Product List
GET /services/catalog/products?format=api&page=70590
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Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them.</p>\n\n<p>Sharing insider details from Rapp Collins's breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over.</p>\n\n<p>You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you'll learn how to:</p>\n\n Implement your relationship marketing program in four phases: strategic analysis, planning, implementation, and control\n\nUtilize databases to gather individualized information and create targeted messages\n\nCreate specific campaigns that are relevant to different segments of consumers\n\nMeasure marketing campaign results with ROI calculation models\n\nDevelop practices that will continuously improve ROI\n\n\n\n<p>Rounding out this invaluable guide are illuminating case studies of numerous national and international brands that successfully used relationship marketing to meet their communication needs. Customer Obsession is the definitive roadmap for all businesses that want to achieve the maximum return for their marketing investments.</p>", "author": "Abaete de Azevedo, Ricardo Pomeranz", "slug": "customer-obsession-how-to-acquire-retain-and-grow-customers-in-the-new-age-of-relationship-marketing-583979-9780071641463-abaete-de-azevedo-ricardo-pomeranz", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071641463.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583979", "product_url": "/app/ecom/book/583979/customer-obsession-how-to-acquire-retain-and-grow-customers-in-the-new-age-of-relationship-marketing-583979-9780071641463-abaete-de-azevedo-ricardo-pomeranz", "bisac_codes": [ "BUS043040", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071497046", "EISBN13": "9780071641463", "EISBN10": "0071641467" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791249" } } } }, { "type": "Product", "id": "00010000583978", "attributes": { "name": "2011: Trendspotting for the Next Decade", "subtitle": "", "description": "<p>A better time for your business starts in the next decade.</p>\n\n<p>Are you ready?</p>\n\n<p>In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.</p>\n\n<p>Sometimes you see a business evolve and think, I wish I'd thought of that. With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 short-short chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:</p>\n\n Read the signs\n\nInfluence the trends\n\nEmbrace new and reject stodgy\n\nAnticipate change\n\nAsk experts the right questions\n\nSeek out visionaries and snub fakers\n\nSeparate the trends from fads\n\nUse technology-for everything\n\nCash in on being ahead of the competition!\n\n\n\n<p>2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.</p>\n\n<p>Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.</p>\n\n<p>Because this is your life...in 2011.</p>", "author": "Richard Laermer", "slug": "2011-trendspotting-for-the-next-decade-583978-9780071641470-richard-laermer", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071641470.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583978", "product_url": "/app/ecom/book/583978/2011-trendspotting-for-the-next-decade-583978-9780071641470-richard-laermer", "bisac_codes": [ "BUS043000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071497275", "EISBN13": "9780071641470", "EISBN10": "0071641475" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791818" } } } }, { "type": "Product", "id": "00010000583977", "attributes": { "name": "The Compensation Handbook", "subtitle": "", "description": "<p>The Perennial Favorite of HR Professionals Seeking the Most Current, Insightful Reference in the Field</p>\n\n<p>For over thirty-five years, human resources and management professionals have been turning to a single source for the most astute and up-to-date commentary about the state of the industry-The Compensation Handbook. Composed of one-hundred percent brand-new material from more than sixty authorities in the field, this fully updated edition provides direct insight into the most critical issues compensation and human resources professionals face today.</p>\n\n<p>Among the many human-capital topics covered are new reward strategies for attracting and retaining highly qualified employees from America's fast-draining talent pool; addressing the mass retirement of baby boomers-the decade's most vexing HR problem; and responding to the varying needs and desires of a multicultural, multi-generational workforce ranging from the over-sixty traditionalists to the new Millennials. The Compensation Handbook illustrates how employee compensation addresses these and many other critical topics, including:</p>\n\nUnwrapping the riddle of employee pay\n\nCreating a total reward strategy\n\nEffectively using competency based pay\n\nUtilizing the most effective approaches to broadbanding\n\nApplying the best performance management practices\n\nDemystifying CEO pay\n\nCreating team-based incentives for strong outcomes\n\nRationalizing board compensation\n\nApplying a solid program for addressing work-life issues\n\nDesigning compensation systems that support talent management strategies\n\n\n\n<p>Never before has such dramatic changes in the workforce occurred as rapidly as they are today. With economies stretching around the globe and the recent rise of foreign financial giants, among numerous other radical changes in business and industry, those in the field of human resources and compensation are faced with an entirely new catalog of concerns. This long-time industry staple contains all the methods, tools, and diagnostics you'll need to navigate the maze.</p>\n\n<p>Packed with the most comprehensive and insightful information you'll find anywhere, The Compensation Handbook offers not only straightforward answers to specific problems, but also provides a firm foundation for solving issues unique to your company.</p>", "author": "Lance A. 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Buying and owning a boat involves one baffling decision after another. Yet informed, impartial guidance is almost impossible to find--until now, that is.</p>\n\n<p>This essential manual provides a method to the madness of boat buying and ownership, plotting a straight course through an ocean of confusion while it answers such questions as:</p>\n\nWhy fractional ownership often makes sense\n\nHow to avoid buying a boat you'll never use\n\nHow to identify the Goldilocks boat--not too big, not too small\n\nHow to choose a powering option\n\nHow to negotiate the best deal on any boat-new or used\n\nHow to be your own surveyor, and why even a new boat may need a professional survey\n\nWhy you should finance your boat even if you have the cash, and where to find the best loans\n\nHow to calculate the total cost of ownership before you buy!", "author": "Robert J. 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Benchmarks are excellent evaluators, but the failure to choose the right investing performance benchmark often leads to bad decisions or inaction, which inevitably results in lost profits.</p>\n\n<p>The first book of its kind, Portfolio Performance Measurement and Benchmarking is a complete guide to benchmarks and performace evaluation using benchmarks. In one inclusive volume, readers get foundational coverage on benchmark construction, as well as expert insight into specific benchmarks for asset classes and investment styles.</p>\n\n<p>Starting with the basicssuch as return calculations and methods of dealing with cash flowsthis thorough book covers a wide variety of performance measurement methodologies and evaluation techniques before moving into more technical material that deconstructs both the creation of indexes and the components of a desirable benchmark.</p>\n\n<p>Portfolio Performance Measurement and Benchmarking provides detailed coverage of benchmarks for:</p>\n\n U.S. equities\n\nGlobal and international equities\n\nFixed income\n\nReal estate\n\n\n\n<p>The team of renowned authors offers illuminating opinions on the philosophy and development of equity indexes, while highlighting numerous mechanical problems inherent in building benchmarks and the implications of each one.</p>\n\n<p>Before you make your next investment, be certain your return will be worth the risk with Portfolio Performance Measurement and Benchmarking.</p>", "author": "Jon A. Christopherson, David R. Carino, Wayne E. 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It tells you what's up, who's down, and which schools are best for you.</p>\n\n<p>PARENTS:</p>\n\n<p>This book tells you how much it costs-and if it's all worth it.</p>\n\n<p>Based on BusinessWeek's famous rating system, this at-a-glance guide will save you hours of research on undergraduate business schools. It answers all your questions, including</p>\n\n<p>What's It Worth?</p>\n\n<p>Job stats and salaries of recent grads</p>\n\n<p>What's the Cost? </p>\n\n<p>Not just tuition: books, food, everything</p>\n\n<p>Is It the Right Fit? </p>\n\n<p>The best schools for overachievers, slackers, and strong test-takers</p>\n\n<p>Do I Have What It Takes? </p>\n\n<p>The SAT and ACT scores schools are looking for</p>\n\n<p>With Web links, phone numbers, application requirements, and visitor info, this guide is all you need to get into your school of choice-and get on the fast track for life.</p>", "author": "Geoff Gloeckler", "slug": "businessweek-fast-track-best-undergraduate-b-schools-583974-9780071590426-geoff-gloeckler", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071590426.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583974", "product_url": "/app/ecom/book/583974/businessweek-fast-track-best-undergraduate-b-schools-583974-9780071590426-geoff-gloeckler", "bisac_codes": [ "BUS024000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071496544", "EISBN13": "9780071590426", "EISBN10": "0071590420" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795783" } } } }, { "type": "Product", "id": "00010000583973", "attributes": { "name": "Pediatric Epilepsy", "subtitle": "", "description": "Market: Neurologists and pediatricians\n\n Diagnostic and treatment algorithms appear throughout\n\n Includes sections on comorbidities and monotherapy vs. polytherapy", "author": "Michael Duchowny, Helen Cross, Alexis Arzimanoglou", "slug": "pediatric-epilepsy-583973-9780071641326-michael-duchowny-helen-cross-alexis-arzimanoglou", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071641326.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583973", "product_url": "/app/ecom/book/583973/pediatric-epilepsy-583973-9780071641326-michael-duchowny-helen-cross-alexis-arzimanoglou", "bisac_codes": [ "MED069000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071496216", "EISBN13": "9780071641326", "EISBN10": "0071641327" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794013" } } } }, { "type": "Product", "id": "00010000583972", "attributes": { "name": "The Ultimate Italian Review and Practice", "subtitle": "", "description": "Review + Practice = Confident Communication in Italian!\n\n<p>Focused on the needs of advanced beginners to advanced students, The Ultimate Italian Review and Practice will transform the way you look at Italian grammar--from a set of easily forgotten rules to stepping stones toward accurate and confident communication. Combining concise review with extensive practice, this book provides the ultimate way to polish your Italian-language skills.</p>\n\n<p>The Ultimate Italian Review and Practice offers:</p>\n\nClear, concise explanations of all the grammar topics, illustrated with examples from everyday life\n\nMore than 350 exercises with an answer key to help you master Italian grammar and vocabulary\n\nVocabulary boxes providing the terms and expressions that will increase your ability to express yourself\n\nCultural notes enhancing the effectiveness of the grammar exercises while acquainting learners with contemporary Italy\n\n\n\n<p>Expand your knowledge of grammar parts such as:<br/>\nThe present tense of irregular verbs * Passato prossimo * Gerunds * Gender of nouns * The pronoun ne * Possessive adjectives * Prefixes * Cardinal numbers * Imperatives * and much more</p>", "author": "David M. 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Oracle Streams 11g Data Replication explains how to set up and administer a unified enterprise data sharing infrastructure. Learn how to capture, propagate, and apply database changes, transform data, and handle data conflicts. Monitoring, optimizing, and troubleshooting techniques are also covered in this comprehensive volume.</p>\n\n Understand Oracle Streams components and architecture\n\nGain in-depth knowledge about capturing, propagating, and applying data manipulation language (DML) and data definition language (DDL) changes\n\nLearn how to access and modify the contents of Logical Change Records\n\nBuild custom procedures for data transformations\n\nConfigure Oracle Streams replication for the database, schemas, and tables\n\nTune Oracle Streams performance for improved throughput\n\nManage and monitor Oracle Streams using Oracle Enterprise Manager Grid Control\n\nLearn from several practical examples and scripts", "author": "Kirtikumar Deshpande", "slug": "oracle-streams-11g-data-replication-583970-9780071759120-kirtikumar-deshpande", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071759120.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583970", "product_url": "/app/ecom/book/583970/oracle-streams-11g-data-replication-583970-9780071759120-kirtikumar-deshpande", "bisac_codes": [ "COM021040", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071496643", "EISBN13": "9780071759120", "EISBN10": "0071759123" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762407" } } } }, { "type": "Product", "id": "00010000583969", "attributes": { "name": "Compliance Management for Public, Private, or Non-Profit Organizations", "subtitle": "", "description": "<p>In todays business climate, accountability, transparency, and a high regard for laws, regulations, and ethical conduct is as much a part of how an organization manages its affairs as its primary mission and operations. Compliance Management for Public, Private, or Nonprofit Organizations is a complete, hands-on guide to implementing strategies and techniques for developing, managing, and improving the compliance function of any organization.</p>\n\n<p>Author Michael G. Silverman is a corporate expert in strategic planning, program management, compliance, risk assessment, and policy development. In Compliance Management for Public, Private, or Nonprofit Organizations, he presents a comprehensive treatment of the subject by examining the traditional compliance issues associated with laws and regulations, as well as matters surrounding ethical behavior, organizational structure, technology, administration, and risk management.</p>\n\n<p>From establishing compliance goals and managing education and training programs to operating a whistle-blowing program and addressing staffing and budgeting requirements, this practical resource covers everything compliance officers and risk and organizational managers need to know, including:</p>\n\n Where and how to establish a compliance program within an organization\n\nThe critical skills and expertise for maintaining an effective compliance program\n\nPros and cons of making a compliance program a part-time function of an organization\n\nHow to deliver bad news to senior managementand survive\n\n\n\n<p>Compliance Management for Public, Private, or Nonprofit Organizations includes a wealth of examples that illustrate the real-world applications of critical strategies and techniques for using the board of directors and senior management to promote compliance, reduce employee and management barriers to compliance, conduct in-depth risk assessment and compliance audits, and more.</p>", "author": "Michael G. Silverman", "slug": "compliance-management-for-public-private-or-non-profit-organizations-583969-9780071642866-michael-g-silverman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071642866.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583969", "product_url": "/app/ecom/book/583969/compliance-management-for-public-private-or-non-profit-organizations-583969-9780071642866-michael-g-silverman", "bisac_codes": [ "BUS008000", "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071496407", "EISBN13": "9780071642866", "EISBN10": "0071642862" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021760694" } } } }, { "type": "Product", "id": "00010000583968", "attributes": { "name": "The Inside Advantage (PB)", "subtitle": "The Strategy that Unlocks the Hidden Growth in Your Business", "description": "<p>Be the Driving Force Behind Your Company's Growth</p>\n\n<p>Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.</p>\n\n<p>This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestle, and L'Oreal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.</p>\n\n<p>Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.</p>\n\n<p>Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.</p>\n\n<p>Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.</p>", "author": "Robert H. 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Now, this bible for long-term investing continues its tradition with a fourth edition featuring updated, revised, and new material that will keep you competitive in the global market and up-to-date on the latest index instruments.</p>\n\n<p>Wharton School professor Jeremy Siegel provides a potent mix of new evidence, research, and analysis supporting his key strategies for amassing a solid portfolio with enhanced returns and reduced risk. 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