Product List
GET /services/catalog/products?format=api&page=70585
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Modern structural design methods applicable to buildings and other structures, such as roof systems and various types of bridges, are presented. Details on the design of members--beams, columns, and tension components--and of bolted and welded connections are also covered. Featuring contributions from renowned engineering experts, this is an invaluable working tool for structural steel designers.</p>\n\n<p>Based on the latest design standards, codes, and specifications:</p>\n\n ANSI/AISC 360-10--unified LRFD and ASD specification\n\nANSI/AISI S100--unified specification for cold-formed members\n\nSEI/ASCE 7-10 wind, seismic, and live loads, consolidated into the International Code Council (ICC) International Building Code (IBC)\n\nAASHTO highway bridge design standards\n\nASTM material standards\n\nAREMA railroad bridge design specifications\n\n\n\n<p>Coverage Includes:</p>\n\n Properties of structural steels and effects of steel-making and fabrication\n\nFabrication and erection\n\nConnections\n\nBuilding codes, loads, and fire protection\n\nCriteria for building design\n\nDesign of building members\n\nFloor and roof systems\n\nLateral-force design\n\nCold-formed steel design\n\nHighway bridge design criteria\n\nRailroad bridge design criteria\n\nBeam and girder bridges\n\nTruss bridges\n\nArch bridges\n\nCable-suspended bridges", "author": "Roger L. Brockenbrough, Frederick S. Merritt", "slug": "structural-steel-designers-handbook-584230-9780071666657-roger-l-brockenbrough-frederick-s-merritt", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071666657.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584230", "product_url": "/app/ecom/book/584230/structural-steel-designers-handbook-584230-9780071666657-roger-l-brockenbrough-frederick-s-merritt", "bisac_codes": [ "TEC009020", "0504" ], "items_count": null, "identifiers": { "ISBN13": "9780071666664", "EISBN13": "9780071666657", "EISBN10": "0071666656" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793508" } } } }, { "type": "Product", "id": "00010000584228", "attributes": { "name": "End Procrastination Now!: Get it Done with a Proven Psychological Approach", "subtitle": "", "description": "Never miss another deadline!<br/>\nA proven method that defeats procrastination forever by conquering emotions, not time management <p>Procrastination is a serious and costly problem. And time management isn't the solution. Author William Knaus exposes the deep-rooted emotional and cognitive reasons we procrastinate and provides solutions to overcome it. Where other books offer time-management techniques and organizational tips as superficial fixes that don't work in the long run, End Procrastination Now! goes deeper and shows you a three-pronged approach to get off and to stay off the procrastination treadmill.</p>\n\n<p>End Procrastination Now! provides you with expert advice on how to stay on track, stay focused, and meet deadlines. Psychologist William Knaus outlines a step-by- step plan to get over procrastination by recognizing its causes, building positive feelings towards what needs to get done, and implementing effective solutions that help you cut bad habits to successfully get more done in less time.</p>\n\n<p>You'll learn</p>\n\n The natural \"causes\" for procrastination and how to track and then stop procrastination.\n\nNew techniques that cut through procrastination barriers that affect work and productivity.\n\nTo reduce stress caused by procrastination through the unique cognitive, emotional, and behavioral approach.\n\nHow to build resilience to negative feelings you automatically have towards tasks", "author": "William Knaus", "slug": "end-procrastination-now-get-it-done-with-a-proven-psychological-approach-584228-9780071668057-william-knaus", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071668057.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584228", "product_url": "/app/ecom/book/584228/end-procrastination-now-get-it-done-with-a-proven-psychological-approach-584228-9780071668057-william-knaus", "bisac_codes": [ "SEL027000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071666084", "EISBN13": "9780071668057", "EISBN10": "0071668055" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792558" } } } }, { "type": "Product", "id": "00010000584227", "attributes": { "name": "MicroMarketing: Get Big Results by Thinking and Acting Small", "subtitle": "", "description": "<p>Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.</p>\n\n<p>Where does your brand fit in?</p>\n\n<p>In our age of information saturation, consumer attention is the scarcest commodity of allwhich makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One things for sure, youre not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small.</p>\n\n<p>microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.</p>\n\n<p>Youll find the answers to todays toughest questions:</p>\n\nHow do I earn the attention of the right influencers and my core customers?\n\nHow do I really build my brand one blog post, one video clip, or even one tweet at a time?\n\nHow do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution?\n\nHow do I strike a balance between tapping into todays biggest marketing trends without losing sight of the little things that matter?\n\n\n\n<p>When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches.</p>\n\n<p>Its time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. microMARKETING will show you the way.</p>", "author": "Greg Verdino", "slug": "micromarketing-get-big-results-by-thinking-and-acting-small-584227-9780071702485-greg-verdino", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071702485.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584227", "product_url": "/app/ecom/book/584227/micromarketing-get-big-results-by-thinking-and-acting-small-584227-9780071702485-greg-verdino", "bisac_codes": [ "BUS043000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071664868", "EISBN13": "9780071702485", "EISBN10": "0071702482" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791148" } } } }, { "type": "Product", "id": "00010000584226", "attributes": { "name": "Theory of Constraints Handbook", "subtitle": "", "description": "The definitive guide to the theory of constraints\n\n<p>In this authoritative volume, the world's top Theory of Constraints (TOC) experts reveal how to implement the ground-breaking management and improvement methodology developed by Dr. Eliyahu M. Goldratt. Theory of Constraints Handbook offers an in-depth examination of this revolutionary concept of bringing about global organization performance improvement by focusing on a few leverage points of the system. Clear explanations supplemented by examples and case studies define how the theory works, why it works, what issues are resolved, and what benefits accrue, and demonstrate how TOC can be applied to different industries and situations.</p>\n\n<p>Theory of Constraints Handbook covers:</p>\n\nCritical Chain Project Management for realizing major improvements in delivering projects on time, to specification, and within budget\n\nDrum-Buffer-Rope (DBR), Buffer Management, and distribution for maximizing throughput and minimizing flow time\n\nPerformance measures for applying Throughput Accounting to improve organizational performance\n\nStrategy, marketing, and sales techniques designed to increase sales closing rates and Throughput\n\nThinking Processes for simple and complex environments\n\nTOC methods to ensure that services actions support escalating demand for services while retaining financial viability\n\nIntegrating the TOC Thinking Processes, the Strategy and Tactic Tree, TOC measurements, the Five Focusing Steps of TOC, and Six Sigma as a system of tools for sustainable improvement", "author": "James F. 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Ultimately, this cannot be done unless bosses are able toin service of their organizationbring out the best in their people.</p>\n\n<p>That is the essence of servant-leadership, the management philosophy originally outlined by organizational expert Robert Greenleaf in the 1970s. Its a philosophy whose time has truly come.</p>\n\nThe mission statement of TDIndustries, a regular on Fortunes list of 100 Best Companies to Work for in America, prioritizes intense people development efforts, including substantial training budgets.\n\nWhen an error at Motorola caused $100,000 in damages to equipment, no heads rolled; instead, the responsible employee was encouraged to develop a system based on what hed learned; all told, Motorola saved more than a million dollars.\n\nWhen Sematech, the International Institute for Semiconductors, joined with competitors like Intel, AMD, Siemens, and Sony, the result was smarter and better business for all, via shared innovation and communication.\n\n\n\n<p>For such progressive companies, mere institutional power is no longer enough. Their secret is the empowerment that servant-leadership provides, and it can make the difference between the success of your organization and its downfall.</p>\n\n<p>With Servant-Leadership Across Cultures, youll come to understand how and why doing the right thing pays off for everyonenot just for your business partners, but for the world.</p>", "author": "Fons Trompenaars, Ed Voerman", "slug": "servant-leadership-across-cultures-harnessing-the-strengths-of-the-worlds-most-powerful-management-philosophy-584225-9780071717571-fons-trompenaars-ed-voerman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071717571.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584225", "product_url": "/app/ecom/book/584225/servant-leadership-across-cultures-harnessing-the-strengths-of-the-worlds-most-powerful-management-philosophy-584225-9780071717571-fons-trompenaars-ed-voerman", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071664356", "EISBN13": "9780071717571", "EISBN10": "0071717579" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021760904" } } } }, { "type": "Product", "id": "00010000584224", "attributes": { "name": "The Bond Book, Third Edition: Everything Investors Need to Know About Treasuries, Municipals, GNMAs, Corporates, Zeros, Bond Funds, Money Market Funds, and More", "subtitle": "", "description": "Everything on Treasuries, munis,bond funds, and more!\n\n<p>The bond buyers answer bookupdated for the new economy</p>\n\n<p>As in the first two editions, this third edition of The Bond Book continues to be the idealreference for the individual investor. It has all the necessary details, well explained andillustrated without excessive mathematics. In addition to providing this essential content, itis extremely well written.<br/>\nJames B. Cloonan, Chairman, American Association of Individual Investors</p>\n\n<p>Annette Thau makes the bond market interesting, approachable, and clear. As much asinvestors will continue to depend on fixed-income securities during their retirement years,theyll need an insightful guide that ensures theyre appropriately educated and served.The Bond Book does just that.<br/>\nJeff Tjornejoh, Research Director, U.S. and Canada, Lipper, Thomson Reuters</p>\n\n<p>Not only a practical and easy-to-understand guide for the novice, but also a comprehensivereference for professionals. Annette Thau provides the steps to climb to the top of the bondinvestment ladder. The Bond Book should be a permanent fixture in any investment library!<br/>\nThomas J. Herzfeld, President, Thomas Herzfeld Advisors, Inc.</p>\n\n<p>If the financial crisis of recent years has taught us anything, its buyer beware. Fact is, bondscan be just as risky as stocks. Thats why Annette Thaus new edition of The Bond Book isessential reading for investors who want to know exactly whats in their portfolios. It alsoserves as an excellent guide for those of us who are getting older and need to diversify intofixed income.<br/>\nJean Gruss, Southwest Florida Editor, Gulf Coast Business Review, andformer Managing Editor, Kiplingers Retirement Report</p>\n\n<p>About the Book</p>\n\n<p>The financial crisis of 2008 causedmajor disruptions to every sector ofthe bond market and left even the savviestinvestors confused about the safety oftheir investments. To serve these investors andanyone looking to explore opportunities infixed-income investing, former bond analystAnnette Thau builds on the features and authoritythat made the first two editions bestsellersin the thoroughly revised, updated, andexpanded third edition of The Bond Book.</p>\n\n<p>This is a one-stop resource for both seasonedbond investors looking for the latest informationon the fixed-income market and equitiesinvestors planning to diversify their holdings.Writing in plain English, Thau presentscutting-edge strategies for making the bestbond-investing decisions, while explaininghow to assess risks and opportunities. She alsoincludes up-to-date listings of online resourceswith bond prices and other information.Look to this all-in-one guide for information onsuch critical topics as:</p>\n\nBuying individual bonds or bond funds\n\nThe ins and outs of open-end funds,closed-end funds, and exchangetradedfunds (ETFs)\n\nThe new landscape for municipal bonds:the changed rating scales, the neardemise of bond insurance, andBuild America Bonds (BABs)\n\nThe safest bond funds\n\n Junk bonds (and emerging market bonds)\n\nBuying Treasuries without payinga commission\n\n\n\n<p>From how bonds work to how to buy and sellthem to what to expect from them, The BondBook, third edition, is a must-read for individualinvestors and financial advisers who wantto enhance the fixed-income allocation of theirportfolios.</p>", "author": "Annette Thau", "slug": "the-bond-book-third-edition-everything-investors-need-to-know-about-treasuries-municipals-gnmas-corporates-zeros-bond-funds-money-market-funds-and-more-584224-9780071713092-annette-thau", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071713092.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584224", "product_url": "/app/ecom/book/584224/the-bond-book-third-edition-everything-investors-need-to-know-about-treasuries-municipals-gnmas-corporates-zeros-bond-funds-money-market-funds-and-more-584224-9780071713092-annette-thau", "bisac_codes": [ "BUS036000", "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071664707", "EISBN13": "9780071713092", "EISBN10": "0071713093" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010018767719" } } } }, { "type": "Product", "id": "00010000584223", "attributes": { "name": "Say It Right in Thai", "subtitle": "The Fastest Way to Correct Pronunciation", "description": "<p>Say farewell to language faux pas forever!</p>\n\n<p>Based on the revolutionary Easily Pronounced Language Systems approach, Say It Right in Thai makes mastering correct Thai pronunciation simple. With Say It Right you'll learn how to use hundreds of Thai words and phrases in everyday conversation.</p>\n\n<p>This amazing guide gives you easy-to-read vowel symbols that, when combined with consonants, make pronunciation easy. With Say It Right in Thai you will:</p>\n\nLearn more than 500 essential Thai words and phrases\n\nEasily create sentences using \"Phrasemakers\"\n\nGet a quick reference to more than 500 word pronunciations in the Say It Right travel dictionary\n\n\n\n<p>Topics include: Essential Words & Phrases; Arrival/Departure; Transportation; Hotel Survival; Restaurant Survival; Shopping; and Health</p>", "author": "NA, EPLS", "slug": "say-it-right-in-thai-584223-9780071845083-epls-na", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071845083.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584223", "product_url": "/app/ecom/book/584223/say-it-right-in-thai-584223-9780071845083-epls-na", "bisac_codes": [ "TRV003060", "0222" ], "items_count": null, "identifiers": { "ISBN13": "9780071664349", "EISBN13": "9780071845083", "EISBN10": "0071845089" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795713" } } } }, { "type": "Product", "id": "00010000584222", "attributes": { "name": "Leadership the Barack Obama Way: Lessons on Teambuilding and Creating a Winning Culture in Challenging Times", "subtitle": "", "description": "<p>Use the President's history-making leadership skills in any business setting!</p>\n\n<p>In his historic rise to the most powerful position in the world, Barack Obama single-handedly altered the concept of leadership around the world. Now, Shel Leannethe expert on the Obama way of leadershipexplains how to thrive in any business setting by adopting the same skill set.</p>\n\n<p>Leadership the Barack Obama Way examines the ins and outs of the leadership style the President of the United States rode to heights of power nobody dreamed possible just a short time ago. Leanne breaks down Obamas style into easily digestible pieces that you can apply in any situation.</p>\n\n<p>You'll learn all the skills of extraordinary leadership, including how to:</p>\n\n Communicate your vision in clear, persuasive language\n\nCreate a reservoir of goodwill\n\nForm and lead outstanding teams\n\nHarness and leverage the power of technology\n\nEstablish trust and confidence\n\nBuild bridges among diverse people\n\n\n\n<p>Obama's adversaries passed him off as nothing more than a good speech-maker; they couldn't have been more wrong. The President is, indeed, an engaging speakerbut he is much more. His style of leadership is carefully planned and meticulously honed. Follow the Obama blueprint and lead your organization to the head of your industry.</p>", "author": "Shelly Leanne, Shel Leanne", "slug": "leadership-the-barack-obama-way-lessons-on-teambuilding-and-creating-a-winning-culture-in-challenging-times-584222-9780071668095-shelly-leanne-shel-leanne", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071668095.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584222", "product_url": "/app/ecom/book/584222/leadership-the-barack-obama-way-lessons-on-teambuilding-and-creating-a-winning-culture-in-challenging-times-584222-9780071668095-shelly-leanne-shel-leanne", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071664028", "EISBN13": "9780071668095", "EISBN10": "0071668098" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793486" } } } }, { "type": "Product", "id": "00010000584221", "attributes": { "name": "Quantitative Phase Imaging of Cells and Tissues", "subtitle": "", "description": "Cutting-edge quantitative phase imaging techniques and their applications\n\n<p>Filled with unique, full-color images taken by advanced quantitative phase imaging (QPI), Quantitative Phase Imaging of Cells and Tissues thoroughly explores this innovative technology and its biomedical applications. An introductory background on optical imaging and traditional optical microscopy is included to illustrate concept development. The book explains how various visualization modalities can be obtained by numerical calculations. This authoritative resource reveals how to take full advantage of the unprecedented capabilities of QPI, such as rendering scattering properties of minute subcellular structures and nanoscale fluctuations in live cells.</p>\n\n<p>Coverage includes:</p>\n\n Groundwork\n\nSpatiotemporal field correlations\n\nImage characteristics\n\nLight microscopy\n\nHolography\n\nPoint scanning QPI methods\n\nPrinciples of full-field QPI\n\nOff-axis full-field methods\n\nPhase-shifting techniques\n\nCommon-path methods\n\nWhite light techniques\n\nFourier transform light scattering (FTLS)\n\nCurrent trends in QPI", "author": "Gabriel Popescu", "slug": "quantitative-phase-imaging-of-cells-and-tissues-584221-9780071663434-gabriel-popescu", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071663434.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584221", "product_url": "/app/ecom/book/584221/quantitative-phase-imaging-of-cells-and-tissues-584221-9780071663434-gabriel-popescu", "bisac_codes": [ "TEC015000", "0529" ], "items_count": null, "identifiers": { "ISBN13": "9780071663427", "EISBN13": "9780071663434", "EISBN10": "0071663436" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762676" } } } }, { "type": "Product", "id": "00010000584220", "attributes": { "name": "AACN Essentials of Critical Care Nursing Pocket Handbook, Second Edition", "subtitle": "", "description": "<p>Essential Data Critical Care Nurses Must Know</p>\n\n<p>Endorsed by the American Association of Critical-Care Nurses, this go-anywhere handbook features tables and figures that encapsulate all the information required to give safe and effective care to critically ill patients.</p>\n\n<p>Contents include: Critical Care Drug Tables Normal Values for Laboratory Tests and Physiologic Parameters Lists of Assessment Components Cardiac Rhythms: ECG Characteristics and Treatment Guides, Including Sample Rhythm Strips 12-Lead ECG Changes in Acute Myocardial Ischemia and Infarct Troubleshooting Guide for Hemodynamic Monitoring Equipment Indications for Mechanical Ventilation Weaning Assessment Tool ACLS Algorithms.</p>", "author": "Marianne Chulay, Suzanne M. 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Hundreds of high-yield facts--written by students and based on the clerkship's core competencies--review everything students need to know for the clerkship. Margin notes highlight common exam and \"pimp\" questions to really help students shine. New to this edition, mini-cases are integrated throughout to give a clinical \"face\" todisease discussions. A section of \"classifieds\" include scholarship and award opportunities. A new color insert contains 4 pages of full color images to amplify the text.<p>Features</p>\n\nHigh-yield yet comprehensive review for the pediatrics clerkship based on the clerkship's core competencies\n\nWritten by students who just completed the clerkship\n\nNEW: Integrated mini-cases add clinical relevance and prepare students for questions they will see on the shelf exam and the USMLE Step 2 CK\n\nExam tips and wards tips in the margins help students shine\n\nEdited by a pediatrician and reviewed by top faculty to ensure relevance and accuracy\n\n\n\n<p>The content you need to excel on the pediatric clerkship:<br/>\nSection I: How to Succeed in the Pediatrics Clerkship;Section II: High-Yield Facts,Gestation and Birth,Prematurity,Growth and Development,Nutrition,Health Supervision and Prevention of Injury and Illness in the Well Child,Congenital Malformations and Chromosomal,Anomalies,Metabolic Disease,Immunologic Disease,ID,GI Disease,Respiratory Disease,Cardiovascular Disease,Renal, Gynecologic, and Urinary Disease,Hematologic Disease,Endocrine Disease,Neurologic Disease,ENT,Musculoskeletal Disease,Dermatology,Psychiatry,Section III: Awards and Opportunities,Color Image Section</p>", "author": "Latha Stead, Matthew S. 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You constantly rehearse the culture of anticipating and responding to change, and you innovate even when you don't yet need to. You don't just survive, you thrive--amidst challenge and opportunity.</p>\n\n<p>This essential guide, written by a renowned expert in global resilience strategy, shows you how to be smart about success and failure. With these field-tested forward-focused tools, you can:</p>\n\n SURVIVE SHOCKS AND SETBACKS\n\nTURN THREATS INTO OPPORTUNITIES\n\nANTICIPATE CHANGE BEFORE IT HAPPENS\n\nENSURE YOUR SUCCESS IS SUSTAINABLE\n\n\n\n<p>As a bonus, the book features Postcards from the Resilient Edge, a powerhouse selection of frontline lessons from leading corporations that demonstrate ways you can marshal skill and master luck to take control of your organization's destiny.</p>\n\n<p>THE DEFINITIVE GUIDE TO THE NEW RESILIENCE MOVEMENT</p>\n\n<p>One of the most powerful trends born of the New Recession, resilience has become the operative word for business leaders and entrepreneurs facing an unpredictable market. 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The Resilient Organization's fascinating case studies provide real-world examples of resilience in action: how to recover faster from hardships, how to experiment on new opportunities in a timely manner, how to avoid repeating bad business decisions, and when to scrap old strategiesthat just don't work anymore. Using the timetested principles of resilience, you can find golden opportunities in any situation--whether it's tough competition, reduced resources, or a roller-coaster market. If you're strategically resilient, you not only survive crises, but you can turn these crises into opportunities. <p>LIISA VALIKANGAS, PH.D., is professor of innovation management at the Aalto University School of Economics (formerly Helsinki School of Economics) in Finland. She is the cofounder and president of Innovation Democracy, a nonprofi t global organization dedicated to supporting local innovation and entrepreneurship. Her research on innovation, strategy, and organization has been published in Harvard Business Review, MIT/Sloan Management Review, and The Wall Street Journal. With Gary Hamel, she coauthored the Harvard Business Review article \"The Quest for Resilience\" and cofounded the Woodside Institute, a research organization dedicated to advancing management innovation. Professor Valikangas currently divides her time between Helsinki and California.</p>", "author": "Liisa Välikangas", "slug": "the-resilient-organization-how-adaptive-cultures-thrive-even-when-strategy-fails-584218-9780071740562-liisa-valikangas", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071740562.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584218", "product_url": "/app/ecom/book/584218/the-resilient-organization-how-adaptive-cultures-thrive-even-when-strategy-fails-584218-9780071740562-liisa-valikangas", "bisac_codes": [ "BUS041000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071663663", "EISBN13": "9780071740562", "EISBN10": "0071740562" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021763058" } } } }, { "type": "Product", "id": "00010000584217", "attributes": { "name": "101 Best Ways to Land a Job in Troubled Times", "subtitle": "", "description": "<p>THE PROVEN FIVE-STEP STRATEGY FOR FINDING THE JOB OF YOUR DREAMS!</p>\n\n<p>If you are serious about landing a quality job quickly in todays job market, this book will practically guarantee your success.<br/>\nBob Burg, bestselling author of Endless Referrals and The Go-Giver</p>\n\n<p>Jay Block has taken his place as one of the career coaching industrys most innovative thinkers and contributors.<br/>\nFrank X. 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Follow his easy five-step process to:</p>\n\n Manage fear and negative emotions that impede success\n\nCarefully define clear job and career goals\n\nCreate effective and high-impact self- marketing tools that make job seekers STAND OUT professionally\n\nDevelop strategic, structured action plans that will become the job seekers GPS to their next job\n\nTake action and enjoy the process of landing a job in troubled times quickly and effectively <p>Blocks proven method is the only way to truly seize control of your future, land the job you want, and earn the pay you deserve.</p>", "author": "Jay A. 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Its up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.</p>\n\n<p>Perfect Phrases for Presenting Business Strategies provides the language you need to:</p>\n\n Grab your audiences attention in the first few seconds\n\nSummarize your strategy in two sentences\n\nProve that your plan is a plan for growth\n\nExplain the costs and resources involved\n\nDetail the profits your company will make\n\n\n\n<p>Use Perfect Phrases for Presenting Business Strategies as a springboard for both organizational and personal success!</p>", "author": "Don Debelak", "slug": "perfect-phrases-for-presenting-business-strategies-584216-9780071713542-don-debelak", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071713542.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584216", "product_url": "/app/ecom/book/584216/perfect-phrases-for-presenting-business-strategies-584216-9780071713542-don-debelak", "bisac_codes": [ "BUS041000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071639965", "EISBN13": "9780071713542", "EISBN10": "0071713549" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796795" } } } }, { "type": "Product", "id": "00010000584215", "attributes": { "name": "Practical Antenna Handbook 5/e", "subtitle": "", "description": "THE DEFINITIVE ANTENNA REFERENCE--FULLY REVISED AND EXPANDED!\n\n<p>Design and build your own antennas with the help of this unique guide. Updated and revised to provide clear answers to questions frequently asked by hobbyists and electronics technicians, Practical Antenna Handbook, Fifth Edition blends theoretical concepts with hands-on experience--requiring only high school mathematics</p>\n\n<p>Reorganized to flow logically from broad physical principles to specific antenna design and construction techniques, the book begins by covering the fundamentals. Then the half-wave dipole is discussed both as an excellent antenna in its own right and as a conceptual tool for predicting the performance of other designs. Transmission line impedance matching techniques--and a companion Smith chart tutorial--lead into \"must have\" accessories for tuning, monitoring, and troubleshooting antenna system performance. Other tools, such as antenna modeling software and network analyzer add-ons for PCs and Macs, are addressed, and concluding chapters offer fresh insights into support structures and installation techniques.</p>\n\n<p>NEW TOPICS COVERED INCLUDE:</p>\n\nCharacteristics of all-driven and parasitic arrays\n\nBeverages and small MF/HF receiving loops\n\nTop-loaded shunt-fed towers and other verticals\n\nTheory and design of Yagi beams\n\nEffect of real ground on propagation and antenna patterns, impedance, and efficiency\n\nLightning protection and four kinds of ground systems\n\nZoning and restrictive covenants\n\n\n\n<p>COVERS A WIDE VARIETY OF ANTENNAS:</p>\n\nDipoles and inverted-Vs\n\nQuads, delta, and NVIS loops\n\nWire arrays (bobtail curtain, half-square, rhombic)\n\nVerticals and shunt-fed towers\n\nRotatable Yagi beams\n\nMF/HF receiving antennas (flag, pennant, K9AY, Beverage)\n\nMobile and portable antennas\n\nVHF/UHF/microwave antennas\n\nAnd many more\n\n\n\n<p>GO TO WWW.MHPROFESSIONAL.COM/CARR5 FOR:<br/>\n* Tables of worldwide geographic coordinates and antenna dimensions vs. frequency * Supplier updates * Author's blog * Additional photographs and schematics * Links to tutorials and specialized calculators</p>", "author": "Joseph J. 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Hippisley", "slug": "practical-antenna-handbook-5e-584215-9780071639590-joseph-j-carr-george-w-hippisley", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071639590.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584215", "product_url": "/app/ecom/book/584215/practical-antenna-handbook-5e-584215-9780071639590-joseph-j-carr-george-w-hippisley", "bisac_codes": [ "TEC007000", "0851" ], "items_count": null, "identifiers": { "ISBN13": "9780071639583", "EISBN13": "9780071639590", "EISBN10": "0071639594" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796189" } } } }, { "type": "Product", "id": "00010000584214", "attributes": { "name": "Switchmode Power Supply Handbook 3/E", "subtitle": "", "description": "The definitive guide to switchmode power supply design--fully updated\n\n<p>Covering the latest developments and techniques, Switchmode Power Supply Handbook, third edition is a thorough revision of the industry-leading resource for power supply designers. New design methods required for powering small, high-performance electronic devices are presented. Based on the authors' decades of experience, the book is filled with real-world solutions and many nomograms, and features simplified theory and mathematical analysis.</p>\n\n<p>This comprehensive volume explains common requirements for direct operation from the AC line supply and discusses design, theory, and practice. Engineering requirements of switchmode systems and recommendations for active power factor correction are included. This practical guide provides you with a working knowledge of the latest topologies along with step-by-step approaches to component decisions to achieve reliable and cost-effective power supply designs.</p>\n\n<p>Switchmode Power Supply Handbook, third edition covers:</p>\n\n Functional requirements of direct off-line switchmode power supplies\n\nPower components selection and transformer designs for converter circuits\n\nTransformer, choke, and thermal design\n\nInput filters, RFI control, snubber circuits, and auxiliary systems\n\nActive power factor correction system design\n\nWorked examples of would components\n\nExamples of fully resonant and quasi-resonant systems\n\nA resonant inverter fluorescent ballast\n\nAn example of high-power phase shift modulated system\n\nA new MOSFET resonant inverter drive scheme\n\nA single-control, wide-range wave oscillator", "author": "Keith Billings, Taylor Morey", "slug": "switchmode-power-supply-handbook-3e-584214-9780071639729-keith-billings-taylor-morey", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071639729.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584214", "product_url": "/app/ecom/book/584214/switchmode-power-supply-handbook-3e-584214-9780071639729-keith-billings-taylor-morey", "bisac_codes": [ "TEC008000", "0529" ], "items_count": null, "identifiers": { "ISBN13": "9780071639712", "EISBN13": "9780071639729", "EISBN10": "0071639721" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761560" } } } }, { "type": "Product", "id": "00010000584213", "attributes": { "name": "Embedded Systems Hardware for Software Engineers", "subtitle": "", "description": "A PRACTICAL GUIDE TO HARDWARE FUNDAMENTALS\n\n<p>Embedded Systems Hardware for Software Engineers describes the electrical and electronic circuits that are used in embedded systems, their functions, and how they can be interfaced to other devices.</p>\n\n<p>Basic computer architecture topics, memory, address decoding techniques, ROM, RAM, DRAM, DDR, cache memory, and memory hierarchy are discussed. The book covers key architectural features of widely used microcontrollers and microprocessors, including Microchip's PIC32, ATMEL's AVR32, and Freescale's MC68000. Interfacing to an embedded system is then described. Data acquisition system level design considerations and a design example are presented with real-world parameters and characteristics. Serial interfaces such as RS-232, RS-485, PC, and USB are addressed and printed circuit boards and high-speed signal propagation over transmission lines are covered with a minimum of math. A brief survey of logic families of integrated circuits and programmable logic devices is also contained in this in-depth resource.</p>\n\n<p>COVERAGE INCLUDES:</p>\n\n Architecture examples\n\nMemory\n\nMemory address decoding\n\nRead-only memory and other related devices\n\nInput and output ports\n\nAnalog-to-digital and digital-to-analog converters\n\nInterfacing to external devices\n\nTransmission lines\n\nLogic families of integrated circuits and their signaling characteristics\n\nThe printed circuit board\n\nProgrammable logic devices\n\nTest equipment: oscilloscopes and logic analyzers", "author": "Ed Lipiansky", "slug": "embedded-systems-hardware-for-software-engineers-584213-9780071639491-ed-lipiansky", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071639491.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584213", "product_url": "/app/ecom/book/584213/embedded-systems-hardware-for-software-engineers-584213-9780071639491-ed-lipiansky", "bisac_codes": [ "0529" ], "items_count": null, "identifiers": { "ISBN13": "9780071639484", "EISBN13": "9780071639491", "EISBN10": "0071639497" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795957" } } } }, { "type": "Product", "id": "00010000584212", "attributes": { "name": "Waging War on Complexity Costs (PB)", "subtitle": "", "description": "<p>Shed Revenue-Draining Complexity Costs by Thirty Percent!</p>\n\n<p>This is an ambitious book packed with insight and fresh thinking. Separating good from bad complexity costs is a critical task facing companies today, and the authors provide a compelling roadmap for solving the problem.<br/>\nMichael B. McCallister, President and CEO, Humana Inc.</p>\n\n<p>Waging War on Complexity Costs examines an incredibly important and often overlooked aspect of business and organizations in generalregulators and government officials should read this book and take notice. Complexity dramatically increases costs and risk of failure. It is like a cancer that eats away at efficiency and profitability.<br/>\nAndy Beal, Chairman and CEO, Beal Bank</p>\n\n<p>This is by far the best and most useful explanation of how to address complexity in a business. Waging War on Complexity Costs frames the issue in a way that companies can finally tackle the problemthis book delivers.<br/>\nAhmad R. Chatila, CEO, MEMC Electronic Materials Inc.</p>\n\n<p>This is the first book that really targets organizational complexity in a compelling way, making this a must-read for any organization that is looking to distance itself from the competition. After years of cost-cutting, many companies are realizing that they still dont have a discernable cost advantage. This book provides the platform to achieve just that, by attacking the complexity that bogs them down.<br/>\nTom DiDonato, EVP Human Resources, American Eagle Outfitters, Inc.</p>\n\n<p>About the Book:</p>\n\n<p>Complexity costs are the single biggest determinant of your companys cost competitiveness. For the past two decades the pursuit of growth has created massive complexity in processes, product portfolios, and organizations, adding costs that companies can ill afford. The only good news is that your competitors may be carrying as much complexity as you are. Learn how to eliminate this complexity, and you can create a tremendous cost advantage over your competition.</p>\n\n<p>In Waging War on Complexity Costs, Stephen Wilson and Andrei Perumal deliver a powerful and practical approach for reclaiming your cost advantage. This executive-level resource presents a wealth of insight and new research to definitively answer key questions such as:</p>\n\n How can I quantify the cost of complexity without getting lost in a sea of data?\n\nWhere are the biggest opportunities for reducing product, process, and organizational complexity, and how can I cut through the interdependencies that trap these costs?\n\nHow can I see results quickly by taking targeted actions against key levers?\n\nHow do I keep complexity costs at bay?\n\n\n\nIt is not enough to attack bloated product portfolios. Substantive cost improvements require addressing the complexity in the underlying processes and organizational structures. Waging War on Complexity Costs provides a wealth of relevant case studies with examples from Kraft, Tesco, Fiat, and the U.S. Navy and highlights specific strategies for reducing costs by 15-30% in significant portions of your business. <p>Tomorrows consumers are emerging as wellinformed customers who know what they want and the price theyre willing to pay for it. Complexity not only drives costs; it creates a barrier between you and the customer. Declare a war on complexity costs and prepare for profitable growth.</p>", "author": "Stephen A. Wilson, Andrei Perumal", "slug": "waging-war-on-complexity-costs-pb-584212-9780071713504-stephen-a-wilson-andrei-perumal", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071713504.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584212", "product_url": "/app/ecom/book/584212/waging-war-on-complexity-costs-pb-584212-9780071713504-stephen-a-wilson-andrei-perumal", "bisac_codes": [ "BUS087000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071639132", "EISBN13": "9780071713504", "EISBN10": "0071713506" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793832" } } } }, { "type": "Product", "id": "00010000584211", "attributes": { "name": "HR Transformation: Building Human Resources From the Outside In", "subtitle": "", "description": "Named as BusinessWeek's #1 Management Educator, expert Dave Ulrich and his team of authors bring human resources a whole new way of thinking and practicingmoving the focus from internal issues to actively helping to set business strategies. Businesses of the future need \"all hands on deck\" when implementing new ways to stimulate grown and cost efficiency, and this includes human resources. <p>In HR Transformation, the team presents a four-phase model of transformation that shows you step-by-step how to make meaningful progress in contributing to the performance of your company by redesigning HR to work as a strategic partnership.</p>\n\n<p>From the #1 Management Educator & Guru-BusinessWeek</p>\n\n<p>The authors have presented us with an accessible, readable, and practical illustration of a clear path for successful strategy execution in a complex environment.<br/>\n-Majed Al Romaithi, Executive Director, Abu Dhabi Investment Authority</p>\n\n<p>HR can only transform organizations if it transforms HR. This book shows us how. HR Transformation would have been important in the past-it is critical now! We are entering a new world. HR Transformation can help our organizations thrive in the midst of uncertainty.<br/>\n-Marshall Goldsmith, author of the Wall Street Journal bestsellers What Got You Here Won't Get You There and Succession: Are You Ready?</p>\n\n<p>Ulrich and his colleagues talk tough and provide a detailed blueprint for how those of us in the field can use our own tools to do a 720-degree evaluation of ourselves. We cannot contribute to the success of our organizations until we upgrade ourselves.<br/>\n-Linda A. Hill, Wallace Brett Donham Professor of Business Administration, Harvard Business School</p>\n\n<p>Based on groundbreaking research with hundreds of companies and thousands of executives, HR Transformation provides compelling theory and practical tools to create alignment between strategy, systems, and people. This important book should be read carefully by leadership teams everywhere.<br/>\n-Mark Huselid, Professor of HR Strategy, Rutgers University, Co-author of The HR Scorecard, The Workforce Scorecard, and The Differentiated Workforce</p>\n\n<p>Turn to the front matter for more than thirty rousing endorsements of HR Transformation.</p>\n\n<p>INCLUDES CASE STUDIES FROM Intel, Pfizer, Takeda, Flextronics</p>", "author": "Dave Ulrich, Wayne Brockbank, Jon Younger, Mark Nyman, Justin Allen", "slug": "hr-transformation-building-human-resources-from-the-outside-in-584211-9780071664912-dave-ulrich-wayne-brockbank-jon-younger-mark-nyman-justin-allen", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071664912.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584211", "product_url": "/app/ecom/book/584211/hr-transformation-building-human-resources-from-the-outside-in-584211-9780071664912-dave-ulrich-wayne-brockbank-jon-younger-mark-nyman-justin-allen", "bisac_codes": [ "BUS030000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071638708", "EISBN13": "9780071664912", "EISBN10": "0071664912" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762629" } } } }, { "type": "Product", "id": "00010000584210", "attributes": { "name": "The Architect's Portable Handbook: First-Step Rules of Thumb for Building Design 4/e", "subtitle": "", "description": "The Essentials of Building Design--at Your Fingertips!\n\n<p>Fully updated with the 2009 IBC International Building Code, this practical guide delivers the key data you need in every step of an architectural project--from initial planning and estimating through design and completion. 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