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                "description": "Cultivating a sense of existential meaning is identified in psychological literature as an important factor in preventing illness, in promoting health, and in successfully adapting to lifes changing circumstances (resiliency as well as recovery). A lack of this sense of meaning, which the editors refer to as \"existential vacuum\", can form the basis of such disorders and diseases as neurosis, depression, aggression, suicide ideation, and substance abuse. Scholars have studied these relationships for years. But new developments in the field and results of recent qualitative analyses have led to a new focus on how people experience the world and draw meaning from ordinary life.     Based on their research over the last ten years, the editors write, \"Existential meaning plays a crucial role in moderating the effects of stress oh physical health and psychological well-being...The role of existential meaning at different stages of life, and at points of transition between stages, has much to teach us about optimal human development across the life span.\"    The editors have organized the book into three sections. In the first they and their contributors lay out the foundational models and definitions that are current in the study of existential meaning. Part two emphasizes research methodology, particularly issues relevant to investigation and measurement of questions and experiences of personal meaning (clinical and sociological). The third section offers specific applications of the theories, models, and methodologies presented in the first two parts.",
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                "description": "The word audience has long been familiar as the collective term for the \"receivers\" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept \"media audience\" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view \"from the audience,\" as well as the view \"from the media.\" It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change.  Providing both an overview of past research and a guide to current thinking, Audience Analysis will be  enlightening to academics and students in the fields of mass communication and media studies.",
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                "name": "The Mass Marketing of Politics",
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                "description": "Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership.  --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University    \"Gatorade and Coke do it, so do candidates for high officethey manufacture images and manipulate reality to win our favor. In this insightful and compelling study, Bruce I. Newman demonstrates what politicians and interest groups are doing to us and what we need to do to strengthen our democracy.\"  --Dennis W. Johnson, Associate Dean, George Washington University    \"Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics.  He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics.  His book provides an enlightful analysis of the ways in which marketers have transformed the presidential election.\"  --Richard M. Perloff, author of Political Communication: Politics, Press and Public in America    \"This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest engagement of the American Public.\"  --David Wilhelm, Former Chair of the Democratic National Committee    \"While marketing has led to better quality in most markets, we are beginning to have serious doubts about what is doing to the quality of political life.  Bruce Newman raises serious questions about whether anyone of merit can get elected today without the support of expensive and sophisticated marketing machinery.\"  --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University    Marketing, not ideology, drives Americas contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue.  Through the use of carefully crafted messages meant to manipulate voter thinking, the same marketing tactics used by Fortune 500 companies is shaping public opinion.     The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool and offers solutions to fix our political system before it is too late.    Bruce I. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing.  He has served as a communication advisor to top White House officials and has written widely on the subject of political marketing in both scholarly and popular media. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies.",
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                "description": "<p>On Media Violence is a definitive examination of this hotly debated social topic. Media scholar W. James Potter asks provocative questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers individually, as members of particular groups, and as members of society? </p>  <p>The book is organized in four parts. The first part presents a thorough review of more than 40 years of research and theories about media violence. The second part is an extended critique of the assumptions and practices of that research and thinking. The book proposes re-conceptions of definitions of violence, context, levels of phenomena, the role of human development, effects, risk, and the nature of the media industries. Potter also addresses the necessity for a reconfiguration of the methodological tasks used to assess the content and effects of media violence. The final part introduces Lineation Theory, a suggested perspective and new theoretical approach explaining it. </p>  <p>On Media Violence is essential reading for students and scholars of Media Studies, Communication Theory, Popular Culture, Social Psychology, and Sociology. Part I of the book offers a thorough review of more than 40 years of research on media violence. Part II proposes re-conceptions of these theories, focusing in particular on violence, context, levels of phenomena, human development, effects, risk, and the media industries. In the latter half of the book, Part III addresses the necessity for a reconfiguration of the methodological tasks used to assess media violence. Part IV introduces the concept of Lineation Theory, a suggested perspective for thinking about media violence and a new theoretical approach to explaining it. </p>  <p>On Media Violence is essential reading for students and scholars of Media Studies, Communication Theory, Popular Culture, Social Psychology, and Sociology. </p>",
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                "description": "<p>Increasingly, scholars in language studies, sociology, media studies, cultural studies, communication, and other disciplines are turning to the analysis of everyday texts to understand how they shape and are shaped by social relationships, structures, and systems in various communities. Analyzing Everyday Texts provides a comprehensive and well-illustrated framework for the analysis of everyday texts by outlining and integrating three different perspectives: discoursal, rhetorical, and social. First, the tools of each perspective are carefully explicated in chapters on the resources of discoursal, rhetorical, and social theory. These three perspectives are then brought together in extensive analyses of various everyday texts. Finally, the book examines on the principles and consequences of conducting theoretically informed critical textual analysis. This book will be a valuable resource for researchers analyzing everyday texts and for scholars teaching theories and methods of analysis. </p>",
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                "description": "Those contemplating medical school have heard horror stories about the cost of medical education. This book helps medical students determine the real cost of their education and the best way to finance it based on the school they choose. The volume also includes references for funding sources and counseling. Readers will learn:    * The different costs of education depending on the school(s) selected, and how great the final tally may be.   * Alternative ways to finance medical education.   * The types of service-repayment plans offered by the military and other organizations.   * How to adapt to a life of temporary debt and stay up to date on laws and policies that impact medical school debt.     How much does it really cost to be a doctor? Can a student afford to obtain financial aid at a prestigious school, knowing that they will end up owing years later while friends who choose to attend less expensive schools pay off debts quicker? With an expert eye, Christine Weibe gives readers the real scoop on medical school, weaving in the importance of spending money wisely and realistically. Since many students focus all their efforts on being accepted into medical school instead of forming a realistic picture of the financial costs and benefits of becoming a doctor, she gives advice on avoiding disillusionment and how to budget money. She also stresses the importance of obtaining credit reports, getting and paying off loans, and figuring out how much the students family should contribute. For example, one way to save money is to take advantage of programs that will pay for schooling in exchange for the promise to practice medicine at that location for a specified time. This practical book can be a guide for anyone considering or already making the trek through medical school.",
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                "description": "<p>At last, a book that offers not only an overall perspective of nursing intervention and outcome research but also theory-driven guidelines for future study. Evaluating Nursing Interventions provides clinicians and students alike with a clear explanation of the problems encountered in outcomes and intervention research and then proceeds, via the Intervention Theory, to show how these studies can be undertaken reasonably and comprehensively. The authors first relate outcomes and interventions research to the quality of care. They then review the conventional approach to evaluation and the elements and sources of the Intervention Theory approach to effectiveness research. Characteristics of clients and health care professionals, intervention variables, and outcomes are also considered, concluding with implications for future research in effectiveness. </p>  <p>Nurses and other health professionals recognize the need to demonstrate that their care is high quality, effective, and also cost-effective; Evaluating Nursing Interventions helps them evaluate their programs to meet this need. </p>",
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                "name": "Settings for Health Promotion",
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                "description": "<p> </p>  <p>\"This comprehensive publication balances theory with practical examples and suggestions for the student, the professional and the policy-maker who are interested in promoting the health of populations... The inclusion of commentary with the essays is a brilliant innovation that encourages the reader to think critically about the topic\"  -- CANADIAN JOURNAL OF PUBLIC HEALTH</p>  <p> </p>  <p>Settings for Health Promotion is the first full-length in-depth treatment of settings as a focal point for planning, implementing, and evaluating health promotion. The concept of setting is fundamental to theory and practice in health promotion. Settings also frame the context within which health is influenced, so that the setting itself becomes a target of intervention. </p>  <p>Internationally renowned authors from the United States, Canada, Europe, the United Kingdom, and New Zealand describe the state of the art in the theory and practice of health promotion as they analyze programs for their efficiency within specific settings. Following each chapter, two professionals comment upon the program from differing perspectives. Case studies provide practical applications throughout the book. Settings for Health Promotion is important reading for practitioners in public health, nursing, and allied health fields as well as anyone interested in health promotion. </p>",
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