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                "name": "CT & MRI Pathology: A Pocket Atlas, Second Edition",
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                "description": "<p>***IF YOU WANT TO UPDATE THE INFORMATION ON YOUR TITLE SHEET, THEN YOU MUST UPDATE COPY IN THE \"PRODUCT INFORMATION COPY\" FIELD. COPY IN THE \"TIPSHEET COPY\" FIELD DOES NOT APPEAR ON TITLE SHEETS.***</p>\n\nPortable reference offers radiographic technologists, junior residents, medical students, primary care providers, and physical therapists quick access to high quality images and concise discussions of the 200 most common pathologies visualized on CT and MRI for use at the point of care.\n\n<p>Market / Audience<br/>\nPrimary Market: Radiologic Technologists (7,500+ new rad techs per year in the USA); book would be recommended in RadTech programs, and required when there is a CT/MRI Pathology course or specialty. This would also appeal to students prepping for the ARRT exam.</p>\n\n<p>Junior Residents and Medical Students (approx. 152,000 each year)<br/>\nPrimary Care Providers (MDs, PAs, NPs)<br/>\nPhysical Therapists</p>\n\n<p>About the Book<br/>\nCT & MRI Pathology: Second Edition is a portable reference of more than 200 common pathologies seen in CT and on MRI. It concisely reviews the pathology, etiology, signs and symptoms, imaging characteristics, treatment, and prognosis for each disease/disorder and includes crisp, high-quality images to accompany every discussion. New to the second edition are an additional 90 disease topics - bringing the total to 200, a new design, and 8 pages of color images.</p>\n\n<p>There have been a number of technological changes in this field in the past five years since the last edition published. We can now see images with thinner slices, multiple axis, and a transition away from nuclear medicine as CT and MRI technology has been enhanced. As an example, five years ago, 16-slice CT scans were the norm; now it's 64-slice - this is a higher resolution and allows for much better treatment and diagnosis. The new edition will include state of the art images for each pathology covered.</p>\n\n<p>Key Selling Features</p>\n\n 200 common pathologies seen on CT & MRI CD-ROM will contain 400 high-quality images, many unique to the CD. Organized by body system for easy reference.\n\nPortable for quick lookups at the point of care\n\n400+ state of the art CTs and MRIs with concise explanations of each pathology\n\nWritten by a radiographic technologist and a radiologist\n\n\n\n<p>About the Authors<br/>\nMichael L. Grey, MS, RT(R) (MR) (CT) is Assistant Professor of Radiologic Sciences at Southern Illinois University (Carbondale, IL). He actively teaches review courses for rad techs certifying in MR and CT.</p>\n\n<p>Jagan M. Ailinani, MD is a radiologist and formerly Clinical Professor of Radiology and Community medicine at Southern Illinois University (Carbondale, IL).</p>",
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                "description": "Comprehensive textbook for the documentation material required in all Physical Therapy programs. Physical Therapy is one of the fastest growing professions in the US; if they want to get paid by third parties, they need to have a solid understanding of documentation. This book covers every aspect of documentation including reimbursement and billing, coding, legal issues, PT and PTA communication, as well as utilization review and quality assurance.\n\n<p>Market / Audience<br/>\nPrimary market are the 30,000 PT students based in the US, attending 210 programs. Secondary market: 155,000 clinicians currently practicing.</p>\n\n<p>The primary market for this book, students, has grown by 33% since 2003, when the first edition was published.</p>\n\n<p>About the Book<br/>\nFrom exercise prescriptions to patient evaluations, insurance forms, billing, and much moreEffective Documentation for Physical Therapy Professionals is your best choice for learning when, what, and how to document. Included are every essential aspect of documentation and many sample documents.</p>\n\n<p>The easy-to-follow format gives you the professional guidelines, codes, and methodology you need to provide expert documentation.</p>\n\n<p>Key Selling Features</p>\n\n Includes all aspects of documentation including reimbursement and billing, coding, legal issues, PT-PT and PT-PTA communication, and utilization review/quality assurance.\n\nSample documentation content, forms, exercises and questions are provided as appropriate.\n\nUses current APTA terminology and all pertinent professional association regulations.\n\nIncludes SOAP guidelines and examples as well as standardized forms and assessment tools\n\nThe most up-to-date, comprehensive documentation book for Physical Therapy students and practitioners on the market. Contains plenty of examples and exercises to provide practical knowledge to users of the text.\n\n\n\n<p>Author Profiles<br/>\nEric Shamus, DPT, PhD, CSCS has taught national and international continuing education courses on Orthopeadics, Sports Medicine, and Manual Therapy, with a focus on documentation and reimbursement. He is presently a professor at Florida Gulf Coast University and works at an outpatient orthopedic facility in Fort Lauderdale.</p>\n\n<p>Debra F. Stern, PT, MSM, DBA  is an Associate Professor at Nova Southeastern University in Fort Lauderdale, FL. She serves as a clinical instructor with a focus on geriatrics, neuromuscular disorders, and also coordinates service learning experiences for the school's PT department. She received her BS in Physical Therapy from SUNY Buffalo, her MSM from Rollins College, and her DBAS at Nova Southeastern.</p>",
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