Product List
GET /services/catalog/products?format=api&page=70555
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The secret lies not in predicting the market but rather in carefully managing your trade from beginning to end.</p>\n\n<p>Norris gives you step-by-step instructions for selecting a market to trade, and determining which direction to trade the market, what to look for prior to trading, and when to enter and exit a trade. Mastering Trade Selection and Management takes the guesswork out of trading by showing you how to:</p>\n\n Measure the effects employment, government interest-rate policy, and consumer confidence have on a market\n\nDetermine what levels need to be breached to signal a change of trend\n\nImplement a monitoring system to gauge when the current trend is holding or changing\n\nAnalyze markets down to an intraday level to identify historical support and resistance levels\n\nAvoid emotional pitfalls that might lead you to make poor decisionssuch as exiting a trade too early or failing to pull the trigger on a trade signal\n\n\n\n<p>Norriss simple five-step system for trading will make you a more consistent and profitable trader. Using the wealth of graphs, charts, and trading examples inside, you can research, set up, and test your trades in order to fine-tune them for the real world. You risk no money and qualify yourself to make more trades that are lucrative.</p>\n\n<p>From planning to execution to exit, the blueprints to the fine art of trading are now in your hands with Mastering Trade Selection and Management.</p>", "author": "Jay Norris, Al Gaskill", "slug": "mastering-trade-selection-and-management-advanced-strategies-for-long-term-profitability-583715-9780071760119-jay-norris-al-gaskill", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071760119.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583715", "product_url": "/app/ecom/book/583715/mastering-trade-selection-and-management-advanced-strategies-for-long-term-profitability-583715-9780071760119-jay-norris-al-gaskill", "bisac_codes": [ "0567" ], "items_count": null, "identifiers": { "ISBN13": "9780071754989", "EISBN13": "9780071760119", "EISBN10": "0071760113" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792880" } } } }, { "type": "Product", "id": "00010000583714", "attributes": { "name": "Manager's Guide to Social Media", "subtitle": "", "description": "JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!\n\n<p>Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.</p>\n\n<p>Managers Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:</p>\n\n Manage your companys online reputation\n\nSet internal policies on the proper use of social media\n\nBuild \"rivers\" of information to outsmart the competition\n\nImplement social tools internally to support virtual teams\n\nForecast the next trends in social media\n\n\n\n<p>Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:</p>\n\n Key Terms: Clear definitions of concepts and jargon\n\nSmart Managing: Tactics and strategies for managing social media in the workplace\n\nTricks of the Trade: Insider tips for getting the most out of social media\n\nMistake Proofing: Common pitfalls and how to avoid them\n\nCaution: Warning signs to keep an eye out for\n\nFor Example: Stories and insights from the front lines of social media management\n\nTools: Specific procedures, tactics, and hands-on techniques", "author": "Scott Klososky", "slug": "managers-guide-to-social-media-583714-9780071761536-scott-klososky", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071761536.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583714", "product_url": "/app/ecom/book/583714/managers-guide-to-social-media-583714-9780071761536-scott-klososky", "bisac_codes": [ "BUS083000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071754330", "EISBN13": "9780071761536", "EISBN10": "0071761535" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791739" } } } }, { "type": "Product", "id": "00010000583713", "attributes": { "name": "Female Pelvic Medicine and Reconstructive Surgery", "subtitle": "", "description": "A unique combination medical reference and full-color surgical atlas on female pelvic medicine and reconstructive surgery\n\n<p>An essential clinical companion and an outstanding practical review, Female Pelvic Medicine & Reconstructive Surgery is the most comprehensive single-volume resource available on urogynecology. It delivers a solid introduction to this growing subspecialty and thoroughly covers its underlying principles with an emphasis on diagnostic techniques and management strategies. Authored by a team of international experts, the book is enhanced by hundreds of original full-color photographs and illustrations that provide step-by-step guidance on key surgical procedures.</p>\n\n<p>Female Pelvic Medicine & Reconstructive Surgery is logically divided into four sections:</p>\n\n<p> Fundamental Topics--Includes essentials such as epidemiology, anatomy of the pelvic floor, mechanisms of disease, and evaluation of the patient with pelvic floor dysfunction</p>\n\n<p> Disease States--Covers lower urinary tract dysfunction, functional anorectal disorders, pelvic organ prolapse, and other pelvic floor disorders</p>\n\n<p> Clinical Management--Details pessaries, physical therapy, behavioral therapy, the use of graft materials in reconstructive surgery, peri-operative and post-operative medical evaluation and care, and incorporating new treatments into clinical practice</p>\n\n<p> Surgical Atlas--Reviews surgical instrumentation and illustrates surgery for stress urinary incontinence, pelvic organ prolapse, fistula repair, anal incontinence, and covers the management of surgical complications</p>", "author": "Rebecca G. Rogers, Vivian Sung, Cheryl B. Iglesia, Ranee Thakar", "slug": "female-pelvic-medicine-and-reconstructive-surgery-583713-9780071761468-rebecca-g-rogers-vivian-sung-cheryl-b-iglesia-ranee-thakar", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071761468.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583713", "product_url": "/app/ecom/book/583713/female-pelvic-medicine-and-reconstructive-surgery-583713-9780071761468-rebecca-g-rogers-vivian-sung-cheryl-b-iglesia-ranee-thakar", "bisac_codes": [ "MED033000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071756419", "EISBN13": "9780071761468", "EISBN10": "0071761462" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793903" } } } }, { "type": "Product", "id": "00010000583712", "attributes": { "name": "Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader", "subtitle": "", "description": "<p>Ride your personal brand to the highest level in your field!</p>\n\n<p>A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.<br/>\nDONNY DEUTSCH, television host and Chairman, Deutsch Inc.</p>\n\n<p>Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.<br/>\nALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible</p>\n\n<p>I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzannes book, I am confident readers will find the match that works best for them.<br/>\nJONATHAN RECKFORD, CEO, Habitat for Humanity International</p>\n\n<p>Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.<br/>\nMARSHA FIRESTONE, Ph.D., founder and President, Women Presidents Organization</p>\n\n<p>Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.<br/>\nANDREW SOBEL, author of All for One and Clients for Life</p>\n\n<p>About the Book</p>\n\n<p>Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.</p>\n\n<p>What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.</p>\n\n<p>Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.</p>\n\n<p>No two sets of values, principles, vision, and skillsthe foundation of every successful CEO brandare alike. Whether youre a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. Its not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can:</p>\n\n Connect with key audiences\n\nElevate your leader profile\n\nAttract and retain the best talent\n\nCreate business opportunities\n\nShape a high-performance culture\n\nDrive long-term value within your company\n\n\n\n<p>Its not about crafting a leadership style out of thin air in order to influence people and get ahead. Its about discovering your own personal leadership style. Its about connecting with others authentically. Its about instituting change that benefits the company and the people in it.</p>\n\n<p>Youre about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.</p>", "author": "Suzanne Bates", "slug": "discover-your-ceo-brand-secrets-to-embracing-and-maximizing-your-unique-value-as-a-leader-583712-9780071762908-suzanne-bates", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071762908.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583712", "product_url": "/app/ecom/book/583712/discover-your-ceo-brand-secrets-to-embracing-and-maximizing-your-unique-value-as-a-leader-583712-9780071762908-suzanne-bates", "bisac_codes": [ "BUS041000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071762861", "EISBN13": "9780071762908", "EISBN10": "0071762906" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795591" } } } }, { "type": "Product", "id": "00010000583711", "attributes": { "name": "Influencing Powerful People : Engage and Command the Attention of the Decision-Makers to Get What You Need to Succeed", "subtitle": "", "description": "<p>Influence the Influencers in Your Life</p>\n\n<p>\"I've known Dirk Schlimm for years, and observed with admiration his ability to work effectively with powerful people while sustaining his own core values. His topic is important, and his experience has given him a deep practical wisdom.\"<br/>\n--Jim Collins, author, Good to Great</p>\n\n<p>\"For every 'powerful person' who has influenced history, there are three or four people behind the scenes without whom history would never have changed. Vision and drive for implementation are never enough. Dirk Schlimm's book is about how to accomplish the work of real change in the real world by doing the hard work that rarely gets noticed.\"<br/>\n--Governor Howard Dean, Chairman Emeritus, The Democratic National Committee</p>\n\n<p>\"Influencing Powerful People provides invaluable insights into this dynamic--insights that will assist anyone to be more effective and successful.\"<br/>\n--Peter Jewett, Chair, Corporate Department, Torys LLP</p>\n\n<p>About the Book</p>\n\n<p>Dealing with powerful people can be intimidating. Many of them have reached the height of achievement through a combination of charm, confidence, and rilliance, and they certainly deserve our dmiration and respect. More than likely, owever, they also succeeded as a result of their relentless drive and, in the process, developed reputations for being intense, demanding, and temperamental. How do you keep up with such individuals, gain their confidence, contribute to their enterprise, and ensure that your ideas count?</p>\n\n<p>Influencing Powerful People provides you with the tools you need to connect and get results with key influencers and decision makers--chief executives, department heads, supervisors, and anyone else in a position of authority. Author Dirk Schlimm, who has frontline experience working with \"larger-than-life\" leaders, provides sixteen proven rules for working successfully with the powerful people in your life--whether your boss, client, partner, associate, or international counterpart. These rules include:</p>\n\n Adopt the role of a \"helper\"\n\nCounter ego with humility\n\nAppreciate who they are and what they do\n\nDo the things they can't\n\nBecome an effective counterweight\n\n\n\n<p>It's not about giving up your values or telling them what they want to hear--in fact, what powerful people need most often is your loyalty and unbiased perspective. It's about learning to build a relationship and communicating in a way that gets their attention. It's about strategically managing and adapting your everyday behavior so that the powerful people in your life gain confidence in you, appreciate your contribution, and listen to you when charting their course.</p>\n\n<p>No matter what your level in an organization, Influencing Powerful People holds the key to ensuring that you make an impact, earn respect, and progress to even greater achievement and responsibility.</p>", "author": "Dirk Schlimm", "slug": "influencing-powerful-people-engage-and-command-the-attention-of-the-decision-makers-to-get-what-you-need-to-succeed-583711-9780071754057-dirk-schlimm", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071754057.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583711", "product_url": "/app/ecom/book/583711/influencing-powerful-people-engage-and-command-the-attention-of-the-decision-makers-to-get-what-you-need-to-succeed-583711-9780071754057-dirk-schlimm", "bisac_codes": [ "BUS007000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071752862", "EISBN13": "9780071754057", "EISBN10": "0071754059" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761199" } } } }, { "type": "Product", "id": "00010000583710", "attributes": { "name": "Oracle Fusion Middleware 11g Architecture and Management", "subtitle": "", "description": "Master All Aspects of Oracle Fusion Middleware Management\n\n<p>Govern a unified platform for agile, intelligent business applications using the detailed information contained in this Oracle Press book. Oracle Fusion Middleware 11g Architecture and Management explains the entire suite of Oracle Fusion Middleware components and lays out core use cases, best practices, and step-by-step administrative instructions. Discover how to provision servers and clusters, configure Web services, manage portals, and optimize the performance of the full stack of Oracle Fusion Middleware components. Monitoring, diagnosing, and security are also covered in this definitive resource.</p>\n\n Understand key architectural concepts behind Oracle Fusion Middleware 11g\n\nCreate and deploy Oracle WebLogic Server domains and clusters\n\nSet up and manage applications built using Oracle Application Development Framework\n\nMaximize the value of your Oracle SOA Suite environments\n\nManage portals and Enterprise 2.0 services from Oracle WebCenter\n\nSecure deployments with Oracle Platform Security Services and Oracle Identity Management\n\nUnderstand Oracle Exalogic and Oracle Virtual Assembly Builder", "author": "Reza Shafii, Stephen Lee, Gangadhar Konduri", "slug": "oracle-fusion-middleware-11g-architecture-and-management-583710-9780071754187-reza-shafii-stephen-lee-gangadhar-konduri", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071754187.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583710", "product_url": "/app/ecom/book/583710/oracle-fusion-middleware-11g-architecture-and-management-583710-9780071754187-reza-shafii-stephen-lee-gangadhar-konduri", "bisac_codes": [ "COM011000", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071754170", "EISBN13": "9780071754187", "EISBN10": "0071754180" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791570" } } } }, { "type": "Product", "id": "00010000583709", "attributes": { "name": "DB2 pureScale: Risk Free Agile Scaling", "subtitle": "", "description": "Extreme Availability and Scalability--Up and Running With DB2 pureScale\n\n<p>DB2 is a leading-edge hybrid data server that offers optimum storage, scalability, and availability. DB2 pureScale is a new technology primarily optimized for scale-out transactional processing clusters in an active-active manner. This succinct guide will show you how DB2 with pureScale can deliver transparent application scalability, the ability to deliver agile-like computing to your transaction systems, and extreme availability.</p>\n\n<p>This book, together with IBM DB2 9 New Features (McGraw-Hill, 2007) and Break Free with DB2 9.7 (McGraw-Hill, 2009), provides you with the comprehensive knowledge you need to get started with the latest DB2 release. Try the new features by downloading DB2 Express-C 9.7--it is free to develop, deploy, and distribute (with no user and database size limitations) and features pureXML technology. Go to ibm.com/db2/express.</p>\n\n Discover the benefits your business can achieve with the agility provided by DB2 pureScale\n\nFind out how applications can be transparently scaled\n\nReduce the risk and cost of business growth through umlimited capacity", "author": "Paul Zikopoulos, Aamer Sachedina, Matthew Huras, Paul Awad", "slug": "db2-purescale-risk-free-agile-scaling-583709-9780071752411-paul-zikopoulos-aamer-sachedina-matthew-huras-paul-awad", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071752411.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583709", "product_url": "/app/ecom/book/583709/db2-purescale-risk-free-agile-scaling-583709-9780071752411-paul-zikopoulos-aamer-sachedina-matthew-huras-paul-awad", "bisac_codes": [ "COM021000", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071752404", "EISBN13": "9780071752411", "EISBN10": "0071752412" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009796388" } } } }, { "type": "Product", "id": "00010000583708", "attributes": { "name": "Water in Karst", "subtitle": "Management, Vulnerability, and Restoration", "description": "A complete guide to the management and restoration of water in karst environments\n\n<p>Written by the co-chair of the Karst Commission of the International Association of Hydrogeologists, this book addresses the unique challenges related to the characterization, management, and protection of karst aquifers, which are present on all continents and numerous oceanic islands. Water in Karst describes karst hydrogeology and hydrology, surface watergroundwater interactions, site investigation, data collection, delineation of drainage areas, groundwater extraction, regulatory issues, and water vulnerability and restoration. Predictive modeling methods and solutions to resource contamination and overexploitation are included. Photos, diagrams, and an eight-page color insert illustrate the concepts presented in this practical, comprehensive reference.</p>\n\n<p>WATER IN KARST COVERS:</p>\n\n Karst aquifers\n\nFlow measurements and analysis\n\nDrainage areas in karst\n\nGeneral principles of water management\n\nRegulations and education\n\nPredictive models\n\nFloods, droughts, and climate change\n\nGroundwater extraction\n\nEngineering regulation of karst aquifers and springs\n\nVulnerability of water in karst\n\nRestoration of water in karst", "author": "Neven Kresic", "slug": "water-in-karst-583708-9780071753340-neven-kresic", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071753340.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583708", "product_url": "/app/ecom/book/583708/water-in-karst-583708-9780071753340-neven-kresic", "bisac_codes": [ "TEC010010", "0022" ], "items_count": null, "identifiers": { "ISBN13": "9780071753333", "EISBN13": "9780071753340", "EISBN10": "0071753346" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009791146" } } } }, { "type": "Product", "id": "00010000583707", "attributes": { "name": "The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency", "subtitle": "", "description": "The breakthrough marketing strategy from the world's most innovative advertising agency\n\n<p>One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.</p>\n\n<p>The Dentsu Way shares proven tactics for getting your message to consumers and creating \"scenarios\" to move them through calibrated Contact Points to meet whatever specific goal you set.</p>\n\n<p>This game-changing book:</p>\n\n Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields\n\nIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST\n\nProvides nine of Dentsu's newest original tools and analysis methods\n\n\n\n<p>Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.</p>", "author": "Kotaro Sugiyama, Tim Andree", "slug": "the-dentsu-way-secrets-of-cross-switch-marketing-from-the-worlds-most-innovative-advertising-agency-583707-9780071752787-kotaro-sugiyama-tim-andree", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071752787.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583707", "product_url": "/app/ecom/book/583707/the-dentsu-way-secrets-of-cross-switch-marketing-from-the-worlds-most-innovative-advertising-agency-583707-9780071752787-kotaro-sugiyama-tim-andree", "bisac_codes": [ "BUS043040", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071748124", "EISBN13": "9780071752787", "EISBN10": "0071752781" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794092" } } } }, { "type": "Product", "id": "00010000583706", "attributes": { "name": "Managing Oracle Fusion Applications", "subtitle": "", "description": "Master Oracle Fusion Applications\n\n<p>Administer a fully integrated application management framework across your enterprise using the detailed information contained in this Oracle Press guide. Managing Oracle Fusion Applications first explains key principles and then logically groups utilities into practical, ready-to-use toolboxes. Learn how to build lifecycle models, deliver dynamic business intelligence, optimize performance, mitigate risk, and integrate the latest Web 2.0 and social networking features. Compliance, security, and testing techniques are also covered in this comprehensive resource.</p>\n\n Understand the components and architecture of Oracle Fusion Applications\n\nPlan, develop, and implement an effective application management plan\n\nResolve reliability issues with Oracle Enterprise Manager\n\nConfigure and deploy applications from the Oracle WebLogic Server Administration Console\n\nAdjust run-time parameters using Java Management Extensions and MBeans\n\nGenerate and distribute reports using Oracle Business Intelligence 11g\n\nEstablish solid user authentication, access control, and data protection policies\n\nWork with Oracle Fusion Governance, Risk, and Compliance Intelligence", "author": "Richard Bingham", "slug": "managing-oracle-fusion-applications-583706-9780071750349-richard-bingham", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071750349.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583706", "product_url": "/app/ecom/book/583706/managing-oracle-fusion-applications-583706-9780071750349-richard-bingham", "bisac_codes": [ "COM088000", "0915" ], "items_count": null, "identifiers": { "ISBN13": "9780071750332", "EISBN13": "9780071750349", "EISBN10": "0071750347" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761795" } } } }, { "type": "Product", "id": "00010000583705", "attributes": { "name": "Conversations That Win the Complex Sale (PB)", "subtitle": "", "description": "Win more deals with the perfect sales story!\n\n<p>Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.<br/>\nKaren Quintos, CMO and SVP, Dell Inc.</p>\n\n<p>The concepts outlined in this book are critical skills to building a world-class presales organization.<br/>\nKen Hamel, Senior Vice President, Global Solutions and Presales, SAP</p>\n\n<p>Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. Weve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.<br/>\nJerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company</p>\n\n<p>The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!<br/>\nKen Powell, Vice President, Worldwide Sales Enablement, ADP</p>\n\n<p>The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.<br/>\nAron Ain, CEO, Kronos</p>\n\n<p>About the Book:</p>\n\n<p>In todays highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competitionor you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their storythe one in which they are the heroes and they achieve success.</p>\n\n<p>Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.</p>\n\n<p>Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.</p>\n\n<p>With Conversations That Win the Complex Sale, youll learn how to:</p>\n\nDifferentiate yourself from the competition by finding your Value Wedge\n\nAvoid parity in your value propositions by creating Power Positions\n\nCreate a message that can literally double the number of deals you close\n\nSpike customer attention and create Wow in your conversations\n\nProve all your claims without resorting to lists of boring facts and statistics\n\n\n\n<p>Your competitors are out there telling their own corporate storya story customers dont want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.</p>\n\n<p>Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in todays crowded markets.</p>", "author": "Erik Peterson, Tim Riesterer", "slug": "conversations-that-win-the-complex-sale-pb-583705-9780071752589-erik-peterson-tim-riesterer", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071752589.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583705", "product_url": "/app/ecom/book/583705/conversations-that-win-the-complex-sale-pb-583705-9780071752589-erik-peterson-tim-riesterer", "bisac_codes": [ "BUS058000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071750905", "EISBN13": "9780071752589", "EISBN10": "0071752587" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009795920" } } } }, { "type": "Product", "id": "00010000583704", "attributes": { "name": "Color Atlas and Synopsis of Cardiovascular MR and CT (SET 2)", "subtitle": "", "description": "Interpret, Diagnose, and Treat with this Case-Based Atlas of Cardiac Images\n\n<p>INCLUDES DVD WITH VIDEO SEGMENTS OF ABNORMAL READINGS</p>\n\n<p>Color Atlas and Synopsis of Cardiovascular MR & CT does more than help you interpret cardiac and vascular CT and MR images it also provides valuable guidance on the diagnosis and management of patients undergoing those tests.</p>\n\n<p>Presented in a concise, easy-to-read design that is perfect for busy clinicians, the book features a comprehensive collection of more than 360 cardiac images and includes coverage of normal anatomy, radiographic anatomy, indications, contraindications, interpretations, and patient management. To add real-world clinical relevance, each topic includes case scenarios keyed to state-of-the-art illustrations. Many chapters open with a concise yet informative introduction, and each chapter concludes with references for further study.</p>\n\n<p>Color Atlas and Synopsis of Cardiovascular MR & CT opens with informative chapters on the fundamentals of cardiovascular magnetic resonance and the basics of coronary and cardiovascular computed tomography.</p>\n\n<p>Topics include:</p>\n\n Ischemic Myocardial Disease\n\nCoronary Artery Disease\n\nAcquired Nonischemic Myocardial Disease\n\nGenetic Myocardial Disease\n\nCardiovascular Magnetic Resonance in Valvular Heart Disease\n\nThe Aorta\n\nCongenital Heart Disease\n\nCardiac Masses\n\nPericardial Disease\n\nPulmonary Hypertension", "author": "Subha V. Raman", "slug": "color-atlas-and-synopsis-of-cardiovascular-mr-and-ct-set-2-583704-9780071829588-subha-v-raman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071829588.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583704", "product_url": "/app/ecom/book/583704/color-atlas-and-synopsis-of-cardiovascular-mr-and-ct-set-2-583704-9780071829588-subha-v-raman", "bisac_codes": [ "MED010000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071747349", "EISBN13": "9780071829588", "EISBN10": "007182958X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009793763" } } } }, { "type": "Product", "id": "00010000583703", "attributes": { "name": "Project Planning, Scheduling, and Control: The Ultimate Hands-On Guide to Bringing Projects in On Time and On Budget , Fifth Edition", "subtitle": "The Ultimate Hands-On Guide to Bringing Projects in On Time and On Budget", "description": "<p>All you need to execute a project perfectly</p>\n\n<p>A new edition of the classic project management book is here, revised and updated with even more guidelines and real-world examples. This expanded fifth edition provides an applications-oriented understanding of the issues you must confront and important tips for passing the Project Management Professional exam.</p>\n\n<p>The standard guidebook in the Project Management field for over 20 years Project Planning Scheduling and Control now offers more strategies for dealing effectively with team members, clients, senior managers and other key stakeholders and is the perfect prescription for project success.</p>\n\n<p>NEW TO THIS EDITION:</p>\n\nChapters on Full-spectrum Project Management and how to manage a virtual project team\n\nManaging and facilitating project meetings\n\nTechniques for dealing with contractors\n\nGuidelines for setting up a project office", "author": "James P. Lewis", "slug": "project-planning-scheduling-and-control-the-ultimate-hands-on-guide-to-bringing-projects-in-on-time-and-on-budget-fifth-edition-583703-9780071746533-james-p-lewis", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071746533.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583703", "product_url": "/app/ecom/book/583703/project-planning-scheduling-and-control-the-ultimate-hands-on-guide-to-bringing-projects-in-on-time-and-on-budget-fifth-edition-583703-9780071746533-james-p-lewis", "bisac_codes": [ "BUS087000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071746526", "EISBN13": "9780071746533", "EISBN10": "0071746536" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009792431" } } } }, { "type": "Product", "id": "00010000583702", "attributes": { "name": "The House that Bogle Built: How John Bogle and Vanguard Reinvented the Mutual Fund Industry", "subtitle": "", "description": "\"One of the best financial books of 2011.\"<br/>\nNational Post\n\n<p>John Bogles journey from financial-industry pioneer to one of its toughest critics</p>\n\n<p>Arguably the greatest shareholder advocate in the history of Wall Steet, John Bogle not only created the first index mutual fund but has become the primary voice for change in an industry plagued by excess and complacency. Bogle stumbled upon mutual funds by accident in 1949 as a college student at Princeton. In his junior year, he read a Fortune article about the burgeoning fund industry that sparked his interest, and he wrote his now famous senior thesis about it.</p>\n\n<p>What began as an intellectual pursuit would turn into Bogles life mission. The House That Bogle Built chronicles the years of Bogles development from college whiz kid into a titan of the mutual fund industry and shareholder advocatehighlighting his creation of the Vanguard Group and the Vanguard 500 Index Fund and his frequent battles to shake up the status quo. It takes you through the two decades he spent running Vanguard, until his forced retirement in 1999, and discloses what he thinks about the fund industry today.</p>\n\n<p>Bogle has always stood out for his extraordinary talents in math, analysis, management, and investing. But his most noteworthy trait is his most basic: his humanism in an industry not exactly famous for placing people over profit. Its Bogles dedication to clients interests above all else that has earned him the reputation as the conscience of the investing industry.</p>\n\n<p>In his ninth decade of life, Bogle is remarkably candid about the role he plays at Vanguard todayand about his opinion of Jack Brennan, his successor. How do you keep Vanguard a place where judgment has at least a fighting chance to triumph over process? he asks. Skeptical but never defeatist, Bogle maintains a retired-but-active status at the company, keeping a close watch over those now at the helm of Vanguard.</p>\n\n<p>The House That Bogle Built reveals one of the investing worlds most fascinating and complex figures. A dogged advocate of shareholder democracy, he was a self-confessed dictator at Vanguard. A brilliant mathematician, he is more interested in people than numbers. Fiercely competitive, he bemoans the cut-throat approach that drives his industry of choice. Always, though, Bogle places the good of the client before anything elsea practice that has become steadily rarer in his business.</p>\n\n<p>The House That Bogle Built provides an insightful look at the past, present, and future of one of todays largest industries, through the eyes of one of its most influential pioneer.</p>", "author": "Lewis Braham", "slug": "the-house-that-bogle-built-how-john-bogle-and-vanguard-reinvented-the-mutual-fund-industry-583702-9780071751155-lewis-braham", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071751155.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583702", "product_url": "/app/ecom/book/583702/the-house-that-bogle-built-how-john-bogle-and-vanguard-reinvented-the-mutual-fund-industry-583702-9780071751155-lewis-braham", "bisac_codes": [ "BUS036000", "0071" ], "items_count": null, "identifiers": { "ISBN13": "9780071749060", "EISBN13": "9780071751155", "EISBN10": "0071751157" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010009794488" } } } }, { "type": "Product", "id": "00010000583701", "attributes": { "name": "The McGraw-Hill 36-Hour Course: Finance for Non-Financial Managers 3/E", "subtitle": "", "description": "Make simple sense of complex financial information!\n\n<p>The high-profile accounting scandals of recent years have made one thing clear: You can't know too much about the company for which you work. What are the numbers? Where do you find them? How do they affect you and your staff?</p>\n\n<p>This fully revised and updated third edition of The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers provides a firm grasp on what all the numbers really mean. Designed to let you learn at your own pace, it walks you through:</p>\n\n The essential concepts of finance, so you can ask intelligent questions and understand the answers\n\nVital statements and reports, with sections on pro forma financial statements and expensing of stock options\n\nThe auditing process--what is measured, how it's measured, and how you can help ensure accuracy and completeness\n\n\n\n<p>With chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers serves as a virtual professor, providing the curriculum you need to crunch the numbers like a pro!</p>", "author": "H. George Shoffner, Susan Shelly, Robert A. Cooke", "slug": "the-mcgraw-hill-36-hour-course-finance-for-non-financial-managers-3e-583701-9780071759472-h-george-shoffner-susan-shelly-robert-a-cooke", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071759472.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583701", "product_url": "/app/ecom/book/583701/the-mcgraw-hill-36-hour-course-finance-for-non-financial-managers-3e-583701-9780071759472-h-george-shoffner-susan-shelly-robert-a-cooke", "bisac_codes": [ "BUS027000", "0341" ], "items_count": null, "identifiers": { "ISBN13": "9780071749558", "EISBN13": "9780071759472", "EISBN10": "0071759476" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021761212" } } } }, { "type": "Product", "id": "00010000583700", "attributes": { "name": "Atlas of Emergency Radiology", "subtitle": "", "description": "The first atlas of emergency diagnostic imaging that brings together every must-know radiographic method and technique\n\n<p>Includes nearly 1,500 clinical images!</p>\n\n<p>Whether it's a CT, MRI, ultrasound, or x-ray, this comprehensive, hands-on resource helps you read and understand any imaging study--and guides you step-by-step through the process of making a proper diagnosis based on radiographic results. The Atlas of Emergency Radiology is filled with diagnostic images for the full spectrum of acute conditions and emergencies.</p>\n\n Filled with 1,484 figures that demonstrate clinical findings\n\nConcise text solidifies your grasp of clinical and imaging correlations and includes: Radiographic summary\n\nClinical implications\n\nRadiographic pearls\n\n\n\n\n\nUnique, up-to-date chapter on pediatric problems reviews the full range of medical issues associated with children", "author": "Jake Block, Martin Ivanov Jordanov, Lawrence B. Stack, R. Jason Thurman", "slug": "atlas-of-emergency-radiology-583700-9780071760447-jake-block-martin-ivanov-jordanov-lawrence-b-stack-r-jason-thurman", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/cover_image/9780071760447.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583700", "product_url": "/app/ecom/book/583700/atlas-of-emergency-radiology-583700-9780071760447-jake-block-martin-ivanov-jordanov-lawrence-b-stack-r-jason-thurman", "bisac_codes": [ "MED080000", "0068" ], "items_count": null, "identifiers": { "ISBN13": "9780071744423", "EISBN13": "9780071760447", "EISBN10": "007176044X" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762752" } } } }, { "type": "Product", "id": "00010000583699", "attributes": { "name": "Programming and Customizing the PICAXE Microcontroller 2/E", "subtitle": "", "description": "UNLEASH THE POWER OF THE PICAXE!\n\n<p>The PICAXE is a powerful and easy-to-use processor, capable of highly sophisticated projects, without the complexities and high costs of alternative chips. Beginners can produce tangible results within minutes, and experienced users can achieve truly professional results. Programming and Customizing the PICAXE Microcontroller, Second Edition, has been fully updated for the latest hardware and software upgrades, and shows you, step by step, how to take full advantage of all the capabilities of the PICAXE and build your own control projects.</p>\n\n<p>This practical guide is packed with helpful illustrations, detailed examples, and do-it-yourself experiments. Perfect for beginners and students, the book also contains advanced information for more experienced programmers, hobbyists, manufacturers, and research institutions.</p>\n\n<p>Programming and Customizing the PICAXE Microcontroller, Second Edition, covers:</p>\n\n PICAXE architecture\n\nThe latest chips, including M2, M, X, XI, and X2 series\n\nWindows, Mac, and UNIX platforms\n\nInterfacing and input/output techniques\n\nBASIC programming and compilers\n\nPICAXE arithmetic and data conversion\n\nDozens of ready-to-run projects\n\nUseful routines to plug into your own designs\n\n\n\n<p>Hands-on projects include:</p>\n\n LED and LCO display control\n\nMotor control\n\nWater detector\n\nBipolar transistor output driver\n\nInterfacing MOSFETs to a PICAXE\n\nRadio-control servo motor\n\nInfrared wireless links\n\nTelephone intercom\n\nDual-temperature display\n\nRadio frequency identification (RFID) reader display\n\nMemory and I/O expansion\n\nReal-time clock/calendar\n\nData logger\n\nRobotic components\n\nMany more", "author": "David Lincoln", "slug": "programming-and-customizing-the-picaxe-microcontroller-2e-583699-9780071745550-david-lincoln", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071745550.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583699", "product_url": "/app/ecom/book/583699/programming-and-customizing-the-picaxe-microcontroller-2e-583699-9780071745550-david-lincoln", "bisac_codes": [ "TEC008010", "0851" ], "items_count": null, "identifiers": { "ISBN13": "9780071745543", "EISBN13": "9780071745550", "EISBN10": "0071745556" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021762790" } } } }, { "type": "Product", "id": "00010000583698", "attributes": { "name": "The Complete Sea Kayakers Handbook, Second Edition", "subtitle": "", "description": "<p>\"...Her writing is clear and concise, sprinkled with bits of humor and many tips gleamed from her years working as a kayak instructor, guide and outfitter.\"<br/>\n--Sea Kayaker Magazine</p>\n\n<p>The first edition of The Complete Sea Kayaker's Handbook received immediate acclaim with its selection as the Best Outdoor Instructional Book by the National Outdoor Book Award group. Now this book boasts 352 pages with changes throughout to reflect the growth of kayaking as a sport. This book is your first step to adventure on the water, with everything you need to know, from buying a kayak to dressing for the water.</p>\n\n<p>Updates include:</p>\n\n New photos throughout showing new boats, equipment, stretching, and repair techniques\n\nA new section on used boats and how to shop for them\n\nExpanded sections on: boat materials section to include the newer laminates; buying a new kayak; use of GPS for navigation; family paddling; Planning Your Dream Trip; Taking Care of Your Stuff to include more retrofit and repair information on a wider range of boat and paddle material\n\nImprovements in materials and more data on hypothermia;\n\nChanges in safety technique descriptions reflecting the new equipment on the market\n\ninformation on stretching, proper posture in a kayak, and easy modifications to kayak seats for more comfortable paddling\n\n\n\n<p>Topics include: Getting Ready; Kayaks; Accessories and Clothing; Getting to Know Your Kayak; Controlling Your Kayak; Getting Into and Out of the Water; Real Life Paddling; Finding Your Way: Kayak Navigation; Trip Logistics; Group safety; Kayak Camping; Planning Your Dream Trip; Taking Care of Your Stuff</p>", "author": "Shelley Johnson", "slug": "the-complete-sea-kayakers-handbook-second-edition-583698-9780071748711-shelley-johnson", "thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/9780071748711.png", "default_thumbnail_image": "//redshelf-images.s3-external-1.amazonaws.com/thumbnail/default_book_thumbnail.jpg", "product_type": "book", "product_id": "583698", "product_url": "/app/ecom/book/583698/the-complete-sea-kayakers-handbook-second-edition-583698-9780071748711-shelley-johnson", "bisac_codes": [ "SPO025000", "0848" ], "items_count": null, "identifiers": { "ISBN13": "9780071747110", "EISBN13": "9780071748711", "EISBN10": "0071748717" }, "drm": null, "cover_image": null, "default_cover_image": null, "book_type": null }, "relationships": { "lowest_offering": { "data": { "type": "offerings", "id": "00010021763056" } } } }, { "type": "Product", "id": "00010000583697", "attributes": { "name": "Oracle Database Administration for Microsoft SQL Server DBAs", "subtitle": "", "description": "Apply Your SQL Server DBA Skills to Oracle Database Administration\n\n<p>Use your SQL Server experience to set up and maintain a high-performance Oracle Database environment. Written by a DBA with expertise in both platforms, Oracle Database Administration for Microsoft SQL Server DBAs illustrates each technique with clear explanations, examples, and comparison tables. Get full details on Oracle Database intervals, creation assistants, management techniques, and query tools. 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