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GET /services/catalog/products?format=api&page=72659
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This groundbreaking new book argues that lobbying activity is not mainly a struggle among competing interests over highly collective goods; rather, its the public provision of private goods. And more to the point, this shift in understanding influences our perception of the strengths and weaknesses of American democracy. <br/><br/>Through a series of highly readable case studies, the authors employ both neopluralist and exchange perspectives to explore the lobbying activity that occurs in the later stages of the policymaking process which are typically less partisan, involve little conflict, and receive scant public attention. Lobbying and Policymaking sheds new light on lobbying influence on the policy process, and is an ideal way to expose students to cutting-edge research in an accessible, fascinating package.", "author": "Kenneth Godwin, Scott H. Ainsworth, Erik Godwin", "slug": "lobbying-and-policymaking-382004-9781452289342-kenneth-godwin-scott-h-ainsworth-erik-godwin", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/3f15c144a9a83b731da567121f1016a3a12028c49bfdb3b5dbd90e8f8a2212dd_9781452289342.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "382004", "product_url": "/app/ecom/book/382004/lobbying-and-policymaking-382004-9781452289342-kenneth-godwin-scott-h-ainsworth-erik-godwin", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781604264692", "EISBN13": "9781452289342", "EISBN10": "1452289344" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037306981" } } } }, { "type": "Product", "id": "00010000381995", "attributes": { "name": "Teacher Action Research", "subtitle": "Building Knowledge Democracies", "description": "<p>\"This is a wonderful book with deep insight into the relationship between teachers action and result of student learning. It discusses from different angles impact of action research on student learning in the classroom. Writing samples provided at the back are wonderful examples.\" Kejing Liu, Shawnee State University<br/><br/><br/>Teacher Action Research: Building Knowledge Democracies focuses on helping schools build knowledge democracies through a process of action research in which teachers, students, and parents collaborate in conducting participatory and caring inquiry in the classroom, school, and community. Author Gerald J. Pine examines historical origins, the rationale for practice-based research, related theoretical and philosophical perspectives, and action research as a paradigm rather than a method.</p><p>Key Features</p>Discusses how to build a school research culture through collaborative teacher researchDelineates the role of the professional development school as a venue for constructing a knowledge democracyFocuses on how teacher action research can empower the active and ongoing inclusion of nontraditional voices (those of students and parents) in the research process Includes chapters addressing the concrete practices of observation, reflection, dialogue, writing, and the conduct of action research, as well as examples of teacher action research studies<p><br/> </p>", "author": "Gerald J. Pine", "slug": "teacher-action-research-381995-9781452278742-gerald-j-pine", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/95acc7c292bd7c8884bf898ea3d97ab4d5833b53365f7c66fa64ab6bec495128_71hBU-u9g6L.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381995", "product_url": "/app/ecom/book/381995/teacher-action-research-381995-9781452278742-gerald-j-pine", "bisac_codes": [ "EDU037000" ], "items_count": null, "identifiers": { "ISBN13": "9781412964760", "EISBN13": "9781452278742", "EISBN10": "1452278741" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037304989" } } } }, { "type": "Product", "id": "00010000381998", "attributes": { "name": "Exploring Social Issues", "subtitle": "Using SPSS for Windows", "description": "A hands-on introduction to the craft of social research for Introductory Sociology courses, Exploring Social Issues: Using SPSS for Windows, Third Edition puts students in the role of active researchers as they test their own ideas about topics such as divorce, abortion, crime, inequality, prejudice, and television violence using SPSS, the pre-eminent software program in the social sciences. <br/><br/>This Third Edition uses updated General Social Survey (GSS) data sets and offers a robust SPSS primer in an appendix. The book is available in two formats: as a stand-alone text, or bundled with SPSS (Student Version). <br/><br/>Key Features <br/>Stresses active and collaborative learning as students engage in a series of investigative explorations of social issues Shows students how analyzing data from the General Social Survey, a major national research program, can help them better understand compelling social issues Teaches students how to use SPSS as they analyze GSS data on a random sample of the population Guides students step-by-step through exercises that have been designed for those with no background in SPSS Includes research reports that follow a standardized fill-in-the-blank format for analyzing and presenting results, but with space left for students to summarize their results in their own words<p>Exploring Social Issues: Using SPSS for Windows, Third Edition can be effectively used in Introductory Sociology or other undergraduate sociology courses and may be used in conjunction with most of the standard textbooks in the field. The text is ideal for courses where the professor also wants to introduce students to doing social research and using SPSS.<br/><br/>Data sets available online! Click on Sample Materials and Chapters on the left hand menu bar. These data sets provide historical depth, and allow students to analyze trends over time by comparing 2006 results and patterns with data from the 1972 General Social Survey.</p>", "author": "Joseph F. Healey, John Boli, Earl R. Babbie, Fred Halley", "slug": "exploring-social-issues-381998-9781483343501", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/e013d4faad1aca01e420cb1cee0485e04f8f2dd4f595c237c72adf6e5ae926d5_9781483343501.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381998", "product_url": "/app/ecom/book/381998/exploring-social-issues-381998-9781483343501", "bisac_codes": [ "SOC026000" ], "items_count": null, "identifiers": { "ISBN13": "9781412964210", "EISBN13": "9781483343501", "EISBN10": "1483343502" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037299472" } } } }, { "type": "Product", "id": "00010000381994", "attributes": { "name": "Experiencing Corrections", "subtitle": "From Practitioner to Professor", "description": "<p>Make working in the field of corrections more understandable with this unique, insightful collection of essays that connects scholarship and practice</p><p>Written by scholars who have practical experience in corrections, the readable essays in this one-of-a-kind collection draw on real-world experiences to illustrate theoretical and methodological concepts and demonstrate approaches to corrections practice. Spanning the three general types of correctional environmentsincarceration, community corrections, and juvenile correctionsthe essays discuss working in prisons or prison systems, juvenile residential and community corrections, and probation and parole.</p>", "author": "Lee Michael Johnson", "slug": "experiencing-corrections-381994-9781483342290", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/adec393bc4b00f7d280899d274a10566ff137d314ebbe249e53b9f07ba4c6560_9781483342290.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381994", "product_url": "/app/ecom/book/381994/experiencing-corrections-381994-9781483342290", "bisac_codes": [ "POL014000" ], "items_count": null, "identifiers": { "ISBN13": "9781412988476", "EISBN13": "9781483342290", "EISBN10": "1483342298" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037304425" } } } }, { "type": "Product", "id": "00010000381993", "attributes": { "name": "Your Graduate Training in Psychology", "subtitle": "Effective Strategies for Success", "description": "How can graduate students in psychology thrive during their graduate school experience? Rather than focusing on graduate school admission or the post-graduate experience, Your Graduate Training in Psychology provides current and incoming graduate students with a wealth of information on how to succeed in graduate school. Using a comprehensive, easy-to-follow approach and an emphasis on the development of specific skills for success, the chapter authors discuss important issues and strategies in chronological order, from the first year of graduate study (\"Settling In\") to what students need to know as they complete their program (\"Winding Down and Gearing Up\"). This text is ideal for current graduate students in all areas of psychology and for undergraduate seniors planning to attend graduate school. The book would be useful in courses such as Psychology Capstone Seminar, Careers in Psychology, or a Psychology Orientation course.", "author": "Peter J. Giordano, Stephen F. Davis, Carolyn A. Licht", "slug": "your-graduate-training-in-psychology-381993-9781483342429", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9c3c5d953eb42abec521478f5f1da25116d468a0a2a68c73a7b7fb9e5f4b7a8c_9781483342429.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381993", "product_url": "/app/ecom/book/381993/your-graduate-training-in-psychology-381993-9781483342429", "bisac_codes": [], "items_count": null, "identifiers": { "ISBN13": "9781412994934", "EISBN13": "9781483342429", "EISBN10": "1483342425" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037298886" } } } }, { "type": "Product", "id": "00010000381992", "attributes": { "name": "Effective Advertising", "subtitle": "Understanding When, How, and Why Advertising Works", "description": "<p>Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!<br/><br/>\"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Telliss thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book.\"<br/>--Alan G. Sawyer, University of Florida<br/><br/>Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. </p> <p>The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as:<br/><br/>* Advertising has a powerful influence on consumers and often generates consumer need</p> <p>* The effects of advertising persist for decades</p> <p>* If an ad fails initially, repetition will ensure its ultimate success</p> <p>* Ads need only one to three exposures to succeed</p> <p>* Advertising by argument is the most effective method</p> <p>* The best ads are unique and original</p> <p>* Advertising is very profitable</p> <p>Tellis then provides alternatives and establishes the following truths about advertising:<br/><br/></p> <p>* Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile</p> <p>* The effects of advertising are short-lived</p> <p>* If ads are not initially effective, repetition will not make them more effective</p> <p>* Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads</p> <p>* Advertising by emotion may have the most effective appeal</p> <p>* Templates can yield very effective ads</p> <p>* Advertising is often unprofitable</p> <p>Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.</p>", "author": "Gerard J. Tellis", "slug": "effective-advertising-381992-9781452276748-gerard-j-tellis", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/74507a99eb462bcef6353b5b89422157b8593c50d470687103337abf49c6fd1a_9781452276748.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381992", "product_url": "/app/ecom/book/381992/effective-advertising-381992-9781452276748-gerard-j-tellis", "bisac_codes": [ "BUS002000" ], "items_count": null, "identifiers": { "ISBN13": "9780761922520", "EISBN13": "9781452276748", "EISBN10": "1452276749" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037304975" } } } }, { "type": "Product", "id": "00010000381989", "attributes": { "name": "African American Families", "subtitle": "", "description": "<p>\"Bravo to the authors! They have done an excellent job addressing the issues that are critical to community members, policy makers and interventionists concerned with Black families in the context of our nation.\"<br/>Michael C. Lambert, University of Missouri, Colombia</p><p></p><p>\"African American Families is a timely work. The strength of this text lies in the depth of coverage, clarity, and the ability to combine secondary sources, statistics and qualitative data to reveal the plight of African Americans in society.\"<br/>Edward Opoku-Dapaah, Winston-Salem State University</p><p></p><p>\"African American Families is both engaging and challenging and is perhaps one of the most important works I have read in many years. This book will most certainly move the discourse of the socio-economic conditions of black families forward, beyond the boundaries already set by other books in the market. African American Families is an excellent book whose time has come, and one that I would most definitely adopt.\" <br/>Lateef O. Badru, University of Louisville</p><p>African American Families provides a systematic sociological study of contemporary life for families of African descent living in the United States. Analyzing both quantitative and qualitative data, authors Angela J. Hattery and Earl Smith identify the structural barriers that African Americans face in their attempts to raise their children and create loving, healthy, and raise the children of the next generation.</p><p></p><p>Key Features:</p>Uses the lens provided by the race, class, and gender paradigm: Examples illustrate the ways in which multiple systems of oppression interact with patterns of self-defeating behavior to create barriers that deny many African Americans access to the American dream.Addresses issues not fully or adequately addressed in previous books on Black families: These issues include personal responsibility and disproportionately high rates of incarceration, family violence, and chronic illnesses like HIV/AIDS. Brings statistical data to life: The authors weave personal stories based on interviews theyve conducted into the usual data from scholarly(?) literature and from U.S. Census Bureau reports.Provides several illustrations from Hurricane Katrina: A contemporary analysis of a recent disaster demonstrates many of the issues presented in the book such as housing segregation and predatory lending practices.Offers extensive data tables in the appendices: Assembled in easy-to-read tables, students are given access to the latest national agencies data from agencies including the U.S. Census Bureau, Centers for Disease Control, and Bureau of Justice Statistics.<p></p><p>Intended Audience:</p><p>This is an ideal textbook for advanced undergraduate and graduate courses such as African American Families, Sociology of the Family, Contemporary Families, and Race and Ethnicity in the departments of Human Development and Family Studies, Sociology, African American Studies, and Black Studies.</p>", "author": "Angela J. Hattery, Earl Smith", "slug": "african-american-families-381989-9781483316888-angela-j-hattery-earl-smith", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/639444b835ae878ff12a907de276585044aa7684c083891391e29537e05be047_9781483316888.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381989", "product_url": "/app/ecom/book/381989/african-american-families-381989-9781483316888-angela-j-hattery-earl-smith", "bisac_codes": [ "FAM000000" ], "items_count": null, "identifiers": { "ISBN13": "9781412924665", "EISBN13": "9781483316888", "EISBN10": "1483316882" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037307278" } } } }, { "type": "Product", "id": "00010000381984", "attributes": { "name": "Companion Reader on Violence Against Women", "subtitle": "", "description": "An invaluable companion to the Sourcebook on Violence Against Women, Second Edition<br/><br/>Designed to advance knowledge about violence against women and to serve as an inspiration to those studying or working in the field, this companion readers 20 original articles focus first on theoretical and methodological issues, then on types of violence against women, and finally on prevention and direct intervention. Readers will find a wide range of articles that draw attention to the global dimensions of violence against women and the importance of taking into account political, economic, and cultural differences across diverse groups of people. While the books articles are designed as companion pieces to the chapters in the Second Edition of the Sourcebook, this reader may also be used as a stand-alone text by those researching specific topics, such as diversity issues, conducting trainings, or teaching advanced courses, such as international social work.", "author": "Claire M. Renzetti, Jeffrey L. Edleson, Raquel Kennedy Bergen", "slug": "companion-reader-on-violence-against-women-381984-9781452236186", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/fe4229900102b3742df3d9e0746e9067c2bb1d06db7e39999f942c7afcaa616a_9781452236186.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381984", "product_url": "/app/ecom/book/381984/companion-reader-on-violence-against-women-381984-9781452236186", "bisac_codes": [ "PSY017000" ], "items_count": null, "identifiers": { "ISBN13": "9781412996495", "EISBN13": "9781452236186", "EISBN10": "1452236186" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037304577" } } } }, { "type": "Product", "id": "00010000381988", "attributes": { "name": "Critical Communication Pedagogy", "subtitle": "", "description": "\"One of the great strengths of the book is that it illustrates how critical pedagogy might actually look and feel and be useful as an organizing principle in an educators life. The wonderful statements about empowering students, creating spaces for dialogue, and envisioning moments of empancipation are hard to translate into real institutional settings. The authors are willing to open up their own areas of vulnerability by describing their efforts to encact critical pedagogy and ten refelecting on their missteps, disappointments, and blind spots.\"<br/>Jo Sprague, San Jose State University<br/><br/>In this autoethnographic work, authors Deanna L. Fassett and John T. Warren illustrate a synthesis of critical pedagogy and instructional communication, as both a field of study and a teaching philosophy. Critical Communication Pedagogy is a poetic work that charts paradigmatic tensions in instructional communication research, articulates commitments underpinning critical communication pedagogy, and invites readers into self-reflection on their experiences as researchers, students, and teachers. <br/><br/>Key Features: Uses autoethnography to explore critical communication pedagogy: Readers are encouraged to be self-reflective about their own teaching and learning. Through layered, storied accounts, the authors invite readers to explore how to engage in the study and teaching of communication as constitutive of social injustice. Identifies shifting paradigms in instructional communication: By using the authors own experiences as a focal point, they review paradigmatic shifts in the study of instructional communication. This book legitimizes a burgeoning conversation about critical approaches to instructional communication research, validating critical communication pedagogy as a growing line of research and an area of growth in teaching practice. Evaluates critical communication pedagogy scholarship: This is the first book to help scholars unfamiliar with this paradigm learn how to read and evaluate this sort of work. The book identifies the commitments that undergird critical work that addresses communication and education. Moments of successful and failed critical communication pedagogy in their research, in their classrooms, and in their relationships are explored. <p>Intended Audience: This is an ideal text for advanced undergraduate and graduate students studying instructional communication and communication pedagogy in courses such as Communication in the Classroom, Special Classroom Populations, Communication Needs of At-Risk Students, and Critical/Performative Pedagogy. </p>", "author": "Deanna L. Fassett, John T. Warren", "slug": "critical-communication-pedagogy-381988-9781452279046-deanna-l-fassett-john-t-warren", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/936c1c537691f515e1a20dd840b515f632ce8b0e219afa900934b5e2db640b65_download.jpeg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381988", "product_url": "/app/ecom/book/381988/critical-communication-pedagogy-381988-9781452279046-deanna-l-fassett-john-t-warren", "bisac_codes": [ "LAN004000" ], "items_count": null, "identifiers": { "ISBN13": "9781412916264", "EISBN13": "9781452279046", "EISBN10": "1452279047" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037307509" } } } }, { "type": "Product", "id": "00010000381977", "attributes": { "name": "Nonrecursive Models", "subtitle": "Endogeneity, Reciprocal Relationships, and Feedback Loops", "description": "<p>Nonrecursive Models is a clear and concise introduction to the estimation and assessment of nonrecursive simultaneous equation models. This unique monograph gives practical advice on the specification and identification of simultaneous equation models, how to assess the quality of the estimates, and how to correctly interpret results.<br/><br/></p>", "author": "Pamela Paxton, John R. Hipp, Sandra Marquart-Pyatt", "slug": "nonrecursive-models-381977-9781452237862-pamela-paxton-john-r-hipp-sandra-marquart-pyatt", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/e8c9e6f35b762041465e560a77a13602b0f7bd399a555365655e98cae517f000_9781452237862.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381977", "product_url": "/app/ecom/book/381977/nonrecursive-models-381977-9781452237862-pamela-paxton-john-r-hipp-sandra-marquart-pyatt", "bisac_codes": [ "MAT029000" ], "items_count": null, "identifiers": { "ISBN13": "9781412974448", "EISBN13": "9781452237862", "EISBN10": "1452237867" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037306813" } } } }, { "type": "Product", "id": "00010000381979", "attributes": { "name": "A Primer in Social and Sociological Theory", "subtitle": "Toward a Sociology of Citizenship", "description": "<p>A fascinating guide to thinking theoretically about the social world</p><p>Organized around the discourses of modernity, democracy, and citizenship, A Primer in Social and Sociological Theory: Toward a Sociology of Citizenship helps readers to develop skills in critical thinking and theory analysis as they explore nine central ideas of thought: modernity, society, self, religion, capitalism, power, gender, race, and globalization. Each chapter concludes with a section that discusses the craft of citizenship as it relates to the chapter content.</p>", "author": "Kenneth Allan", "slug": "a-primer-in-social-and-sociological-theory-381979-9781452235653-kenneth-allan", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/84f8a153e2135a269265ce07e6cdf24a73a1d3dcc366f15fe062b3f53f03179b_9781452235653.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "381979", "product_url": "/app/ecom/book/381979/a-primer-in-social-and-sociological-theory-381979-9781452235653-kenneth-allan", "bisac_codes": [ "SOC026000" ], "items_count": null, "identifiers": { "ISBN13": "9781412960519", "EISBN13": "9781452235653", "EISBN10": "1452235651" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010037307326" } } } }, { "type": "Product", "id": "00010000381980", "attributes": { "name": "Sales Forecasting Management", "subtitle": "A Demand Management Approach", "description": "Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. 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Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functionsmarketing, sales, logistics, information systems, finance, customer services, and managementin supply chain management are also addressed. Complete with cases and real-world examples from corporations around the world, the books exemplars will help students and practicing managers to more effectively understand, implement, and manage supply chains successfully.", "author": "John T. 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