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                "description": "Winner, Society of the Anthropology of Work Book Prize, 2010 When the ever-intensifying global marketplace \"modernizes\" rural communities, who stands to gain? Can local residents most impacted by changes to their social fabric ever recover or even identify what has been lost? Frances Abrahamer Rothstein uses thirty years of sustained anthropological fieldwork in the rural Mexican community of San Cosme Mazatecochco to showcase globalization's complexities and contradictions. Rothstein's lucid work chronicles the changes in production, consumption, and social relations during three distinct periods: the Mexican \"miracle,\" when economic development fueled mobility for a large segment of the population, including San Cosme's worker-peasants; the lost decade of the 1980s, when much of what had been gained was lost; and the recent period of trade liberalization and globalization, considered by many in Mexico and beyond as a panacea and a disaster at the same time. After Mexico's textile industry decline in the late 1980s, some families of former textile workers in San Cosme opened home workshopstalleresand a small-scale, textile-based economy took root. These families, who managed to prosper through their own trade and industry, demonstrate that those who rely on consumer demand for their livelihood need not always follow the dictate of the marketplace, but rather can position themselves assertively to influence alternative economic possibilities held close to their culture. Employing rich ethnography and broad analysis, Rothstein focuses on how everyday life has been transformed by these processes, but shows also how important continuities with the past persist. She strikes a delicate balance between firmly grounded scientific study and a deep compassion for the subjects of her work, while challenging contemporary views of globalization and consumption.",
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                "description": "<p>Sangre llama a sangre. (Blood cries out to blood.)Latin American aphorism</p><p>The common \"blood\" of a peoplethat imperceptible flow that binds neighbor to neighbor and generation to generationderives much of its strength from cultural memory. Cultural memories are those transformative historical experiences that define a culture, even as time passes and it adapts to new influences. For oppressed peoples, cultural memory engenders the spirit of resistance; not surprisingly, some of its most powerful incarnations are rooted in religion. In this interdisciplinary examination, Jeanette Rodriguez and Ted Fortier explore how four such forms of cultural memory have preserved the spirit of a particular people.</p><p><i>Cultural Memory</i> is not a comparative work, but it is a multicultural one, with four distinct case studies: the image of Our Lady of Guadalupe and the devotion it inspires among Mexican Americans; the role of secrecy and ceremony among the Yaqui Indians of Arizona; the evolving narrative of Archbishop Oscar Romero of San Salvador as transmitted through the church of the poor and the martyrs; and the syncretism of Catholic Tzeltal Mayans of Chiapas, Mexico. In each case, the authors' religious credentials eased the resistance encountered by social scientists and other researchers. The result is a landmark work in cultural studies, a conversation between a liberation theologian and a cultural anthropologist on the religious nature of cultural memory and the power it brings to those who wield it.</p>",
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