence into Roman society, especially with the practice of divination. The Etruscan priest Spurinna, to give a well-known example, warned Caesar to beware the Ides of March. Yet despite the importance of religion in Etruscan life, there are relatively few modern comprehensive studies of Etruscan religion, and none in English. This volume seeks to fill that deficiency by bringing together essays by leading scholars that collectively provide a state-of-the-art overview of religion in ancient Etruria. The eight essays in this book cover all of the most important topics in Etruscan religion, including the Etruscan pantheon and the roles of the gods, the roles of priests and divinatory practices, votive rituals, liturgical literature, sacred spaces and temples, and burial and the afterlife. In addition to the essays, the book contains valuable supporting materials, including the first English translation of an Etruscan Brontoscopic Calendar (which guided priests in making divinations), Greek and Latin sources about Etruscan religion (in the original language and English translation), and a glossary. Nearly 150 black and white photographs and drawings illustrate surviving Etruscan artifacts and inscriptions, as well as temple floor plans and reconstructions.", "author": "Nancy Thomson de Grummond, Erika Simon", "slug": "the-religion-of-the-etruscans-42259-9780292782334", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292782334.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42259", "product_url": "/app/ecom/book/42259/the-religion-of-the-etruscans-42259-9780292782334", "bisac_codes": [ "REL000000", "HIS002020" ], "items_count": null, "identifiers": { "ISBN13": "9780292706873", "EISBN13": "9780292782334" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023725655" } } } }, { "type": "Product", "id": "00010000042258", "attributes": { "name": "J. Frank Dobie", "subtitle": "A Liberated Mind", "description": "The first Texas-based writer to gain national attention, J. Frank Dobie proved that authentic writing springs easily from the native soil of Texas and the Southwest. In best-selling books such as Tales of Old-Time Texas, Coronado's Children, and The Longhorns, Dobie captured the Southwest's folk history, which was quickly disappearing as the United States became ever more urbanized and industrial. Renowned as \"Mr. Texas,\" Dobie paradoxically has almost disappeared from viewa casualty of changing tastes in literature and shifts in social and political attitudes since the 1960s. In this lively biography, Steven L. Davis takes a fresh look at a J. Frank Dobie whose \"liberated mind\" set him on an intellectual journey that culminated in Dobie becoming a political liberal who fought for labor, free speech, and civil rights well before these causes became acceptable to most Anglo Texans. Tracing the full arc of Dobie's life (18881964), Davis shows how Dobie's insistence on \"free-range thinking\" led him to such radical actions as calling for the complete integration of the University of Texas during the 1940s, as well as taking on governors, senators, and the FBI (which secretly investigated him) as Texas's leading dissenter during the McCarthy era.", "author": "Steven L. Davis", "slug": "j-frank-dobie-42258-9780292782358-steven-l-davis", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292782358.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42258", "product_url": "/app/ecom/book/42258/j-frank-dobie-42258-9780292782358-steven-l-davis", "bisac_codes": [ "BIO007000", "BIO002000" ], "items_count": null, "identifiers": { "ISBN13": "9780292721142", "EISBN13": "9780292782358" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023725327" } } } }, { "type": "Product", "id": "00010000042257", "attributes": { "name": "Authentic Texas", "subtitle": "People of the Big Bend", "description": "Winner, Southwest Book Award, Border Regional Library Association, 2015 The Texas of vast open spaces inhabited by independent, self-reliant men and women may be more of a dream than a reality for the states largely urban population, but it still exists in the Big Bend. One of the most sparsely settled areas of the United States, the Big Bend attracts people who are willing to forego many modern conveniences for a lifestyle that proclaims dont fence me in. Marcia Hatfield Daudistel and Bill Wright believe that the character traits exemplified by folks in the Big Bendincluding self-sufficiency, friendliness, and neighborlinessgo back to the founding of the state. In this book, they introduce us to several dozen Big Bend residentsold and young, long-settled and recently arrived, racially diversewho show us what it means to be an authentic Texan. Interviewing people in Marathon, Big Bend National Park, Terlingua, Redford, Presidio, Alpine, Marfa, Valentine, Balmorhea, Limpia Crossing, and Fort Davis, Daudistel and Wright discover the reasons why residents of the Big Bend make this remote area of Texas their permanent home. In talking to ranchers and writers, entrepreneurs and artists, people living off the grid and urban refugees, they find a common willingness to overcome difficulties through individual skill and initiative. As one interviewee remarks, you have to have a lot of try in you to make a life in the Big Bend. Bill Wrights photographs of the people and landscapes are a perfect complement to the stories of these authentic Texans. Together, these voices and images offer the most complete, contemporary portrait of the Texas Big Bend.", "author": "Marcia Hatfield Daudistel, Bill Wright", "slug": "authentic-texas-42257-9780292753068-marcia-hatfield-daudistel-bill-wright", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780292753068.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "42257", "product_url": "/app/ecom/book/42257/authentic-texas-42257-9780292753068-marcia-hatfield-daudistel-bill-wright", "bisac_codes": [ "BIO002000", "HIS036130" ], "items_count": null, "identifiers": { "ISBN13": "9780292749153", "EISBN13": "9780292753068" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010023724408" } } } }, { "type": "Product", "id": "00010000042256", "attributes": { "name": "Harry Reasoner", "subtitle": "A Life in the News", "description": "Harry Reasoner was one of the most trusted and well-liked journalists of the golden age of network television news. Whether anchoring the evening newscast on CBS in the 1960s or on ABC in the 1970s, providing in-depth reporting on 60 Minutes, or hosting numerous special programs covering civil rights struggles, the Vietnam War, and Watergate, Reasoner had \"that almost mystical quality it seems to take for good television reporting, exuding this atmosphere of truth and believability,\" in the words of Walter Cronkite. Yet his reassuring manner and urbane, often witty, on-air persona masked a man who was far more complex and contradictory. Though gifted with the intelligence and drive to rise to the top of his profession, Reasoner was regarded by many colleagues as lazy and self-indulgent, a man who never achieved his full potential despite his many accomplishments. Harry Reasoner: A Life in the News covers the entire sweep of this enigmatic journalist's life and career. Douglass K. Daniel opens with Reasoner's Depression-era Midwestern upbringing and follows him through his early work in newspapers and radio before he joined CBS in 1956. Focusing on Reasoner's thirty-five-year tenure in television news, Daniel presents fascinating, behind-the-scenes accounts of Reasoner's key role in founding the top-rated newsmagazine 60 Minutes. He also explores Reasoner's highly publicized move to ABC in 1970, where he anchored the nightly newscast, first with Howard K. Smith and later with Barbara Waltersa disastrous pairing from which Reasoner's career never fully recovered. Based on scores of interviews and unpublished letters, memos, and other primary sources, this first biography of the man once rated second in credibility only to Walter Cronkite illuminates an entire era in broadcast journalism, as well as many of the unique personalities, from Andy Rooney to Mike Wallace, who made that era distinctive.", "author": "Douglass K. 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Crouch's most important articles on the African American experience in Texas during Reconstruction. Grouped topically, the essays explore what freedom meant to the newly emancipated, how white Texans reacted to the freed slaves, and how Freedmen's Bureau agents and African American politicians worked to improve the lot of ordinary African American Texans. The volume also contains Crouch's seminal review of Reconstruction historiography, \"Unmanacling Texas Reconstruction: A Twenty-Year Perspective.\" The introductory pieces by Arnoldo De Leon and Larry Madaras recapitulate Barry Crouch's scholarly career and pay tribute to his stature in the field of Reconstruction history.", "author": "Barry A. 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Lee \"Pappy\" O'Daniel", "description": "Long before movie stars Ronald Reagan and Arnold Schwarzenegger became governors of California, a popular radio personality with no previous political experiencewho wasn't even registered to voteswept into the governor's office of Texas. W. Lee \"Pappy\" O'Daniel was a 1930s businessman who discovered the power of radio to sell flour. His musical shows with the Light Crust Doughboys (which launched the career of Bob Wills) and his radio homilies extolling family and Christian values found a vast, enthusiastic audience in Depression-era Texas. When Pappy decided to run for governor in 1938 as a way to sell more floura fact he proudly proclaimed throughout the campaignthe people of Texas voted for him in record numbers. 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