Product List
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Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social links (social relationships) are more important than the things (brands etc.)The aim of this book is therefore to offer a systematic overview of the area that has been defined as cultures of consumption- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. 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For those students wishing to progress to BTEC National, this textbook covers all the vital material required as a prerequisite to NVQ Level 3.New in this edition: Updated in line with the 2010 changes to the BTEC First specifications Includes detailed information on assessment, featuring example questions and answers Layout and design changes provide extra clarity", "author": "Mike Tooley", "slug": "btec-first-engineering-432632-9781136443442-mike-tooley", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9781136443442.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "432632", "product_url": "/app/ecom/book/432632/btec-first-engineering-432632-9781136443442-mike-tooley", "bisac_codes": [ "TEC004000", "TEC007000" ], "items_count": null, "identifiers": { "ISBN13": "9781856176859", "ISBN10": "1856176851", "EISBN13": "9781136443442", "EISBN10": "1136443444" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010013321429" } } } }, { "type": "Product", "id": "00010000432631", "attributes": { "name": "Patisserie", "subtitle": "", "description": "This classic book, widely known and used by patissiers is a professional text on the art of patisserie. 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Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. 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An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.* Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.* Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. 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A companion to the core textbook Worldwide Destinations 5th edition, these cases contextulaise the learning and provide real life illustrations of the theories covered. This new edition covers subjects such as climate change, eco-tourism, destination regeneration and social impact. Case studies are drawn from all regions of the world and include: London Docklands regeneration A tourism strategy for Morocco 'New World' tourism - Outbound tourism from China Antarctica: tourism or conservation? Re-visioning tired destinations: Australia's gold coast Tourism in New York The Way of St. James: the pilgrimage as a cultural resource Ecotourism in the Ecuadorian Amazon The casebook brings a range of benefits to the classroom and by encouraging active learning allows students to gain valuable experience in: Problem solving and decision making Focusing on key issues within a clearly defined situation The development or honing of critical thinking skills Recognising that there is no one 'correct' answer to a problem Judging the relevance of different types of evidence and techniques Worldwide Destinations Casebook is the ultimate resource for contectualizing theory and is essential reading for any tourism student.", "author": "Brian Boniface, MA, Chris Cooper", "slug": "worldwide-destinations-casebook-432613-9781136433085-brian-boniface-ma-chris-cooper", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781136433085.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "432613", "product_url": "/app/ecom/book/432613/worldwide-destinations-casebook-432613-9781136433085-brian-boniface-ma-chris-cooper", "bisac_codes": [ "BUS041000", "BUS081000" ], "items_count": null, "identifiers": { "ISBN13": "9781856175388", "ISBN10": "1856175383", "EISBN13": "9781136433085", "EISBN10": "1136433082" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010013321416" } } } }, { "type": "Product", "id": "00010000432607", "attributes": { "name": "Higher National Computing Tutor Resource Pack", "subtitle": "", "description": "Used alongside the students' text, Higher National Computing 2nd edition, this pack offers a complete suite of lecturer resource material and photocopiable handouts for the compulsory core units of the new BTEC Higher Nationals in Computing and IT, including the four core units for HNC, the two additional core units required at HND, and the Core Specialist Unit 'Quality Systems', common to both certificate and diploma level.The authors provide all the resources needed by a busy lecturer, as well as a bank of student-centred practical work and revision material, which will enable students to gain the skills, knowledge and understanding they require.Also available as a web download for adopters, this pack will save a course team many hours' work preparing handouts and assignments, and is freely photocopiable within the purchasing institution. 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