Product List
GET /services/catalog/products?format=api&page=70594
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No matter what kind of business you are in, there are insanely valuable lessons in this book!\"<br/>\n--Garr Reynolds, author of Presentation Zen and The Naked Presenter</p>\n\n<p> \"At its core, this book is not about Apple. It's about delivering the best experience possible.\" --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.</p>\n\n<p> \"An exciting resource for any business owner in any country who wants to reimagine the customer experience.\"<br/>\n--Loic Le Meur, CEO, LeWeb</p>\n\n<p> \"Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business.\"<br/>\n--Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction</p>\n\n<p> \"Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today.\"<br/>\n--Peter Steinlauf, Chairman, Edmunds</p>\n\n<p> \"This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. \"<br/>\n--Dan Roam, author of The Back of the Napkin and Blah Blah Blah </p>\n\n<p>Reinvent your business to deliver Apple-like customer satisfaction and profits</p>\n\n<p>In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.</p>\n\n<p>Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apples retail space and learning about Apples vision and philosophy. Using insights and data from these sources, he breaks down Apples customercentric model to provide an action plan with three distinct areas of focus:</p>\n\n Inspire Your Internal Customer with training, support, and communications that create a feedback loop for improving performance at every level\n\nServe Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell\n\nSet the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products\n\n\n\n<p>With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.</p>\n\n-", "author": "Carmine Gallo", "slug": "the-apple-experience-pb-583744-9780071793216-carmine-gallo", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071793216.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583744", "product_url": "/app/ecom/book/583744/the-apple-experience-pb-583744-9780071793216-carmine-gallo", "bisac_codes": [ "BUS018000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071793209", "EISBN13": "9780071793216", "EISBN10": "0071793216" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795362" } } } }, { "type": "Product", "id": "00010000583743", "attributes": { "name": "The Ultimate Guide to Choosing a Medical Specialty, Third Edition", "subtitle": "", "description": "<p>You owe it to yourself to read this book before you choose a medical specialty!</p>\n\n<p>The Ultimate Guide to Choosing a Medical Specialty, 3rd edition delivers a well-researched, insiders look at the complex issues medical students face when choosing a medical specialty. Supported by first-hand knowledge, useful facts and statistics plus the authors personal experience and gut-level reports from current residents -- this unique guide provides everything necessary to compare specialties and make a confident decision.</p>\n\n<p>The Ultimate Guide to Choosing a Medical Specialty, 3rd edition is divided into two sections: Part 1 Planning Your Medical Career delves into the main issues surrounding the choice of your medical specialty. These twelve chapters provide everything you need to begin making this major decision from how to research each specialty to how to apply for residency. Part 2 Specialty Profiles features chapters devoted to each of the 20 major specialties. It provides important information such as the latest salary information, employment data, and match statistics.</p>\n\n<p>Features:</p>\n\n An insiders look at different areas of medicine -- with specialty chapters written by physicians just out of residency training\n\nCandid and revealing descriptions of each specialty\n\nProfiles of the major specialties, including those to which you may have had little exposure, such as radiation oncology\n\nA concise, up-to-date guide to the residency application and matching process\n\nA chapter with valuable advice to help you maximize your success in obtaining a residency position in each field\n\nUpdated to include alternative career paths for MDs, such as laboratory science, the military, MD/MBA, and MD/JD", "author": "Brian Freeman", "slug": "the-ultimate-guide-to-choosing-a-medical-specialty-third-edition-583743-9780071790284-brian-freeman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071790284.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583743", "product_url": "/app/ecom/book/583743/the-ultimate-guide-to-choosing-a-medical-specialty-third-edition-583743-9780071790284-brian-freeman", "bisac_codes": [ "MED086000", "0617" ], "items_count": null, "identifiers": { "ISBN13": "9780071790277", "EISBN13": "9780071790284", "EISBN10": "0071790284" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791100" } } } }, { "type": "Product", "id": "00010000583742", "attributes": { "name": "Pharmacology PreTest Self-Assessment and Review 14/E", "subtitle": "", "description": "<p>PreTest is the closest you can get to seeing the test before you take it!</p>\n\n<p>500 USMLE-type questions and answers!</p>\n\n<p>Great for course review and the USMLE Step 1, Pharmacology PreTest asks the right questions so youll know the right answers. Youll find 500 clinical-vignette style questions and answers along with complete explanations of correct and incorrect answers. The content has been reviewed by students who recently passed their exams, so you know you are studying the most relevant and up-to-date material possible. No other study guide targets what you really need to know in order to pass like PreTest!</p>", "author": "Marshal Shlafer", "slug": "pharmacology-pretest-self-assessment-and-review-14e-583742-9780071791472-marshal-shlafer", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071791472.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583742", "product_url": "/app/ecom/book/583742/pharmacology-pretest-self-assessment-and-review-14e-583742-9780071791472-marshal-shlafer", "bisac_codes": [ "MED086000", "0617" ], "items_count": null, "identifiers": { "ISBN13": "9780071791465", "EISBN13": "9780071791472", "EISBN10": "0071791477" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761905" } } } }, { "type": "Product", "id": "00010000583741", "attributes": { "name": "Roadmap to Postgraduate Training in Pharmacy", "subtitle": "", "description": "<p>A must read for every pharmacy student</p>\n\n Market: Pharmacy students (35,000)\n\n Experts in the field discuss residency, fellowships, and additional degrees\n\n\n\n<p>Related McGraw-Hill Title:<br/>\nFreeman: The Ultimate Guide To Choosing a Medical Specialty<br/>\n978-0-07-145713-2 * 0-07-145713-5 * Paperback * $35.00MD</p>", "author": "P. Brandon Bookstaver, Celeste N. Rudisill- Caulder, Kelly M. Smith, April D. Quidley", "slug": "roadmap-to-postgraduate-training-in-pharmacy-583741-9780071801294-p-brandon-bookstaver-celeste-n-rudisill-caulder-kelly-m-smith-april-d-quidley", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071801294.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583741", "product_url": "/app/ecom/book/583741/roadmap-to-postgraduate-training-in-pharmacy-583741-9780071801294-p-brandon-bookstaver-celeste-n-rudisill-caulder-kelly-m-smith-april-d-quidley", "bisac_codes": [ "MED071000", "0618" ], "items_count": null, "identifiers": { "ISBN13": "9780071788755", "EISBN13": "9780071801294", "EISBN10": "0071801294" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790300" } } } }, { "type": "Product", "id": "00010000583740", "attributes": { "name": "PeopleSoft PeopleTools Data Management and Upgrade Handbook", "subtitle": "", "description": "<p>Master Oracles PeopleSoft PeopleTools Data Administration and Upgrade Toolset</p>\n\n<p>Maximize data integrity, maintain peak application performance, and keep your PeopleSoft environment up to date. PeopleSoft PeopleTools Data Management and Upgrade Handbook explains the latest techniques and provides best practices, case studies, and programming examples. Find out how to develop and deploy data mover scripts, audit database health, apply patches, and generate project comparison reports. This Oracle Press guide offers thorough coverage of Oracles PeopleSoft life cycle management tools.</p>\n\n Understand PeopleSoft PeopleTools architecture\n\nManage metadata using PeopleSoft Application Designer\n\nCreate and execute PeopleSoft Data Mover scripts\n\nLearn how to use PeopleSoft Data Archive Manager Read best practices for applying updates, patches, and fixes\n\nImplement PeopleSoft change control features\n\nBuild automated functional tests\n\nPlan and execute application and platform upgrades", "author": "Paula Dean, Jim J. Marion", "slug": "peoplesoft-peopletools-data-management-and-upgrade-handbook-583740-9780071787932-paula-dean-jim-j-marion", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071787932.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583740", "product_url": "/app/ecom/book/583740/peoplesoft-peopletools-data-management-and-upgrade-handbook-583740-9780071787932-paula-dean-jim-j-marion", "bisac_codes": [ "COM021040", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071787925", "EISBN13": "9780071787932", "EISBN10": "0071787933" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796422" } } } }, { "type": "Product", "id": "00010000583739", "attributes": { "name": "Rudolphs Pediatrics Self-Assessment and Board Review", "subtitle": "", "description": "Add the authority of Rudolph's Pediatrics to your Pediatric Board Examination review!\n\n<p>Rudolph's Pediatrics Self-Assessment and Board Review is a fast, efficient, and engaging way for you to incorporate the contents of Rudolph's Pediatrics into your board preparation. This powerful study guide delivers more than 1,500 questions that focus on epidemiology, pathophysiology, presenting symptoms, clinical decision making, therapeutics, and prognosis of different pediatric disorders. Concise answer explanations illustrate key points and include references to pertinent sections in Rudolph's Pediatrics for more in-depth coverage of the topic. You'll find everything you need in one comprehensive review: questions, referenced answers, full-color illustrations, and the expertise of the field's leading text.</p>\n\n<p>FEATURES</p>\n\n More than 1,500 multiple-choice questions with fully explained answers referenced to Rudolph's Pediatrics, Twenty-Second Edition\n\nAn emphasis on important clinical issues\n\nAn organization that simulates Rudolph's Pediatrics to facilitate side-by-side study\n\nNumerous full-color images to test your visual diagnostic skills\n\nDesigned to help you quickly assess your knowledge and remediate areas of weakness\n\nValuable for certification/recertification or as a clinical refresher", "author": "Michael deCastro Cabana", "slug": "rudolphs-pediatrics-self-assessment-and-board-review-583739-9780071781107-michael-decastro-cabana", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071781107.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583739", "product_url": "/app/ecom/book/583739/rudolphs-pediatrics-self-assessment-and-board-review-583739-9780071781107-michael-decastro-cabana", "bisac_codes": [ "MED069000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071781091", "EISBN13": "9780071781107", "EISBN10": "0071781102" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793155" } } } }, { "type": "Product", "id": "00010000583738", "attributes": { "name": "Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War", "subtitle": "The New Economic Strategy for Winning the Capitalist Cold War", "description": "<p>Praise for Strategic Capitalism</p>\n\n<p>Richard DAveni understands that managing competition between the United States and Chinaand their quite different forms of capitalismwill occupy leaders on both sides of the Pacific for decades to come and will shape the first half of the 21st century more than any other factor. This book is a welcome addition to a vitally important debate.<br/>\nIan Bremmer, president of Eurasia Group and author of Every Nation for Itself</p>\n\n<p>Understanding the pluses and minuses of modern capitalism, in more than a sloganeering way, is the great challenge for corporations and for government from North America to Europe to East Asia. Strategic Capitalism is a valuable contribution to clear thinking about this imperative.<br/>\nJames Fallows, The Atlantic, and author of China Airborne</p>\n\n<p>Professor DAveni is a business provocateur extraordinaire. He tells you the straight scoop and will never cave to conventional wisdom unless there is proof that it is right. Strategic Capitalism is another example of DAvenis ability to synthesize a complex topic down to its key elements.<br/>\nBill Achtmeyer, Founder, Chairman, and Managing Partner of The Parthenon Group</p>\n\n<p>The Capitalist Cold War Has Begun</p>\n\n<p>The United States and its economic allies are under attack by a force unlike any they have ever faced. China and other emerging nations are competing for markets around the world using their own versions of capitalismand, thus far, they are winning handily.</p>\n\n<p>In Strategic Capitalism, one of the worlds leading authorities on global business strategy, Richard DAveni, describes how the economic cold war began, how it is being played out now, and how the West can change the course of events in its favor.</p>\n\n<p>Brilliantly conceivedand sure to ignite passions on both sides of the political aisleStrategic Capitalism calls for an end to the economic idealism that dominates the national dialog. It also calls for a cold, hard focus on reality, which is this: government-managed capitalist systems consistently outmaneuver and outperform the traditional laissez-faire capitalism of the West.</p>\n\n<p>With refreshing levels of thoroughness, knowledge, and detachment, DAveni describes the competitive landscape today. These are the facts:</p>\n\n The worlds best competitorswith China in the leadhave adopted elements of managed capitalism, in which government and businesses work together toward a single aim.\n\nChinas objective is clearto displace the United States as the worlds economic leader by becoming the global rule maker.\n\nIf the West does not act soon, it stands to lose everything it holds most dear: financial prosperity, economic freedom, geopolitical power, national security, and even democratic values.\n\n\n\n<p>This is disruptive innovation on a global scale. But instead of companies using breakthrough products and brands to gain market share, nations are devising game-changing economic systems to seize influence overand beyondthe global economy.</p>\n\n<p>Bleak as the situation may be, DAveni contends that the West can reverse the trends currently tilting the global balance of power.</p>\n\n<p>In order to meet the challenges of the future, America must revisit long-held assumptions about economics and economies, seriously consider radical alternative policies, and embrace the concept of Strategic Capitalism.</p>", "author": "Richard Anthony D'Aveni", "slug": "strategic-capitalism-the-new-economic-strategy-for-winning-the-capitalist-cold-war-583738-9780071781176-richard-anthony-daveni", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071781176.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583738", "product_url": "/app/ecom/book/583738/strategic-capitalism-the-new-economic-strategy-for-winning-the-capitalist-cold-war-583738-9780071781176-richard-anthony-daveni", "bisac_codes": [ "BUS069000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071781169", "EISBN13": "9780071781176", "EISBN10": "007178117X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793450" } } } }, { "type": "Product", "id": "00010000583737", "attributes": { "name": "Infectious Diseases A Clinical Short Course 3/E", "subtitle": "", "description": "LEARN THE PRINCIPLES OF CLINICAL INFECTIOUS DISEASES IN JUST THIRTY DAYS\n\n<p>Infectious Diseases: A Clinical Short COURSE is a concise overview of this important field designed to help the busy physician, medical student, nurse practitioner, and physician assistant to understand, diagnose, and treat common infectious diseases. This unique self-instruction book is organized by system/region as opposed to pathogenssimulating how common pathogens and disorders would be encountered in rounds or in practice.</p>\n\n<p>By indicating the number of days that should be allotted to the study of each chapter, the author has created a schedule for completion of each lesson. A wide array of tables that summarize the methods of clinical assessment, anti-infective agent doses, and drug toxicities--facts that do not require memorization, but do need to be referred to when caring for patients--facilitate this condensed learning schedule. There is no better resource for learning to associate pathogens with the corresponding impact on patients than Infectious Diseases.</p>\n\n<p>FEATURES</p>\n\n Key Points summarize the most important facts when managing each infection and facilitate board review\n\nGuiding Questions begin each chapter\n\nAn estimate of the potential severity of each disease gives you a sense of how quickly you should initiate treatment\n\nNumerous case examples highlight real-world clinical application of the content\n\nDozens of color plates depict major pathogens\n\nAll chapters have been updated to reflect the most current treatment and diagnostic guidelines from the Infectious Diseases Society of America\n\nNEW! Antibiograms for each major antibiotic class provide a visual depiction of the spectrum of each individual antibiotic; a table listing the most commonly used outpatient antibiotics and their dosing; and much more", "author": "Frederick S. Southwick", "slug": "infectious-diseases-a-clinical-short-course-3e-583737-9780071789264-frederick-s-southwick", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071789264.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583737", "product_url": "/app/ecom/book/583737/infectious-diseases-a-clinical-short-course-3e-583737-9780071789264-frederick-s-southwick", "bisac_codes": [ "MED045000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071789257", "EISBN13": "9780071789264", "EISBN10": "007178926X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790656" } } } }, { "type": "Product", "id": "00010000583736", "attributes": { "name": "Abnormal Returns: Winning Strategies from the Frontlines of the Investment Blogosphere", "subtitle": "", "description": "<p>A smart, back-to-the-basics approach for generating abnormally high returns</p>\n\n<p>Turn the TV on and youll hear a chorus of voices telling you where, when, why, and how to invest your money. Founder and editor of the popular investing blog Abnormal Returns Tadas Viskanta has some advice: Dont listen to them. The truth is, all that noise will just confuse you.</p>\n\n<p>In Abnormal Returns, Viskanta reveals the simple truths about fixed income investing, risk management, portfolio management, global investing, ETFs, and active investing. In no time, youll have the knowledge you need to address your portfolio issues with skill and confidence.</p>\n\n<p>Prices are low and access to quality information is more abundant than ever. Now is the time to kick your investing into high gear with Abnormal Returns.</p>", "author": "Tadas Viskanta", "slug": "abnormal-returns-winning-strategies-from-the-frontlines-of-the-investment-blogosphere-583736-9780071787116-tadas-viskanta", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071787116.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583736", "product_url": "/app/ecom/book/583736/abnormal-returns-winning-strategies-from-the-frontlines-of-the-investment-blogosphere-583736-9780071787116-tadas-viskanta", "bisac_codes": [ "BUS090030", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071787109", "EISBN13": "9780071787116", "EISBN10": "0071787119" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795605" } } } }, { "type": "Product", "id": "00010000583735", "attributes": { "name": "The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store", "subtitle": "", "description": "<p>Praise for The IKEA Edge</p>\n\n<p>A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.<br/>\nMichael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001</p>\n\n<p>With Anders Dahlvigs recommendations, we could solve many of the worlds problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool.<br/>\nGordon Roddick, cofounder of The Body Shop</p>\n\n<p>The IKEA Edge is a fascinating case study of an entrepreneurial companys growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a good, value-driven company and managing for profit. Anders Dahlvig proves it can be done.<br/>\nAntonia Axson Johnson, Chairperson, Axel Johnson AB</p>\n\n<p>About the Book:</p>\n\n<p>With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the worldall while maintaining its reputation as one of the worlds best corporate citizens.</p>\n\n<p>In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and badby combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together.</p>\n\n<p>The IKEA Edge serves as an expansive case study for doing good business while being a good business. Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long termfour principles that can be applied in any business, in any industry. social and business agendaand it continues to grow, even during the worst global recession in history. In a time when the publics trust of business has hit bottom, such an approach to business is more critical than ever.</p>\n\n<p>A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.</p>", "author": "Anders Dahlvig", "slug": "the-ikea-edge-building-global-growth-and-social-good-at-the-worlds-most-iconic-home-store-583735-9780071777643-anders-dahlvig", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071777643.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583735", "product_url": "/app/ecom/book/583735/the-ikea-edge-building-global-growth-and-social-good-at-the-worlds-most-iconic-home-store-583735-9780071777643-anders-dahlvig", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071777650", "EISBN13": "9780071777643", "EISBN10": "0071777644" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761708" } } } }, { "type": "Product", "id": "00010000583734", "attributes": { "name": "Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most", "subtitle": "", "description": "<p>B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the worldusing the very process outlined in this book.<br/>\nBERT JACOBS, chief executive optimist, The Life is good Company</p>\n\n<p>B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain highly profi table brand lovers rather than stalk new customers, then carefully read this book. B.J. wisely outlines why this is vital and importantly, how to actually do it in todays marketplace!<br/>\nDARRYL DC COBBIN, president, Brand Positioning Doctors, and former VP of Marketing, 20th Century Fox</p>\n\n<p>Customers First tells the truth. I got a shiver up my back reading this book: What if my competitors read this and follow B.J.s advice? I dont care what size business you run, you could and should do exactly as this book instructs. As I was reading, I kept thinking of ways to get my customers to tell me how to be better.<br/>\nDAVID RATNER, owner, Daves Soda and Pet City</p>\n\nMASTER THE SCIENCE OF MARKET DOMINATION...\n\n<p>Brand Lovers are the best of your best customers. They power Harley-Davidson to the top of the enthusiast motorcycle market; theyre the core of Apples dominant position in portable devices; and theyre the reason why no other premium grocery chain can take a bite out of Whole Foods market share.</p>\n\n<p>Customers First, by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through Brand Modeling, the objective and scientific analysis of your organizations performance across a wide range of situations. An accurate Brand Model will arm you with hard data to pinpoint and engage your brands most passionate customersand give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your businesss DNA to help you build an unbeatable competitive advantage.</p>\n\nThrough examples of real-world success storiesamong them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlinesand a detailed sample case study that shows effective Brand Modeling practices in action, Customers First delivers strategic insights and proven techniques for you to: Differentiate your products in ways that are meaningful to your best customers\n\nDrive growth by creating brand extensions that are a natural fit with your existing products\n\nSignificantly improve marketing ROI by avoiding customers not interested in your brand\n\nVisually and verbally communicate brand values that resonate with your best customers\n\n\n\n<p>Brand Modeling evolves the current state of marketing to a new level of sophistication. In Customers First, B.J. Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding (and pleasing) your most valuable ally in the battle for market dominance: The Brand Lover.</p>\n\n<p>B.J. BUENO is founder and managing partner of The Cult Branding Company, the premiere Brand Modeling and consumer insight research firm. He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers.</p>", "author": "Bolivar J. 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The reserve status is in doubt in a post financial crisis era but alternatives are lacking. . . . This book is a great guide on how the global currency system is morphing into apotential new standard, but not without the necessary volatility.\"Ben Emons, Senior Vice President, Portfolio Manager, PIMCO</p>", "author": "Sara Eisen", "slug": "currencies-after-the-crash-the-uncertain-future-of-the-global-paper-based-currency-system-583732-9780071784894-sara-eisen", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071784894.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583732", "product_url": "/app/ecom/book/583732/currencies-after-the-crash-the-uncertain-future-of-the-global-paper-based-currency-system-583732-9780071784894-sara-eisen", "bisac_codes": [ "BUS036000", "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071784887", "EISBN13": "9780071784894", "EISBN10": "0071784896" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762868" } } } }, { "type": "Product", "id": "00010000583731", "attributes": { "name": "McGraw-Hills Conquering GMAT Verbal and Writing, 2nd Edition", "subtitle": "", "description": "<p>Get the score you want on the GMAT Verbal and Writing sections!</p>\n\n<p>McGraw-Hill's Conquering GMAT Verbal and Writing offers you intensive review for every type of GMAT verbal question and for the GMAT writing section. 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Stragegies for supporting, testing, and tuning your application are also covered in this comprehensive Oracle Press guide.</p>\n\n Establish objectives and develop an effective rollout plan \n\nSet up and customize Oracle Hyperion Financial Management\n\nCreate rules using VBScript and the Calculation Manager feature of Oracle Hyperion Foundation Services\n\nLoad, test, and reconcile your data with Oracle Data Integrator and Oracle Hyperion Financial Data Quality Management\n\nDesign, update, and distribute Web-based business reports\n\nIntegrate content from Microsoft Excel, Word, and PowerPoint using SmartView\n\nWork with the Lifecycle Management feature of Oracle Hyperion Foundation Services\n\nIdentify and resolve performance, design, and capacity problems", "author": "Peter Fugere", "slug": "oracle-hyperion-financial-management-tips-and-techniques-583730-9780071770453-peter-fugere", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071770453.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583730", "product_url": "/app/ecom/book/583730/oracle-hyperion-financial-management-tips-and-techniques-583730-9780071770453-peter-fugere", "bisac_codes": [ "COM084010", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071770446", "EISBN13": "9780071770453", "EISBN10": "0071770453" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762174" } } } }, { "type": "Product", "id": "00010000583729", "attributes": { "name": "QuickBooks 2012 The Official Guide", "subtitle": "", "description": "The only official guide to the #1 bestselling financial software\n\n<p>Packed with insider tips and expert advice, QuickBooks 2012: The Official Guide shows you how to set up a comprehensive, well-organized small business financial management system with ease! Find out the most effective methods for accomplishing essential business tasks and customizing QuickBooks for your needs.</p>\n\n<p>Fully endorsed by Intuit, makers of QuickBooks, this official guide provides best practices for tracking finances, managing payroll, processing invoices, controlling inventory, managing sales and expenses, and maximizing the software's features. Run an efficient and successful small business using the proven techniques and time-saving shortcuts inside this authoritative guide to QuickBooks 2012.</p>\n\n Configure and customize QuickBooks for your business\n\nAvoid common mistakes\n\nEnter transactions quickly and accurately\n\nManage accounts payable and receivable\n\nSet up and manage inventory\n\nTrack employee hours and manage payroll\n\nUse Online Banking\n\nReconcile bank accounts\n\nSet up and manage budgets\n\nCreate standard and customized business reports\n\nMake key business decisions with confidence\n\n\n\n<p>Leslie Capachietti, MBA, is a nationally recognized speaker and trainer for Intuit and the Principal of Automated Financial Solutions, an accounting systems consulting firm located in the Boston area. She has been supporting small business owners across the U.S. for more than 15 years, helping them gain control of their financial operations using QuickBooks software. 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The laws of thermodynamics are discussed with emphasis on their real-world applications.</p>\n\n<p>This comprehensive resource clearly presents the flow-governing equations of fluid mechanics, including those of mass, linear momentum, and energy conservation. Flow behavior through turbomachinery components is also addressed. The three modes of heat transfer--conduction, convection, and radiation--are described along with practical applications of each.</p>\n\n<p>Thermal Science covers:</p>\n\n Properties of pure substances and ideal gases\n\nFirst and second laws of thermodynamics\n\nEnergy conversion by cycles\n\nPower-absorbing cycles\n\nGas power cycles\n\nFlow-governing equations\n\nExternal and internal flow structures\n\nRotating machinery fluid mechanics\n\nVariable-geometry turbomachinery stages\n\nPrandtl-Meyer flow\n\nInternal flow, friction, and pressure drop\n\nFanno flow process for a viscous flow field\n\nRayleigh flow\n\nHeat conduction and convection\n\nHeat exchangers\n\nTransfer by radiation\n\n\n\n<p>Instructor material available for download from companion website</p>", "author": "Erian A. 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Using clear, compelling language, the book's presentation makes it easy to absorb the content and integrate it as you learn the physiology of other bodily systems. 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