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                "name": "Modern Monograms",
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                "description": "Monograms are immensely useful and eye catching visual devices consisting of two or more letters interwoven in artistic harmony. They lend themselves to numerous graphic applications: stationery, fabrics, advertising, book illustration, greeting cards, posters, menus, logos  virtually any project requiring symbolic or high-recognition lettering.The present volume offers graphic designers an unusually comprehensive collection of contemporary monograms  over 1,300 attention-getting designs, arranged alphabetically for convenience. Each letter of the alphabet is combined with every other letter, creating a versatile archive of monograms in an incredible array of type styles: 3-D, shaded, calligraphic, Gothic, ribbon, block, cartoon, script, Oriental, digital letters, and hundreds of others. Moreover, many monograms appear in more than one style for added flexibility.In addition to an enormous variety of typefaces, the monograms embody numerous spacing variations: overlapping, interlocking, and various other arrangements that offer the utmost versatility to designers. You'll also find a useful selection of monograms incorporated into larger illustrations: a necktie, automobile, tote bag, coffee mug, and other familiar objects.Graphic artists, illustrators, typographers, and students will find this collection indispensable  a nearly inexhaustible array of imaginative lettering configurations, arranged for maximum convenience  ready to solve a myriad of design problems. Best of all, every monogram is royalty-free  ready to use without any prior permission or fee.",
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                "description": "Here's a book that every graphic artist and studio will want to have on hand. Noted typographer and print historian Dan X. Solo presents 100 complete, high-impact, copyright-free fonts in bold roman, italic, or cursive script. Almost all fonts come with lower- and upper-case alphabets, and almost all include numerals. Many also contain vignettes and/or various punctuation marks. Among these fonts is a great variety of densities and styles, providing artists with a maximum number of opportunities for creating the right look  from the elegant Adastra Royal to the commanding Elvira Bold Italic. Also available are Brandy Script, Derby, Discus Semibold, Fulton Sign, Gloriosky, Mardi Gras, Signwriter's Script, Veltro Bold, Brush, Diana Bold, Flash, Gillies Gothic, Lily Ann, Novelty Script, Swinger, Zorba Solid, and more than 80 other attractive fonts. This treasury of outstanding, yet immensely practical typefaces is ready for effective use in headlines, newsletters, on posters, signs, menus  all forms of print media.",
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                "description": "The author of many books on typography, Dan X. Solo was also the proprietor of his own typography shop in Oakland, California  an establishment dedicated to unusual typography and special effects. This comprehensive catalog offers graphic designers a dazzling selection of over 4,000 typefaces and optical effects available from Solotype Typographers.Here, in Solo's words, is \"a great cast of characters\"  the alphabet  abetted by a cornucopia of typographical ideas and an endless resource of letters, words, phrases, slogans, logos, humorous comments, headlines, and graphic symbols. Individual sections of the book display a rich variety of typefaces in categories such as Condensed, Victorian, Art Nouveau, Art Deco, Rustic, Thick-and-tin, Calligraphic, Uncials, Latins, and Blackletter.Samples are imaginatively presented. \"Stagecoach,\" for example, is printed in Fargo typeface, evoking dusty trails, rawhide, and ten-gallon hats, while \"Sizzling summer savings\" appears appropriately in the flamboyant Firebug typeface. All typefaces are indexed for quick and easy reference. As entertaining as it is practical and useful, this impressive treasury of versatile typefaces and optical effects will be indispensable to busy commercial artists as an inexhaustible source of typographic ideas and a \"swipe file\" of words, phrases, and letters for use in graphic art projects.",
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                "description": "The seventy original optical and geometrical allover patterns in this book have been created by Jean Larcher, one of today's leading French graphic artists. He uses circles, squares, curves, lines, and angles in a myriad of ways, creating some of the most fascinating, innovative patterns ever. The dynamic quality of each design is vibrantly clear. Grouped thematically are dazzling circles, popping squares, shimmering angles, emerging dots, receding diamonds, undulating waves. The visual illusions and movement produced are phenomenal, as some patterns recede, others advance, and still others appear to change size. Some are simple; some are startling and complexbut all are intriguing. Because these patterns repeat infinitely in all directions, they may be readily extended for graphics and design work on any scale. The designs may be reproduced just as they are, or cropped, enlarged, repeated, screened, overlaid, or reworked in any manner.",
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                "description": "Blending the old and the new . . . the elegance of eighteenth-century pen flourishing, replete with elaborate swirls and curlicues, and the precision of modern graphic design, boasting clean lines free of feathering, blotting, and other irregularities . . . in this spirit, artist Kiyoshi Takahashi offers this collection of 850 original calligraphic ornaments. Created in response to the recurring needs of his own design studio, Mr. Takahashi's expertly drawn, top-quality ornaments include delicate calligraphic swirls, scrolls, frames, borders, cartouches, and other design elements suitable to any number of commercial and crafts uses. They lend decorative flair to menus, posters, bookplates, stationery, honorary scrolls, and certificates, and are ideal for enclosing, enhancing, or drawing attention to advertising copy or any other graphic message. Two pages of examples show just how well these ornaments can embellish modern typography. And, best of all, Mr. Takahashi's ornaments are readily usable and completely copyright free. Commercial artists, graphic designers, illustrators, craftspeople, and calligraphers will appreciate this collection of 850 precisely rendered modern ornaments recalling the graceful pen flourishing of the eighteenth century.",
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                "name": "Creating with Paper",
                "subtitle": "Basic Forms and Variations",
                "description": "\"There is no doubt that this is the best manual on paper folding designs available today.\"  Display WorldThis comprehensive and superbly illustrated guidebook offers complete instructions for making an almost limitless variety of imaginative and beautiful paper objects  masks, hats, baskets, greeting cards, party decorations, costumes, trees, Christmas decorations, stars, birds, giftwrap, even mobile sculptures.Art educator Pauline Johnson provides step-by-step instructions and expert advice on every technique involved: cutting, curling, bending, folding, scoring, fastening, and more. Over 470 photographs and 560 diagrams and illustrations accompany the easy-to-follow directions. Best of all, no complicated equipment is needed. Paper, a pair of scissors, an X-ACTO knife, staples, and adhesives are the only tools and supplies required to begin making paper magic!\"By far the most extensive and best treatment of the subject I have seen. A versatile and useful book which should appeal to art educators, classroom teachers, and ... to the youngsters themselves.\"  Art Education\"A most thorough, creative, and beautifully organized book, so complete that it could be the basis for many art and craft projects for all age groups.\"  Recreation Magazine",
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                "name": "Outline Alphabets",
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                "description": "Here's an attractive treasury of alphabets that provides graphic artists with sources of design opportunities. For his latest collection of new and imaginative typefaces, typographer and type historian Dan Solo has compiled an impressive volume of eye-catching, versatile, and royalty-free outline alphabet styles.Reproduced here in sharp black-and-white are 100 complete fonts, featuring expressive faces in a variety of styles: Art Nouveau, Art Deco, Victorian, contemporary, and many more. Included are the stately Albertus Outline, the classic Bauhaus Outline, charming Gill Floriated, and exotic Mandarin Outline, the stark and simple Ben Franklin Open, the commanding Normandie Open, appealing Washington Outline, and the optically engrossing Pluto Outline.Most fonts include both upper- and lower-case letters; many also feature numbers and punctuation marks. And equally important, the inexpensive, attention-getting letters are ready for immediate use on signs and posters, in newsletters, and countless other graphic projects.",
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                "name": "The 100 Greatest Advertisements 1852-1958",
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                "description": "Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition. These 113 ads are proven salesmenalmost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language andfirst and foremostsold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos. You learn the salient facts behind these ads as well, often expressed in the words of the originator himself. Men who understood intuitively the workings of mass persuasion techniques long before they became widespread describe their own thoughts, reasonings, and hunches. Earnest Elmo Calkins tells about his experiences in creating Phoebe Snow for the Lackawanna Railroad. Bruce Barton tells about his work on the \"Five Foot Shelf\" ad, which increased eight-fold the number of coupons received. David Ogilvy describes his campaigns for Hathaway Shirts and Rolls Royce. Raymond Rubicam tells of Squibb's \"Priceless Ingredient.\" More than 100 ads tell better than any textbook or professional analysis exactly what is the secret ingredient that makes an ad \"click\" when a thousand others fail.",
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                "name": "Making Authentic Country Furniture",
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                "description": "This outstanding work provides furniture makers and woodworkers with the principal antique country furniture designs used in North America during the past 400 years. Concerned only with provincial handmade designs  generally of simple solid-wood construction  John Shea's carefully researched and abundantly illustrated volume includes 95 measured drawings from which serious students and craftworkers can reproduce their own versions of these antique classics. All important European influences are represented  English, Irish, Scottish, Welsh, French, Dutch, German, Spanish, and Norwegian among them.Among the pieces represented are Shaker chairs, rockers, tables, and a wall cupboard; a New England settle, Spanish trestle table, Dutch gateleg table, French Canadian armoire and dresser, a Pennsylvania German corner cupboard and plate rack, as well as a wide array of country bedsteads, benches, stools, candlestands, plate racks, wall sconces, and much more.Additional sections of the book provide historical background to several regional designs, describing the effects that various nationalities and ethnic and religious roots have had on furniture design and construction. A number of construction techniques (for creating dovetail joints, applied moldings, scrolled paneling, cabriole legs, mortise-and-tenon joints, and more) are also explored.Profusely illustrated with some 800 photographs and line drawings, this richly informative manual will be valued by furniture makers for its clearly delineated technical segments as well as by anyone who has ever been fascinated by the construction and design of antique furniture.",
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                "description": "\"He went whaling prepared as no man had been before him, and he went with an eager and an open mind. He describes as no other author has done the multifarious duties of the cooper, the whalecraftsman, the rigger, the subtleties of boat gear and of stowage, the homely whims and prejudices of the most conservative and practical of men ... he has returned unsoured from his voyaging, and now lays his booty before us.\"  Robert Cushman Murphy, in the Introduction Since the days of Moby Dick, whaling has been the subject of countless books, articles and works of art. Few books on the subject, however, have attained the classic stature of the present volume. Written by a famed marine artist, born in the whaling center of New Bedford, Massachusetts, this book presents whaling from the vantage point of one who not only sailed aboard a whaler himself, but possessed the observant eye of an artist and the literary skill to record what he saw and thought as the great age of whaling drew to a close.Salted with wit and wisdom of a Yankee seaman, Ashley's engrossing account presents the \"bloody and desperate quest\" for the great whales and their valuable meat and oil. It offers detailed, evocative pictures of whaling traditions, life aboard ship, the myriad details of whaleship construction, rigging and navigation, gear and craft; much whalemen's lore concerning methods of attack and the behavior of the quarry, as well as sidelights on the unique personalities of whalemen from New Bedford, Nantucket, and Long Island ports.Enhanced with 150 superb illustrations, The Yankee Whaler is perhaps the definitive treatment of 19th- century whaling. Not only a complete and well-documented picture of every aspect of the topic, the book at the same time evokes the excitement and drama of the chase and the romance of the high seas.",
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