Product List
GET /services/catalog/products?format=api&page=77755
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Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you. Helps you look at your customers in a new way and as a result maximize your profits and reduce your support costs Provides a framework for evaluating what marketing messages, campaigns and experiences are appropriate Author Eric V. Holtzclaw is CEO and founder of User Insight, a user experience research firm and Laddering Works, a marketing strategy and consulting firm. His weekly radio show, The 'Better You' Project, shines a spotlight on entrepreneurs' business journeys, his column Lean Forward appears weekly on INC.com and he is regularly contributor to CMO.com. 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Heavily illustrated and non-technical, this book meets the needs of designers and visual learners by presenting the principles and methods of site grading with less emphasis on engineering, and a strong focus on the effect on the overall aesthetic. Written by a professor in America's number-one ranked undergraduate landscape architecture program, the book guides readers step-by-step through the process of solving various grading problems in real-life scenarios. Landscape designers, landscape architects, and engineers need to have a deep understanding of site grading as the foundation of any project. Grading plans must not only solve practical requirements, but also create landforms that contribute to the aesthetic ambition of the overall site and architectural design concept. 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Some of the topics that appear in this book include: A detailed introduction to construction, plumbing, and electrical basics A systematic approach to incorporating \"green,\" energy-conscious design An overview of crucial design elements, including pattern, texture, line, form or mass, color, space and light, and sound The latest building codes and manufacturers' guidelines Written by a leading expert in interior design, Kitchen and Bath Design uses three-dimensional drawings and corresponding photographs to deliver valuable information that is critical when it comes to planning, designing, specifying, estimating, building, pricing, or evaluating a kitchen or bathroom. 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In addition, the book features: Practical examples of GIS based model calculations that serve as templates for the development of new applications Exercises enabling readers to create their own GIS based models Accompanying website featuring downloadable datasets used in the book's examples and exercises References to the literature, websites, data repositories, and online reports to facilitate further research Coverage of important topics such as spatial decision support systems and multi-criteria analysis as well as ecological and human health risk assessment in a spatial context GIS Based Chemical Fate Modeling makes a unique contribution to the environmental sciences by explaining how GIS analytical functions enhance the development and interpretation of chemical fate and transport models. 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