Product List
GET /services/catalog/products?format=api&page=70567
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Going far beyond \"plug-and-chug\" solutions, this multidisciplinary guide explains the underlying scientific principles, provides detailed engineering analysis, and lays out versatile problem-solving methodologies.</p>\n\n<p>Written by an \"engineer who teaches,\" with more than 20 years of experience as a practicing engineer and numerous awards for teaching engineering, this straightforward, one-of-a-kind resource fills a long-vacant niche by identifying and teaching the procedures necessary to address and resolve any problem, regardless of its complexity. Engineering Problem-Solving 101: Time-Tested and Timeless Techniques contains more than 50 systematic approaches spanning all disciplines, logically organized into mathematical, physical/mechanical, visual, and conceptual categories. Strategies are reinforced with practical reference tables, technical illustrations, interesting photographs, and real-world examples.</p>\n\n<p>Inside, you'll find:</p>\n\n<p> 50+ proven problem-solving methods </p>\n\n<p> Illustrative examples from all engineering disciplines</p>\n\n<p> Photos, illustrations, and figures that complement the material covered</p>\n\n<p> Detailed tables that summarize concepts and provide useful data in a convenient format</p>", "author": "Robert W. Messler", "slug": "engineering-problem-solving-101-time-tested-and-timeless-techniques-584632-9780071799973-robert-w-messler", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071799973.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584632", "product_url": "/app/ecom/book/584632/engineering-problem-solving-101-time-tested-and-timeless-techniques-584632-9780071799973-robert-w-messler", "bisac_codes": [ "TEC035000", "0022" ], "items_count": null, "identifiers": { "ISBN13": "9780071799966", "EISBN13": "9780071799973", "EISBN10": "0071799974" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762463" } } } }, { "type": "Product", "id": "00010000584631", "attributes": { "name": "Total Construction Project Management, Second Edition", "subtitle": "", "description": "<p>The most comprehensive, up-to-date construction project management system</p>\n\n<p>Fully revised for the latest technologies and standards, Total Construction Project Management, Second Edition provides a proven framework for completing construction jobs as specified, on schedule, and within budget. Youll learn how to plan, organize, and control each stage of a projectfrom initiation to close-out.</p>\n\n<p>This updated edition integrates important new trends, such as technological interoperability, seamless electronic information exchange, Building Information Modeling (BIM), and sustainable building practices. Real-world case studies and customizable sample construction documents are included in this practical guide.</p>\n\n<p>Inside, youll find field-tested methods for:</p>\n\n Preparing project bids and proposals\n\nNegotiating contracts\n\nProject planning and initiation\n\nScheduling construction\n\nEstimating, budgeting and cost control\n\nProject organization and control\n\nConstruction project execution\n\nIntegrating the latest technologies, including BIM and electronic information exchange\n\nGreen building and sustainable construction\n\nConstruction safety and health\n\nProject communications\n\nManaging human factors", "author": "George J. Ritz, Sidney M. Levy", "slug": "total-construction-project-management-second-edition-584631-9780071801386-george-j-ritz-sidney-m-levy", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071801386.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584631", "product_url": "/app/ecom/book/584631/total-construction-project-management-second-edition-584631-9780071801386-george-j-ritz-sidney-m-levy", "bisac_codes": [ "TEC005000", "0504" ], "items_count": null, "identifiers": { "ISBN13": "9780071801379", "EISBN13": "9780071801386", "EISBN10": "0071801383" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761341" } } } }, { "type": "Product", "id": "00010000584630", "attributes": { "name": "One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company", "subtitle": "", "description": "<p>From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea</p>\n\n<p>Stephen Key is back, and hes delivering a proven, straightforward process for starting, growing, and running a businesswithout the need for an MBA or millions of dollars in funding.</p>\n\n<p>Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off the ground and into the black. Case-studies of his most successful students and other innovators further underscore key principles from the book, while strategies for testing, protecting, and marketing a product make it easier than ever for you to follow achieve your business and life dreams.</p>\n\n<p>Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. The course he teaches has attracted more than ten thousand students around the world.</p>", "author": "Stephen Key", "slug": "one-simple-idea-for-startups-and-entrepreneurs-live-your-dreams-and-create-your-own-profitable-company-584630-9780071800457-stephen-key", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071800457.jpg", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584630", "product_url": "/app/ecom/book/584630/one-simple-idea-for-startups-and-entrepreneurs-live-your-dreams-and-create-your-own-profitable-company-584630-9780071800457-stephen-key", "bisac_codes": [ "BUS025000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071800440", "EISBN13": "9780071800457", "EISBN10": "007180045X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762555" } } } }, { "type": "Product", "id": "00010000584629", "attributes": { "name": "McGraw-Hill Handbook of English Grammar and Usage, 2nd Edition", "subtitle": "", "description": "<p>Who or Whom? / Its or Its / Lie or Lay?</p>\n\n<p>Can't remember those grueling grammar lessons from junior high? Troubled that your professional writing lacks polish? Stop worrying! You've just picked up the painless prescription for proper English!</p>\n\n<p>Acclaimed grammarians Mark Lester and Larry Beason know that English teachers aren't the only ones who expect careful and correct language choices. Precision in language can be the deciding factor when it comes to getting a job or winning a promotion. The McGraw-Hill Handbook of English Grammar and Usage gives you bottom-line definitions, tips, and simple rules that summarize the essentials you need to know.</p>\n\n<p>This second edition includes a chapter dedicated to grammar and its usage in digital communication, including texting, e-mail, social media, and new technology, so you can communicate correctly in any format.</p>\n\n<p>Whether your skills need drastic improvement or a quick brush-up, The McGraw-Hill Handbook of English Grammar and Usage will get your grammar back on the right track with:</p>\n\n Straightforward explanations of common mistakes and why they happen\n\nHundreds of correct and incorrect sentence examples, with errors clearly marked\n\nQuick tips for fixing your most stubborn grammatical mishaps\n\nCatchy memory aids for writing correctly the first time", "author": "Mark Lester, Larry Beason", "slug": "mcgraw-hill-handbook-of-english-grammar-and-usage-2nd-edition-584629-9780071799911-mark-lester-larry-beason", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071799911.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584629", "product_url": "/app/ecom/book/584629/mcgraw-hill-handbook-of-english-grammar-and-usage-2nd-edition-584629-9780071799911-mark-lester-larry-beason", "bisac_codes": [ "LAN028000", "0223" ], "items_count": null, "identifiers": { "ISBN13": "9780071799904", "EISBN13": "9780071799911", "EISBN10": "0071799915" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009790021" } } } }, { "type": "Product", "id": "00010000584627", "attributes": { "name": "The Financial Domino Effect: How to Profit Now in the Volatile Global Economy", "subtitle": "", "description": "<p>Predict and profit from the chain reactions of market turmoil</p>\n\n<p>If you care about the inner dynamics and investors reactions to the emerging new financial world that will increasingly consist of path-dependent, multimodal, fat-tailed outcomes, Ben Emonss new book is a must-read. In a coherent and clear framework, Ben shows how falling dominoes in a world of fast markets and uniquely new possibilities creates a market landscape we might never have prepared for.<br/>\nVineer Bhansali, Managing Director, Portfolio Manager, PIMCO</p>\n\n<p>At some point after getting your financial life in order, you may well have money to invest. Where should you put it, especially when worldwide markets are in flux? Ben Emons, a senior vice president at Pimco, the investment company that runs the worlds largest bond fund, addresses that question in The Financial Domino Effect.<br/>\nThe New York Times</p>\n\n<p>A great book; its a very smart book. This is not general reading but its something accessible to anyone.\"<br/>\nTom Keene, Bloommberg Radio</p>\n\n<p>When a major political or financial event happens, the impact disseminates like a contagion across markets and sovereign boundaries. Like a row of toppling dominoes, the effect of the crisis accelerates along various paths. The Financial Domino Effect enables you to benefit from these moving catastrophes and helps you navigate current changes taking place in governmental and financial systems.</p>\n\n<p>At the heart of this progressive book is a powerful framework for analyzing and interpreting the variety of connected influences in the three main domino effects categoriessocial-political, economic, and financial. By examining the aftermath of such recent milestone events as the collapse of Lehman Brothers, the Occupy Wall Street movement, and the Middle East protests, it shows you how to apply domino theory to become a more knowledgeable and astute portfolio manager. Written with the everyday investor in mind, this hands-on resource takes you to the next level by delving into such consequential topics as:</p>\n\nHow easily complex domino effects can become and what it means to your portfolio\n\nSix symptoms in the aftermath of a financial or sovereign crisis\n\nPostfinancial crisis responses, such as quantitative easing (QE), credit easing, and competitive quantitative easing (CQE)\n\nHow the dissemination and speed of domino effects relate to monetary transmission <p>The second part of the book goes into great depth examining the euro zone debt crisis through the framework. This crisis is particularly unique because it is a domino effect of three kindssocial, economic, and financialand it has not fully played out. This timely guide takes you step by step through the crisis to a final analysis. In the end, you will be prepared to plan for the myriad of far-reaching consequences and balance your portfolio.</p>\n\n<p>Financial crises will happen with high frequency. The Financial Domino Effect helps you stay on top when it all goes down.</p>", "author": "Ben Emons", "slug": "the-financial-domino-effect-how-to-profit-now-in-the-volatile-global-economy-584627-9780071799591-ben-emons", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071799591.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584627", "product_url": "/app/ecom/book/584627/the-financial-domino-effect-how-to-profit-now-in-the-volatile-global-economy-584627-9780071799591-ben-emons", "bisac_codes": [ "BUS036000", "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071799584", "EISBN13": "9780071799591", "EISBN10": "0071799591" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794685" } } } }, { "type": "Product", "id": "00010000584626", "attributes": { "name": "Numbersense: How to Use Big Data to Your Advantage", "subtitle": "", "description": "How to make simple sense of complex statistics--from the author of Numbers Rule Your World\n\n<p>We live in a world of Big Data--and it's getting bigger every day. Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not.</p>\n\n<p>Where do you send your child for the best education? Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data.</p>\n\n<p>The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations.</p>\n\n<p>In Numbersense, expert statistician Kaiser Fung explains when you should accept the conclusions of the Big Data \"experts\"--and when you should say, \"Wait . . . what?\" He delves deeply into a wide range of topics, offering the answers to important questions, such as:</p>\n\n How does the college ranking system really work?\n\nCan an obesity measure solve America's biggest healthcare crisis?\n\nShould you trust current unemployment data issued by the government?\n\nHow do you improve your fantasy sports team?\n\nShould you worry about businesses that track your data?\n\n\n\n<p>Don't take for granted statements made in the media, by our leaders, or even by your best friend. We're on information overload today, and there's a lot of bad information out there.</p>\n\n<p>Numbersense gives you the insight into how Big Data interpretation works--and how it too often doesn't work. You won't come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you'll trust the mental alarm that goes off in your head when something just doesn't seem to add up.</p>\n\n<p>Praise for Numbersense</p>\n\n<p>\"Numbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learnedin short, a great way to acquire your own sense of numbers!\"<br/>\nThomas H. Davenport, coauthor of Competing on Analytics and Presidents Distinguished Professor of IT and Management, Babson College</p>\n\n<p>\"Kaisers accessible business book will blow your mind like no other. Youll be smarter, and you wont even realize it. Buy. It. Now.\"<br/>\nAvinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0</p>\n\n<p>\"Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning.\"<br/>\nJohn Sall, Executive Vice President, SAS Institute</p>\n\n<p>\"Kaiser Fung breaks the bad newsa ton more data is no panaceabut then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isnt an advanced degree, nor is it common sense. You need Numbersense.\"<br/>\nEric Siegel, founder, Predictive Analytics World, and author, Predictive Analytics</p>\n\n<p>\"I laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended!\"<br/>\nTom Peters, author of In Search of Excellence</p>", "author": "Kaiser Fung", "slug": "numbersense-how-to-use-big-data-to-your-advantage-584626-9780071799676-kaiser-fung", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071799676.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584626", "product_url": "/app/ecom/book/584626/numbersense-how-to-use-big-data-to-your-advantage-584626-9780071799676-kaiser-fung", "bisac_codes": [ "MAT029000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071799669", "EISBN13": "9780071799676", "EISBN10": "0071799672" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794803" } } } }, { "type": "Product", "id": "00010000584625", "attributes": { "name": "The Perfect Corporate Board: A Handbook for Mastering the Unique Challenges of Small-Cap Companies", "subtitle": "", "description": "<p>The first corporate governance book of its kindwritten specifically for board members of smaller companies </p>\n\n<p>The Perfect Corporate Board covers the critical issues board members of smaller companies routinely face, helping them make better decisions for organizational success. It provides objective, practical advice on such critical issues as analyzing prospective financing, equity research, stock buy-backs, short selling, investment banking, and purchasing legal services.</p>\n\n<p>Adam Epstein is a corporate director and capital markets expert with extensive legal and operating experience. He is a member of the National Association of Corporate Directors, and speaks and writes regularly in national forums with respect to corporate governance.</p>", "author": "Adam Epstein", "slug": "the-perfect-corporate-board-a-handbook-for-mastering-the-unique-challenges-of-small-cap-companies-584625-9780071799553-adam-epstein", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071799553.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584625", "product_url": "/app/ecom/book/584625/the-perfect-corporate-board-a-handbook-for-mastering-the-unique-challenges-of-small-cap-companies-584625-9780071799553-adam-epstein", "bisac_codes": [ "BUS027000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071799546", "EISBN13": "9780071799553", "EISBN10": "0071799559" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761269" } } } }, { "type": "Product", "id": "00010000584623", "attributes": { "name": "CNC Handbook", "subtitle": "", "description": "Practical CNC design, construction, and operation techniques\n\n<p>Gain a thorough understanding of computerbasednumerical control systems, components, and technologies. Featuring hundreds of color images and schematic diagrams, CNC Handbook explains machining fundamentals and shows you how to build and safely operate fully automated,technically sophisticated mechatronic equipment. Learn how to work with position controllers, accomplish rapid and precise machine motions, use CAD and CAM systems, and integrate CNC into IT networks. The latest CNC programming languages, flexible manufacturing systems, and troubleshooting methods are also discussed in this hands-on guide.</p>\n\n<p>CNC HANDBOOK COVERS:</p>\n\nOpen- and closed-loop control systems\n\nProgrammable logic controllers and switches\n\nMachine tools and machining centers\n\nTurning, milling, and grinding equipment\n\nIndustrial robots and robot controllers\n\nAdditive and flexible manufacturing systems\n\nDirect and distributed numerical control\n\nCNC programming platforms and languages\n\nClose-to-process production measurement", "author": "Hans B. Kief, Helmut A. 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The Manager's Guide to Employee Engagement shows leaders at all levels how to build relationships that support collaboration and drive meaningful performance improvement. Learn how to:</p>\n\n Foster loyalty, trust, and commitment in all your employees\n\nCreate a culture of positive thinking\n\nEmpower employees to act as internal entrepreneurs\n\nAlign employee and organizational values and goals\n\nBecome \"the best boss ever\"--without losing sight of business goals\n\n\n\n<p>Learn how to make your employees engaged and successful--and facilitate your own success at the same time.</p>\n\n<p>Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:</p>\n\n Clear definitions of key terms and concepts\n\nTactics and strategies for engaging employees\n\nTips for executing the tactics in the book\n\nPractical advice for minimizing the possibility of error\n\nWarning signs for when things are about to go wrong\n\nExamples of successful engagement tactics\n\nSpecific planning procedures, tactics, and hands-on techniques", "author": "Scott Carbonara", "slug": "managers-guide-to-employee-engagement-584622-9780071799515-scott-carbonara", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071799515.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584622", "product_url": "/app/ecom/book/584622/managers-guide-to-employee-engagement-584622-9780071799515-scott-carbonara", "bisac_codes": [ "BUS066000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071799508", "EISBN13": "9780071799515", "EISBN10": "0071799516" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793683" } } } }, { "type": "Product", "id": "00010000584621", "attributes": { "name": "Oracle Database 12c SQL", "subtitle": "", "description": "<p>Write Powerful SQL Statements and PL/SQL Programs</p>\n\n<p>Learn how to access Oracle databases through SQL statements and construct PL/SQL programs. Oracle Database 12c SQL offers complete coverage of the latest database features and techniques. Find out how to write SQL statements to retrieve and modify database information, use SQL*Plus and SQL Developer, work with database objects, write PL/SQL programs, use performance optimization techniques, incorporate XML, and more. This Oracle Press guide contains everything you need to know to master SQL.</p>\n\n Use SQL statements to access an Oracle database\n\nWork with SQL*Plus and SQL Developer\n\nWrite PL/SQL programs\n\nCreate tables, sequences, indexes, views, and triggers\n\nDesign advanced queries containing complex calculations\n\nCreate database objects to handle abstract data\n\nUse date, time stamp, and time interval data types\n\nEstablish user roles and privileges\n\nHandle multimedia files using large objects\n\nTune SQL statements to make them execute faster\n\nGenerate, process, and store XML data\n\nMaster the very latest Oracle Database 12c features\n\n\n\n<p>Code examples in the book are available for download.</p>", "author": "Jason Price", "slug": "oracle-database-12c-sql-584621-9780071799362-jason-price", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071799362.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584621", "product_url": "/app/ecom/book/584621/oracle-database-12c-sql-584621-9780071799362-jason-price", "bisac_codes": [ "COM021000", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071799355", "EISBN13": "9780071799362", "EISBN10": "0071799362" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761218" } } } }, { "type": "Product", "id": "00010000584620", "attributes": { "name": "Aircraft Powerplants, Eighth Edition", "subtitle": "", "description": "The most comprehensive, current guide to aircraft powerplants\n\n<p>Fully revised to cover the latest industry advances, Aircraft Powerplants, Eighth Edition, prepares you for certification as an FAA powerplant technician in accordance with the Federal Aviation Regulations (FAR). This authoritative text has been updated to reflect recent changes in FAR Part 147.</p>\n\n<p>This new edition features expanded coverage of turbine-engine theory and nomenclature; current models of turbofan, turboprop, and turboshaft engines; and up-to-date details on turbine-engine fuel, oil, and ignition systems. Important information on how individual components and systems operate together is integrated throughout the text. Clear photos of various components and a full-color insert of diagrams and systems are included. Review questions at the end of each chapter enable you to check your knowledge of the topics presented in this practical resource.</p>\n\n<p>Aircraft Powerplants, Eighth Edition, covers:</p>\n\n Aircraft powerplant classification and progress\n\nReciprocating-engine construction and nomenclature\n\nInternal-combustion engine theory and performance\n\nLubricants and lubricating systems\n\nInduction systems, superchargers, turbochargers, and cooling and exhaust systems\n\nBasic fuel systems and carburetors\n\nFuel injection systems\n\nReciprocating-engine ignition and starting systems\n\nOperation, inspection, maintenance, and troubleshooting of reciprocating engines\n\nReciprocating-engine overhaul practices\n\nGas-turbine engine: theory, jet propulsion principles, engine performance, and efficiencies\n\nPrincipal parts of a gas-turbine engine, construction, and nomenclature\n\nGas-turbine engine: fuels and fuel systems\n\nTurbine-engine lubricants and lubricating systems\n\nIgnition and starting systems of gas-turbine engines\n\nTurbofan, turboprop, and turboshaft engines\n\nGas-turbine operation, inspection, troubleshooting, maintenance, and overhaul\n\nPropeller theory, nomenclature, and operation\n\nTurbopropellers and control systems\n\nPropeller installation, inspection, and maintenance\n\nEngine indicating, warning, and control systems", "author": "Thomas W. 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Kroes", "slug": "aircraft-powerplants-eighth-edition-584620-9780071799140-thomas-w-wild-michael-j-kroes", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071799140.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584620", "product_url": "/app/ecom/book/584620/aircraft-powerplants-eighth-edition-584620-9780071799140-thomas-w-wild-michael-j-kroes", "bisac_codes": [ "TRA002000", "0853" ], "items_count": null, "identifiers": { "ISBN13": "9780071799133", "EISBN13": "9780071799140", "EISBN10": "0071799141" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796618" } } } }, { "type": "Product", "id": "00010000584619", "attributes": { "name": "Crisis Communication (PB)", "subtitle": "", "description": "<p>The Definitive Guide to Communicating in Any Crisis</p>\n\n<p>When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Finks book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin</p>\n\n<p>There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed.</p>\n\n<p>Skillfully managing the perception of the crisis determines the difference between a companys life or death. Because in the pitched battle between perception and reality, perception always wins.</p>\n\n<p>Fortunately, there is a solution. 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The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you:</p>\n\n UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC\n\nPERCEPTION AND REALITY\n\nCHOOSE THE BEST SPOKESPERSON FOR THE CRISIS\n\nPROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL\n\nMAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS\n\nTELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD\n\nUSE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS\n\n\n\n<p>The explosion of the Internet and, especially, social media, has added a new layer to the business leaders skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it.</p>\n\n<p>With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through todays rocky landscape of businesswhere crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance.</p>\n\n<p>PRAISE FOR STEVEN FINKS CRISIS MANAGEMENT<br/>\nEvery major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: Is Steven Finks book one that busy executives ought to read? The answer is a resounding yes.LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW</p>", "author": "Steven Fink", "slug": "crisis-communication-pb-584619-9780071799225-steven-fink", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071799225.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "584619", "product_url": "/app/ecom/book/584619/crisis-communication-pb-584619-9780071799225-steven-fink", "bisac_codes": [ "BUS007000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071799218", "EISBN13": "9780071799225", "EISBN10": "0071799222" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791059" } } } }, { "type": "Product", "id": "00010000584618", "attributes": { "name": "Self-Leadership: How to Become a More Successful, Efficient, and Effective Leader from the Inside Out", "subtitle": "", "description": "<p>Lead yourself to successand others are sure to follow</p>\n\n<p>For leaders looking for a plan of Why, What, and How to become a better leader, the answer is between the covers of this book.<br/>\nChester Elton, New York Times bestselling author of The Carrot Principle, The Orange Revolution, and All In</p>\n\n<p>Ever wish you could be more confident, more engaged, or more productive in your life? Look no further. All the concepts and tools are right here.<br/>\nRyan M. Niemiec, Psy.D., Psychologist and Education Director, VIA Institute on Character</p>\n\n<p>Self-reliance, courage, confidence, emotional self-awareness, and perseverance encompassed into one leadership concept.<br/>\nGaree W. Earnest, Ph.D., Professor, The Ohio State University</p>\n\n<p>Bryant and Kazans groundbreaking work challenges us to take the first small steps of what will be for many a lifelong journey of self-discovery from the inside out.<br/>\nR. Dale Safrit, Ed.D., Professor, North Carolina State University</p>\n\n<p>Andrew and Anas . . . research, insights, and experience provide a practical tool-kit on how you can choose to live your life and your work and influence others to do the same.<br/>\nPhilip Beck, Chairman, Dubeta</p>\n\n<p>It is generally accepted in the business literature that the heart of leadership is leading self. 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