Product List
GET /services/catalog/products?format=api&page=72303
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Providing an overview of industrial applications for virtual reality and exploring relevant research, this book is an accessible and innovative resource for architects, designers and built environment professionals--bridging the gap between technological vision and current practice.Author Jennifer Whyte shows how interactive, spatial, real-time technologies can radically improve modelling and communication of ideas, enable partcipation in the design process, and facilitated planning and management at the urban scale. The experience of lead users of virtual reality is used as the basis for understanding its promise and problems. Explanations of the underlying principles of this exciting interactive medium, a discussion of the cognitive, technical and organizational issues it raises, and international case studies illustrating practical applications are all included in this guide. 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Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumers decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:\n\nA detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour \nA basis for the development of marketing actions useful in sport and related business, community and government sectors \nA comprehensive understanding of how individuals associate themselves with sport and event products and services\nA quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events\nA comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. \nSport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.", "author": "Daniel Funk, Heath McDonald, Kostas Alexandris", "slug": "consumer-behaviour-in-sport-and-events-447735-9781136441622-daniel-funk-daniel-funk-kostas-alexandris-heath-mcdonald", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9781136441622.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "447735", "product_url": "/app/ecom/book/447735/consumer-behaviour-in-sport-and-events-447735-9781136441622-daniel-funk-daniel-funk-kostas-alexandris-heath-mcdonald", "bisac_codes": [ "BUS043000", "BUS081000" ], "items_count": null, "identifiers": { "ISBN13": "9780750686662", "ISBN10": "750686669", "EISBN13": "9781136441622", "EISBN10": "113644162X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010013393739" } } } }, { "type": "Product", "id": "00010000447734", "attributes": { "name": "Scottish Building Standards in Brief", "subtitle": "", "description": "Scottish Building Standards in Brief takes the highly successful formula of Ray Tricker's Building Regulations in Brief and applies it to the requirements of the Building (Scotland) Regulations 2004. With the same no-nonsense and simple to follow guidance but written specifically for the Scottish Building Standards it's the ideal book for builders, architects, designers and DIY enthusiasts working in Scotland.Ray Tricker and Roz Algar explain the meaning of the regulations, their history, current status, requirements, associated documentation and how local authorities view their importance, and emphasises the benefits and requirements of each one. 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It provides new cutting edge input into operations management theory and practice that cannot be found in any other text. Discussing both strategic and tactical inputs it combines and balances service and manufacturing operations.* Cutting edge techniques accompanied by brand new case studies* Challenges standard approaches* Comprehensive coverage of strategic supply management* Critical sample questions to aid discussion* Reading lists and articles to support learning* Additional lecturer support materialThis outstanding author team is from the Operations Management Group at the University of Bath. 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