Product List
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In Terrence Gordons own words, McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls the creative process of knowing. Much to the chagrin of his contemporary critics McLuhans preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an \"understanding of how media operate\" and to provoke reflection.In the 1960s McLuhans theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village.This critical edition features an appendix that makes available for the first time the core of the research project that spawned the book and individual chapter notes are supported by a glossary of terms, indices of subjects, names, and works cited. There is also a complete bibliography of McLuhans published works.W. Terrence Gordon is Associate General Editor of the Gingko Press McLuhan publishing program, author of the biography Marshall McLuhan: Escape into Understanding and McLuhan for Beginners.", "author": "Marshall McLuhan", "slug": "understanding-media-567812-9781584235125-marshall-mcluhan", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781584235125.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "567812", "product_url": "/app/ecom/book/567812/understanding-media-567812-9781584235125-marshall-mcluhan", "bisac_codes": [ "SOC052000" ], "items_count": null, "identifiers": { "ISBN13": "9781584230731", "EISBN13": "9781584235125", "EISBN10": "1584235128" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015285268" } } } }, { "type": "Product", "id": "00010000567811", "attributes": { "name": "Albert Camus: A Biography", "subtitle": "", "description": "When Albert Camus died in a car crash in January 1960 he was only 46 years old already a winner of the Nobel Prize for Literature and a world figure author of the enigmatic The Stranger, the fable called The Plague, but also of the combative The Rebel which attacked the politically correct among his con-temporaries.Thanks to his early literary achievement, his work for the under-ground newspaper Combat and his editorship of that daily in its Post-Liberation incarnation, Camus voice seemed the conscience of postwar France. But it was a very personal voice that rejected the conventional wisdom, rejected ideologies that called for killing in the cause of justice. His call for personal responsibility will seem equally applicable today, when Camus voice is silent and has not been replaced. The secrecy which surrounded Algerian-born Camus own life, public and private a function of illness and psychological self-defense in a Paris in which he still felt himself a stranger seemed to make the biographers job impossible.Lottmans Albert Camus was the first and remains the definitive biography even in France. On publication it was hailed by New York Times reviewer John Leonard: What emerges from Mr. Lottmans tireless devotions is a portrait of the artist, the outsider, the humanist and skeptic, that breaks the heart. In The New York Times Book Review British critic John Sturrock said: Herbert Lottmans life (of Camus) is the first to be written, either in French or English, and it is exhaustive, a labor of love and of wonderful industry. When the book appeared in London Christopher Hitchens in New Statesman told British readers: Lottman has written a brilliant and absorbing book... The detail and the care are extra-ordinary... Now at last we have a clear voice about the importance of liberty and the importance of being concrete.The new edition by Gingko Press includes a specially written preface by the author revealing the challenges of a biographer, of some of the problems that had to be dealt with while writing the book and after it appeared.", "author": "Herbert Lottman", "slug": "albert-camus-a-biography-567811-9781584235347-herbert-lottman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9781584235347.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "567811", "product_url": "/app/ecom/book/567811/albert-camus-a-biography-567811-9781584235347-herbert-lottman", "bisac_codes": [ "BIO007000" ], "items_count": null, "identifiers": { "ISBN13": "9783927258068", "EISBN13": "9781584235347", "EISBN10": "1584235349" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015180331" } } } }, { "type": "Product", "id": "00010000567810", "attributes": { "name": "El gran mago del mundo (The Great Magician of the World)", "subtitle": "", "description": "<p>Winner at the 2012 Moonbeam Children's Book Awards. A book overflowing with poetry and color, helping us to discover that we live within the most amazing magic show we could ever imagine.</p><p>Whether it be creating a rainbow out of different-colored handkerchiefs or filling up the sky with flying doves carrying playing cards, the feats carried out by a would-be magician engulf the pages of this entertaining book about quotidian magic. Although not really a magician, the main character imagines himself to be one, accomplishing impressive tricks such as changing night into day and back again. This amusing and colorful story helps children discover the magic of every day and perceive the world as a spectacular magic show in its own right. </p><p>I like magic so much that sometimes I pretend Im a great magician and that I can do the most beautiful, amazing tricks in the world... I imagine that every morning I make a big silver coin disappear from the sky...</p>", "author": "Fran Nuno, Fran Nuño, Enrique Quevedo", "slug": "el-gran-mago-del-mundo-the-great-magician-of-the-world-567810-9788415503842-fran-nuno", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9788415503842.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "567810", "product_url": "/app/ecom/book/567810/el-gran-mago-del-mundo-the-great-magician-of-the-world-567810-9788415503842-fran-nuno", "bisac_codes": [ "JUV037000", "JUV051000" ], "items_count": null, "identifiers": { "ISBN13": "9788415241751", "EISBN13": "9788415503842", "EISBN10": "8415503849" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010014945444" } } } }, { "type": "Product", "id": "00010000567809", "attributes": { "name": "Getting to Innovation", "subtitle": "How Asking the Right Questions Generates the Great Ideas Your Company Needs", "description": "As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideasi.e., asking the right questions that define the challenges facing any organization. Readers will discover:\n\n* how to write positioning and rationale statements for each challenge\n\n* how to link together multiple objectives in priority frameworks\n\n* the top 10 techniques for generating creative ideas\n\n* tips for designing and running brainstorming retreats\n\n* advice on how to select the best ideas from the many that have been generated\n\nWhen it comes to true innovation, its not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.", "author": "Arthur B. 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Like the primary text, the study guide was written by experts in the field -- many with dual training in psychiatry and medicine -- and it reflects the text's focus on clinical care for psychiatrists and other mental health care providers who work in outpatient mental health and integrated clinics. It is critical that mental health providers and trainees learn how to prevent and detect common medical conditions in their patients, who typically have higher rates of adverse health risk behaviors and may lack a primary care physician. Through the deft use of clinical cases, the study guide helps providers and trainees acquire the knowledge and skills necessary to view the patient holistically and improve outcomes.The study guide's authors employ effective organizational strategies and pedagogic features to achieve these objectives: The study guide's structure mirrors that of the primary text, with eight, multi-chapter sections authored by a team of leading experts in the respective areas. Chapter content is embodied in a series of clinical cases, each of which is followed by several multiple-choice questions, allowing readers to test their knowledge of the material. In the answer guide, the correct answer to each question is presented, along with an explanation and the corresponding page numbers from the primary text where more complete coverage can be found. This cross-referencing allows readers to contextualize the question and answer and provides them with the opportunity to consolidate their learning of important information. The original cases are well written and compelling, offering readers a level of detail and complexity that is both realistic and illustrative of key concepts in prevention, assessment, and treatment. In all, the study guide offers 93 cases and 290 multiple-choice questions covering every chapter in the text. In addition, more than 50 tables and figures are included to summarize vital information and illustrate important ideas. Mental health clinicians in practice or training will find Study Guide to Preventive Medical Care in Psychiatry: A Case Approach an essential, evidence-based tool for learning and translating a holistic, integrated model of care into the clinical arena.", "author": "Lorin M. Scher, Craig R. Keenan, Glen L. Xiong, Jaesu Han, Mark E. Servis, Robert M. 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Based on his own experience transforming himself from an \"average guy\" into a dedicated runner who qualified for the Boston Marathon, the book provides a week-by-week training program, split into four three-month sections -- each concluding with a race from 5 kilometres to the Boston Marathon -- along with critical information about such topics as nutrition and hydration, how to select shoes, race strategy, pacing, proper form, and whether or not it is important to stretch, with input from experts from around the world.<br>Kaplan also draws from his music writing and connections and includes recommendations for songs to run to by musicians such as Jack White, Paul Simon, Norah Jones, Feist, and Pearl Jam. He presents serious information, but his humor and infectious enthusiasm make it a hell of a lot of fun. Feet Don't Fail Me Now will inspire the most recalcitrant runners to lace up their shoes and hit the pavement.", "author": "Ben Kaplan", "slug": "feet-dont-fail-me-now-567771-9781771000741-ben-kaplan", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781771000741.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "567771", "product_url": "/app/ecom/book/567771/feet-dont-fail-me-now-567771-9781771000741-ben-kaplan", "bisac_codes": [ "SPO035000", "HEA007000" ], "items_count": null, "identifiers": { "ISBN13": "9781771000734", "EISBN13": "9781771000741", "EISBN10": "1771000740" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015263915" } } } }, { "type": "Product", "id": "00010000567770", "attributes": { "name": "No News Is Bad News", "subtitle": "Canada's Media Collapse - and What Comes Next", "description": "Canadas media companies are melting faster than the polar ice caps, and in No News Is Bad News, Ian Gill chronicles their decline in a biting, in-depth analysis. He travels to an international journalism festival in Italy, visits the Guardian in London, and speaks to editors, reporters, entrepreneurs, investors, non-profit leaders, and news consumers from around the world to find out whats gone wrong. Along the way he discovers that corporate concentration and clumsy adaptations to the digital age have left Canadians with a gaping hole in our public square. And yet, from the smoking ruins of Canadas news industry, Gill sees glimmers of hope, and brings them to life with sharp prose and trenchant insights.", "author": "Ian Gill", "slug": "no-news-is-bad-news-567770-9781771642699-ian-gill", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9781771642699.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "567770", "product_url": "/app/ecom/book/567770/no-news-is-bad-news-567770-9781771642699-ian-gill", "bisac_codes": [ "SOC052000", "LAN004000" ], "items_count": null, "identifiers": { "ISBN13": "9781771642682", "EISBN13": "9781771642699", "EISBN10": "1771642696" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010015263859" } } } }, { "type": "Product", "id": "00010000567769", "attributes": { "name": "Let Them Eat Dirt", "subtitle": "", "description": "Our over-sanitized world threatens childrens health, but parents can change their environment into one where theyll thrive.Babies and young kids are being raised in surroundings that are increasingly cleaner, more hyper hygienic, and more disinfected than ever before. As a result, the beneficial bacteria in their bodies is being altered, promoting conditions and diseases such as obesity, diabetes, asthma, allergies, and autism. As Let Them Eat Dirt shows, there is much that parents can do about this, including breastfeeding if possible, getting a dog, and avoiding antibiotics unless necessaryand yes, it is OK to let kids get a bit dirty.", "author": "Marie-Claire Arrietta, B. 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The Shark and the Albatross is the story of these journeys of discovery, of his encounters with animals and occasional enterprising individuals in remote and sometimes dangerous places. His destinations include the far north and the far south, from Svalbard, Alaska, the remote Atlantic island of South Georgia, and the Antarctic, to the wild places of India, China, and the United States. In all he finds and describes key moments in the lives of animals, among them polar bears and penguins, seals and whales, sharks and birds, and wolves and lynxes.<br>John Aitchison reveals what happens behind the scenes and beyond the camera. He explains the practicalities and challenges of the filming process, and the problems of survival in perilous places. He records touching moments and dramatic incidents, some ending in success, others desperately sad. There are times when a hunted animal triumphs against the odds, and others when, in spite of preparation for every outcome, disaster strikes. 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In this unique memoir, Hallendy writes of his adventures, experiences with strange Arctic phenomena, encounters with wildlife, and deep friendships with Inuit elders. Very few have worked so closely with the Inuit to document their traditions, and, in this book, Hallendy preserves their voices and paints an incomparable portrait of a vibrant culture in a remote landscape.", "author": "Norman Hallendy, William W. 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It will help many NHL hockey players be better teammates and better players.\"Mark Recchi, five-time Stanley Cup champion & Hockey Hall of Fame Inductee<br><br>A game-changing guide to help hockey players of all ages gain the confidence they need to excel at the sport.<br><br>Confidence affects how we deal with stress and how we fulfill our potential to achieve the results we desire. In sports and in life, confidence is the underlying factor determining mental and physical performance, leading to overall success. This book by experienced mental performance specialist Isabelle Hamptonstone contains a collection of powerful techniques and tips to help hockey players overcome lack of confidence.<br><br>Clear instructions and illustrative case studies show how training the brain to develop and sustain hockey confidence can upgrade results and help players make smarter, quicker decisions under pressure. 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