Product List
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Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.\"-- Jakob Nielsen, Principal, Nielsen Norman GroupThere are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.\tLearn how to create usable and useful content for the web from the master Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many \"befores\" and \"afters.\"* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.<br><br>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.* Written in easy-to-read style with many \"befores\" and \"afters.\"* Specific guidelines for web-based press releases, legal notices, and other documents.\t* Tips on making web content accessible for people with special needs.", "author": "Janice (Ginny) Redish", "slug": "letting-go-of-the-words-279104-9780080555386-janice-ginny-redish", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780080555386.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "279104", "product_url": "/app/ecom/book/279104/letting-go-of-the-words-279104-9780080555386-janice-ginny-redish", "bisac_codes": [ "COM079010" ], "items_count": null, "identifiers": { "ISBN13": "9780123694867", "EISBN13": "9780080555386", "EISBN10": "0080555381" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026367812" } } } }, { "type": "Product", "id": "00010000279102", "attributes": { "name": "Power Plants and Power Systems Control 2006", "subtitle": "A Proceedings Volume from the IFAC Symposium on Power Plants and Power Systems Control, Kananaskis, Canada, 2006", "description": "Control plays a very important role in all aspects of power plants and power systems. 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The book will also aid in the design of devices and infrastructures from analog to digital television transmission - with analog transmission ceasing in early 2009 or before.</p> The next generation of digital video - Blu-ray and HD-DVD thoroughly introduced All broadcast and satellite standards completely updated Essential information for the upcoming transition of television signals from analog to digital", "author": "Keith Jack", "slug": "video-demystified-279101-9780080553955-keith-jack", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780080553955.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "279101", "product_url": "/app/ecom/book/279101/video-demystified-279101-9780080553955-keith-jack", "bisac_codes": [ "TEC007000", "TEC041000" ], "items_count": null, "identifiers": { "ISBN13": "9780750683951", "EISBN13": "9780080553955", "EISBN10": "0080553958" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026355993" } } } }, { "type": "Product", "id": "00010000279100", "attributes": { "name": "Computational Intelligence", "subtitle": "Concepts to Implementations", "description": "<p>Computational Intelligence: Concepts to Implementations provides the most complete and practical coverage of computational intelligence tools and techniques to date. This book integrates various natural and engineering disciplines to establish Computational Intelligence. This is the first comprehensive textbook on the subject, supported with lots of practical examples. It asserts that computational intelligence rests on a foundation of evolutionary computation. This refreshing view has set the book apart from other books on computational intelligence.</p> <p>This book lays emphasis on practical applications and computational tools, which are very useful and important for further development of the computational intelligence field. Focusing on evolutionary computation, neural networks, and fuzzy logic, the authors have constructed an approach to thinking about and working with computational intelligence that has, in their extensive experience, proved highly effective. The book moves clearly and efficiently from concepts and paradigms to algorithms and implementation techniques by focusing, in the early chapters, on the specific con. It explores a number of key themes, including self-organization, complex adaptive systems, and emergent computation. It details the metrics and analytical tools needed to assess the performance of computational intelligence tools. 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It is of value to<br>professionals in the chemical, bioprocess, and biotech sectors, and all those concerned with bioseparation, bioprocessing, unit-operations and process engineering.<br><br>Key topics covered include a full introduction to centrifugation, sedimentation and separation; detailed coverage of centrifuge types, including batch and semi-batch centrifuges, disk-stack and tubular decanter centrifuges; methods for increasing solids concentration; laboratory and pilot testing of centrifuges; selection and sizing centrifuges; scale-up of equipment, performance prediction and analysis of test results using numerical simulation. A comprehensive guide to centrifuges, their optimal development and operation in the biotechnology industry Applications for the separation of proteins, DNA, mitochondria, ribosomes, lysosomes and other cellular elements Provides detailed process information and data to assist in the development of particular processes from existing systems Explores the commercial applications of centrifuges in biotechnology Guidance on troubleshooting and optimizing centrifuges", "author": "Wallace Woon-Fong Leung", "slug": "centrifugal-separations-in-biotechnology-279099-9780080549729-wallace-woon-fong-leung", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780080549729.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "279099", "product_url": "/app/ecom/book/279099/centrifugal-separations-in-biotechnology-279099-9780080549729-wallace-woon-fong-leung", "bisac_codes": [ "TEC009010", "SCI013040" ], "items_count": null, "identifiers": { "ISBN13": "9781856174770", "EISBN13": "9780080549729", "EISBN10": "0080549721" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026369695" } } } }, { "type": "Product", "id": "00010000279098", "attributes": { "name": "Concepts and Applications in Environmental Geochemistry", "subtitle": "", "description": "This volume is for environmental researchers and government policy makers who are required to monitor environmental quality for their environmental investigators and remediation plans. It uses concepts and applications to aid in the exchange of scientific information across all the environmental science disciplines ranging from geochemistry to hydrogeology and ecology to biotechnology. Focusing on issues such as metals, organics and nutrient contamination of water and soils, and interactions between soil-water-plants-chemicals, the book synthesizes the latest findings in this rapidly-developing, multi-disciplinary field. Cutting-edge environmental analytical methods are also presented, making this a must-have for professionals tasked with monitoring environmental quality. These concepts and applications help in decision making and problem solving in a single resource.<br><br>*Integrative approach promotes the exchange of scientific information among different disciplines*New concepts and case studies make the text unique among existing resources*Tremendous practical value in environmental quality and remediation with an emphasis on human health and ecological risk assessment", "author": "Dibyendu Sarkar, Rupali Datta, Robyn Hannigan", "slug": "concepts-and-applications-in-environmental-geochemistry-279098-9780080549736", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780080549736.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "279098", "product_url": "/app/ecom/book/279098/concepts-and-applications-in-environmental-geochemistry-279098-9780080549736", "bisac_codes": [ "SCI019000", "TEC010000" ], "items_count": null, "identifiers": { "ISBN13": "9780080465227", "EISBN13": "9780080549736", "EISBN10": "008054973X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026359181" } } } }, { "type": "Product", "id": "00010000279096", "attributes": { "name": "Applied Dimensional Analysis and Modeling", "subtitle": "", "description": "Applied Dimensional Analysis and Modeling provides the full mathematical background and step-by-step procedures for employing dimensional analyses, along with a wide range of applications to problems in engineering and applied science, such as fluid dynamics, heat flow, electromagnetics, astronomy and economics. 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The development of science and technology has increased human capacity to extract resources from nature and it is only recently that industries are being held accountable for the detrimental effects the waste they produce has on the environment. Increased governmental research, regulation and corporate accountability are digging up issues pertaining to pollution control and waste treatment and environmental protection.</p> <p>The traditional approach for clinical waste, agricultural waste, industrial waste, and municipal waste are depleting our natural resources. The main objective of this book is to conserve the natural resources by approaching 100 % full utilization of all types of wastes by cradle to - cradle concepts, using Industrial Ecology methodology documented with case studies. Sustainable development and environmental protection cannot be achieved without establishing the concept of industrial ecology. The main tools necessary for establishing Industrial Ecology and sustainable development will be covered in the book. The concept of industrial ecology will help the industrial system to be managed and operated more or less like a natural ecosystem hence causing as less damage as possible to the surrounding environment.</p> Numerous case studies allow the reader to adapt concepts according to personal interest/field Reveals innovative technologies for the conservation of natural resources The only book which provides an integrated approach for sustainable development including tools, methodology, and indicators for sustainable development", "author": "Salah El Haggar", "slug": "sustainable-industrial-design-and-waste-management-279095-9780080550145-salah-el-haggar", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780080550145.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "279095", "product_url": "/app/ecom/book/279095/sustainable-industrial-design-and-waste-management-279095-9780080550145-salah-el-haggar", "bisac_codes": [ "SCI020000", "SCI026000" ], "items_count": null, "identifiers": { "ISBN13": "9780123736239", "EISBN13": "9780080550145", "EISBN10": "0080550142" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026354246" } } } }, { "type": "Product", "id": "00010000279094", "attributes": { "name": "Probabilistic Methods for Financial and Marketing Informatics", "subtitle": "", "description": "<p>Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems.</p> <p>The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively.</p> <p>This book is recommended for all R&D; professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance.</p> <p>Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science. </p> Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance Shares insights about when and why probabilistic methods can and cannot be used effectively Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.", "author": "Richard E. 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It covers a wide range of methods that have been used to determine phase diagrams of metals, ceramics, slags, and hydrides.<br><br>* Extensive discussion on methodologies of experimental measurements and data assessments * Written by experts around the world, covering both traditional and combinatorial methodologies* A must-read for experimental measurements of phase diagrams", "author": "Ji-Cheng Zhao", "slug": "methods-for-phase-diagram-determination-279092-9780080549965", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780080549965.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "279092", "product_url": "/app/ecom/book/279092/methods-for-phase-diagram-determination-279092-9780080549965", "bisac_codes": [ "SCI055000", "TEC021000" ], "items_count": null, "identifiers": { "ISBN13": "9780080446295", "EISBN13": "9780080549965", "EISBN10": "0080549969" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026371548" } } } }, { "type": "Product", "id": "00010000279091", "attributes": { "name": "Surface Acoustic Wave Filters", "subtitle": "With Applications to Electronic Communications and Signal Processing", "description": "<p>Surface Acoustic Wave Filters gives the fundamental principles and device design techniques for surface acoustic wave filters. It covers the devices in widespread use today: bandpass and pulse compression filters, correlators and non-linear convolvers and resonators. The newest technologies for low bandpass filters are fully covered such as unidirectional transducers, resonators in impedance element filters, resonators in double-mode surface acoustic wave filters and transverse-coupled resonators using waveguides.</p> <p>The book covers the theory of acoustic wave physics, the piezoelectric effect, electrostatics at a surface, effective permittivity, piezoelectric SAW excitation and reception, and the SAW element factor. These are the main requirements for developing quasi-static theory, which gives a basis for the non-reflective transducers in transversal bandpass filters and interdigital pulse compression filters. 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