Product List
GET /services/catalog/products?format=api&page=78060
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In this fascinating new book Paul Escott considers the evolution of the presidents thoughts on race in relation to three other, powerful--and often conflicting--voices.Lincolns fellow Republicans Charles Sumner and Montgomery Blair played crucial roles in the shaping of their party. While both Sumner and Blair were opposed to slavery, their motivations reflected profoundly different approaches to the issue. Blairs antislavery stance stemmed from a racist dedication to remove African Americans from the country altogether. Sumner, in contrast, opposed slavery as a crusader for racial equality and a passionate abolitionist. Lincoln maintained close personal relationships with both men as he wrestled with the slavery question. In addition to these antislavery voices, Escott also weaves into his narrative the other extreme, of which Lincoln was politically aware: the virulent racism and hierarchical values that motivated not only the Confederates but surprisingly many Northerners and which were embodied by the presidents eventual assassin, John Wilkes Booth.Sumner, Blair, and violent racists like Booth each represent forces with which Lincoln had to contend as he presided over a brutal civil war and faced the issues of slavery and equality lying at its root. Other books and films have provided glimpses of the atmosphere in which the president created his Emancipation Proclamation. Lincolns Dilemma evokes more fully and brings to life the men Lincoln worked with, and against, as he moved racial equality forward.A Nation Divided: Studies in the Civil War Era", "author": "Paul D. Escott", "slug": "lincolns-dilemma-47215-9780813936208-paul-d-escott", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780813936208.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47215", "product_url": "/app/ecom/book/47215/lincolns-dilemma-47215-9780813936208-paul-d-escott", "bisac_codes": [ "HIS036050", "HR" ], "items_count": null, "identifiers": { "ISBN13": "9780813936192", "EISBN13": "9780813936208", "EISBN10": "0813936209" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010035789033" } } } }, { "type": "Product", "id": "00010000047214", "attributes": { "name": "Different Shades of Green", "subtitle": "African Literature, Environmental Justice, and Political Ecology", "description": "Engaging important discussions about social conflict, environmental change, and imperialism in Africa, Different Shades of Green points to legacies of African environmental writing, often neglected as a result of critical perspectives shaped by dominant Western conceptions of nature and environmentalism. Drawing on an interdisciplinary framework employing postcolonial studies, political ecology, environmental history, and writing by African environmental activists, Byron Caminero-Santangelo emphasizes connections within African environmental literature, highlighting how African writers have challenged unjust, ecologically destructive forms of imperial development and resource extraction.Different Shades of Green also brings into dialogue a wide range of African creative writingincluding works by Chinua Achebe, Ngugi wa Thiongo, Bessie Head, Nadine Gordimer, Zakes Mda, Nuruddin Farah, Wangari Maathai, and Ken Saro-Wiwain order to explore vexing questions for those involved in the struggle for environmental justice, in the study of political ecology, and in the environmental humanities, urging continued imaginative thinking in effecting a more equitable, sustainable future in Africa.", "author": "Byron Caminero-Santangelo", "slug": "different-shades-of-green-47214-9780813936079-byron-caminero-santangelo", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780813936079.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47214", "product_url": "/app/ecom/book/47214/different-shades-of-green-47214-9780813936079-byron-caminero-santangelo", "bisac_codes": [ "LIT004010", "LN" ], "items_count": null, "identifiers": { "ISBN13": "9780813936055", "EISBN13": "9780813936079", "EISBN10": "0813936071" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026585202" } } } }, { "type": "Product", "id": "00010000047213", "attributes": { "name": "Climate Change Adaptation Plan for Australian Birds", "subtitle": "", "description": "<p>This is the first climate change adaptation plan produced for a national faunal group anywhere in the world. It outlines the nature of threats related to climate change for the Australian bird taxa most likely to be affected by climate change, and provides recommendations on what might be done to assist them and approximate costs of doing so. It also features an analysis of how climate change will affect all Australian birds, explains why some species are likely to be more exposed or sensitive to it than others, and explores the theory and practice of conservation management under the realities of a changing climate.</p>\n<p>Species profiles include maps showing current core habitat and modelled climatic suitability based on historical records, as well as maps showing projected climatic suitability in 2085 in relation to current core habitat.</p>\n<p>Climate Change Adaptation Plan for Australian Birds is an important reference for policy makers, conservation scientists, land managers, climate change adaptation biologists, as well as bird watchers and advocacy groups.</p>\n<p>2014 Whitley Award Commendation for Zoological Management and Conservation Resource.</p>", "author": "Stephen T. Garnett, Donald C. Franklin", "slug": "climate-change-adaptation-plan-for-australian-birds-47213-9780643108035", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780643108035.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47213", "product_url": "/app/ecom/book/47213/climate-change-adaptation-plan-for-australian-birds-47213-9780643108035", "bisac_codes": [ "PSVW6" ], "items_count": null, "identifiers": { "ISBN13": "9780643108028", "EISBN13": "9780643108035", "EISBN10": "0643108033" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015271321" } } } }, { "type": "Product", "id": "00010000047195", "attributes": { "name": "The GR11 Trail - La Senda", "subtitle": "Through the Spanish Pyrenees", "description": "This comprehensive guidebook to the magnificent GR11 trail, which runs 820km from the Atlantic to the Mediterranean, provides everything trekkers will need to take up the challenge - detailed route description, excellent photographs, lots of background information and unique custom-produced maps. This glorious traverse of the Pyrenees, on the Spanish side, is a serious challenge - passing over a succession of high alpine passes where boulderfields, scree slopes and occasional snowfields may need to be crossed - but it is now well waymarked and has regular opportunites to top up on food and drink, described within the routes and in a detailed place-by-place appendix at the back. Also included are bad weather options - although the weather is often good along this route - detours to find accommodation at some points, and advice on accommodation, supplies, language and logistics, as well as a glossary including Aragon, Basque and Catalan words, to help you find your way.", "author": "Brian Johnson", "slug": "the-gr11-trail-la-senda-47195-9781783620579-brian-johnson", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781783620579.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47195", "product_url": "/app/ecom/book/47195/the-gr11-trail-la-senda-47195-9781783620579-brian-johnson", "bisac_codes": [ "1DSEP" ], "items_count": null, "identifiers": { "ISBN13": "9781852847258", "ISBN10": "1783620579", "EISBN13": "9781783620579", "EISBN10": "1783620579" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015015246" } } } }, { "type": "Product", "id": "00010000047185", "attributes": { "name": "MDpocket MRG: University of Arizona Internal Medicine Edition - 2014", "subtitle": "", "description": "This MDpocket fully customized pocket medical reference is designed for interns, residents, and medical students at the University of Arizona. Our 2014 customized guide is packed full of medical information with tabbed indexed pages making medical information easy to find at a moment's notice. All our guides are updated to the most current medical information to keep you efficient and ultimately learning.\n\nUpdated for the 2014 academic year, we have include a number of new medical sections on how to manage Cross Cover calls, ICU medications drips, RASS scoring, coumadin/INR management and extensive stroke section with TPA guidelines and NIH stroke scale.", "author": "MDpocket", "slug": "mdpocket-mrg-university-of-arizona-internal-medicine-edition-2014-47185-none-mdpocket", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/Arizona_2014_E_Book_Cover.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47185", "product_url": "/app/ecom/book/47185/mdpocket-mrg-university-of-arizona-internal-medicine-edition-2014-47185-none-mdpocket", "bisac_codes": [], "items_count": null, "identifiers": {}, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058221" } } } }, { "type": "Product", "id": "00010000047159", "attributes": { "name": "Qualitative Research Tips, Tricks, and Trends", "subtitle": "What Every Researcher Should Know", "description": "When you take on a qualitative research project, hundreds of details fall on your shoulders.\nGroups or one-on-one interviews? How many locations? Facility or in-home? Online or in person? Who to recruit? How much to pay? Homework? Floaters? Discussion guides? Projective techniques? And when you have teased out the insights, there is always the report to be presented.\nMary Kathryn Malone has done it all many times and her handbook gives you step-by-step tips and guidance to make sure no detail is overlooked. Illustrated by Mike Thomas.", "author": "Mary Kathryn Malone", "slug": "qualitative-research-tips-tricks-and-trends-47159-9781941688151-mary-kathryn-malone", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/c4a491324f5a8f58893edac406b6dbe140ae80c5380559e8b4446475a3ec364c_81f5tfpwZEL.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47159", "product_url": "/app/ecom/book/47159/qualitative-research-tips-tricks-and-trends-47159-9781941688151-mary-kathryn-malone", "bisac_codes": [ "BUS043060" ], "items_count": null, "identifiers": { "ISBN13": "9780981986999", "ISBN10": "0981986994", "EISBN13": "9781941688151" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058148" } } } }, { "type": "Product", "id": "00010000047158", "attributes": { "name": "Marketing to PrimeTime Women", "subtitle": "How to Attract, Convert, and Keep Boomer Big Spenders", "description": "ALL Boomer women are in the PrimeTime years, age 5075. Collectively, they are the healthiest, wealthiest, most educated, active, and influential generation of women in history.\nBaby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women!\nThink of the women you know in this age bracket. Surely, many of them are grandmothers, but few of them are sitting home in their rocking chairs. As they enter their 50s, Boomer women are confident, active, engaged and arguably happier than they have ever been, with time to pursue new experiences and the health and wealth to do it.\nSurely these women want to look their best, but they are not aspiring to relive their 20s and 30s. They are seasoned shoppers, and they know a good value when they find one. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime WomenTM because they are in the prime of their lives and also because they are (or should be) the prime target for most marketers.\nIf you are not paying attention to this group of consumers, you'd be well advised to read this book and think about who the real power brokers will be during the next decade.\nIn a new executive edition of her ground-breaking book PrimeTime Women, Marti Barletta offers practical applications and advice for getting into the minds, souls, hearts, and wallets of this influential demographic. Marketing to PrimeTime Women delivers a hands-on approach with strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential sisterhood of consumers.", "author": "Marti Barletta", "slug": "marketing-to-primetime-women-47158-9781941688120-marti-barletta", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/PrimeTime_Barletta.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47158", "product_url": "/app/ecom/book/47158/marketing-to-primetime-women-47158-9781941688120-marti-barletta", "bisac_codes": [ "BUS043000", "BUS109000" ], "items_count": null, "identifiers": { "ISBN13": "9780985179571", "ISBN10": "0985179570", "EISBN13": "9781941688120" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058145" } } } }, { "type": "Product", "id": "00010000047157", "attributes": { "name": "hustle", "subtitle": "Marketing to Women in the Post-Recession World", "description": "In Hustle, authors Bonnie Ulman and Sal Kibler examine the new and long-term spending culture of the post-recession era, from the rush to get the biggest discount to the decline of brand loyalty. Armed with the latest market research and scores of stories from the many women interviewed, they provide the building blocks for solid marketing strategies.\nThe typical womans opinion of the economy is heavily cloaked in the sacrifices and changes that she has experienced in the past few years, and as a result, how she has reorganized her life, including where she shops, how she shops, even how she prepares to make a purchase.\nHow do you map out a strategy for your brand or company in the New Hustle Economy where your target consumer is less trusting, slower to purchase, hyper-vigilant, hyper-educated, fixated on a discount, and using all the screens available to determine if you should be part of her consideration set?\nThe good news is that the opportunities to differentiate yourself are robust and straightforward. There are core techniques that need to be executed well and delivered consistently. Be mindful that the post-recession woman operates in the \"Age of the Deal,\" which represents both a game and a high-stakes financial exercise. Her expectation is that you have a deal for her or will soon.\nWomen are looking for help, stability, and a superior transaction rather than a relationship. Your challenge is to demonstrate how you are supporting them during tough times. It has never been more important to remain consistent in your message and communicate it clearly, frequently, and across multiple platforms.\nIn the Hustle Economy, the deal has to be transparent and easy for your time-stressed customer to understand and manage. More bells and whistles or steps required to get a reward do not advance the cause. Smart marketers must figure out how to re-define their consumer partnerships and communicate with post-recession women. Hustle will guide the way.", "author": "Bonnie Ulman, Sal Kibler", "slug": "hustle-47157-9781941688144-bonnie-ulman-sal-kibler", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/Hustle_UlmanKibler.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47157", "product_url": "/app/ecom/book/47157/hustle-47157-9781941688144-bonnie-ulman-sal-kibler", "bisac_codes": [ "BUS043060", "BUS043000" ], "items_count": null, "identifiers": { "ISBN13": "9780985179526", "ISBN10": "098517952X", "EISBN13": "9781941688144" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058160" } } } }, { "type": "Product", "id": "00010000047156", "attributes": { "name": "Reforcusing Focus Groups", "subtitle": "A Practical Guide", "description": "Focus groups are the most used and abused qualitative marketing research method. Refocusing Focus Groups by Robert J. Morais lays out, in simple terms, the best practices for planning, designing, conducting, and interpreting focus groups. This book draws upon perspectives and techniques from psychology and anthropology, along with decades of the author's and other experts' experience. \nRefocusing Focus Groups will appeal to busy marketing, marketing research, and advertising professionals, students, and to anyone interested in consumer research. ", "author": "Robert J. Morais", "slug": "reforcusing-focus-groups-47156-9781941688137-robert-j-morais", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/FocusGroups_Morais.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47156", "product_url": "/app/ecom/book/47156/reforcusing-focus-groups-47156-9781941688137-robert-j-morais", "bisac_codes": [ "BUS043060" ], "items_count": null, "identifiers": { "ISBN13": "9780981986975", "ISBN10": "0981986978", "EISBN13": "9781941688137" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058154" } } } }, { "type": "Product", "id": "00010000047155", "attributes": { "name": "Custom Surveys Within Your Budget", "subtitle": "Maximizing Profits Through Effective Online Research Design", "description": "Researchers and marketers who use this book will find many different benefits. A marketer may ask how to properly display a scale on a screen. Others will ask about the technology survey engines being used today. Professional researchers might be challenged by the impact of using colors in scales in different countries. Most readers will benefit by searching for a specific research topic to address the matter at hand. A critical feature is an evaluation of the various survey tools available in the market.\nCustom Surveys acts as a comprehensive guide to cost effectively managing a survey and covers everything from the evaluation of a research program to the actual output and analytics of the research. It can be used as a reference for specific market research needs as well as an instructional tool to educate readers interested in doing market research. Marketers or researchers who read through this entire book will become familiar with the requirements of conducting research on a minimal budget.", "author": "Maria Philips, Brian Cooper", "slug": "custom-surveys-within-your-budget-47155-9780981986937-brian-cooper-maria-philips", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/a59423787c7d04de2733508ed76a74ad8b4d2e6dbbb783766b95c18ede4860f0_81X-gvCLZ3L._SL1500_.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47155", "product_url": "/app/ecom/book/47155/custom-surveys-within-your-budget-47155-9780981986937-brian-cooper-maria-philips", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781941688113", "ISBN10": "0981986935", "EISBN13": "9780981986937" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058151" } } } }, { "type": "Product", "id": "00010000047154", "attributes": { "name": "The 85% Niche", "subtitle": "The Power of Women of All Colors Latina, Black, Asian", "description": "Today women of color wield more clout in the marketplace because they are younger, and therefore will be customers longer than their white counterparts. They are increasing their educational attaiment giving them higher salaries and more spending power. And they are entreprenurial, and more likely to be mothers than older white women.\nWomen of all colors generate more than $1 trillion in consumer spending and another $230 billion as entrepreneurs. Yet most companies market to women as a monolithic group, aiming their messages primarily at white women.\nWith groundbreaking proprietary research Miriam Muley explores how cultural and ethnic differences shape the way women respond to life experiences. She encourages companies to embrace the cultural and ethnic identity of women of all colors with the same tenacity, commitment to grow, and deployment of resources that are given to other consumer audiences.\nThe result is a concise and practical guide to what drives women of diverse backgrounds to consider brands for future purchase decisions. Muley takes this discussion to a new level, delving deeply into the\"who\" of the women's market. She provides practical insights on what it means to be a Latina, or a woman of Asian or African-American descent and she effectively translates these insights into compelling marketing best practices that business leaders can quickly integrate into planning efforts.\nTop takeaways from The 85% Niche:\n Women of color are a vital source of employees and entrepreneurship\n Marketing to women of color requires expert understanding of gender marketing, diversity marketing, and the bridge between the two disciplines.\n Unleashing the power of women and diversity in yoru organization is the fastest track to sales growth, share dominance, and increased profit.\nThe women-of-color opportunity will succeed only if it is measured, tracked, and carries the executive sanction and consistent attention of top-level management.", "author": "Miriam Muléy", "slug": "the-85-niche-47154-9781941688106-miriam-muley", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/85Percent_Muley.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47154", "product_url": "/app/ecom/book/47154/the-85-niche-47154-9781941688106-miriam-muley", "bisac_codes": [ "BUS043040" ], "items_count": null, "identifiers": { "ISBN13": "9780980174557", "ISBN10": "0980174554", "EISBN13": "9781941688106" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058157" } } } }, { "type": "Product", "id": "00010000047153", "attributes": { "name": "Under the Influence", "subtitle": "Tracing the Hip-Hop Generations Impact on Brands, Sports, and Pop Culture", "description": "Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Moving from the urban market to the suburbs, from the Northeast to the South, Hip-Hop celebrities and their rhymes have shown up in many product categories from automotive and apparel to sports. Jay Z Cool even has a color named for him.|Erin O. Patton documents this impact in his new book, Under the InfluenceTracing the Hip-Hop Generations Impact on Brands, Sports, & Pop Culture.\nNow a master marketer, but once a high school athlete hooked on Hip-Hop, Patton cut his public relations teeth working for Nike on the Michael Jordan account. In that position he learned the relevance of Hip-Hop culture to the sale of basketball sneakers as well as the importance of being first and setting the trend among the urban Hip-Hop generation. Using the street as his laboratory, Patton has studied the nuances of urban Hip-Hop and even segmented the hip-hop market in a system he calls the 7 CiphersTM.\nPattons personal journey has taken him from the Homewood-Brushton section of Pittsburgh, Pennsylvania to Beaverton, Oregon, New York City, and Dallas and from a degree in journalism to a career in public relations and marketing. He is also an adjunct professor of sports marketing at Cox Business School, Southern Methodist University. Patton shares many examples of how Hip-Hop has been incorporated into advertising and marketing campaigns, including mistakes marketers have made by not taking the urban market seriously. A detailed case study documents the launch of the Stephon Marburys Starbury basketball sneaker (a mothers dream at $15) and Marburys mission to save the world.\nAdam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: If there are any marketers out there that still think they can ignore the urban market theyd better think again. As Hip-Hop culture and its influence has poured out of the cities and spread around the world, the urban market has become the market. This isnt just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.\nSilvia Alvarez, director of multicultural and charitable communications for Major League Baseball says, Under the Influence is a must read for sports industry professionals interested in growing their sport through outreach to multicultural markets. Erin Patton contributes interesting insights to the ongoing conversation around diversity in sports.", "author": "Erin O. Patton", "slug": "under-the-influence-47153-9781941688090-erin-o-patton", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/Influence_Patton.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47153", "product_url": "/app/ecom/book/47153/under-the-influence-47153-9781941688090-erin-o-patton", "bisac_codes": [ "BUS043040" ], "items_count": null, "identifiers": { "ISBN13": "9780980174540", "ISBN10": "0980174546", "EISBN13": "9781941688090" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058172" } } } }, { "type": "Product", "id": "00010000047152", "attributes": { "name": "Hispanic Customers for Life", "subtitle": "A Fresh Look at Acculturation", "description": "in-culture and share-of-heart marketing. In this book she shows how the U.S. Hispanic market is shifting from a majority of customers who are unacculturated to a majority who were born in the United States and are melding the two cultures together in ways that make them an unprecedented marketing challenge. \nThe Hispanic market is experiencing its most important socio-demographic and cultural shift since its emergence as a powerful and distinct U.S. market segment. Hispanic Customers for Life: A Fresh Look at Acculturation, explores the present Hispanic generational crossover, providing insights, data and tools to manage the generational and acculturation differences among U.S. Hispanics, immigrants and their U.S. born offspring. \nMs. Valdes, a marketing expert, is recognized as the creator of the In-culture marketing approach. A lecturer and public speaker, Ms. Valdes has been studying and writing about the Hispanic market for more than 20 years. Her earlier books, Marketing to American Latinos, A Guide to the In-Culture Approach, Parts I and II, are classics used in many universities around the country and on the bookshelves of most multicultural marketers.\nAlthough most news media speak of Hispanic consumers as only or mostly immigrants, in fact, in 2006 only 19.9 million Hispanics living in the U.S. were first generation or foreign born, whereas 24.8 million or 55 percent of the total were second, third or more generations and born in the United States. Add the 3.9 million Puerto Rican Islandersalso American citizensand the true size of the U.S.born Hispanic market today is nearly 29 million. \nThe growing segment of U.S. born Latinos poses unique business, marketing and communications challenges and opportunities. Ms. Valdes describes how to target them successfully for marketers of all kinds of products and services.She notes that there are two basic marketing platforms for Hispanics born in the United States: \n The young millennial Latinos,the second generation youth marketchildren, teens, and young adults born to foreign-born parents.\n The traditional Latinosthose born to Latino families that have been U.S. citizens for two or more generations. \nBy 2016, it will be a different Hispanic market altogether; the vast majority of Hispanics aged 20 to 29 will have been born in the United States. These Hispanic Twentysomethings will constitute a significant market segment - well acquainted with U.S. culture, however, as Ms. Valdes emphasizes, often born to at least one parent who was foreign born. Thus, straddling two cultures. In an important departure from the usual ways of viewing this market Ms. Valdes segments it by age and generation, highlighting the waves of acculturation per segment, simplifying a complex marketing landscape by helping marketers understand how different levels of acculturation change Hispanic consumer expectations and hence their responses to marketing messages. The Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. \nBuying power is defined as the total personal (after-tax) income that consumers have to spend on goods and services, or disposable personal income. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion.\nThe growing relevance of emotional marketing to build HeartShares, the how to's and new gold standards are described and illustrated with business case studies. \nAn additional value of the book is a comprehensive list of Hispanic-related websites, including marketing and advertising companies, trade organizations, non-profits, media, and researchers. \n", "author": "M. Isabel Valdés", "slug": "hispanic-customers-for-life-47152-9780978660260-m-isabel-valdes", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/HispCustLife_Valdes.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47152", "product_url": "/app/ecom/book/47152/hispanic-customers-for-life-47152-9780978660260-m-isabel-valdes", "bisac_codes": [ "BUS043040" ], "items_count": null, "identifiers": { "ISBN13": "9780978660260", "ISBN10": "0978660269" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058175" } } } }, { "type": "Product", "id": "00010000047151", "attributes": { "name": "WIN! the Hispanic Market", "subtitle": "Stretgies for Business Growth!", "description": "Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households.\nCorporations that right-size the growth opportunity and invest appropriately when it comes to their Hispanic customers increase their shareholder value and have continued success in the marketplace. The top experts who contributed to this book demonstrate how to do it right.WIN! the Hispanic Market: Strategies for Business Growth by M. Isabel Valdes, a pioneer in in-culture marketing and strategy, taps into the expertise of more than a dozen contributors, from Wall Street executives to advertising and retail experts. Her expert collaborators (in order of appearance) include:\nCarlos F. Orta, President and CEO, Hispanic Association for Corporate Responsibility (HACR)\nSteve Moya, Santiago Solutions Group\nMichael Klein and David Wellisch, co founders of Latinumnetwork\nJessica Pantanini, COO Bromley Communications and President of Association of Hispanic Advertising Agencies (AHAA)\nCarlos Santiago, CEO, of Santiago Solutions Group\nGabriela Alcantara-Diaz, President/Strategist, GADMarketingCommunications, Inc.Cesar Melgoza, CEO and founder, Geoscape\nMarie Quintana, SVP, Multicultural Marketing and Sales, PepsiCo\nDonald Longo, Editorial Director, Stagnito Media, Hispanic 360 Summit\nDouglas Darfield, SVP of Hispanic Services, Nielsen Media\nRoberto Orci, CEO, Acento Advertising\nLucia Ballas-Traynor, SVP, Cafe Media\nMartha Montoya, President, Los Kitos Entertainment\nLee Vann, CEO, Captura Group\nFederico Subervi, Texas State University-San Marcos, Professor and Director, Center for the Study of Latinos and Media & Markets\nCarlos Garcia, SVP, KnowledgeNetworks\nDerene Allen, Managing Partner, Santiago Solutions Group\nTopics include:\nWHY Wall Street should respond to a strong, well-thought-out Hispanic strategy;\nHOW to conduct research with acculturated and unacculturated Hispanic consumers so that none are left out; \nWHY your Hispanic initiative needs to be properly staffed by people who understand Hispanic culture;\nWHY you need to make a realistic assessment of your business potential with acculturated and unacculturated Hispanic customers so that your efforts are not disappointing;\nHOW you can marry census data with new technologies like geo-segmentation to put your efforts where they will have the best ROI;\nWHY and HOW to use social media, and why you may have to rethink your distribution channels if you are serious about finding your missing customers.", "author": "M. 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Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper shares thoughtful insights on this influential segment. 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Moderating to the Max provides focus group leaders with detailed instructions for more than 20 techniques that will deepen findings and bring life to focus groups.\nFrom perceptual mapping to personification, you will never again have to guess whether a technique is the right one for a particular focus group. This guide will enhance and broaden the work of focus group moderators who already have a good foundation. Myriad examples and illustrations emphasize focus group \"play\" and how fun exercises can inspire focus group respondents to reveal deeper motivations. \nSpecific techniques are covered in detail, including sample scripts for introducing them. A handy chart at the end of the book helps you decide which techniques to use when you need to learn certain things from a focus group and includes the page numbers where you will find those focus group techniques.\n", "author": "Jean Bystedt, Siri Lynn, Ph.D., Deborah Potts", "slug": "moderating-to-the-max-47147-9781941688021-jean-bystedt-siri-lynn-deborah-potts-phd", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/Mod2Max.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47147", "product_url": "/app/ecom/book/47147/moderating-to-the-max-47147-9781941688021-jean-bystedt-siri-lynn-deborah-potts-phd", "bisac_codes": [ "BUS043060" ], "items_count": null, "identifiers": { "ISBN13": "9780983043621", "ISBN10": "0983043620", "EISBN13": "9781941688021" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058187" } } } }, { "type": "Product", "id": "00010000047146", "attributes": { "name": "The Advertising On-Ramp", "subtitle": "Getting Your First Advertising Job", "description": "This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, and her book draws on her experience to address many issues that marketing professionals have encountered when interviewing and hiring.\nThe Advertising On-Ramp provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times.\nThe Advertising On-Ramp is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.", "author": "Belle Frank", "slug": "the-advertising-on-ramp-47146-9781941688038-belle-frank", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/AdOnRamp_Frank.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47146", "product_url": "/app/ecom/book/47146/the-advertising-on-ramp-47146-9781941688038-belle-frank", "bisac_codes": [ "BUS037020" ], "items_count": null, "identifiers": { "ISBN13": "9780985179519", "ISBN10": "0985179511", "EISBN13": "9781941688038" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058178" } } } }, { "type": "Product", "id": "00010000047145", "attributes": { "name": "Stir It Up!", "subtitle": " Recipes for Robust Insights & Red Hot Ideas", "description": "From time to time, every moderator, meeting chairman, or in-depth interviewer needs fresh ideas to jazz up a tired group or reenergize a flagging meeting. Laurie Tema-Lyn offers more than 50 fresh ideas for exercises in her book, Stir It Up! Recipes for Robust Insights & Red Hot Ideas. \nPatricia Sunderland, a partner in Practica Group LLC, says, \"Laurie's 'cookbook' is a gift, destined to become a resource for novices as well as seasoned chefs in the art of facilitating focus groups, meetings, or events.\"\nLaurie Tema-Lyn is the founder of Practical Imagination Enterprises , an innovation and qualitative research consultancy. In Stir It Up! she shares exercises she has used to help her clients recharge their thinking. An active QRCA member, she is currently co-chair of the Philadelphia chapter and managing editor of QRCA Views magazine.", "author": "Laurie Tema-Lyn", "slug": "stir-it-up-47145-9781941688014-laurie-tema-lyn", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/StirItUp_Tema-Lyn.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "47145", "product_url": "/app/ecom/book/47145/stir-it-up-47145-9781941688014-laurie-tema-lyn", "bisac_codes": [ "BUS043060" ], "items_count": null, "identifiers": { "ISBN13": "9780983043638", "ISBN10": "0983043639", "EISBN13": "9781941688014" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010000058184" } } } }, { "type": "Product", "id": "00010000047131", "attributes": { "name": "White Indian Boy My Life Among the Shoshones", "subtitle": "The autobiography of Elijah Nicholas Wilson", "description": "This is the true story of a pioneer boy who crossed the plains by ox-team with his parents to a settlement south of the Great Salt Lake. Pioneer life in the 1850s was extremely difficult for the pioneers, food was scarce, work was hard, and marauding Indians keep everyone on constant alert.\n\nWith the promise of great adventure and a better life, 11-year-old Nick Wilson ran away from home with an Indian who had befriended him. The mother of Chief Washakie, a prominent Shoshone chief, had lost her youngest son in an avalanche. She adopted the white boy as her own. Nick spent the next two years with the Shoshone learning their language and culture and developing the skills of a hunter. He participated in buffalo hunts, fought off grizzly bears, witnessed Indian wars, and even survived being shot in the head with an arrow and left to die.\n\nLater, he became a trapper, was one of the original Pony Express riders, worked as an overland stagecoach driver, and served as an army scout and interpreter. He was often called to track down and negotiate peace with renegade Indians who had fled the reservation and threatened war. He found himself in danger numerous times and participated in many skirmishes with both Indians and outlaws. 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Make your hand talk, your shoe sing, and your mother-in-law shut up! Everyone will be tongue-tied when you start talking to the lamp shade -- and it talks back!\n\nPaul Stadelman, a professional ventriloquist who starred on his own television show for many years, shares with you the secrets that have made him a hilarious success.\n\nVentriloquism, as taught in this book, is easy to learn. If you follow a few simple rules, anybody can do it. And it's so fun that once you start, you'll be talking to yourself for hours.\n\nThis book explains how to use standard puppets as well as novelty figures such as balloon animals and gym socks. Includes 22 complete comedy dialogues to get you started. All outrageously funny.\n\n\"This is a must read for budding ventriloquists.\"\n\n -Robert H. 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