Product List
GET /services/catalog/products?format=api&page=74200
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Advances in Quantum Chemistry presents surveys of current topics in this rapidly developing field and this volume focuses on the theory of heavy ion physics in medicine", "author": "Philip E. Hoggan", "slug": "proceedings-of-mest-2012-electronic-structure-methods-with-applications-to-experimental-chemistry-298541-9780128006634-philip-e-hoggan", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780128006634.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298541", "product_url": "/app/ecom/book/298541/proceedings-of-mest-2012-electronic-structure-methods-with-applications-to-experimental-chemistry-298541-9780128006634-philip-e-hoggan", "bisac_codes": [ "SCI009000", "SCI051000" ], "items_count": null, "identifiers": { "ISBN13": "9780128005361", "EISBN13": "9780128006634", "EISBN10": "0128006633" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026364541" } } } }, { "type": "Product", "id": "00010000298540", "attributes": { "name": "Microbiological Risk Assessment in Food Processing", "subtitle": "", "description": "Microbiological risk assessment (MRA) is one of the most important recent developments in food safety management. Adopted by Codex Alimentarius and many other international bodies, it provides a structured way of identifying and assessing microbiological risks in food. Edited by two leading authorities, and with contributions by international experts in the field, Microbiological risk assessment provides a detailed coverage of the key steps in MRA and how it can be used to improve food safety.The book begins by placing MRA within the broader context of the evolution of international food safety standards.Part one introduces the key steps in MRA methodology. A series of chapters discusses each step, starting with hazard identification and characterisation before going on to consider exposure assessment and risk characterisation. Given its importance, risk communication is also covered. Part two then considers how MRA can be implemented in practice. There are chapters on implementing the results of a microbiological risk assessment and on the qualitative and quantitative tools available in carrying out a MRA. It also discusses the relationship of MRA to the use of microbiological criteria and another key tool in food safety management, Hazard Analysis and Critical Control Point (HACCP) systems.With its authoritative coverage of both principles and key issues in implementation, Microbiological risk assessment in food processing is a standard work on one of the most important aspects of food safety management.Provides a detailed coverage of the key steps in microbiological risk assessment (MRA) and how it can be used to improve food safetyPlaces MRA within the broader context of the evolution of international food safety standardsIntroduces the key steps in MRA methodology, considers exposure assessment and risk characterisation, and covers risk communication", "author": "M. Brown, M Stringer", "slug": "microbiological-risk-assessment-in-food-processing-298540-9781855736689", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781855736689.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298540", "product_url": "/app/ecom/book/298540/microbiological-risk-assessment-in-food-processing-298540-9781855736689", "bisac_codes": [ "TEC012000", "720" ], "items_count": null, "identifiers": { "ISBN13": "9781855735859", "EISBN13": "9781855736689", "EISBN10": "1855736683" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026369639" } } } }, { "type": "Product", "id": "00010000298539", "attributes": { "name": "Meat Processing", "subtitle": "Improving Quality", "description": "Meat is both a major food in its own right and a staple ingredient in many food products. With its distinguished editors and an international team of contributors, Meat processing reviews research on what defines and determines meat quality, and how it can be maintained or improved during processing.Part one considers the various aspects of meat quality. There are chapters on what determines the quality of raw meat, changing views of the nutritional quality of meat and the factors determining such quality attributes as colour and flavour. Part two discusses how these aspects of quality are measured, beginning with the identification of appropriate quality indicators. It also includes chapters on both sensory analysis and instrumental methods including on-line monitoring and microbiological analysis. Part three reviews the range of processing techniques that have been deployed at various stages in the supply chain. Chapters include the use of modelling techniques to improve quality and productivity in beef cattle production, new decontamination techniques after slaughter, automation of carcass processing, high pressure processing of meat, developments in modified atmosphere packaging and chilling and freezing. There are also chapters on particular products such as restructured meat and fermented meat products.With its detailed and comprehensive coverage of what defines and determines meat quality, Meat processing is a standard reference for all those involved in the meat industry and meat research.Reviews research on what defines and determines meat quality, and how it can be measured, maintained and improved during processingExamines the range of processing techniques that have been deployed at various stages in the supply chainComprehensively outlines the new decontamination techniques after slaughter and automation of carcass processing", "author": "Joseph P. Kerry, John F. Kerry, David Ledward", "slug": "meat-processing-298539-9781855736665", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9781855736665.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298539", "product_url": "/app/ecom/book/298539/meat-processing-298539-9781855736665", "bisac_codes": [ "TEC012000", "720" ], "items_count": null, "identifiers": { "ISBN13": "9781855735835", "EISBN13": "9781855736665", "EISBN10": "1855736667" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026361493" } } } }, { "type": "Product", "id": "00010000298538", "attributes": { "name": "Food Emulsions and Foams", "subtitle": "", "description": "This text explains how properties of the system are affected by such factors as the crystallisation of the fat, the surface behaviour of the proteins, and presence of various small molecules and ions in the aqueous phase.", "author": "E. Dickinson", "slug": "food-emulsions-and-foams-298538-9781845698300", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781845698300.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298538", "product_url": "/app/ecom/book/298538/food-emulsions-and-foams-298538-9781845698300", "bisac_codes": [ "TEC012000", "720" ], "items_count": null, "identifiers": { "ISBN13": "9781855737853", "EISBN13": "9781845698300", "EISBN10": "1845698304" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026367346" } } } }, { "type": "Product", "id": "00010000298537", "attributes": { "name": "Decision and Discrete Mathematics", "subtitle": "Maths for Decision-Making in Business and Industry", "description": "This text offers a complete coverage in the Decision Mathematics module, also known as Discrete Mathematics, of the syllabuses of English A-level examination boards. it is a rewritten and modern version of Decision Mathematics (published by Ellis Horwood Ltd in 1986 for The Spode Group, so well known for its development of innovative mathematics teaching). It is also a suitable text for foundation and first year undergraduate courses in qualitative studies or operational research, or for access courses for students needing strengthening in mathematics, or for students who are moving into mathematics from another subject discipline.Compact and concise, it reflects the combined teaching skills and experience of its authors who know exactly what mathematics must be learnt at the readership level today. The text is built up in modular fashion, explaining concepts used in decision mathematics and related operational research, and electronics. It emphasises an understanding of techniques and algorithms, which it relates to real life situations and working problems that will apply throughout future working careers.Clear explanations of algorithms and all conceptsPlentiful worked examples, clear diagramsMany exercises (with answers for self-study)", "author": "I Hardwick", "slug": "decision-and-discrete-mathematics-298537-9780857099822-i-hardwick", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780857099822.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298537", "product_url": "/app/ecom/book/298537/decision-and-discrete-mathematics-298537-9780857099822-i-hardwick", "bisac_codes": [ "MAT003000", "258" ], "items_count": null, "identifiers": { "ISBN13": "9781898563273", "EISBN13": "9780857099822", "EISBN10": "0857099825" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026357553" } } } }, { "type": "Product", "id": "00010000298536", "attributes": { "name": "Food Structure", "subtitle": "Creation and Evaluation", "description": "The book considers fundamental concepts and discusses dispersed food systems such as gels, emulsions and foams and chemical properties of food polymers. It examines structured food systems such as fibrous and non-fibrous systems, and concludes with and evaluation of food structure by microscopic, rheologic and sensor means.", "author": "J. R. Mitchell, J. M. V. Blanshard", "slug": "food-structure-298536-9781845698348", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781845698348.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298536", "product_url": "/app/ecom/book/298536/food-structure-298536-9781845698348", "bisac_codes": [ "TEC012000", "720" ], "items_count": null, "identifiers": { "ISBN13": "9781855733961", "EISBN13": "9781845698348", "EISBN10": "1845698347" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026368122" } } } }, { "type": "Product", "id": "00010000298535", "attributes": { "name": "Macro-Engineering and the Earth", "subtitle": "World Projects for Year 2000 and Beyond", "description": "This work delivers ideas, comments and projects on energy, communications, transport, management, human resources, and financial and legal issues which macroengineering can contribute towards the solution of the Earth's environmental problems. Some 20 engineers and scholars identify problems in the next century whose solutions call for international policy planning and a more collaborative, peaceful and prosperous world order.<br><br>Imaginative concepts employ forward thinking for applying technology in revolutionary projects. The book presents results of research on a triple helical turbine capable of extracting vast amounts of energy from slow-moving water, an invention which could harness rivers and ocean currents, rendering high dams (with their political, social and ecological implications) redundant. These turbines are already in mass production in the USA for use in the Gulf Stream to produce energy and hydrogen fuel, and can also be used to harness power from the wind.<br><br>Another project, for which the technology is already available, will harvest solar energy by satellites stationed beyond our atmosphere and beam it to the Earth; and yet another calls for planetary defence of Earth against asteroid collisions. The environmental section discusses large projects for changing our climate, planning and costing for a sub-Mediterranean aqueduct connecting the River Rhone in France with Algeria, and plans for intensive fish farming of the oceans. The role of satellites includes telemedicine, and there are Swiss plans for further tunnelling through the Alps. Project management sections include the formation of a military-civilian conservation corps, financial and legal issues, macro-projects in China, and a forecast of 21st century macro-problems.Delivers ideas, comments and projects on energy, communications, transport, management, human resources, and financial and legal issues which macroengineering can contribute to the solution of the Earths environmental problemsIdentifies problems in the next century whose solutions call for international policy planning and a more collaborative, peaceful and prosperous world orderPresents research on a triple helical turbine capable of extracting vast amounts of energy from slow-moving water", "author": "U W Kitzinger, E G Frankel", "slug": "macro-engineering-and-the-earth-298535-9781782420583-u-w-kitzinger-e-g-frankel", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9781782420583.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298535", "product_url": "/app/ecom/book/298535/macro-engineering-and-the-earth-298535-9781782420583-u-w-kitzinger-e-g-frankel", "bisac_codes": [ "TEC063000", "253" ], "items_count": null, "identifiers": { "ISBN13": "9781898563594", "EISBN13": "9781782420583", "EISBN10": "1782420584" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026358029" } } } }, { "type": "Product", "id": "00010000298534", "attributes": { "name": "Handbook of Textile Fibres", "subtitle": "Man-Made Fibres", "description": "This book offers a comprehensive survey of the man-made fibres, including rayons and other natural polymer fibres, and the true synthetic fibres which have made such rapid progress in modern times.", "author": "J Gordon Cook", "slug": "handbook-of-textile-fibres-298534-9781845693169-j-gordon-cook", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781845693169.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298534", "product_url": "/app/ecom/book/298534/handbook-of-textile-fibres-298534-9781845693169-j-gordon-cook", "bisac_codes": [ "TEC055000", "257" ], "items_count": null, "identifiers": { "ISBN13": "9781855734852", "EISBN13": "9781845693169", "EISBN10": "1845693167" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026368114" } } } }, { "type": "Product", "id": "00010000298533", "attributes": { "name": "Education and Training in Food Science", "subtitle": "", "description": "This book reviews the need for increased training in the food industry in order to bridge the gap between Eastern and Western Europe and the USA. Higher education in food science is discussed, including the training of technicians, and European initiatives, including ERASMUS and Network, are also described. Full coverage of the importance of international trade and the consumer protection acts, including a look at the need of various groups, is provided and the book closes with a look towards the future.", "author": "I D Morton, J Lenges", "slug": "education-and-training-in-food-science-298533-9781845698201", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781845698201.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298533", "product_url": "/app/ecom/book/298533/education-and-training-in-food-science-298533-9781845698201", "bisac_codes": [ "TEC012000", "720" ], "items_count": null, "identifiers": { "ISBN13": "9781855732735", "EISBN13": "9781845698201", "EISBN10": "1845698207" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026345871" } } } }, { "type": "Product", "id": "00010000298532", "attributes": { "name": "Biomolecular Modelling and Simulations", "subtitle": "", "description": "Published continuously since 1944, the Advances in Protein Chemistry and Structural Biology series is the essential resource for protein chemists. Each volume brings forth new information about protocols and analysis of proteins. Each thematically organized volume is guest edited by leading experts in a broad range of protein-related topics. Describes advances in biomolecular modelling and simulations Chapters are written by authorities in their field Targeted to a wide audience of researchers, specialists, and students The information provided in the volume is well supported by a number of high quality illustrations, figures, and tables", "author": "Tatyana Karabencheva-Christova", "slug": "biomolecular-modelling-and-simulations-298532-9780128007891", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780128007891.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298532", "product_url": "/app/ecom/book/298532/biomolecular-modelling-and-simulations-298532-9780128007891", "bisac_codes": [ "SCI007000", "SCI017000" ], "items_count": null, "identifiers": { "ISBN13": "9780128000137", "EISBN13": "9780128007891", "EISBN10": "0128007893" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026343323" } } } }, { "type": "Product", "id": "00010000298531", "attributes": { "name": "Sugar Trading Manual", "subtitle": "", "description": "Since its launch, Sugar Trading Manual (STM) has established itself as the definitive information source for the sugar market worldwide. It is compiled from contributions by some of the most senior and widely respected figures in the international sugar trade. This edition takes into account changes in all aspects of the business including production, markets, pricing, contracts, administration and management, and the influence of the major trading blocs. STM is an invaluable training resource for all new entrants to the industry as well as providing everyone already involved in the global sugar business with vital information on its day-to-day workings.The only comprehensive, updateable reference source to the structure and conduct of the global sugar businessWritten by well-respected industry insidersCovers the entire spectrum of trading instruments and markets", "author": "Jonathan Kingsman, Corina Gafner", "slug": "sugar-trading-manual-298531-9781855739505", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781855739505.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298531", "product_url": "/app/ecom/book/298531/sugar-trading-manual-298531-9781855739505", "bisac_codes": [ "BUS070010", "255" ], "items_count": null, "identifiers": { "ISBN13": "9781855734579", "EISBN13": "9781855739505", "EISBN10": "185573950X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026361144" } } } }, { "type": "Product", "id": "00010000298530", "attributes": { "name": "Thermal Insulation Handbook for the Oil, Gas, and Petrochemical Industries", "subtitle": "", "description": "<p>Thermal Insulation Handbook for the Oil and Gas Industries addresses relative design, materials, procedures, and standard installation necessities for various oil and gas infrastructure such as pipelines, subsea equipment, vessels, and tanks. With the continued increase in available natural gas ready to export especially LNG and the definition of \"deepwater\" changing every year, an understanding of thermal insulation is more critical than ever. This one-of-a-kind handbook helps oil and gas engineers ensure that their products are exporting safely and that the equipment's integrity is protected. Topics include:</p> Design considerations and component selection, including newer materials such as cellular glass Methods to properly install the insulation material and notable inspection and safety considerations in accordance with applicable US and international standards, specifically designed for the oil and gas industry Calculations to make sure that every scenario is considered and requirements for size, composition, and packaging are met effectively Understand all appropriate, new and existing, insulation material properties as well as installation requirements Gain practical knowledge on factors affecting insulation efficiency, rules of thumb, and links to real-world case studies Maximize flow assurance safely and economically with critical calculations provided", "author": "Alireza Bahadori", "slug": "thermal-insulation-handbook-for-the-oil-gas-and-petrochemical-industries-298530-9780128007853-alireza-bahadori", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780128007853.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298530", "product_url": "/app/ecom/book/298530/thermal-insulation-handbook-for-the-oil-gas-and-petrochemical-industries-298530-9780128007853-alireza-bahadori", "bisac_codes": [ "SCI024000", "TEC009000" ], "items_count": null, "identifiers": { "ISBN13": "9780128000106", "EISBN13": "9780128007853", "EISBN10": "0128007850" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026347873" } } } }, { "type": "Product", "id": "00010000298529", "attributes": { "name": "Trading in Oil Futures and Options", "subtitle": "", "description": "Trading in oil futures and options is an introduction to price risk management in the worldwide oil industry. With numerous practical examples, it requires no prior knowledge and should be read by everyone involved in the industry.Although aimed primarily at those new to risk management it will also provide a useful theoretical background to more experienced managers and it will show those in other markets how the oil industry uses futures and other derivatives.This book concentrates on all the risk management tools available to everyone from crude oil producer to refined product consumer and explains the theory of futures, exchange options and over the counter trading.", "author": "Sally Clubley", "slug": "trading-in-oil-futures-and-options-298529-9781782420026-sally-clubley", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781782420026.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298529", "product_url": "/app/ecom/book/298529/trading-in-oil-futures-and-options-298529-9781782420026-sally-clubley", "bisac_codes": [ "BUS036000", "255" ], "items_count": null, "identifiers": { "ISBN13": "9781855733879", "EISBN13": "9781782420026", "EISBN10": "1782420029" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026357918" } } } }, { "type": "Product", "id": "00010000298528", "attributes": { "name": "Biscuit, Cracker and Cookie Recipes for the Food Industry", "subtitle": "", "description": "Duncan Manley has over thirty years' experience in the biscuit industry and during this period has collected recipes and examples of best practice from the leading manufacturers of biscuit, cracker and cookie products throughout the world. In his new book Manley has put together a comprehensive collection of over 150 recipes to provide technologists, managers and product development specialists with a unique and invaluable reference book.Development activity is essential for all companies but it is potentially very expensive. This unique new book will enable research and development staff to benefit from the experiences of other manufacturers in new product development. It also provides an invaluable resource for production managers who wish to investigate improvements and cost reductions for existing lines.The book begins by investigating some of the key variables in effective recipe development. It then presents a series of recipes for hard-dough products such as crispbread and crackers, short-dough biscuits and cookies, extruded and deposited dough products. Further chapters include recipes for sponge biscuits, wafers and secondary processes such as icing and chocolate coating. A final chapter covers the important area of dietetic products, including recipes for reduced fat and sugar biscuits and products for particular groups such as diabetics and babies.Biscuit, cracker and cookie recipes for the food industry provides unparalleled access to best practice in the industry, and a wealth of ideas for product developers and production managers. It will be an essential resource.Take advantage of over thirty years of industry experienceCompare your recipes with over 150 included in this book - improve, refine and experimentEnhance your product development process with sample recipes from all areas of this industry including cream crackers, pretzels, sponge drop biscuits, plain biscuits, wafers and secondary processing products such as icing, jam, marshmallow and chocolate", "author": "Duncan Manley", "slug": "biscuit-cracker-and-cookie-recipes-for-the-food-industry-298528-9781855736269-duncan-manley", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781855736269.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "298528", "product_url": "/app/ecom/book/298528/biscuit-cracker-and-cookie-recipes-for-the-food-industry-298528-9781855736269-duncan-manley", "bisac_codes": [ "TEC012000", "720" ], "items_count": null, "identifiers": { "ISBN13": "9781855735439", "EISBN13": "9781855736269", "EISBN10": "1855736268" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026361321" } } } }, { "type": "Product", "id": "00010000298527", "attributes": { "name": "Media Equities", "subtitle": "Evaluation and Trading", "description": "This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. 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