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                "description": "This new edition explores and describes techniques of cupping in the context of TCM theory. It provides a clear and detailed set of practical guidelines to applying this technique for various common conditions, and looks closely at issues of safety, expectation and theoretical principles of action. This new edition includes new scientific research on cupping therapy and the effect on the immune system as well as new material on muscular pain, stress management and cupping therapy and sports medicine. A dedicated website complements the text with video clips showing the eleven methods of cupping therapy.\n- Explains cupping therapy clearly, allowing the practitioner immediate access to a set of skills for everyday application\n- Well illustrated to support the guidelines discussed in the text\n- Includes website containing video clips showing 11 methods of cupping therapy plus picture gallery of more than 150 colour photographs\n- Gives practical guidelines on the use of cupping in helping to treat more than 30 common conditions\n- Looks closely at issues of safety, expectation and theoretical principles of action\n- Text clarified and updated throughout, with an expanded artwork program and improved layout and design\n- New chapters by specialist contributors cover Cupping's Folk Heritage, Buddhist Medicine, and Thai Lanna Medicine\n- New chapter on Cosmetic Cupping Techniques\n- New section addressing Frequently Asked Questions\n- An expanded discussion about the benefits of cupping therapy, including the treatment of new pathological conditions including myofascial pain\n- Includes new evidence-based research on the effects of cupping therapy, including a systematic review",
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                "description": "The Consultation in Phytotherapy considers the means by which the herbal practitioner can seek to appreciate the patient's predicament. Written for both herbal medicine students and practitioners, the book takes a radical approach, challenging readers to reflect on the nature, scope and methods of the consultation in herbal practice. The author asserts that the effective consultation represents a therapeutic act in and of itself, and proposes strategies for maximising and realising this therapeutic potential. The book provides both a complement to, and a critique of, mainstream texts on clinical diagnosis and case management. It contrasts the herbal consultation with that occurring in conventional medicine and offers rationales, arguments and tools aimed at developing an enhanced capacity to achieve profound results in the herbal clinical encounter.\nAbout the Author\nPeter Conway is a practising medical herbalist and has been involved in developing and teaching on several BSc and MSc courses in herbal medicine. He is the President of the College of Practitioners of Phytotherapy and a Director of the European Herbal and Traditional medicine Practitioners Association. Peter helped draft the National Professional Standards for Herbal Medicine and sat on the Department of Health Steering Group on the Statutory Regulation of Acupuncture and Herbal Medicine.\nKey features\nProvides a context for understanding and appreciating what is meant by \"phytotherapy\"\nExplores the notion of the therapeutic relationship in herbal practice and how this can practically be facilitated\nConsiders all aspects pertaining to the aims and structure of the herbal consultation, including history taking, physical examination, investigation, concluding the consultation and providing ongoing care\nExamines and integrates a broad range of perspectives including those connected with: placebo and the meaning response; complexity and chaos theories; psychoneuroimmunology; evidence- and narrative-based medicine; and phenomenological and traditional medicine approaches.",
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                "description": "The Western Herbal Tradition provides a comprehensive and critical exploration of the use of plant medicines through 2000 years of history from Dioscorides to the present day. It follows each of the 27 herbs through a wide range of key sources from European, Arabic and American traditions including Greek, Roman and Renaissance texts. A rich discussion of the historical texts is balanced with current application and research.\nThe herbs have been selected on the basis of common use by practising herbalists.\nEach illustrated monograph contains:\nSpecies, identification and botanical description\nA study of the characterisation and medicinal use of the plants consistently drawn\nfrom featured herbals which includes the authors' own translations from the Latin\nAssessment of past and current texts in the transmission of herbal knowledge\nConsideration of traditional therapeutics, including humoral and physiomedical\napproaches\nSuggestions towards a modern experiential approach through Goethean methodology\nCurrent evidence on pharmacological constituents\nReview of evidence on safety\nRecommendations for internal and external uses, prescribing and dosage\n\n- Excellent illustrations accompany each monograph to aid learning\n- First book to cover broader historical\n- perspective and discussions of issues surrounding each herb\n- Written by leading experts who are well known in the field\n- Includes some monographs of which there is little material already available\n-   The bibliographic evidence provided could support applications for registration of Herbal Medicinal Products under the provisions of the Traditional Herbal Medicinal Product Directive\n\n-   An excellent valuable resource for everyone interested in herbal medicine",
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                "description": "The management of infertility using acupuncture is an expanding area of practice and one which is frequently rewarding for TCM acupuncture practitioners.\nAcupuncture for IVF and Assisted Reproduction has been specially prepared to meet the growing demand for information in this area and draws upon 20 years combined experience of the authors together with the latest evidence from both orthodox medicine and TCM.\nRichly illustrated and clearly written throughout, the book takes the reader through the anatomy and physiology of reproductive medicine (from both an orthodox and TCM perspective) and explains the underlying basis of orthodox medical fertility tests and investigations. The volume then explores the pathology and aetiology of TCM syndromes and shows how common fertility-related conditions, such as endometriosis and male factor infertility, affect Assisted Reproductive Technology (ART) success rates. It explains in great detail how to take a reproductive medical history and successfully diagnose TCM syndromes. Acupuncture for IVF and Assisted Reproduction also provides guidelines on how to regulate the menstrual cycle in preparation for IVF treatment and shows how lifestyle can affect fertility and ART success rates.\nPlacing a strong emphasis on the practical aspects of patient care, Acupuncture for IVF and Assisted Reproduction contains an abundance of case history templates, algorithmic acupuncture treatment pathways and patient fact sheets and will be ideal for all acupuncture practitioners working in this field.\n\"A must have for the bookshelf of any acupuncturist who is ever called upon to treat fertility issues - if you have room for one book this surely must be it.\" Reviewed by The Acupuncture Fertility Centre March 2015\n\"Practitioners of all levels of experience and TCM students should find it compelling reading and an invaluable companion to their learning.\" Reviewed by Stephen Clarke, Journal of the Australian Traditional Medicine Society May 2015\n\"This book is extremely well re-searched and referenced.\" Reviewed by Danny Maxwell on behalf of Journal of Chinese Medicine, February 2015",
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                "description": "'Sometimes called coining, spooning or scraping, Gua sha is defined as instrument-assisted\nunidirectional press-stroking of a lubricated area of the body surface that intentionally creates\n'transitory therapeutic petechiae' representing extravasation of blood in the subcutis.'\nGua sha has been used for centuries in Asia, in Asian immigrant communities and by\nacupuncturists and practitioners of traditional East Asian medicine worldwide. With the\nexpansion of traditional East Asian medicine, Gua sha has been used over broad geographic\nareas and by millions of people. It is valuable in the treatment of pain and for functional\nproblems with impaired movement, the prevention and treatment of acute infectious illness,\nupper respiratory and digestive problems, and many acute or chronic disorders. Research has\ndemonstrated Gua sha radically increases surface microperfusion that stimulates immune and\nanti-inflammatory responses that persist for days after treatment.\nThe second edition expands on the history of Gua sha and similar techniques used in early\nWestern Medicine, detailing traditional theory, purpose and application and illuminated by\nscience that focuses its relevance to modern clinical practice as well as scholarly inquiry.\nThis book brings the technique alive for practitioners, with clear discussion of how to do it \nincluding correct technique, appropriate application, individualization of treatment  and when\nto use it, with over 50 case examples, and superb color photographs and line drawings that\ndemonstrate the technique.\nNEW TO THIS EDITION\n New chapter on immediate and significant Tongue changes as a direct result of Gua sha\n Research and biomechanisms\n Literature review from Chinese language as well as English language medical journal database\n New case studies\n Over 30 color photographs\nNew chapter on immediate and significant Tongue changes as a direct result of Gua sha\nResearch and biomechanisms\nLiterature review from Chinese language as well as English language medical journal database\nNew case studies\nFully updated and revised throughout\nOver 30 colour photographs",
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