Product List
GET /services/catalog/products?format=api&page=74498
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In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.</p> Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel", "author": "Eric Benjamin Seufert", "slug": "freemium-economics-292730-9780124166981-eric-benjamin-seufert", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780124166981.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292730", "product_url": "/app/ecom/book/292730/freemium-economics-292730-9780124166981-eric-benjamin-seufert", "bisac_codes": [ "COM018000", "COM021000" ], "items_count": null, "identifiers": { "ISBN13": "9780124166905", "EISBN13": "9780124166981", "EISBN10": "0124166989" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026363591" } } } }, { "type": "Product", "id": "00010000292729", "attributes": { "name": "Database", "subtitle": "Principles Programming Performance", "description": "Database: Principles Programming Performance provides an introduction to the fundamental principles of database systems. This book focuses on database programming and the relationships between principles, programming, and performance. Organized into 10 chapters, this book begins with an overview of database design principles and presents a comprehensive introduction to the concepts used by a DBA. This text then provides grounding in many abstract concepts of the relational model. Other chapters introduce SQL, describing its capabilities and covering the statements and functions of the programming language. This book provides as well an introduction to Embedded SQL and Dynamic SQL that is sufficiently detailed to enable students to immediately start writing database programs. The final chapter deals with some of the motivations for database systems spanning multiple CPUs, including client-server and distributed transactions. This book is a valuable resource for database administrators, application programmers, specialist users, and end users.", "author": "Patrick O'Neil", "slug": "database-292729-9781483184043-patrick-oneil", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9781483184043.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292729", "product_url": "/app/ecom/book/292729/database-292729-9781483184043-patrick-oneil", "bisac_codes": [ "COM014000", "077" ], "items_count": null, "identifiers": { "ISBN13": "9781558603929", "EISBN13": "9781483184043", "EISBN10": "1483184048" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026351100" } } } }, { "type": "Product", "id": "00010000292728", "attributes": { "name": "Technical Aspects of Data Communication", "subtitle": "", "description": "Technical Aspects of Data Communication, Third Edition provides information pertinent to the technical aspects of data communication. This book discusses a simple asynchronous interface implemented with a specialized integrated circuit called a UART. Organized into 28 chapters, this edition begins with an overview of the interface standards ranging from the classic EIA-232-D to the EIA-530. This text then describes modems and modem control, with material on high-speed modems and error-correcting modems. Other chapters discuss hardware and software methods. This book discusses as well digital transmission systems and the Integrated Service Digital Network (ISDN). The final chapter deals with local area networks (LANs) and shows how data communication is the key to information and resources sharing in modern networks of personal computers and work stations. This book is intended to be suitable for readers who are about to design a data communication system, are about to purchase a program data communication hardware, or are just interested in learning more about data communication.", "author": "John E. McNamara", "slug": "technical-aspects-of-data-communication-292728-9781483184005-john-e-mcnamara", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9781483184005.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292728", "product_url": "/app/ecom/book/292728/technical-aspects-of-data-communication-292728-9781483184005-john-e-mcnamara", "bisac_codes": [ "TEC009070", "095" ], "items_count": null, "identifiers": { "ISBN13": "9781555580070", "EISBN13": "9781483184005", "EISBN10": "1483184005" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026350203" } } } }, { "type": "Product", "id": "00010000292727", "attributes": { "name": "Modelling Freight Transport", "subtitle": "", "description": "<p>Freight Transport Modelling is a unique new reference book that provides insight into the state-of-the-art of freight modelling. Focusing on models used to support public transport policy analysis, Freight Transport Modelling systematically introduces the latest freight transport modelling approaches and describes the main methods and techniques used to arrive at operational models.</p> <p>As freight transport has grown exponentially in recent decades, policymakers now need to include freight flows in quantitative evaluations of transport systems. Whereas early freight modelling practice was inspired by passenger transport models, by now it has developed its separate stream of methods and techniques inspired by disciplines such as economic geography and supply chain management. </p> <p>Besides summarizing the latest achievements in fundamental research, this book describes the state of practice and advises practitioners on how to cope with typical challenges such as limitations in data availability.</p> Uniquely focused book exploring the key issues and logistics of freight transport modelling Highlights the latest approaches and describes the main methods and techniques used to arrive at operational models Summarizes fundamental research into freight transport modeling, as well as current practices and advice for practitioners facing day-to-day challenges", "author": "Lorant Tavasszy, Gerard De Jong", "slug": "modelling-freight-transport-292727-9780124167087-lorant-tavasszy-gerard-de-jong", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780124167087.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292727", "product_url": "/app/ecom/book/292727/modelling-freight-transport-292727-9780124167087-lorant-tavasszy-gerard-de-jong", "bisac_codes": [ "TEC009000", "TRA006000" ], "items_count": null, "identifiers": { "ISBN13": "9780124104006", "EISBN13": "9780124167087", "EISBN10": "012416708X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026363953" } } } }, { "type": "Product", "id": "00010000292726", "attributes": { "name": "Network and System Security", "subtitle": "", "description": "<p>Network and System Security provides focused coverage of network and system security technologies. It explores practical solutions to a wide range of network and systems security issues. Chapters are authored by leading experts in the field and address the immediate and long-term challenges in the authors respective areas of expertise. Coverage includes building a secure organization, cryptography, system intrusion, UNIX and Linux security, Internet security, intranet security, LAN security; wireless network security, cellular network security, RFID security, and more. </p> Chapters contributed by leaders in the field covering foundational and practical aspects of system and network security, providing a new level of technical expertise not found elsewhere Comprehensive and updated coverage of the subject area allows the reader to put current technologies to work Presents methods of analysis and problem solving techniques, enhancing the readers grasp of the material and ability to implement practical solutions", "author": "John R. 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This book is organized into four sections encompassing 25 chapters that discuss the pathology of albuminuria, dropsy, uremia, and polyuria. Some of the topics covered in the book are the clinical examination of the urine; etiology, morbid anatomy, and clinical history of diabetes; treatment of diabetes insipidus; analysis of diabetic coma; development of stone in the kidney; congestions of the kidney; pathological relations of tube casts; and cardio-vascular changes in dropsy patient. Other sections are concerned with the complications of chronic Brights disease, infective, and lithemic nephritis. This discussion then shifts to the amaurosis, or defect of the eye after developing dropsy, as well as the treatment of Brights disease. The remaining sections deal with the physiology of glycosuria, hydronephrosis, pyonephrosis, and pyelitis. These chapters also focus on the diseases that cause the presence of blood in the urine. The book can provide useful information to doctors, nephrologists, students, and researchers.", "author": "Robert Saundby", "slug": "lectures-on-renal-urinary-diseases-292725-9781483195551-robert-saundby", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781483195551.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292725", "product_url": "/app/ecom/book/292725/lectures-on-renal-urinary-diseases-292725-9781483195551-robert-saundby", "bisac_codes": [ "HEA039000", "MED045000" ], "items_count": null, "identifiers": { "ISBN13": "9781483168074", "EISBN13": "9781483195551", "EISBN10": "1483195554" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026345546" } } } }, { "type": "Product", "id": "00010000292724", "attributes": { "name": "Managing Information Security", "subtitle": "", "description": "<p>Managing Information Security offers focused coverage of how to protect mission critical systems, and how to deploy security management systems, IT security, ID management, intrusion detection and prevention systems, computer forensics, network forensics, firewalls, penetration testing, vulnerability assessment, and more. It offers in-depth coverage of the current technology and practice as it relates to information security management solutions. Individual chapters are authored by leading experts in the field and address the immediate and long-term challenges in the authors respective areas of expertise. </p> Chapters contributed by leaders in the field covering foundational and practical aspects of information security management, allowing the reader to develop a new level of technical expertise found nowhere else Comprehensive coverage by leading experts allows the reader to put current technologies to work Presents methods of analysis and problem solving techniques, enhancing the readers grasp of the material and ability to implement practical solutions", "author": "John R. Vacca", "slug": "managing-information-security-292724-9780124166943", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780124166943.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292724", "product_url": "/app/ecom/book/292724/managing-information-security-292724-9780124166943", "bisac_codes": [ "COM014000", "COM053000" ], "items_count": null, "identifiers": { "ISBN13": "9780124166882", "EISBN13": "9780124166943", "EISBN10": "0124166946" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026356974" } } } }, { "type": "Product", "id": "00010000292723", "attributes": { "name": "Eye Tracking in User Experience Design", "subtitle": "", "description": "<p>Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.</p> Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry", "author": "Jennifer Romano Bergstrom, Andrew Schall", "slug": "eye-tracking-in-user-experience-design-292723-9780124167094", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780124167094.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292723", "product_url": "/app/ecom/book/292723/eye-tracking-in-user-experience-design-292723-9780124167094", "bisac_codes": [ "COM000000", "COM034000" ], "items_count": null, "identifiers": { "ISBN13": "9780124081383", "EISBN13": "9780124167094", "EISBN10": "0124167098" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026345498" } } } }, { "type": "Product", "id": "00010000292722", "attributes": { "name": "Lectures to Youth Clubs", "subtitle": "On Growing Up, Sex Relationships, and Marriage", "description": "Lectures to Youth Clubs on Growing Up, Sex Relationships & Marriage presents a critical review of two lectures about the responsibilities of young adults. The book discusses the definition and psychological implications of growing up; the emotional components of sex relationship; and the value and factors involved in marriage. Some of the topics covered in the text are the description of changes in puberty; the difference of puberty in a boy and a girl; and the development of reproductive organs. The development of a fetus; the description of bodily changes in a female under pregnancy; and the progress of relationship from friendship to marriage are also considered. The book further tackles the types of sexually transmitted disease; the descriptions of times when the female will not conceive; and the clinical description of gonorrhea. The text also looks into the development of twins, Siamese twins, and homosexual. A chapter is devoted to a list of questions pertaining to human interactions. The book can provide useful information to councillors, psychiatrists, students, and researchers.", "author": "K. H. Southall", "slug": "lectures-to-youth-clubs-292722-9781483195841-k-h-southall", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9781483195841.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292722", "product_url": "/app/ecom/book/292722/lectures-to-youth-clubs-292722-9781483195841-k-h-southall", "bisac_codes": [ "FAM000000", "095" ], "items_count": null, "identifiers": { "ISBN13": "9781483180038", "EISBN13": "9781483195841", "EISBN10": "1483195848" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026351200" } } } }, { "type": "Product", "id": "00010000292720", "attributes": { "name": "Fundamentals of Chemistry", "subtitle": "", "description": "Fundamentals of Chemistry, Fourth Edition covers the fundamentals of chemistry. The book describes the formation of ionic and covalent bonds; the Lewis theory of bonding; resonance; and the shape of molecules. The book then discusses the theory and some applications of the four kinds of spectroscopy: ultraviolet, infrared, nuclear (proton) magnetic resonance, and mass. Topics that combine environmental significance with descriptive chemistry, including atmospheric pollution from automobile exhaust; the metallurgy of iron and aluminum; corrosion; reactions involving ozone in the upper atmosphere; and the methods of controlling the pollution of air and water, are also considered. Chemists and students taking courses related to chemistry and environmental chemistry will find the book invaluable.", "author": "Frank Brescia, John Arents, Herbert Meislich", "slug": "fundamentals-of-chemistry-292720-9781483213705-frank-brescia-john-arents-herbert-meislich", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781483213705.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292720", "product_url": "/app/ecom/book/292720/fundamentals-of-chemistry-292720-9781483213705-frank-brescia-john-arents-herbert-meislich", "bisac_codes": [ "SCI013000", "771" ], "items_count": null, "identifiers": { "ISBN13": "9780030031298", "EISBN13": "9781483213705", "EISBN10": "1483213706" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026367663" } } } }, { "type": "Product", "id": "00010000292721", "attributes": { "name": "Cellular Endocrinology in Health and Disease", "subtitle": "", "description": "<p>Cellular Endocrinology in Health and Disease describes the underlying basis of endocrine function, providing an important tool to understand the fundamentals of endocrine diseases. Delivering a comprehensive review of the basic science of endocrinology, from cell biology to human disease, this work explores and dissects the function of a number of cellular systems. Among these are those whose function was not obvious until recently, including the endocrine functions of bone and the adipose tissue. </p> <p>Providing content that crosses disciplines, Cellular Endocrinology in Health and Disease details how cellular endocrine function contributes to system physiology and mediates endocrine disorders. A methods section proves novel and useful approaches across research focus that will be attractive to medical students, residents, and specialists in the field of endocrinology, as well as to those interested in cellular regulation. Editors Alfredo Ulloa-Aguirre and P. Michael Conn, experts in molecular and cellular aspects of endocrinology, deliver contributions carefully selected for relevance, impact, and clarity of expression from leading field experts. </p> Covers systemic endocrine action at the cellular level in both health and disease Delivers information on the integration of cell identity and endocrinology Incorporates recent developments in endocrinology to provide an up-to-date reference to researchers", "author": "Alfredo Ulloa-Aguirre, P. Michael Conn", "slug": "cellular-endocrinology-in-health-and-disease-292721-9780124167124", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780124167124.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292721", "product_url": "/app/ecom/book/292721/cellular-endocrinology-in-health-and-disease-292721-9780124167124", "bisac_codes": [ "MED027000", "SCI086000" ], "items_count": null, "identifiers": { "ISBN13": "9780124081345", "EISBN13": "9780124167124", "EISBN10": "0124167128" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026358506" } } } }, { "type": "Product", "id": "00010000292719", "attributes": { "name": "A Synopsis of Children's Diseases", "subtitle": "", "description": "A Synopsis of Children's Diseases, Fourth Edition serves as a guide to the common as well as rare diseases in children. This book discusses the importance of hereditarily determined diseases. Organized into two parts encompassing 196 chapters, this edition begins with an overview of the norms of development of children. This text then discusses the various types of congenital malformations if mother contracts rubella during pregnancy, including deafness, congenital heart disease, eye defects, and other lesions. Other chapters consider the incidence of infant mortality during the first twelve months of life. This book discusses as well the pathology and cause of intracranial hemorrhage, which is the common cause of death or permanent disability in infants. The final chapter deals with the various causes of sudden death in young infants. This book is a valuable resource for pediatricians and general practitioners. Undergraduate students will also find this book extremely useful.", "author": "John Rendle-Short, O. P. Gray", "slug": "a-synopsis-of-childrens-diseases-292719-9781483195698-john-rendle-short-o-p-gray", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781483195698.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "292719", "product_url": "/app/ecom/book/292719/a-synopsis-of-childrens-diseases-292719-9781483195698-john-rendle-short-o-p-gray", "bisac_codes": [ "MED033000", "907" ], "items_count": null, "identifiers": { "ISBN13": "9781483168210", "EISBN13": "9781483195698", "EISBN10": "1483195694" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026358131" } } } }, { "type": "Product", "id": "00010000292718", "attributes": { "name": "Mendip", "subtitle": "Cheddar, Its Gorge and Caves", "description": "Mendip: Cheddar, Its Gorge and Caves describes the landscape and historical background of the Swildons Hole at Priddy. This book is divided into nine chapters that discuss the Coxs Cave and the story of discovery at Cheddar. It looks into the condition of the Goughs cave and the archaeological findings made at the Long Hole which used to be the Romano-British cave dwelling. Some of the topics covered in the book are the description of the smaller caves and cave shelters of the Gorge; features of the Great Gorge of Cheddar; portrayal of the Swallets of the Cheddar system; the medieval and post-medieval history of Cheddar; and description of the Coopers Hole, Soldiers Hole, and Sugarloaf Rock. Other chapters examine the rock formations and rivers inside the White Spot cave, as well as the types of fossils found in the Bone Hole. The physical characteristics of the tools made of stone found in the caves are presented. The last chapter is devoted to a detailed description of the trails going inside the caves at Cheddar. The book can provide useful information to archaeologists, mountain climbers, explorers, students, and researchers.", "author": "H. E. 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