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                "description": "An overview of the major grammatical categories and constructions in the worlds languages, Introduction to Typologyprovides a thorough and comprehensive coverage of typology in the areas of morphology and syntax, while underscoring the similarities and differences that underlie the vast array of human languages. Pedagogically sound, this introductory text includes a glossary and highlights and defines each new term as it appears. Each chapter concludes with a summary of new terminology and concepts as well as a list of additional, related readings.  Introduction to Typology assumes neither prior knowledge of typology nor extensive background in linguistics, making it useful as a primary or supplementary text for a variety of courses, particularly those dealing with grammatical structure and linguistic universals.",
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                "description": "<p>Do nation-states have a \"Responsibility to Protect\"? Can countries heal after atrocities? Who should clean up after conflicts end? These questionsand many moreare at the heart of peace and conflict studies. This collection aims to promote in-depth discussion, facilitate further research and help readers formulate their own positions on crucial issues. It is intended to be a supplement for courses in peace and conflict studies that are offered in departments of psychology, sociology, anthropology, political science, and across all social science disciplines.</p><p></p><p>About CQ Researcher Readers<br/>In the tradition of nonpartisanship and current analysis that is the hallmark of CQ Press, CQ Researcher readers investigate important and controversial policy issues. Offer your students the balanced reporting, complete overviews, and engaging writing that CQ Researcher has consistently provided for more than 80 years. Each article gives substantial background and analysis of a particular issue as well as useful pedagogical features to inspire critical thinking and to help students grasp and review key material:</p><p></p>A pro/con box that examines two competing sides of a single questionA detailed chronology of key dates and eventsAn annotated bibliography that includes Web resourcesAn outlook section that addresses possible regulation and initiatives fromCapitol Hill and the White House over the next 5 to 10 yearsPhotos, charts, graphs, and maps",
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                "name": "The Multiracial Experience",
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                "description": "In her bold new edited volume, The Multiracial Experience, Maria P. P. Root challenges current theoretical and political conceptualizations of race by examining the experience of mixed-race individuals. Articulating questions that will form the basis for future discussions of race and identity, the contributors tackle concepts such as redefining ethnicity when race is less central to the definition and how a multiracial model might dismantle our negative construction of race. Researchers and practitioners in ethnic studies, anthropology, education, law, psychology, nursing, social work, and sociology add personal insights in chapter-opening vignettes while providing integral critical viewpoints. Sure to stimulate thinking and discussion, the contributors focus on the most contemporary racial issues, including the racial classification system from the U.S. Census to the schools; the differences between race, ethnicity, and colorism; gender and sexuality in a multicultural context; ethnic identity and identity formation; transracial adoption; and the future of race relations in the United States.  The Multiracial Experience opens up the dialogue to rethink and redefine race and social relations in this country. This volume provides discussions key to all professionals, practitioners, researchers, and students in multicultural issues, ethnic relations, sociology, education, psychology, management, and public health.  \"Dr. Maria P. P. Roots . . . discussions are thoughtful, analytical, and informative. Root argues that the emergence of a racially mixed population is transforming the racial character of the United States and that the increasing presence of multiracial people necessitates Americans to ask questions about their identity.\"  --Canadian Review of Studies in Nationalism  \"Finally, in one volume, ammunition for the informed debate about what multiculturalism means in the United States.\"  --Lise Funderburg, author of Black, White, Other: Biracial",
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                "description": "<p>Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The books theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The books timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in todays dynamic markets. The book contains a wealth of pedagogy to support this active learning approach.</p>",
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                "description": "<p>A concise science assessment text that helps K12 teachers master the effective science assessment methods that lead to improved student learning <br/><br/><br/>Presenting both traditional and innovative assessment methods integral to science teaching and learning, Essentials of Science Classroom Assessment shows teachers the connection between effective science assessment and improved student learning. The text uses a competence-based approach consistent with the National Science Education Standards to help teachers master assessment skills, apply them to science classroom instruction, and evaluate their impact on student learning. <br/><br/>Key Features and Benefits<br/></p>Provides practical examples from both elementary and secondary science classrooms to demonstrate how to design a wide variety of traditional and innovative assessment methodsPresents case scenarios in each chapter that help teachers reflect on the assessment issues they will encounter in their own classrooms Includes end-of-chapter checklists and practice questions that allow readers to check their mastery of assessment skills before moving on, as well as annotated bibliographies that direct them to additional readings on topics of interest <p><br/>The Web-based Student study site provides electronic flashcards, practice quizzes, alternative assessment tasks, additional Web resources, and abstracts identifying more than forty common K12 student preconceptions of science topics.</p>",
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                "description": "2012 Recipient of the Gerald R. Miller Book Award from the Interpersonal Communication Division of the National Communication Association (NCA)<br/>  <br/>  2009 Recipient of the David R. Maines Narrative Research Award from the Ethnography Division of the National Communication Association (NCA)<br/>  <br/>  \"The book is a valuable addition to the literature on friendship. Faculty who teach relationship development will find useful material for themselves and their students. Relationship researchers will find dozens of possible studies in these pages. Finally, any thoughtful person interested in relationship quality could profit from reading this interesting treatment of one of lifes most valuable attributesour friends.\" - Phil Backlund, University of Denver<br/>  <br/>  Exploring how friends use dialogue and storytelling to construct identities, deal with differences, make choices, and build inclusive communities, The Compass of Friendship examines communication dialectically across private, personal friendships as well as public, political friendships. Author William K. Rawlins uses compelling examples and cases from literature, films, dialogue and storytelling between actual friends, student discussions of cross-sex friendships, and interviews with interracial friends. Throughout the book, he invites readers to consider such questions as: What are the possibilities for enduring, close friendships between men and women? How far can friendships practices extend into public life to facilitate social justice? What are the predicaments and promises of friendships that bridge racial boundaries? How useful and realistic are the ideals and activities of friendship for serving the well-lived lives of individuals, groups, and larger collectives?   <br/>  <br/>  Key Features   <br/>        Incorporates undergraduate students debates about cross-sex friendships. Discussions draw on popular culture and lived experiences to re-examine gendered identities, sexual orientations, and narratives of romance and the well-lived life      Investigates the possibilities of cross-race friendships between blacks and whites in light of personal, sociocultural, and historical issues. Using short stories, autobiographies, and interviews with a male and a female pair of friends, he book probes the capacities of friendship to address our similarities and differences in enriching ways      Develops an original theoretical synthesis of work concerning dialogue and narrative. A chapter featuring an afternoon conversation between two longtime friends illustrates storytelling and dialogue as vitally interwoven communicative activities that shape friends identities      Explores friendships ethical and political potentials. Classic and contemporary views clarify friendships ethical guidance in our lives, as Rawlins demonstrates how learning about others in a spirit of equal respect can involve us in political participation      Celebrates hopeful private and public communication by friends. The book provides students a useful model they can use in evaluating the ethical qualities of their relationships/friendships and helps them to think differently about their possibilities for participating meaningfully in politics    The Compass of Friendship is appropriate for use in courses in Advanced Interpersonal Communication, Friendship Communication, Communication in Interpersonal Relationships, Relational Communication, Social and Personal Relationships, Dialogue and Communication, Social Identities and Communication Ethics.",
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                "description": "Authors Susan Opt and Mark Gring present the first-ever thorough exploration and discussion of the rhetoric of social intervention model [RSI] (initially conceived by rhetorical theorist William R. Brown) for todays students, scholars, and professionals. This unique communication-based model, compatible with traditional and non-traditional critical approaches, provides readers with a systemic framework for interpreting, analyzing, critiquing, and intervening in social and cultural change from a rhetorical perspective. It offers an easily accessible tool for critically reflecting upon the ongoing process of rhetorical intervention in peoples interpretations of needs, relationships, and worldview. <br/><br/>Readers will learn to use the RSI model to (1) reflect on their own symbolic natures, (2) identify rhetorical trends that generate social change, (3) critique social interventions, (4) initiate social interventions, and (5) anticipate the side effects of interventional choices. <br/><br/>The Rhetoric of Social Intervention: An Introduction includes these key features: <br/><br/>A detailed, step-by-step approach to help readers develop their skills in analyzing the communication patterns of social interventions and writing their analysis as a critical essayExamples and exercises to promote an interactive, transformative learning environment and encourage the development of critical thinking skills Service learning activities in every chapter that can be completed as individual, group, or class projects Review questions, exercises, and an \"Under the Lens\" feature in every chapter to help readers deepen their understanding Student and scholar essays that demonstrate the models critical application Intended Audience: <br/>Ideal for advanced undergraduate and graduate courses in Rhetorical Criticism, Rhetorical Theory, Persuasion, Public Address, Social Movements, and Advocacy Communication, the books focus on criticism as a tool for interpreting social change makes it an excellent supplement for courses in other communication sub-specialties, such as public relations and advertising, and in related disciplines such as marketing, sociology, political science, management, and not-for-profit management. The book also offers communication practitioners a useful guide for the strategic planning of interventions.",
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                "name": "Public Relations Online",
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                "description": "<p>Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.</p><p></p><p>Key Features:</p>Provides \"Hands-Online\" activities: Internet resource exercises challenge readers to apply concepts to their world in \"real-time\" on the day that they read the chapter.Offers \"Questionable Claims\" boxes: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skills.Discusses computer systems and networks: Server-side and peer-to-peer technologies are introduced as models for understanding online public relations.Focuses on how real people are using online media to communicate: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.<p></p><p>Intended Audience:</p><p>This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns. </p>",
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