Product List
GET /services/catalog/products?format=api&page=70570
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Do as I do is always more powerful than do as I say.Al Ries, Coauthor, War in the Boardroom</p>\n\n<p>This book takes on enterprise cloud adoption to a level Ive not seen beforemade even more elegant with its structured framework and crisp approach.Anthony D. Christie, CMO, Level 3 Communications, Former CTO/CIO, Global Crossing</p>\n\n<p> A practical and timely guide that covers the entire journey to the cloud from an enterprise perspective, including business, technology, and organizational impact.Bart Luijten, CIO Corporate Functions & Corporate Technology, Philips</p>\n\n<p>The cloud powers business solutions for building tomorrows enterprise and this book offers a simple, well-structured, and high-level process map for cloud adoption.Kris Gopalakrishnan, Executive Co-Chairman, Infosys Limited</p>\n\n<p>Cloud computing is full of tremendous opportunity, but is also riddled with hype and confusion. Business and technology leaders know the cloud is essential, but lack clarity and experience. To the Cloud cuts through the noise and addresses the Why, What, and How of enterprise cloud adoption. The book lays out a four-step framework leveraging the experience and best practices of Microsoft's own IT group. It provides end-to-end business and technology guidance, including how to analyze application portfolios to identify good cloud candidates, choose the right cloud models, consider architecture and security, and understand how shifting operations to the cloud affects budgeting and staffing.</p>\n\n<p>The book is applicable to all cloud platforms and providers, and debunks myths in its clear and concise style (e.g., real clouds are more than just web hosting, virtualization, or the Internet itself rebranded). It takes a balanced approach, addressing concerns and hybrid adoption scenarios alike. Leveraging the authors' proven expertise working for Microsoft's CIO on cloud migration and with cloud platform development teams, the book is supported by clear frameworks, graphics, tables, summaries, and checklists to provide a true practitioners guide to the cloud.</p>\n\n<p>In this book, you will learn how to</p>\n\n Explore cloud computing to understand its promise and challenges\n\nEnvision how cloud computing can transform your organization\n\nEnable your organization with the necessary resources and skills\n\nExecute the design, development, and operation of cloud workloads\n\n\n\n<p>To the Cloud is an essential guide for IT professionals seeking to lower total cost of ownership, improve the return on IT investment of existing services, or help the business bring new products to market more quickly.</p>", "author": "Pankaj Arora, Raj Biyani, Salil Dave", "slug": "to-the-cloud-cloud-powering-an-enterprise-584580-9780071792226-pankaj-arora-raj-biyani-salil-dave", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071792226.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584580", "product_url": "/app/ecom/book/584580/to-the-cloud-cloud-powering-an-enterprise-584580-9780071792226-pankaj-arora-raj-biyani-salil-dave", "bisac_codes": [ "COM048000", "0917" ], "items_count": null, "identifiers": { "ISBN13": "9780071792219", "EISBN13": "9780071792226", "EISBN10": "0071792228" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791689" } } } }, { "type": "Product", "id": "00010000584579", "attributes": { "name": "What's Behind the Numbers?: A Guide to Exposing Financial Chicanery and Avoiding Huge Losses in Your Portfolio", "subtitle": "", "description": "<p>Learn how to detect any corporate sleight of handand gain the upper hand with smart investing</p>\n\n<p>Investing expert John Del Vecchio and Motley Fool Tom Jacobs offer a compelling arguement that the secret to stock-market success today isnt finding the next Google or eBay, but avoiding the next AIG or Enron. To that end, they offer simple, clear techniques for detecting when and how legitimate companies make their numbers look better than they are.</p>\n\n<p>What's Behind the Numbers? offers seven rules for finding companies playing withrather than bythe numbers and explains how to avoid losing money by determining exactly when a stock is about to head south.</p>\n\n<p>John Del Vecchio, CFA, serves as a Principal of Ranger Alternative Management and principal of Parabolix Research, Inc.<br/>\nTom Jacobs is lead advisor for the Motley Fool Special Ops, a stock service where he manages a special situations and opportunistic portfolio. He is cofounder of Complete Growth Investor LLC.</p>", "author": "John Del Vecchio, Tom Jacobs", "slug": "whats-behind-the-numbers-a-guide-to-exposing-financial-chicanery-and-avoiding-huge-losses-in-your-portfolio-584579-9780071791984-john-del-vecchio-tom-jacobs", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071791984.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584579", "product_url": "/app/ecom/book/584579/whats-behind-the-numbers-a-guide-to-exposing-financial-chicanery-and-avoiding-huge-losses-in-your-portfolio-584579-9780071791984-john-del-vecchio-tom-jacobs", "bisac_codes": [ "BUS036000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071791977", "EISBN13": "9780071791984", "EISBN10": "0071791981" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762603" } } } }, { "type": "Product", "id": "00010000584578", "attributes": { "name": "Winning the Battle for Sales: Lessons on Closing Every Deal from the Worlds Greatest Military Victories", "subtitle": "", "description": "FROM THE CREATORS OF SPIN SELLINGTRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY\n\n<p>\"I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategies that are sure to increase even the most seasoned sales pros' success rates. It's a completely new take on sales education with powerful lessons you'll use to win your own sales battles.\" -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR</p>\n\n<p>\"Theres no doubt salespeople will profit from the books focus on besting one's opponent in a battleground much changed by the information explosion of the Internet.\" -- William Dermody, World/Military Affairs Editor, USA Today</p>\n\n<p>\"An innovative and very insightful perspective on what it really takes to win.\" -- Dave Stein, CEO and founder, ES Research Group, Inc.</p>\n\n<p>\"Great sales lessons presented in a really unique and interesting format . . . I recommend it for sales people starting out in the field as well as seasoned pros. -- Chuck Lennon, President, TeamLogic</p>\n\n<p>\"A good military strategist is, after all, a salesman, which leads me to believe that a good salesman would make a good military strategist. The author has done an excellent job of showing how those two different communities are in fact very similar.\" -- Brigadier General Julie A. Bentz, PhDTM</p>", "author": "John Golden", "slug": "winning-the-battle-for-sales-lessons-on-closing-every-deal-from-the-worlds-greatest-military-victories-584578-9780071792004-john-golden", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071792004.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584578", "product_url": "/app/ecom/book/584578/winning-the-battle-for-sales-lessons-on-closing-every-deal-from-the-worlds-greatest-military-victories-584578-9780071792004-john-golden", "bisac_codes": [ "BUS059000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071791991", "EISBN13": "9780071792004", "EISBN10": "0071792007" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790375" } } } }, { "type": "Product", "id": "00010000584576", "attributes": { "name": "How to Hire and Develop Your Next Top Performer, 2nd edition: The Qualities That Make Salespeople Great", "subtitle": "", "description": "The sales management classicupdated for todays competitive business environment\n\n<p>Advanced digital technologies, the breakdown of traditional business barriers, and increased customer empowerment have transformed the sales profession. The future now belongs to salespeople who deeply understand, embrace, and take advantage of these unprecedented changes to enhance their relationships with their customers.</p>\n\n<p>What does this mean for you? You absolutely need these people on your team to succeed. And this fully updated edition of How to Hire and Develop Your Next Top Performer will show you how to find them, attract them, and retain them. Its the key to maintaining the competitive edge now and in the future.</p>\n\n<p>Written by the CEO and president of Caliper, one of the worlds leading management consultancies, How to Hire and Develop Your Next Top Performer, Second Edition, delivers the proven game plan their company has used to power growth for SAP, Avis Budget Group, and thousands of other clients.</p>\n\n<p>Updated and revised for the age of the digitally connected customer and expanded to cover global and remote leadership topics, this one-of-a-kind guide gives you essential strategies to:</p>\n\n Recruit and evaluate candidates via social media and other platforms\n\nSpot the qualities of top performersand make sure the entire sales team has them\n\nSet realistic coaching goals\n\nUnderstand the psychology of A players, so you can give these stars what they need to succeed\n\n\n\n<p>When you know how to hire, onboard, coach, motivate, and lead a powerful sales team, nothing can stop you. How to Hire and Develop Your Next Top Performer is the essential playbook for long-term sales success.</p>\n\n<p>Praise for How to Hire and Develop Your Next Top Performer:</p>\n\n<p>We wouldnt hire a salesperson without Calipers advice. If youre concerned about recruiting the right person and driving increased profitable sales, youve got to read this book!<br/>\nThomas M. Gart land, President, North America, Avis Budget Group, Inc.</p>\n\n<p>This book has changed my life and, more importantly, it has changed the lives of many of my customers.<br/>\nPeter Smith, Executive Vice President of Sales and Marketing, Hearts On Fire</p>\n\n<p>Caliper can dramatically improve your ability to hire and develop top performers. If you want to increase sales, read this book before your competition gets a hold of this gem.<br/>\nGerhard Gschwandtner, Founder and Publisher, Selling Power</p>\n\n<p>There is no better book on hiring and developing top performing salespeople.<br/>\n,b>Ron Rubin, Minister of Tea (Owner), The Republic of Tea</p>\n\n<p>This book should be on the desk of anyone interested in creating the best sales organization possible.<br/>\nSean Sweeney, President, Chief Operating Officer, Philadelphia Insurance Companies</p>\n\n<p>A must read. This book can save you a lot of wasted time and energy, while increasing your success rate dramatically.<br/>\nAlyson Brandt, Executive Vice President, General Manager Americas, The Forum Corporation</p>\n\n<p>To discover your defining qualities, take Calipers free, in-depth personality profile and receive a developmental guide pinpointing the qualities that distinguish you, along with suggestions for developing your potential.</p>", "author": "Herb Greenberg, Patrick Sweeney", "slug": "how-to-hire-and-develop-your-next-top-performer-2nd-edition-the-qualities-that-make-salespeople-great-584576-9780071791656-herb-greenberg-patrick-sweeney", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071791656.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584576", "product_url": "/app/ecom/book/584576/how-to-hire-and-develop-your-next-top-performer-2nd-edition-the-qualities-that-make-salespeople-great-584576-9780071791656-herb-greenberg-patrick-sweeney", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071791649", "EISBN13": "9780071791656", "EISBN10": "0071791655" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010010922125" } } } }, { "type": "Product", "id": "00010000584577", "attributes": { "name": "Winning More Business in Financial Services", "subtitle": "", "description": "Few financial professionals leverage the many referrals they receive on a daily basis, thus, missing out on one of their best opportunities for increasing profits and growth. Winning More Business in Financial Services is a step-by-step guide to thriving in an increasingly competitive business climate by optimizing existing relationships to meet people readers can't reach on their own and staging, framing, and following through on these referrals.", "author": "Michael Salmon", "slug": "winning-more-business-in-financial-services-584577-9780071791854-michael-salmon", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071791854.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584577", "product_url": "/app/ecom/book/584577/winning-more-business-in-financial-services-584577-9780071791854-michael-salmon", "bisac_codes": [ "BUS036000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071791847", "EISBN13": "9780071791854", "EISBN10": "007179185X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796333" } } } }, { "type": "Product", "id": "00010000584575", "attributes": { "name": "A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms", "subtitle": "", "description": "<p>The First How-To Strategy Guide to Transmedia Storytelling</p>\n\n<p>Phillipss book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.\"<br/>\nDavid Gale, Executive Vice President, MTV Cross Media</p>\n\n<p>Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.<br/>\nMichelle Satter, Founding Director, Sundance Institute Feature Film Program</p>\n\n<p>An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!<br/>\nJeff Gomez, CEO, Starlight Runner Entertainment</p>\n\n<p>A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.<br/>\nC. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen</p>\n\n<p>Includes Q&A sessions with the worlds leading experts in transmedia storytelling</p>\n\n<p>About the Book:</p>\n\n<p>What is transmedia storytelling and what can it do for you?</p>\n\n<p>Its the buzzword for a new generationa revolutionary technique for telling stories across multiple media platforms and formatsand its rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.</p>\n\n<p>Why do you need A Creators Guide to Transmedia Storytelling?</p>\n\n<p>If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Picturesat a fraction of the cost.</p>\n\n<p>Youll learn how to:</p>\n\n Choose the right platforms for your story\n\n Decide whether to DIY or outsource work\n\nFind and keep a strong core production team\n\nMake your audience a character in your story\n\nGet the funding you needand even make a profit\n\nForge your own successful transmedia career\n\n\n\n<p>With these proven media-ready strategies, youll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. Youll create major buzz with structures such as alternate reality games and fictional character sitesor even old-fashioned platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.</p>\n\n<p>This isnt the future. This is now. This is how you tell your story, touch your audience, and take your game to the next levelthrough transmedia storytelling.</p>", "author": "Andrea Phillips", "slug": "a-creators-guide-to-transmedia-storytelling-how-to-captivate-and-engage-audiences-across-multiple-platforms-584575-9780071791533-andrea-phillips", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071791533.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584575", "product_url": "/app/ecom/book/584575/a-creators-guide-to-transmedia-storytelling-how-to-captivate-and-engage-audiences-across-multiple-platforms-584575-9780071791533-andrea-phillips", "bisac_codes": [ "BUS016000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071791526", "EISBN13": "9780071791533", "EISBN10": "0071791531" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793707" } } } }, { "type": "Product", "id": "00010000584574", "attributes": { "name": "Secrets of Selling Services: Everything You Need to Sell What Your Customer Cant Seefrom Pitch to Close", "subtitle": "Everything You Need to Sell What Your Customer Can't See--from Pitch to Close", "description": "From Americas #1 sales trainer--the ultimate closer's guide for selling services\n\n<p>Stephan Schiffman--the acclaimed author of The 25 Habits of Highly Successful Salespeople and other top-selling sales books--applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. In Secrets of Selling Services, Schiffman teaches you how to:</p>\n\n Build your communication skills\n\nListen to your clients\n\nSell a personal relationship\n\nBoost your confi dence\n\nCreate client confi dence\n\nDeliver quality customer service\n\n\n\n<p>Schiffman arms you with winning ways to price, position, and present business services as products that solve problems--thereby overcoming buyer resistance to committing to products that they cannot see or touch.</p>\n\n<p>Whether the product is accounting, legal advice, IT services, sales training, or any other service, you'll learn how to sell more of it in the Secrets of Selling Services.</p>", "author": "Stephan Schiffman", "slug": "secrets-of-selling-services-everything-you-need-to-sell-what-your-customer-cant-seefrom-pitch-to-close-584574-9780071791632-stephan-schiffman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071791632.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584574", "product_url": "/app/ecom/book/584574/secrets-of-selling-services-everything-you-need-to-sell-what-your-customer-cant-seefrom-pitch-to-close-584574-9780071791632-stephan-schiffman", "bisac_codes": [ "BUS058000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071791625", "EISBN13": "9780071791632", "EISBN10": "0071791639" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761275" } } } }, { "type": "Product", "id": "00010000584573", "attributes": { "name": "Rapid Realignment: How to Quickly Integrate People, Processes, and Strategy for Unbeatable Performance", "subtitle": "", "description": "<p>The alignment tools you need to win in todays complex, fast-paced business world</p>\n\n<p>In The Power of Alignment, Labovitz and Rosansky showed us that organizational alignment was essential for success. They helped us focus on mission accomplishment while driving out cost. In Rapid Realignment they show us again how great leaders are working alignment every day!<br/>\nADMIRAL VERN CLARK, former Chief of U.S. Naval Operations</p>\n\n<p>What are the enablers of business success? A clear plan, effective execution, and a willingness to adapt quickly are important, but the big enabler is talented, engaged, aligned people. Rapid Realignment makes the case in a compelling way and provides a toolkit for creating organizational alignment.<br/>\nKEN FREEMAN, Dean, School of Management, Boston University, and former CEO of Quest Diagnostics</p>\n\n<p>When it comes to integrating care across two organizations, alignment is critical to success.<br/>\nDR. JAMES MANDELL, CEO, Childrens Hospital Boston</p>\n\n<p>Building on a set of core principles, Rapid Realignment provides a flexible and relevant toolset to help organizations quickly and effectively assess and make adjustments to direction.FRANK H. SCHNEIDER, III, Executive Vice President, CFO and CIO, Jockey International, Inc.</p>\n\n<p>Rapid Realignment gives managers the tools they need to navigate todays ever changing business climate.<br/>\nJOHN PATRICK, CEO, Farmington Bank</p>\n\n<p>From the authors of the bestselling book The Power of Alignment</p>\n\n<p>When Vern Clark became the Chief of Naval Operations in 2001, he made alignment one of his top five goals for the Navy. He also made George Labovitz and Victor Rosanskys pioneering book, The Power of Alignment (1997), required reading for every admiral. Under Clarks leadership, the U.S. Navy underwent one of the greatestand most successfulorganizational transformations in its 200-year history.</p>\n\n<p>Now, Labovitz and Rosansky introduce the highly anticipated follow-up to their groundbreaking book: Rapid Realignment.</p>\n\n<p>The business world has changed dramatically since 1997. With the pace of technological, competitive, and social change increasing at an amazing rate, the difference between winning and losing today lies in a companys ability to adapt and stay focused. Rapid Realignment gives you the insights and tools you need to ensure that strategy, customers, processes, and people work seamlessly together in the service of customers and that they continually realign in the face of change. The authors provide everything you need to know about:</p>\n\n Engaging employees at every level with the Main Thing of your business\n\nLinking strategy and organizational processes\n\nBringing the customer voice inside your company through social media\n\nUsing social media and digital technology to quickly identify points of misalignment at any level\n\nCreating the Enterprise Effect\n\n\n\n<p>Case studies from a broad array of companies, including FedEx, Quest Diagnostics, the U.S. Navy, Dana Farber/Childrens Hospital Cancer Center, Farmington Bank, and others clearly illustrate the authors methods, demonstrating that they work in any industry.</p>\n\n<p>Rapid Realignment provides a practical blueprint for wowing customers and reaching peak organizational performanceno matter what todays turbulent world throws your way.</p>", "author": "George Labovitz, Victor Rosansky", "slug": "rapid-realignment-how-to-quickly-integrate-people-processes-and-strategy-for-unbeatable-performance-584573-9780071791144-george-labovitz-victor-rosansky", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071791144.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584573", "product_url": "/app/ecom/book/584573/rapid-realignment-how-to-quickly-integrate-people-processes-and-strategy-for-unbeatable-performance-584573-9780071791144-george-labovitz-victor-rosansky", "bisac_codes": [ "BUS062000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071791137", "EISBN13": "9780071791144", "EISBN10": "0071791140" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791225" } } } }, { "type": "Product", "id": "00010000584572", "attributes": { "name": "How to Be Exceptional: Drive Leadership Success By Magnifying Your Strengths", "subtitle": "Drive Leadership Success By Magnifying Your Strengths", "description": "<p>One of The Globe & Mail's Top 10 Business books of the Year!</p>\n\nRethink Everything You Know About Leadership Strengths\n\n<p>\"A must-read for anyone wanting to positively stand out in an organization or for leaders wanting to raise the overall performance of the organization.\" -- Cindy Brinkley, Vice President, Global Human Resources, General Motors</p>\n\n<p>\"Zenger Folkman's findings related to companion behaviors is exciting. It enhances what's been presented in prior books and makes extraordinary leadership seem like an achievable goal. I would recommend this book to anyone committed to the journey.\" -- Pam Mabry, Director, Human Resources, The Boeing Company</p>\n\n<p>\"The authors take the groundbreaking concept of driving leadership effectiveness by building our strengths to a whole new level of practical implementation, providing us with a brilliantly clear road map. I have found this body of work to be absolutely invaluable . . . I cannot imagine a person in a leadership role today who would not find value from reading this book cover to cover.\" -- Loren M. Starr, Senior Managing Director and Chief Financial Officer, Invesco Ltd.</p>\n\n<p>How to Be Exceptional is a milestone in the emerging business case for evidence-based management. Building on two decades of earlier research, the authors brilliantly lay out a simple, concrete, scientifically validated model for achieving consistently superior business results through leadership. . . . Its magic is its simplicity, pragmatism, and focus.\" -- Eric Severson, Senior Vice President, Talent, Gap Inc.</p>\n\n<p>\"How to Be Exceptional is the best book on professional development I have read in decades. It reinforces the emerging wisdom that the path to greatness is really about building profound strengths, rather than through relentlessly focusing on ones weaknesses. This is a great road map for any leader seeking to optimize their growth and impact.\" -- Michael A. Peel, Yale University, Vice President, Human Resources and Administration</p>", "author": "John H. Zenger, Joseph Folkman, Robert H. Sherwin, Barbara Steel", "slug": "how-to-be-exceptional-drive-leadership-success-by-magnifying-your-strengths-584572-9780071791496-john-h-zenger-joseph-folkman-robert-h-sherwin-barbara-steel", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071791496.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584572", "product_url": "/app/ecom/book/584572/how-to-be-exceptional-drive-leadership-success-by-magnifying-your-strengths-584572-9780071791496-john-h-zenger-joseph-folkman-robert-h-sherwin-barbara-steel", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071791489", "EISBN13": "9780071791496", "EISBN10": "0071791493" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010026218247" } } } }, { "type": "Product", "id": "00010000584571", "attributes": { "name": "Understanding Global Health, 2E", "subtitle": "", "description": "A complete introductory review of global health--updated to reflect the latest issues and challenges\n\n<p>The first edition of Understanding Global Health set a new information standard for this rapidly emerging subject. Written by a remarkable group of authors and contributors, this comprehensive, engagingly written text offers unmatched coverage of every important topic--from infectious disease to economics to war. Created with the non-specialist in mind, Understanding Global Health explores the current burden of disease in the world, how health is determined, and the problems faced by populations and health care workers around the world.</p>\n\n<p>The second edition has been thoroughly updated to include the most current information and timely topics. New chapters cover such topics as human trafficking, malaria and neglected tropical diseases, surgical issues in global health, and mental health. Every chapter includes Learning Objectives, Summary, Study Questions, and References and, in many instances, practical case examples.</p>\n\n<p>Thorough coverage of every important subject, including:</p>\n\n Epidemiology, Biostatistics, and Surveillance\n\nNutrition\n\nPrimary Care in Global Health\n\nTuberculosis and HIV/AIDS\n\nEducation and Careers in Global Health\n\nAging Populations and Chronic Illness\n\nGlobal Health Ethics", "author": "William H. Markle, Melanie A. Fisher, Ray A. Smego", "slug": "understanding-global-health-2e-584571-9780071791014-william-h-markle-melanie-a-fisher-ray-a-smego", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071791014.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584571", "product_url": "/app/ecom/book/584571/understanding-global-health-2e-584571-9780071791014-william-h-markle-melanie-a-fisher-ray-a-smego", "bisac_codes": [ "MED002000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071791007", "EISBN13": "9780071791014", "EISBN10": "0071791019" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021760763" } } } }, { "type": "Product", "id": "00010000584570", "attributes": { "name": "Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing", "subtitle": "", "description": "Winner of a Choice Magazine Outstanding Academic Title Award!\n\n<p>We are on the cusp of a marketing revolution.<br/>\nAnd it is being led by you.</p>\n\n<p>Return on Influence is the first book to explore how brands are identifying and leveraging the worlds most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.</p>\n\n<p>In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:</p>\n\n In-depth explanations of the sources of online influenceand how they can work for or against you\n\nInterviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn\n\nAn insiders look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone\n\nPractical, actionable tips to increase your own personal power and online influence\n\nMore than a dozen original social influence marketing case studies\n\n\n\n<p>Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the superconnectors who ignite epidemics through word-of-mouth influence . . . and become one yourself.</p>\n\n<p>This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital agewith a Return on Influence.</p>\n\n<p>Praise for Return on Influence:</p>\n\n<p>Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!<br/>\nBrian Solis, author of The End of Business as Usual</p>\n\n<p>Schaefers book has earned its place on the shelf of anyone looking to find influencersor become one.<br/>\nHarold Burson, founder, Burson-Marsteller</p>\n\n<p>Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social mediaand particularly influence marketinghas become the silver bullet to solve all problems. Consider this book the marksmens manual.<br/>\nRick Wion, Director of Social Media, McDonalds</p>\n\n<p>I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insiders guide to combining content strategy with network interactions to create social conversations that move markets.<br/>\nArdath Albee, author of eMarketing Strategies for the Complex Sale</p>\n\n<p>A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.<br/>\nRandy Gage, author of Prosperity Mind</p>", "author": "Mark Schaefer", "slug": "return-on-influence-the-revolutionary-power-of-klout-social-scoring-and-influence-marketing-584570-9780071791106-mark-schaefer", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071791106.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584570", "product_url": "/app/ecom/book/584570/return-on-influence-the-revolutionary-power-of-klout-social-scoring-and-influence-marketing-584570-9780071791106-mark-schaefer", "bisac_codes": [ "BUS090010", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071791090", "EISBN13": "9780071791106", "EISBN10": "0071791108" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761320" } } } }, { "type": "Product", "id": "00010000584569", "attributes": { "name": "Geometrical and Visual Optics, Second Edition", "subtitle": "", "description": "A COMPREHENSIVE, LEARNER-FRIENDLY INTRODUCTION TO CLINICAL OPTICS\n\n<p>Geometrical and Visual Optics, Second Edition is a rigorous, yet highly accessible text that expertly combines basic optics with clinical applications in a way that brings key optometry topics to life. It emphasizes a vergence approach to geometrical and visual optics, reinforcing its fundamental utility in clinical practice. Featuring an open, workbook-style design, the book avoids unnecessary math and focuses on those optical concepts and problem-solving skills that are the cornerstones of contemporary clinical eye care.</p>\n\n<p>If you are an optometry student who wants to gain a complete, intuitive understanding of geometrical and visual optics, Geometrical and Visual Optics belongs on your reference shelf.</p>\n\n<p>FEATURES</p>\n\n In-depth coverage of geometrical and visual optics spans the full spectrum of topics, from refraction at spherical surfaces, to thin and thick lenses, to depth of field, ametropia, magnification, retinal image size, and reflection\n\nFocus on the vergence approach provides a conceptual paradigm for the book and underscores its strategic application in clinical practice\n\nValuable chapter on basic terms and concepts reviews light sources, rays, and pencils; vergence; and refraction and Snell's law\n\nPrimary emphasis on core concepts, with a minimum of formulae and superfluous mathematics\n\nChapter-ending self-assessment problems of varying complexity--with worked-out answers--and two comprehensive practice examinations with answers\n\nExceptional pedagogy, including concept-clarifying figures and chapter summaries with key formulae\n\n\n\n<p>PRAISE FOR DR. STEVEN SCHWARTZ:<br/>\nLike his popular book, Visual Perception: A Clinical Orientation, Dr. Schwartz offers a foundational optics text for eye care professionals in training and those seeking a concise review. Dr. Schwartz's contributions to our collective success remain unmatched. -- Jeff Rabin, Optometry and Vision Science</p>", "author": "Steven H. Schwartz", "slug": "geometrical-and-visual-optics-second-edition-584569-9780071790833-steven-h-schwartz", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071790833.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584569", "product_url": "/app/ecom/book/584569/geometrical-and-visual-optics-second-edition-584569-9780071790833-steven-h-schwartz", "bisac_codes": [ "MED086000", "0618" ], "items_count": null, "identifiers": { "ISBN13": "9780071790826", "EISBN13": "9780071790833", "EISBN10": "0071790837" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795676" } } } }, { "type": "Product", "id": "00010000584568", "attributes": { "name": "Oracle GoldenGate 11g Handbook", "subtitle": "", "description": "Master Oracle GoldenGate 11g\n\n<p>Enable highly available, real-time access to enterprise data in heterogeneous environments. Featuring hands-on workshops, Oracle GoldenGate 11g Handbook shows you how to install, configure, and implement this high-performance application. Youll learn how to replicate data across Oracle databases and other platforms, including MySQL and Microsoft SQL Server, and perform near-zero-downtime migrations and upgrades. Monitoring, performance tuning, and troubleshooting are also discussed in this Oracle Press guide.</p>\n\n Install and configure Oracle GoldenGate\n\nImplement Oracle GoldenGate one-way replication\n\nConfigure multitarget and cascading replication\n\nUse bidirectional replication to build a heterogeneous database infrastructure\n\nSecure your environment, control and manipulate data, and prevent errors\n\nConfigure Oracle GoldenGate for Oracle Clusterware and Oracle Real Application Clusters\n\nUse Oracle GoldenGate with MySQL and Microsoft SQL Server\n\nPerform near-zero-downtime upgrades and migrations\n\nUse Oracle GoldenGate Monitor and Oracle GoldenGate Director\n\nEnsure data quality with Oracle GoldenGate Veridata\n\nImplement nondatabase integration options", "author": "Robert G. Freeman", "slug": "oracle-goldengate-11g-handbook-584568-9780071790895-robert-g-freeman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071790895.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584568", "product_url": "/app/ecom/book/584568/oracle-goldengate-11g-handbook-584568-9780071790895-robert-g-freeman", "bisac_codes": [ "COM021040", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071790888", "EISBN13": "9780071790895", "EISBN10": "0071790896" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762409" } } } }, { "type": "Product", "id": "00010000584567", "attributes": { "name": "Oracle Solaris 11 System Administration The Complete Reference", "subtitle": "", "description": "Take Full Advantage of the Oracle Solaris 11 Management Features\n\n<p>Manage a highly scalable, cloud-based computing platform and deliver unmatched performance levels at every layer of your IT stack. Oracle Solaris 11 System Administration: The Complete Reference shows how to deploy Solaris from scratch. Get up-to-date details on installation options, device configuration, virtualization techniques, network security, file encryption, and Web services. NFS, Samba, and Apache are fully covered in this Oracle Press guide.</p>\n\n Install Oracle Solaris 11 on x86 and SPARC machines\n\nManage storage using the ZFS file system\n\nDefine user roles and enforce strong access policies\n\nCreate fully isolated zones and virtual system environments\n\nConfigure print, e-mail, DNS, and DHCP services\n\nShare files and devices using NFS and Samba\n\nSet up Apache Web servers and deploy AMP applications", "author": "Michael Jang, Harry Foxwell", "slug": "oracle-solaris-11-system-administration-the-complete-reference-584567-9780071790413-michael-jang-harry-foxwell", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071790413.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584567", "product_url": "/app/ecom/book/584567/oracle-solaris-11-system-administration-the-complete-reference-584567-9780071790413-michael-jang-harry-foxwell", "bisac_codes": [ "COM021000", "0917" ], "items_count": null, "identifiers": { "ISBN13": "9780071790420", "EISBN13": "9780071790413", "EISBN10": "0071790411" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762277" } } } }, { "type": "Product", "id": "00010000584566", "attributes": { "name": "Gemba Kaizen: A Commonsense Approach to a Continuous Improvement Strategy, Second Edition", "subtitle": "", "description": "The definitive, fully up-to-date guide to continuous improvement in the workplace\n\n<p>\"An updated version of a classic book that shares a wealth of new healthcare examples and case studies from around the world. The methods in this book will help you improve quality and safety, reduce waiting times, and improve the long-term financial position of your organization. Highly recommended!\" --Mark Graban, author of Lean Hospitals and coauthor of Healthcare Kaizen</p>\n\n<p>\"Every business faces the iron triangle of quality, cost, and delivery. Conventional thinking claims you cannot have all three. Not only does Mr. Imai turn that thinking on its head, but he shows you exactly how to do it.\" -- Matthew E. May, author of The Elegant Solution and The Laws of Subtraction</p>\n\n<p>\"Masaaki Imai has done it again. The second edition of his famous book not only describes all the tools necessary for any type of business to implement a lean strategy but also includes a large number of excellent case studies.\" -- Art Byrne, author of The Lean Turnaround</p>\n\n<p>Written by Masaaki Imai, pioneer of modern business operational excellence and founder of the Kaizen Institute, Gemba Kaizen, Second Edition is an in-depth revision of this renowned, bestselling work. The book reveals how to implement cost-effective, incremental improvements in your most critical business processes. Global case studies from a wide range of industries demonstrate how gemba kaizen has been successfully used to:</p>\n\n Maximize capacity and reduce inventory at Unga Limited, one of Kenya's largest flour-milling operations\n\nChange the IT culture at Achmea, a large European insurance firm\n\nExceed customer expectations at Walt Disney World in the United States\n\nImprove quality at Inoue Hospital in Japan\n\nTransform retail processes at Sonae MC, Portugal's largest employer\n\nPractice daily kaizen at Tork Ledervin, a weaving plant in Brazil\n\nStamp out muda at Sunclipse, an industrial packaging distributor in the United States\n\nManage quality improvement by total workforce involvement at Xuji Group Corporation, an electrical manufacturer in China\n\nImplement gemba kaizen at many other companies worldwide\n\n\n\n<p>To thrive in today's competitive global economy, organizations need to operate more effectively and profitably than ever before. Developing problem solvers, increasing productivity, improving quality, and reducing waste are essential success factors. Proven strategies for achieving these goals are included in this pioneering guide.</p>\n\n<p>This comprehensive resource offers detailed coverage of important gemba kaizen topics, including:</p>\n\n Quality, cost, and delivery in the gemba\n\nThe five steps of workplace organization\n\nIdentifying and eliminating muda--any non-value-adding activity\n\nVisual management\n\nSupervisors' roles in the lean workplace\n\nGemba managers' roles and accountability in sustaining high performance\n\nJust-in-time and total flow management\n\nThe CEOs role in leading a kaizen culture\n\n\n\n<p>The methods presented in Gemba Kaizen, Second Edition reveal that when management focuses on implementing kaizen (incremental, continuous improvement) in the gemba (the worksite) unique opportunities can be discovered for increasing the success and profitability of any organization.</p>", "author": "Masaaki Imai", "slug": "gemba-kaizen-a-commonsense-approach-to-a-continuous-improvement-strategy-second-edition-584566-9780071790369-masaaki-imai", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071790369.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584566", "product_url": "/app/ecom/book/584566/gemba-kaizen-a-commonsense-approach-to-a-continuous-improvement-strategy-second-edition-584566-9780071790369-masaaki-imai", "bisac_codes": [ "BUS087000", "0022" ], "items_count": null, "identifiers": { "ISBN13": "9780071790352", "EISBN13": "9780071790369", "EISBN10": "0071790365" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010017011161" } } } }, { "type": "Product", "id": "00010000584565", "attributes": { "name": "Electronic Gadgets for the Evil Genius", "subtitle": "21 Build-It-Yourself Projects, Second Edition", "description": "BUILD ALL-NEW FIENDISHLY FUN ELECTRONICS PROJECTS!\n\n<p>Spark your creativity with this wickedly inventive guide. Electronic Gadgets for the Evil Genius, Second Edition, is filled with completely new, amped-up projects that will shock and amaze, such as super-big Tesla coils, lasers, plasma devices, and electrokinetics contraptions.</p>\n\n<p>Using affordable, easy-to-find components and equipment, each do-it-yourself project begins with information on safety, the difficulty level, practical uses for the gadget, and the tools needed to complete the project. Youll gain valuable skills while enjoying hours of rewarding--and slightly twisted--fun!</p>\n\n<p>Electronic Gadgets for the Evil Genius, Second Edition:</p>\n\n Features step-by-step instructions and helpful illustrations\n\nProvides full schematic and construction details for every project\n\nCovers the scientific principles behind the projects\n\nRemoves the frustration factor--all required parts are listed along with sources\n\n\n\n<p>Build these and other devious devices:</p>\n\n Automatic programmable charger\n\nFull-feature plasma driver\n\nCapacitor-discharge drilling machine and dielectric tester\n\nCapacitor exploder\n\nField detector\n\nHigh-power therapeutic magnetic pulser\n\nSinging arc\n\nSolid-state Tesla coil\n\nSix-foot Jacobs ladder\n\nFree high-voltage experimental energy device\n\nHHO reactor cell\n\nHydrogen howitzer\n\nFaraday cage", "author": "Robert E. Iannini", "slug": "electronic-gadgets-for-the-evil-genius-584565-9780071790604-robert-e-iannini", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071790604.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584565", "product_url": "/app/ecom/book/584565/electronic-gadgets-for-the-evil-genius-584565-9780071790604-robert-e-iannini", "bisac_codes": [ "TEC008000", "0851" ], "items_count": null, "identifiers": { "ISBN13": "9780071790598", "EISBN13": "9780071790604", "EISBN10": "0071790608" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761396" } } } }, { "type": "Product", "id": "00010000584564", "attributes": { "name": "McGraw-Hill's 5 NLN PAX-RN Practice Tests", "subtitle": "3 Reading Tests + 3 Writing Tests + 3 Mathematics Tests", "description": "WE WANT TO HELP YOU SUCCEED on the NLN PAX-RN\n\n<p>McGraw-Hill's 5 NLN PAX-RN Practice Tests helps you prepare for this important exam and achieve the high score you need to get into the nursing school you desire. Written by a test prep expert, this book provides you with the intensive practice that will improve your score. You'll be able to sharpen your skills, boost your confidence, reduce your stress--and do your very best on test day.</p>\n\n<p>Inside you'll find:</p>\n\n Five full-length sample tests that match the actual NLN PAX-RN exam in content, format, and level of difficulty\n\nThorough practice with questions covering verbal ability, mathematics, and science\n\nClear explanations in the answer key for all sample test questions\n\nExpert strategies on achieving a top score", "author": "Joseph Brennan", "slug": "mcgraw-hills-5-nln-pax-rn-practice-tests-584564-9780071789899-joseph-brennan", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071789899.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584564", "product_url": "/app/ecom/book/584564/mcgraw-hills-5-nln-pax-rn-practice-tests-584564-9780071789899-joseph-brennan", "bisac_codes": [ "MED086000", "0654" ], "items_count": null, "identifiers": { "ISBN13": "9780071789882", "EISBN13": "9780071789899", "EISBN10": "0071789898" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796325" } } } }, { "type": "Product", "id": "00010000584563", "attributes": { "name": "How to Find a Job on LinkedIn, Facebook, Twitter and Google+ 2/E", "subtitle": "", "description": "<p>The definitive guide to social media job huntingnow updated to include GOOGLE+!</p>\n\n<p>Finding your dream job the old way just doesnt happen anymore. If you want to move up in todays ultracompetitive job market, you have to master the most useful tools out theresocial networks.</p>\n\n<p>How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, Second Edition, helps you take full advantage of the bounty of opportunities found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and leveraging the job-search features of the most popular sites, including:</p>\n\n<p>LinkedIn's InMapsGet a complete visual of your network for a faster, more efficient job search<br/>\nFacebook's BranchOutLearn more about your friends careers, so you can help themand they can help you<br/>\nTwitter's ListsBuild a customized list of users to discover opportunities you might otherwise miss<br/>\nGoogle+'s CirclesGet the most relevant information about yourself into the hands of the right people</p>", "author": "Brad Schepp, Debra Schepp", "slug": "how-to-find-a-job-on-linkedin-facebook-twitter-and-google-2e-584563-9780071790444-brad-schepp-debra-schepp", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071790444.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584563", "product_url": "/app/ecom/book/584563/how-to-find-a-job-on-linkedin-facebook-twitter-and-google-2e-584563-9780071790444-brad-schepp-debra-schepp", "bisac_codes": [ "BUS059000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071790437", "EISBN13": "9780071790444", "EISBN10": "0071790446" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762453" } } } }, { "type": "Product", "id": "00010000584562", "attributes": { "name": "Winning with Transglobal Leadership: How to Find and Develop Top Global Talent to Build World-Class Organizations", "subtitle": "", "description": "<p>CREATE A POWERFUL COMPETITIVE ADVANTAGE FOR YOUR BUSINESS WITH HIGH-PERFORMING GLOBAL LEADERS</p>\n\n<p>Finally, a book that can guide leaders who are facing a shortage of global talent. Not only is this book an inspiring read, but it also provides practical and sustainable best practices that can help global leaders select and develop top talent.<br/>\nSTEVE BENNETT, Chairman of the Board, Symantec, and former President and CEO, Intuit</p>\n\n<p>Provides actionable best practices and research-based advice that every successful global leader needs in todays complex business environment.<br/>\nSHEILA PENROSE, Chairman, Jones Lang LaSalle, and Cochairman, Corporate Leadership Center</p>\n\n<p>In this book, a seasoned team of leaders has distilled key insights on leading across borders that are based on several decades experience and groundbreaking research. This is a mustread for anyone seeking to lead a global organization in todays dynamic marketplace.<br/>\nRANJAY GULATA, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School</p>\n\n<p>Delivers valuable insights and best practices to assist leaders in todays increasingly complex world of global work.<br/>\nMARGARET KEANE, CEO and President, GE Capital Retail Finance</p>\n\n<p>In my experience, it is not just the quality of your senior management, but their ability to think and work across cultures that is really critical to the success of any international expansion plan. This bookand the research on which it is basedis a very valuable tool.<br/>\nP.R.S. OBEROI, Chairman, Oberoi Hotels, Ltd.</p>\n\n<p>About the Book:</p>\n\n<p>Operating and expanding business units offshore, selling in foreign markets, and managing global supply chains are just three of the many challenges that emphasize the importance of leaders that can transcend borders.</p>\n\n<p>Winning with Transglobal Leadership will help prepare your organization to meet this need head-on with a framework for developing and training leaders that best fit your global growth strategies.</p>\n\n<p>The book combines insights from a global team of author-experts. Together, they draw on an impressive range of resourcesextensive original research, interviews with world-class high-performing executives, and decades of combined experience as senior executives, researchers, and consultantsto deliver an easily implemented process for assessing your organizations global capability and developing the leaders who will drive success. 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